Faculty Profile

Dee Knight

Title
Associate Professor
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

Education

PhD, Texas Woman's University, 2001.
Major: Fashion Merchandising
MS, University of North Texas, 1995.
Major: Industrial Tech/Merchandising & Fabric Analytics
BA, Baylor University, 1965.
Major: Business, History

Current Scheduled Teaching*

MDSE 5240.002, Global Retailing, Summer 2024
CMHT 3950.002, Creating Consumer Experiences, Spring 2024 Syllabus
CEXM 4880.001, Integrated Retail Strategy, Spring 2024 Syllabus
CMHT 5600.001, Managing Customer Experiences, Spring 2024
CMHT 5600.601, Managing Customer Experiences, Spring 2024
MDSE 2790.002, Talent Development, Spring 2024 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

CMHT 5440.002, Consumer Theory, Fall 2023 Syllabus SPOT
CMHT 3950.002, Creating Consumer Experiences, Fall 2023 Syllabus SPOT
CEXM 4880.002, Integrated Retail Strategy, Fall 2023 Syllabus SPOT
MDSE 5240.002, Global Retailing, Summer 5W2 2023 SPOT
MDSE 4660.003, Advanced Application, Spring 2023 Syllabus SPOT
CMHT 5600.001, Managing Customer Experiences, Spring 2023 SPOT
CMHT 5600.601, Managing Customer Experiences, Spring 2023 SPOT
RETL 4880.001, Omnichannel Retail Strategy, Spring 2023 Syllabus SPOT
CMHT 5440.002, Consumer Theory, Fall 2022 Syllabus SPOT
CMHT 3950.002, Creating Consumer Experiences, Fall 2022 Syllabus SPOT
MDSE 5790.005, Field Experience in Merchandising, Fall 2022
MDSE 5950.001, Master's Thesis, Fall 2022
RETL 4880.002, Omnichannel Retail Strategy, Fall 2022 Syllabus SPOT
MDSE 5920.013, Problem in Lieu of Thesis, Fall 2022
MDSE 5910.001, Special Problems in Merchandising, Fall 2022
MDSE 5240.002, Global Retailing, Summer 5W2 2022 SPOT
CMHT 3950.700, Creating Consumer Experiences, Spring 8W2 2022 Syllabus SPOT
MDSE 5950.005, Master's Thesis, Spring 2022
RETL 4880.001, Omnichannel Retail Strategy, Spring 2022 Syllabus SPOT
MDSE 5920.011, Problem in Lieu of Thesis, Spring 2022
CMHT 5440.002, Consumer Theory, Fall 2021 SPOT
CMHT 5440.601, Consumer Theory, Fall 2021 SPOT
CMHT 3950.003, Creating Consumer Experiences, Fall 2021 Syllabus SPOT
RETL 4880.002, Omnichannel Retail Strategy, Fall 2021 Syllabus SPOT
MDSE 5910.001, Special Problems in Merchandising, Fall 2021
MDSE 5240.002, Global Retailing, Summer 5W2 2021 SPOT
RETL 4880.001, Omni Channel Retail Strategy, Spring 2021 Syllabus SPOT
MDSE 5920.012, Problem in Lieu of Thesis, Spring 2021
RETL 2550.001, Retailing Principles, Spring 2021 Syllabus SPOT
CMHT 5440.002, Consumer Theory, Fall 2020 Syllabus SPOT
RETL 4880.001, Omni Channel Retail Strategy, Fall 2020 Syllabus SPOT
RETL 2550.001, Retailing Principles, Fall 2020 Syllabus SPOT
MDSE 5240.002, Global Retailing, Summer 5W2 2020 SPOT
RETL 4880.001, Omni Channel Retail Strategy, Spring 2020 Syllabus
RETL 2550.001, Retailing Principles, Spring 2020 Syllabus
MDSE 2750.002, Consumers in a Global Market, Fall 2019 SPOT
MDSE 2750.501, Consumers in a Global Market, Fall 2019 Syllabus SPOT
RETL 4880.001, Omni Channel Retail Strategy, Fall 2019 Syllabus SPOT
