Dr. Charles Blankson

Chair

University of North Texas

Department of Marketing

(940) 565-3136

Email: charles.blankson@unt.edu

Education

PhD, Kingston University, 1999

Major: Marketing
Dissertation: Positioning and Life Cycle Stages in the UK Services Industry
MS, Staffordshire University, 1992

Major: Marketing
Specialization: Marketing Research
PGDip, Liverpool Polytechnic, 1989

Major: Marketing Management
Specialization: Marketing Research

Professional Positions

Academic - Post-Secondary

Assistant Professor of Marketing, College of Management, Long Island University - C.W. Post Campus, NY. College of Management, Long Island University - C.W. Post Campus, NY. (2002 - 2005).
Visiting Assistant Professor of Marketing, St. Joseph's College. St. Joseph's College. (2004 - 2005).
Assistant Professor of Marketing, Grand Valley State University. Grand Valley State University. (2000 - 2002).
Part-time Lecturer in Marketing, Kingston University Business School. Kingston University Business School. (1995 - 1999).
Visiting Lecturer in Marketing, London Guildhall University. London Guildhall University. (1998 - 1998).
Visiting Lecturer in Marketing, City University Business School (now Cass Business School of City University of London). City University Business School (now Cass Business School of City University of London). (1998 - 1998).
Visiting Lecturer in Marketing, The London Institute. The London Institute. (1997 - 1998).
Visiting Lecturer in Marketing, Roehampton Institute. Roehampton Institute. (1996 - 1998).
Part-time Lecturer in Marketing/Management Studies, London City College (part of Schiller International University). London City College (part of Schiller International University). (1995 - 1997).
Visiting Lecturer in Marketing, University of North London. University of North London. (1995 - 1996).
Visiting Lecturer in Marketing, Lewisham College. Lewisham College. (1995 - 1996).
Visiting Lecturer in Marketing, West-Hertfordshire College. West-Hertfordshire College. (1995 - 1995).
Lecturer and Course Director in Marketing/Business Studies, Dunstable College. Dunstable College. (1993 - 1995).

Military

Eleve Officier de Reserve - Sergeant, The French Airforce - Airforce Base 725. The French Airforce - Airforce Base 725. (1983 - 1984).

Professional

Administrative Officer, London Borough of Wandsworth. London Borough of Wandsworth. (1990 - 1991).
Assistant Restaurant Manager, Burger King (UK) Limited (Regent Street, London Store). Burger King (UK) Limited (Regent Street, London Store). (1989 - 1990).
Furniture Porter and later Graduate Trainee Manager in the Toys Department, Harrods Store Limited (Furniture, and later Toys Departments). Harrods Store Limited (Furniture, and later Toys Departments). (1989 - 1989).
Sales and Marketing Assistant, Burton Retail Group (Principles for Women - Debenhams Store on Oxford Street). Burton Retail Group (Principles for Women - Debenhams Store on Oxford Street). (1987 - 1988).
Corporate Intenship Program, Marks & Spencer Retail PLC (Clapham Junction Store). Marks & Spencer Retail PLC (Clapham Junction Store). (1987 - 1987).
Administrative Officer, Etudes Gestion Services (EGS) at Avenue Opera, Paris, France. Etudes Gestion Services (EGS) at Avenue Opera, Paris, France. (1980 - 1983).

Licensures and Certifications

Fellowship of the Chartered Institute of Marketing (FCIM), The Chartered Institute of Marketing (CIM). (2020 - Present).
Diploma in Marketing (Dip. M.); MCIM (Member of the Chartered Institute of Marketing - UK), (1989 - Present).
MBA in International Marketing (by correspondence course), (1984 - Present).
Graduate Diploma in International Marketing (by correspondence course), (1983 - Present).

Professional Memberships

The Chartered Institute of Marketing (CIM). (January 1, 2020 - Present).
North Texas Chamber of Commerce. (2006 - Present).
the Academy of Marketing Science (AMS). (2001 - Present).
the American Marketing Association (AMA). (1995 - Present).
the Chartered Institute of Marketing - United Kingdom. (June 1989 - Present).
Association of Marketing Theory & Practice (AMTP). (2002 - 2009).
the University of North Texas President's Council. (2006 - 2007).
The Market Research Society - United Kingdom. (2001 - 2003).

Development Activities

Continuing Education Program, AEF Virtual Visiting Professor Program 2022, The ANA Educational Foundation and Fordham University. New York,NY,United States of America. (June 7, 2022 - June 10, 2022).
Workshop, Innovative Pedagogies for Better Student Engagement, Ajman University, Ajman, UAE. Ajman,Ajman Emirate,United Arab Emirates. (January 21, 2020 - January 22, 2020).
Other (Other Professional Development), University of North Texas Doctoral Research Colloquium. Denton,Texas,. (2015).
Seminar, SPSS Training and Education Services. New York City,New York,. (2009).

Teaching

Teaching Experience

University of North Texas

LSCM 6940 - Individual Research, 3 courses.
MKTG 2650 - Global Marketing Concepts, 11 courses.
MKTG 3650 - Foundations of Marketing Practice, 15 courses.
MKTG 3700 - Marketing Metrics, 2 courses.
MKTG 3710 - Marketing Research and Analytics, 9 courses.
MKTG 4120 - Buyer Behavior, 3 courses.
MKTG 4280 - Global Marketing Issues and Practice, 8 courses.
MKTG 4320 - New Product Development, 8 courses.
MKTG 4330 - Product Planning and Brand Management, 1 course.
MKTG 4600 - Retailing, 6 courses.
MKTG 4880 - Advanced Marketing Management, 1 course.
MKTG 4890 - Applied Marketing Problems, 2 courses.
MKTG 4900 - Special Problems, 8 courses.
MKTG 5150 - Marketing Management, 1 course.
MKTG 5550 - Decision Making in Global Markets, 5 courses.
MKTG 5850 - Effective Marketing Planning in Dynamic Environments, 10 courses.
MKTG 5900 - Directed Study, 3 courses.
MKTG 6001 - Guidance for Research, Education Effectiveness and Networking Workshop Marketing, 2 courses.
MKTG 6010 - Seminar in Marketing Thought, 2 courses.
MKTG 6030 - Marketing Strategy I, 7 courses.
MKTG 6040 - Business to Business Marketing, 1 course.
MKTG 6900 - Special Problems, 10 courses.
MKTG 6910 - Special Problems, 1 course.
MKTG 6940 - Individual Research, 5 courses.
MKTG 6950 - Doctoral Dissertation, 5 courses.

Teaching at Other Institutions

Ajman University, Ajman, UAE, Retail Management, Promotion Management, International Business, Spring 2020.
University of Ghana Business School, MS International Business - Research Methods, Summer 2019.
University of Ghana Business School, MS International Business - Research Methods, Summer 2018.
Ghana Institute of Management and Public Administration (GIMPA), Ph.D. Special Topics in Marketing, Summer 2017.
University of Ghana Business School, MBA Services Marketing, Summer 2015.
Ghana Institute of Management and Public Administration (GIMPA), MBA Marketing Management, Summer 2014.
Ghana Institute of Management and Public Administration (GIMPA), MBA Marketing Management and MBA Marketing Research, Fall 2012.
China Europe International Business School (CEIBS/Africa), MBA Marketing for Women Entrepreneurs in Africa, Summer 2012.
University of Ghana Business School, MBA Marketing Research, Summer 2010.
University of Ghana Business School, MBA Marketing Research, Summer 2009.

Non-Credit Instruction

Other (Other Teaching Activities), 16 participants. (September 2012 - September 2012).
Other (Other Teaching Activities), (2010 - 2010).
Other (Other Teaching Activities), (2010 - 2010).
Other (Other Teaching Activities), (2010 - 2010).
Other (Other Teaching Activities), (2009 - 2009).
Other (Other Teaching Activities), (2009 - 2009).
Other (Other Teaching Activities), (2009 - 2009).
Other (Other Teaching Activities), (2009 - 2009).
Other (Other Teaching Activities), (2009 - 2009).
Other (Other Teaching Activities), (2009 - 2009).

Directed Student Learning

Other (Faculty Mentor),
Other (Faculty Mentor),
Other (Faculty Mentor),
Dissertation Committee Member, "Antecedents of Mobile Augmented Reality Intentions in Social Networking and Retail Apps," Information Technology and Decision Sciences. (2018 - June 5, 2020).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2020).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (July 2019).
Dissertation Committee Chair, "Dissertation," Marketing, Logistics, and Operations Management. (August 2017 - July 2019).
Dissertation Committee Member, Information Technology and Decision Sciences. (May 2019).
Dissertation Committee Co-Chair (Dissertation Committee Co-Chair (external member)), "Capabilities and Export Performance: A Resource-based Perspective among Ghanaian SMEs," Marketing, Logistics, and Operations Management. (August 1, 2015 - August 30, 2018).
Dissertation Committee Co-Chair (Dissertation Committee Co-Chair (external member)), "Export Orientation and Export Performance: The Role of Brand Orientation and Marketing Capabilities," Marketing, Logistics, and Operations Management. (August 1, 2015 - August 20, 2018).
Dissertation Committee Member, Information Science. (July 2018).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2018).
Dissertation Committee Member, Information Technology and Decision Sciences. (May 2018).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2017).
Dissertation Committee Co-Chair, "Online Relationship Marketing, Online Trust Customer Commitment and Customer Loyalty in the Ghanaian Banking Industry," Marketing, Logistics, and Operations Management. (August 1, 2014 - March 20, 2017).
Dissertation Committee Member, Information Technology and Decision Sciences. (July 2015).
Dissertation Committee Member, Information Technology and Decision Sciences. (July 2015).
Dissertation Committee Co-Chair (Dissertation Committee Co-Chair (external member)), "Corporate Social Responsibility and Customer-Based Brand Equity: Towards the Operationalization of a Framework in the Mobile Telecommunication Services Sector," Marketing, Logistics, and Operations Management. (August 1, 2010 - July 14, 2015).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2015).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2015).
Dissertation Committee Chair, "The Relationship among Corporate Reputation, Brand Crisis and Customer Loyalty," Marketing, Logistics, and Operations Management. (June 20, 2013 - May 10, 2015).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (July 2014).
Dissertation Committee Member, Information Technology and Decision Sciences. (July 2013).
Dissertation Committee Co-Chair (Dissertation Committee Co-Chair (external member)), "Market Orientation and Corporate Social Responsibility in a Developing Country's Services Industry," Marketing, Logistics, and Operations Management. (August 1, 2009 - July 10, 2013).
Dissertation Committee Member, "The Impact of Quality on Customer Behavioral Intentions based on the Consumer Decision Making Process," Information Technology and Decision Sciences. (August 1, 2008 - August 20, 2012).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 01, 2008 - July 01, 2012).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (July 2011).
Dissertation Committee Member, (2010 - 2010).

Awards and Honors

External Examiner in Ph.D. Examination, National Central University. (December 07, 2018).
External Examiner in Doctorate in Business Administration (DBA), Nobel International Business School (NIBS). (August 2018).
UNT Micro Mentoring Grant, UNT. (May 2017).
Stability of Decoy Effects in Brand Positioning across Product Categories and Cultures/Countries, Kingston University Business School, London. (May 2016).
Industrial Marketing Management, Elsevier. (November 2015).
Journal of Business Research, Elsevier. (October 2015).
PDI Business Fellowship for Research, University of North Texas, College of Business. (August 2015).
Faculty Research Grant, Ghana Institute of Management and Public Administration (GIMPA). (June 2014).
Faculty Research Grant, Ghana Institute of Management and Public Administration (GIMPA). (September 2012).
Charn Uswachoke International Development Grant, University of North Texas, Denton. (August 2010).
Faculty Research Grant - Small Grant, University of North Texas, Denton. (February 2008).
Faculty Research Grant, University of North Texas, Denton. (December 2005).
Outstanding Reviewer for International Journal of Bank Marketing, Emerald Publishing. (August 09, 2019).
Outstanding Reviewer for Industrial Marketing Management, Elsevier. (May 01, 2019).
PDI Business Fellowship, UNT, COB. (April 2018).
International Business Research and Education Mentoring Team Grant, University of North Texas, Denton. (June 2016).
Outstanding Reviewer for Journal of Business Research, Elsevier. (November 01, 2016).
Emerald Group Publishing Limited - Emerald Reading ListAssist award for paper.
Charn Uswachoke International Development Grant.
The Academy of Marketing (UK) 2010 Annual Conference.
The Association of Marketing Theory & Practice Conference.
The International Academy of African Business and Development (IAABD).
Best Reviewer, Journal of African Business. (2007).

