Faculty Profile

Gopala Ganesh

Gopala Ganesh

Title
Professor
Department
Marketing
College
College of Business

    

Education

PhD, University of Houston, 1985.
Major: Business Administration
Degree Specialization: Marketing
Dissertation Title: The relationship of select task variables to response patterns and response quality in a survey of consumer purchasing
PGDBA, Indian Institute of Management, 1975.
Major: Marketing, Planning and Control
BTech, Indian Institute of Technology-Madras, 1973.
Major: Mechanical Engineering

Current Scheduled Teaching*

MKTG 3700.007, Marketing Metrics, Spring 2024 Syllabus
MKTG 3700.501, Marketing Metrics, Spring 2024 Syllabus
MKTG 5240.080, Marketing Metrics for Managers, Spring 2024 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 3700.007, Marketing Metrics, Fall 2023 Syllabus SPOT
MKTG 3700.501, Marketing Metrics, Fall 2023 Syllabus SPOT
MKTG 5240.080, Marketing Metrics for Managers, Fall 8W2 2023 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2023 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W2 2023 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Spring 2023 Syllabus SPOT
MKTG 3700.501, Marketing Metrics, Spring 2023 Syllabus SPOT
MKTG 5260.080, Marketing Metrics for Managers, Spring 8W2 2023 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Fall 2022 Syllabus SPOT
MKTG 3700.501, Marketing Metrics, Fall 2022 Syllabus SPOT
MKTG 5260.080, Marketing Metrics for Managers, Fall 8W2 2022 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 3W1 2022 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2022 Syllabus SPOT
MKTG 5250.001, Advanced Marketing Research and Analytics, Spring 8W2 2022 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Spring 2022 Syllabus SPOT
MKTG 3700.807, Marketing Metrics, Spring 3W1 2022 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Fall 2021 Syllabus SPOT
MKTG 5260.080, Marketing Metrics for Managers, Fall 8W2 2021 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 3W1 2021 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2021 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2021 Syllabus SPOT
MKTG 3700.807, Marketing Metrics, Spring 3W1 2021 Syllabus SPOT
MKTG 5260.007, Marketing Metrics for Managers, Spring 8W2 2021 SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 8W2 2020 Syllabus SPOT
MKTG 5250.777, Advanced Marketing Research and Analytics, Fall 8W2 2020 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Fall 2020 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2020 Syllabus SPOT
MKTG 3700.501, Marketing Metrics, Fall 2020 SPOT
MKTG 3700.007, Marketing Metrics, Summer 3W1 2020 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2020 Syllabus
MKTG 3700.807, Marketing Metrics, Spring 3W1 2020 Syllabus
MKTG 5260.007, Marketing Metrics for Managers, Spring 8W2 2020 Syllabus
MKTG 5260.777, Marketing Metrics for Managers, Spring 8W2 2020
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 8W2 2019 SPOT
MKTG 5250.080, Advanced Marketing Research and Analytics, Fall 8W2 2019 SPOT
MKTG 3700.001, Marketing Metrics, Fall 2019 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2019 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 3W1 2019 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2019 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2019 Syllabus SPOT
MKTG 3700.400, Marketing Metrics, Spring 3W1 2019 Syllabus SPOT
MKTG 5260.007, Marketing Metrics for Managers, Spring 8W2 2019 Syllabus SPOT
MKTG 5260.080, Marketing Metrics for Managers, Spring 8W2 2019 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 8W2 2018 SPOT
MKTG 5250.080, Advanced Marketing Research and Analytics, Fall 8W2 2018 SPOT
MKTG 3700.001, Marketing Metrics, Fall 2018 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2018 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2018 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2018 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2018 Syllabus SPOT
