Lou E E. Pelton

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Panda, S., Pelton, L.E. (2017). Qualitative Insights in the Franchisor-Franchisee Relationship: Exploring Governance?.
• Knight, D., Lee, M., Kim, Y., Pelton, L.E., Forney, J.C. (2006). Factors affecting Mexican consumers' purchase intentin toward a U.S. aparel brand. ITAA.
• Knight, D.K., Kim, E., Pelton, L.E., Kim, Y. (2006). Generation Y consumers' perceptions of a U.S. apparel brand: A Japanese perspective. ITAA.
• Knight, D.K., Kim, E., Pelton, L.E. (2006). Competitiveness of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market. Academy of Marketing Science/Korean Academy of Marketing Science.
• Knight, D.K., Pelton, L.E., Stouffer, A. (2005). Hong Kong and China: An inter-disciplinary approach to study abroad. ITAA.
• Knight, D., Kim, Y., Forney, J.C., Pelton, L.E. (2004). Generation Y consumers and retail internationalization: Time, place, and space. Academy of Marketing Scinece.
• Knight, D.K., Kim, E., Kim, Y., Pelton, L.E., Forney, J.C. (2004). Determinants of apparel brand equity for Y generation consumers. ITAA.
• Knight, D.K., Kim, H., Pelton, L.E., Kim, Y., Forney, J.C. (2003). Perceptions toward U.S. brands: A qualitative analysis of Japanese, Korean, and Taiwanese college students. ITAA.

Book

• Pelton, L.E., Strutton, D.H., Lumpkin, J. (2008). Marketing Channels and Business Relationships. China Business Press.
• Pelton, L.E., Lumpkin, J., Strutton, D. (2006). Canales de Marketing y Distribucion Commercial (Spanish Editions). McGraw Hill Interamericana.
• Pelton, L.E., True, S. (2005). Business Ethics: Perspectives on Corporate Responsibility. Boston, MA, Houghton Mifflin Company.
• Pelton, L.E., Strutton, D.H., Lumpkin, J.R. (2005). Caneles de Marketing, Y. New York, McGraw-hill.
• Pelton, L.E., Strutton, D.H., Lumpkin, J. (2005). Marketing Channels: A Relationship Management Approach.
• Pelton, L.E., Cooper, M., Strutton, D., Lumpkin, J. (2005). Marketing Channels: Managing Supply Chain Relationships. Burr Ridge, IL, McGraw Hill Irwin.
• Pelton, L.E., True, S., Ferrell, O. (2004). Rights, Relationships & Responsibilities: Business Ethics and Social Impact Management. 1 Marietta, GA, KSU Press.
• Pelton, L.E., Strutton, D., Lumpkin, J. (2002). Marketing Channels: A Relationship Marketing Approach. Burr Ridge, IL, Irwin/McGraw Hill.
• Pelton, L.E., Strutton, D., Lumpkin, J. (1997). Marketing Channels: A Relationship Marketing Approach. Burr Ridge, IL, Irwin/McGraw Hill.

Book Chapter

• Pelton, L.E., Pels, J. (1998). BGH-Motorola: Radius Connects Business Customers. Business to Business Marketing. Burr Ridge, IL, Irwin McGraw.
• Pelton, L.E. (1998). Pedagogical Primer: Fore Ps Approach to Marketing Education. Great Ideas in Teaching. Cincinnati, OH, Southwestern Publishing..
• Pelton, L.E., Chowdhury, J. (1996). Teaching Ethics in Personal Selling: Matinee. Great Ideas in Teaching. Cincinnati, OH, Southwestern Publishing.