Research

Published Intellectual Contributions

Abstracts and Proceedings

Blankson, C., Boakye, K.G., Ravi, L. (2024). Africa meets America meets Middle East: The Impact of Collectivism and Individualism on Attitude towards Shopping. Topeka, Kansas, Academy of African Business and Development (AABD).
Blankson, C., Boakye, K.G., Cao, G. (2024). An Examination of the Consumption of Credit Cards Around the World. Topeka, Kansas, Academy of African Business and Development (AABD).
Peterson, M., Sheth, J., Dadzie, K.Q., Blankson, C., Elliot, E.A. (2018). Putting Africa into Marketing Perspective. Boston, MA, 2018 American Marketing Association summer educators' Conference.

Book

Blankson, C., Coffie, S. (2019). Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches. 152. London, UK and New York, NY, USA, Routledge Taylor & Francis. http://www.tandfonline.com/action/journalinformation?journalCode=rajm20
Dall'Olmo Riley, F., Singh, J., Blankson, C. (2016). The Routledge Companion to Contemporary Brand Management. (1) 583. New York, NY, Routledge- Taylor & Francis Group.

Book Chapter

Blankson, C., Renner, P. (2021). Understanding rural micro and small business marketing practices in Ghana. Market orientation. London, United Kingdom, Springer publishing.
Central University College, K.A., University of North Texas, C.B., Georgia Southern University, K.B., Appiah-Adu, K., Bawumia, M. (2015). Enhancing Service Delivery for National Development. Key Determinants of National Development. 357-371. Farnham, United Kingdom, Gower Applied Research. http://www.gowerpublishing.com
Blankson, C., Omar, O.E., Tran, T., Nwankwo, S., Ahmed, A. (2011). Marketing Practices of African and Caribbean Small Businesses in London, UK. African Entrepreneurship in Global Contexts: Enterprise Solutions to Sustainable Development. London, UK, World Association for Sustainable Development (2011 WASD). http://www.worldsustainable.org
Omar, O.E., Blankson, C., Rugimbana, R., Nwankwo, S. (2003). Cultural Values in Retailing. Cross-Cultural Marketing. 341-353. London, United Kingdom, Thomson Learning.
Mbah, C.H., Blankson, C., Lamb, C., Hair, J., McDaniel, C. (2002). Enhancing Student Involvement in an International Marketing Class. Great Ideas in Teaching Marketing. 90-91. United States, South Wester Thomson Learning.
Mbah, C.H., Blankson, C., Lamb, C., Hair, J., McDaniel, C. (2002). Marketing Communications Project: Working with Local Firms. Great Ideas in Teaching Marketing. 19-20. United states, South Western Thomson Learning.

Conference Proceeding

Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C. Organization- versus Employees-Level Diversity Inclusion Equity Performances: Social and Economic Fitness in Higher Education.
Blankson, C., Nukpezah, J.A., Opoku, R. (2023). American and Ghanaian College Students' Perceptions of Advertising-in-general: Extended Abstract. Oxford, Mississippi, 2023 ACME Association of Collegiate Marketing Educators Conference.
Blankson, C., Elliot, E.A., Aaronson, S. (2022). Trust and Intellectual Property Rights: Sustainability of African Artistic Consumer-Entrepreneurship Contributions. Accra, Ghana, Academy of African Business and Development (AABD).
Blankson, C., Nguyen, T., Elliot, E.A., Panda, S., Ahmed, S.A., Msweli, P. (2022). Africa Meets America: The Impact of Collectivism and Individualism on Attitude towards Shopping. Accra, University of Ghana, Ghana, Academy of African Business and Development (AABD). https://theaabd.org/
Blankson, C., Mensah, A.K., Hong, S., Murphy, M., Ahmed, S.A. (2022). Consumption of General Elections in Transitioning Economies: An Illustration from Ghana. Accra, University of Ghana, Ghana, Academy of African Business and Development (AABD).
Blankson, C., Dadzie, C.A., Dadzie, K.Q. (2020). A Behind the Scenes Look on Studies of Vulnerability: The Importance of Contextualizing Vulnerability. Chicago, IL, 2020 American Marketing Association Marketing and Public Policy Conference. https://amapublicpolicy20.exordo.com
Blankson, C., Mensah, K. (2019). Why do voters in transitioning economies vote the way they do? Scale development and validation. Consumers' consumption of elections and political brands. Vancouver, BC, Canada, 2019 Academy of Marketing Science Annual Conference.
Blankson, C., Mensah, K. (2019). Voters' consumption of general elections in transitioning economies: Scale development and validation. 2019 American Marketing Association Winter Conference.
Nukpezah, J., Blankson, C. (2018). Investigating the Effects of Government of Ghana's Rural Economic Development Policy that Incorporates Entrepreneurship and Market Orientation on Poverty and Quality of Life. Birmingham, AL, 2018 Southeastern Conference for Public Administration (SECOPA).
Darley, W.K., Blankson, C. (2018). Sub-Saharan African Culture and Entrepreneurial Activities: A Ghanaian Perspective. Porto, Portugal, 2018 Academy of Marketing Science World Marketing Congress.
Blankson, C., Kodua, P., Njoroge, L. (2018). Measuring a Comprehensive Typology of Positioning Strategies. Porto, Portugal, 2018 Academy of Marketing Science World Marketing Congress.
Blankson, C., Nukpezah, J.A. (2018). Matket Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana. Porto, Portugal, 2018 Academy of Marketing Science World Marketing Congress.
Blankson, C., Darmoe, J. (2017). The Interplay between the Concepts of Positioning and Brand Management. 329-336. Ahmedabad, India, 7th IIMA Conference on Marketing in Emerging Economies. http://www.iimahd.ernet.in/icmee2017/
Blankson, C., Opare, G., Nkrumah, M.F. (2017). When a Brand Faces Crisis, Who You Gonna Call? Corporate Reputation, Brand Crisis, and Customer Loyalty. 324-328. Ahmedabad, India, 7th IIMA Conference on Marketing in Emerging Economies. http://www.iimahd.ernet.in/icmee2017/
Ketron, S., Blankson, C. (2015). How Ghanaian Firms Create Spaces to Position Themselves. 3rd International Conference on Contemporary Marketing Issues - Kingston University Business School, London, UK.
Nkrumah, M., Osae-Addo, G., Blankson, C., Ketron, S. (2015). How Retailers in Ghana Position Themselves. Academy of Marketing Science Annual Conference.
Mahmoud, M.A., Hinson, R.E., Blankson, C. (2015). Integration of Economic and Social Strategy, Revisiting the Kohli and Jaworski's and Carroll's Conceptualizations. 3rd International Conference on Contemporary Marketing Issues - Kingston University Business School, London, UK.
Boakye, K.G., Blankson, C., Prybutok, V. (2015). The Battle for Customer Relationship: Toward the Operationalization of the Investment Model. 3rd International Conference on Contemporary Marketing Issues - Kingston University Business School, London, UK.
Boakye, K.G., Blankson, C., Prybutok, V.R., Qin, H. (2015). Healthcare service delivery in Ghana: An empirical study. Proceedings 2015 AIB US Southeast Annual Conference. Page 79. Academy of International Business, Southeast USA Chapter. https://us-se.aib.world/wp-content/uploads/sites/8/2020/10/2015-AIBSE-Proceedings-November-11.pdf
Blankson, C., K, B.G., Prybutok, V.R. (2015). The battle for customer relationship: Toward the operationalization of the investment model. International Conference on Contemporary Marketing Issues.
University of Ghana Business School, M.A., University of Ghana Business School, R.H., University of North Texas, C.B. (2014). Market Orientation and Corporate Social Responsibility Relationship with Banks' Profitability. 2nd UGBS Conference on Business and Development at University of Ghana Business School, Accra, Ghana.
Boakye, K., Blankson, C., Prybutok, V. (2014). Development of a Mass Service Customer Commitment Model. Annual Meeting of the Decision Sciences Institute.
Kalafatis, S.P., Singh, J., Blankson, C. (2013). Brand Positioning as a Determinant of Consumer Attitudes towards Co-brands. European Marketing Academy.
Blankson, C., Kalafatis, S.P., Tsogas, M., Coffie, S. (2013). Congruence in Positioning Service Brands: An Empirical Examination. 2013 World Marketing Congress.
Dadzie, K.Q., Dadzie, C.A., Winston, E., Blankson, C. (2013). Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana. 2013 American Marketing Association Marketing and Public Policy Conference.
Boakye, K.G., Prybutok, V.R., Blankson, C. (2012). The Mediating Effect of Investment Size in Commitment Level Prediction. Southwest Decision Sciences Forty-Third Annual Meeting.
Dadzie, C.A., Blankson, C., Dadzie, K.Q. (2012). Towards a Demand Aggregation Theory of Marketing in Emerging Markets: An Empirical Evaluation of the Promotion of Financial Services in Ghana. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
Boakye, K., Kwon, J., Blankson, C., Prybutok, V.R. (2011). Toward an Application of the Investment Model: Review and Initial Findings. 2911-2916. Decision Sciences Institute.
Blankson, C., Tran, T.P. (2010). American College Students' Choice Criteria of Retail Banks. Hilton Head, South Carolina, Association for Marketing Theory and Practice Conference. http://www.amtp.org
Blankson, C., Owusu-Frimpong, N., Hinson, R.E. (2010). An Exploratory Examination of Positioning Strategies in a Liberalized Developing African Economy. Academy of Marketing Conference. http://www.am2010.org
Blankson, C., Spears, N., Hinson, R.E. (2010). Consumers' Attitude towards Advertising-in-General and Relating them to Buying Decisions. Academy of Marketing Science Annual Conference. http://ams.ieseg.fr
Ye, L., Pelton, L.E., Blankson, C. (2009). An Empirical Investigation of Gender Identity and Consumers Brand Perceptions. Academy of Marketing Science Annual Conference.
Blankson, C. (2009). Positioning Strategy and Impact on Firm Performance: A Qualitative Approach. 20 CD-ROM. Chicago, Illinois, USA, AMA Conference. http://www.AMA.Org
Blankson, C., Strutton, D. (2008). A Longitudinal Examination of Positioning Strategies in Ghana. World Marketing Conference.
Blankson, C., Cheng, J.M., Paswan, A. (2008). College Students' Selection of Banks in Ghana. (CD-ROM) Association for Marketing Theory and Practice Conference.
Paswan, A., Spears, N., Blankson, C. (2008). Do Marketing Educators Influence Perceptions about Marketing? A Soul Searching Exploration. 17 CD-ROM. Association for Marketing Theory and Practice Conference. http://www.amtp.org
Mbah, C., Ogbuehi, A., Blankson, C. (2007). The Challenges of Market Orientation Strategies Implementation in an Emerging Economy. 1-12. IABR (Business) & TLC (Teaching) Conference.
Blankson, C., Cheng, J.M. (2007). A Cross-National Study of Retail Bank Selection in Industrialized, Newly Industrialized and Liberalized Developing Economies. Academy of Marketing Science Annual Conference.
Riley, D., Blankson, C. (2007). The Impact of Market Orientation on Positioning Strategy. European Marketing Academy, EMAC Conference.
Blankson, C., Hirunyawipada, T. (2006). The Comprehensive Strategic Positioning Framework: Research Propositions and Normative Guidelines. 126-127. Product Development Management Association.
Blankson, C., Long-Tolbert, S.J. (2006). Factors Influencing Students' Selection of Credit Cards. Academy of Marketing Science Annual Conference.
Blankson, C. (2006). Positioning Strategies of Firms in South Africa. AMA Conference.
Abeson, F., Blankson, C., Owusu-Frempong, Y. (2005). Marketing Practices of Small Businesses in Rural Ghana. Association for Marketing Theory and Practice Conference.
Blankson, C. (2005). Toward the Operationalization of the Generic Positioning Framework. 298-299. Association for Marketing Theory and Practice Conference.
Blankson, C., Kalafatis, S.P. (2005). Positioning in Service Firms: Model Development and some Basic Normative Guidelines. AMA Conference.
Blankson, C. (2004). Market Orientation of Small Businesses in Michigan: Some Initial Results. Academy of Marketing Conference, Academy of Marketing (UK) Conference.
Blankson, C., Kalafatis, S.P. (2004). Positioning Strategies of International Service Brands. Academy of Marketing Science Annual Conference.
Kalafatis, S.P., Lomax, W., Blankson, C. (2004). The Mediating Role of Trust in Upstream and Downstream Relationships. XI (CD-ROM) 607-611. Academy of Marketing Science Annual Conference. http://www.ams-web.org
Blankson, C., Long-Tolbert, S.J., Hadjicharalambous, C. (2004). American College Students' Choice Criteria of Credit Card Brands: Scale Development and Managerial Contributions. 9-16. Association for Marketing Theory and Practice Conference.
Mbah, N.C., Blankson, C., Ogbuehi, A.O. (2003). An Evaluation of Integration Efforts in Sub-Sahara Africa. 413-416. International Academy of African Business and Development, IAABD Conference.
Blankson, C., Mbah, C.H., Abeson, F. (2003). Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance. 413-416.. Academy of Marketing Science Annual Conference.
Blankson, C. (2003). Defining the Concept of Positioning. 12-19. Association for Marketing Theory and Practice Conference.
Blankson, C., Kalafatis, S.P. (2003). Comprehensive Strategic Positioning Framework: Generalizations and Propositions. 348-357. AMA Conference.
Blankson, C., Owusu-Frempong, Y., Mbah, C.H. (2002). An Exploratory Study of Country Tourism Positioning. 478-491.. International Academy of African Business and Development.
Blankson, C. (2002). An Exploratory Study of Positioning Strategies Employed by Firms in South Africa: A Content Analysis of Print and Radio Advertisements. 101-107. International Academy of African Business and Development.
Blankson, C., Kalafatis, S.P., Long-Tolbert, S.J. (2002). Towards the Operationalization of the Positioning Concept and Incidence of Congruence in the Services Industry. Academy of Marketing Science Annual Conference.
Long-Tolbert, J.S., Blankson, C. (2002). Willingness to Wait: An Individual Difference Perspective on Wait Times. Frontiers in Services Conference.
Mbah, N.C., Blankson, C. (2002). Issues and Challenges of Regional Integration in Sub-Saharan Africa. International Applied Business Research Conference.
Blankson, C. (2001). Some Issues about the Concept of Positioning: An Overview. 550-565. Atlantic Marketing Association.
Blankson, C., Kalafatis, S. (2001). Toward a Composite Strategic Positioning Framework. Academy of Marketing Science Annual Conference.
Blankson, C., Douglas, C., Omar, O. (2001). Structural Adjustment and Private Companies Market Orientations in Ghana. 10-18. International Academy of African Business and Development.
Blankson, C., Abeson, F., Mbah, C. (2001). The Positioning of Ghana as a Tourist Destination. 75-82. International Academy of African Business and Development.
Blankson, C., Omar, O. (2001). An Exploratory Study into Practices of Marketing in the UK Ethnic Minority Small Business Sector. Academy of Marketing Conference.
Blankson, C., Stokes, D. (2001). Customer Care and Marketing Practices in the UK Small Business Sector: Some Preliminary Results. Academy of Marketing Conference.
Blankson, C., Kalafatis, S. (2000). Towards the Development of a Consumer-Derived Generic Positioning Typology. 259-260. AMA Conference.
Blankson, C. (2000). UK-Resident African Small Service Businesses: Patterns of Marketing Practices. 218-226. International Academy of African Business and Development.
Blankson, C., Cheng, J. (1997). Creative Communication Tactics and Positioning Strategies using Content Analysis. 85-97. Academy of Marketing Conference.
Blankson, C., Appiah-Adu, K. (1996). Issues of Market Orientation in a Developing Economy: Some Preliminary Results. 511-512. AMA Conference.
Blankson, C., Kalafatis, S.P., Pollard, M. (1996). Positioning in Services: An Application of Hooley and Saunders Generic Positioning Model. MEG Conference.
Pollard, M., Blankson, C., Kalafatis, S.P. (1995). An Investigation into Relations between Environmental Consciousness and Consumers Characteristics. 655-664. MEG Conference.
Annik, H., Kalafatis, S.P., Blankson, C. (1994). Current Consumption and Distribution Developments in the UK Rice Market. Seminaire Economie du Riz.
Blankson, C. (1994). Positioning and Life Cycle Stages in the UK Services Industry. MEG Conference.

