Faculty Profile
Nancy Spears
Title
Professor
Department
Marketing
College
College of Business
-
Business Leadership Building319D
- nancy.spears@unt.edu
- (940) 565-3127
Curriculum Vitae
Education
Current Scheduled Teaching*
No current or future courses scheduled.
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Previous Scheduled Teaching*
MKTG 5200.007, Consumer Behavior, Fall 8W1 2022 Syllabus
MKTG 5200.080, Consumer Behavior, Fall 8W1 2022 Syllabus
MKTG 4951.001, Honors College Capstone Thesis, Spring 2022
MKTG 6900.001, Special Problems, Spring 2022
MKTG 5200.007, Consumer Behavior, Fall 8W1 2021 SPOT
MKTG 5200.080, Consumer Behavior, Fall 8W1 2021 SPOT
MKTG 4120.001, Consumer Behavior, Spring 2020 Syllabus
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2020 Syllabus
MKTG 5200.777, Consumer Behavior, Fall 8W1 2019 Syllabus
MKTG 5200.007, Customer Behavior, Fall 8W1 2018 SPOT
MKTG 5200.080, Customer Behavior, Fall 8W1 2018 SPOT
MKTG 5200.777, Customer Behavior, Fall 8W1 2018
MKTG 6950.707, Doctoral Dissertation, Spring 2018
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2018 SPOT
MKTG 4900.707, Special Problems, Spring 2018 Syllabus
MKTG 5200.007, Customer Behavior, Fall 2017 SPOT
MKTG 6950.707, Doctoral Dissertation, Fall 2017
MKTG 6950.702, Doctoral Dissertation, Summer 5W1 2017
MKTG 5200.007, Customer Behavior, Spring 2017 SPOT
MKTG 6950.707, Doctoral Dissertation, Spring 2017
MKTG 6940.754, Individual Research, Spring 2017
MKTG 6900.719, Special Problems, Spring 2017
MKTG 5200.007, Customer Behavior, Fall 2016 SPOT
MKTG 6940.707, Individual Research, Fall 2016
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2016
MKTG 6940.703, Individual Research, Summer 10W 2016
MKTG 6900.702, Special Problems, Summer 10W 2016
MKTG 5200.001, Customer Behavior, Spring 2016 SPOT
MKTG 6950.707, Doctoral Dissertation, Spring 2016
MKTG 5200.007, Customer Behavior, Fall 2015 SPOT
MKTG 5200.777, Customer Behavior, Fall 2015 SPOT
MKTG 6950.707, Doctoral Dissertation, Fall 2015
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Fall 2015 SPOT
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2015
MKTG 4120.001, Consumer Behavior, Spring 2015 Syllabus
MKTG 5200.001, Customer Behavior, Spring 2015
MKTG 6950.707, Doctoral Dissertation, Spring 2015
MKTG 6940.754, Individual Research, Spring 2015
MKTG 4120.002, Consumer Behavior, Fall 2014 Syllabus
MKTG 5200.007, Customer Behavior, Fall 2014
MKTG 5200.777, Customer Behavior, Fall 2014
MKTG 6950.707, Doctoral Dissertation, Fall 2014
MKTG 6940.707, Individual Research, Fall 2014
MKTG 6910.713, Special Problems, Fall 2014
MKTG 6910.714, Special Problems, Fall 2014
MKTG 4120.001, Consumer Behavior, Summer 3W1 2014
MKTG 6940.707, Individual Research, Summer 10W 2014
MKTG 6910.707, Special Problems, Summer 5W2 2014
MKTG 6910.707, Special Problems, Summer 5W1 2014
MKTG 4120.001, Consumer Behavior, Spring 2014
MKTG 5200.001, Customer Behavior, Spring 2014
MKTG 6940.754, Individual Research, Spring 2014
MKTG 5200.007, Customer Behavior, Fall 2013
MKTG 5200.777, Customer Behavior, Fall 2013
MKTG 6940.752, Individual Research, Fall 2013
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Fall 2013
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2013
MKTG 4120.001, Buyer Behavior, Spring 2013
MKTG 5200.001, Customer Behavior, Spring 2013
MKTG 6950.707, Doctoral Dissertation, Spring 2013
MKTG 4120.001, Buyer Behavior, Fall 2012
MKTG 5200.007, Customer Behavior, Fall 2012
MKTG 5200.777, Customer Behavior, Fall 2012