RETL 2550.001, Retailing Principles, Fall 2019 Syllabus SPOT
MDSE 5240.002, Global Retailing, Summer 5W2 2019 SPOT
MDSE 5920.003, Problem in Lieu of Thesis, Summer 10W 2019
MDSE 5790.003, Field Experience in Merchandising, Spring 2019
MDSE 5920.003, Problem in Lieu of Thesis, Spring 2019 SPOT
RETL 2550.001, Retailing Principles, Spring 2019 Syllabus SPOT
CMHT 3950.002, Creating Consumer Experiences, Fall 2018 Syllabus SPOT
CMHT 3950.004, Creating Consumer Experiences, Fall 2018 SPOT
MDSE 5650.002, International Sourcing, Fall 2018 SPOT
MDSE 5650.601, International Sourcing, Fall 2018 SPOT
MDSE 5950.001, Master's Thesis, Fall 2018
MDSE 5920.010, Problem in Lieu of Thesis, Fall 2018
MDSE 5790.002, Field Experience in Merchandising, Summer 10W 2018
MDSE 5240.002, Global Fashion Retailing, Summer 5W2 2018 SPOT
MDSE 5920.003, Problem in Lieu of Thesis, Summer 10W 2018
MDSE 5950.006, Master's Thesis, Spring 2018
MDSE 5920.003, Problem in Lieu of Thesis, Spring 2018
MDSE 5920.012, Problem in Lieu of Thesis, Spring 2018
MDSE 5650.002, International Sourcing, Fall 2017 SPOT
MDSE 5650.601, International Sourcing, Fall 2017 SPOT
MDSE 5910.001, Special Problems in Merchandising, Fall 2017
MDSE 5790.002, Field Experience in Merchandising, Summer 10W 2017
MDSE 5240.002, Global Fashion Retailing, Summer 5W2 2017 SPOT
MDSE 5240.004, Global Fashion Retailing, Summer 5W2 2017 SPOT
MDSE 5920.004, Problem in Lieu of Thesis, Summer 10W 2017
MDSE 5500.002, Merchandising Strategies, Spring 2017 SPOT
RETL 2980.001, Experimental Course, Fall 2016 Syllabus SPOT
MDSE 5650.002, International Sourcing, Fall 2016 SPOT
MDSE 5650.004, International Sourcing, Fall 2016 SPOT
MDSE 5920.010, Problem in Lieu of Thesis, Fall 2016
MDSE 5910.001, Special Problems in Merchandising, Fall 2016
MDSE 5240.002, Global Fashion Retailing, Summer 5W2 2016 SPOT
MDSE 5240.004, Global Fashion Retailing, Summer 5W2 2016 SPOT
MDSE 5900.003, Special Problems in Merchandising, Spring 2016
MDSE 5650.002, International Sourcing, Fall 2015 SPOT
MDSE 5650.004, International Sourcing, Fall 2015 SPOT
MDSE 5920.007, Problem in Lieu of Thesis, Fall 2015
MDSE 5790.002, Field Experience in Merchandising, Summer 10W 2015
MDSE 5900.002, Special Problems in Merchandising, Summer 10W 2015
MDSE 5900.003, Special Problems in Merchandising, Summer 8W1 2015 SPOT
MDSE 5240.002, Global Fashion Retailing, Spring 2015
MDSE 5920.003, Problem in Lieu of Thesis, Spring 2015
MDSE 4900.002, Special Problems, Spring 2015
MDSE 5650.002, International Sourcing, Fall 2014
MDSE 5950.007, Master's Thesis, Fall 2014
MDSE 5900.002, Special Problems in Merchandising, Summer 10W 2014
MDSE 5240.002, Global Fashion Retailing, Spring 2014
MDSE 5950.006, Master's Thesis, Spring 2014
MDSE 5920.003, Problem in Lieu of Thesis, Spring 2014
MDSE 5650.002, International Sourcing, Fall 2013
MDSE 5950.007, Master's Thesis, Fall 2013
MDSE 5920.007, Problem in Lieu of Thesis, Fall 2013
SMHM 4000.005, Global Discovery in Merchandising and Hospitality Management, Summer 8W1 2013 Syllabus