MKTG 5260.501, Marketing Metrics for Managers, Spring 2018
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2017 SPOT
MKTG 3700.001, Marketing Metrics, Fall 2017 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2017 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2017 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2017 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2017 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2016 SPOT
MKTG 3700.001, Marketing Metrics, Fall 2016 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Fall 2016 Syllabus SPOT
MKTG 3700.007, Marketing Metrics, Summer 5W1 2016 Syllabus SPOT
MKTG 3700.001, Marketing Metrics, Spring 2016 Syllabus SPOT
MKTG 3700.002, Marketing Metrics, Spring 2016 Syllabus SPOT
MKTG 5250.007, Advanced Marketing Research and Analytics, Fall 2015 SPOT
MKTG 5250.777, Advanced Marketing Research and Analytics, Fall 2015 SPOT
MKTG 3700.002, Marketing Metrics, Fall 2015 Syllabus SPOT
MKTG 3700.007, Marketing and Money, Summer 5W1 2015 Syllabus SPOT
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2014
MKTG 3700.002, Marketing and Money, Fall 2014 Syllabus
MKTG 3700.001, Marketing and Money, Spring 2014
MKTG 3700.003, Marketing and Money, Spring 2014
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2013
MKTG 5250.777, Information for Strategic Marketing Decisions, Fall 2013
MKTG 3700.003, Marketing and Money, Fall 2013
MKTG 3700.002, Marketing and Money, Spring 2013
MKTG 3700.003, Marketing and Money, Spring 2013
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2012
MKTG 5250.777, Information for Strategic Marketing Decisions, Fall 2012
MKTG 3700.001, Marketing and Money, Fall 2012
MKTG 3700.007, Marketing and Money, Summer 10W 2012
MKTG 3700.002, Marketing and Money, Spring 2012
MKTG 3700.007, Marketing and Money, Spring 2012
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2011
MKTG 3700.001, Marketing and Money, Fall 2011
MKTG 3700.007, Marketing and Money, Summer 10W 2011
MKTG 3700.001, Marketing and Money, Spring 2011
MKTG 3700.003, Marketing and Money, Spring 2011
MKTG 5000.007, Marketing Concepts, Spring 2011
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2010
MKTG 3700.002, Marketing and Money, Fall 2010
MKTG 3700.007, Marketing and Money, Summer 10W 2010
MKTG 3710.007, Marketing Research and Information Technology, Summer 10W 2010
MKTG 5250.001, Information for Strategic Marketing Decisions, Spring 2010
MKTG 3700.002, Marketing and Money, Spring 2010
MKTG 6900.710, Special Problems, Spring 2010
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2009
MKTG 3700.001, Marketing and Money, Fall 2009
MKTG 3700.007, Marketing and Money, Summer 10W 2009
MKTG 3710.007, Marketing Research and Information Technology, Summer 10W 2009
MKTG 5250.001, Information for Strategic Marketing Decisions, Spring 2009
MKTG 3700.001, Marketing and Money, Spring 2009
MKTG 3700.007, Marketing and Money, Spring 2009
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2008
MKTG 3700.001, Marketing and Money, Fall 2008
MKTG 3700.001, Marketing and Money, Summer 3W1 2008
MKTG 3700.007, Marketing and Money, Summer 10W 2008
MKTG 4880.002, Advanced Marketing Management, Spring 2008
MKTG 3700.001, Marketing and Money, Spring 2008
MKTG 3700.002, Marketing and Money, Spring 2008
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2007
MKTG 3700.001, Marketing and Money, Fall 2007
MKTG 4880.001, Advanced Marketing Management, Summer 5W2 2007
MKTG 3700.001, Marketing and Money, Summer 5W2 2007
MKTG 5250.007, Information for Strategic Marketing Decisions, Fall 2006
MKTG 3700.003, Marketing and Money, Fall 2006
MKTG 4880.001, Advanced Marketing Management, Summer 5W2 2006
MKTG 3700.001, Marketing and Money, Summer 3W1 2006
MKTG 4880.003, Advanced Marketing Management, Spring 2006
