Xiaoqun Zhang

Previous Scheduled Teaching

Published Intellectual Contributions

Book

• Zhang, X. The Applications of Big Data, Machine Learning, and Artificial Intelligence in Communication Research. Maryland, Rowman & Littlefield. https://rowman.com/
• Zhang, X. (2019). The Measurement of Media Reputation. Lanham, Maryland, Rowman & Littlefield.
• Xiaoqun Zhang. (2009). Communication Efficiency and Economic Growth. Beijing, Social Science Academic Press of China. http://http://www.amazon.com/Communication-Efficiency-Economic-Chinese-Edition/dp/7509707986

Book Chapter

• Zhang, X. (2022). Broadband, education, and human capital: Theoretical framework and a case study of China.. Digitalization and Economic Development: Insights from Developing Countries. Routledge. https://www.routledge.com/Digitalization-and-Economic-Development-Insights-from-Developing-Countries/Ali/p/book/9781032056012
• Zhang, X. (2022). Digital divide and external trade liberalization in the MENA region: Theoretical and empirical investigations. Key Challenges and Policy Reforms in the Middle East and North Africa: An Economic Perspective. Springer.
• Zhang, X., Upchurch, R., Love, B. (2020). Mobile media. The Handbook of Media Management and Business. Rowman & Littlefield Publishers,
• Zhang, X. (2019). Global digital networks and global media systems: an economic perspective. A Research Agenda for Media Economics. 44-58. Cheltenham, Edward Elgar Publishing Limited.
• Zhang, X. (2018). Media Globalization. Handbook of Media Management and Economics. 333-346. New York, Taylor & Francis/Routledge.
• Zhang, X. (2018). Multiplatform: A Distribution Perspective. Handbook of Media Management and Economics. 301-316. New York, Taylor & Francis/Routledge.
• Zhang, X., Wang, Y., Mendez, G. (2016). English and Chinese news media framing of Asian/American victimization: The murder of Xinran Ji. Asian/Americans, Education, and Crime: The Model Minority as Victim and Perpetrator. 117-136. London, Lexington Books.

Book Review

• Zhang, X. (2023). The U.S.–China Trade War: Global News Framing and Public Opinion in the Digital Age. Journal of Broadcasting and Electronic Media. 67 (2) 228-230.

Case study

• Zhang, X. (2016). China’s resistance to the western transnational media corporations. The Media Economy. 113-115.
• Zhang, X. (2016). Mobile message apps: From text to multimedia to platform. The Media Economy. 91-93.
• Zhang, X. (2016). Sky-Fi: A new technology that helps bridge the digital divide. The Media Economy. 89-91.
• Zhang, X. (2016). The challenges of BBC World Service. The Media Economy. 107-109.

Encyclopedia Article

• Zhang, X. (2016). Economics. The International Encyclopedia of Communication Theory and Philosophy. 1-9.
• Xiaoqun Zhang. (2016). Agenda-setting Theory. The SAGE Encyclopedia of Corporate Reputation. 167-168.
• Xiaoqun Zhang. (2016). Corporate Agenda-setting. The SAGE Encyclopedia of Corporate Reputation. 31-33.

Instructor's Manual

• Xiaoqun Zhang. Instructor’s Manual for Management of Electronic and Digital Media, 6th Edition. Boston, MA, Cengage Learning.

