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Dr. Gopala Ganesh

Professor

University of North Texas

Department of Marketing

(940) 565-3129

Email: ganesh@unt.edu

Education

  • PhD, University of Houston, 1985
    Major: Business Administration
    Specialization: Marketing
    Dissertation: The relationship of select task variables to response patterns and response quality in a survey of consumer purchasing
  • PGDBA, Indian Institute of Management, 1975
    Major: Marketing, Planning and Control
  • BTech, Indian Institute of Technology-Madras, 1973
    Major: Mechanical Engineering

Professional Positions

    Professional

  • Senior Marketing Officer, Bharat Heavy Electricals Limited (BHEL). Bharat Heavy Electricals Limited (BHEL). (1975 - 1979).
  • Summer Intern, ITC Limited. ITC Limited. (1974 - 1974).

Licensures and Certifications

  • Watson Analytics 101, IBM. (2017 - Present).
  • Microsoft Office Specialist: Word 2013, Microsoft. (2016 - Present).
  • Microsoft Office Specialist: Excel 2013, Microsoft. (2016 - Present).
  • Microsoft Office Specialist: PowerPoint 2013, Microsoft. (2016 - Present).
  • Profit Impact Metrics, Management by the Numbers.com. (2017 - 2022).
  • Google Analytics Advanced, Google. (2016 - 2018).
  • Google Analytics Beginners, Google. (2016 - 2018).
  • Google Analytics Ecommerce, Google. (2016 - 2018).

Professional Memberships

  • Marketing Educators' Association. (2006 - Present).
  • Association of Collegiate Marketing Educators. (2003 - Present).

Development Activities

  • Faculty Development Leave, Faculty Development Leave 2023, Vellore Institute of Technology at Chennai. Chennai,Tamil Nadu,India. (January 15, 2023 - May 15, 2023).
  • Faculty Development Leave, Faculty Development Leave 2015, Indian Institute of Technology-Madras at Chennai. Chennai,Tamil Nadu,India. (January 15, 2015 - May 5, 2015).
  • Faculty Development Leave, Faculty Development Leave 2007, University of North Texas. Denton,Texas,United States of America. (January 15, 2007 - May 15, 2007).
  • Faculty Development Leave, Faculty Development Leave 1998, Indian Institute of Technology-Madras at Chennai. Chennai,Tamil Nadu,India. (August 25, 1998 - December 31, 1998).

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3700 - Marketing Metrics, 90 courses.
  • MKTG 3710 - Marketing Research and Information Technology, 2 courses.
  • MKTG 4880 - Advanced Marketing Management, 7 courses.
  • MKTG 5000 - Marketing Concepts, 1 course.
  • MKTG 5240 - Marketing Metrics for Managers, 4 courses.
  • MKTG 5250 - Advanced Marketing Research and Analytics, 24 courses.
  • MKTG 5260 - Marketing Metrics for Managers, 9 courses.
  • MKTG 6900 - Special Problems, 1 course.

Teaching at Other Institutions

  • Indian Institute of Technology-Madras at Chennai, Marketing Research, Spring 2015.
  • University of Houston, MKTG 3336 Principles of Marketing, Spring 1980.

Non-Credit Instruction

  • Other (Other Teaching Activities), (January 2020).
  • Other (Other Teaching Activities), (January 15, 2016).
  • Other (Other Teaching Activities), (August 2018 - December 2021).
  • Other (Other Teaching Activities), (August 27, 2018 - December 2018).
  • Other (Other Teaching Activities), (July 10, 2016 - August 12, 2016).
  • Other (Other Teaching Activities), (January 18, 2015 - December 18, 2015).
  • Other (Other Teaching Activities), (2011 - 2011).
  • Other (Other Teaching Activities), (2011 - 2011).
  • Other (Other Teaching Activities), (January 14, 2007 - May 11, 2007).
  • Other (Other Teaching Activities), (July 10, 2005 - August 12, 2005).

Directed Student Learning

  • Dissertation Committee Member, (2009 - 2009).
  • Dissertation Committee Member, (2008 - 2008).
  • Dissertation Committee Member, (2007 - 2007).

Awards and Honors

  • UNT Foundation Community Engagement Award 2023, UNT Foundation. (January 25, 2023).
  • Marketing Educator of the Year 2019, Marketing Educators Association. (April 4, 2019).
  • Nominated for Bizzell Award 2017 Nominee, Southwestern Business Deans Association. (March 1, 2017).
  • McGraw-Hill Outstanding Educator Award, FBD-ACME. (January 10, 2017).
  • UNT President's Council Teaching Award, University of North Texas. (September 22, 2016).
  • Nominated for UNT US Professor of the Year Nominee, UNT. (September 26, 2014).
  • Axcess Capon Distinguished Teaching Competition: Runner-Up, Society for Marketing Advances. (October 2013).
  • Axcess Capon Outstanding Marketing Teacher Award, Association of Collegiate Marketing Educators. (March 2013).
  • Lifetime Innovation in Teaching Award., UNT College of Business. (April 2011).
  • University Distinguished Teaching Professorship, University of North Texas. (April 2010).
  • Professional Development Institute Fellowship, University of North Texas. (April 2007).
  • Innovative Excellence in Marketing Education Award, American Marketing Association. (August 2005).
  • Marketing Management Association Meritorious Teaching Award, Maketing Management Association. (2005).
  • Best paper in the Consumer Behavior and Advertising Track of Winter AMA in Austin TX, American Marketing Association. (February 2002).
  • Professional Development Institute Fellowship, University of North Texas. (2002).
  • Charn Grant, University of North Texas. (2000).
  • Developing Scholar Award, University of North Texas. (1999).
  • Charn Grant, University of North Texas. (1997).
  • AMA Faculty Consortium, American Marketing Association. (1989).
  • AMA Doctoral Consortium, American Marketing Association. (1981).
  • Merit Scholarship, Indian Institute of Technology. (1968).
  • Merit Scholarship, University of Kerala. (1966).
  • National Merit Scholarship, Government of India. (1966).
  • Secondary School Merit Scholarship, Government of Kerala. (1963).