Journal Article

Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C., Paswan, A.K. (2024). Diversity Equity Inclusion Initiatives and Service Brand Performance. Journal of Product & Brand Management.
Blankson, C., Almofeez, S.I., Ojha, D., Struckell, E., Patel, P. (2024). Freight forwarder satisfaction, airport customer loyalty, and competitiveness. Transport Policy. (159) 314-327. Beijing, China, Elsevier. www.elsevier.com/locate/tranpol
Blankson, C., Nukpezah, J.A., Opoku, R.A. (2024). A Comparative Study of the U.S. and Ghana College Students' Perceptions of Advertising-in-General and Impact on Purchase Intentions. Journal of African Business. Advertising, Branding, and Positioning. London, Routledge - Taylor & Francis Group.
Blankson, C., Enyinda, C., Fadahunsi, A. (2023). Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA). Industrial Marketing Management. Positioning and branding. Amsterdam, Netherlands, Elsevier. www.elsevier.com/locate/indmarman
Blankson, C., Juusola, K., Boakye, K.G., Cao, G. (2023). A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France. International Journal of Bank Marketing. Consumption of credit cards. 41 (7) 1743-1768. Bradford, Emerald. www.emerald.com/insight/0265-2323.htm
Blankson, C., Nguyen, T. (2022). The Relationship between CSR and CBBE in sub-Saharan Africa: The Moderating Role of Consumer Perceived Value.. Journal of African Business.
Blankson, C., Kodua, P., Panda, S., Nguyen, T., Hinson, R.E., Narteh, B. (2022). The Relationship between CSR and CBBE in sub-Saharan Africa: The Moderating Role of Customer Perceived Value. Journal of African Business. CSR. 23 (4) 1088-1108. London, Routledge. https://www.tandfonline.com/action/journalInformation?journalCode=wjab20
Blankson, C., Enyinda, C., Cao, G. (2022). Why cannot we all just get along? Resolving customer-focused teams interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making. Journal of Business and Industrial Marketing. Bradford, UK, Emerald.
David, A., Senn, W., Peak, D., Prybutok, V., Blankson, C. (2021). The Value of Visual Quality and Service Quality to Augmented Reality Enabled Mobile Shopping Experience. Quality Management Journal. 28 (3) 116-127.
Elliot, E.A., Blankson, C., Ngugi, B. (2021). Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market. Thunderbird International Business Review. 63 (3) 303-317. Arizona,
Afuic, O., Bonsu, S.K., Manu, F., Knight, C.B., Panda, S., Blankson, C. (2020). Corporate Social Responsibility and Customer Retention: Evidence from the Telecommunication Industry in Ghana. Journal of Consumer Marketing. Corporate Social Responsibility and Firm Marketing Practices. Bradford, Emerald. www.emerald.com/insight/0736-3761.htm
Tran, T., Guzman, F., Paswan, A.K., Blankson, C. (2020). National versus Private Brand: A Regulatory Focus Perspective. Journal of Retailing and Consumer Services. 57 102198.
Tran, T.P., Guzman, F., Paswan, A.K., Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57 102198.
Blankson, C., Darley, W.K. (2020). Sub-Saharan African Cultural Belief System and Entrepreneurial Activities: A Ghanaian Perspective. 6 (2) 67-84. Ottawa, Ontario, Routledge.
Nguyen, T., Blankson, C. (2019). The Invisible Identity in a Visible World: How Religiosity Mediates Consumer Culture and the Marketplace. Journal of Product & Brand Management.
Easmon, R.B., Kastner, A.N., Blankson, C., Mahmoud, M.A. (2019). Social Capital and Export Performance of SMEs in Ghana: The Role of Firm Capabilities. 10 (3) 262-285. Emerald.
Blankson, C., Kalafatis, S.P. (2019). Positioning Strategies in Industrial and B2B Markets. Industrial Marketing Management. Elsevier.
Blankson, C., Iyer, P., Owusu-Frimpong, N., Nwankwo, S., Hinson, R.E. (2019). Positioning Strategies of Foreign and Indigenous Firms in an African Cultural Milieu. Journal of Business Research. Amsterdam, Elsevier.
Blankson, C., Nkrumah, M.F., Opare, G., Ketron, S.C. (2018). Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60 (4) 535--548. Wiley Subscription Services, Inc., A Wiley Company Hoboken.
Coffie, S., Blankson, C., Dadzie, S. (2018). A review and evaluation of market orientation research in an emerging African economy. Journal of Strategic Marketing. Routledge Taylor & Francis.
Panda, S., D'Souza, D.E., Blankson, C. (2018). Corporate Social Responsibility in Emerging Economies: Investigating Firm Behavior in the Indian Context. Thunderbird International Business Review. Corporate Social Responsibility.
Panda, S., Blankson, C., D'Souza, D.E. (2018). Corporate Social Responsibility in Emerging Economies: A Study of Firm Behavior in the Indian Context. Thunderbird International Business Review. 61 (2) 267-276.
Blankson, C., Opare, G., Nkrumah, M., Ketron, S. (2018). Positioning Strategies and Congruence in the Positioning of High-end Indigenous and Foreign Retailers in sub-Saharan Africa: An Illustration from Ghana. Thunderbird International Business Review.
Xu, L., Prybutok, V., Blankson, C. (2018). An Environmental Awareness Purchasing Intention Model. Industrial Management & Data Systems. Emerald.
Papadopoulos, N., Blankson, C. (2018). Managing Culture and Money: Some Critical Issues Facing African Management and Managers. 4 (1) 33-56. Routledge Taylor & Francis. http://www.tandfonline.com/action/journalinformation?journalCode=rajm20
Blankson, C., Cowan, K., Darley, W.K. (2018). Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy. Journal of Macromarketing. Sage.
Blankson, C., Ketron, S.C., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.. Journal of Managerial Issues. 29 (3)
Xu, L., Blankson, C., Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Quality Management Journal. 24 (1) 21-36. ASQ.
Blankson, C., Ketron, S.C., Darmoe, J. (2017). The role of positioning in the retail banking industry of Sub-Saharan Africa. International Journal of Bank Marketing. 35 (4) 685--713.
Mahmoud, M.A., Blankson, C., Hinson, R.E. (2017). Market Orientation and Corporate Social Responsibility: Towards an Integrated Conceptual Framework. Springer Open Access.
Boakye, K.G., Blankson, C., Prybutok, V. (2017). The Battle for Customer Loyalty: An Examination of Customer Loyalty in the Goods and Services Domain. Quality Management Journal. 24 (4) 21-34.
Boakye, K., Blankson, C., Prybutok, V., Qin, H. (2017). An assessment of National Healthcare Service Delivery: A Ghanaian Illustration. International Journal of Quality & Reliability Management. 34 (5) 649-666. Bradford, Emerald. www.emeraldinsight.com
Blankson, C., Ketron, S., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach. Journal of Managerial Issues. 29 (3) 294-314. Pittsburg, Kansas, Kelce College of Business, Pittsburg State University. http://www.journalofmanagerialissues.com
Nukpezah, J.A., Blankson, C. (2017). Microfinance Intervention in Poverty Reduction: A Study of Women Farmer-Entrepreneurs in Rural Ghana. Journal of African Business. 18 (4) 457-475. Routledge Taylor & Francis Group. http://dx.doi.org/10.1080/15228916.2017.1336915
Boakye, K.G., Blankson, C., Prybutok, V.R., Qin, H. (2017). An assessment of national healthcare service delivery: A Ghanaian illustration. International Journal of Quality & Reliability Management. 34 (9) pp. 649-666.
Xu, L., Blankson, C., Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automotive Industry. Quality Management Journal. 24 (1) 21-36. www.asq.org
Boakye, K., Prybutok, V., Blankson, C. (2016). An Integrated Model of Quality for Mass Services in the Context of the Ghanaian Retail Banking Sector. Thunderbird International Business Review. 58 (5) 425-438. Wiley.
Coffie, S., Blankson, C. (2016). Strategic Perspective Theories in the Business Context of an Emerging Economy. Journal of Strategic Marketing. Routledge.
Boakye, K., Blankson, C., Prybutok, V.R. (2016). An Integrated Model of Quality for Mass Services in the Context of the Ghanaian Retail Banking Sector. Thunderbird International Business Review. 58 (5) 425-438.
Blankson, C., Mahmoud, M.A., Blankson, C., Owusu-Frimpong, N., Nwankwo, S., Tran, T.P. (2016). Market Orientation, Learning Orientation, and Business Performance: The Mediating Role of Innovation. International Journal of Bank Marketing. 34 (5) 623-648. Emerald.
Hirunyawipada, T., Paswan, A.K., Blankson, C. (2015). Enhancing usefulness in new product ideas through team level factors. Journal of Business & Industrial Marketing. 30 (7) 855-866.
Tran, T.P., Blankson, C., Roswinanto, W. (2015). Market Orientation: An Option for Universities to Adopt?. International Journal of Nonprofit and Voluntary Sector Marketing.
Blankson, C., Kalafatis, S.P., Coffie, S., Tsogas, M.H. (2014). Comparisons of Media Types and Congruence in Positioning of Service Brands. Journal of Product & Brand Management. 23 (3) 162-179.
Wen, C., Prybutok, V., Blankson, C., Fang, J. (2014). The Role of E-Quality within the Consumer Decision Making Process. International Journal Of Operations And Production Management. 34 (12) 1506-1536.
Blankson, C., Fang, J., Prybutok, V.R., Wen, C. (2014). The Role of E-Quality within the Consumer Decision Making Process. International Journal Of Operations And Production Management. 34 (12) 1506-1536.
Wen, C., Prybutok, V., Blankson, C., Fang, J. (2014). The Role of E-Quality within the Consumer Decision Making Process. International Journal Of Operations And Production Management. 34 (12) 1506-1536. Emerald.
Blankson, C., Cowan, K.L., Crawford, J., Kalafatis, S.P., Singh, J. (2013). A Review of the Relationships and Impact of Market Orientation and Market Positioning on Organizational Performance. Journal of Strategic Marketing. 21 (6) 499-512.
Darley, W.K., Luethge, D.J., Blankson, C. (2013). Culture and International Marketing: A Sub-Saharan African Context. Journal of Global Marketing. 26 (4) 188-202.
Dadzie, K.Q., Dadzie, C.A., Winston, E.E., Blankson, C. (2013). Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Role of marketing in Rural Bank Programs in Ghana. Journal of Public Policy & Marketing. 32 (Special Issue) 52-62.
Owusu-Frimpong, N., Nwankwo, S., Blankson, C., Tarnanidis, T. (2013). The Effect of Service Quality and Satisfaction on Destination Attractiveness of Sub-Saharan African Countries: the Case of Ghana. Current Issues in Tourism. 16 (7-8) 627-646.
Holmes, G.R., Spears, N., Blankson, C. (2013). An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination. Journal of Current Issues & Research in Advertising. 34 (1) 151-165.
Blankson, C., Paswan, A.K., Boakye, K.G. (2012). College Students' Consumption of Credit Cards. International Journal of Bank Marketing. 30 (7) 567-585.
Boakye, K.G., Kwon, J., Blankson, C., Prybutok, V.R. (2012). The Attraction of the Sizzle: A Service Investment Model. Quality Management Journal. 19 (4) 24-38.
Boakye, K., Kwon, J., Blankson, C., Prybutok, V.R. (2012). The Attraction of the Sizzle: A Service Investment Model. Quality Management Journal. 19 (4) 24-38.
Wen, C., Qin, H., Prybutok, V.R., Blankson, C. (2012). The Role of National Culture on Relationships between Customers' Perception of Quality, Values, Satisfaction and Behavioral Intentions. Quality Management Journal. 19 (4) 7-23.