Conference Proceeding

• Pant, L., Pelton, L.E. The Nitty Gritty of Inter-Organizational Relationships: Picking a Partner. Society for Marketing Advances.
• Ertekin, S., Pelton, L.E. (2013). An Exploratory Study of Consumer Attitudes Towards QR Codes. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Liu, A.H., Wang, S. (2013). Bullying Behaviors in Marketing Channels: Strong-Arms, Weak Knees and Muddled Mindsets. Academy of Marketing Science Annual Conference.
• Ertekin, S., Pelton, L.E., Liu, A.H., Nguyen, T. (2013). Consumers' Willingness to Patronize Foreign-Based Business Format Franchises. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
• Liu, A.H., Leach, M., Pelton, L.E. (2012). A Framework for B2B Customer Reacquisition. World Marketing Congress.
• Umberton, K., Kinley, T., Crutsinger, C., Pelton, L.E. (2012). Environmentally-Friendly Apparel Purchase intentions: Debunking the Misconception Behind Apathetic Consumer Attitudes. International Consumer Sciences Reearch Confernce.
• Ye, L., Bose, M., Pelton, L.E. (2012). The Effect of Consumers' Consciousness on Brand Perceptions: A Cross-Cultural Exploratory Study. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Ye, L., Blankson, C. (2011). Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumer-Based Brand Equity. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Rajamma, R.K., Paswan, A. (2011). Generation Y and Baby Boomer Consumers' Propensity to Self-Medicate: Symptom or Cure for U.S. Health Care?. AMA Winter Educator's Conference.
• Pelton, L.E., Ye, L. (2011). Understanding Chinese Consumers' Brand Perceptions: the Role of Self and Gender Consciousness. AMA Conference.
• Ertekin, S., Pelton, L.E. (2009). An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector. 2010 Portland, Oregon, Academy of Marketing Science Annual Conference.
• Pelton, L.E., Knight, D., Kim, E.Y. (2006). Generation Y Consumers Perceptions of a U.S. Apparel Brand: A Japanese Perspective. International Textiles and Apparel Association.
• Jeon, S., Crutsinger, C., Kim, H., Kim, E. Y., & Pelton, L.. (2006). The effect of consumers' shopping motivations on online auction behaviors: An investigation of searching, bidding, purchasing, and selling. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Pelton, L.E., Liu, A. (2005). An Ethnographic Analysis of the Convenience Store Chain: An Example from Taiwan. World Marketing Conference.
• Pelton, L.E. (2005). Hong Kong and China: An Inter-disciplinary Approach to Study Abroad. International Textiles and Apparel Association.
• Pelton, L.E. (2005). New Waves in Global Marketing: Channel Surfing in the 21st-century. World Marketing Conference.
• Pelton, L.E., Kim, E.Y., Kim, Y.K., Knight, D., Forney, J. (2004). Determinants of apparel brand equity for Y generation consumers. International Textiles and Apparel Association.
• Rajamma, R., Pelton, L.E. (2004). Impact of Consumers' Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Analysis of U.S. and Taiwanese Consumers. AMA Conference.
• Pelton, L.E. (2003). Dehumanization in Relationship Marketing: The Perils and Promise of Managing Channel Data. International Conference on Relationship Marketing, International Research Conference on Relationship.
• Pelton, L.E., Kim, H.Y., Kim, Y.K., Knight, D.K., Forney, J.C. (2003). Perceptions Toward U.S. Apparel Brands: A Qualitative Analysis of Japanese, Korean and Taiwanese Students. International Textiles and Apparel Association.
• Pelton, L.E. (2001). Personalization, Interaction, Privacy and Pressure. AMA Conference.
• Pelton, L.E. (2001). Social Ecological Framework of Marketing Channels. AMA Conference, American Marketing Association International Confe.
• Chowdhury, J., Paswan, A.K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
• Pelton, L.E. (1998). Case Analysis: Corporate Ethics Codes in the Global Marketplace. AMA Conference.
• Strutton, D.H., Pelton, L.E., Rylander, D. (1998). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. AMA Conference.
• Pelton, L.E., Rylander, D., Srivastava, R. (1998). Grabbing the Tiger by the Tale: Ethics and Social Responsibility in Global Logistics. World Marketing Conference.
• Pelton, L.E., Rylander, D., Srivastava, R. (1998). Propinquity in International Relationships: A Close Call or Call for Closure. AMA Conference.
• Pelton, L.E., Gavrielides, Y., Emenheiser, D., Tas, R. (1998). The Relationship Between Employee Satisfaction and Customer Satisfaction in Chain Restaurants. International CHRIE Convention.