SMHM 4000.006, Global Discovery in Merchandising and Hospitality Management, Summer 8W1 2013 Syllabus
SMHM 5000.005, Merchandising and Hospitality Management Study Tour, Summer 8W1 2013
SMHM 5920.003, Problem in Lieu of Thesis, Summer 10W 2013
SMHM 5920.004, Problem in Lieu of Thesis, Summer 10W 2013
SMHM 5920.006, Problem in Lieu of Thesis, Summer 8W1 2013
MDSE 5240.002, Global Fashion Retailing, Spring 2013
SMHM 5950.003, Master's Thesis, Spring 2013
SMHM 5920.003, Problem in Lieu of Thesis, Spring 2013
SMHM 4900.001, Special Problems, Spring 2013
SMHM 5900.004, Special Problems in Various Areas of Concentration, Spring 2013
MDSE 4010.002, Global Textiles and Apparel Industries, Fall 2012 Syllabus
SMHM 5950.003, Master's Thesis, Fall 2012
SMHM 4000.002, Global Discovery in Merchandising and Hospitality Management, Summer 8W1 2012
SMHM 5000.002, Merchandising and Hospitality Management Study Tour, Summer 8W1 2012
SMHM 4900.003, Special Problems, Summer 8W1 2012
SMHM 5900.002, Special Problems in Various Areas of Concentration, Summer 10W 2012
SMHM 5950.003, Master's Thesis, Spring 2012
SMHM 5920.003, Problem in Lieu of Thesis, Spring 2012
SMHM 5650.002, Global Merchandising, Fall 2011
SMHM 5950.013, Master's Thesis, Fall 2011
SMHM 4000.002, Global Discovery in Merchandising and Hospitality Management, Summer 8W1 2011
SMHM 5000.002, Merchandising and Hospitality Management Study Tour, Summer 8W1 2011
SMHM 5920.003, Problem in Lieu of Thesis, Summer 10W 2011
SMHM 4900.001, Special Problems, Summer 8W1 2011
SMHM 5950.003, Master's Thesis, Spring 2011
SMHM 5920.003, Problem in Lieu of Thesis, Spring 2011
SMHM 5650.002, Global Merchandising, Fall 2010
SMHM 5650.004, Global Merchandising, Fall 2010
SMHM 5950.002, Master's Thesis, Fall 2010
SMHM 5950.005, Master's Thesis, Summer 10W 2010
SMHM 4000.002, Merchandising and Hospitality Management Study Tour, Summer 8W1 2010
SMHM 5000.002, Merchandising and Hospitality Management Study Tour, Summer 8W1 2010
SMHM 4900.001, Special Problems, Summer 8W1 2010
SMHM 5240.002, Global Fashion Retailing, Spring 2010
SMHM 5240.004, Global Fashion Retailing, Spring 2010
SMHM 4010.001, Global Textiles and Apparel Industries, Summer 8W1 2009
SMHM 5550.002, Promotional Strategies, Summer 5W2 2009
SMHM 5550.004, Promotional Strategies, Summer 5W2 2009
SMHM 4900.003, Special Problems, Summer 8W1 2009
SMHM 5900.003, Special Problems in Various Areas of Concentration, Summer 8W1 2009
SMHM 5240.002, Global Fashion Retailing, Spring 2009
SMHM 5240.004, Global Fashion Retailing, Spring 2009
SMHM 2490.001, Introduction to Apparel Merchandising, Fall 2008
SMHM 4660.001, Advanced Merchandising Applications, Summer 10W 2008
SMHM 5660.001, Advanced Merchandising Applications, Summer 10W 2008
SMHM 5920.002, Problem in Lieu of Thesis, Summer 10W 2008
SMHM 5550.002, Promotional Strategies, Summer 5W2 2008
SMHM 5550.004, Promotional Strategies, Summer 5W2 2008
SMHM 4900.703, Special Problems, Summer 5W2 2008
SMHM 5900.002, Special Problems in Various Areas of Concentration, Summer 10W 2008