MKTG 3700.002, Marketing and Money, Spring 2006
MKTG 4880.004, Advanced Marketing Management, Fall 2005
MKTG 3700.003, Marketing and Money, Fall 2005
MKTG 3700.091, Marketing and Money, Fall 2005
MKTG 4880.001, Advanced Marketing Management, Summer 5W1 2005
MKTG 3700.090, Marketing and Money, Summer 3W1 2005
MKTG 4880.003, Advanced Marketing Management, Spring 2005
MKTG 3700.002, Marketing and Money, Spring 2005
MKTG 3700.007, Marketing and Money, Spring 2005
MKTG 3700.001, Marketing and Money, Fall 2004
MKTG 3700.003, Marketing and Money, Fall 2004
MKTG 3700.007, Marketing and Money, Fall 2004

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book
Ganesh, G. (2020). Marketing Metrics for Managers 2021. No. 2021, 166. Southlake Texas: Fountainhead Press. https://www.vitalsource.com/referral?term=9781644852798
Ganesh, G. (2020). An Introduction to Marketing Metrics 2021. 2021, 166. Southlake TX: Fountainhead Press. https://www.vitalsource.com/products/an-introduction-to-marketing-metrics-2020-2021-gopala-ganesh-v9781644852781
Book Chapter
Schwinghammer, J., Ganesh, G., Green, W., Irwin, R. D. (1989). Texas Blues. Marketing Management, Knowledge and Skills. 292-302. Homewood, IL:.
Conference Proceeding
Nguyen, T. D., Yaghi, M., Ganesh, G., Blankson, C. Organization- versus Employees-Level Diversity Inclusion Equity Performances: Social and Economic Fitness in Higher Education.
Nguyen, T. D., Sun, Q., Ganesh, G. (2020). The Effects of Attainment of Preferred Service Brand on Customer Journey.
Nguyen, T. D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Marketing Educator Association Conference.
Nguyen, T. D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement: A Comparison Study. China Marketing International Conference.
Ganesh, G., Paswan, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
Paswan, A. K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
Paswan, A. K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
Paswan, A., Ganesh, G. (2001). Familiarity with and Evaluation of E Versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
Paswan, A., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
Ganesh, G., Tripathy, N. (1998). The Evaluation of Faculty Performance in Research and Service: Some Practical Guidelines. Academy of Marketing Science Annual Conference.
Lee, D., Ganesh, G. (1997). Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: A Categorization Theory Perspective. AMA Conference.
Ganesh, G., Allen, C. (1997). Who Does What Chore in the Household: A Cross-Cultural Study. Southern Marketing Association.
Garland, B. C., Ganesh, G. (1994). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. Association of Pennsylvania University Business and economic Faculties.
Ganesh, G. (1994). Evaluation, Promotion & Tenure of Marketing Faculty: Some Practical Issues. AMA Conference.
Ganesh, G., Green, W. C., Lee, D. (1993). The Market Research Laboratory: A Major Update. 124-126. Southern Marketing Association.
Ganesh, G. (1990). A Comparison of Alternative Measures of Obtaining Typical Expenditure Data in Consumer Surveys. 292. AMA Conference.
Thompson, K. N., Ganesh, G. K. (1990). Electronic Data Coding Using Integrated Spreadsheets/Data Base Software. 96-107. AMA Microcomputers in the Marketing Curriculum Conference.
Ganesh, G., Becker, J. D., Chandy, P. R. (1990). Perception of MIS Journals. Decision Sciences Institute.
Ganesh, G., Welch, J. L. (1990). Student Perceptions of the Benefits of Computer-based Simulations. 230-234. Southwestern Marketing Association.
Crawford, J. C., Garland, B. C., Ganesh, G. (1989). Consumer Sentiment in India: Implications for Exporters. 327-332. Southwestern Marketing Association.
Ganesh, G. (1989). Incorporating Spreadsheet Software in the Undergraduate Capstone Marketing Class: A Case for the Use of Stand Alone Training Exercises. 307-315. AMA Microcomputers in the Marketing Curriculum Conference.