• Srivastava, R., Pelton, L.E., Strutton, D. (1998). The Will to Win: An Empirical Assessment of How Sales Managers Can Impact Sales Performance. AMA Conference.
• Pelton, L.E., Uddin, A., Srivastava, R., Strutton, D. (1998). Where Sleeping Dogs Lie. AMA Conference.
• Pelton, L.E., Strutton, D. (1997). How To Promote Solidarity Among Colleges of Business. Southern Marketing Association.
• Pelton, L.E., Young, J. (1997). Strategic Alliances: Perils and Promise in the Rose Garden. Southern Marketing Association.
• Pelton, L.E. (1997). The Entelechy of Entente: Risky Relationships in International Distribution. Academy of Marketing Science Annual Conference.
• Pelton, L.E. (1997). Epistemological Issues in Advancing Relationship Marketing Theory. AMA Conference.
• Pelton, L.E., Chwdhury, J., Vitell, S. (1996). En Route to Relational Ethics: Proposed Detour from Manadic Research Paths. AMA Conference.
• Pelton, L.E., Strutton, D., Lumpkin, J. (1995). A Political Economy Perspective on How Consumer Costs Can Be Reduced for Pharmaceuticals. Academy of Business Administration.
• Pelton, L.E., Young, J., Gilbert., F. (1995). Speculation on Strategic Alliance Failure: Gender and Family Orientation in Strategic Bridging. 15 28-36. World Marketing Conference.
• Strutton, D., Pelton, L.E. (1995). Toward the Development of Guidelines Regarding When Full-Disclosure is (Is Not) Required in Selling. 13 37-44. World Marketing Conference.
• Chowdhury, J., Struton, D., Pelton, L., Keith, R. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
• Pelton, L.E., Strutton, D., True, S. (1994). Country-of-Origin Perceptions Among Russian Consumers: An Investigation of International Stereotypes. Marketing: Satisfying a Diverse Customerplace.
• Pelton, L.E., Strutton, D., True, S. (1994). Social Responsibility as an Ecological Imperative. Atlantic Marketing Association.
• Pelton, L.E., Strutton, D., True, S., Tudor, R. (1994). Students' Perceptions of Psychological Climate and Trust in Higher Education. 128. Academy of Marketing Science Annual Conference.
• Rawwas, M., Strutton, D., Pelton, L.E. (1994). The Influence of the Symbolic and Functional Nature of Products on Consumer Perceptions of Product Owners. Midwest Marketing Association Proceedings.
• Strutton, D., Pelton, L.E., True, S. (1994). Un/Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing Dimension. Southwestern Marketing Association.
• Pelton, L.E., Strutton, D., Rawwas, M. (1993). A Preliminary Study of the Promotional Implications Associated with the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions. 26 261-266. Academy of Marketing Science Annual Conference.
• Strutton, D., Pelton, L.E. (1993). An Interactionist Paradigm for Assessing Student Outcomes in Marketing Curriculums. 16 501-507. Academy of Marketing Science Annual Conference.
• Strutton, D.H., True, S.L., Pelton, L.E. (1993). Country-of-Origin Perceptions of Russian Consumers: An Investigation of International Stereotypes. 137-142. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Strutton, D.H., Tudor, K. (1993). Relationship of Channel Structure, Climate and Power to Exchange: Relativism Revisited. Academy of Marketing Science Annual Conference.
• Strutton, D., Pelton, L.E. (1993). Surveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on the Data Collection Process. Southwestern Marketing Association.
• Strutton, D., Vitell, S., Grove, S.J., Pelton, L.E. (1993). The Efficacy of the 'Techniques of Neutralization' as a Means to Explain Unethical Sales Behavior: A Preliminary Study. 301-307. Academy of Marketing Science Annual Conference.
• Strutton, D., Pelton, L.E. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Society of Franchising.
• Tudor, R., Pelton, L.E., Strutton, D. (1993). The Relationship Between Psychological Climate and Sales Force Training. Academy of Marketing Science Annual Conference.
• Keith, T.R., Pelton, L.E., Strutton, D.H. (1993). The Relationship Between Psychological Climate and Sales Force Training. 308-316.. Academy of Marketing Science Annual Conference.
• Pelton, L.E. (1993). The Relationship Between Psychological Climate and Trust in the Faculty-Administrator Channel. Marketing: Satisfying a Diverse Customerplace.
• Strutton, D., Pelton, L.E., Tudor, R. (1992). Southeast Asian Perceptions of U.S. and Japanese Imports: A Cross-National Comparison of Country-of-Origin Effects. 205-210. Academy of Marketing Science Annual Conference.
• Pelton, L.E., Strutton, D., Tudor, R. (1992). The Relationship of Channel Structure, Climate and Power to Exchange: Relationalism Revisited. Academy of Marketing Science Annual Conference.