Research

Published Intellectual Contributions

    Book

  • Ganesh, G. (2020). Marketing Metrics for Managers 2021. No. 2021 166. Southlake Texas, Fountainhead Press. https://www.vitalsource.com/referral?term=9781644852798
  • Ganesh, G. (2020). An Introduction to Marketing Metrics 2021. 2021 166. Southlake TX, Fountainhead Press. https://www.vitalsource.com/products/an-introduction-to-marketing-metrics-2020-2021-gopala-ganesh-v9781644852781

    • Book Chapter

  • Schwinghammer, J., Ganesh, G., Green, W., Irwin, R.D. (1989). Texas Blues. Marketing Management, Knowledge and Skills. 292-302. Homewood, IL,

    • Conference Proceeding

  • Nguyen, T.D., Pavur, R.J., Ganesh, G. (2024). The Power of Media in Shaping Preferences for the United Nations Sustainable Development Goals. AMA Marketing and Public Policy Conference.
  • Nguyen, T.D., Pavur, R.J., Ganesh, G. (2024). A Framework in Linking Media to United Nations Sustainable Development Goals.
  • Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C. Organization- versus Employees-Level Diversity Inclusion Equity Performances: Social and Economic Fitness in Higher Education.
  • Nguyen, T.D., Sun, Q., Ganesh, G. (2020). The Effects of Attainment of Preferred Service Brand on Customer Journey.
  • Nguyen, T.D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Marketing Educator Association Conference.
  • Nguyen, T.D., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement: A Comparison Study. China Marketing International Conference.
  • Ganesh, G., Paswan, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
  • Paswan, A.K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
  • Paswan, A.K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
  • Paswan, A., Ganesh, G. (2001). Familiarity with and Evaluation of E Versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
  • Paswan, A., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
  • Ganesh, G., Tripathy, N. (1998). The Evaluation of Faculty Performance in Research and Service: Some Practical Guidelines. Academy of Marketing Science Annual Conference.
  • Lee, D., Ganesh, G. (1997). Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: A Categorization Theory Perspective. AMA Conference.
  • Ganesh, G., Allen, C. (1997). Who Does What Chore in the Household: A Cross-Cultural Study. Southern Marketing Association.
  • Garland, B.C., Ganesh, G. (1994). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. Association of Pennsylvania University Business and economic Faculties.
  • Ganesh, G. (1994). Evaluation, Promotion & Tenure of Marketing Faculty: Some Practical Issues. AMA Conference.
  • Ganesh, G., Green, W.C., Lee, D. (1993). The Market Research Laboratory: A Major Update. 124-126. Southern Marketing Association.
  • Ganesh, G. (1990). A Comparison of Alternative Measures of Obtaining Typical Expenditure Data in Consumer Surveys. 292. AMA Conference.
  • Thompson, K.N., Ganesh, G.K. (1990). Electronic Data Coding Using Integrated Spreadsheets/Data Base Software. 96-107. AMA Microcomputers in the Marketing Curriculum Conference.
  • Ganesh, G., Becker, J.D., Chandy, P.R. (1990). Perception of MIS Journals. Decision Sciences Institute.
  • Ganesh, G., Welch, J.L. (1990). Student Perceptions of the Benefits of Computer-based Simulations. 230-234. Southwestern Marketing Association.
  • Crawford, J.C., Garland, B.C., Ganesh, G. (1989). Consumer Sentiment in India: Implications for Exporters. 327-332. Southwestern Marketing Association.
  • Ganesh, G. (1989). Incorporating Spreadsheet Software in the Undergraduate Capstone Marketing Class: A Case for the Use of Stand Alone Training Exercises. 307-315. AMA Microcomputers in the Marketing Curriculum Conference.
  • Ganesh, G. (1988). Estimating Consumer Expenditure from Typical Event Expenditure versus Total Expenditure during a Time Period: A Comparison. 307-312. AMA Conference.
  • Rao, C.P., Krishna, E.M., Ganesh, G. (1988). Impact of Domestic Recession on Export Marketing Behavior. Academy of International Business.
  • Ganesh, G. (1988). The Effect of Respondent Willingness to Participate in Surveys on Response Quality in a Mail Survey. 92-94. Southwestern Marketing Association.
  • Green, W.C., Landon, L., Ganesh, G. (1986). Designing Sales Force Compensation Plans for Better Results. 108-111. Southwestern Marketing Association.
  • Schwinghammer, J., Ganesh, G., Green, W.C. (1986). Texas Blues. Decision Sciences Institute.
  • Ganesh, G., Green, W.C. (1986). The Effect of Requesting Committment on Response Quality in a Mail Survey. 383-386. AMA Conference.
  • Blair, E.A., Ganesh, G. (1984). Commitment Requests and Response Rates in Three Mail Surveys. 368-371. AMA Conference.