Blankson, C., Crawford, J.C. (2012). Impact of Positioning Strategies on Service Firm Performance. Journal of Business Research. 65 (3) 311-316.
Spears, N.E., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33 (1) 79-93.
Paswan, A.K., Guzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41 (6) 908-918.
Paswan, A.K., Guzzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41 (6) 908-918.
Blankson, C., Spears, N., Hinson, R.E. (2012). West African Immigrants' Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing. 24 (3) 168-185. http://www.tandfonline.com/loi/wicm20
Spears, N.E., Blankson, C., Guzzman, F. (2012). Hope and Fear in an Advertisement Context: How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33 (1) 79-93. http://dx.doi.org/10.1080/10641734.2012.675560
Wang, M.C., Shadab, K., Blankson, C., Cheng, J.M. (2011). The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience. Journal of Global Marketing. 24 (2) 125-135.
Blankson, C., Strutton, D. (2011). A Longitudinal Examination of Positioning Strategies in a Liberalized Developing African Economy: The Case of Ghana. Thunderbird International Business Review. 53 (1) 51-67. http://www.thunderbird.edu
Paswan, A., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45 (3) 311-333. http://www.emeraldinsight.com
Paswan, A.K., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45 (3) 311-333.
Strutton, D., Blankson, C. (2010). Facilitating Creativity in Business-to-Business Retail Partnerships. The Journal of Retail Marketing Management Research. 3 (2) 43-65. http://www.jrmmr.net
Hirunyawipada, T., Beyerlein, M., Blankson, C. (2010). Cross-Functional Integration as a Knowledge Transformation Mechanism: Implications for New Product Development. Industrial Marketing Management. 39 (4) 650-660. http://www.elsevier.com
Darley, W.K., Blankson, C., Luethge, D.J. (2010). Toward an Integrated framework for Online Consumer Behavior and Decision Making Process. Psychology & Marketing. 27 (2) 94-116.
Cheng, J.M., Blankson, C., Sutikno, B., Wang, M.C. (2009). Hybrid Convenience Stores - The Changing Role of Convenience Stores in Taiwan. Asia Pacific Journal of Marketing and Logistics. 21 (3) 417-432.
Cheng, J.M., Blankson, C., Wang, E.S., Chen, L.S. (2009). A Consumer Attitude Comparison among four Subtypes of Interactive Digital Advertising. International Journal of Advertising. 28 (3) 501-525.
Blankson, C., Omar, O.E., Cheng, J.M. (2009). Retail Bank Selection in Developed and Developing Countries: A Cross-National Study of Students' Bank Selection Criteria. Thunderbird International Business Review. 51 (2) 183-198.
Blankson, C., Mbah, C.H., Owusu-Frempong, L.Y. (2009). The Development of a Scale Measuring Consumers' Selection of Retail Banks in Ghana. Journal of African Business. 10 (2) 182-202.
Blankson, C., Kalafatis, S.P., Cheng, J.M., Hadijicharalambous, C. (2008). Impact of Firm Positioning Strategies on Corporate Performance. Journal of Advertising Research. 48 (1)
Blankson, C. (2008). Measuring College Students' Choice Criteria of Credit Cards: Scale Development and Validation. Journal of Marketing Management. 24 (3-4) 317-344.
Darley, W.K., Blankson, C. (2008). African Culture and Business Markets: Implications for Marketing Practices. Journal of Business & Industrial Marketing. 23 (6) 374-383.
Blankson, C. (2008). Consumer Perceptions of UK Plastic Card Brands' Market Positions and Positioning Strategies. The Journal of Retail Marketing Management Research. 1 (2) 1-16.
Blankson, C., Cheng, J., Spears, N. (2007). Determinant of Banks Selection in USA, Taiwan and Ghana. International Journal of Bank Marketing. 25 (7) 469-489.
Blankson, C., Kalafatis, S.P. (2007). Positioning Strategies of International and Multicultural-Oriented Service Brands. Journal of Services Marketing. 21 (6) 435-450.
Blankson, C. (2007). Testing a Newly Developed Typology of Positioning Strategies in South Africa. Journal of African Business. 8 (1) 67-97.
Mbah, C., Ogbuehi, A., Blankson, C. (2007). The Challenges of Market Orientation Strategies Implementation in an Emerging Economy. Journal of Business Case Studies. 3 (2) 29-40.
Blankson, C., Kalafatis, P.S. (2007). Congruence between Positioning and Brand Advertising. Journal of Advertising Research. 79-94.
Motwani, J., Levenburg, M.N., Schwarz, V.T., Blankson, C. (2006). Succession Planning Practices in SME's: An Empirical Analysis. International Small Business Journal. 24 (5) 471-495.
Blankson, C., G., M.J., Levenburg, N.M. (2006). Understanding the Patterns of Market Orientation among Small Businesses' Marketing Intelligence & Planning. Marketing Intelligence & Planning. 24 (6) 572-590.
S., C.J., Charles, C., M., C.S. (2005). A Stage Model of International Brand Development: The Perspective of Manufacturers from two Newly Industrialized Economies - South Korea and Taiwan. Industrial Marketing Management. 34 504-514.
Blankson, C., Cheng, S.J. (2005). Have Small Businesses adopted the Market Orientation Concept? The case of Small Businesses in Michigan. Journal of Business & Industrial Marketing. 20 (6) 317-330.
Blankson, C., Owusu-Frempong, Y., Mbah, C.N. (2004). An Investigation of Ghana's Tourism Positioning. Journal of African Business. 5 (2) 113-136.
Omar, O., Hirst, A., Blankson, C. (2004). Food Shopping Behavior among Ethnic and Non-Ethnic Communities in Britain. Journal of Food Products Marketing. 10 (4) 39-57.
Blankson, C. (2004). Positioning Strategies and Incidence of Congruence of two UK Store Card Brands. Journal of Product & Brand Management. 13 (5) 315-328.
Blankson, C., Kalafatis, P.S. (2004). The Development and Validation of a Consumer/Customer Derived Generic Typology of Positioning Strategies. Journal of Marketing Management. 20 (1-2) 5-43.
Omar, O., Kirby, A., Blankson, C. (2003). Acculturation and the Influence of Ethnicity on Market Orientation of African and Caribbean Companies in Britain. The Service Industries Journal. 23 (4) 81-97.
Blankson, C., Stokes, D. (2002). Marketing Practices in the UK Small Business Sector. Marketing Intelligence & Planning. 20 (1) 49-61.
Blankson, C., Omar, O. (2002). Marketing Practices of African and Caribbean Small Businesses in London, UK. Qualitative Market Research: An International Journal. 5 (2) 123-134.
Blankson, C., Kalafatis, P.S. (2001). The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies. Journal of Marketing Theory and Practice. 9 (2) 35-53.
S., K., Tsogas, M., Blankson, C. (2000). Positioning Strategies in Business Markets. Journal of Business & Industrial Marketing. 15 (6) 416-437.
O., O., Blankson, C. (2000). New Car Retailing: An Assessment of Car Manufacturers' Fairness on Main Dealers. Journal of Strategic Marketing. 8 (3) 261-275.
Blankson, C., Kalafatis, P.S. (1999). Issues and Challenges in the Positioning of Service Brands: A Review. Journal of Product & Brand Management. 8 (2&3) 106-116.
Blankson, C., Kalafatis, P.S. (1999). Issues of Creative Communication Tactics and Positioning Strategies in the UK Plastic Card Service Industry. Journal of Marketing Communications. 5 (2) 55-70.
K., A., Blankson, C. (1998). Business Strategy, Organizational Culture, and Market Orientation. Thunderbird International Business Review. 40 (3) 235-256.
Blankson, C. (1996). An Investigation into the Effects of Questionnaire Identification Numbers in Consumer Mail Surveys. International Journal of Market Research. 38 (3) 277-284.
Annik, H., Kalafatis, P.S., Blankson, C. (1996). Customer-Supplier Relationship in the UK Trade of Rice. British Food Journal. 98 (1) 29-35.

Manuscript

Blankson, C., Atuahene-Gima, K., Elliot, E.A., Clay, E. (2023). Product Innovation Through Political and Non-Political Influence Tactics. Journal of Managerial Issues. Branding and new product development. XXXV [35] (4 [Winter]) 349-373. Pittsburg, Kansas, Pittsburg State University. www.pittstate.edu

Presentations Given

Blankson, C., Success Strategies for International Students, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2015).
Blankson, C., Getting Ideas for an Academic Study: Conceptual and Empirical, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2014).
Blankson, C., Publishing Your Research, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2014).
Blankson, C., Getting Ideas for an Academic Study: Conceptual and Empirical, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2013).
Blankson, C., Publishing Your Research, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2013).
Blankson, C., A Memorandum of Understanding (MOU) of Academic Exchange signed in September 2009 between the University of North Texas (UNT) and the University of Ghana (UG), University of North Texas - UNT in Africa Research Reception, Denton, Texas, (2012).
Blankson, C., New Perspectives in Financial Services Marketing in Ghana, University of North Texas - UNT in Africa Research Reception, Denton, Texas, (2012).
Blankson, C., Cowan, K., Tran, T., Understanding Market Orientation among Small Businesses in Rural Ghana, University of North Texas - UNT in Africa Research Reception, Denton, Texas, (2012).
Blankson, C., Getting Ideas for an Academic Study: Conceptual and Empirical, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2012).
Blankson, C., Publishing Your Research, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2012).
Blankson, C., Getting Ideas for an Academic Study: Conceptual and Empirical, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2011).
Blankson, C., Publishing Your Research, University of North Texas Doctoral Research Colloquium, Denton, Texas, (2011).
Blankson, C., Responding to Reviewers, Faculty and Doctoral Students' seminar, Denton, Texas, (2009).
Blankson, C., Setting yourself up for Tenure, University of North Texas Department of Marketing & Logistics, Denton, Texas, (2008).
Blankson, C., Writing Literature Review, University of North Texas Department of Marketing & Logistics, Denton, Texas, (2008).
Blankson, C., Product/Service Positioning and Branding, University of North Texas Executive Seminar Series, Denton, Texas, (2007).
Blankson, C., The Impact of Marketing on Small Business Practices, NCTC/SBDC Small Business Breakfast Meeting, Denton, Texas, (2006).
Blankson, C., Starting a Small Business on your own: the Impact of Marketing, Summer 2005 Camp Business: LIU C.W. Post Campus, Brookville, Long Island, New York, (2005).
Blankson, C., Hadjicharalambous, C., American College Students' Choice Criteria of Credit Card Brands: Scale Development, LIU-C. W. Post Business Program Research Colloquium Series, Brookville, Long Island, New York, (2004).
Blankson, C., An Exploratory Study of Country Tourism Positioning, Grand Valley State University Padnos International Area Studies Program, Grand Rapids, Michigan, (2002).
Blankson, C., Structural Adjustment and Private Companies' Market Orientations in Ghana, LIU-C. W. Post Business Program Research Colloquium Series, Brookville, Long Island, New York, (2002).
Blankson, C., Teaching Students with English as a Foreign Language: Issues and Challenges, LIU-C. W. Post Business Program Research Colloquium Series, Brookville, Long Island, New York, (2002).

