Dr. Audhesh K. Paswan
University of North Texas
Marketing
(940) 565-3121
Email:

Education

PhD, University of Mississippi, 1992.
Major: Marketing
Dissertation Title: Exploring the causal linkages among channel environment, organizational strategy and structure
PGDM, Indian Institute of Management,, 1980.
Major: Business Mgmt
BTech, Indian Institute of Technology, 1978.
Major: Aeronautics
BS, Tinsukia College, 1973.
Major: Phy, Chem, Maths

Professional Positions

Academic - Post-Secondary
Associate Dean for Academic Affairs, University of North Texas. (2015 – Present).
Professor, University of North Texas. (August 2010 – Present).
Visiting Faculty, VJIM. (20152015).
Visiting Faculty, S P Jain Institute of Management. (20072015).
Visiting Faculty, N L Dalmia Institute of Management. (20142014).
Associate Professor, University of North Texas. (August 2003August 2010).
Visiting Faculty, S P Jain Institute of Management. (20092009).
Visiting Faculty, University of Rennes. (June 2009July 2009).
Assistant Professor, University of North Texas. (19992003).
Associate Professor, The University of South Dakota. (19981999).
Visiting faculty, University of Canterbury. (May 1999August 1999).
Assistant Professor, The University of South Dakota. (19921998).
Visiting Faculty, Institute of Fin. and International Mgmt. (May 1997August 1997).
Research Asst. & Instructor, University of Mississippi,. (19891992).
Visiting Asst. Prof, University of Mississippi. (May 1992August 1992).
Professional
Account Director-Plng/Dev, Clarion Advertising Svc.(McCann and later DMB&B). (June 1987August 1988).
Product Manager (CPD), Jagdale & Sons. (January 1986May 1987).
Sr. Account Manager, Hindustan Thompson Ass. (JWT. (August 1982December 1985).
Business Manager, KENOTE Magazine. (December 1981July 1982).
Account Executive, Grant, Kenyon & Eckhardt,. (September 1981November 1981).
Advertising Executive, Indian Express. (May 1980August 1981).

Professional Memberships

Mu Kappa Tau Honor Society. (Present).

Pi Sigma Epsilon Honor Society. (Present).

Southern Marketing Association. (Present).

Southwestern Marketing Association. (Present).

Academy of Marketing Science. (19922013).

American Marketing Association. (19922013).

American Taekwondo Association. (19922013).

International Society of Franchising. (19922013).

Development Activities Attended

Conference Attendance, ?. (2006).

Seminar, Austin, Texas. (2001).

Conference Attendance, ?. (1998).

Conference Attendance, Antwerp, Belgium. (1996).

Seminar, Memphis,, Tennessee. (1995).

Awards and Honors

Sport. (1998).

University of Mississippi,. (1992).

Southern Marketing Association's Doctoral Consortium Fellow. (1991).

University of Mississippi,. (1991).

University of Southern California.. (1991).

University of Mississippi,. (1990).

University of Mississippi,. (1989).

University of Mississippi,. (1988).

Indian Institute of Technology and Indian Institute of Management. (1980).

Indian Institute of Technology and Indian Institute of Management. (1979).

Indian Institute of Technology and Indian Institute of Management. (1978).

Indian Institute of Technology and Indian Institute of Management. (1977).

Indian Institute of Technology and Indian Institute of Management. (1976).

Indian Institute of Technology and Indian Institute of Management. (1975).

Indian Institute of Technology and Indian Institute of Management. (1974).

Indian Institute of Technology and Indian Institute of Management. (1973).

Teaching

Teaching Experience

University of North Texas
BUSI 6280, Applications in Causal and Covariance Structure Modeling, 16 courses.
MGMT 5900, Special Problems, 6 courses.
MKTG 3710, Marketing Research and Analytics, 27 courses.
MKTG 3996, Honors College Mentored Research Experience, 1 course.
MKTG 4320, New Product Development, 2 courses.
MKTG 4330, Product Planning and Brand Management, 2 courses.
MKTG 4630, Electronic Retailing and Promotion Strategies, 2 courses.
MKTG 4750, Services Marketing, 1 course.
MKTG 4810, Special Topics in Marketing or Logistics, 1 course.
MKTG 4900, Special Problems, 1 course.
MKTG 4951, Honors College Capstone Thesis, 2 courses.
MKTG 5250, Advanced Marketing Research and Analytics, 15 courses.
MKTG 5800, Internship in Marketing, 1 course.
MKTG 5900, Directed Study, 1 course.
MKTG 5910, Independent Study, 1 course.
MKTG 6040, Supply Chain Strategy, 3 courses.
MKTG 6900, Special Problems, 28 courses.
MKTG 6910, Special Problems, 35 courses.
MKTG 6940, Individual Research, 29 courses.
MKTG 6950, Doctoral Dissertation, 37 courses.

Directed Student Learning

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20152017).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20142016).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20132015).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20132015).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20122014).

Dissertation Committee Member, Information Technology and Decision Sciences. (20122013).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20112013).

Dissertation Committee Member, Information Technology and Decision Sciences. (2012).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20102012).

Dissertation Committee Member, Information Technology and Decision Sciences. (2010).

Dissertation Committee Member, Information Technology and Decision Sciences. (2010).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20092010).

Dissertation Committee Member, Information Technology and Decision Sciences. (2009).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20082009).

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (20082009).

Dissertation Committee Member, Lifelong Learning and Professional Development. (2007).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20062007).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20062007).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (20062007).

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2006).

Awards and Honors

S P Jain, Dubai. (2009).

S P Jain, Singapore. (2009).

University of Rennes, Rennes, France. (2009).

SPJain, Dubai. (2007).