    • Journal Article

  • Nguyen, T.D., Yaghi, M., Ganesh, G., Blankson, C., Paswan, A.K. (2024). Diversity Equity Inclusion Initiatives and Service Brand Performance. Journal of Product & Brand Management.
  • Nguyen, T.D., Qin, S., Ganesh, G. (2023). Customer Service Brand Engagement among International Students in the U.S.: The Roles of Preferred Service Brand Attainment and Customer Experience. Journal of Applied Marketing Theory.
  • Ganesh, G., Muniz, F., Geng, G. (2021). Exploring a problem-based learning approach to improve the quantitative skills of marketing undergraduates. Journal for Advancement of Marketing Education. No.
  • Sun, Q., Nguyen, T., Ganesh, G. (2019). Exploring study abroad journey: Chinese and Indian students in U. S. Higher education. Journal of International Consumer Marketing. No. Taylor and Francis.
  • Nguyen, T., Ganesh, G. (2019). Exploring Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education.. Journal of International Consumer Marketing.
  • Nguyen, T., Sun, Q., Ganesh, G. (2019). Exploring the Role of Decision Making Factors in International Student Marketing Engagement. Journal of Marketing for Higher Education. No. Taylor and Francis.
  • Nguyen, T., Ganesh, G. (2019). Exploring the Role of Decision-Making Factors in International Student Marketing Engagement. Journal of Product & Brand Management.
  • Ganesh, G., Paswan, A., Sun, Q. (2015). Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review. 27 (2) 67-81.
  • Ganesh, G., Sun, Q. (2013). Developing and Teaching an Online MBA Marketing Research Class: Implications of Online Learning Effectiveness. Journal of Education for Business.
  • Ganesh, G., Barat, S. (2011). Business-to-Business: The Salesperson's Dilemma. American Journal of Economics and Business Administration.
  • Ganesh, G., Barat, S. (2011). The Sales Professionals' and Purchase Managers' Perceptions of B2B e-commerce. Alliance Journal of Business Research.
  • Ganesh, G., Barat, S. (2010). A Theory-Of-Planned-Behavior Perspective on B2C E-Commerce. Review of Business Research. 10 (3)
  • Ganesh, G., Sun, Q., Barat, S. (2010). Improving the Marketing Math Skills of Marketing Undergraduate Students through a Unique Undergraduate Marketing Math Course. Marketing Education Review. 20 (Spring 2010) 47-64.
  • Ganesh, G., Barat, S., Rajamma, R., Zolfagharian, M.A. (2009). Student Course Perceptions: A Perceived-Ease-of-Use -- Perceived-Usefulness Framework. Journal for Advancement of Marketing Education.
  • Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research.
  • Paswan, A., Ganesh, G. (2009). Higher education institutions - Satisfaction and loyalty among international students. Journal of Marketing for Higher Education.
  • Lee, D., Paswan, A., Ganesh, G., Xavier, M. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing.
  • Ganesh, G., Sun, Q. (2009). Using Computer Simulation in the Undergraduate Marketing Capstone Case Course. Marketing Education Review.
  • Rajamma, R., Paswan, A., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21 (3)
  • Audhesh, P., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing.
  • Ganesh, G., Lee, D., Paswan, A.K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9 (2) 151-166.
  • Paswan, A., Ganesh, G. (2005). Cross-Cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18 (1 and 2) 93-115.
  • Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5) 324-338.
  • Paswan, A., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17 (4)
  • Paswan, A., Kulkarni, S., Ganesh, G. (2003). Loyalty towards the country, the state, and the service brands. Journal of Brand Management. 10 (3) 233-251.
  • Hyman, M., Ganesh, G., McQuitty, S. (2002). Augmenting the Household Affluence Construct. Journal of Marketing Theory and Practice. 10 (2)
  • Dongdae, L., Ganesh, G. (1999). Effects of Partitioned country Image in the context of Brand Image and Familiarity: A Categorization Theory Perspective. International Marketing Review. 16 (1) 18-39.
  • Ganesh, G. (1997). Spousal Influence in Consumer Descions: A Study of Cultural Assimilation. Journal of Consumer Marketing. 14 (2) 132-155.
  • Stafford, M., Ganesh, G., Luckett, M. (1996). Perceived Spousal Influence in the Service Decision-Making Process: A Cross Cultural Investigation. Journal of Applied Business Research. 12 (4) 53-69.