Lecture

Blankson, C. (Author & Presenter), 50th Year Celebration College of Business Marketing Department - UT Arlington, Retro-research: UNT Department of Marketing and Logistics Expands Global Outreach to Africa, University of Texas Arlington, Arlington, Texas, United States of America. (2016 - 2016).
Blankson, C., International Research Conference on Multidisciplinary Research and Transformation in Africa - University of Ghana College of Humanities, Accra, Ghana, June 18-20, (2015).

Oral Presentation

Nguyen, T.D. (Author & Presenter), Ganesh, G. (Author), Blankson, C. (Author), Yaghi, M. (Author), American Marketing Association Summer 2023 Educators' Conference, Organization- versus Employee-Level Diversity Inclusion Equity Performances: The Case of Higher Education, American Marketing Association, San Francisco, CA, USA, United States of America. (2023 - 2023).
Blankson, C. (Author & Presenter), Nguyen, T.D. (Author), Academy of African Business and Development, Africa Meets America: The impact of Collectivism and Individualism on Attitude towards Shopping, Academy of African Business and Development, Accra, Ghana, Ghana. (2022 - 2022).
Blankson, C. (Author & Presenter), 50th Year Celebration College of Business Marketing Department - UT Arlington, Patterns of the Concept of Positioning: Some Initial Literature Themes and Intellectual Structure, University of Texas Arlington, Arlington, Texas, United States of America. (2016 - 2016).
Nkrumah, M. (Author), Osae-Addo, G. (Author), Blankson, C. (Author), Ketron, S. (Author & Presenter), Academy of Marketing Science Annual Conference, How Retailers in Ghana Position Themselves, United States of America. (2015 - 2015).
Ketron, S. (Author & Presenter), Blankson, C. (Author), ICCMI London 2015 Conference, How Ghanaian Firms Create Spaces to Position Themselves, United States of America. (2015 - 2015).
Prybutok, V.R. (Other), Boakye, K. (Other), Blankson, C. (Other), Qin, H. (Other), Academy of International Business, Southeast USA Chapter, An assessment of national healthcare service delivery: A Ghanaian illustration, Savannah, Georgia, United States of America. (2015 - 2015).
Blankson, C., Key Note Presentation on Fortune Favors the Market-Oriented and Well-Positioned Firm at the Small Business Development Center (SBDC), Denton, Texas on December 9, 2014, (2014).
Blankson, C., Guest speaker at the 2nd Ghana Customer Service Week held at the British Council, Accra, Ghana. Topic: Positioning Ghanaian Businesses through Customer Service. The conference was organized under the auspices of the Organization for Customer Service Excellence Ghana (OCSEG), 2nd Ghana Customer Service Conference at the British Council, Accra, Ghana, Accra, Ghana, (2012).

Other

Prybutok, V.R. (Other), Boakye, K. (Other), Blankson, C. (Other), 3rd International Conference on Contemporary Marketing Issues, The battle for customer relationship: Toward the operationalization of the investment model, London, United Kingdom. (2015 - 2015).

Paper

Blankson, C. (Author & Presenter), Edu, K. (Author), Mensah, K. (Author), Hong, S. (Author), Murphy, M. (Author), Sayed, A. (Author), 22nd Academy of African Business and Development Conference, Consumption of General Elections in Transitioning Economies: An illustration from Ghana, Accra, Ghana, Ghana. (2022 - 2022).

Professional Meeting Contribution

David, A. (Author & Presenter), Senn, W.D. (Author), Prybutok, V. (Author), Mamun, M. (Author), Peak, D.A. (Author), Blankson, C. (Author), Decision Sciences Institute 52nd Annual Conference, The Influence of Product Type on Purchase Intention in Augmented Reality-Enabled Mobile Retail, United States of America. (2021).

Media Contributions

Newspaper

"Positioning Ghanaian Businesses through Customer Service," Daily Graphic - Ghana. (October 3, 2012).

Contracts, Grants, Sponsored Research

Grant - Research

Blankson, C., Cao, G. (Co-Principal), Coffie, S. (Supporting), "A Survey of Consumers' Attitude about Possessions, Life and Death," sponsored by Digital Transformation Research Center, Ajman University, Ajman, UAE, International, $3000 Funded. (2021 - 2021).
Blankson, C., Cao, G. (Principal), Enyinda, C.I. (Supporting), Duan, Y. (Supporting), Fadahunsi, A. (Supporting), "Antecedents, Consequences, and Moderators of Social Media Marketing in B2B SME Settings," sponsored by Ajman University, Ajman, UAE, International, $12000 Funded. (2020 - 2021).
Blankson, C. (Principal), Blankson, C., "Attitudes to Banking Products by Rural Cocoa Farmers," sponsored by Ghana Institute of Management and Public Administration (GIMPA), Other, $3000 Funded. (2014 - 2014).
Blankson, C., "Country Positioning CEO and Policy Makers' Study," sponsored by Ghana Institute of Management and Public Administration Faculty Research Grant, $3000 Funded. (2012 - 2012).
Blankson, C., "Rural Small Business Market Orientation and Public Policy Implications in Ghana," sponsored by Ghana Institute of Management and Public Administration Faculty Research Grant, $2000 Funded. (2012 - 2012).
Blankson, C., "Exchange agreement between the University of North Texas and the University of Ghana," $3000 Funded. (2010 - 2010).
Blankson, C., "Poor Rural African Individuals' Buying Behavior and Attitudes towards Possessions and Consumption of Death Rituals," $750 Funded. (2008 - 2008).
Blankson, C., "A Replication of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies," $1100 Funded. (2005 - 2005).
Blankson, C., Hadjicharalambous, C., "A Marketing plan branding the College of Management," sponsored by The Dean's Office - College of Management of Long Island University, C.W. Post Campus, $3000 Funded. (2003 - 2003).
Blankson, C., "The Impact of Positioning Strategies on Firm Performance," sponsored by Long Island University, C. W. Post College of Management, $2500 Funded. (2002 - 2002).
Blankson, C., Cao, G. (Principal), Enyinda, C.I. (Supporting), Duan, Y. (Supporting), Fadahunsi, A. (Supporting), "Antecedents, Consequences, and Moderators of Social Media Marketing in B2B SME Settings," sponsored by Ajman University, Ajman, UAE, International, Funded. (2020 - 2021).