Journal Article

• Zhang, X. (2023). Broadband, effective labor, and economic growth during the COVID-19 pandemic period: Evidence from a cross-country study. Online Media and Global Communication. De Gruyter. https://doi.org/10.1515/omgc-2022-0056
• Zhang, X. (2021). Broadband and economic growth in China: An empirical study during the COVID-19 pandemic period. Telematics and Informatics. 58 Elsevier. https://doi.org/10.1016/j.tele.2020.101533
• Zhang, X., Ha, L. (2021). Comparing the five measures of media reputation attributes in local and national newspapers. International Journal of Business Communication. Flower Mound, Sage. https://doi.org/10.1177/2329488421998442
• Zhang, X. (2020). Investigating the broadband divide of OECD countries: A representative agent perspective. 11 (4) 29-46. in Hershey, Pennsylvania, IGI global. https://www.igi-global.com/journal/international-journal-technology-diffusion/1135
• Zhang, X., Pelton, L.E. (2019). Exploring the Themes in U.S. Media Coverage of Wanda's Investments in Hollywood. 16 (1) 58-76. Taylor and Francis. https://www.tandfonline.com/doi/full/10.1080/16522354.2019.1572450
• Zhang, X., Ha, L. (2018). Are busy people more or less likely to use social networking sites (SNSs)? Prosumption, time budget, and SNS activities. The Journal of Social Media in Society. 7 (2) 177-204.
• Zhang, X. (2018). Developing a new measure of media reputation. Corporate Reputation Review. 21 (2) 71-83. Springer.
• Zhang, X. (2018). Estimating the Weights of Media Tonalities in the Measurement of Media Coverage of Corporations. Communication Research. 45 (7) 987-1011. Sage.
• Zhang, X. (2018). Frugal Innovation and the digital divide: Developing an extended model of diffusion of innovations. International Journal of Innovation Studies. 2 53-64. Elsevier and KeAi.
• Zhang, X., Albarran, A. (2018). Globalization and the contribution of the media economy to a national economy: A cross-country empirical study. Journal of Globalization Studies. 9 (2) 32-49.
• Zhang, X. (2018). Intermedia agenda-setting effects in corporate news: Examining the influence of The New York Times and The Wall Street Journal on local newspapers. Journal of Applied Journalism and Media Studies. 7 (2) 245-263.
• Ha, L., Zhang, X. (2017). Are online versions of newspapers inferior goods or public goods? Empirical evidence from U.S. national and local markets. China Media Research. 13 (1) 3-19. China Media Research.
• Zhang, X. (2017). Assessing the media visibility of China’s President Xi Jinping’s first-three year governance in The New York Times. Global Media and China. 1 (4) 467-480. Sage.
• Zhang, X. (2017). Business, soft power, and whitewashing: Three themes in the U.S. media coverage of “The Great Wall” film. Global Media and China. 2 (3-4) 245-263. Sage.
• Zhang, X. (2017). Exploring the patterns and determinants of the global mobile divide. Telematics and Informatics. 31 (4) 438-449. Elsevier.
• Xiaoqun Zhang. (2016). Measuring Media Reputation A Test of the Construct Validity and Predictive Power of Seven Measures. Journalism & Mass Communication Quarterly. 93 (4) 884-905. Sage.
• Zhang, X. (2016). Mobile News Consumption and Political News Interest: A Time Budget Perspective. Journal of Applied Journalism and Media Studies. 5 (2) 277-295. Intellect.
• Xiaoqun Zhang & Louisa Ha. (2015). Time budget, news search time cost, and news media choice. Time & Society. 24 201-220. Sage.
• Ha, Louisa, Xiao Hu, Ling Fang, Sarah Henize, Sanghee Park, Alex Stana and Xiaoqun Zhang. (2015). Use of Survey Research in Top Mass Communication Journals 2001-2010 and the Total Survey Error Paradigm. The Review of Communication. 15 (1) 1-21.
• Xiaoqun Zhang. (2014). The Repeat-Purchase Contract Enforcement Role of Business News. Corporate Reputation Review. 17 171-182.
• Louisa Ha, Kisong Yoon, and Xiaoqun Zhang. (2013). Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population. Journal of Media and Communication Research. 5 (1) 1-14. http://http://ojs.statsbiblioteket.dk/index.php/mediekultur
• Xiaoqun Zhang. (2013). Income disparity and digital divide: The ICT consumption model and cross-country empirical research. Telecommunications Policy. 37 (6-7) 515-529. Elsevier. http://http://www.sciencedirect.com/science/article/pii/S0308596113000025
• Kyle J. Holody, Sung-Yeon Park & Xiaoqun Zhang. (2013). Racialization of the Virginia Tech Shootings: A comparison of local and national newspapers. Journalism Studies. 14 (4) 568-583. http://http://www.tandfonline.com/doi/abs/10.1080/1461670X.2012.726499?journalCode=rjos20#.U_yrSPldWUY
• Croucher, Stephen; Holody, Kyle; Stephens, Julia; Zhang, Xiaoqun; Spencer, Anthony T.. (2012). Argumentativeness and religiosity: The moderating effects of education and religion. Journal of Communication and Religion. 35 (1) 97-119. http://http://www.juuli.fi/Record/juuli2012-1411?&lng=en
• Sung-Yeon Park,Kyle J. Holody, & Xiaoqun Zhang. (2012). Race in Media Coverage of School Shootings: A parallel Application of Framing Theory and Attribute Agenda-Setting. Journalism & Mass Communication Quarterly. 89 (3) 478-494.
• Angang Hu, Xiaoqun Zhang. (2006). Positive analysis of the rapid rise of Chinese media power. China Media Research. 4 97-107. http://http://www.chinamediaresearch.net/index.php/back-issues?id=38

Study Guide

• Zhang, X. (2023). Using Twitter data and machine learning to identify the attributes of social media reputation. SAGE Research Methods Cases. Sage.
• Zhang, X., Song, N. (2022). Learn about topic analysis using BERT model with Fortune 500 company data. SAGE Research Methods Cases. Sage.
• Zhang, X. (2021). Getting a manageable news data sample from big news databases. SAGE Research Methods Cases. Sage.
• Zhang, X. (2019). Using content analysis to measure media reputation. Part II Sage.
• Zhang, X. (2018). Analyzing people’s media use behaviors using mail survey method. SAGE Research Methods Cases. Sage.

Contracts, Grants and Sponsored Research

Fellowship

• Zhang, X., "2018 IRTS Faculty Fellowship," sponsored by International Radio and TV Society (IRTS), International, $1000 Funded. (2018 - 2018).
• Zhang, X., "2018 IRTS Faculty Fellowship," sponsored by International Radio and TV Society (IRTS), International, Funded. (2018 - 2018).

Grant - Research

• ZHANG, X., "Travel grant," sponsored by Department of Media Arts, National, $2500 Funded. (2014 - 2019).
• ZHANG, X., "Summer research funding," sponsored by University of North Texas, National, $5000 Funded. (2015 - 2015).