SMHM 4660.001, Advanced Merchandising Applications, Spring 2008
SMHM 5240.002, Global Fashion Retailing, Spring 2008
SMHM 2490.001, Introduction to Apparel Merchandising, Spring 2008
SMHM 5950.705, Master's Thesis, Spring 2008
SMHM 5920.701, Problem in Lieu of Thesis, Spring 2008
SMHM 4660.001, Advanced Merchandising Applications, Fall 2007
SMHM 2490.001, Introduction to Apparel Merchandising, Fall 2007
SMHM 4660.001, Advanced Merchandising Applications, Summer 8W1 2007
SMHM 5660.001, Advanced Merchandising Applications, Summer 8W1 2007
SMHM 5700.002, Service Excellence, Summer 5W2 2007
SMHM 4900.701, Special Problems, Summer 8W1 2007
SMHM 5900.701, Special Problems in Various Areas of Concentration, Summer 8W1 2007
SMHM 4660.001, Advanced Merchandising Applications, Spring 2007
SMHM 5660.001, Advanced Merchandising Applications, Spring 2007
SMHM 2490.001, Introduction to Apparel Merchandising, Spring 2007
SMHM 5550.002, Promotional Strategies, Spring 2007
SMHM 5550.004, Promotional Strategies, Spring 2007
SMHM 5910.701, Special Problems in Various Areas of Concentration, Spring 2007
SMHM 4660.001, Advanced Merchandising Applications, Fall 2006
SMHM 5660.001, Advanced Merchandising Applications, Fall 2006
SMHM 2490.001, Introduction to Apparel Merchandising, Fall 2006
SMHM 2490.002, Introduction to Apparel Merchandising, Fall 2006
SMHM 4660.001, Advanced Merchandising Applications, Summer 8W1 2006
SMHM 4900.701, Special Problems, Summer 8W1 2006
SMHM 4660.001, Advanced Merchandising Applications, Spring 2006
SMHM 5660.001, Advanced Merchandising Applications, Spring 2006
SMHM 2490.001, Introduction to Apparel Merchandising, Spring 2006
SMHM 3850.001, Promotion of Apparel and Home Furnishings, Spring 2006
SMHM 4500.002, Internship in Merchandising and Hospitality Management, Fall 2005
SMHM 2490.001, Introduction to Apparel Merchandising, Fall 2005
SMHM 2490.002, Introduction to Apparel Merchandising, Fall 2005
SMHM 4660.001, Advanced Merchandising Applications, Summer 8W1 2005
SMHM 5660.001, Advanced Merchandising Applications, Summer 8W1 2005
SMHM 4900.701, Special Problems, Summer 5W1 2005
SMHM 5900.701, Special Problems in Various Areas of Concentration, Summer 8W1 2005
SMHM 4660.001, Advanced Merchandising Applications, Spring 2005
SMHM 2490.001, Introduction to Fashion Merchandising, Spring 2005
SMHM 4500.002, Internship in Merchandising and Hospitality Management, Fall 2004
SMHM 2490.001, Introduction to Fashion Merchandising, Fall 2004
SMHM 3850.001, Promotion of Apparel and Home Furnishings, Fall 2004

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Abstracts and Proceedings
Forney, J. A., Knight, D. K. Aha! Moments that Change Students' lives: A Case Study of R-1 Undergraduate Reseaarch Fellows..
Forney, J. A., Knight, D. K. Attribution in the Path to Purchase: A Framework for a post-COVID world.. American Collegiate Marketing Educators ConferenceIS.
Sifford, K., Knight, D. K., Yang, K. (2023). TikTok Made Me Buy it!. American Collegiate Retailing Association.