Journal Article

• Malhan, A.S., Pavur, R.J., Pelton, L.E., Manuj, I. (2022). Role of Electronic Healthcare Record Adoption in Enhancing the Relationship between Quality Measures and Hospital Financial Performance. American Business Review. 25 (2) University of New Haven.
• Malhan, A.S., Manuj, I., Pelton, L.E., Pavur, R.J. (2022). Electronic Health Records Using a Resource Advantage Theory Perspective: An Interdisciplinary Literature Review. Records Management Journal. 32 (2) Emerald.
• Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the script: Consumer’s propensity for self-medication. Journal of Marketing Theory and Practice. 37 (2) 1-15.
• Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the Script: Consumers’ Propensity for Self-Medication.
• Thapa, S., Paswan, A., Pelton, L.E. Location-based Advertisement: A Literature Review and Research. Journal of Retailing and Consumer Sciences.
• Pelton, L.E., Wang, S. Multi-Method Analysis of Consumers’ Attitudinal and Attributional Factors on Luxury Brand Purchase Intentions in the Apparel Sector. International Journal of Consumer Studies.
• Zhang, X., Pelton, L.E. (2019). Exploring the Themes in U.S. Media Coverage of Wanda's Investments in Hollywood. 16 (1) 58-76. Taylor and Francis. https://www.tandfonline.com/doi/full/10.1080/16522354.2019.1572450
• Pelton, L.E., Ertekin, S. (2017). An Empirical Study of Consumer Motivations to Use In-Store Mapping Application. Marketing Management Journal. 27 (Issue 1, Spring) 63-74. The Marketing Management Association.
• Pelton, L.E. (2017). How Gender Identity Affects Consumer Behavior: Overview And Historical Analysis. 17 (4) 27-39. North American Business Press.
• Pelton, L.E., Gai, L. (2016). A Netnographic Analysis of Prospective International Students’ Decision-making Process: Implications for Institutional Branding of American Universities in the Emerging Markets. Journal of Marketing for Higher Education. 26 (2) 181-198. Taylor & Francis Journals.
• Pelton, L.E. (2015). Generation Y Consumers' Brand Attributions: A Discourse on the Broadened Conceptualization of Gender Roles. Journal of Consumer Marketing. 48 (4) 37-49.
• Pelton, L.E., Ngamsiriudom, W. (2015). Interrelationships Among Facets of Self, Motivation, Conspicuous and Sustainable Consumption Behaviors. 10 (2) 16-31.
• Pelton, L.E., Wang, S. (2015). Methodological Predispositions and Theory Development in the Distributive Sciences. Journal of Marketing Channels. 25 (3) 23-32.
• Pelton, L.E., Ertekin, S. (2015). Navigating the Retail Environment: An Exploratory Investigation of In-Store Mapping Applications. Academy of Marketing Studies Journal. 19 (2) 37-48.
• Ertekin, S., Pelton, L.E. (2014). An Empirical Study of Consumer Motivations to Use QR Codes on Magazine Ads. American International Journal of Contemporarry Research. 4 (5) 47-55.
• Ertekin, S., Pelton, L.E. (2014). Raising the Bar for Consumer Engagement: Qualitative Investigation of Attitudes for Quick Response Codes in Magazine Advertisements. Journal of Marketing Development and Competitiveness. 8 (3) 84-94.
• Pelton, L.E., Zhen, C., Ye, L. (2014). Online Shopping Mindset: A Model of Interaction Satisfaction. Journal of Internet Commerce. 27 (2) 43-56.
• Pelton, L.E., Wang, S. (2013). Consumers' Ethnic Identity, Epistemic Curiosity and Risk Propensity in Counterfeit Product Acquisition. Journal of Consumer Marketing.
• Pelton, L.E. (2013). Critical Social Theory and the Emancipation of Marketing Channels Knowledge. Journal of Marketing Channels. 20 (3) 204-223.
• Wang, S., Hsu, M., Pelton, L.E. (2013). Virtually Compatible or Risky Business? Investigating Consumers' Proclivity Toward Online Banking Services. Journal of Marketing Channels. 21 (1) 43-58.
• Pelton, L.E., Maity, M., Hsu, M.K. (2012). Consumers' Online Information Search: Gen Y'ers Finding Needles in the Internet Haystack. Journal of Consumer Marketing. 17 (1) 30-35.
• Pelton, L.E. (2012). 'Market Entry and Expansion: China Consumers' Willingness to Patronize European Big Boxes'. Journal of Euromarketing.
