Chanchal Tamrakar
University of North Texas
Marketing
Email:

Education

PhD, University of Iowa, 2016.
Major: Business Administration (Marketing)
Dissertation Title: Essays on Social Media and Firm Financial Performance

Professional Positions

Academic - Post-Secondary
Assistant Professor, Georgia Southern University. (August 5, 2016 – May 31, 2023).

Professional Memberships

Marketing Management Association. (March 1, 2021 – Present).

Development Activities Attended

Tutorial,"CLEAR Online Course Development Training," DSI/CLEAR UNT, United States of America. (December 2023 – January 2024).

Workshop,"New Investigator Academy," Research and Innovation, UNT, United States of America. (September 7, 2023 – September 7, 2023).

Teaching

Teaching Experience

University of North Texas
MKTG 3650, Foundations of Marketing Practice, 3 courses.
MKTG 3660, Advertising Management, 1 course.
MKTG 4280, Global Marketing Issues and Practice, 2 courses.
MKTG 5550, Decision Making in Global Markets, 1 course.

Research

Published Intellectual Contributions

Abstracts and Proceedings
Pyo, T., Tamrakar, C., Lee, J. Y., Choi, Y. S. (2022). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Connumites for In-Group Diffusion.
Tamrakar, C., Pyo, T., Gruca, T. S. (2022). Social Media Sentiment and Firm Cash Flow. Savannah, GA: Atlantic Marketing Association.
Tamrakar, C., Pyo, T. (2022). Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants. (2325-3509), . San Antonia, TX: Marketing Management Association.
Hashemi, R. R., Ardakani, O. M., Young, J. A., Tamrakar, C. (2021). Mining the Impact of Social Networking on High-Frequency Financial Data. Las Vegas, NV: International Conference on Computational Science and Computational Intelligence.
Pyo, T., Tamrakar, C., Lee, J. Y. (2019). Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product. Santa Fe, NM: Marketing Management Association.
Tamrakar, C., Pyo, T., Gruca, T. S. (2018). Social Media Sentiment and Firm Value. Chicago, IL: Marketing Management Association.
Journal Article
Pyo, T., Tamrakar, C. B., Lee, J. Y., Choi, Y. S. (2023). Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User Communities for In-Group Diffusion. Journal of Business Research. 158(March 2023), . https://www.sciencedirect.com/science/article/abs/pii/S0148296323000486

Presentations Given

Paper

Tamrakar, C. (Author & Presenter), Atlantic Marketing Association Conference, Social Media and Firm Cash Flow, Savannah, GA, United States of America. (2022).

Tamrakar, C. (Author & Presenter), Marketing Management Association, Impact of Covid-19 Outbreak on Twitter Sentiment of Fast Food Restaurants, San Antonio, TX, United States of America. (2022).

Tamrakar, C. (Author & Presenter), Marketing Management Association, Is Social Capital Always “Capital”? Measuring and Leveraging Social Capital in Online User communities for In-Group Diffusion, San Antonio, TX, United States of America. (2022).

Tamrakar, C. (Author & Presenter), Marketing Management Association, Identifying Socially Contagious Online Communities: The Role of a Sense of We-ness on Diffusion of New Product, Santa Fe, NM, United States of America. (2019).

Awards and Honors

McGraw Hill/Irwin Distinguished Best MMA Conference Paper Award, Marketing Management Association. (April 18, 2018 – Present).

Best Paper for the Social Media and Digital Marketing Track, Marketing Management Association. (April 18, 2023).

Service

University Service

Member, Curriculum Committee. (2023 – Present).

Member, Department Scholarship & Recognition Committee. (2023 – Present).

Faculty Advisor, AMA ICC Case Competition. (November 2023 – November 2023).

Attendee, Meeting, Department Meeting. (November 3, 2023 – November 3, 2023).

Other, UNT Fall Preview. (October 2023 – October 2023).

Attendee, Meeting, RCoB Faculty/Staff Meeting. (October 20, 2023 – October 20, 2023).

Attendee, Meeting, Department meeting. (September 15, 2023 – September 15, 2023).

Attendee, Meeting, RCoB Faculty/Staff Meeting. (September 8, 2023 – September 8, 2023).

Committee Member, Diversity, Equity, and Inclusion Council. (August 1, 2020 – May 31, 2023).

Committee Member, Search Committee. (August 2021 – November 2021).

Professional Service

Editorial Review Board Member, Asia Marketing Journal. (2021 – Present).

Reviewer, Ad Hoc Reviewer, International Journal of Bank Marketing. (January 2024 – 2024).

Reviewer, Ad Hoc Reviewer, International Journal of Bank Marketing. (November 2023 – December 2023).

Conference-Related, Marketing Management Association. (2021 – 2021).

Reviewer, Ad Hoc Reviewer, Marketing Management Association. (2021 – 2021).

Session Chair, Marketing Management Association. (2021 – 2021).

Public Service

Other, Nepalese Student Association. (2023 – 2024).