Dr. Dexter L. Purnell

Lecturer

University of North Texas

Department of Marketing

Email: Dexter.Purnell@unt.edu

MS, University of Alabama, 2023

Major: Marketing
Specialization: Digital and Social Media Marketing
DBA, Wilmington University, 2017

Major: Business Administration
MS, Peru State College, 2013

Major: Entrepreneurial and Economic Development
Specialization: Organizational Management

Applying the Quality Matters Rubric (APPQMR), Quality Matters. (2020 - Present).

The Recording Academy. (June 2022 - Present).
United States Association for Small Business and Entrepreneurship. (January 2021 - Present).
American Marketing Association. (2020 - Present).

Workshop, DSI CLEAR's Lunch & Learn on Creating Inclusive Curricula with Accessible Course Content, UNT DSI/CLEAR. United States of America. (January 28, 2022 - January 28, 2022).
Workshop, International Affairs Intercultural Competencies Workshop, UNT Office of International Affairs. Denton,TX,United States of America. (November 10, 2021).
Workshop, d/Deaf Connect Training, Office of Disability Access and The Multicultural Center. Denton,TX,United States of America. (November 20, 2020).

Teaching

DBAS 6002 - Qualitative Research Method I, 2 courses.
DBAS 6010 - Strategic Business Management, 2 courses.
DBAS 6013 - Integrative Research/Investigation, 1 course.
MKTG 3650 - Foundations of Marketing Practice, 3 courses.
MKTG 3651 - Foundations of Marketing Practice for Non Business Majors, 30 courses.
MKTG 3660 - Advertising Management, 1 course.
MKTG 3720 - Digital Marketing Fundamentals, 1 course.
MKTG 4120 - Consumer Behavior, 7 courses.
MKTG 4330 - Strategic Brand Management, 1 course.
MKTG 4600 - Retailing, 2 courses.
MKTG 5550 - Decision Making in Global Markets, 1 course.

American Marketing Association Top 15 Chapter Award, American Marketing Association. (April 2024).
American Marketing Association Functional Award-Winning Chapter, American Marketing Association. (February 2024).
Outstanding Online Course Award, CLEAR. (2024).

Purnell, D.L., Webb, M., Rincón, E. (2022). A case for entrepreneurship training in healthcare programs of study at minority-serving institutions in the United States. 32. Decatur, IL, United States Association for Small Business and Entrepreneurship (USASBE).

Purnell, D., Legocki, K. (2023). Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends. Dubuque, IA, Kendall Hunt Publishing.

Purnell, D.L., Reger, R.K., Legocki, K. (2023). Mic Check: How Does the Use of Hip-Hop Music in Advertising Impact Perceived Brand Authenticity and Behavioral Intention?. Society for Marketing Advances.
Purnell, D.L., Legocki, K. (2023). Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns. 33 211-215. Chicago, IL, American Marketing Association.
Purnell, D.L., Legocki, K. (2023). Are Marketers Using Hip-Hop Music Like Stock Photography To Support DEI Initiatives? A Revised IMC Framework To Address Cultural Appropriation. 34 119-123. Chicago, IL, American Marketing Association.
Rincón, E., Purnell, D.L., Sha, M., Morse, D. (2022). Multicultural Insights Test: Development of a Diagnostic Tool for Identifying Basic Knowledge Needed in the Multicultural Industry. 91. Alexandria, VA, American Association for Public Opinion Research.

Susarla, P., Purnell, D.L., Scott, K. (2024). Zillow’s Artificial Intelligence Failure and Its Impact on Perceived Trust in Information Systems. Journal of Information Technology Teaching Cases. 1-7.
Bryant, M., Riley, J., Turner-Henderson, T., Purnell, D.L. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques. Journal of Marketing Analytics. New York, NY, Palgrave Macmillan Ltd..
Purnell, D., Legocki, K., Jackson, D. (2023). From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand. The CASE Journal. 21. Leeds, England, Emerald Publishing.
Purnell, D. (2020). Closing the gap: Understanding the perceptual differences between generations regarding music streaming technology. Other. 9 (3) 62-79. Warsaw, Poland, International Journal of Music Business Research.

Rincón, E. (Author & Presenter), Purnell, D.L. (Author & Presenter), Sha, M. (Author & Presenter), Morse, D. (Author), American Association for Public Opinion Research Annual Conference, Multicultural Insights Test: Development of a Diagnostic Tool for Identifying Basic Knowledge Needed in the Multicultural Industry, American Association for Public Opinion Research, Chicago, IL, United States of America. (2022).
Purnell, D. (Author & Presenter), USASBE Pioneer & Persevere 2022, A case for entrepreneurship training in healthcare programs of study at minority-serving institutions in the United States, United States Association for Small Business and Entrepreneurship (USASBE), Raleigh, NC, United States of America. (2022).
Purnell, D.L. (Author & Presenter), Reger, R.K. (Author), Legocki, K. (Author), SMA 2023 Conference, Mic Check: How Does the Use of Hip-Hop Music in Advertising Impact Perceived Brand Authenticity and Behavioral Intention?, Society for Marketing Advances, Fort Worth, TX, United States of America. (2023 - 2023).

Purnell, D. (Author & Presenter), Legocki, K. (Author & Presenter), 2023 AMA Winter Academic Conference, Using Song Lyrics to Determine Hip Hop's Cultural Brand Authenticity, American Marketing Association, Nashville, TN, United States of America. (2022).

Faculty Advisor, American Marketing Association. (August 2023 - Present).
Committee Member, College of Business DBA Program Committee. (2023 - Present).
Committee Member, Marketing Department Scholarship & Recognition Committee. (2023 - Present).
Committee Member, G. Brint Ryan College of Business Advisory Council on Diversity, Equity, and Inclusion. (October 29, 2021 - Present).
Committee Member, Curriculum Committee. (September 1, 2021 - Present).
Committee Member, Department Bylaws. (September 1, 2021 - Present).
Committee Member, Marketing Lecturer Faculty Search Committee. (May 26, 2021 - July 23, 2021).
Committee Member, Operations Management Lecturer Faculty Search Committee. (October 2020 - December 2020).
Committee Member, Grade Appeal Committe. (September 2020).

Reviewer, Journal Article, The Case Journal. (December 2021 - Present).
Reviewer, Ad Hoc Reviewer, American Marketing Association. (December 2023 - January 2023).
Reviewer, Conference Paper, United States Association for Small Business and Entrepreneurship (USASBE). Decatur, IL. (September 18, 2021 - September 30, 2021).