• Pelton, L.E., Leach, M.P., Liu, A.H. (2011). Strategies for Trade-Sales in a Changing Asian Business Climate. Journal of Marketing Channels. 18 (3) 162-79.
• Rajamma, R.K., Zolfagharian, M., Pelton, L.E. (2011). Dimensions and Outcomes of B2B Relational Exchange: A Meta-Analysis. Journal of Business & Industrial Marketing. 26 (2) 104-14.
• Rajamma, R.K., Pelton, L.E. (2010). Choosing Non-conventional Treatments: Consumers' Attempt at Controlling Health Care.. Journal of Consumer Marketing. 27 (2) 127-138.
• Pelton, L.E., Pappu, M. (2010). Radio Frequency Identification (RFiD): Fact or Fiction, Hype or Reality. Journal of Business & Industrial Marketing. 25 (8) 1-6.
• Pelton, L.E., Rajamma, R.K., Hsu, M.K., Knight, D. (2010). The Impact of Individuality and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers. Journal of Global Marketing. 23 (5) 387-410.
• Pelton, L.E. (2010). Suppliers' Attitudes Toward Development and Deployment of Radio Frequency Identification in Business-to-Business Channels. Journal of Business & Industrial Marketing. 25 (8)
• Kim, M.Y., Kumar, Y.K., Pelton, L.E. (2009). Indian Consumers' Purchase Behavior Toward U.S. Versus Local Brands. International Journal of Retail & Distribution Management. 37 (6) 510-26.
• Knight, D.K., Kim, E., Pelton, L.E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market.. Clothing and Textiles Research Journal. 27 (4) 247-258. ITAA.
• Pentina, I., Pelton, L.E., Hasty, R. (2009). Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation. Journal of Retailing. 85 (2) 177-93.
• Rajamma, R.K., Pelton, L.E. (2009). An Empirical Investigation of Consumers' Procurement of Pharmaceutical Products via Online Channels. Psychology & Marketing. 26 865-887.
• Sharma, D., Alford, B., Bhuian, S.N., Pelton, L.E. (2009). A Higher-Order Model of Risk Propensity: The Influence on Decisional Conflict. Journal of Business Research. 62 741-744.
• Pelton, L.E., Knight, D., Kim, E. (2009). Competitiveness of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market. Journal of Global Academy of Marketing Science. 4 (4) 1-23.
• Lee, M., Kim, Y., Pelton, L., Knight, D., Forney, J. (2008). Factors Affecting Mexican college students' purchase Intentions Toward U.S. Apparel Brand. Journal of Fashion Marketing and Management. 12 (3) 294-307.
• Lee, M-Y., Kim, Y-K., Pelton, L., Knight, D., & Forney, J.C.. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand.. Journal of Fashion Marketing and Management. 12 (3) 294-307.
• Kumar, K., Kumar, Y., Pelton, L.E. (2006). Indian Consumers' Self-Concept and Consumption Behavior: Their Relationship Toward U.S. and Local Clothing. Psychology & Marketing.
• Pelton, L.E. (2006). Moral Courage. 2 (1) 147-150.
• Sharma, D., Miller, N., Pelton, L.E., Straughan, R. (2006). The Impact of Management, Self-Justification and Escalation of Commitment on Knowledge Development in the Marketing Discipline. Journal of Marketing Education. 28 (2) 1-11.
• Paswan, A.K., Pelton, L.E., True, S. (2005). Perceived Managerial Sincerity, Feedback Seeking Orientation and Motivation Among Front-line Employees of a Service Organization. Journal of Services Marketing. 19 (1) 3-12.
• True, S., Pelton, L.E., Strutton, D. (2005). The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel. Journal of Marketing Channels. 11 (1) 79-89.
• Pelton, L.E., True, S. (2004). Teaching Business Ethics: Why Gen Y?. Marketing Education Review. 14 (3, Fall) 63-70.
• Pelton, L.E., True, S. (2003). The ‘I’ of the Storm: Relational-Self and the Development and Management of Codes of Ethics. Southern Institute for Business and Professional Ethics.
• Strutton, D., Herndon, N., Pelton, L.E. (2001). Competition, Collusion and Confusion: The Impact of Current Anti-trust Guidelines on Competition. Industrial Marketing Management. 30 (2) 243-253.
• Srivastava, R., Strutton, D., Pelton, L.E. (2001). The Will to Win: An Investigation of How Sales Managers Can Improve their Sales Force Efforts. Journal of Marketing Theory and Practice. 9 (2, Spring) 11-26.
