Faculty Profile

Sanjukta Pookulangara

Title
Chair
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of Missouri, 2008. 
Major: Human Environmental Sciences - Textile and Apparel Management
Dissertation Title: Explaining Consumer's Channel Switching Behavior using the Theory of Planned Behavior
MS, University of North Texas, 2003. 
Major: Industrial Technology-Merchandising/Fabric Analytics
Dissertation Title: Vitality of Multi-Channel Retailing: Function of Retail Synergy and Consumers' Perceived Benefits and Costs
MM, Narsee Monjee Institute of Management Sciences, Maharashtra, India, 1999. 
Major: Marketing
BS, Sri Venkateswara College, New Delhi, India, 1991. 
Major: Chemistry





          

        
                

          
Current Scheduled Teaching*


          
MDSE 4004.888, Global Discovery : Europe, Summer 2024 
CMHT 5000.888, Global Discovery in Merchandising and Hospitality Management, Summer 2024 
DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MDSE 5900.003, Special Problems in Merchandising, Fall 2023 
                    

                    MDSE 4004.888, Global Discovery : Europe, Summer 10W 2023 Syllabus SPOT
                    

                    CMHT 5000.888, Global Discovery in Merchandising and Hospitality Management, Summer 10W 2023 Syllabus SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2023 Syllabus SPOT
                    

                    DRTL 3090.002, Consumer Engagement in Digital Channels, Spring 2023 Syllabus SPOT
                    

                    MDSE 5920.012, Problem in Lieu of Thesis, Fall 2022 
                    

                    MDSE 4004.888, Global Discovery : Europe, Summer 8W1 2022 Syllabus SPOT
                    

                    CMHT 5000.001, Global Discovery in Merchandising and Hospitality Management, Summer 3W1 2022 
                    

                    CMHT 5000.888, Global Discovery in Merchandising and Hospitality Management, Summer 8W1 2022  SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2022 Syllabus SPOT
                    

                    DRTL 3090.002, Consumer Engagement in Digital Channels, Spring 2022 Syllabus SPOT
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2022 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2021 Syllabus SPOT
                    

                    MDSE 5790.003, Field Experience in Merchandising, Fall 2021 
                    

                    MDSE 5950.008, Master's Thesis, Fall 2021 
                    

                    MDSE 5920.008, Problem in Lieu of Thesis, Fall 2021 
                    

                    MDSE 5900.003, Special Problems in Merchandising, Fall 2021 
                    

                    CMHT 3950.002, Creating Consumer Experiences, Summer 5W2 2021 
                    

                    CMHT 3950.002, Creating Consumer Experiences, Summer 5W1 2021 Syllabus SPOT
                    

                    MDSE 5790.003, Field Experience in Merchandising, Summer 10W 2021 
                    

                    MDSE 5920.012, Problem in Lieu of Thesis, Summer 10W 2021 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2021 Syllabus SPOT
                    

                    MDSE 5790.003, Field Experience in Merchandising, Spring 2021 
                    

                    MDSE 5950.007, Master's Thesis, Spring 2021 
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2021  SPOT
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2021 
                    

                    MDSE 5900.002, Special Problems in Merchandising, Spring 2021 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2020 Syllabus SPOT
                    

                    MDSE 5770.001, Digital Channel Strategies, Fall 2020  SPOT
                    

                    MDSE 5790.002, Field Experience in Merchandising, Fall 2020 
                    

                    MDSE 5950.008, Master's Thesis, Fall 2020 
                    

                    MDSE 4660.002, Advanced Application, Summer 5W2 2020 Syllabus SPOT
                    

                    CMHT 5550.002, Promotional Strategies, Summer 5W1 2020  SPOT
                    

                    CMHT 5550.004, Promotional Strategies, Summer 5W1 2020  SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2020 Syllabus
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2020 Syllabus
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2020 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2019 Syllabus SPOT
                    

                    MDSE 5770.001, Digital Channel Strategies, Fall 2019  SPOT
                    

                    MDSE 5900.003, Special Problems in Merchandising, Fall 2019 
                    

                    MDSE 4660.601, Advanced Application, Summer 8W1 2019 Syllabus
                    

                    MDSE 5660.601, Advanced Merchandising Applications, Summer 8W1 2019 
                    

                    CMHT 5440.002, Consumer Theory, Summer 5W1 2019  SPOT
                    

                    MDSE 4910.601, Special Problems, Summer 8W1 2019 Syllabus
                    

                    MDSE 5910.601, Special Problems in Merchandising, Summer 8W1 2019 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2019 Syllabus SPOT
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2019  SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2018 Syllabus SPOT
                    