Ganesh, G. (1988). Estimating Consumer Expenditure from Typical Event Expenditure versus Total Expenditure during a Time Period: A Comparison. 307-312. AMA Conference.
Rao, C. P., Krishna, E. M., Ganesh, G. (1988). Impact of Domestic Recession on Export Marketing Behavior. Academy of International Business.
Ganesh, G. (1988). The Effect of Respondent Willingness to Participate in Surveys on Response Quality in a Mail Survey. 92-94. Southwestern Marketing Association.
Green, W. C., Landon, L., Ganesh, G. (1986). Designing Sales Force Compensation Plans for Better Results. 108-111. Southwestern Marketing Association.
Schwinghammer, J., Ganesh, G., Green, W. C. (1986). Texas Blues. Decision Sciences Institute.
Ganesh, G., Green, W. C. (1986). The Effect of Requesting Committment on Response Quality in a Mail Survey. 383-386. AMA Conference.
Blair, E. A., Ganesh, G. (1984). Commitment Requests and Response Rates in Three Mail Surveys. 368-371. AMA Conference.
Journal Article
Nguyen, T. D., Qin, S., Ganesh, G. (2023). Customer Service Brand Engagement among International Students in the U.S.: The Roles of Preferred Service Brand Attainment and Customer Experience. Journal of Applied Marketing Theory.
Ganesh, G., Muniz, F., Geng, G. (2021). Exploring a problem-based learning approach to improve the quantitative skills of marketing undergraduates. Journal for Advancement of Marketing Education. No.
Sun, Q., Nguyen, T., Ganesh, G. (2019). Exploring study abroad journey: Chinese and Indian students in U. S. Higher education. Journal of International Consumer Marketing. No. Taylor and Francis.
Nguyen, T., Ganesh, G. (2019). Exploring Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education.. Journal of International Consumer Marketing.
Nguyen, T., Sun, Q., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Journal of Marketing for Higher Education. No. Taylor and Francis.
Nguyen, T., Ganesh, G. (2019). Exploring the Role of Decision-Making Factors in International Student Marketing Engagement. Journal of Product & Brand Management.
Ganesh, G., Paswan, A., Sun, Q. (2015). Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review. 27(2), 67-81.
Ganesh, G., Sun, Q. (2013). Developing and Teaching an Online MBA Marketing Research Class: Implications of Online Learning Effectiveness. Journal of Education for Business.
Ganesh, G., Barat, S. (2011). Business-to-Business: The Salesperson's Dilemma. American Journal of Economics and Business Administration.
Ganesh, G., Barat, S. (2011). The Sales Professionals' and Purchase Managers' Perceptions of B2B e-commerce. Alliance Journal of Business Research.
Ganesh, G., Barat, S. (2010). A Theory-Of-Planned-Behavior Perspective on B2C E-Commerce. Review of Business Research. 10(3), .
Ganesh, G., Sun, Q., Barat, S. (2010). Improving the Marketing Math Skills of Marketing Undergraduate Students through a Unique Undergraduate Marketing Math Course. Marketing Education Review. 20(Spring 2010), 47-64.
Ganesh, G., Barat, S., Rajamma, R., Zolfagharian, M. A. (2009). Student Course Perceptions: A Perceived-Ease-of-Use -- Perceived-Usefulness Framework. Journal for Advancement of Marketing Education.
Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research.
Paswan, A., Ganesh, G. (2009). Higher education institutions - Satisfaction and loyalty among international students. Journal of Marketing for Higher Education.
Lee, D., Paswan, A., Ganesh, G., Xavier, M. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing.
Ganesh, G., Sun, Q. (2009). Using Computer Simulation in the Undergraduate Marketing Capstone Case Course. Marketing Education Review.
Rajamma, R., Paswan, A., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21(3), .
Audhesh, P., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing.