• Pelton, L.E. (2000). Death of the Supply Chain: The Fallacy of Fit. Journal of Business & Industrial Marketing. 14 (5/6) 349-352.
• True, S.L., Pelton, L.E., Selden, G., Alsup, R. (2000). The Integration Allegation in Executive M.B.A. Programs. Marketing Education Review. 10 (3, Fall) 77-84.
• Pelton, L.E., Chowdhury, J., Vitell, S. (1999). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics. 19 (2) 241-253.
• Strutton, D., Pelton, L.E. (1998). Effects of Ingratiation on Lateral Relationship Quality Within Sales Team Settings. Journal of Business Research. 43 (September) 1-12.
• Strutton, D., Pelton, L.E., Ferrell, O. (1997). Ethical Behavior in Retail Settings: Is there a Generation Gap?. Journal of Business Ethics. 16 (1) 87-105.
• Strutton, D., Pelton, L.E. (1997). Scaling the Great Wall: The Yin and Yang of Negotiating Resolutions to Business Conflicts in China. Business Horizons. 34 (5) 22-34.
• Strutton, D., Pelton, L.E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17 (1) 52-58.
• Rylander, D., Strutton, D., Pelton, L.E. (1997). Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice. Journal of Marketing Theory and Practice. 5 (2) 58-71.
• Strutton, D., Al-Khatib, J., Pelton, L.E., Chang, T. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U.S. Imports to the Asia-Pacific Region. Journal Of Asia-Pacific Business. 1 (4) 3-25.
• Strutton, D., Pelton, L.E., Tanner, J. (1996). Shall We Gather in the Garden: The Effect of Ingratiatory Behaviors on Buyer Trust in Salespeople. Industrial Marketing Management. 25 (2) 151-162.
• Strutton, D., Chowdhury, J., Pelton, L.E. (1996). The Progressive Impact of Psychological Climate: A Prognosis of Reform of Health Care Providers' Subjective Powerlessness. Health Marketing Quarterly. 14 (4) 3-26.
• Strutton, D., Pelton, L.E., Rawwas, M.Y. (1996). You've Come a Long Way, Buddy! An Examination of Male and Female Views of Current Sex Role Portrayals in Television Advertising. Journal of Promotion Management. 3 (1/2) 53- 78.
• Strutton, D., Pelton, L.E., Lumpkin, J.R. (1995). Psychological Climate in Franchising System Channels and Franchisor-Franchisee Solidarity. Journal of Business Research. 34 (2) 81-91.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1995). Sex Differences in Ingratiatory Behavior: An Investigation of Influence Tactics in the Salesperson-Customer Dyad. Journal of Business Research. 34 (1) 34-45.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1995). Personality Characteristics and Salespeoples Choice of Coping Strategies. Journal of The Academy of Marketing Science. 23 (Spring) 132-140.
• Strutton, H., Pelton, L.E., Truem, S.L. (1994). Improving Pharmaceutical Marketing Survey Research: Addressing the Needs of the Older Consumer. Journal of Pharmaceutical Marketing & Management. 8 (3) 3-26.
• Pelton, L.E., Smith, M.C., Strutton, D. (1994). Pharmaceutical Promotions to Physicians: A Prescriptive Model of Persuasive Communications. Journal of Social and Administrative Pharmacy. 11 (3) 34-43.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1994). Profiling the Generic-Prone Consumer: Implications for the Promotion of Generic and Branded OTC Medications. Journal of Pharmaceutical Marketing & Management. 8 (2) 3-25.
• Pelton, L.E., Strutton, D. (1994). Toward a Triadic Network of Behavioral Channels: The Role of Structure, Power, and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 2 (4) 39-51.
• Strutton, D., Pelton, L. (1994). A Restricted Model of Behavior Channels: Structure, Power, and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 2 39-50.
• Strutton, D., Pelton, L.E., Rawwas, M. (1994). The Relationship Between Psychological Climate and Faculty-Administrator Trust in Departments of Marketing and Management. Marketing Education Review. 3 (September) 53-61.
• Strutton, D., Vitell, S., Pelton, L.E. (1994). How Consumers May Justify Inappropriate Behavior in Market Settings: An Application of the Techniques of Neutralization. Journal of Business Research. 30 (July) 253-60.