MKTG 6950.704, Doctoral Dissertation, Fall 2012
MKTG 4120.001, Buyer Behavior, Summer 3W1 2012
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2012
MKTG 6900.701, Special Problems, Summer 10W 2012
MKTG 4120.001, Buyer Behavior, Spring 2012
MKTG 5200.001, Customer Behavior, Spring 2012
MKTG 6950.707, Doctoral Dissertation, Spring 2012
MKTG 6940.750, Individual Research, Spring 2012
MKTG 5200.007, Customer Behavior, Fall 2011
MKTG 5200.777, Customer Behavior, Fall 2011
MKTG 6940.752, Individual Research, Fall 2011
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Fall 2011
MKTG 4120.001, Buyer Behavior, Summer 3W1 2011
MKTG 6900.702, Special Problems, Summer 5W2 2011
MKTG 6910.708, Special Problems, Summer 10W 2011
MKTG 4120.001, Buyer Behavior, Spring 2011
MKTG 5200.001, Customer Behavior, Spring 2011
MKTG 6910.756, Special Problems, Spring 2011
MKTG 6910.758, Special Problems, Spring 2011
MKTG 4120.001, Buyer Behavior, Fall 2010
MKTG 5200.007, Customer Behavior, Fall 2010
MKTG 5200.777, Customer Behavior, Fall 2010
MKTG 4120.001, Buyer Behavior, Summer 3W1 2010
MKTG 6900.701, Special Problems, Summer 10W 2010
MKTG 6910.708, Special Problems, Summer 10W 2010
MKTG 5200.001, Customer Behavior, Spring 2010
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2010
MKTG 4120.001, Buyer Behavior, Fall 2009
MKTG 5200.007, Customer Behavior, Fall 2009
MKTG 5200.777, Customer Behavior, Fall 2009
MKTG 6910.752, Special Problems, Fall 2009
MKTG 4120.001, Buyer Behavior, Summer 3W1 2009
MKTG 4120.001, Buyer Behavior, Spring 2009
MKTG 5200.001, Customer Behavior, Spring 2009
MKTG 4120.001, Buyer Behavior, Summer 3W1 2008
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2008
MKTG 5200.001, Customer Behavior, Spring 2008
MKTG 6950.707, Doctoral Dissertation, Spring 2008
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2008
MKTG 6910.701, Special Problems, Spring 2008
MKTG 4120.001, Buyer Behavior, Fall 2007
MKTG 5200.007, Customer Behavior, Fall 2007
MKTG 6950.704, Doctoral Dissertation, Fall 2007
MKTG 4120.001, Buyer Behavior, Summer 3W1 2007
MKTG 6950.700, Doctoral Dissertation, Summer 10W 2007
MKTG 6940.754, Individual Research, Summer 5W1 2007
MKTG 4120.003, Buyer Behavior, Spring 2007
MKTG 5200.001, Customer Behavior, Spring 2007
MKTG 6940.750, Individual Research, Spring 2007
MKTG 6910.756, Special Problems, Spring 2007
MKTG 4120.001, Buyer Behavior, Fall 2006
MKTG 5200.001, Customer Behavior, Fall 2006
MKTG 5200.791, Customer Behavior, Fall 2006
MKTG 3660.001, Advertising Management, Summer 5W1 2006
MKTG 4120.001, Buyer Behavior, Summer 3W1 2006
MKTG 3660.003, Advertising Management, Spring 2006
MKTG 6020.001, Seminar in Advanced Consumer Behavior, Spring 2006
MKTG 4120.001, Buyer Behavior, Fall 2005
MKTG 5200.001, Customer Behavior, Fall 2005
MKTG 3660.001, Advertising Management, Summer 5W1 2005
MKTG 5150.001, Marketing Management, Summer 5W1 2005
MKTG 6910.705, Special Problems, Summer 5W2 2005
MKTG 3660.004, Advertising Management, Spring 2005
MKTG 4120.001, Buyer Behavior, Spring 2005
MKTG 4120.003, Buyer Behavior, Spring 2005
MKTG 6900.719, Special Problems, Spring 2005
MKTG 6910.701, Special Problems, Spring 2005
MKTG 4120.001, Buyer Behavior, Fall 2004
MKTG 5200.002, Customer Behavior, Fall 2004
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Published Publications
Published Intellectual Contributions
Abstracts and Proceedings
Naletelich, K., Ketron, S., Spears, N. (2020). Unlocking the Persuasive Power of Imagery Through Regulatory Focus. AMS2020.