Ganesh, G., Lee, D., Paswan, A. K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9(2), 151-166.
Paswan, A., Ganesh, G. (2005). Cross-Cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18(1 and 2), 93-115.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17(4), .
Paswan, A., Kulkarni, S., Ganesh, G. (2003). Loyalty towards the country, the state, and the service brands. Journal of Brand Management. 10(3), 233-251.
Hyman, M., Ganesh, G., McQuitty, S. (2002). Augmenting the Household Affluence Construct. Journal of Marketing Theory and Practice. 10(2), .
Dongdae, L., Ganesh, G. (1999). Effects of Partitioned country Image in the context of Brand Image and Familiarity: A Categorization Theory Perspective. International Marketing Review. 16(1), 18-39.
Ganesh, G. (1997). Spousal Influence in Consumer Descions: A Study of Cultural Assimilation. Journal of Consumer Marketing. 14(2), 132-155.
Stafford, M., Ganesh, G., Luckett, M. (1996). Perceived Spousal Influence in the Service Decision-Making Process: A Cross Cultural Investigation. Journal of Applied Business Research. 12(4), 53-69.
Stafford, M., Ganesh, G., Garland, B. (1996). Marital Influence in the Decision Making Process for Services. Journal of Services Marketing. 10(1), 6-21.
Tripathy, N., Ganesh, G. (1996). Evaluation, Promotion and Tenure of Finance Faculty: The Evaluators' Perspective. Financial Practice and Education. 1-8.
Ganesh, G., Tripathy, N. (1996). Relative Importance of Teaching, Research & Service in Perfomance Eval of Marketing Faculty. Marketing Education Review. 6(1), 65-75.
Garland, B. C., Ganesh, G. (1995). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. University of Pennsylvania Journal of Business and Employment Law. 4(1), 9-14.
Ganesh, G., Garland, B. C. (1993). Back to the Basics of Household Decision Making. University of Pennsylvania Journal of Business and Employment Law. 3(1), 53-64.
Ganesh, G., Chandy, P. R., Henderson, G. (1992). Awareness and Evaluation of Selected Management Journals Inside and Outside the Discipline. International Journal of Management Reviews. 9(4), 489-494.
Ganesh, G. (1992). A Comparison of Alternative Measures for Obtaining Typical Expenditure Data in Consumer Surveys. Marketing and Research Today. 20(3), .
Ganesh, G., Chandy, P. R., Henderson, G. (1992). Awareness and Evaluation of Selected Economics Journals Inside and Outside the Discipline: An Empirical Study. Journal of Financial And Strategic Decisions. 6(1), 95-111.
Ganesh, G. (1992). The Marketing Research Class as Taught in US Business Schools. Journal of Marketing Education. 22-24.
Ganesh, G., Blair, E. A. (1991). Characteristics of Interval-based Estimates of Auto-biographical Frequencies in Surveys. Applied Cognitive Psychology. 5, 237-250.
Ebrahimi, B., Ganesh, G., Chandy, P. R. (1991). International and Non-international Business Journal Awareness and Evaluation: Perceptions of Active Researchers. Management International Review. 31, 347-364.
Ganesh, G. (1991). Managing Your Micro-computer's Hard Disk Using Some Simple Yet Powerful DOS Features. Applied Marketing Research. 31(1), 57-61.
Ganesh, G., Chandy, P. R., Henderson, G. (1991). Awareness and Evaluation of Selected Accounting Journals Inside and Outside the Discipline: An Empirical Study. Akron Business and Economic Review. 22(2), 214-226.
Coe, B., Ganesh, G., Kleinknecht, W. (1990). A Managerial Framework for Evaluation Potential World Markets for the purpose of Foreign Direct Investment. Journal of Applied Business Research. 6(4), 16-27.
Henderson, G. V., Ganesh, G., Chandy, P. R. (1990). Across-Discipline Journal Awareness and Evaluation: Implications for the Promotion and Tenure Process. Journal of Economics and Business. 3245-346.