Research

Published Intellectual Contributions

Book Chapter
Sun, Q., Paswan, A. K. (2017). Country Branding through Olympic Games. 223-242. Palgrave, Macmillan.
Paswan, A. K., Pineda, M. S., Ramirez, F. C. (2017). Entrepreneur-Franchisor in an Emerging Economy. Edward Elgar Publishing Ltd..
Paswan, A., Jeon, S., Iyer, P., Suryandari, R. T. (2016). Franchise brand management from a knowledge perspective. In Companion to Brand Management. 552-566. London: Routledge.
Zolfagharian, M., Paswan, A. (2015). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. In Adoption of Innovation. Innovation Marketing – Balancing Internal and External Stakeholders Interest for the Management of Innovation. 57-73. Springer International Publishing:.
Young, J. A., Paswan, A. K., Justis, R., Judd, R. (2001). Co-Branding in Franchising. Franchising. Houston, TX: Dame Publishing.
Paswan, A., Young, J. A., Kantamneni, P. S. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Franchising in Emerging markets. 173-186. Commerce Clearing House.
Paswan, A., Dant, R. P., Young, J. A. (2001). The Evolution of Franchising in India: Prospects and Caveats. International Franchising in Emerging markets. 131-157. Commerce Clearing House.
Book Review
Paswan, A. (2014). The Innovator’s DNA: Mastering the five skills of disruptive innovators. The Innovator's DNA: Mastering the five skills of disruptive innovators,.
Compilation
Paswan, A., Paswan, A. (2002). Internets, Intranets and Extranets: New Waves in Channel Surfing. NY: Best Business Books, The Haworth Press, Inc.
Conference Proceeding
Paswan, A., Suryandari, R. (2014). An Associative Network of Franchising Brand. International Society of Franchising Conference.
Paswan, A., Iyer, P., Davari, A. (2014). Brands - What’s love got to do with it.
Paswan, A., Rajamma, R. (2012). Franchising, Knowledge Transfer, and Development in Emerging Markets. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
Paswan, A., Cheng, M. (2012). Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry. International Society of Franchising Conference.
Paswan, A. (2011). Antecedents of initial franchisee investments in emerging markets: evidence from India. International Society of Franchising.
Naderi, I., Paswan, A., Guzman, F., Young, J. (2011). Knowledge about Restaurant Affiliation (Franchised or Non-Franchised) and Restaurant Evaluation. International Society of Franchising.
Sun, Q., Paswan, A., Tieslau, M. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis. AMA Conference.
Sun, Q., Paswan, A., Tieslau, M. A. (2010). Country Resources, Country Image, and Export Performance: A Panel Data Analysis.
Zolfagharian, M., Paswan, A. K. (2010). Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument. Academy of Marketing Science Annual Conference.
Zolfagharian, M., Paswan, A. K. (2010). HRM Challenges Facing the Franchise Sector. International Society of Franchising.
Rajamma, R. K., Paswan, A. K., Lewin, J. (2009). Determinants of Loyalty toward Reality Television Shows: An Exploratory Study. AMA Conference.
Paswan, A., D'Souza, D., Zolfagharian, M. (2009). Franchising and Innovation. Feb 13-14(8), . San Diego: International Society of Franchising.
Paswan, A. (2008). Civility, Manners and Etiquette: Should Businesses Bother about such Gobble-dy-Gook?. AMA Conference.
Paswan, A., Crawford, J. (2008). Consumer reaction to gasoline price increase price and environmental consciousness,. Academy of Marketing Science Annual Conference.
Paswan, A. (2008). Franchising in India: An Evolutionary Perspective. International Society of Franchising.
Paswan, A. (2007). Is a Franchisee Entrepreneur or Employee? An Exploratory Investigation of Perceptions about being a Franchisee. International Society of Franchising.
Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2007). Outshopping and E-Tailing: A multi-Country Invesitgation. Research in Marketing Annual Conference, Annual Conference on Research in Marketing.
Paswan, A., Pineda, M., Ramirez, F. C. (2006). A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An investigation in an Emerging Market:MEXICO. Academy of Marketing Science Annual Conference.
Paswan, A. K., Zolfagharian, M. (2006). Franchising and Innovativeness: The Consumers' Perspective. International Society of Franchising.
Paswan, A. K., Berndt, A. D. (2005). CRM and Franchise Systems. International Society of Franchising.
Paswan, A. K., Troy, L. (2005). An Investigation of Perceptual Factors Influencing Consumer's Intention to Adopt Radical Versus Incremental New Products. AMA Conference.
Ganesh, G., Lee, D., Paswan, A., Xavier, M. (2004). Consumer Perceptions of Shopping Characteristics and Preference for Online versus Offline Shopping: Comparing Amiercan, Indian and Korean Consumers. Indian Institute of Management, Emerging Markets Conference, IIMK.
Vahie, A., Paswan, A. K. (2004). Antecedents of Store-Brand Image. Academy of Marketing Science Annual Conference.
Johns, R., Paswan, A. K., Strutton, D. (2004). Franchise Selection Processes: A Preliminary Investigation of the Decisional Criteria used by Franchisees. International Society of Franchising.
Macintyre, F., Young, J., Paswan, A. K. (2004). Franchisors' Websites: Documenting Promotional Activities. International Society of Franchising.
Paswan, A. K., Troy, L. (2004). Motivations to Join and Membership Level: An Exploration in the Museum Industry. AMA Conference.
Kantamneni, P. S., Paswan, A. K., Garimella, S., RamanaVedulla, V. (2003). Consumer Perceptions of Privatization of India: Evidence and Implications. World Marketing Conference.
Paswan, A. K., Kantamneni, P. (2003). Public-Perception of about Franchising and its Relation with Consumer Behavior. World Marketing Conference.
Paswan, A. K., Wittmann, M. C. (2003). Franchise Systems and Knowledge Management. International Society of Franchising.
Ganesh, G., Paswanm, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
Paswan, A. K., Sharma, D. (2002). Brand - Country of Origin Association and Image: Investigation in Franchising Context. International Society of Franchising.
Paswan, A. K., Ganesh, G. (2002). Public Policy and Public Opinion: Globalization and Market Driven Economic Reforms. Academy of Marketing Science Annual Conference.
Paswan, A. K., Ganesh, G., Spears, N., Hasty, R. (2002). Search Quality of banking Services: A Contingency Perspective. 13, 212-3. AMA Conference.
Paswan, A. K., Loustau, J., Young, J. (2001). Franchise Network Organization: Toward A Virtual Reality. International Society of Franchising.
Paswan, A. K., Young, J. A., Pappu, M. (2001). Goal Orientation and Channel Support Activities in the Indian Market. Biennial World Marketing Congress.
Paswan, A. K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
Paswan, A. K., Young, J. A., Kantamneni, P. (2001). Public Opinion about Franchising in an Emerging Market: An Exploratory Investigation Involving Indian Consumers. International Society of Franchising.
Paswan, A. K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
Paswan, A. K., Ganesh, G. (2001). Familiarity with and Evaluation of 'E'versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
Green, R., Young, J., Paswan, A. K. (2000). A Comparison of Services Business Characteristics: An U.S. Study of Hispanic and Anglo Health Care Providers. Society for Marketing Advances.
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Green, R., Young, J., Paswan, A. K. (2000). Difference in Business Characteristics of Asian and Anglo Health Care Providers in the United Sates. Academy of Marketing Science Annual Conference.
Chowdhury, J., Paswan, A. K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
Paswan, A. K., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
Paswan, A. K., Subramanian, A. (1999). A Contingency Perspective of Student Performance in the Principles of Marketing Class. 301-305. Academy of Marketing Science Annual Conference.