                    MDSE 5770.001, Digital Channel Strategies, Fall 2018  SPOT
                    

                    MDSE 5920.008, Problem in Lieu of Thesis, Fall 2018  SPOT
                    

                    MDSE 4660.001, Advanced Application, Summer 8W1 2018 Syllabus SPOT
                    

                    MDSE 5660.001, Advanced Merchandising Applications, Summer 8W1 2018  SPOT
                    

                    CMHT 5440.002, Consumer Theory, Summer 5W1 2018  SPOT
                    

                    MDSE 4910.002, Special Problems, Summer 8W1 2018 Syllabus SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2018 Syllabus SPOT
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2018  SPOT
                    

                    MDSE 5500.004, Merchandising Strategies, Spring 2018  SPOT
                    

                    MDSE 5500.601, Merchandising Strategies, Spring 2018  SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2017 Syllabus SPOT
                    

                    MDSE 4010.002, Global Sourcing, Fall 2017 Syllabus SPOT
                    

                    MDSE 5950.008, Master's Thesis, Fall 2017 
                    

                    MDSE 4660.002, Advanced Application, Summer 8W1 2017 Syllabus SPOT
                    

                    MDSE 5950.007, Master's Thesis, Summer 10W 2017 
                    

                    CMHT 5550.002, Promotional Strategies, Summer 5W2 2017  SPOT
                    

                    MDSE 4910.002, Special Problems, Summer 8W1 2017 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2016 Syllabus SPOT
                    

                    DRTL 3090.002, Consumer Engagement in Digital Channels, Fall 2016 Syllabus SPOT
                    

                    MDSE 5920.008, Problem in Lieu of Thesis, Fall 2016 
                    

                    DRTL 4090.001, Virtual Merchandising, Fall 2016 Syllabus SPOT
                    

                    MDSE 5090.001, Virtual Merchandising, Fall 2016  SPOT
                    

                    MDSE 4660.002, Advanced Merchandising Applications, Summer 8W1 2016 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W2 2016 Syllabus SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2016 Syllabus SPOT
                    

                    DRTL 3090.002, Consumer Engagement in Digital Channels, Spring 2016 Syllabus SPOT
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2016  SPOT
                    

                    MDSE 5500.004, Merchandising Strategies, Spring 2016  SPOT
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2016 
                    

                    DRTL 4910.501, Special Problems, Spring 2016 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2015 Syllabus SPOT
                    

                    DRTL 3190.001, Digital Retailing Strategies, Fall 2015 Syllabus SPOT
                    

                    MDSE 4660.003, Advanced Merchandising Applications, Summer 8W1 2015 Syllabus SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2015 Syllabus SPOT
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2015 Syllabus
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2015 
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2015 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2014 Syllabus
                    

                    DRTL 3190.001, Digital Retailing Strategies, Fall 2014 Syllabus
                    

                    MDSE 5790.002, Field Experience in Merchandising, Fall 2014 
                    

                    MDSE 5920.008, Problem in Lieu of Thesis, Fall 2014 
                    

                    MDSE 2040.001, Visual Merchandising, Fall 2014 Syllabus
                    

                    MDSE 2040.301, Visual Merchandising, Fall 2014 
                    

                    MDSE 4660.003, Advanced Merchandising Applications, Summer 8W1 2014 Syllabus
                    

                    MDSE 5660.003, Advanced Merchandising Applications, Summer 8W1 2014 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2014 Syllabus
                    

                    CMHT 4000.001, Global Discovery in Merchandising and Hospitality Management, Summer 5W1 2014 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2014 Syllabus
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2014 
                    

                    MDSE 5500.004, Merchandising Strategies, Spring 2014 
                    

                    MDSE 5920.002, Problem in Lieu of Thesis, Spring 2014 
                    

                    DRTL 4660.001, Advanced Merchandising Applications, Fall 2013 Syllabus
                    

                    MDSE 4660.001, Advanced Merchandising Applications, Fall 2013 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2013 Syllabus
                    

