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Chanchal Tamrakar

Clinical Assistant Professor

University of North Texas

Department of Marketing

Email: Chanchal.Tamrakar@unt.edu

Education

  • PhD, University of Iowa, 2016
    Major: Business Administration (Marketing)
    Dissertation: Essays on Social Media and Firm Financial Performance

Professional Positions

    Academic - Post-Secondary

  • Assistant Professor, Georgia Southern University. Georgia Southern University. (2016 - 2023).

Professional Memberships

  • Marketing Management Association. (March 1, 2021 - Present).

Development Activities

  • Tutorial, CLEAR Online Course Development Training, DSI/CLEAR UNT. United States of America. (December 2023 - January 2024).
  • Workshop, New Investigator Academy, Research and Innovation, UNT. United States of America. (September 7, 2023 - September 7, 2023).

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3650 - Foundations of Marketing Practice, 3 courses.
  • MKTG 3660 - Advertising Management, 1 course.
  • MKTG 3720 - Digital Marketing Fundamentals, 2 courses.
  • MKTG 4280 - Global Marketing Issues and Practice, 4 courses.
  • MKTG 5150 - Marketing Management, 1 course.
  • MKTG 5550 - Decision Making in Global Markets, 3 courses.

Awards and Honors

  • McGraw Hill/Irwin Distinguished Best MMA Conference Paper Award, Marketing Management Association. (April 18, 2018).
  • Best Paper for the Social Media and Digital Marketing Track, Marketing Management Association.

Research

Published Intellectual Contributions

    Abstracts and Proceedings

  • Pyo, T., Tamrakar, C., Lee, J.Y., Choi, Y.S. (2022). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Connumites for In-Group Diffusion.
  • Tamrakar, C., Pyo, T., Gruca, T.S. (2022). Social Media Sentiment and Firm Cash Flow. Savannah, GA, Atlantic Marketing Association.
  • Tamrakar, C., Pyo, T. (2022). Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants. (2325-3509) San Antonia, TX, Marketing Management Association.
  • Hashemi, R.R., Ardakani, O.M., Young, J.A., Tamrakar, C. (2021). Mining the Impact of Social Networking on High-Frequency Financial Data. Las Vegas, NV, International Conference on Computational Science and Computational Intelligence.
  • Pyo, T., Tamrakar, C., Lee, J.Y. (2019). Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product. Santa Fe, NM, Marketing Management Association.
  • Tamrakar, C., Pyo, T., Gruca, T.S. (2018). Social Media Sentiment and Firm Value. Chicago, IL, Marketing Management Association.

    • Journal Article

  • Pyo, T., Tamrakar, C.B., Lee, J.Y., Choi, Y.S. (2023). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Communities for In-Group Diffusion. Journal of Business Research. 158 (March 2023) https://www.sciencedirect.com/science/article/abs/pii/S0148296323000486

Presentations Given

    Paper

  • Tamrakar, C. (Author & Presenter), Atlantic Marketing Association Conference, Social Media and Firm Cash Flow, Savannah, GA, United States of America. (2022).
  • Tamrakar, C. (Author & Presenter), Marketing Management Association, Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants, San Antonio, TX, United States of America. (2022).
  • Tamrakar, C. (Author & Presenter), Marketing Management Association, Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User communities for In-Group Diffusion, San Antonio, TX, United States of America. (2022).
  • Tamrakar, C. (Author & Presenter), Marketing Management Association, Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product, Santa Fe, NM, United States of America. (2019).

    • Poster

  • Tamrakar, C. (Author), Pyo, T. (Author), UNT Research Day, Poster, Denton, TX, United States of America. (2024).

Service

University Service

  • Faculty Advisor, Nepalese Student Association. (August 2024 - Present).
  • Member, Curriculum Committee. (2023 - Present).
  • Member, Department Scholarship & Recognition Committee. (2023 - Present).
  • Faculty Advisor, AMA ICC Case Competition. (November 2023 - November 2023).
  • Attendee, Meeting, Department Meeting. (November 3, 2023 - November 3, 2023).
  • Other, UNT Fall Preview. (October 2023 - October 2023).
  • Attendee, Meeting, RCoB Faculty/Staff Meeting. (October 20, 2023 - October 20, 2023).
  • Attendee, Meeting, Department meeting. (September 15, 2023 - September 15, 2023).
  • Attendee, Meeting, RCoB Faculty/Staff Meeting. (September 8, 2023 - September 8, 2023).
  • Committee Member, Diversity, Equity, and Inclusion Council. (August 1, 2020 - May 31, 2023).
  • Committee Member, Search Committee. (August 2021 - November 2021).

Public Service

  • Other (Attended multiple functions), Nepalese Student Association. (2023 - 2024).

Professional Service

  • Editorial Review Board Member, Asia Marketing Journal. (2021 - Present).
  • Reviewer, Ad Hoc Reviewer, International Journal of Bank Marketing. (January 2024 - 2024).
  • Reviewer, Ad Hoc Reviewer, International Journal of Bank Marketing. (November 2023 - December 2023).
  • Conference-Related, Marketing Management Association. (2021 - 2021).
  • Reviewer, Ad Hoc Reviewer, Marketing Management Association. (2021 - 2021).
  • Session Chair, Marketing Management Association. (2021 - 2021).