Young, J. A., Hoggatt, C., Paswan, A. K. (1999). Co-Branding Relationships: Franchisors Partnering with Other Franchisors. Society of Franchising.
Paswan, A., Srinivasan, L. R. (1999). Environmental Strategy Dimensions An Exploratory Study in the Chemical Industry. Midwest Decision Sciences Institute.
Paswan, A. K., Young, J. (1998). Macneil's Relational Norms and Channel Support: An Exploratory Study in The Indian market. Biennial World Marketing Congress.
Paswan, A., Young, J., Chiesl, N. (1998). Student ratings of Instruction: A Causal Analysis of process variables. Decision Sciences Institute.
Paswan, A., Young, J. (1998). The Case of Outdoor Sign: Perceptual Differences Between Franchisee Owners and Managers: Real and Perceptual Differences. Society of Franchising.
Paswan, A., Ragothaman, S., Ramakrishnan, K. (1998). Worldwide Web and Business Education: A Path Analytic Investigation. 32-34. Midwest Decision Sciences Institute.
Paswan, A., Young, J. (1997). A Validation of MacNeil's Relational Norms in an Indian Context. 460-467. Biennial World Marketing Congress.
Paswan, A., Ramakrishnan, K. (1997). An Empirical Analysis of Home and Host Country Environments on Foreign Direct Investment. 116-128. Academy of International Business.
Paswan, A., Loeb, S. (1997). Discriminatory Power of Retailing Factors. 176-181. Southwestern Marketing Association.
Young, J., Paswan, A., Buch, J. M., Ashby, L. (1997). Fast-food Franchises and Supercenters: A Tale of Two Alliances and Beyond. Society of Franchising.
Paswan, A., Young, J. (1997). Student Assessment of Marketing Instructors: A cross-sectional Comparison at One State University. 171-174. Southern Marketing Association.
Paswan, A. (1997). To Own..or..Not to Own. Society of Franchising.
Dant, R. P., Paswan, A. (1996). A Path Analytic Investigation of the Ownership Redirection Hypothesis. Society of Franchising.
Lau, R., Paswan, A. (1996). An exploratory Study of Quality Work Life, The Human Resources Management: On The Eye of The 21st Century. 14(1), 95-101. International Association of Management.
Paswan, A. (1996). Communication of Feelings and Relationship: Greeting Card Buying Behavior,. 7-13. Academy of Marketing Science Annual Conference.
Paswan, A., Young, J. (1996). Ownership Redirection in Franchising: The Moderating Effect of Relationalism. 82-88. Academy of Marketing Science Annual Conference.
Paswan, A., Young, J. (1996). Student Ratings of Instruction: A Causal Analysis of process Variables. Academy of Marketing Science Annual Conference.
Paswan, A., Dant, R. P. (1995). Franchising in India: An Introduction. Society of Franchising.
Paswan, A., Barnes, J. H., Gilbert, F. W. (1995). Linear Composite Scores and Fit Indices of Confirmatory Factor Analyses. 390-394. Southern Marketing Association.
Barnes, J. H., Paswan, A., Gilbert, F. W. (1994). Number of Factors Obtained by Chance: A simulation Study. XVII, . Academy of Marketing Science Annual Conference.
Paswan, A., Dant, R. P. (1994). Operationalizing Ownership Redirection: What Have We Been Measuring. Society of Franchising.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1994). Interrelationships Between Environmental Uncertainty and Relationalism. AMA Conference.
Paswan, A. (1993). Cultural Dimensions: Effect on Franchising Governance Structure. Society of Franchising.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1993). Interrelationships Between Structural and Relational Dimensions. XVI, 596. Academy of Marketing Science Annual Conference.
Paswan, A., Barnes, J. H., Szeinbach, S. L. (1992). Wave Patterns in Personal Consumption Expenditure. John Lawrence Multidisciplinary Symposium, University of South Dakota, John Lawrence Multidisciplinary Symposium on Self-.
Dant, R. P., Kaufmann, P. J., Paswan, A. (1991). Exploring the Rationale of Dual Distribution in Franchised Channels. International Center for Franchise Studies, University of Nebraska, in Franchising: Embracing the Future.
Journal Article
Rajamma, R. K., Paswan, A., Pelton, L. E. (2021). Flipping the script: Consumer’s propensity for self-medication. Journal of Marketing Theory and Practice. 37(2), 1-15.
Rajamma, R. K., Paswan, A., Pelton, L. E. (2021). Flipping the Script: Consumers’ Propensity for Self-Medication.
Ashton, T., Evangelopoulos, N., Paswan, A., Prybutok, V. R., Pavur, R. J. (2020). Assessing text mining algorithm outcomes. Journal of Business Analytics. 3(2), 107-121.
Paswan, A., Panda, S. (2020). B-to-B relationships: A resource, knowledge, and capability (RKC) perspective. Industrial Marketing Management. 91, 92-99.
Pei, Z., Paswan, A., Camp, K. (2020). Valuable strategy and firm performance in the O2O competition. Industrial Marketing Management. 85, 167-179.
Thapa, S., Paswan, A., Pelton, L. E. Location-based Advertisement: A Literature Review and Research. Journal of Retailing and Consumer Sciences.
Paswan, A., Guzman, F., Pei, Z. (2020). Innovation-Branding: Should all firms be Equally Ambidextrous?. Journal of Product & Brand Management.
Tran, T. P., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57, 102198.
Tran, T., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus Private Brand: A Regulatory Focus Perspective. Journal of Retailing and Consumer Services. 57, .
Ashton, T., Evangelopoulos, N., Paswan, A., Prybutok, V. R. (2020). Assessing text mining algorithm outcomes. Journal of Business Analytics.
Rajamma, R. K., Paswan, A. K., Spears, N. (2019). User Generated Content (UGC) Misclassification and its Effect. Journal of Consumer Marketing. 37(2), 125-138. Emrald.
Muniz, F., Guzman, F., Paswan, A., Crawford, H. (2019). The Immediate Effect of Corporate Social Responsibility on Consumer-Based Brand Equity. Journal of Product & Brand Management. 28(7), 864-879.
Guzman, F., Paswan, A., Kennedy, E. (2019). Consumer Brand Value Co-Creation Typology. Journal of Creating Value. 5(1), 40-52.
Panda, S., Paswan, A., Mishra, S. P. (2019). Impact of positioning strategies on franchise fee structure. Industrial Marketing Management. 81, 30-39. Elsevier.
Iyer, P., Davari, A., Zolfagharian, M., Paswan, A. K. (2019). Market orientation, positioning strategy and brand performance. Industrial Marketing Management. 81, 16-29. Elsevier.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing. 36(6), 858=868.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing.
Naletalich, K., Paswan, A., (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research. 85, 514-522.
Pei, Z., Paswan, A. K., (2018). Consumers' legitimate and opportunistic product return behaviors in online shopping. Journal of Electronic Commerce Research. 19(4), 301-319.
Ruchi, S., Paswan, A., Ambrammal, S., Dhanora, M. (2018). Impact of patent policy changes on R&D expenditure by industries in India. 21, 52-69.
Naderi, I., Paswan, A., Guzman, F. (2018). Beyond the Shadow of a Doubt: The Effect of Consumer Knowledge on Restaurant Evaluation. Journal of Retailing and Consumer Sciences. 45, 221-229.
Guzman, F., Paswan, A., Kennedy, E. (2018). A Consumer Brand Co-Creation Typology. Journal of Creating Value. 5(1), .
Paswan, A., Hirunyawipada, T., Iyer, P. (2017). Opportunism, Governance Structure and Relational Norm: An Interactive Perspective. Journal of Business Research. 77, 131-139.
Paswan, A., Guzman, F., Lewin, J. E. (2017). Attitudinal determinants of environmentally sustainable behavior. Journal of Consumer Marketing. No. 34(5), 414-426.
Paswan, A. K., Guzman, F. (2017). Consumer value and time. Journal of Creating Value. 3(2), 157-161.
Guzman, F., Paswan, A. K., Fabrize, R. O. (2017). Crossing the Border: Changes in the Perception of Self. Journal of Consumer Marketing. 34(4), 306-318.
Paswan, A., Gai, L., Jeon, S. (2016). Alcohol and College Students: Reasons, Realization and Intention to Quit. Journal of Business Research. 68(10), 2075-2083.