                    MDSE 5950.008, Master's Thesis, Fall 2013 
                    

                    MDSE 5920.008, Problem in Lieu of Thesis, Fall 2013 
                    

                    MDSE 4040.001, Visual Merchandising, Fall 2013 Syllabus
                    

                    MDSE 4040.301, Visual Merchandising, Fall 2013 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2013 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2013 Syllabus
                    

                    SMHM 5950.005, Master's Thesis, Spring 2013 
                    

                    MDSE 5500.002, Merchandising Strategies, Spring 2013 
                    

                    MDSE 5500.004, Merchandising Strategies, Spring 2013 
                    

                    SMHM 5920.002, Problem in Lieu of Thesis, Spring 2013 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Fall 2012 Syllabus
                    

                    SMHM 5950.007, Master's Thesis, Fall 2012 
                    

                    SMHM 5920.008, Problem in Lieu of Thesis, Fall 2012 
                    

                    MDSE 4040.001, Visual Merchandising, Fall 2012 Syllabus
                    

                    MDSE 4040.301, Visual Merchandising, Fall 2012 
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Summer 5W1 2012 Syllabus
                    

                    DRTL 3090.001, Consumer Engagement in Digital Channels, Spring 2012 Syllabus
                    

                    SMHM 5500.002, Merchandising Strategies, Spring 2012 
                    

                    SMHM 5500.004, Merchandising Strategies, Spring 2012 
                    

                    SMHM 5920.002, Problem in Lieu of Thesis, Spring 2012 
                    

                    MDSE 4040.001, Visual Merchandising, Spring 2012 Syllabus
                    

                    MDSE 4040.301, Visual Merchandising, Spring 2012 
                    

                    MDSE 4660.001, Advanced Merchandising Applications, Fall 2011 Syllabus
                    

                    MDSE 4040.001, Visual Merchandising, Fall 2011 Syllabus
                    

                    MDSE 4040.301, Visual Merchandising, Fall 2011 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2011 Syllabus
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Spring 2011 Syllabus
                    

                    SMHM 3090.001, Consumer Engagement in Digital Channels, Spring 2011 Syllabus
                    

                    SMHM 5790.002, Field Experiences in Various Areas of Concentration, Spring 2011 
                    

                    SMHM 5950.005, Master's Thesis, Spring 2011 
                    

                    SMHM 5920.002, Problem in Lieu of Thesis, Spring 2011 
                    

                    SMHM 4040.002, Visual Merchandising, Spring 2011 Syllabus
                    

                    SMHM 4040.301, Visual Merchandising, Spring 2011 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Fall 2010 Syllabus
                    

                    SMHM 5950.003, Master's Thesis, Fall 2010 
                    

                    SMHM 4040.001, Visual Merchandising, Fall 2010 Syllabus
                    

                    SMHM 4040.301, Visual Merchandising, Fall 2010 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2010 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Spring 2010 
                    

                    SMHM 4980.003, Experimental Course, Spring 2010 
                    

                    SMHM 4040.002, Visual Merchandising, Spring 2010 
                    

                    SMHM 4040.301, Visual Merchandising, Spring 2010 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Fall 2009 
                    

                    SMHM 5660.001, Advanced Merchandising Applications, Fall 2009 
                    

                    SMHM 4040.001, Visual Merchandising, Fall 2009 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Summer 5W2 2009 
                    

                    SMHM 4040.001, Visual Merchandising, Summer 5W1 2009 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Spring 2009 
                    