Knight, D. K., Kim, H., Vasquez, L. (2016). Cobranding with Pinterest: Expediting apparel retail brand experience. ITAA.
Knight, D. K., Ha-Brookshire, J., LaBat, K., Kim, M., Kean, R., Lee, J., Lee, Y., Marketti, S., Park, J., Rabolt, N., Reilly, A., Sanders, E., Welters, L. (2014). Envisioning the future of textiles and apparel research for the 21st century. ITAA.
Knight, D. K., Cours Anderson, K., Pookulangara, S., Josiam, B. (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS.
Knight, D. K., Pookulangara, S., Josiam, B., Cours Anderson, K. (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA.
Knight, D. K., Kim, H., Stidham, J., Meal, K. (2013). Identifying apparel attributes: Perceived copyright infringement and purchanse intentin of knockoff fashion apparel products. ITAA.
Knight, D. K. (2012). Indian consumers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy..
Knight, D. K., Forney, J. C., Kim, H., Last, R., Xiang, Z. (2012). Shifting paradigm in the network society. ITAA.
Knight, D. K., Pookulangara, S. (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference.
Knight, D. K. (2011). Generation Y attitudes toward mobile advertising: Modality and cultural differences..
Knight, D. K. (2011). Utilizing crossover effects and dec omposed theory of planned behavior to explain Indian consumers; mall patronage intention..
Knight, D. K. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors..
Knight, D. K., Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS.
Knight, D. K., Ryou, E. (2009). Service quality and its implications for T-consumers. ITAA.
Knight, D. K., Kim, H., Crutsinger, C. (2009). Generation Y differences at retail work: Intrensic motivation, polychronicy-orientation, technology adoption and retail work creativity. EIRASS.
Kim, H., Knight, D. K., Crutsinger, C. A. (2009). Generation Y differences at retail work: Intrinsic motivation, polychronicity-orientation, technology adoption and retail work creativity. . European Institute of Retailing and Services Studies (EIRASS).
Knight, D. K., Kim, E. (2008). Cross-national branding for Gen Y consumers in Korea and U.S. apparel markets: Function of consumers' need for uniqueness. ITAA.
Knight, D. K., Brandon, L. (2008). E-Passport: Creating virtual global experiences for merchandising students. ITAA.
Knight, D., Lafrenz, L. (2007). Charrette: A problem-based international, interdisciplinary team learning experience for fashion design, merchandising, and retail students.
Knight, D. K., Crutsinger, C., Kim, H. (2007). Employee perceptions of the retail work experiences: examining gender differences. ITAA.
Knight, D. K., Kim, E. (2007). The effect of e-service on e-satisfaction: Importance of e-loyalty to appaarel e-tailers. ITAA.
Knight, D. K., Crutsinger, C. (2006). Generation Y employees' work experinece in the retail industry: The impact on job performance, job saatisfaction an career intention.. ACRA.
Knight, D. K., Kim, E. (2006). Online productgs categorization: The function of Internet users' motivations and purchase tendencies among Generation Y consumsers. ACRA.
Knight, D., Lee, M., Kim, Y., Pelton, L. E., Forney, J. C. (2006). Factors affecting Mexican consumers' purchase intentin toward a U.S. aparel brand. ITAA.
Knight, D. K., Crutsinger, C., Kim, H. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. ITAA.
Knight, D. K., Kim, E., Pelton, L. E., Kim, Y. (2006). Generation Y consumers' perceptions of a U.S. apparel brand: A Japanese perspective. ITAA.
Knight, D. K., Kim, E., Pelton, L. E. (2006). Competitiveness of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market. Academy of Marketing Science/Korean Academy of Marketing Science.
Knight, D., Crutsinger, C., Kim, H. (2005). The effect of supervisors' behavior and job satisfaction on teen employees' job performance. ACRA.
Knight, D. K., Pelton, L. E., Stouffer, A. (2005). Hong Kong and China: An inter-disciplinary approach to study abroad. ITAA.