Iyer, P., Paswan, A., Davari, A. (2016). Brand, love and family. Journal of Product & Brand Management. 25(1), 69-83.
Sun, Q., Paswan, A., Tieslau, M. A. (2016). Country Resources, Institutions, Image and Exports: Country Branding Implications. Journal of Global Marketing. 29(4), 233-246.
Pramod, I., Davari, A., Paswan, A. (2016). Green Products: Altruism, Economics, Price Fairness and Purchase Intention. Other. 6(1), 39-64.
Naderi, I., Paswan, A. (2016). Narcissistic consumers in retail settings. Journal of Consumer Marketing. 33(5), 376-387.
Ganesh, G., Paswan, A., Sun, Q. (2015). Are face-to-face classes more effective than online classes? An empirical examination,. Marketing Education Review. 25(2), 67-81.
Lewin, J., Rajamma, R., Paswan, A. (2015). Customer loyalty in entertainment venues: The reality TV genre. Journal of Business Research. 68(3), 616-622.
Alhidari, A., Iyer, P., Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Consumer Behaviour. 14(2), 107-125.
Guzman, F., Paswan, A. K., VanSteenburg, E. (2015). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing. 14(1-2), 175-199.
Hirunyawipada, T., Paswan, A., Blankson, C. (2015). Toward the development of new product ideas: Asymmetric effects of team cohesion on new product ideation. Journal of Business & Industrial Marketing. 30(7), 855-866.
Cowan, K., Paswan, A. K., Van Steenburg, E. (2015). When Inter-firm Relationship Benefits Mitigate Power Asymmetry. Industrial Marketing Management. 48, 140-148.
Guzman, F., Paswan, A. K., Van Steenburg, E. (2015). Self Referencing and Political Candidate-Brands: A Congruency Perspective. Journal of Political Marketing. 24(1/2), 175-199.
Paswan, A., Crawford, J., Ngamsiriudom, W., Nguyn, T. (2014). Consumer reaction to price increase: An investigation in gasoline industry. Journal of Product & Brand Management. 23(3), 220-229.
Boakye, K., McGinnis, T., Prybutok,, V., Paswan, A. (2014). Development of a service continuance model with IT service antecedents. Journal of Retailing and Consumer Services. 21(2), 717-724.
Paswan, A., D'Souza, D. E., Suryandari, R. T., (2014). Value Co-Creation Through Knowledge Exchange in Franchising. Industrial Marketing Management. 28(2), 116-125.
Pei, Z., Paswan, A. K., Yang, R. (2014). E-tailer's return policy, consumer's perception of return policy fairness and purchase intention. Journal of Retailing and Consumer Services. 21, 249-257.
Suryandari, R. T., Paswan, A. K. (2014). Online customer service and retail type-product congruence. Journal of Retailing and Consumer Services. 21(1), 69-76.
Paswan, A., D'Souza, D., Rajamma, R. K. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing. 28(2), 116-125.
Paswan, A., D'Souza, D. E., Rajamma, R. K. (2014). Value Co-Creation through Knowledge Exchange in Franchising. Journal of Services Marketing. 28(2), 116-125.
Barat, S., Amos, C., Paswan, A. K., Holmes, G. (2013). An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions. Journal of Retailing and Consumer Services. 20(2), 240-247.
Hirunyawipada, T., Paswan, A. K. (2013). Does goal constraint help teams produce better new product ideas?. Journal of Business Research. 66(11), 2332-2337.
Paswan, A., Guzman, F., Blankson, C. (2012). Business to business governance structure and marketing strategy. Industrial Marketing Management. 41, 908-918.
Blankson, C., Paswan, A. K., Boakye, K. (2012). College students' consumption of credit cards. International Journal of Bank Marketing. 30(7), 567-585.
Paswan, A., Cheng, M. (2012). Franchisee role perceptions and expectations: A study in Taiwanese franchise industry. Journal of Marketing Channels. 20, 1-16.
Holmes, G., Paswan, A. K. (2012). Consumer reaction To New Package Design. Journal of Product & Brand Management. 21(2), 109-116.
Sun, Q., Paswan, A. K. (2012). Country branding through Olympic games. Journal of Brand Management. 19(8), 641-654.
Paswan, A., Tran, T. P. (2012). Vietnam and Private Enterprises – A Macromarketing Perspective. Journal of Macromarketing. 32(1), 18-30.
Paswan, A. K., Guzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41(6), 908-918.
Lewin, J., Strutton, D., Paswan, A. K. (2011). Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective. Journal of Macromarketing. 31(4), 340-358.
Sun, Q., Paswan, A. K. (2011). Country branding using product quality. Journal of Brand Management. 19(2), 143-158.
Paswan, A., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45(3), 311-333.
Paswan, A. K., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45(3), 311-333.
Zolfagharian, M., Paswan, A. K. (2010). Consumer Perceptions of Service Innovation and Personal Control. Services Marketing Quarterly. 31(1), 89-105.
Paswan, A. K., Santarriage Pineda, M., Ramirez, F. C. (2010). Small versus Large Retail Stores: A Consumer Perspective in an Emerging Market MEXICO. Journal of Business Research. 63(7), 667-672.
Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research. 63(2), 182-190.
Guzman, F., Paswan, A. K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17(3), 71-86.
Paswan, A. K. (2009). Environmental Antecedents of Channel Opportunism. Journal of Marketing Channels. 16(4), 309-326.
Zolfagharian, M., Paswan, A. K. (2009). Perceived service innovativeness, trait innovativeness and patronage intention. Journal of Retailing and Consumer Services. 16, 155-162.
D'Souza, D., Paswan, A. K., Zolfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40(3), 513-540.
Paswan, A., D'Souza, D. E., Zulfagharian, M. (2009). Toward a contextually anchored service innovation typology. Decision Sciences. 40(3), 513-540.
Rajamma, R. K., Paswan, A. K., Hussain, M. (2009). Why do shoppers abandon shopping cart-perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management. 18(3), 188-197.
Amos, C., Paswan, A. K. (2009). Getting Past the Trash Bin: Attribution about Envelope Message, Envelope Characteristics, and Intention to Open Direct Mail. Journal of Marketing Communications. 15(4), 247-265.
Paswan, A., Ganesh, G. (2009). Higher Education Institutions - Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education. 19(1), 65-84.
Paswan, A., Wittmann, M. C. (2009). Knowledge management and franchise systems,'. Industrial Marketing Management. 38(2), 173-180.
Lee, D., Paswan, A. K., Ganesh, G., Xavier, M. J. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing. 22(1), 53-66.
Guzman, F., Paswan, A. K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17(3), 71-86.
Troy, L., Hirunyawipada, T., Paswan, A. K. (2008). Cross-functional integration and new product success: An empirical investigation of the findings. Journal of Marketing. 72(Nov), 132-146.
Zolfagharian, M., Paswan, A. K. (2008). Service Innovativeness and Quality: A Model for Consumer Perception and Evaluation. Journal of Services Marketing. 22(5), 338-352.
Yin, T., Paswan, A. K. (2007). Consumer Reference Price and the Internet Characteristics. Journal of Product & Brand Management. 16(4), 269-279.
Rajamma, R. K., Paswan, A. K., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21(3), 200-212.
Paswan, A., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing. 21(2), 75-87.
Hirunyawipada, T., Paswan, A. K. (2006). Consumer Innovativeness (CI) and Perceived Risk: Implications for High Technology Product Adoption,'. Journal of Consumer Marketing. 23(4), 182-198.
Ganesh, G., Lee, D., Paswan, A. K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9(2), 151-166.
Archna, V., Paswan, A. K. (2006). Private Label Brand Image: Its Relationship with Store Image and National Brand. International Journal of Retail & Distribution Management. 34(1), 67-84.
Spears, N., Paswan, A. K., Marlene, K. (2006). Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising. Journal of Current Issues & Research in Advertising. 28(2), 65-76.
Barat, S., Paswan, A. K. (2005). Coupons, Price Perception, Behavioral Intention, and Exposure to Coupons. Journal of Product & Brand Management.