  • Stafford, M., Ganesh, G., Garland, B. (1996). Marital Influence in the Decision Making Process for Services. Journal of Services Marketing. 10 (1) 6-21.
  • Tripathy, N., Ganesh, G. (1996). Evaluation, Promotion and Tenure of Finance Faculty: The Evaluators' Perspective. Financial Practice and Education. 1-8.
  • Ganesh, G., Tripathy, N. (1996). Relative Importance of Teaching, Research & Service in Perfomance Eval of Marketing Faculty. Marketing Education Review. 6 (1) 65-75.
  • Garland, B.C., Ganesh, G. (1995). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. University of Pennsylvania Journal of Business and Employment Law. 4 (1) 9-14.
  • Ganesh, G., Garland, B.C. (1993). Back to the Basics of Household Decision Making. University of Pennsylvania Journal of Business and Employment Law. 3 (1) 53-64.
  • Ganesh, G., Chandy, P.R., Henderson, G. (1992). Awareness and Evaluation of Selected Management Journals Inside and Outside the Discipline. International Journal of Management Reviews. 9 (4) 489-494.
  • Ganesh, G. (1992). A Comparison of Alternative Measures for Obtaining Typical Expenditure Data in Consumer Surveys. Marketing and Research Today. 20 (3)
  • Ganesh, G., Chandy, P.R., Henderson, G. (1992). Awareness and Evaluation of Selected Economics Journals Inside and Outside the Discipline: An Empirical Study. Journal of Financial And Strategic Decisions. 6 (1) 95-111.
  • Ganesh, G. (1992). The Marketing Research Class as Taught in US Business Schools. Journal of Marketing Education. 22-24.
  • Ganesh, G., Blair, E.A. (1991). Characteristics of Interval-based Estimates of Auto-biographical Frequencies in Surveys. Applied Cognitive Psychology. 5 237-250.
  • Ebrahimi, B., Ganesh, G., Chandy, P.R. (1991). International and Non-international Business Journal Awareness and Evaluation: Perceptions of Active Researchers. Management International Review. 31 347-364.
  • Ganesh, G. (1991). Managing Your Micro-computer's Hard Disk Using Some Simple Yet Powerful DOS Features. Applied Marketing Research. 31 (1) 57-61.
  • Ganesh, G., Chandy, P.R., Henderson, G. (1991). Awareness and Evaluation of Selected Accounting Journals Inside and Outside the Discipline: An Empirical Study. Akron Business and Economic Review. 22 (2) 214-226.
  • Coe, B., Ganesh, G., Kleinknecht, W. (1990). A Managerial Framework for Evaluation Potential World Markets for the purpose of Foreign Direct Investment. Journal of Applied Business Research. 6 (4) 16-27.
  • Henderson, G.V., Ganesh, G., Chandy, P.R. (1990). Across-Discipline Journal Awareness and Evaluation: Implications for the Promotion and Tenure Process. Journal of Economics and Business. 3245-346.
  • Schwinghammer, J.K., Green, W.C., Ganesh, G. (1990). Characteristics of a Unique Market Segment: Implications for Grocery Retailers. Journal of International Food & Agribusiness Marketing. 2 (1) 57-68.
  • Rao, C.P., Erramilli, M.K., Ganesh, G. (1990). Export Intensification by Firms during Domestic Economic Recession. Journal of Global Marketing. 3 (4) 59-81.
  • Rao, C.P., Erramilli, M.K., Ganesh, G. (1990). Impact of Domestic Recession on Export Marketing Behavior. International Marketing Review. 7 (2) 54-65.
  • Ganesh, G., Chandy, P.R., Henderson, G. (1990). Awareness and Evaluation of Selected Marketing Journals INside and Outside the Discipline. Akron Business and Economic Review. 21 (4) 93-106.
  • Ganesh, G. (1989). The Impact of Interest Deferred Retail Credit Plans: An Empirical Investigation. Journal of Business and Economic Perspectives. 29-36.
  • Ganesh, G. (1989). The Market Research Laboratory: The Addition of One Credit Hour to the Undergraduate market Research Class. Journal of Marketing Education. 41-47.
  • Ganesh, G. (1988). Differences in Preferences for Alternative Dept Store Payment Methods Among Store Credit Card Holders. Journal of Business and Economic Perspectives. 68-74.
  • Crawford, J.C., Garland, B.C., Ganesh, G. (1988). Indentifying the Global Pro-Trade Consumer. International Marketing Review. 5 (4) 25-33.
  • Ganesh, G., Krishna, E.M. (1987). Consumer Preferences for Alternative Credit Card Based Payment Methods: Some Empirical Evidence. Journal of Applied Business Research. 3 (3) 137-145.