Knight, D. K., Kim, H., Crutsinger, C. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention. ITAA.
Knight, D. K. (2005). Retail work experiences: A comparison between high school and college students.. ITAA.
Knight, D., Crutsinger, C., Kim, H. (2005). A comprehensive approach to model development: The impact of retail employees' work experiences on job performance, job satisfaction and careeer intention. Korean Society of Clothing and Textiles.
Knight, D., Kim, Y., Forney, J. C., Pelton, L. E. (2004). Generation Y consumers and retail internationalization: Time, place, and space. Academy of Marketing Scinece.
Knight, D. K., Kim, E., Kim, Y., Pelton, L. E., Forney, J. C. (2004). Determinants of apparel brand equity for Y generation consumers. ITAA.
Knight, D., Kim, H., Crutsinger, C. (2004). Detrminants of college students' retail career intention: A comparison by career expectation. ITAA.
Knight, D., Crutsinger, C., Kim, H. (2004). The effects of supervisory behaviors on teens' job performance. ITAA.
Knight, D., Crutsinger, C. (2004). The teen emplooyee: An investigation of motivations, expectations, and experiences.. TAFCS.
Knight, D., Young, D. (2003). Investigating the relaltionships between job performance, personal characteristics, and employment characteristics among retail contact employees. ACRA.
Knight, D., Crutsisnger, C. (2003). Retail work experiences: Implications for retaining college students in the industry. ACRA.
Knight, D., Crutsinger, C., Kim, H., (2003). Career expectations as antecedents of retail job satisfaction and job intention. ITAA.
Knight, D. K., Kim, H., Pelton, L. E., Kim, Y., Forney, J. C. (2003). Perceptions toward U.S. brands: A qualitative analysis of Japanese, Korean, and Taiwanese college students. ITAA.
Knight, D., Young, D. D. (2003). Role stress: Implications for retail contact employees' job performance. ITAA.
Knight, D., Crutsinger, C. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development. TAFCS.
Knight, D., Kim, E., Choi, Y. (2002). Fishbein model testing for American and Korean online customers. ITAA.
Knight, D., Young, D. (2002). Investigating customer orientation and job performance of retail contact employees. ITAA.
Knight, D. (2002). Peer evaluation and outside review of students' business plans.
Knight, d. (2001). Classroom assignment with "real worlld" consequences.
Knight, D., Crutsinger, C., Kinley, T. (2001). Creating an alternative classroom.
Knight, D., Brandon, L., Crutsinger, C., Forney, J., Jackson, R., Kim, Y., Kinley, T., Sullivan, P. (2001). Encountering corporate culture, making industry connections..
Knight, D., Brandon, L., Crutsinger, C., Forney, J., Hawlley, J., Jackson, R., Kim, Y., Kinley, T., Lee, D., McPherson, B. (2000). Campus Catalog: Developing an experiential laborator model. ITAA.
Knight, D., Crutsinger, C., Brandon, L. (2000). Retailers' preferences for vendor services: Strengthening the value supply chain. AAFCS.
Knight, D., Forney, J. C., Crutsinger, C., Kim, Y., Brandon, L., Hawley, J., Kinley, T. (1999). Making virtual connections: Graduate program delivery via the web.
Knight, D., Crutsinger, C., Burdine, T. (1999). The service zone of tolerance: A teen perspective.
Knight, D., Crutsinger, C. (1999). Teens' assertiveness and aggressiveness in the marketplace..
Knight, D., Forney, J. C., Crutsinger, C., Brandon, L., Kim, Y., Shea, P. (1998). Crossing fashion boundaries between apparel and home furnishings.
Knight, D., Crutsinger, C. (1998). Teens perceptions of customer service: A qualitative analysis. ITAA Proceedings.
Knight, D., Forney, J. C., Kim, Y. (1996). Service Quality and the small apparel specialty store: Perceptions of female consumers. August 1996, . ITAA.