Paswan, A. K., Ganesh, G. (2005). Cross-cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18(1/2), 93-116.
Paswan, A. K., Pelton, L., True, S. (2005). Perceived Managerial Sincerity, Feedback Seeking Orientation and Motivation among Front-line Employees of a Service Organization. Journal of Services Marketing. 19(1), 3-12.
Paswan, A., Sharma, D. (2004). Brand ' Country of Origin (COO) Knowledge and COO Image: Investigation in an Emerging Franchising Market. Journal of Product & Brand Management. 13(3), 144-155.
Paswan, A., Arogyaswami, K. (2004). Dimensions of Peer Evaluation, Overall Satisfaction, and Overall Evaluation: An Investigation in a Group Task Environment. Journal of Education for Business. 79(4), 225-231.
Paswan, A. K., Wittman, M. C., Young, J. (2004). Intra, Extra, and Internets in Franchise Network Organizations. Journal of Business-to-Business Marketing. 11(1/2), 103-129.
Paswan, A. K., Troy, L. (2004). Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry. Journal of Marketing Theory and Practice. 12(2), 1-15.
Paswan, A. K., Kantamneni, P. (2004). Public Opinion and Franchising in an Emerging Market. Asia Pacific Journal of Marketing and Logistics. l6(2), 46-61.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A., Spears, N., Hasty, R., Ganesh, G. (2004). Search Quality of banking Services: A Contingency Perspective. Journal of Services Marketing.
Paswan, A., Kulkarni, S., Ganesh, G. (2003). Brand loyalty towards the country, the state, and the service provider as brands. Journal of Brand Management.
Paswan, A. K. (2003). Channel Support Activities and perceived Goal Orientation: An Exploration in the Indian Market. Asia Pacific Journal of Marketing and Logistics. 15(4), 32-54.
Paswan, A. K., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17(4), 393-419.
Prasad, K., Paswan, A. K. (2003). Quality of Life (QOL) and Foreign Investment (FI): Public Opinion Investigation in India. Global Business Finance Review. 4(2), 325-340.
Paswan, A., Dant, R. (2003). What We Know About Ownership Redirection in Franchising: A Meta Analyses. 234-252.
Paswan, A. K., Young, J. A. (2002). A Causal Analysis of Process Variables in Student Evaluation of Instructors. Journal of Marketing Education. 24(2), 193-202.
Paswan, A. K., Pappu, M., Young, J. (2002). Goal Orientation and Relational Norms: Investigation in the Context of Indian Market. Journal of International Consumer Marketing. 15(1), 53-74.
Young, J. A., Hoggatt, C. D., Paswan, A. K. (2001). Food Service Franchisors and Their Co-Branding Methods. Journal of Product & Brand Management. 10(4/5), 218-227.
Paswan, A. K., Green, R. (2000). A Causal Investigation of Relational Norms and Channel Member Support Activities in the Indian Market,. Global Business and Finance Review. 5(1), 45-54.
Paswan, A. K., Young,, J., Green,, R. (2000). Co-Branding Approaches in the Franchised Food Service Industry. Journal of Business & Entrepreneurship. 12(2), 19-32.
Paswan, A. K., Young, J. (2000). Franchise Owner-Operators and Employee-Managers: The Case of the Outdoor Sign. Journal of Business & Entrepreneurship. 12(3), 1-13.
Paswan, A. K., Young, J. (1999). An Exploratory Examination of the Relationship between Channel Support Mechanisms and Relational Norms in an International Context. Journal of Business & Industrial Marketing. 14(5/6), 445-455.
Paswan, A., Dant, R. P., Lumpkin, J. R. (1998). An Empirical Investigation of The Linkages Among Relationalism, Environmental Uncertainty and Bureaucratization. Journal of Business Research. 43(3), 125-140.
Dant, R., Paswan, A. K. (1998). The Effect of Financial Resource Availability and System Size on Ownership Redirection in Franchised Channels of Distribution. Asia Pacific Journal of Marketing and Logistics. 10(2), 101-123.
Srinivasan, R., Paswan, A., Srinivasan,, Ramakrisnan, K. (1997). World Wide Web and Business Education: An Exploratory Study of Evaluation Dimensions. IBS Computing Quarterly. 10(2), 101-123.
Dant, R. P., Paswan, A. K., Stanworth, J. (1996). Ownership Redirection Trends in Franchising. International Journal of Entrepreneurial Behavior & Research. 2(3), 47-63.
Dant, R. P., Paswan, A. K., Kaufmann, P. J. (1996). What We Know About Ownership Redirection in Franchising: A Meta Analyses. Journal of Retailing. 72(Winter), 429-444.
Dant, R. P., Kaufmann, P. J., Paswan, A. K. (1992). Ownership Redirection in Franchised Channels. Journal of Public Policy & Marketing. 11(1), 33-44.
Magazine/Trade Publication
Paswan, A. (2012). Sustainability and Franchising. Franchise-Plus.
Paswan, A. (2012). Franchisee Role and Expectations. Franchise-Plus.
Paswan, A. K. (2012). Franchising, Knowledge Transfer, and Development In Emerging Markets. Franchise-Plus.
Paswan, A. (2011). Franchise Service Innovation. Franchise-Plus.
Paswan, A. (2011). Franchising and Technology. Franchise-Plus.
Paswan, A. (2011). Efficiency and effectiveness in a Franchising. Franchise-Plus.
Paswan, A. (2011). Indian Franchising - 2011. Franchise-Plus.
Paswan, A. K. (2010). Taking Stock of Franchising in India – 2010. Franchise-Plus.
Paswan, A. K. (2010). Entrepreneur – Franchisor – Entrepreneur. Franchise-Plus.
Paswan, A. K. (2010). Franchise Market in India – Future Outlook. Franchise-Plus.
Paswan, A. K. (2010). Indian Franchise Industry – Looking Forward. Franchise-Plus.
Paswan, A. K. (2009). Theoretical Frameworks in Franchising. Franchise-Plus.
Paswan, A. K. (2009). HRM and Franchising. Franchise-Plus.
Paswan, A. K. (2009). Goods Versus Service Debate in Franchising. Franchise-Plus.
Paswan, A. K. (2009). Franchisor-Franchisee conflict. Franchise-Plus.
Paswan, A. (2008). Franchise model as a mode of expansion in the current economic scenario. Franchise-Plus.
Paswan, A. K. (2008). When Your Franchisor Goes Bankrupt. Franchise-Plus.
Paswan, A. (2008). Franchising and Service Quality. Franchise-Plus.
Paswan, A. (2008). Retailing in India – Consumer Trends. Franchise-Plus.
Paswan, A. (2008). Growth of Franchising Sector in India. Franchise-Plus.
Paswan, A. (2008). Franchising in India: a bird’s eye view. Franchise-Plus.
Paswan, A. (2007). How to go about rural franchising?”. Franchise-Plus.
Paswan, A. (2007). Innovation and franchising,” Franchise-Plus. Franchise-Plus.
Paswan, A. (2007). Pricing and Implications for Franchising. Franchise-Plus.
Paswan, A. (2007). Franchising - A Tool of Socio/Economic Development. Franchise-Plus.
Paswan, A. (2007). Why it’s taxing to identify Indian franchises. Franchise-Plus.
Paswan, A. (2006). Threats that Franchising Operations May Face. Franchise-Plus.
Paswan, A. (2006). Franchising – Revolutionizing Indian Retail. Franchise-Plus.
Paswan, A. (2006). Pricing as an Effective Marketing Tool. Franchise-Plus.
Paswan, A. (2006). The Many Facets of Franchising. Franchise-Plus.
Paswan, A. (2006). How to Motivate Front-Line Employees of a Franchise Organization?”. Franchise-Plus.
Paswan, A. (2005). Efficiency versus Effectiveness and Franchising,”. Franchise-Plus.
Paswan, A. (2005). Innovation in Franchising: A Consumers’ Perspective. Franchise-Plus.
Paswan, A. (2005). Can You Franchise Anything?”. f.
Paswan, A. (2005). Innovation - A Sociological Perspective. Franchise-Plus.
Paswan, A. (2005). Managing Franchisee Expectations. Franchise-Plus.
Paswan, A. (2005). CRM makes Franchise Systems work best. Franchise-Plus.
Paswan, A. (2004). Franchising, Services, and Brand Personality. Franchise-Plus.
Paswan, A. (2004). Franchising and Knowledge Management. Franchise-Plus.
Paswan, A. (2004). Franchise Systems – Hierarchy versus Network. Franchise-Plus.
Paswan, A. (2004). Franchising in India: A Different Animal Altogether. Franchise-Plus.
Other
Paswan, A., Dant, R. (1995). Franchising in India: An Introduction. ) World Franchise & Business Report.
Poster
Bennett, A. R., Goins, K., Paswan, A. (2018). Pink tax: Are some marketing practices discriminatory?. Other.