                    SMHM 5660.001, Advanced Merchandising Applications, Spring 2009 
                    

                    SMHM 5500.002, Merchandising Strategies, Spring 2009 
                    

                    SMHM 5500.004, Merchandising Strategies, Spring 2009 
                    

                    SMHM 4040.001, Visual Merchandising, Spring 2009 
                    

                    SMHM 4660.001, Advanced Merchandising Applications, Fall 2008 
                    

                    SMHM 5660.001, Advanced Merchandising Applications, Fall 2008 
                    

                    SMHM 4040.001, Visual Merchandising, Fall 2008 

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Abstracts and Proceedings
Slaton, K. S., Pookulangara, S. A. (2023). Exploring Consumer Use of Digital Product Passports for Secondary Luxury Consumption. 
Slaton, K. S., Pookulangara, S. A. (2023). Utilizing ChatGPT in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention. 
Lee, H., Kim, H., Pookulangara, S. A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA). 
Slaton, K. S., Pookulangara, S.  (2022). Luxury fashion NFTs: Exploring consumer motivations and behaviors. 2022, . International Textile and Apparel Association, Inc. 
Slaton, K. S., Pookulangara, S.  (2021). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework for collaborative consumption. 2021, . the International Textile and Apparel Association, Inc.. 
Crutsinger, C. A., Pookulangara, S. A., Zorola, M. S., Burton, M.  (2020). Mentor Up: Preparing for the 21st Century Classroom. 77, . International Textiles and Apparel Associaiton Conference Proceedings. 
Slaton, K. S., Pookulangara, S.  (2020). Stompin’ in my Air Force Ones: An investigation into the sneaker resale market. 2020, . International Textile and Apparel Association, Inc.. 
Scro, P., Kinley, T. R., Brandon, B. L., Pookulangara, S. A. (2018). Slogan Word Count and Cosmetics Purchase Behavior. 2018, . International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
•	Pookulangara, S., Yang, K., Kim, Y.  (2015). Creative consumption at the intersection of digital technology and the consumer experience.. 
Knight, D. K., Cours Anderson, K., Pookulangara, S., Josiam, B.  (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS. 
Knight, D. K., Pookulangara, S., Josiam, B., Cours Anderson, K.  (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA. 
Knight, D. K., Pookulangara, S.  (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference. 
Knight, D. K., Pookulangara, S.  (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS. 
Book Chapter
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections..  New York, NY: Taylor & Francis Group. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives..  New York, New York: Taylor & Francis. 
Pookulangara, S. A. (2016). Cybersecurity: What matters to consumers – an exploratory study?. IGI Global. 
Pookulangara, S. A. (2012). Culture and social media: Changing service expectation. In Services Management: the new paradigm in retailing, Springer, 185-206.. 
Conference Proceeding
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., K. D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations.  Seoul: Global Alliance of Marketing and Management Associations. 
Yang, K., Kim, J., Yang, Y., Pookulangara, S. A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA). 
Yang, K., Kim, J., Pookulangara, S. A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies. 
Crutsinger, C. A., Jeon, S., Dotter, V., Umberson, K., Pookulangara, S. A. (2008). Analyzing cultural patterns through dress: An international student perspective.  Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections. 
Crutsinger, C. A., Pookulangara, S. A., Hawley, J., Noram, P., Kim, Y. K., Shepard, A.  (2007). Graduate programs: From backpack to briefcase.  Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections. 
Journal Article
Slaton, K. S., Pookulangara, S. A. (2023). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework. Journal of Fashion Marketing and Management. ahead-of-print(ahead-of-print), . Emerald. https://doi.org/10.1108/JFMM-03-2023-0058
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., Dutta, K.  (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14(4), 390-403. Taylor & Francis Online. 
Pookulangara, S., Wen, H., Josiam, B. M. (2023). Consumer Attitudes toward Ordering from Cloud Kitchens: A Gender and Marital Status Perspective. International Journal of Contemporary Hospitality Management. 
Slaton, K. S., Pookulangara, S. A. (2022). Collaborative consumption: An investigation into the secondary sneaker market. International Journal of Consumer Studies. 46(3), 763-780. 
Muralidharan, S., Pookulangara, S. A. (2022). Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19. International Journal of Advertising. 
Slaton, K. S., Pookulangara, S.  (2022). The secondary luxury consumer: An investigation into online consumption. Sustainability. 14(2022), . 
Pookulangara, S. A., Parr, J., Kinley, T. R., Josiam, B. M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education. 14(3), 348-357. 