Vo, K., Spears, N. (2020). I’ll Have What She’s Having: Identifying Diffusion Patterns of the Followers of Mass-Mediated Influencers. Proceedings of the American Marketing Association.
Dadzie, C., Spears, N. (2019). Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes.
Naletelich, K., Spears, N., Ketron, S. (2019). DRIVING DOWN DANGER: USING REGULATORY FOCUS AND ELABORATIVE APPROACH TO REDUCE INTENTIONS TO TEXT & DRIVE. Proceedings of the American Marketing Association. Denton:.
Ketron, S., Spears, N. (2019). Sound-Symbolic Signaling of Consumer Space Sizes through Consonant Voice. Denton:.
Ketron, S., Spears, N. (2018). Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature. 2018 Association of Consumer Research.
Book Contributor
Spears, N. (2018). Exhibit A: Celebrity Endorsors as Heroes. Marketing: Real People, Real Choices.
Conference Proceeding
Ketron, S., Spears, N. (2018). The Influence of Sound Symbolic Incongruity in Retailer Names on Perceptions of Inventory Size and Price.
Naletelich, K., Spears, N. (2017). From Ordinary to Extraordinary: Analogical Reasoning and Co-Creation.
Dadzie, C., Spears, N. (2015). Future Self Vivid Imagery and Visceral Cues. Southern Marketing Association.
Spears, N., Cowan, K., Ketron, S. (2015). Shapes, Sounds, and Sweet Harmony: Consistency Theory and the Effect of Cross-Modal Congruency in Product Packaging. American Marketing Association Summer Educators.
Yazdanparast, A., Spears, N. (2015). The mirror effect: How objective self-awareness and emotions motivate cosmetic procedure decision making. AMA Summer Educators Conference.
Ketron, S., Spears, N. (2015). Toward an Independent Scale of Boasting: Initial Development and Exploration in a Vanity Sizing Context. Southern Marketing Association.
Cowan, K., Spears, N. (2014). Explaining Imagination Through Personality. Academy of Marketing Science Annual Conference.
Cowan, K., Spears, N. (2014). Explaining Imagination through Personality: A 3M Model Approach. Society for Marketing Advances.
Amos, C., Spears, N., Pentina, I. (2014). Resisting the Green Dragon: A Rhetorical Analysis of the Green Movement. International Centre for Anti-Consumption Research.
Spears, N., Yazdanparast, A. (2013). Consumer Imagination: An Empirical Examination of the Impact of Need For Haptic Information. Academy of Marketing Science Annual Conference.
Spears, N., Yazdanparast, A. (2013). The Imagination Effect: An Empirical Examination of the Role of Imagination in Consumers' Purchase Behavior. American Marketing Association Winter Educators' Conference, Las Vegas, NV, February 15-17: AMA Winter Educator's Conference.
Van Steenburg, E., Spears, N., Fabrize, B. (2012). Checkout Frustration: Investigating Consumer Reactions Using Frustration Theory. American Marketing Association Summer Educators.
Yazdanparast, A., Spears, N. (2012). Individual Difference in Need for Haptic Information and its Interplay with Online Purchase Involvement and Regulatory Orientation. AMA Summer Educators Conference.
Holmes, G., Spears, N. (2011). Advertising Relevance: Categorization and a Case for Scale Development. Academy of Marketing Science Annual Conference.
Yazdanparast, A., Spears, N. (2011). Can Consumers Forgo the Need to Touch The Products? An Examination of the Compensatory Role of Moods. Academy of Marketing Science Annual Conference.
Sun, Q., Spears, N. (2011). Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration. Academy of Marketing Science Annual Conference.
Spears, N. (2011). How Frequently Should Promotional Offers Be Used?. Conference Proceedings Available Through CD: Association for Global Business.
Van Steenburg, E., Spears, N. (2011). Toward an Understanding of Brand Loyalty in Tough Economic Times: The Role of Optimum Stimulation Level. Association of Marketing Theory and Practice.