    • Monograph

  • Ganesh, G. (1991). Norton Commander. 4 (3) 74-76. Journal Of Services Marketing.

Presentations Given

  • Ganesh, G., Teaching Market Measurement in an Undergraduate Marketing Math Class, Association of Collegiate Marketing Educators, Albuquerque, New Mexico, (2013).
  • Ganesh, G., Teaching MBA Market Research Online, Association of Collegiate Marketing Educators, Dallas, Texas, (2013).
  • Ganesh, G., The Semester Project in the Online MBA Marketing Research Class, Association of Collegiate Marketing Educators, New Orleans, Louisiana, (2012).
  • Ganesh, G., The Semester Project in the Online MBA Marketing Research Class, Marketing Educators' Association, Long Beach, California, (2012).
  • Ganesh, G., Teaching Face to Face versus Online: A Comparison, Marketing Educators' Association, San Diego, California, (2011).
  • Ganesh, G., How to Put Together a Marketing Class for Online Delivery, ACME Conference, Dallas, Texas, (2010).
  • Ganesh, G., Barat, S., Perceptions of B2B e-commerce: Buyers versus Sellers, Applied Business and Entrepreneurship Association International Annual Meeting, Honolulu, Hawaii, (2010).
  • Ganesh, G., A Theory-Of-Planned-Behavior Perspective on B2C E-Commerce, International Academy of Business and Economics, Las Vegas, Nevada, (2010).
  • Xavier, M., Raghavendran, S., A Survey to Assess Preferences for Online B2B Procurement in India, International Conference on Technology and Business Management (ICTBM-10), Dubai, United Arab Emirates, (2010).
  • Ganesh, G., Developing and Teaching an Undergraduate Marketing Research Class Online, Marketing Educators' Association, Seattle, Washington, (2010).
  • Ganesh, G., How to Put Together a Marketing Class for Online Delivery, Texas Career Education Conference, Dallas, Texas, (2010).
  • Ganesh, G., How to Put Together a Marketing Class for Online Delivery, Business and Marketing Teacher Conference, Houston, Texas, (2009).
  • Ganesh, G., How to Put Together a Marketing Class for Online Delivery, Marketing Educators' Association, Newport Beach, California, (2009).
  • Ganesh, G., Using Simulations in the Undergraduate Marketing Capstone Case Course, Marketing Educators' Association, Salt Lake City, Utah, (2008).
  • Ganesh, G., Developing and Teaching an MBA Marketing Research Class Online, AMA Conference, Austin, Texas, (2008).
  • Ganesh, G., Barat, S., Perceptions of B2B E-commerce: Buyers versus Sellers, International Marketing Conference, Chennai, India, (2007).
  • Ganesh, G., Developing and Teaching an MBA Marketing Research Class Online, Marketing Educators' Association, San Antonio, Texas, (2007).
  • Ganesh, G., Paswan, A., Xavier, M., Outshopping and E-tailing: A Multi-Country Investigation, International Conference on Research in Marketing, Ahmedabad, India, (2007).
  • Ganesh, G., Lee, D., Paswan, A.K., Xavier, M.J., Consumer Perceptions of Shopping Characteristics and Preference for Online versus Offline Shopping: Comparing American, Indian and Korean Consumers, Indian Institute of Management, Kozhikode, India, (2006).
  • Ganesh, G., Marketing and Money: Strenthening the Analytical and Presentation Skills of Marketing Undergraduates, Marketing Educators' Association, San Fransisco, California, (2006).
  • Ganesh, G., Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Academy of Marketing Science Annual Conference, Tampa, Florida, (2005).
  • Ganesh, G., Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, AMA Conference, San Fransisco, California, (2005).
  • Barat, S., Lee, D., Paswan, A., Ganesh, G., B2B Ecommerce: Exploring U.S., Korean and Indian Purchasing Professionals, IIMK-NASMEI Conference on Emerging Markets, Kozhikode, India, (2004).
  • Ganesh, G., Marketing and Money: Strenghtening Analytical and Presentation Skills of Marketing Undergraduates, Texas Distance Learning Association, Galveston, Texas, (2004).
  • Ganesh, G., Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Association of Collegiate Marketing Educators, Orlando, Florida, (2004).
  • Ganesh, G., Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Society for Marketing Advances, New Orleans, Louisiana, (2003).
  • Ganesh, G., Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Association of Collegiate Marketing Educators, Houston, Texas, (2003).
  • Ganesh, G., Paswan, A., Spears, N., Hasty, R., Search Quality Evaluation of Banking Services: A Contingency Perspective, AMA Conference, San Diego, California, (2002).
  • Ganesh, G., Stregthening the Analytical and Presentation Skills of Marketing Undergraduates, AMA Conference, San Diego, California, (2002).
  • Ganesh, G., Hyman, M., McQuitty, S., Augmenting the Measurement of Household Affluence, AMA Conference, Austin, Texas, (2002).
  • Ganesh, G., Strengthening the Anlytical and Presentation Skills of Marketing Undergraduates, Society for Marketing Advances, New Orleans, Louisiana, (2001).