Service

University Service

Reference Writer, Reference letter in support of Ms. Fahmida Mahmood to pursue Ph.D. degree in marketing in RCOB, UNT. (May 10, 2024 - Present).
Reference Writer, TAMS. (October 20, 2021 - Present).
Committee Member, Marketing Position Hiring Committee - 2021. (November 2, 2020 - Present).
Committee Member, Curriculum Committee. (September 24, 2020 - Present).
Committee Member, Diversity & Inclusion Advisory Board Subcommittee. (September 24, 2020 - Present).
Committee Member, Institutional Review Board (IRB). (September 24, 2020 - Present).
Committee Member, Department of Marketing, Logistics, and Operations Management Social committee. (August 24, 2020 - Present).
Reference Writer, Support for student seeking to enter graduate school. (January 2020 - Present).
Committee Member, Institutional Review Board (IRB). (January 20, 2018 - Present).
Guest Speaker (Presenter in the Toulouse Graduate School on "Success Strategies for International Ph.D. Students."), Toulouse Graduate School Graduate Workshops. (January 30, 2017 - Present).
Guest Speaker, Toulouse Graduate School Graduate Workshops. (September 23, 2016 - Present).
Committee Member, Faculty Search Committee. (August 2016 - Present).
Task Force Member, Toulouse Graduate School Graduate Mock Interviews. (March 1, 2016 - Present).
Student Recruiter, College of Business Minority Doctoral Students Recruitment - Ph.D. Project. (November 2015 - Present).
Committee Member, Personnel and Tenure Committee. (2014 - Present).
Reference Writer, Reference Letter for Ms. Emily Patterson, alumni. (July 17, 2024 - June 21, 2024).
Faculty Mentor, TAMS student research advisor. (January 10, 2022 - May 10, 2024).
Reference Writer, Reference letter for Ms. Miranda Hogan for pursue a master's degree in librarianship at UNT. (February 10, 2023 - April 6, 2023).
Reference Writer, Reference letter for Ms. Sarah Geisler to pursue master's degree in inter-disciplinary studies. (February 10, 2023 - April 6, 2023).
Reference Writer, Dr. Lydia Njoroge former UNT Ph.D. student. (November 11, 2022 - November 12, 2022).
Reference Writer, Mr. Rupesh Yadala. (November 1, 2022 - November 2, 2022).
Special Institutional Assignment, Dr. Kirsten Cowan - UNT alumni. (December 9, 2021 - January 20, 2022).
Reference Writer, Dr. Swati Panda. (October 1, 2021 - October 29, 2021).
Guest Speaker, TAMS Research Symposium. (September 9, 2021 - September 9, 2021).
Faculty Advisor, Honors Thesis Supervisor - UNT Honors Program. (September 1, 2020 - May 13, 2021).
Other (Accreditation Review Panel Member), National Center for Academic Accreditation and Evaluation (NCAAA) of Saudi Arabia. (April 3, 2021 - April 7, 2021).
Committee Member, Ph.D. Dissertation. (2018 - 2020).
Reference Writer, Dr. Julius Nukpezah UNT Alumn. (October 15, 2020 - October 16, 2020).
Reference Writer, Mr. Benedict Baako - UNT MBA applicant. (October 15, 2020 - October 15, 2020).
Reference Writer, Ms. Andrea Goico. (May 10, 2020 - May 10, 2020).
Reference Writer, Dr. Julius Nukpezah. (October 11, 2019).
Reference Writer, Mr. Alsius David. (October 11, 2019).
Reference Writer, Swati Panda. (October 11, 2019).
Guest Speaker, Toulouse Graduate School, University of North Texas. (September 27, 2019 - September 27, 2019).
Chairperson, Investigative Committee (issues about ethics). (April 22, 2019 - September 10, 2019).
Reference Writer, Dr. Julius Nukpezah. (September 09, 2019 - September 09, 2019).
Committee Chair, Ms. Lydia Njoroge. (August 20, 2014 - August 30, 2019).
Reference Writer, Andrea Goico. (August 23, 2019 - August 23, 2019).
Reference Writer, Cesar Baltazar. (August 16, 2019 - August 16, 2019).
Committee Member, Scott J. Warren. (August 20, 2015 - July 2019).
Reference Writer, Swati Panda. (July 29, 2019 - July 29, 2019).
Reference Writer, Sarah Shrimpton. (March 09, 2019 - March 09, 2019).
Task Force Chair, Focus Group Interview under the auspices of the Department of History. (January 20, 2019 - March 08, 2019).
Reference Writer, Ms. Kristine Jones. (October 4, 2018 - October 4, 2018).
Committee Member, Mr. Hasan Uvet. (September 20, 2017 - July 2018).
Committee Member, Ms. Lu Xu Doctoral Committee. (May 2015 - July 2018).
Grant Proposal Reviewer, Internal, Toulouse Graduate School. (March 30, 2018 - May 10, 2018).
Reference Writer, Dr. Kirsten Cowan - UNT Alumni. (March 25, 2018).
Reference Writer, Mr. Daniel Crystofer Allen. (March 19, 2018).
Reference Writer, Ms. Lu Xu (ABD). (February 15, 2018).
Reference Writer, Ms. Lu Xu (ABD). (February 14, 2018 - February 14, 2018).
Grant Proposal Reviewer, Internal, Toulouse Graduate School. (February 04, 2018 - February 10, 2018).
Faculty Advisor (Independent study), Katherine Bullard. (August 28, 2017 - December 8, 2017).
Reference Writer, Ms. Lu Xu. (October 18, 2017 - October 18, 2017).
Committee Member, John Ricky Fergurson. (September 27, 2017).
Other (Wrote reference letter for doctoral student), Ms. Lu Xu. (September 08, 2017 - September 08, 2017).
Guest Speaker, Toulouse Graduate School Graduate Workshop. (September 06, 2017 - September 06, 2017).
Program Coordinator, Ph.D. Program. (August 20, 2013 - August 28, 2017).
Committee Member, Curriculum Committee. (2013 - 2016).
Student Recruiter, Recruitment of Ph.D. Students. (May 2015 - May 2016).
1st Student and Faculty Research Symposium on Research in/about Africa. (2015 - 2015).
Faculty Mentor, Charlene Dadzie. (2015 - 2015).
Faculty Advisor, Dr. Selcuk (Scott) Ertekin - Missouri Western State University and UNT Alumn. (2015 - 2015).
Faculty Advisor, Dr. Trang Tran, SUNY Oneonta and UNT Alumn. (2015 - 2015).
External Examiner for MPhil in Marketing - University of Ghana Business School. (2015 - 2015).
External Examiner for Ph.D. thesis - Carleton University, Ottawa, Canada. (2015 - 2015).
Internal Examiner for Ph.D. in Marketing - University of Ghana Business School. (2015 - 2015).
Chairperson, International Committee. (2014 - 2015).
Committee Member, Doctoral Program Committee. (September 1, 2013 - August 31, 2015).
Committee Member, International Committee. (September 1, 2011 - August 31, 2015).
Committee Member, Ph.D. Dissertation Committee. (January 2014 - May 2015).
Committee Member, Bo Dai. (2014 - 2014).
Committee Member, Brandon Phillips. (2014 - 2014).
Faculty Mentor, Charlene Dadzie. (2014 - 2014).
Dr. Chao Wen for 2014 Toulouse Dissertation Award. (2014 - 2014).
Dr. Kwabena Boakye for summer teaching at the Ghana Institute of Management and Public Administration. (2014 - 2014).
External Examiner for Master of Philosophy (MPhil) in Marketing - University of Ghana. (2014 - 2014).
External examiner for Mphil thesis - University of Ghana, School of Graduate Studies (Degree in Master of Philosophy in Marketing from the University of Ghana Business School) UG has MOU with UNT for collaboration in academic, staff and student exchange. (2014 - 2014).
Committee Member, Kirsten Cowan. (2014 - 2014).
Faculty Mentor, Kirsten Cowan. (2014 - 2014).
Faculty Mentor, MBA student Mr. Jay Garcia. (2014 - 2014).
Committee Chair, Rajiya Jones MA Interdisciplinary Study. (2014 - 2014).
Committee Member, Rebecca Scott. (2014 - 2014).
Recommendation Letter for Ms. Charlene Dadzie. (2014 - 2014).
Recommendation letter for Ms. Lili Gai. (2014 - 2014).
Faculty Mentor, Thuy Nguyen Recommendation letter. (2014 - 2014).
Toulouse Graduate School. (2014 - 2014).
Widyarso Roswinanto. (2014 - 2014).
Faculty Mentor, Charlene A. Dadzie Recommendation letter. (2013 - 2013).
Doctoral student (Dr. Bo Dai) Recommendation letter for a faculty position. (2013 - 2013).
Faculty Mentor, Doctoral student Charlene Dadzie. (2013 - 2013).
Faculty Mentor, Doctoral student Dr. Bo Dai. (2013 - 2013).
Faculty Advisor, Doctoral student Gina Tran. (2013 - 2013).
Committee Member, Doctoral student Kwabena Boakye. (2013 - 2013).
Faculty Mentor, Doctoral student Thuy Nguyen. (2013 - 2013).
External examiner for MPhil Marketing theses for School of Graduate Studies, University of Ghana, Legon, Ghana. (2013 - 2013).
Faculty Mentor, Kirsten Cowan. (2013 - 2013).
Faculty Mentor, Kirsten Cowan. (2013 - 2013).
Marketing Doctoral Program Committee, Department of Marketing & Logistics, University of North Texas. (2013 - 2013).
Mr. Widyarso Roswinanto Ph.D. candidate. (2013 - 2013).
Presentation to Doctoral and Masters students on Getting ideas for Thesis under the auspices of the Toulouse Graduate School of the University of North Texas. (2013 - 2013).
Presentation to Doctoral and Masters students under the auspices of Toulouse Graduate School, UNT. (2013 - 2013).
UNT-I 2013 Charn Fund Committee Review member. (2013 - 2013).
Committee Member, Widyarso Roswinanto. (2013 - 2013).
Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing. (2012 - 2012).
Doctoral student Chao Wen. (2012 - 2012).
Doctoral student Kwabena Boakye. (2012 - 2012).
Doctoral student Ms. Kirsten Cowan. (2012 - 2012).
Doctoral student Wen Chao. (2012 - 2012).
Presentation to Doctoral and Masters students in the Toulouse Graduate School on April 16, 2012. (2012 - 2012).
Presentation to Doctoral and Masters students under the auspices of the Toulouse Graduate School, UNT, February 27, 2012. (2012 - 2012).
Supervision of Masters Dissertation for the Toulouse Graduate School. (2012 - 2012).
Curriculum Committee. (2011 - 2011).
Dr. Trang Tran. (2011 - 2011).
International Committee. (2011 - 2011).
Personnel Affairs Committee. (2011 - 2011).
Ph.D. Committee. (2011 - 2011).
Presentation to Doctoral and Masters Students under the auspices of the Toulouse Graduate School, UNT (September 28, 2011). (2011 - 2011).
Presentation to Doctoral students under the auspices of Toulouse Graduate School, UNT (February 21, 2011). (2011 - 2011).
University of North Texas & University of Ghana Academic Exchange Program. (2011 - 2011).
University of North Texas, College of Business, Department of Marketing & Logistics. (2011 - 2011).
UNT Globalization Affairs Committee. (2011 - 2011).
Committee Chair, COB International Programs. (September 1, 2010 - August 31, 2011).
Committee Member, Curriculum. (September 1, 2010 - August 31, 2011).
Committee Chair, International Committee. (September 1, 2010 - August 31, 2011).
Committee Chair, Ph.D. Committee. (September 1, 2010 - August 31, 2011).
Toulouse School of Graduate Studies Master and Doctoral Fellow Awards. (2010 - 2010).
Uiversity of North Texas and University of Ghana Academic Exchange and Study Abroad. (2010 - 2010).
Association for Marketing Theory and Practice Conference. (2009 - 2009).
Curriculum Committee. (2009 - 2009).
Graduate Student Travel Grant Committee. (2009 - 2009).
Personnel Affairs Committee (PAC). (2009 - 2009).
Committee Member, Ph.D. Committee. (2009 - 2009).
Promotion and Tenure Committee (PAT). (2009 - 2009).
UNT Academic Planning Council (APC). (2009 - 2009).
Winter American Marketing Association Educators' Conference. (2009 - 2009).
Committee Member, Marketing and Logistics Curriculum Committee. (September 1, 2008 - August 31, 2009).
Committee Member, Ph.D. Committee. (September 1, 2008 - August 31, 2009).
Association for Marketing Theory and Practice Conference. (2008 - 2008).
COB General Scholarship Committee. (2008 - 2008).
College of Business International Committee. (2008 - 2008).
Ph.D. Dissertation Committee: Dr. Selcuk (Scott) Ertekin. (2008 - 2008).
Uiversity of North Texas USA-African Student Organization. (2008 - 2008).
Committee Member, International Committee. (September 1, 2006 - August 31, 2008).
Association for Marketing Theory and Practice Conference. (2007 - 2007).
Ph.D. Dissertation Committee: Dr. Clinton Amos. (2007 - 2007).
Ph.D. Dissertation Committee: Dr. Gary Holmes. (2007 - 2007).
Ph.D. Dissertation Committee: Dr. Lilly Ye. (2007 - 2007).
UNT Hispanic and Global Initiative Committee. (2007 - 2007).
Association for Marketing Theory and Practice Conference. (2006 - 2006).
Ph.D. Dissertation Committee: Dr. Tom Hirunyawipada. (2006 - 2006).
Committee Member, Professional Leadership Program Liaisons. (September 1, 2005 - August 31, 2006).
Association for Marketing Theory and Practice Conference. (2005 - 2005).
Other, (2004 - 2004).
Academy of International Business. (2004 - 2004).
International Academy of African Business and Development. (2004 - 2004).
Long Island University College of Management Faculty Advisor for AMA student chapter. (2004 - 2004).
Long Island University Faculty Senate. (2004 - 2004).
Long Island University Faculty-student grievance & appeals committee. (2004 - 2004).
International Academy of African Business and Development. (2003 - 2003).
Long Island University College of Management Faculty Development Committee. (2003 - 2003).
Long Island University, College of Management. (2003 - 2003).
International Academy of African Business and Development. (2002 - 2002).
Other, (2001 - 2001).
Grand Valley State University Faculty Advisor for AMA student chapter. (2001 - 2001).
Grand Valley State University International Affairs Faculty/Staff Association. (2001 - 2001).
Grand Valley State University International Programs. (2001 - 2001).
Grand Valley State University Faculty Advisor for AMA student chapter. (2000 - 2000).
Other, (1998 - 1998).

Public Service

Committee Chair, Barbara Easmon/University of Ghana Business School Doctoral Program. Accra, Greater Accra. (September 1, 2015 - August 20, 2018).
Committee Chair, Juliana Akushika Acquaye/University of Ghana Business School Doctoral Program. Accra, Greater Accra. (September 1, 2015 - August 17, 2018).
Committee Member, National Central University, Taiwan. (July 13, 2018).
Other (Reviewer of Book Proposal for the Editor), John Stuart Publishing. London, Greater London. (February 22, 2018 - March 16, 2018).
Other (Assessment of Dosier of Promotion of faculty from Lecturer to Senior Lecturer), Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (November 01, 2017 - November 18, 2017).
Other (Assessment of Dosier of Promotion of faculty from Lecturer to Senior Lecturer), Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (November 01, 2017 - November 18, 2017).
Other (Review of Promotion and Tenure for Faculty from Lecturer to Senior Lecturer), University of Professional Studies, Accra, Ghana. Accra, Greater Accra. (July 23, 2017 - September 07, 2017).
Grant Proposal Reviewer, External, Research Grants Council of Hong Kong. Wanchai, Hong Kong. (February 28, 2017 - March 09, 2017).
Other (Review of faculty promotion package), Review of Promotion and tenure of Faculty at Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (January 2017 - February 2017).
Committee Chair, Africa Research Symposium - First Africa Research Symposium in the DFW Area. Denton, Texas. (January 2015 - June 2015).
Other (Other Community Service Activities), Denton Mentors. (2014 - 2014).
Other (Other Community Service Activities), Review of Promotion and Tenure for faculty member at SUNY Old Westbury. (2013 - 2013).
Other (Other Community Service Activities), Review of Promotion and Tenure of Faculty Member at Central University College, Accra, Ghana. (2013 - 2013).
Other (Other Community Service Activities), Salvation Army bell-ringing volunteer in front of Walmart, Denton, Texas. Denton, Texas. (December 2010 - December 2010).
Other (Other Community Service Activities), Preparation of professional opinion on US job application for Jackson Lewis Attorneys at Law. Dallas, Texas. (September 2010 - September 2010).
Committee Member, Emerald/ALCS 2008 Research Fund Award for Public Sector Management in Africa. London, United Kingdom. (April 2009 - June 2009).