Schwinghammer, J. K., Green, W. C., Ganesh, G. (1990). Characteristics of a Unique Market Segment: Implications for Grocery Retailers. Journal of International Food & Agribusiness Marketing. 2(1), 57-68.
Rao, C. P., Erramilli, M. K., Ganesh, G. (1990). Export Intensification by Firms during Domestic Economic Recession. Journal of Global Marketing. 3(4), 59-81.
Rao, C. P., Erramilli, M. K., Ganesh, G. (1990). Impact of Domestic Recession on Export Marketing Behavior. International Marketing Review. 7(2), 54-65.
Ganesh, G., Chandy, P. R., Henderson, G. (1990). Awareness and Evaluation of Selected Marketing Journals INside and Outside the Discipline. Akron Business and Economic Review. 21(4), 93-106.
Ganesh, G. (1989). The Impact of Interest Deferred Retail Credit Plans: An Empirical Investigation. Journal of Business and Economic Perspectives. 29-36.
Ganesh, G. (1989). The Market Research Laboratory: The Addition of One Credit Hour to the Undergraduate market Research Class. Journal of Marketing Education. 41-47.
Ganesh, G. (1988). Differences in Preferences for Alternative Dept Store Payment Methods Among Store Credit Card Holders. Journal of Business and Economic Perspectives. 68-74.
Crawford, J. C., Garland, B. C., Ganesh, G. (1988). Indentifying the Global Pro-Trade Consumer. International Marketing Review. 5(4), 25-33.
Ganesh, G., Krishna, E. M. (1987). Consumer Preferences for Alternative Credit Card Based Payment Methods: Some Empirical Evidence. Journal of Applied Business Research. 3(3), 137-145.
Monograph
Ganesh, G. (1991). Norton Commander. 4(3), 74-76. Journal Of Services Marketing.

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Ganesh, G., "Supplemental Travel Grant," Sponsored by COB + DML, University of North Texas, $1200 Funded. (April 4, 2019April 6, 2019).
Ganesh, G., "DMLOM grant," Sponsored by DMLOM UNT, University of North Texas, $500 Funded. (March 14, 2019March 16, 2019).
Ganesh, G., "Supplemental Travel Grant," Sponsored by COB + DML, University of North Texas, $1500 Funded. (April 1, 2018April 30, 2018).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1400 Funded. (April 1, 2017April 30, 2017).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, University of North Texas, $340 Funded. (20162016).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20152015).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1000 Funded. (August 1, 2015August 31, 2015).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $69000 Funded. (January 1, 2015May 31, 2015).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20142014).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, $1150 Funded. (20132013).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20132013).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML $1150, Funded. (20122012).
Ganesh, G. G. (Principal), "COB Lifetime Innovation in Teaching," Sponsored by COB, University of North Texas, $2500 Funded. (20112011).
Ganesh, G., "Learning Enhancement Grant," Sponsored by UNT + CLEAR, $5000 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by COB+DML $900, Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT+COB, $750 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT+DML, $665 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, University of North Texas, $1128 Funded. (20102010).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20092009).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB Department of Marketing and Logistics, $150 Funded. (20092009).
Ganesh, G., "Denton Public Library Survey," Sponsored by Denton Public Library, $506 Funded. (20082008).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20082008).
Ganesh, G., "DFW GMAT Registrant Survey," Sponsored by COB Graduate Programs Office, $1327 Funded. (20072007).
Ganesh, G., "PDI Scholar Award," Sponsored by UNT PDI, $2200 Funded. (20072007).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20072007).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $50000 Funded. (January 1, 2007May 31, 2007).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, $50000 Funded. (20062006).
Ganesh, G., "DML Travel Grants," Sponsored by UNT DML, $2000 Funded. (20052005).
Ganesh, G., "Learning Enhancement Grant (BBA)," Sponsored by UNT, $6000 Funded. (20052005).