    • Oral Presentation

  • Nguyen, T.D. (Author & Presenter), Pavur, R.J. (Author), Ganesh, G. (Author), American Marketing Association Public Policy Conference 2024, The Power of Media in Shaping the Prioritization of United Nations Sustainable Development Goals, American Marketing Association, Washington DC, United States of America. (2023 - 2023).
  • Nguyen, T.D. (Author & Presenter), Ganesh, G. (Author), Blankson, C. (Author), Yaghi, M. (Author), American Marketing Association Summer 2023 Educators' Conference, Organization- versus Employee-Level Diversity Inclusion Equity Performances: The Case of Higher Education, American Marketing Association, San Francisco, CA, USA, United States of America. (2023 - 2023).
  • Ganesh, G. (Author & Presenter), Marketing Educators Association 2023, Marketing Metrics for Managers, a New, Fully Online Course for MBA Students, Marketing Educators Association, San Francisco, United States of America. (2023 - 2023).
  • Ganesh, G. (Author & Presenter), Marketing Educators Association, Marketing Metrics for Managers, a New, Fully Online Course for MBA Students, MEA, Seattle, WA, United States of America. (2022 - 2022).
  • Ganesh, G. (Author & Presenter), Association of Collegiate Marketing Educators, Marketing Metrics for Managers, a New, Fully Online Course for MBA Students, FBD-ACME, New Orleans, LA, United States of America. (2022 - 2022).
  • Ganesh, G. (Author), Marketing Educators Association, Redesigning an Online, MBA Marketing Research Class as an 8-week Offering, Marketing Educators Association, Online, United States of America. (2021 - 2021).
  • Ganesh, G. (Author & Presenter), Association of Collegiate Marketing Educators, Redesigning an Online, MBA Marketing Research Class as an 8-week Offering, FBD-ACME, Online, United States of America. (2021 - 2021).
  • Mehta, S. (Author & Presenter), Natarajan, V. (Author & Presenter), Ganesh, G. (Author), ACME 2020, How Higher Education Can Benefit from Core Marketing Principles, Association of Collegiate Marketing Educators, San Antonio, United States of America. (2020 - 2020).
  • Nguyen, T. (Author), Sun, Q. (Author), Ganesh, G. (Author), 2019 China Marketing International Conference, Exploring the Role of Decision-Making Factors in International Student Marketing Engagement: A Comparison Study, Guangzhou, China, China. (2019 - 2019).
  • Ganesh, G. (Author), Marketing Educators Association, Assessing the Impact of a web-based Marketing Metrics drill exercise, Marketing Educators Association, Phoenix AZ, United States of America. (2019 - 2019).
  • Qin, S. (Author), Thuy, N. (Author), Ganesh, G. (Author), Marketing Educators Association, Exploring the Role of Decision Making Factors in International Student Engagement, Marketing Educators Association, Phoenix AZ, United States of America. (2019 - 2019).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Assessing the Impact of a web-based Marketing Metrics drill exercise, Federation of Business Disciplines, Houston TX, United States of America. (2019 - 2019).
  • Ganesh, G. (Author), Marketing Educators Association, Geeting Your Students Better Prepared to Use Excel and Marketing Metrics, Marketing Educators Association, Santa Fe NM, United States of America. (2018 - 2018).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Getting Your Students Better Prepared to Use Excel and Marketing Metrics, Association of Collegiate Marketing Educators, Albuquerque, New Mexico, United States of America. (2018 - 2018).
  • Ganesh, G. (Author), Marketing Educators Association, Teaching Sampling Concepts in Marketing Research, Marketing Educators Association, San Diego CA, United States of America. (2017 - 2017).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Teaching Sampling Concepts in Marketing Research, Association of Collegiate Marketing Educators, Little Rock AR, United States of America. (2017 - 2017).
  • Ganesh, G. (Author), Marketing Educators Association, Client Project in an Online MBA Marketing Research Class, Marketing Educators Association, Denver CO, United States of America. (2016 - 2016).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Client Project in an Online MBA Marketing Research Class, Association of Collegiate Marketing Educators, Oklahoma City OK, United States of America. (2016 - 2016).
  • Ganesh, G. (Author), Marketing Educators' Association, Teaching Market Measurement to Marketing Undergraduates, Marketing Educators' Association, San Jose, California, United States of America. (2014 - 2014).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Teaching Market Measurement to Marketing Undergraduates, Association of Collegiate Marketing Educators, Albuquerque, NM, United States of America. (2013 - 2013).
  • Ganesh, G. (Author), Society for Marketing Advances, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Society for Marketing Advances, Hilton-Head, SC, United States of America. (2013 - 2013).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Federation of Business Disciplines, Houston TX, United States of America. (2011 - 2011).
  • Ganesh, G. (Author), Marketing Management Association, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Marketing Management Association, Nashville TN, United States of America. (2011 - 2011).
  • Ganesh, G. (Author), Winter American Marketing Association Educators' Conference, Developing and Teaching an Undergraduate Marketing Research Class Online, American Marketing Association, Austin, Texas, United States of America. (2011 - 2011).
  • Ganesh, G. (Author), Association of Collegiate Marketing Educators, Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Federation of Business Disciplines, Dallas, Texas, United States of America. (2005 - 2005).
  • Ganesh, G. (Author), Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Texas Marketing Faculty Consortium, Waco, Texas, United States of America. (2005 - 2005).

    • Panel Presentation

  • Ganesh, G. (Chair), Association of Collegiate Marketing Educators 2023, Teaching Marketing Metrics, Association of Collegiate Marketing Educators, Houston, Texas, USA, United States of America. (2023 - 2023).

    • Poster

  • Nguyen, T.D. (Author), Ganesh, G. (Author), American Marketing Association, The Effects of Attainment of Preferred Service Brand on Customer Journey, AMA Conference, Las Vegas, NV, United States of America. (2020 - 2020).