Professional Service

Officer, Vice President, Academy of African Business and Development (AABD). Edmonton, Canada, Alberta. (April 8, 2022 - Present).
Reviewer, Journal Article, Journal of Product and Brand Management. Denton, Texas. (October 20, 2021 - Present).
Editor, Associate Editor, International Journal of Bank Marketing. New York, NY. (October 1, 2020 - Present).
Editor, Guest Editor, Industrial Marketing Management. Denton, TX. (February 1, 2020 - Present).
Editorial Review Board Member (Elected to the ERB), International Journal of Operations and Production Management. (October 25, 2017 - Present).
Task Force Chair, UNT Africa Research Task Foce. (August 2014 - Present).
Committee Chair, University of Ghana Graduate School. (January 2014 - Present).
Committee Chair, University of Ghana Graduate School. (January 2013 - Present).
Editorial Review Board Member, Industrial Marketing Management. (January 2008 - Present).
Interaction with Industry, Major and on-going research in Positioning. (January 2007 - Present).
Editorial Review Board Member, Journal of African Business. (January 2002 - Present).
Reviewer, Conference Paper, 2025 AMS (Academy of Marketing Science) Annual Conference. (October 20, 2024 - November 10, 2024).
Reviewer, Conference Paper, 2025 American Marketing Association (AMA) Winter Academic Conference. Chicago, IL. (October 1, 2024 - November 3, 2024).
Reviewer, Journal Article, Marketing Intelligence and Planning. Lubbock, Texas. (September 11, 2024 - September 21, 2024).
Reviewer, Journal Article, Journal of Product and Brand Management. Glasgow, Scotland. (August 30, 2024 - September 21, 2024).
Other (Student mentoring program), Kingston University, London - student mentoring program. Kingston-upon-Thames, Greater London. (August 10, 2023 - May 30, 2024).
Reviewer, Journal Article, Marketing Intelligence and Planning. Brandford, England. (April 20, 2024 - May 11, 2024).
Reviewer, Conference Paper, Academy of African Business and Development (AABD). Topeka, Kansas. (January 2, 2024 - February 15, 2024).
Reviewer, Journal Article, Journal of Product and Brand Management. Glassgow, Scotland. (December 28, 2023 - February 5, 2024).
Reviewer, Conference Paper, American Marketing Association (AMA) 2024 Summer Academic Conference. Chicago, IL. (December 30, 2023 - January 2, 2024).
Other (Ph.D. Dissertation External Examiner), The University of the West Indies, St. Augustine, Trinidad and Tobago, WI. St. Augustine, Trinidad. (May 12, 2022 - November 28, 2023).
Other (DBA Dissertation External Examiner), Ajman University. Ajman, Emirate of Ajman. (September 1, 2023 - November 7, 2023).
Reviewer, Conference Paper, American Marketing Association (AMA) Winter Conference. Chicago, IL. (September 30, 2023 - October 21, 2023).
Reviewer, Journal Article, Management Research Review. Bradford, (September 30, 2023 - October 9, 2023).
Reviewer, Journal Article, International Journal of Consumer Studies. New York, NY. (September 24, 2023 - October 7, 2023).
Reviewer, Journal Article, Journal of Strategy and Management. Bradford, (September 20, 2023 - October 7, 2023).
Other (Recommendation letter for a UNT Ph.D. alumni.), Dr. Julius Nukpezah, UNT Alumni. Mississippi State, MS. (September 20, 2023 - September 28, 2023).
External T&P Letter Writer, University of London, Birkbeck College, London. London, Greater London. (June 1, 2023 - September 27, 2023).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Bradford, (September 18, 2023 - September 24, 2023).
Reviewer, Journal Article, Journal of African Business. Greensboro, NC. (September 9, 2023 - September 24, 2023).
Other (Ph.D. Dissertation external examiner of written and oral defense), Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (March 1, 2023 - June 15, 2023).
Reviewer, Grant Proposal, Research Grants Council (RGC) of Hong Kong. Hong Kong, China. (March 27, 2023 - April 30, 2023).
Reviewer, Journal Article, Journal of Consumer Marketing. Bradford, England. (April 14, 2023 - April 15, 2023).
Reviewer, Journal Article, Journal of African Business. Atlanta, GA. (March 2, 2023 - April 15, 2023).
Reviewer, Journal Article, International Journal of Bank Marketing. New York, NY. (March 20, 2023 - April 9, 2023).
Reviewer, Journal Article, Journal of International Business Studies. College Station, TX, Texas. (March 1, 2023 - March 18, 2023).
Reviewer, Conference Paper, 2023 AABD Annual Conference. London, Greater London. (March 1, 2023 - March 6, 2023).
Reviewer, Conference Paper, 2023 Summer AMA Conference. Chicago, IL. (February 2, 2023 - February 6, 2023).
Reviewer, Journal Article, International Journal of Operations and Production Management. (January 26, 2023 - February 2, 2023).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA. (December 2, 2022 - December 30, 2022).
Reviewer, Conference Paper, 2023 AMA Marketing & Public Policy Conference. Chicago, IL, Illinois. (November 11, 2022 - November 17, 2022).
Reviewer, Journal Article, International Journal of Operations and Production Management. Bradford, (October 20, 2022 - October 31, 2022).
Reviewer, Journal Article, Journal of Business Research. (October 1, 2022 - October 30, 2022).
Reviewer, Journal Article, International Journal of Operations and Production Management. Lansing, MI. (June 5, 2022 - June 12, 2022).
Reviewer, Journal Article, Journal of African Business. Greensboro, North Carolina. (March 12, 2022 - March 13, 2022).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA. (March 10, 2022 - March 12, 2022).
Other (Ph.D. Dissertation external examiner), National Central University, Taiwan. Jung Li City, Taiwan, Taipei. (February 1, 2022 - March 1, 2022).
Other (Ph.D. Dissertation External examiner), Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (September 27, 2021 - February 10, 2022).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA. (December 22, 2021 - January 2, 2022).
Reviewer, Journal Article, Management Research Review. (December 5, 2021 - December 27, 2021).
Reviewer, Conference Paper, 2022 AMA Marketing + Public policy Conference. Chicago, IL. (December 1, 2021 - December 24, 2021).
Reviewer, Journal Article, Journal of Business Research. Atlanta, GA. (November 30, 2021 - December 24, 2021).
Reviewer, Grant Proposal, South African National Research Foundation - Research and Innovative Support and Advancement. Cape Town, (September 20, 2021 - October 30, 2021).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Atlanta, Georgia. (October 13, 2021 - October 29, 2021).
Committee Member, Ernest Tsetse of the University of Ghana. Accra, Ghana. (August 1, 2019 - October 18, 2021).
Reviewer, Journal Article, Journal of Business Research. (September 20, 2021 - October 1, 2021).
External T&P Letter Writer, Ghana Institute of Management and Public Administration (GIMPA). Accra, Greater Accra. (August 20, 2021 - August 29, 2021).
Other (MBA External Oral Examination Examiner), National Central University, Taiwan. Chung Li City, Taiwan, Taiwan. (August 10, 2021 - August 10, 2021).
Reviewer, Journal Article, Industrial Marketing Management. Denton, Texas. (July 10, 2021 - August 1, 2021).
Reviewer, Journal Article, Industrial Marketing management. Denton, Texas. (June 20, 2021 - June 25, 2021).
Reviewer, Journal Article, Journal of Marketing Theory and Practice. Denton, Texas. (June 15, 2021).
Reviewer, Journal Article, Journal of Product Innovation Management. Atlanta, Georgia. (May 24, 2021 - May 28, 2021).
Reviewer, Journal Article, Journal of Strategic Marketing. Cardiff, Wales. (April 15, 2021 - May 24, 2021).
Reviewer, Journal Article, Management Research Review. (May 5, 2021 - May 23, 2021).
Reviewer, Journal Article, European Journal of Marketing. Denton, Texas. (May 7, 2021 - May 17, 2021).
Reviewer, Journal Article, Journal of Consumer Marketing. Paris, (March 1, 2021 - April 16, 2021).
Reviewer, Journal Article, Journal of Business Research. Boston, MA. (March 29, 2021 - April 14, 2021).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA, PA. (March 3, 2021 - April 14, 2021).
Reviewer, Conference Paper, American Marketing Association 2021 Summer Conference. Chicago, IL. (March 1, 2021 - March 15, 2021).
Reviewer, Journal Article, Journal of Product and Brand Management. Denton, Texas. (February 1, 2021 - February 8, 2021).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA. (December 2, 2020 - January 24, 2021).
Reviewer, Journal Article, Journal of Business Research. (October 28, 2020 - November 10, 2020).
Reviewer, Ad Hoc Reviewer, Journal of Product Innovation Management. Atlanta, GA. (September 25, 2020 - October 17, 2020).
External T&P Letter Writer, Department of Marketing, Fordham University. New York, NY. (September 20, 2020 - October 6, 2020).
Reviewer, Journal Article, Journal of Product and Brand Management. Glasgow, Scotland. (September 21, 2020 - September 29, 2020).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Atlanta, GA. (September 24, 2020 - September 24, 2020).
Reviewer, Journal Article, Industrial Marketing Management. Philadelphia, PA. (September 8, 2020 - September 24, 2020).
Reviewer, Journal Article, Journal of Marketing Management. Bradford, (September 10, 2020 - September 20, 2020).
Reviewer, Conference Paper, 2021 American Marketing Association Winter Conference. Chicago, IL. (September 9, 2020 - September 20, 2020).
Reviewer, Journal Article, Africa Journal of Management. Ottawa, Ontario. (September 2, 2020 - September 10, 2020).
Reviewer, Journal Article, International Journal of Bank Marketing. New York City, NY. (September 1, 2020 - September 10, 2020).
Reviewer, Journal Article, Journal of Public Policy and Marketing. Chicago, IL. (June 10, 2020 - June 26, 2020).
Reviewer, Journal Article, International Journal of Operations and Production Management. Amsterdam, Holland. (June 7, 2020 - June 21, 2020).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Atlanta, GA. (May 22, 2020 - June 13, 2020).
Reviewer, Journal Article, Journal of Business Research. (May 1, 2020 - June 13, 2020).
Reviewer, Journal Article, Africa Journal of Management. Talahasee, FL. (May 9, 2020 - May 21, 2020).
Reviewer, Journal Article, Journal of African Business. London, Greater London. (May 8, 2020 - May 21, 2020).
Reviewer, Journal Article, Thunderbird International Business Review. AZ. (May 12, 2020).
Reviewer, Journal Article, International Journal of Emerging Markets. (May 10, 2020 - May 11, 2020).
Reviewer, Journal Article, Journal of Marketing Theory and Practice. (December 16, 2019 - January 01, 2020).
Reviewer, Journal Article, International Journal of Emerging Markets. (December 2, 2019 - December 26, 2019).
Reviewer, Journal Article, Journal of Product & Brand Management. Glasgow, Scotland. (December 2, 2019 - December 20, 2019).
Reviewer, Journal Article, International Journal of Operations and Production Management. London, (December 5, 2019 - December 11, 2019).
Reviewer, Journal Article, International Journal of Productivity and Performance Management. London, (December 2, 2019 - December 11, 2019).
Reviewer, Journal Article, Journal of Strategic Marketing. Cardiff, (November 24, 2019 - December 3, 2019).
Reviewer, Journal Article, International Journal of Bank Marketing. New York, NY. (November 10, 2019 - December 3, 2019).
Other (External reviewer of promotion and tenure package for a faculty member at Fordham University), Department of Marketing, Fordham University. New York, NY. (November 5, 2019).
Reviewer, Journal Article, Journal of Strategic Marketing. Cardiff, (October 7, 2019 - October 19, 2019).
Reviewer, Conference Paper, 2020 AMA Winter Conference. Chicago, IL. (October 6, 2019 - October 16, 2019).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Atlanta, GA. (September 26, 2019 - October 9, 2019).
Other (Reviewer of Promotion and Tenure package for University of Alabama in Huntsville), Department of Management, Marketing, and Information Systems, University of Alabama in Huntsville, AL. Huntsville, AL, Alabama. (September 25, 2019).
Reviewer, Journal Article, International Journal of Operations and Production Management. (September 19, 2019 - September 24, 2019).
Reviewer, Journal Article, Thunderbird International Business Review. (September 15, 2019 - September 21, 2019).
Reviewer, Journal Article, International Journal of Emerging Markets. (September 04, 2019 - September 10, 2019).
Reviewer, Journal Article, Journal of Public Policy & Marketing. Chicago, IL. (August 25, 2019 - August 31, 2019).
Reviewer, Journal Article, Industrial Marketing Management. (July 09, 2019 - July 31, 2019).
Reviewer, Journal Article, International Journal of Bank Marketing. New York, (June 07, 2019 - June 30, 2019).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. Atlanta, GA. (December 30, 2018 - January 7, 2019).
Reviewer, Journal Article, International Journal of Quality & Reliability Management. (December 10, 2018 - December 23, 2018).
Reviewer, Journal Article, International Journal of Bank Marketing. New York, NY. (December 09, 2018 - December 20, 2018).
Reviewer, Journal Article, Thunderbird International Business Review. (November 9, 2018 - November 15, 2018).
Reviewer, Journal Article, Marketing Intelligence and Planning. (November 5, 2018 - November 10, 2018).
Reviewer, Conference Paper, 2019 Academy of Marketing Science Annual Conference. (October 20, 2018 - October 24, 2018).
Reviewer, Journal Article, Industrial Marketing Management. (October 10, 2018 - October 20, 2018).
Reviewer, Journal Article, International Journal of Bank Marketing. (September 9, 2018 - September 28, 2018).
Other (External Examiner in DBA Examination), Nobel International Business School (NIBS). Accra, Greater Accra. (August 31, 2018 - September 20, 2018).
Reviewer, Conference Paper, 2019 American Marketing Association (AMA). Chicago, IL. (September 09, 2018 - September 14, 2018).
Reviewer, Journal Article, Thunderbird International Business Review. (August 23, 2018 - August 31, 2018).
Reviewer, Journal Article, Journal of African Business. (July 25, 2018 - August 1, 2018).
Reviewer, Journal Article, Journal of Product & Brand Management. (July 7, 2018 - July 24, 2018).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. (July 3, 2018 - July 18, 2018).