Conference Proceeding
Crutsinger, C. A., Knight, D. K., Kim, H. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors. University of Parma, Italy: European Association for Education and Research in the Commercial Distribution.
Crutsinger, C. A., Knight, D. K., Kim, H. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing. 31. Edinburgh, Scotland: International Conference of Consumer Sciences.
Crutsinger, C. A., Kim, H., Knight, D. K. (2007). Employee perceptions of retail work experiences: Examining gender differences. Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections.
Crutsinger, C. A., Knight, D. K., Kim, H. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections.
Kim, H., Knight, D. K., Crutsinger, C. A. (2006). Generation Y employees' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper]. American Collegiate Retailing Association Clearinghouse.
Journal Article
Oliver, M., Jestratijevic, I., Uanhoro, J., Knight, D. (2023). Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging. Journal of Cleaner Production. https://www.mdpi.com/2071-1050/15/11/8789
Knight, D. K., Forney, J. C., Mihalick, L. S. (2019). Retail renaissance: A case study of retail education reimagined.. Journal for Advancement of Marketing Education. 27(2), 10-16.
Knight, D. K., Anderson, K. C., Josiam, B. M. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective.. Journal of Retailing and Consumer Services. 21(5), 676-684.
Knight, D. K. (2013). Indian consumers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism and self-efficacy..
Knight, D. K. (2012). Generation Y consumers' value perceptions toward apparel mobil advertising: Functions of modality and culture..
Knight, D. K. (2010). Relationships among customer equity, customer lifetime value, and attitude toward luxury brands..
Crutsinger, C. A., Knight, D. K., Kim, H. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing practices. International Journal of Consumer Studies. 34(2), 196-203.
Knight, D. K. (2010). Teens' consumer interaction styles: The impact of assertive and aggresive behaviors on attitudes toward marketing practices. International Journal of Consumer Studies.
Knight, D. K. (2010). The impact of consumer's need for uniqueness and nationality on Generation Y's retail patronage behaviors: Investigating American and Taiwanese Consumers.
Knight, D. K., Kim, H., Crutsinger, C. A. (2009). Generation Y employees' retail work experience: Mediating effect of job characteristics on job outcomes.. Journal of Business Research. 62(5), .
Knight, D. K., Kim, E., Pelton, L. E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market.. Clothing and Textiles Research Journal. 27(4), 247-258. ITAA.
Knight, D. K., Minyoung, L., Y. K. (2008). Brand analysis of a U.S. global brand in comparison with domestic brands in Mexico, Korea, and Japan.. 17(Winter/Spring), 163-174.
Lee, M., Kim, Y. K., Pelton, L., Knight, D. K., Forney, J. C. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand.. Journal of Fashion Marketing and Management. 12(3), 294-307.
Knight, D. K., Kim, E. (2007). A path analytic exploration of consumer information search in online clothing purchases.. Journal of the Korean Society of Clothing and Textiles. 31(2), 1721-1732.
Knight, D. K., Kim, H., Crutsinger, C. A. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople. International Journal of Retail and Distribution Management. 35(5), 381-392.
Knight, D. K. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople..
Knight, D. K. (2007). Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention..
Knight, D. K. (2006). Examining our global interdependence through study abroad in China and Hong Kong.
Knight, D. K. (2006). The impact of retail work experience, career expectation, and job satisfaction on career intention.
Knight, D. K., Crutsinger, C. A., Kim, H. (2006). The impact of retail work experience, career expectation, and job satisfaction on retail career intention. 24(1), 1-14.
Knight, D. K. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention.
Kim, H., Crutsinger, C. A., Knight, D. K. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention. Journal of the Korean Society of Clothing and Textiles. 29(12), 1571-1581.
Crutsinger, C. A., Knight, D. K., Kinley, T. R. (2005). Learning style preferences: Implications for web-based instruction. Journal of Family & Consumer Sciences. 23(4), 266-277.
Knight, D. K. (2005). Student learning style preferences: Implications for web-based instruction.