Ganesh, G., "Learning Enhancement Grant (MBA)," Sponsored by UNT, $16000 Funded. (20052005).
Ganesh, G., "Research Development Grant," Sponsored by UNT CoBA, $3000 Funded. (20052005).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20052005).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20052005).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $5000 Funded. (20052005).
Ganesh, G., "DML Travel Grant," Sponsored by UNT DML, $600 Funded. (20042004).
Ganesh, G., "Learning Enhancement Grant," Sponsored by UNT, $8000 Funded. (20042004).
Ganesh, G., "Survey of Purchase Professionals - IIMM India," Sponsored by IIMM, India, $250 Funded. (20042004).
Ganesh, G., "Visited Universidad de Colima, Mexico," Sponsored by Universidad de Colima, Mexico, $1000 Funded. (20042004).
Ganesh, G., "Survey of Consumers in Korea," Sponsored by TIIT Korea, $250 Funded. (20032003).
Ganesh, G., "Survey of Korean Purchase Professional," Sponsored by TIIT Korea, $250 Funded. (20032003).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $2500 Funded. (20032003).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $2500 Funded. (20032003).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $600 Funded. (20032003).
Ganesh, G., "PDI Scholar Award," Sponsored by UNT, $2200 Funded. (20022002).
Ganesh, G., "UG Summer Instructional Development," Sponsored by UNT CoBA, University of North Texas, $13192 Funded. (20022002).
Ganesh, G., "UNT DML Supplemental Travel Grant," Sponsored by UNT DML, $950 Funded. (20022002).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20022002).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, $750 Funded. (20022002).
Ganesh, G., "UNT Travel Grant," Sponsored by UNt, $700 Funded. (20022002).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $600 Funded. (20012001).
Ganesh, G., "Patron (student) Survey," Sponsored by UNT Learning Center, $500 Funded. (20002000).
Ganesh, G., "UNT Charn Uswachoke," Sponsored by UNT, $3500 Funded. (20002000).
Ganesh, G., "UNT RIG," Sponsored by UNT, $3500 Funded. (20002000).
Ganesh, G., "UNT Travel Grant (Orlando)," Sponsored by UNT, $500 Funded. (20002000).
Ganesh, G., "Coppell YMCA Survey," Sponsored by Coppell YMCA, $1000 Funded. (19991999).
Ganesh, G., "UG Summer Instructional Development," Sponsored by UNT CoBA, University of North Texas, $11077 Funded. (19991999).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $33229 Funded. (August 1, 1998December 31, 1998).
Ganesh, G., "Alumni Association Survey," Sponsored by IIT Madras India, $500 Funded. (19981998).
Ganesh, G., "Consultant on Survey Aspects," Sponsored by DART, Funded. (19981998).
Ganesh, G., "Developing Scholars Award," Sponsored by UNT, $3000 Funded. (19981998).
Ganesh, G., "Employee Survey Analysis," Sponsored by Plano Public Library, Funded. (19981998).
Ganesh, G., "MD MBA Survey," Sponsored by CoBA Dean, $2000 Funded. (19981998).
Ganesh, G., "Patron Survey Data Analysis," Sponsored by Plano Public Library, Funded. (19981998).
Ganesh, G., "Plano Parks Survey," Sponsored by City of Plano, $1000 Funded. (19981998).
Ganesh, G., "Revision of Faculty eval instrument," Sponsored by IIT Madras, India, Funded. (19981998).
Ganesh, G., "Summer Instructional Development," Sponsored by UNT CoBA, $4000 Funded. (19981998).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $500 Funded. (19981998).
Ganesh, G., "Consultant on Data Anlysis," Sponsored by DFW Airport, Funded. (19971997).
Ganesh, G., "UNT Charn Uswachoke," Sponsored by UNT, $3550 Funded. (19971997).
Ganesh, G., "UNT Travel Grant (Chicago)," $500 Funded. (19971997).