• Smith, M.C., Strutton, D., Pelton, L.E. (1994). The Relationship Between Psychological Climate in Sales Organizations and Sales Manager-Salesperson Solidarity. Mid-Atlantic Journal of Business. 30 (June) 153-74.
• Strutton, D., Pelton, L.E. (1994). A Multiple Correspondence Analysis of Telephone Contact Rates. Mid-Atlantic Journal of Business. 30 (March) 27-40.
• Strutton, D., Pelton, L.E., True, S.L. (1993). A Note on How to More Effectively Conduct Survey Research on the Older Consumer's Pharmaceutical Marketplace Behavior. Journal of Pharmaceutical Marketing & Management. 8 (2) 97-109.
• Strutton, D., Pelton, L.E., True, S. (1993). An Investigation of Promotional Mix Considerations for Mail-Order Prescriptions: Facilitating the Market's Acceptance of a Partial Health Care-Cost Remedy. Health Marketing Quarterly. 11 (1/2) 111-34.
• Strutton, D.H., Pelton, L.E., True, S.L. (1993). An invistitgation of Promotional Mix Considerations for Mail-Order Prescriptions. Health Marketing Quarterly. 11 (1(2)) 111-134.
• Pelton, L.E., Strutton, D.H., Smith, M. (1993). Future Pharmacists and Public Initiatives to Control Retail Drug Prices. Health Marketing Quarterly. 10 241-258.
• Pelton, L.E., Strutton, D., Smith, M. (1993). Future Pharmacists and Public Policy Initiatives to Control Retail Drug Prices: A Political Economy Framework. Health Marketing Quarterly. 10 (3/4) 241-259.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1993). Internal and External Country of Origin Stereotypes in the Global Marketplace: Effects and Implications for the Domestic Promotion of US Automobiles. Journal of Global Marketing. 7 (3) 61-77.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1993). Promoting Generic Products in the Health Care Marketplace: Who Are the Generic Prone and How to Reach Them?. Journal of Promotion Management. 2 (1) 105-12.
• Pelton, L.E., Strutton, D., Barnes, J.H., True, S.L. (1993). Relationship Between Referents, Opportunity, Rewards and Punishments on Consumers' Attitudes Toward Recycling: A Structural Equation Approach. Journal of Macromarketing. 13 (Spring) 60-74.
• Strutton, D.H., Pelton, L.E. (1993). Southeast Asia Consumer Perceptions of American and Japanese Imports: The Influence on Country-of-Origin Effects. Journal of International Consumer Marketing.
• Strutton, D., Pelton, L.E., Tudor, R. (1993). Southeast Asian Consumer Perceptions of American and Japanese Imports: The Influence of Country-of-Origin Effects. Journal of International Consumer Marketing. 6 (1) 67-86.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Journal of The Academy of Marketing Science. 21 (3) 209-17.
• Strutton, H., Pelton, L.E., Lumpkin, J.R. (1993). The influence of Psychological Climate on Conflict Resolution Strategies in Franchising Relathionship. Academy of Marketing Studies Journal. 21 (2) 201-217.
• Strutton, D., Pelton, L.E., Toma, A. (1993). The Relationship Between Psychological Climate and Salesperson-Sales Manager Trust in Sales Organizations. Psychological Reports. 72 931-939.
• Pelton, L.E., Strutton, D., Smith, M. (1993). A Political Economy Perspective on Why Pharmacists May Be Reluctant to Dispense Generic Medications. Journal of Hospital Marketing. 9 (Fall/Winter)
• Strutton, D., Pelton, L.E., Lumpkin, J. (1993). The Relationships Between Organizational Psychological Climate and Salesperson-Sales Manager Trust. Journal of Personal Selling and Sales Management. 13 (Fall) 1-14.
• Rawwas, M., Strutton, D., Pelton, L.E. (1993). Ethical Attitudes of Mental Health Practitioners: Balancing Therapeutic Practices and Treatments. Journal of Business Ethics. 13 (August) 597-608.
• Strutton, D., Pelton, L.E., Lumpkin, J. (1992). The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly. Health Marketing Quarterly. 10 (1/2) 169-184.
• Strutton, D., Pelton, L.E. (1992). The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations. Health Marketing Quarterly. 9 (3/4) 67-84.
• Pelton, L.E., Smith, M. (1991). Ethical Ideology and Product Confidence: Future Pharmacists' Attitudes Toward Generic Drug Substitution. Health Marketing Quarterly. 8 (3/4) 181-92.