Spears, N. (2010). A Cross-Cultural Perspective On The Prospect-Based Emotions of Fear and Hope: The Role of Anticipatory Form. Association for Global Business.
Ma, M., Evangelopoulos, N., Spears, N. (2010). Toward an Understanding of Consumer Thoughts about Food Ads: A Latent Semantic Analysis. AMA Summer Educators Conference, 2010 AMA Summer Marketing Educators Conference.
Amos, C., Spears, N. (2009). Creating a 'Gut' Reaction: Assessing Responses to Visceral Cues in Weight Loss Advertising. Society for Consumer Psychology Conference.
Sun, Q., Spears, N. (2009). Relevance The Lifeblood of Search Ad? The Consumer's Perspective. Winter American Marketing Association Educators' Conference.
Paswan, A., Spears, N., Blankson, C. (2008). Do Marketing Educators Influence Perceptions about Marketing? A Soul Searching Exploration. Association for Marketing Theory and Practice Conference.
Amos, C., Spears, N. (2008). The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising: A Proposal for Measurement. Society for Consumer Psychology Conference.
Pentina, I., Spears, N., Sager, J. (2007). Reasons Behind Body Art Adoption: What Motivates Young Adults to Acquire Tattoos. AMA Conference.
Spears, N. (2005). The Role of Emotions and Shopping Enjoyment in Visiting Web Sites Announced in Advertisements,. Direct Marketing Educators' Conference.
Paswan, A. K., Ganesh, G., Spears, N., Hasty, R. (2002). Search Quality of banking Services: A Contingency Perspective. AMA Conference.
English, A. C., Spears, N. (2002). The Gift of Anxiety: At the Social Root of the Uneasy Practice of Giving in America. Southwest Commission on Religious Studies.
Singh, S., Dalal, N., Spears, N. (2000). Antecedents of Preference for Web Pages. AMA Conference, American Marketing Association International Confe.
Spears, N. (2000). Integrating Future Gains and Losses: Consumer Vulnerability and Promotional Messages. Marketing and Public Policy Conference.
Spears, N. (2000). The Time Pressured Consumer and Deal Proneness: Theoretical Framework and Empirical Evidence. 35-40. AMA Conference.
Mowen, J. C., Christia, J., Spears, N. (1998). Consumer Innovativeness: A General Consumer Trait or a Product Category Specific Trait. AMA Conference.
Spears, N., Germain, R. (1997). Transference of Ideas Across Disciplines: The Case of Metaphor and Analogy,. 49-57. Historical Research in Marketing and Marketing Thought Conference, Conference on Historical Research in Marketing and.
Spears, N., Miller, S., Murphy, D. (1996). Determinants of Expansion in Mexico: An Empirical Investigation. Business and Latin American Studies Conference.
Spears, N., Germain, R. (1995). A Review of the Product Life Cycle and Diffusion of Innovation: Current and Historical Perspectives. 349-61.. Historical Research in Marketing and Marketing Thought Conference.
Dröge, C., Germain, R., Spears, N. (1995). Form Postponement as a Strategic Initiative Affecting Organizational Design. 263-69. AMA Conference.
Journal Article
Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58, .
Ketron, S. C., Spears, N. E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54, 102021. Pergamon.
Naletelich, K., Spears, N. (2020). Analogical Reasoning and Regulatory Focus: Using the Creative Process to Enhance Consumer-Brand Outcomes within a Co-Creation Context. European Journal of Marketing. 54(6), 1355-381.
Naletelich, K., Ketron, S. C., Spears, N. E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100, 61--72. Elsevier.
Jha, S., Sathyaprakash, M., Royne, M. B., Spears, N. (2019). Haptic Information Processing and Need for Touch in Product Evaluation. Journal of Consumer Marketing. (November), .
Ketron, S. C., Spears, N. E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51, 285--292. Pergamon.
Krishnankutty, R., Paswan, A., Spears, N. (2019). User Generated Content (UGC) Misclassification and its Effects. Journal of Consumer Marketing. (October), .
Yazdanparast, A., Spears, N. (2018). The New Me or the Me I am Proud of? An Examination of Cosmetic Surgery Motivations. European Journal of Marketing. 52(1/2), 279-301.