Ganesh, G., "Customer Survey," Sponsored by Dan's Big and Tall, $2000 Funded. (19961996).
Ganesh, G., "Patron Survey," Sponsored by TEXINS Credit Union, $1500 Funded. (19961996).
Ganesh, G., "Plano Business Survey," Sponsored by Plano Library Foundation, $1000 Funded. (19961996).
Ganesh, G., "Plano Centre Survey," Sponsored by Plano Centre, $1000 Funded. (19961996).
Ganesh, G., "City of University Park Pool Survey," Sponsored by CUP, $1400 Funded. (19951995).
Ganesh, G., "CoBA/FRI," Sponsored by UNT CoBA, $4000 Funded. (19951995).
Ganesh, G., "Denton County Resident Survey," Sponsored by Denton County, $1750 Funded. (19951995).
Ganesh, G., "UNT RIG," Sponsored by UNT, $2900 Funded. (19951995).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, $750 Funded. (19951995).
Ganesh, G., "CoBA Curriculum Innovation," Sponsored by UNT CoBA, $6000 Funded. (19941994).
Ganesh, G., "Finance P&T Survey," Sponsored by UNT CoBA, $400 Funded. (19941994).
Ganesh, G., "Subscriber Survey," Sponsored by Sammons Cable, Funded. (19941994).
Ganesh, G., "UNT Travel Grant (SFO)," Sponsored by UNT, $500 Funded. (19941994).
Ganesh, G., "Denton Parks Patron Survey," Sponsored by Denton PARD, $1200 Funded. (19931993).
Ganesh, G., "Departmental Travel Grant," Sponsored by UNT, $500 Funded. (19931993).
Ganesh, G., "Marketing P&T Survey," Sponsored by UNT MKTG, $400 Funded. (19931993).
Ganesh, G., "Readership Survey," Sponsored by Denton Record Chronicle, $610 Funded. (19931993).
Ganesh, G., "Patron Survey," Sponsored by Payless Video, Funded. (19921992).
Ganesh, G., "Readership Survey," Sponsored by THIE, India, $2300 Funded. (19921992).
Ganesh, G., "DISD Parent Survey," Sponsored by DISD, $2000 Funded. (19911991).
Ganesh, G., "Resident Survey," Sponsored by City of Denton, $2000 Funded. (19911991).
Ganesh, G., "Departmental Travel Grant (Wash DC)," Sponsored by UNT, $500 Funded. (19901990).
Ganesh, G., "ROP Grant," Sponsored by UNT, $2500 Funded. (19901990).
Ganesh, G., "UNT Travel Grant (New Orleans)," Sponsored by UNT, $500 Funded. (19901990).
Ganesh, G., "CoBA Dean's Funds," Sponsored by UNT CoBA, $875 Funded. (19891989).
Ganesh, G., "RIG Grant," Sponsored by UNT, $1500 Funded. (19891989).
Ganesh, G., "UNT Travel Grant (New Orleans)," Sponsored by UNt, $500 Funded. (19891989).
Ganesh, G., "Department Travel Grant (Provo, UT)," Sponsored by UNT, $500 Funded. (19881988).
Ganesh, G., "UNT Travel Grant (SFO)," Sponsored by UNT, $500 Funded. (19881988).
Ganesh, G., "Jr Faculty Summer Fellowship," Sponsored by UNT, $3500 Funded. (19871987).
Ganesh, G., "SMall Grant," Sponsored by UNT, $750 Funded. (19871987).
Ganesh, G., "UNT Travel Grant (Chicago)," Sponsored by UNT, $500 Funded. (19861986).
Schwinghammer, J., Green, W., Ganesh, G., "Grant for Blueberry Study," Sponsored by Tx Dept of Agriculture, $10000 Funded. (19851985).
Ganesh, G., "UNT Travel Grant (Chicago)," Sponsored by UNT, $500 Funded. (19841984).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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