Shephard, A., Pookulangara, S. A. Teaching slow fashion: An inquiry-based pedagogical approach.. International Journal of Fashion Design, Technology and Education. 
Wen, H., Pookulangara, S. A., Josiam, B. M. (2021). A Comprehensive Examination of Consumers' Intentions to Use Food Delivery Apps. British Food Journal. 124(5), 1737-1754. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31(2), 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
Mckneely, B., Kim, J., Leung, X., Pookulangara, S. A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14(4), 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
Pookulangara, S. A., Shephard, A.  (2019). Student use of university digital collections: The role of technology and educators.. 
Muralidharan, S., La Ferle, C., Pookulangara, S. A. (2018). Can divine intervention aid in domestic violence prevention? An analysis of bystanders’ advertising attitudes and reporting intentions in India. Journal of Promotion Management. 24(1), 1-24. APA. 
Fiore, A. M., Hurst, J. L., Niehm, L. S., Chung, T., Karpova, E., Sadachar, A., Pookulangara, S. A., Testa, D. S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses.. 18(3), 11-25. 
Muralidharan, S., La Ferle, C., Pookulangara, S. A. (2018). Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions. International Journal of Advertising. 37(4), 609-632. APA. 
Strubel, J., Petrie, T. A., Pookulangara, S. A. (2018). “Like” me: Shopping, self-display, body image, and social networking sites. Psychology of Popular Media Culture. 7(3), 328-344.  Washington, DC: American Psychological Association. https://www.apa.org/pubs/journals/ppm/?tab=1
Shephard, A. J., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Impact of fashion orientation on hispanic and non-hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. 38(1), 75–93. SAGE Publications Sage CA: Los Angeles, CA. 
Shephard, A., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management. 20(1), 4–18. Emerald Group Publishing Limited. 
Josiam, B. M., Spears, D. L., Pookulangara, S. A., Dutta, K., Kinley, T. R., Duncan, J. L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21(3), 251–261. Sage Publications Sage UK: London, England. 
Pookulangara, S. A., Kim, J., Josiam, B. M., Thombre, A.  (2014). Intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing. 5(4), 269-282. Informa UK Limited. http://dx.doi.org/10.1080/20932685.2014.927659
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31(4), . Florida International University. 
Pookulangara, S. A., Kinley, T. R., Josiam, B. M., Spears, D. L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2(1), 50–63. 
Pookulangara, S. A. (2013). India consumer's mall patronage intention: Impact of Shopping Motivations, subjective norms, materialism, and self-efficacy.  Special Issue: Journal of Global Fashion Marketing.. 
Strubel, J., Pookulangara, S. A., Murray, A.  (2013). Musical Identity Online: A "Netnographic" Perspective of Fandom.. International Journal of Costume and Fashion. 13(2), 15-29.. 
Pookulangara, S. A. (2013). Slow Fashion Movement: Will it impact the retail industry - an exploratory study.  Journal of Retailing and Consumer Services. Journal of Retailing and Consumer Services, 20(2), 200 - 206.. 
Pookulangara, S. A., Shephard, A.  (2013). Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services. APA. 
Pookulangara, S. A. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach.. 
Spears, D. L., Josiam, B. M., Kinley, T. R., Pookulangara, S. A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30(1), 54–75. 
Pookulangara, S. A. (2011). Consumers Use of Consumer-Generated-Media while Shopping: A Conceptual Outlook Using TAM3 and Hofstede's Cultural Dimensions. International Journal of Electronic Commerce Studies, 2 (1), 57-66.. 
Pookulangara, S. A. (2011). Cultural Influence On Consumers' Usage Of Social Networks And It's Impact On Online Purchase Intentions. The Journal of Retailing and Services Sciences, 18 (4), 348-354.. 
Pookulangara, S. A. (2011). Explaining Consumers' Channel-Switching Behavior Using The Theory Of Planned Behavior. International Journal of Retail & Distribution Management, 39 (3), 183-202.. 
Pookulangara, S. A. (2011). Explaining Multi-channel Consumer's Channel Migration Intention Using Theory of Reasoned Action. International Journal of Retail & Distribution Management, 39 (3), 183-202. 
Pookulangara, S. A. (2011). University Community's Perception of Sweatshops: A Mixed Method Data Collection. International Journal of Consumer Studies, 35 (4), 476 - 483.. 
Pookulangara, S. A. (2010). Examining consumers' channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116.. 
Pookulangara, S. A. (2005). Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products. 
Crutsinger, C. A., Pookulangara, S. A., Tran, G., Duncan, K.  (2004). Collaborative service learning: A winning proposition for industry and education. Journal of Family & Consumer Sciences. 96(3), 46-52. 