Yazdanparast, A., Naderi, I., Spears, N., Fabrize, B. (2018). Advertising and Pseudo-Culture: An Analysis of Changing Women’s Portrayal as Reflected in Magazine Advertisements. Journal of Macromarketing. March, 185-205.
Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
Ketron, S. C., Spears, N. E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33, 23--32. Pergamon.
Spears, N. E., Ketron, S. C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6), 527--537.
Spears, N., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour. 15(6), 527-537.
Ketron, S., Spears, N., Dai, B. (2016). Overcoming Information Overload in Retailing Environments: Imagination and Sales Promotion in a Wine Context. Journal of Retailing and Consumer Services. 33(3), 23-32.
Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23(4), 439-456.
Amos, C., Spears, N., Pentina, I. (2016). Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being. Journal of Consumer Affairs. 50(1), 224-259.
Spears, N., Amos, C., Yazdanparast, A. (2015). Seeking Consistency between Planning Orientation and Situational Purchase Mindset. Journal of Consumer Behaviour.
Spears, N., Yazdanparast, A. (2014). Revealing Obstacles to the Consumer Imagination. Journal of Consumer Psychology. 24(3), 363-372.
Spears, N., Amos, C. (2014). Twentieth Century Female Ad Images: Cultural Interconnections, Social Learning, and the Dialectical Logic of Advertising. Journal of Business Research. 67(4), 441-448.
Holmes, G., Spears, N., Blankson, C. (2013). An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination. Journal of Current Issues & Research in Advertising. 34(1), 1-15.
Spears, N., Royne, M. B., Van Steenburg, E. (2013). Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response. Journal of Promotion Management. 19(1), 1-15.
Yazdanparast, A., Spears, N. (2013). Can Consumers Forgo the Need to Touch Products? An Investigation of Non-Haptic Situational Factors in an Online Context. Psychology & Marketing. 30(1), 46-61.
Sun, Q., Spears, N. (2012). Frustration and Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Case of Hedonic vs. Utilitarian Products. Journal of Electronic Commerce Research. 13(2), 122-134.
Yazdanparast, A., Spears, N. (2012). Need for Touch and Information Processing Strategies: An Empirical Examination. Journal of Consumer Behaviour. 11(5), 415-421.
Blankson, C., Spears, N., Hinson, R. (2012). West African Immigrants' Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing. 24(3), 168-185.
Spears, N., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33(1), 1-16.
Spears, N. E., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33(1), 79-93.
Spears, N., Amos, C. (2012). Revisiting Western Time Orientations. Journal of Consumer Behaviour. 11(3), 189-197.
Sun, Q., Spears, N. (2011). Frustration Theory: Toward an Understanding of Keyword Search Effectiveness and Consumer Responses. Journal of Customer Behaviour. 10(Spring), 35-48.
Pentina, I., Spears, N. (2011). Reasons Behind Body Art Adoption: What Motivates Young Adults to Acquire Tattoos?. Journal of Customer Behaviour. 10(Spring), 73-94.
Van Steenburg, E., Spears, N. (2011). Toward an Understanding of Brand Loyalty in Tough Economic Times: The Role of Optimum Stimulation Levels. Journal of Brand Management. 18(8), 597-610.
Amos, C., Spears, N. (2010). Generating a Visceral Response: The Effects of Visceral Cues in Weight Loss Advertising. Journal of Advertising.
Spears, N., Mowen, J. C., Chakraborty, G. (2010). Timing Changes of Product Receipts and Payments: Implications for Retail Services, Sales Promotion, and Service Recovery. Psychology & Marketing.
Blankson, C., Cheng, M., Spears, N. (2007). Determinants of Banks Selection and Level of Country Economic Development. International Journal of Bank Marketing.
Spears, N., Germain, R. (2007). 1900-2000 in Review: The Shifting Role and Face of Animals in Advertising in the Twentieth Century. Journal of Advertising.
Spears, N., Germain, R. (2007). A Note on Green Sentiments and the Human-Animal Relationship in Print Advertising During the 20TH Century. Journal of Current Issues & Research in Advertising.
Paswan, A., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing.
Spears, N., Brown, T., Dacin, P. (2006). Assessing the Corporate Brand: The Unique Corporate Associations Valence (UCAV) Approach. Journal of Brand Management.