Manuscript

• Brockett, P., Coughlan, A.T., Ferrell, L., Ferrell, O., Golden, L., Ingene, C., Pelton, L.E., Peterson, R.A. (2020). Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. Social Science Research. SSNR.

Other Publications

• Pelton, L.E., Young, J. (1997). Business Alliances: Insights from the Military Arena. Journal of Marketing Research. 13 211-231. SAGE Publishing.
• Pelton, L.E. (1996). Marketing Mix in the New Millennium. (December) Marketing Institute of Singapore.
• Pelton, L.E., Strutton, D., Vittel, S. (1995). Making an Impact on the Shoplifter. International Journal of Retail & Distribution Management. Retail Insights (Spring) 12-13.
• Pelton, L.E., Tudor, R. (1991). Mapwise 2.03: Perceptual Mapping for Correspondence Analysis. Journal of The Academy of Marketing Science. 19 (4) 383-389.

Other publication

• Pelton, L.E., Strutton, D. (1996). Relationship Marketing: Bridging Quality, Customer Service and Marketing Together. International Business Review. 78-82.

Other publications

• Pelton, L.E. (1997). Marketing: From Advertising to Zen: A Pre-Ambler to the Discipline. Journal of Marketing. 61 (3/July) 115-116.

Contracts, Grants and Sponsored Research

Fellowship

• Pelton, L.E., "Faculty Development Leave," sponsored by Li and Fung Pte. Ltd, International, $25000 Funded. ( - 2017).
• Pelton, L.E., "Faculty Development Leave," sponsored by Crest Foods Foundation, State, $12500 Funded. (2016 - 2017).

Grant - Research

• Pelton, L.E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (2012 - 2012).
• Ertekin, S., Pelton, L.E., "Research Development Grant," sponsored by Missouri Southwestern State University, State, $4800 Funded. (2012 - 2012).
• Pelton, L.E., "N-Gen Faculty Fellowship," sponsored by University of North Texas C.L.E.A.R. through Office of the Provost, State, $1000 Funded. (2010 - 2010).
• Pelton, L.E., "N-Gen Faculty Fellowship," sponsored by University of North Texas C.L.E.A.R. through Office of the Provost, State, $1000 Funded. (2009 - 2009).
• Pelton, L.E., "Senior N-Gen Fellow, N-Gen Fellowship (Culture and Consumption)," sponsored by UNT C.L.E.A.R., Funded. (2009 - 2009).
• Pelton, L.E., Chowdhury, J., "Learning Enhancement Grant," sponsored by CLEAR, Funded. (2007 - 2007).
• Pelton, L.E., "Cheung Foundation Supplement," sponsored by Cheung Foundation, International, $100000 Funded. (2006 - 2007).
• Ganesh, G., Pelton, L.E., "Learning Enhancement Grant," sponsored by UNT CLEAR, Funded. (2005 - 2005).
• Pelton, L.E., "Other Publications," Funded. (2003 - 2003).
• Pelton, L.E., "U.S. Department of Education Grant OMB No. 1875-0106," sponsored by GOV-Department of Education (DE), Federal, $194437.65 Funded. (1999 - 2003).
• Pelton, L.E., "Supplemental Faculty Research Grant," sponsored by University of North Texas, University of North Texas, $1000 Funded. ( - 1999).
• Pelton, L.E., "Developing Scholars Award," sponsored by University of North Texas, State, $7500 Funded. (1998 - 1998).
• Pelton, L.E., "Professional Development Institute Grant," sponsored by University of North Texas, State, $10000 Funded. (1998 - 1998).
• Pelton, L.E., "Summer Research Grant," sponsored by University of North Texas, State, $5000 Funded. (1998 - 1998).
• Pelton, L.E., Erramilli, K., Tan, W., "Overseas United Bank National University of Singapore," sponsored by Overseas United Bank, International, $50000 Funded. (1997 - 1997).
• Pelton, L.E., "Research Initiation Grant," sponsored by University of North Texas, State, $10500 Funded. (1995 - 1995).
• Pelton, L.E., "Summer Research Grant," sponsored by University of North Texas, State, $5000 Funded. (1995 - 1995).
• Pelton, L.E., "Supplemental Faculty Research Grant," sponsored by University off North Texas, $2500 Funded. (1995 - 1995).
• Pelton, L.E., "Augusta State University Foundation, Faculty Development," sponsored by Augusta State University Foundation, State, $1500 Funded. (1993 - 1993).
• Pelton, L.E., "Faculty Research and Development Committee, Augusta State University," sponsored by Augusta State University, $1000 Funded. (1992 - 1992).
• Pelton, L.E., "Faculty Research and Development, Augusta State University," sponsored by Augusta State University, State, $5000 Funded. (1992 - 1992).
• Pelton, L.E., "Research Institute of Pharmaceutical Science, University of Mississippi," sponsored by University of Mississippi, State, $2137 Funded. (1992 - 1992).
• Pelton, L.E., "Research Institute of Pharmaceutical Science, University of Mississippi," sponsored by University of Mississippi, State, $2137 Funded. (1991 - 1991).
• Pelton, L.E., "School of Business, Augusta State University," sponsored by Augusta State University, State, $4200 Funded. (1991 - 1991).

Grant - Teaching

• Pelton, L.E. (Principal), "Charn Uswachoke International Education," sponsored by UNT International, University of North Texas, $2200 Funded. (2021 - 2022).