Presentations Given

Oral Presentation

Paswan, A. (Discussant), Discussant at the Education Track of Southwestern Marketing Association Conference (1995)., Southwestern Marketing Association. (1995).

Paswan, A. (Discussant), Panelist at the Special Session titled "The Changing Nature of Our Jobs" at the Southwestern Marketing Association Conference (1995)., Southwestern Marketing Association. (1995).

Paper

Muniz, F. (Author & Presenter), Guzman, F. (Author), Paswan, A. (Author), AMA Winter Conference, The Dynamic Effect of Corporate Social Responsibility on Consumer-Based Brand Equity, Austin, TX, United States of America. (20192019).

Paswan, A. (Author), Guzman, F. (Author & Presenter), Kennedy, E. (Author & Presenter), 11th Global Brand Conference, Consumer Brand Value Co-Creation Typology, Hertfordshire, UK, United Kingdom. (20162016).

Suryandari, R. (Author), Paswan, A. (Author), D'Souza, D. E. (Author), 2014 IIM-A Conference on Marketing In Emerging Economies, Emerging Economies and Innovativeness: A Comparative study, Ahmedabad, India, India. (20142014).

Paswan, A. (Author), D'Souza, D. E. (Author), Suryandari, R. (Author), 2014 IIM-A Conference on Marketing In Emerging Economies, Inter-firm Partnerships in Emerging Markets: Value Creation and Governance Mechanisms, Ahmedabad, India, India. (20142014).

Contracts, Grants and Sponsored Research

Grant - Research
Paswan, A., "Web Surveyor Grant," Sponsored by Web Surveyor, Funded. (20082008).
Paswan, A., "Web Surveyor Grant," Sponsored by Web Surveyor, Funded. (20072007).
Paswan, A., "COBA Research Enhancement Grant (REG)," Sponsored by COBA, UNT, Funded. (20062006).
Paswan, A., "Web Surveyor Grant," Sponsored by Web Surveyor, Funded. (20062006).
Paswan, A., "COBA PDI Fellowship Grant," Sponsored by UNT, Funded. (20052005).
Paswan, A., "Web Surveyor Grant," Sponsored by Web Surveyor, Funded. (20052005).
Paswan, A., "Received the Research Enhancement Grant (REG)," Funded. (20042004).
Paswan, A., "Web Surveyor Grant," Sponsored by Web Surveyor, Funded. (20042004).
Paswan, A., "Received the COBA Research Grant," Sponsored by UNT, Funded. (20032003).
Paswan, A., "Received the Research Enhancement Grant (REG)," Funded. (20032003).
Paswan, A., "Received the UNT Supplemental Travel grant," Funded. (20032003).
Paswan, A., "COBA Faculty Research Grant," Funded. (20022002).
Paswan, A., "Received the UNT Supplemental Travel grant," Funded. (20022002).
Paswan, A., "Research Initiation Grant (RIG)," Funded. (20022002).
Paswan, A., "UNT Junior Faculty Summer Research Fellowship," Sponsored by UNT, Funded. (20012001).
Paswan, A., "UNT Supplemental Travel grant," Funded. (20012001).
Paswan, A., "COBA Faculty Summer Research Fellowship," Funded. (20002000).
Paswan, A., "UNT Junior Faculty Summer Research Fellowship," Funded. (20002000).
Paswan, A., "UNT Supplemental Travel grant," Funded. (20002000).
Paswan, A., "Bush Mini Grant (FDIB)," Funded. (19981998).
Paswan, A., "of International marketing-Country of Origin Image," Funded. (19981998).
Paswan, A., "Siouxland International Grant," Funded. (19971997).
Paswan, A., "Travel grant from the Office of Research, USD," Funded. (19971997).
Paswan, A., "Attending the Faculty Development Program in International Business in Antwerp," Funded. (19961996).
Paswan, A., "Siouxland International Grant," Funded. (19961996).
Paswan, A., "Travel grant from the Office of Research, USD," Funded. (19961996).
Paswan, A., "Attending the Visiting professor Program conducted by AEF," Funded. (19951995).
Paswan, A., "Siouxland International Grant," Funded. (19951995).
Paswan, A., "Travel grant from the Office of Research, USD," Funded. (19951995).
Paswan, A., "Bush Mini Grant Project titled Multinational Marketing Operations in India: A Cross-Cultural Perspective,," Funded. (19941994).
Paswan, A., "Faculty Development Grant.Visits to Leading Management Schools in India,," Funded. (19941994).
Paswan, A., "Travel grant from the Office of Research, USD," Funded. (19941994).