Contracts, Grants, Sponsored Research

    Grant - Research

  • Ganesh, G., "Supplemental Travel Grant," sponsored by COB + DML, University of North Texas, $1200 Funded. (2019 - 2019).
  • Ganesh, G., "DMLOM grant," sponsored by DMLOM UNT, University of North Texas, $500 Funded. (2019 - 2019).
  • Ganesh, G., "Supplemental Travel Grant," sponsored by COB + DML, University of North Texas, $1500 Funded. (2018 - 2018).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, University of North Texas, $1400 Funded. (2017 - 2017).
  • Ganesh, G., "UNT Small Grant," sponsored by UNT, University of North Texas, $340 Funded. (2016 - 2016).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, University of North Texas, $1150 Funded. (2015 - 2015).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, University of North Texas, $1000 Funded. (2015 - 2015).
  • Ganesh, G., "Faculty Development Leave," sponsored by UNT, University of North Texas, $69000 Funded. (2015 - 2015).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, University of North Texas, $1150 Funded. (2014 - 2014).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, $1150 Funded. (2013 - 2013).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML, University of North Texas, $1150 Funded. (2013 - 2013).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB + DML $1150, Funded. (2012 - 2012).
  • Ganesh, G.G. (Principal), "COB Lifetime Innovation in Teaching," sponsored by COB, University of North Texas, $2500 Funded. (2011 - 2011).
  • Ganesh, G., "Learning Enhancement Grant," sponsored by UNT + CLEAR, $5000 Funded. (2011 - 2011).
  • Ganesh, G., "UNT Travel Grant," sponsored by COB+DML $900, Funded. (2011 - 2011).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT+COB, $750 Funded. (2011 - 2011).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT+DML, $665 Funded. (2011 - 2011).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT COB + DML, University of North Texas, $1128 Funded. (2010 - 2010).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT COB + DML, $950 Funded. (2009 - 2009).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT COB Department of Marketing and Logistics, $150 Funded. (2009 - 2009).
  • Ganesh, G., "Denton Public Library Survey," sponsored by Denton Public Library, $506 Funded. (2008 - 2008).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT COB + DML, $950 Funded. (2008 - 2008).
  • Ganesh, G., "DFW GMAT Registrant Survey," sponsored by COB Graduate Programs Office, $1327 Funded. (2007 - 2007).
  • Ganesh, G., "PDI Scholar Award," sponsored by UNT PDI, $2200 Funded. (2007 - 2007).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT COB + DML, $950 Funded. (2007 - 2007).
  • Ganesh, G., "Faculty Development Leave," sponsored by UNT, University of North Texas, $50000 Funded. (2007 - 2007).
  • Ganesh, G., "Faculty Development Leave," sponsored by UNT, $50000 Funded. (2006 - 2006).
  • Ganesh, G., "DML Travel Grants," sponsored by UNT DML, $2000 Funded. (2005 - 2005).
  • Ganesh, G., "Learning Enhancement Grant (BBA)," sponsored by UNT, $6000 Funded. (2005 - 2005).
  • Ganesh, G., "Learning Enhancement Grant (MBA)," sponsored by UNT, $16000 Funded. (2005 - 2005).
  • Ganesh, G., "Research Development Grant," sponsored by UNT CoBA, $3000 Funded. (2005 - 2005).
  • Ganesh, G., "UNT International Travel Grant," sponsored by UNT, $1000 Funded. (2005 - 2005).
  • Ganesh, G., "UNT International Travel Grant," sponsored by UNT, $1000 Funded. (2005 - 2005).
  • Ganesh, G., "UNT ROP Grant," sponsored by UNT, $5000 Funded. (2005 - 2005).
  • Ganesh, G., "DML Travel Grant," sponsored by UNT DML, $600 Funded. (2004 - 2004).
  • Ganesh, G., "Learning Enhancement Grant," sponsored by UNT, $8000 Funded. (2004 - 2004).
  • Ganesh, G., "Survey of Purchase Professionals - IIMM India," sponsored by IIMM, India, $250 Funded. (2004 - 2004).
  • Ganesh, G., "Visited Universidad de Colima, Mexico," sponsored by Universidad de Colima, Mexico, $1000 Funded. (2004 - 2004).
  • Ganesh, G., "Survey of Consumers in Korea," sponsored by TIIT Korea, $250 Funded. (2003 - 2003).
  • Ganesh, G., "Survey of Korean Purchase Professional," sponsored by TIIT Korea, $250 Funded. (2003 - 2003).
  • Ganesh, G., "UNT ROP Grant," sponsored by UNT, $2500 Funded. (2003 - 2003).
  • Ganesh, G., "UNT ROP Grant," sponsored by UNT, $2500 Funded. (2003 - 2003).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT, $600 Funded. (2003 - 2003).
  • Ganesh, G., "PDI Scholar Award," sponsored by UNT, $2200 Funded. (2002 - 2002).
  • Ganesh, G., "UG Summer Instructional Development," sponsored by UNT CoBA, University of North Texas, $13192 Funded. (2002 - 2002).
  • Ganesh, G., "UNT DML Supplemental Travel Grant," sponsored by UNT DML, $950 Funded. (2002 - 2002).