Reviewer, Journal Article, Journal of Brand Management. (July 14, 2018).
Track Organizer (Track Chair of Green Marketing/Sustainability and Bottom-ofothe-Pyramid Marketing Track), 2018 Academy of Marketing Science World Marketing Congresss. Porto, Portugal, Portugal. (December 1, 2017 - June 29, 2018).
Reviewer, Journal Article, Industrial Marketing Management. (May 5, 2018).
Reviewer, Conference Paper, 2018 Academy of Marketing World Marketing Congresss. (March 5, 2018).
Reviewer, Conference Paper, 2018 Academy of Marketing World Marketing Congresss. (March 5, 2018).
Reviewer, Journal Article, International Journal of Bank Marketing. (February 16, 2018 - March 4, 2018).
Reviewer, Journal Article, Journal of Product & Brand Management. (February 5, 2018 - February 11, 2018).
Reviewer, Journal Article, Industrial Marketing Management. (January 20, 2018 - February 11, 2018).
Reviewer, Journal Article, International Journal of Quality & Reliability Management. (January 15, 2018 - February 11, 2018).
Reviewer, Journal Article, Journal of Product Innovation Management. (December 09, 2017 - December 15, 2017).
Reviewer, Journal Article, Journal of Brand Management. (November 1, 2017 - November 12, 2017).
Reviewer, Conference Paper, 2018 AMS WMC Porto, Portugal, Conference. (October 31, 2017 - November 4, 2017).
Reviewer, Journal Article, Marketing Intelligence and Planning. (October 15, 2017 - October 20, 2017).
Reviewer, Journal Article, Journal of Product and Brand Management. (October 10, 2017 - October 19, 2017).
Reviewer, Journal Article, International Journal of Bank Marketing. (August 10, 2017 - September 20, 2017).
Reviewer, Journal Article, Industrial Marketing Management. (September 01, 2017 - September 13, 2017).
Reviewer, Conference Paper, 2018 Winter AMA Conference. (September 01, 2017 - September 07, 2017).
Reviewer, Journal Article, Journal of African Business. (August 02, 2017 - August 30, 2017).
Other (Reviewer, Book Proposal), Routledge Research. London, UK, Greater London. (August 1, 2017 - August 9, 2017).
Reviewer, Journal Article, Industrial Marketing Management. (July 22, 2017 - August 1, 2017).
Reviewer, Journal Article, Journal of Macromarketing. (July 12, 2017 - August 1, 2017).
Track Organizer, 2017 Academy of Marketing Science World Marketing Congress - New Zealand. Christchurch, (June 27, 2017 - July 1, 2017).
Reviewer, Grant Proposal, Research Grants Council of Hong Kong. Hong Kong. (May 1, 2017 - May 20, 2017).
Reviewer, Journal Article, International Journal of Electronic Trade. (April 1, 2017 - May 1, 2017).
Reviewer, Journal Article, European Journal of Marketing. (April 15, 2017 - April 24, 2017).
Reviewer, Journal Article, Journal of Business Research. (March 12, 2017 - April 24, 2017).
Reviewer, Journal Article, Industrial Marketing Management. (March 21, 2017 - April 14, 2017).
Reviewer, Grant Proposal, Research Grants Council of Hong Kong. Hong Kong. (March 8, 2017 - April 1, 2017).
Reviewer, Journal Article, Journal of African Business. (March 1, 2017 - March 23, 2017).
Reviewer, Journal Article, Journal of Business Research. (March 18, 2017 - March 20, 2017).
Reviewer, Journal Article, Technological Forecasting & Social Change. (February 19, 2017 - March 20, 2017).
Reviewer, Journal Article, Industrial Marketing Management. (January 2017 - February 2017).
Reviewer, Journal Article, International Journal of Operations and Production Management. (January 10, 2017 - February 02, 2017).
Reviewer, Conference Paper, International Academy of Business Disciplines. (December 2016 - December 2016).
Reviewer, Conference Paper, Academy of Marketing Science World Marketing Congress. (November 2016 - November 2016).
Reviewer, Journal Article, Journal of Business Research. (October 2016 - November 2016).
Reviewer, Journal Article, Journal of African Business. (November 01, 2016 - November 29, 2016).
Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (October 2016 - October 2016).
Reviewer, Journal Article, International Journal of Bank Marketing. (October 2016 - October 2016).
Reviewer, Journal Article, Journal of Strategy and Management. (October 2016 - October 2016).
Reviewer, Journal Article, European Journal of Marketing. (September 2016 - October 2016).
Reviewer, Journal Article, Industrial Marketing Management. (September 2016 - October 2016).
Reviewer, Journal Article, Journal of Product Innovation Management. (September 2016 - October 2016).
Reviewer, Journal Article, Thunderbird International Business Review. (September 2016 - October 2016).
Reviewer, Journal Article, Journal of Product and Brand Management. (August 2016 - September 2016).
Track Organizer, 2016 Academy of Marketing Science World Marketing Congress - Paris Conference. Paris, (July 2016 - July 2016).
Reviewer, Journal Article, International Journal of Operations and Production Management. (May 2016 - June 2016).
Reviewer, Journal Article, Journal of Product and Brand Management. (May 2016 - June 2016).
Reviewer, Journal Article, Industrial Marketing Management. (March 2016 - April 2016).
Reviewer, Journal Article, Journal of Strategic Marketing. (March 2016 - April 2016).
Reviewer, Journal Article, Journal of Business Research. (February 2016 - April 2016).
Reviewer, Journal Article, Industrial Marketing Management. (January 2016 - February 2016).
Reviewer, Journal Article, Journal of Product and Brand Management. (January 2016 - February 2016).
Reviewer, Journal Article, Journal of African Business. (January 2016 - February 17, 2016).
Board of Advisors, 3rd International Conference on Contemporary Marketing Issues (ICCMI). (2015 - 2015).
Reviewer, Journal Article, Canadian Journal of Administrative Sciences. (2015 - 2015).
Other (External Examiner of Ph.D. Dissertation and Defense, Carleton University, Ottawa, Canada), Carleton University, Faculty of Graduate and Postdoctoral Affairs Ph.D. External Examination. Ottawa, Canada-Ontario. (2015 - 2015).
Reviewer, Journal Article, Cogent Business & Management. (2015 - 2015).
Reviewer, Journal Article, International Journal of Bank Marketing. (2015 - 2015).
Reviewer, Journal Article, International Journal of Bank Marketing. (2015 - 2015).
Reviewer, Journal Article, International Journal of Internet Marketing and Advertising. (2015 - 2015).
Reviewer, Journal Article, International Journal of Quality and Reliability Management. (2015 - 2015).
Reviewer, Journal Article, Journal of African Business. (2015 - 2015).
Reviewer, Journal Article, Journal of Product and Brand Management. (2015 - 2015).
Reviewer, Journal Article, Journal of Product and Innovation Management. (2015 - 2015).
Reviewer, Journal Article, Journal of Strategic Marketing. (2015 - 2015).
Reviewer, Journal Article, Marketing Intelligence and Planning. (2015 - 2015).
Reviewer, Journal Article, Thunderbird International Business Review. (2015 - 2015).
Board of Advisors, 3rd International Conference on Contemporary Marketing Issues - Kingston University Business School, London, UK. (2014 - 2014).
Other (Other Professional Service Activities), External examiner for MPhil Degree in Marketing for University of Ghana, Graduate School. (2014 - 2014).
Reviewer, Grant Proposal, Journal of African Business. (2014 - 2014).
Reviewer, Journal Article, Journal of African Business. (2014 - 2014).
Reviewer, Journal Article, Journal of Interactive Advertising. (2014 - 2014).
Reviewer, Journal Article, Journal of Product and Brand Management. (2014 - 2014).
Reviewer, Journal Article, Journal of Product and Innovation Management. (2014 - 2014).
Reviewer, Journal Article, Marketing Intelligence and Planning. (2014 - 2014).
Other (Other Professional Service Activities), Routledge Taylor & Francis Group. (2014 - 2014).
Reviewer, Journal Article, Thunderbird International Business Review. (2014 - 2014).
Other (Reviewer: External Review of Tenure/Promotion), University of Texas at Pan American. (2014 - 2014).
Other (Reviewer: External Review of Tenure/Promotion), University of Witwatersrand, Johannesburg, South Africa. (2014 - 2014).
Other (External Reviewer University Program Development), External Examiner for Ph.D. Examination (Dao Van Tien -William), National Central University, Department of Business Administration, November 18, 2013. (2013 - 2013).
Other (External Reviewer University Program Development), External Examiner for the School of Graduate Studies (University of Ghana) Mphil theses in Marketing. (2013 - 2013).
Reviewer, Journal Article, Industrial Marketing Management. (2013 - 2013).
Reviewer, Journal Article, Industrial Marketing Management. (2013 - 2013).
Reviewer, Journal Article, International Journal of Bank Marketing. (2013 - 2013).
Reviewer, Journal Article, International Journal of Law and Management (IJLMA). (2013 - 2013).
Reviewer, Journal Article, Journal of African Business. (2013 - 2013).
Reviewer, Journal Article, Journal of Business Logistics. (2013 - 2013).
Reviewer, Journal Article, Journal of Global Marketing. (2013 - 2013).
Reviewer, Journal Article, Journal of Interactive Marketing. (2013 - 2013).
Reviewer, Journal Article, Journal of International Marketing. (2013 - 2013).
Reviewer, Journal Article, Journal of Product and Brand Management. (2013 - 2013).
Reviewer, Journal Article, Journal of Product and Innovation Management. (2013 - 2013).
Reviewer, Journal Article, Marketing Intelligence and Planning. (2013 - 2013).
Reviewer, Textbook, Routledge Taylor & Francis Group. (2013 - 2013).
Reviewer, Journal Article, Thunderbird International Business Review. (2013 - 2013).
Reviewer, Journal Article, Thunderbird International Business Review. (2013 - 2013).
Reviewer, Grant Proposal, UNT Charn Grants Proposal Review Committee. (2013 - 2013).
Reviewer, Journal Article, Academy of Marketing Science Review (AMS Review). (2012 - 2012).
Reviewer, Journal Article, Industrial Marketing Management. (2012 - 2012).
Reviewer, Journal Article, International Marketing Review. (2012 - 2012).
Reviewer, Journal Article, Journal of International Marketing. (2012 - 2012).
Reviewer, Ad Hoc Reviewer, Journal of Product and Brand Management. (2012 - 2012).
Reviewer, Textbook, Reviewer e-business Strategic Management (Research Handbook - Springer Series PROGRESS in IS). (2012 - 2012).
Other (Special Projects or Assignments), (2012 - 2012).
Other (Research Mentor), University of North Texas Department of Marketing & Logistics. (2012 - 2012).
Reviewer, Journal Article, AMA Conference. (2011 - 2011).
Reviewer, Grant Proposal, American University in Beirut University Research Board Evaluation of Research Proposals. (2011 - 2011).
Reviewer, Conference Paper, Decision Sciences Institute. (2011 - 2011).
Reviewer, Journal Article, Industrial Marketing Management. (2011 - 2011).
Reviewer, Journal Article, International Journal of Bank Marketing. (2011 - 2011).
Reviewer, Ad Hoc Reviewer, International Journal of Business and Emerging Markets. (2011 - 2011).
Reviewer, Ad Hoc Reviewer, International Journal of Nonprofit and Voluntary Sector Marketing. (2011 - 2011).
Reviewer, Journal Article, International Journal of Quality and Reliability Management. (2011 - 2011).
Reviewer, Journal Article, International Small Business Journal. (2011 - 2011).
Reviewer, Journal Article, Journal of African Business. (2011 - 2011).
Reviewer, Journal Article, Journal of Interactive Marketing. (2011 - 2011).
Reviewer, Ad Hoc Reviewer, Marketing Intelligence and Planning. (2011 - 2011).
Reviewer, Journal Article, Thunderbird International Business Review. (2011 - 2011).
Other (Research Mentor), University of North Texas Department of Marketing & Logistics. (2011 - 2011).
Reviewer, Ad Hoc Reviewer, Academy of Marketing Science Annual Conference. (2010 - 2010).
Reviewer, Journal Article, Industrial Marketing Management. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, International Journal of Bank Marketing. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of African Business. (2010 - 2010).
Editor, Associate Editor, Journal of Retail Marketing Management Research. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Retail Marketing Management Research. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Thunderbird International Business Review. (2010 - 2010).
Other (Research Mentor), University of North Texas Department of Marketing & Logistics. (2010 - 2010).
Reviewer, Journal Article, Industrial Marketing Management. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, International Marketing Review. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of African Business. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of Business and Industrial Marketing. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of International Marketing. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of Marketing Management. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of Product and Brand Management. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Journal of Retail Marketing Management Research. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Management Research News. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Thunderbird International Business Review. (2009 - 2009).
Other (Research Mentor), University of North Texas Department of Marketing & Logistics. (2009 - 2009).
Reviewer, Ad Hoc Reviewer, Asia Pacific Journal of Marketing and Logistics. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, Industrial Marketing Management. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, International Review of Retail, Distribution and Consumer Research. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, Journal of African Business. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, Journal of Business and Industrial Marketing. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, Journal of International Marketing. (2008 - 2008).
Reviewer, Ad Hoc Reviewer, Journal of International Marketing. (2005 - 2005).

Consulting

Other, Consultancy for Dr. Ankobiah of Rosdale Medical Center, NY, (2005).
Other, Nassau County (NY) Department of Emergency Management (FEMA), East Meadow, NY - Dec 2004 - Aug 2005, (2005).
Other, Consultancy for The College of Management of Long Island University - C.W. Post Campus, Brooksville,, (2003).