Awards and Honors

Toulouse Graduate Fellowship, UNT-Toulouse Graduate School. (2014).

Gary Holmes and Audhesh Paswan (2012), "Consumer reaction to new package design," Journal of Product and Brand Management, 21 (2), 109-116., Selected for the Highly Commended Paper Award by Journal of Product and Brand Management, 2013. (20132013).

Senior Researcher, COB, UNT. (2012).

second most productive researchers in the Journal of Services Marketing., Nel, Heerden, Chan, Ghazisaeedi, Halvorson and Steyn (2011), in a paper in JSM. (2011).

University of Colima. (2009).

University of Colima. (2008).

University of Colima. (2007).

UNT. (2005).

University of Colima, Mexico. (2004).

University of Colima, Mexico. (2004).

Arthur Karp Research Award. (2003).

Service

University Service

Faculty Senate. (20142014).

Assurance of Learning - Institutional Service, Refined and implemented the 'Business Leadership Academy' where DISD High School students were invited to BLB, UNT and were exposed to one day of Business classes. (20142014).

UNT Sanate Research Committee. (20142014).

UNT Senate Committe on Coomittees. (20142014).

DML-Doctoral Program Committee. (20132013).

Other Institutional Service Activities, Initiated a tie-up between COb-UNT and IIM-Calcutta (one of the top three Business Schools in India). (20132013).

Assurance of Learning - Institutional Service, Initiated and implemented the 'Business Leadership Academy' where DISD High School students were invited to BLB, UNT and were exposed to one day of Business classes. (20132013).

University Senate. (20132013).

Committee Member, Doctoral Program Committee. (September 1, 2011August 31, 2013).

Faculty Research Committee. (20122012).

Faculty Senate. (20122012).

Assurance of Learning - Institutional Service, Initiated and involved in DML/COB initiative to build bridges with DISD High School students. (20122012).

UNT VP Research Search Committee. (20122012).

DML Curriculum Committee. (20112011).

DML P&T. (20112011).

DML PAC. (20112011).

Entrepreneurship Research initiative/cluster. (20112011).

Faculty Senate. (20112011).

UNT International Graduate Student Recruitement Committee. (20112011).

Committee Member, Ph.D. Committee. (September 1, 2010August 31, 2011).

Committee Member, Promotion and Tenure Committee. (September 1, 2010August 31, 2011).

Other Institutional Service Activities, COBA's efforts in India. (20102010).

DML PAT Commiittee. (20102010).

UNT International Education Committee. (20102010).

UNT International Recruitment Committee. (20102010).

Director-India MBA Program Initiative. (20092009).

DML Ph.D. Program Committee. (20092009).

Faculty Work Load Committee. (20092009).

International Education Committee. (20092009).

Committee Chair, DML Scholarship Committee. (September 1, 2008August 31, 2009).

Committee Chair, Personal Affairs Committee. (September 1, 2008August 31, 2009).

Committee Member, Ph.D. Committee. (September 1, 2008August 31, 2009).

Committee Chair, Promotion and Tenure Committee. (September 1, 2008August 31, 2009).

Committee Member, Doctoral Program Committee. (September 1, 2006August 31, 2009).

AMA Conference. (20082008).

DML PAC Committee. (20082008).

COBA Journal Committee. (20072007).

COBA Ph.D. Committee. (20072007).

Coordinator, DML Ph.D. Program. (20072007).

DML P&T committee. (20072007).

UNT Faculty Work Load Committee. (20072007).

Committee Member, Scholarhsip Committee. (September 1, 2006August 31, 2007).

Coordinator - DML Ph.D. Program. (20062006).

Committee Member, ADA Representatives. (September 1, 2005August 31, 2006).

Committee Member, Diversity Advisory Committee. (September 1, 2005August 31, 2006).

Committee Chair, Doctoral Program Committee. (September 1, 2004August 31, 2006).

COBA Strategic Planning Committee. (20042004).

COBA International Programs Committee. (20032003).

Society of Franchising Conference. (20002000).

SWFAD Conference for the International/Public Policy/Ethics track.. (20002000).

Global and Multicultural Marketing (SWFAD) Conference. (19981998).

Strategic Marketing. (19971997).

"Social, Ethical, and Legal Issues in Business" track at the Academy of Business Association Confere. (19961996).

Academy of Marketing Science Annual Conference. (19961996).

University of South Dakota. (19961996).

University of South Dakota. (19951995).

Professional Service

Reviewer, Journal Article, 2015 IIM Conference on Marketing in Emerging Economies. (20142014).

Reviewer, Journal Article, Industrial Marketing Management. (20142014).

Reviewer, Journal Article, International Society of Franchising. (20142014).

Reviewer, Journal Article, Journal of Academy of Marketing Science. (20142014).

Reviewer, Journal Article, Journal of Business Research. (20142014).

Editorial Review Board Member, Journal of Marketing Theory & Practice. (20142014).

Reviewer, Journal Article, Academy of Marketing Science Annual Conference. (20132013).

Reviewer, Journal Article, International Society of Franchising. (20132013).

Reviewer, Journal Article, Journal of Academy of Marketing Science. (20132013).

Reviewer, Journal Article, Journal of Macromarketing. (20132013).

Editorial Review Board Member, Journal of Marketing Channels. (20132013).

Editorial Review Board Member, Journal of Marketing Theory & Practice. (20132013).

Editorial Review Board Member, Journal of Product and Brand Management. (20132013).

Reviewer, Journal Article, Journal of Product and Innovation Management. (20132013).

Reviewer, Journal Article, Academy of Marketing Science Annual Conference. (20112012).

Reviewer, Journal Article, AMA Winter Educator's Conference. (20112012).

Reviewer, Journal Article, International Society of Franchising. (20112012).

Reviewer, Journal Article, Journal of Marketing Channels. (20112012).

Editorial Review Board Member, Journal of Marketing Theory & Practice. (20112012).

Reviewer, Journal Article, Journal of Product and Innovation Management. (20112012).

Reviewer, Journal Article, Journal of Retailing. (20102012).

Reviewer, Journal Article, International Society of Franchising. (20102010).

Reviewer, Journal Article, Journal of Marketing Channels. (20102010).

Editorial Review Board Member, Journal of Marketing Theory & Practice. (20102010).

Reviewer, Journal Article, Journal of Product and Brand Management. (20102010).

Reviewer, Textbook, Journal of Product and Brand Management. (20102010).