Kim, Y., Pookulangara, S. A., Crutsinger, C. A. (2002). Vitality of multi-channel retailing: Function of retail synergy and consumers' perceived benefits and costs. Journal of Shopping Center Research. 9(2), 7-29. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Fellowship   
Pookulangara, S. A. (Other), "Summer Instructional Fellowships 2009," Sponsored by Center for Learning Enhancement, Assessment, and Redesign (C.L.E.A.R.), UNT, Other, $5000.00 Funded. (2009 – 2009).
Grant - Research   
Slaton, K. S. (Principal), Pookulangara, S. A. (Co-Principal), Ratnam, M. (Supporting), "Utilizing Generative AI in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention," Sponsored by College of Merchandising, Hosptiality, and Tourism, University of North Texas, $2500 Funded. (October 2023 – October 2024).
Pookulangara, S. A. (Principal), J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," Sponsored by National Retail Foundation, National, $10500 Funded. (December 10, 2023).
Pookulangara, S. A. (Principal), Kim, J., Yang, K., "Cybersecurity And Its Influence On Consumers Online Purchase Intention: An Exploratory Study," Sponsored by Research Enabling Grant (REG), Other, $5000 Funded. (2013 – 2013).
Yang, K., Pookulangara, S. A. (Co-Principal), Kim, J., "Digital Platforms Promoting Locavore Movement," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2012 – 2012).
Forney, J. A., Knight, D. K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Moen, W. E., Hartman, C. N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," Sponsored by Cluster Initiative, Other,  Funded. (2011 – 2011).
Kinley, T. R., Burnsed,, Jeon,, Kim, J., Kim, H., Knight, D. K., Pookulangara, S. A., Wilson,, Yang, K., Zorola, M. S., "Building the Global Experience:  From Supply Chain to Blogsphere," Sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (2009 – 2009).
Wilson, D. A., Pookulangara, S. A. (Co-Principal), "Campus Grant - Case Study," Sponsored by Target, Other, $4000 Funded. (2009 – 2009).
Pookulangara, S. A. (Other), Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2009 – 2009).
Pookulangara, S. A., Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (2009 – 2009).
Pookulangara, S. A., "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," Sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000.00 Funded. (2009 – 2009).
Kim, J., Pookulangara, S. A. (Other), "Does Social Capital Matter?: Influence of Consumers' Perceived Social Capital on Retailer's Institutional Action," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $4695 Funded. (2008 – 2008).
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 – 2008).
Pookulangara, S. A., Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820.00 Funded. (2008 – 2008).
Pookulangara, S. A. (Other), Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820 Funded. (2008 – 2008).
Pookulangara, S. A. (Other), Creasey, S., "Multi-channel Shopping: Patronage Intention of the Rural Consumers and Implications for Rural Retailers," Sponsored by Office of Sponsored Projects, Western Illinois University, Other, $3428 Funded. (2004 – 2004).
Kim, Y., Pookulangara, S. A. (Other), "Multi-channel Retailing Study," Sponsored by International Council of Shopping Centers Educational Foundation, Other, $15000 Funded. (2002 – 2002).
Pookulangara, S. A. (Other), Kim, Y., "Multi-channel Retailing Study," Sponsored by UNT Research Opportunity Grant (ROP), University of North Texas, $4500 Funded. (2002 – 2002).
Grant - Service   
Moore, A. R., Salimath, M. S., Wang, S., Pookulangara, S. A. (Co-Principal), Wang, Z., "Interdisciplinary Mentoring of Foreign-born Female Academics at University of North Texas," Sponsored by Mentoring Grant, UNT, University of North Texas, $4000 Funded. (2013 – 2013).
Grant - Teaching   
Pookulangara, S. A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," Sponsored by NRF Foundation, National, $10500 Funded. (January 2024).
P. (Principal), Hawley, (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S. A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L. A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," Sponsored by Department of Education, Federal, $180371 Funded. (2020 – 2023).
Pookulangara, S. A. (Principal), Yang, K. (Co-Principal), "Industry Training for Digital Retailing Program," Sponsored by University of North Texas, University of North Texas, $5000.00 Funded. (August 2018 – July 2019).
Pookulangara, S. A., "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," Sponsored by Iowa State University, International, $44607.00 Funded. (January 2016 – February 2019).
Yang, K., Pookulangara, S. A., "Pioneering Digital Retailing Program," Sponsored by Mentoring Grant, UNT, University of North Texas, $4970.00 Funded. (2016 – 2017).
Pookulangara, S. A. (Principal), "Summer Instructional Fellowships 2013," Sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2013 – 2013).
Pookulangara, S. A. (Other), "Summer Instructional Fellowships," Sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (2012 – 2012).
Pookulangara, S. A. (Other), "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," Sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000 Funded. (2008 – 2008).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

		CLOSE