Kim, H., Lim, S., Knight, D. K., Crutsinger, C. A. (2004). Testing for measurement invariance of fashion brand equity. Journal of the Korean Society of Clothing and Textiles. 28(12), 1583-1595.
Knight, D. K. (2004). Testing measurement invariance of fashion brand equity.
Knight, D. K. (2004). The teen employee: An investigation of motivations, expectations, and experiences.
Knight, D. K., Crutsinger, C. A., Kim, H. (2004). The teen employee: An investigation of motivations, expectations, and experiences [Abstract]. Texas Association of Family and Consumer Science Research Journal. 1(9), 22-23.
Knight, D. K. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development.
Crutsinger, C. A., Knight, D. K. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development. Texas Association of Family and Consumer Science Research Journal. 1(8), 6-7.
Knight, D. K. (2002). Alternative web-based pedagogy: Understanding students' perceptions.
Kinley, T. R., Crutsinger, C. A., Knight, D. K. (2002). Alternative web-based pedagogy: Understanding students' perceptions. Texas Association of Family and Consumer Science Research Journal. 1(6), 5-6.
Knight, D. K. (2001). The value supply chain: Determinants of retailers' service expectations.
Brandon, B. L., Knight, D. K., Crutsinger, C. A. (2001). The value supply chain: Determinants of retailers' service expectations. Texas Association of Family and Consumer Science Research Journal. 1(6), 1-3.
Knight, D. K., Crutsinger, C. A. (2000). The service zone of tolerance: A teen perspective. Texas Association of Family and Consumer Science Research Journal. 1(5), 8-9.
Knight, D. K. (2000). The service zone of tolerance; A teen perspective.
Knight, D. K. (1999). The teen consumer: An investigation of sentiments toward marketing practices.
Crutsinger, C. A., Knight, D. K. (1999). The teen consumer: An investigation of sentiments towards marketing practices. Texas Association of Family and Consumer Science Research Journal. 1(4), 10-11.
Monograph
Knight, D. K. (2015). Interdisciplinary research and education: The academic core that makes us unique and united.. ITAA Monograph#11: Envisioning textile and apparel research and education for the 21st century.. http://itaaonline.org/?page=29
Knight, D. K. (2015). Textiles and apparel: The academic core that makes us unique and united. ITAA Monograph#11: Envisioning textile and apparel research and education for the 21st century.. http://http://itaaonline.org/?page=29

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Brandon, B. L. (Principal), Forney, J. C. (Co-Principal), Knight, D. K. (Co-Principal), Mihalick, L. S. (Co-Principal), Min, J. (Co-Principal), "Navigating Consumer Experiences in the Covid-19 World: GIS & Big Data Applications, Analysis & Insights for Retail, Hospitality &Tourism.," Sponsored by UNT Team Mentoring Grant, University of North Texas, $3000 Funded. (20202021).
Forney, J. C. (Principal), Knight, D. K. (Co-Principal), Rice, M. (Supporting), Brandon, B. L. (Supporting), Min, J. E. (Supporting), Sankary, G. (Other), Mihalick, L. (Other), Sifford, K. (Supporting), Sindi, B. (Supporting), "Interdisciplinary Digital Data Insight Team - Office of Provost & Academic Affairs," Sponsored by UNT Office of the Provost & Division of Academic Affairs, University of North Texas, $3000 Funded. (December 18, 2020July 31, 2021).
Forney, J. A., Knight, D. K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Moen, W. E., Hartman, C. N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," Sponsored by Cluster Initiative, Other, Funded. (20112011).
Kinley, T. R., Burnsed,, Jeon,, Kim, J., Kim, H., Knight, D. K., Pookulangara, S. A., Wilson,, Yang, K., Zorola, M. S., "Building the Global Experience: From Supply Chain to Blogsphere," Sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (20092009).
Pookulangara, S. A. (Other), Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (20092009).
Pookulangara, S. A., Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (20092009).
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (20082008).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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