Reviewer, Journal Article, Journal of Product and Innovation Management. (20102010).

Reviewer, Journal Article, Academy of Marketing Science Annual Conference. (20092009).

Reviewer, Journal Article, International Society of Franchising. (20092009).

Reviewer, Journal Article, Journal of Marketing Channels. (20092009).

Reviewer, Journal Article, Journal of Product and Brand Management. (20092009).

Reviewer, Journal Article, Journal of Product and Innovation Management. (20092009).

Reviewer, Journal Article, Journal of Small Business management. (20092009).

Reviewer, Journal Article, International Society of Franchising. (20082008).

Reviewer, Journal Article, Journal of Marketing Channels. (20082008).

Reviewer, Textbook, Journal of Product and Brand Management. (20082008).

Reviewer, Journal Article, Journal of Product and Innovation Management. (20082008).

Reviewer, Textbook, Profit Brand: How to increase the profitability, accountability and sustainability of brands, by Nic. (20072007).

Reviewer, Textbook, Higher Profits through Customer Lock-In' by Joachim B�schken. (20062006).

Reviewer, Textbook, A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World. (20052005).

Reviewer, Textbook, Brand Babble: Sense and Nonsense about Branding. (20052005).

Reviewer, Textbook, Fish Sticks. (20052005).

Reviewer, Ad Hoc Reviewer, International Journal of Retailing and Distribution Management. (20052005).

Reviewer, Ad Hoc Reviewer, Journal of Product and Brand Management. (20052005).

Reviewer, Ad Hoc Reviewer, Journal of Product and Innovation Management. (20052005).

Reviewer, Ad Hoc Reviewer, Journal of Retailing. (20052005).

Reviewer, Ad Hoc Reviewer, Journal of Retailing. (20052005).

Reviewer, Ad Hoc Reviewer, Discussant at the Academy of Marketing Science Conference. (20042005).

Reviewer, Conference Paper, Reviewed papers for International Society of Franchising. (20012005).

Reviewer, Ad Hoc Reviewer, AMA Conference. (20002005).

Reviewer, Ad Hoc Reviewer, Journal of Business Strategies. (20002005).

Reviewer, Ad Hoc Reviewer, Reviewed papers for Journal of Marketing Channels. (19992005).

Reviewer, Ad Hoc Reviewer, Reviewed papers for Journal of Marketing Channels. (20032003).

Other. (20022002).

Reviewer, Textbook, The Knowledge Advantage. (20022002).

Editor, Journal Editor, Journal of Marketing. (20002002).

Reviewer, Ad Hoc Reviewer, Discussant at the Academy of Marketing Science Conference. (19932002).

Reviewer, Textbook, Another One Bites the Grass. (20012001).

Reviewer, Ad Hoc Reviewer, Journal of Business Review. (20012001).

Reviewer, Ad Hoc Reviewer, Journal of Services Marketing. (20012001).

Reviewer, Conference Paper, SMA Conference. (20012001).

Other. (20012001).

Other. (20012001).

Other. (20012001).

Reviewer, Conference Paper, World Marketing Conference. (20012001).

Reviewer, Textbook, How Advertising Works ヨ The Role of Research. (20002000).

Reviewer, Conference Paper, International/Public Policy/Ethics track of SWMA (SWFAD) 2000 conference. (20002000).

Reviewer, Ad Hoc Reviewer, Journal of Business & Entrepreneurship. (20002000).

Reviewer, Ad Hoc Reviewer, Journal of Personal Selling and Sales Management. (20002000).

Reviewer, Conference Paper, Reviewed papers for International Society of Franchising. (19931999).

Reviewer, Textbook, Marketing to the Mind: Right Brain Strategies for Advertising and Marketing. (19981998).

Other, Marketing research, promotional management, and marketing management. (19921998).

Reviewer, Conference Paper, SWMA (SWFAD) Conference. (19971997).

Reviewer, Ad Hoc Reviewer, International Business Review. (19951995).

Reviewer, Conference Paper, International Conference of the Association of Management. (19951995).

Reviewer, Textbook, Textbook Marketing Research by Naresh Malhotra. (19951995).

Reviewer, Textbook, Textbook Managing Salespeople by Robert Hite and Wesley Johnston. (19941994).

Public Service

Other, Involved with DISD to enhance the COB,UNT-DISD interaction. (20142014).

Other, Involved with DISD to enhance the COB,UNT-DISD interaction. (20132013).

Other, Worked on project for an NGO with a goal to understand the alchohol consumption behavior among college students. (20132013).

Other, Worked on Research project for the UNT Alumni Association through my Marketing Research class, DEnton, Texas. (April 2012December 2012).

Other, Worked on a research project for the Internship office of UNT- through class project., Denton, Texas. (April 2011June 2011).

Other, Worked on research project for Pita Pit Restaurant through my MKTG 3710 class. (20102010).

Other, Worked on the market research project for Pita Pit., Denton, Texas. (October 2009December 2009).

Other, Worked on the Market Research project for Chesapeake Energy, DFW, Texas. (20082008).

Other, Worked on the market research project for Final Touch Finishing School, DFW, Texas. (20072007).

Consulting

Other, Retractable Technologies, Inc., DFW Texas. (2011).

Other, Pita Pit and Chevy. (2010).

Other, Chesapeake Energy. (2008).

Other, Final Touch Finishing School. (2007).

Other, COBA, UNT. (2005).

Other, Luttrul Mcnatt Chevrolett,. (2005).

Other, COBA, UNT. (2004).

Other, Haggar Clothing Co. (2004).

Other, Haggar Clothing Co. (2003).

Other, Dallas Museum of Arts. (2002).

Other, Exel Plc.. (2002).

Other, Exel Plc.. (2001).

Other, Missouri River Energy Services, Sioux Falls. (1999).

Other, Contract Advertising (India) Ltd. (an Associate of JWT). (1998).

Other, Missouri River Energy Services, Sioux Falls. (1998).

Other, Contract Advertising (India) Ltd. (an Associate of JWT). (1997).

Other, Marketing & Management Services, Bombay, India. (1997).

Other, Business Research Bureau, School of Business, USD. (1996).

Other, Gateway 2000, North Sioux City, SD. (1996).

Other, Rushmore Research, Vermillion, SD. (1996).

Other, Bozell Worldwide, Chicago. (1995).

Other, Persona Inc. Watertown, SD. (1995).

Awards and Honors

Invited as a guest lecturer for 'Pricing Management' by NLDalmia School of Mgmt, India, NLDalmia School of Management, India. (2013).

Invited to speak about 'Why, and How of Academic Research' at IIM-Calcutta, in Summer 2013., IIM-C. (2013).

Invited to speak on 'Business Analytics' by Datawise and VJIM, India, Datawise and VJIM - India. (2013).

University of Colima, Mexico. (2005).

IFIM, and the Karnataka Chamber of Commerce. (2004).

Texas Credit Union. (2004).

Texas Credit Union. (2001).

Texas Marketing Faculty Colloquium. (2001).

Institute of Finance and International Management, Bangalore, India. (1997).

Advertising Educational Foundation, Inc. (1995).