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Dr. Adam Koenig

Lecturer

University of North Texas

Department of Marketing

Email: Adam.Koenig@unt.edu

Education

  • EdD, Creighton University, 2020
    Major: Interdisciplinary Leadership
    Specialization: Organizational Leadership
  • MBA, University of Utah, 2003
    Major: Business Administration

Professional Positions

    Academic - Post-Secondary

  • Lecturer, University of North Texas. University of North Texas. (2023 - Present).
  • Adjunct Professor, University of North Texas. University of North Texas. (2020 - Present).
  • Online Instructor of Marketing, Brigham Young University Idaho. Brigham Young University Idaho. (2009 - Present).

    • Professional

  • Owner, Milepost 12 Consulting. Milepost 12 Consulting. (2011 - Present).

Professional Memberships

  • Academy of Marketing Science. (November 2023 - Present).
  • American Marketing Association. (January 2011 - Present).
  • Qualitative Research Consultant Association. (January 2011 - Present).

Teaching

Teaching Experience

    University of North Texas

  • LSCM 3960 - Logistics and Supply Chain Management, 1 course.
  • MKTG 3010 - Foundations of Selling and Communication, 4 courses.
  • MKTG 3651 - Foundations of Marketing Practice for Non Business Majors, 14 courses.
  • MKTG 4120 - Consumer Behavior, 8 courses.
  • MKTG 4570 - Professional Selling Analytics, 4 courses.
  • MKTG 4670 - Advanced Professional Selling, 4 courses.

Teaching at Other Institutions

  • Brigham Young University-Idaho (online), Marketing Principles, Fall 2024.

Awards and Honors

  • Nominated for Bob Rogers - Insights Educator, University of Texas Arlington - MSMR program. (March 15, 2024).

Research

Published Intellectual Contributions

    Book

  • Koenig, A. (2024). Essentials of Marketing Principles.

Presentations Given

    Poster

  • Koenig, A. (Author & Presenter), University of North Texas Research Day, The autoethnography of leadership, University of North Texas, Denton, TX, United States of America. (2024 - 2024).

    • Professional Meeting Contribution

  • Koenig, S. (Author & Presenter), Qualitative Research Consultants Association, Autoethnography for consumer understanding, QQRCA, Austin, TX, United States of America. (2021).

Service

University Service

  • Committee Member, Master of Market Research Advisory Board. (January 1, 2025 - Present).
  • University Senate Service, Facukty Senate. (January 14, 2024 - Present).
  • Committee Member, Advisory Board. (September 2021 - Present).
  • Committee Member, Curriculum. (January 2021 - Present).

Public Service

  • Officer, Secretary, Weathered Pages. Mansfield, Texas. (September 1, 2024 - Present).
  • Other (Sunday School teacher), LDS Church. Arlington, TX. (August 1, 2023 - Present).
  • Other (High Council Leadership Board), LDS Church. Arlington, Texas. (June 1, 2019 - July 10, 2023).

Consulting

  • Academic, Brigham Young University- Idaho, Online, United States of America. (December 20, 2024).
  • Government, Dallas Love Field, Dallas Texas, United States of America. (January 1, 2023).
  • Government, City of Phoenix: Phoenix Sky Harbor International Airport, Phoenix, AZ, United States of America. (January 1, 2018).
  • Government, Dallas Fort Worth International Airport, Dallas Ft. Worth, United States of America. (July 1, 2022 - December 31, 2023).
  • For Profit Organization, Aramco Oil, United States of America. (June 2023 - September 2023).
  • Government, United States Consumer Product Safety Commission, United States of America. (May 2022 - September 2023).
  • For Profit Organization, My Tutoring Partners, Sacramento, CA, United States of America. (October 1, 2020 - December 31, 2022).