Spears, N. (2006). Just Moseying Around and Happening Upon It versus A Master Plan: Minimizing Regret in Impulse versus Planned Sales Promotion Purchases. Psychology & Marketing. 23(1), 57-73.
Spears, N., Paswan, A., Kahla, M. (2006). Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising. Journal of Current Issues & Research in Advertising.
Singh, S., Dalal, N., Spears, N. (2005). Understanding Web Home Page Perception. European Journal of Information Systems. 14, 288-302.
Spears, N., Singh, S. (2004). Measuring Attitude Toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising. 26(2), 53-66.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A. K., Spears, N., Hasty, R., Ganesh, G. (2004). Search Quality of banking Services: A Contingency Perspective. Journal of Services Marketing. 18(5), 324-339.
Stafford, M., Spears, N., Hsu, C. (2003). Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model,. Journal of Current Issues & Research in Advertising. 25(2), 13-20.
Spears, N. (2003). On the Use of Time Expressions in Promoting Product Benefits: The Metaphoric and the Literal. Journal of Advertising. 32(2), 33-44.
Dacin, P., Brown, T., Spears, N. (2002). Corporate Identity and Corporate Associations: A Framework for Future Research. Corporate Reputation Review. 5(2 and 3), 254-63.
Spears, N., Lin, X., Mowen, J. C. (2001). Time Orientation in the United States, China, and Mexico: Measurement and Insights for Promotional Strategy. Journal of International Consumer Marketing.
Spears, N. (2001). Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis. Journal of Advertising. 30(1), 67-76.
Germain, R., Spears, N. (1999). Quality Management and Its Relationship with Organizational Context and Design. International Journal of Quality & Reliability Management. 16(4), 371-91.
Mowen, J. C., Spears, N. (1999). Understanding Compulsive Buying Among College Students: A Hierarchical Approach. Journal of Consumer Psychology. 8(4), 407-30.
Spears, N., Mowen, J. C., Chakraborty, G. (1996). Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development. Journal of Business Research. 37(2), 87-95.
Germain, R., Cornelia, C. D., Spears, N. (1996). The Implications of Just-in-Time for Logistics Organization Management and Performance. Journal of Business Logistics. 17(2), 19-34.
Poster
Ketron, S., Spears, N. (2020). THE EFFECT OF VISUAL TEMPERATURE CUES ON WILLINGNESS TO PAY AND THE MODERATING ROLE OF NEED FOR TOUCH.
VanSteenburg, E., Spears, N., Fabrize, B. (2020). Frustration on Service Recovery Expectations.
Awarded Grants
Contracts, Grants and Sponsored Research
Grant - Research
Spears, N. (Principal), "Measuring Cognitions and Emotions," Sponsored by Department of Marketing & Logistics, Funded. (2012 – 2012).
Spears, N. (Principal), "Understanding the Affective Mindset," Sponsored by Department of Marketing & Logistics, Funded. (2011 – 2011).
Spears, N., "Advertising Through the Century," Sponsored by Department of Marketing & Logistics, Funded. (2009 – 2009).
Spears, N., "Female Ad Images in the 20th Century," Sponsored by Department of Marketing & Logistics, Funded. (2008 – 2008).
Spears, N., "Learning Enhancement Grant," Sponsored by UNT, Funded. (2006 – 2006).
Spears, N., "Small Research Grant," Sponsored by UNT Provost and Department of Marketing & Logistics, Funded. (2006 – 2006).
Spears, N., "Research Initiation Grant," Sponsored by UNT, Funded. (2001 – 2001).
Spears, N., "Summer Faculty Research Grant," Sponsored by UNT, Funded. (2001 – 2001).
Spears, N., "Faculty Research Grant," Sponsored by Stephen F. Austin State University, Funded. (2000 – 2000).
Spears, N., "Paul D. & Lois Phillips Doctoral Dissertation Fellowship," Sponsored by Paul D. & Lois Phillips, Funded. (1997 – 1997).
Spears, N., "OSU Foundation Graduate Fellowship," Sponsored by Oklahoma State University, Funded. (1994 – 1994).
| Overall Summative Rating |
Challenge and Engagement Index |
Response Rate |
|---|---|---|
out of 5 |
out of 7 |
% of students responded |
- Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
- Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was