  • Ganesh, G., "UNT International Travel Grant," sponsored by UNT, $1000 Funded. (2002 - 2002).
  • Ganesh, G., "UNT Small Grant," sponsored by UNT, $750 Funded. (2002 - 2002).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNt, $700 Funded. (2002 - 2002).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT, $600 Funded. (2001 - 2001).
  • Ganesh, G., "Patron (student) Survey," sponsored by UNT Learning Center, $500 Funded. (2000 - 2000).
  • Ganesh, G., "UNT Charn Uswachoke," sponsored by UNT, $3500 Funded. (2000 - 2000).
  • Ganesh, G., "UNT RIG," sponsored by UNT, $3500 Funded. (2000 - 2000).
  • Ganesh, G., "UNT Travel Grant (Orlando)," sponsored by UNT, $500 Funded. (2000 - 2000).
  • Ganesh, G., "Coppell YMCA Survey," sponsored by Coppell YMCA, $1000 Funded. (1999 - 1999).
  • Ganesh, G., "UG Summer Instructional Development," sponsored by UNT CoBA, University of North Texas, $11077 Funded. (1999 - 1999).
  • Ganesh, G., "Faculty Development Leave," sponsored by UNT, University of North Texas, $33229 Funded. (1998 - 1998).
  • Ganesh, G., "Alumni Association Survey," sponsored by IIT Madras India, $500 Funded. (1998 - 1998).
  • Ganesh, G., "Consultant on Survey Aspects," sponsored by DART, Funded. (1998 - 1998).
  • Ganesh, G., "Developing Scholars Award," sponsored by UNT, $3000 Funded. (1998 - 1998).
  • Ganesh, G., "Employee Survey Analysis," sponsored by Plano Public Library, Funded. (1998 - 1998).
  • Ganesh, G., "MD MBA Survey," sponsored by CoBA Dean, $2000 Funded. (1998 - 1998).
  • Ganesh, G., "Patron Survey Data Analysis," sponsored by Plano Public Library, Funded. (1998 - 1998).
  • Ganesh, G., "Plano Parks Survey," sponsored by City of Plano, $1000 Funded. (1998 - 1998).
  • Ganesh, G., "Revision of Faculty eval instrument," sponsored by IIT Madras, India, Funded. (1998 - 1998).
  • Ganesh, G., "Summer Instructional Development," sponsored by UNT CoBA, $4000 Funded. (1998 - 1998).
  • Ganesh, G., "UNT Travel Grant," sponsored by UNT, $500 Funded. (1998 - 1998).
  • Ganesh, G., "Consultant on Data Anlysis," sponsored by DFW Airport, Funded. (1997 - 1997).
  • Ganesh, G., "UNT Charn Uswachoke," sponsored by UNT, $3550 Funded. (1997 - 1997).
  • Ganesh, G., "UNT Travel Grant (Chicago)," $500 Funded. (1997 - 1997).
  • Ganesh, G., "Customer Survey," sponsored by Dan's Big and Tall, $2000 Funded. (1996 - 1996).
  • Ganesh, G., "Patron Survey," sponsored by TEXINS Credit Union, $1500 Funded. (1996 - 1996).
  • Ganesh, G., "Plano Business Survey," sponsored by Plano Library Foundation, $1000 Funded. (1996 - 1996).
  • Ganesh, G., "Plano Centre Survey," sponsored by Plano Centre, $1000 Funded. (1996 - 1996).
  • Ganesh, G., "City of University Park Pool Survey," sponsored by CUP, $1400 Funded. (1995 - 1995).
  • Ganesh, G., "CoBA/FRI," sponsored by UNT CoBA, $4000 Funded. (1995 - 1995).
  • Ganesh, G., "Denton County Resident Survey," sponsored by Denton County, $1750 Funded. (1995 - 1995).
  • Ganesh, G., "UNT RIG," sponsored by UNT, $2900 Funded. (1995 - 1995).
  • Ganesh, G., "UNT Small Grant," sponsored by UNT, $750 Funded. (1995 - 1995).
  • Ganesh, G., "CoBA Curriculum Innovation," sponsored by UNT CoBA, $6000 Funded. (1994 - 1994).
  • Ganesh, G., "Finance P&T Survey," sponsored by UNT CoBA, $400 Funded. (1994 - 1994).
  • Ganesh, G., "Subscriber Survey," sponsored by Sammons Cable, Funded. (1994 - 1994).
  • Ganesh, G., "UNT Travel Grant (SFO)," sponsored by UNT, $500 Funded. (1994 - 1994).
  • Ganesh, G., "Denton Parks Patron Survey," sponsored by Denton PARD, $1200 Funded. (1993 - 1993).
  • Ganesh, G., "Departmental Travel Grant," sponsored by UNT, $500 Funded. (1993 - 1993).
  • Ganesh, G., "Marketing P&T Survey," sponsored by UNT MKTG, $400 Funded. (1993 - 1993).
  • Ganesh, G., "Readership Survey," sponsored by Denton Record Chronicle, $610 Funded. (1993 - 1993).
  • Ganesh, G., "Patron Survey," sponsored by Payless Video, Funded. (1992 - 1992).
  • Ganesh, G., "Readership Survey," sponsored by THIE, India, $2300 Funded. (1992 - 1992).
  • Ganesh, G., "DISD Parent Survey," sponsored by DISD, $2000 Funded. (1991 - 1991).
  • Ganesh, G., "Resident Survey," sponsored by City of Denton, $2000 Funded. (1991 - 1991).
  • Ganesh, G., "Departmental Travel Grant (Wash DC)," sponsored by UNT, $500 Funded. (1990 - 1990).
  • Ganesh, G., "ROP Grant," sponsored by UNT, $2500 Funded. (1990 - 1990).
  • Ganesh, G., "UNT Travel Grant (New Orleans)," sponsored by UNT, $500 Funded. (1990 - 1990).
  • Ganesh, G., "CoBA Dean's Funds," sponsored by UNT CoBA, $875 Funded. (1989 - 1989).
  • Ganesh, G., "RIG Grant," sponsored by UNT, $1500 Funded. (1989 - 1989).
  • Ganesh, G., "UNT Travel Grant (New Orleans)," sponsored by UNt, $500 Funded. (1989 - 1989).
  • Ganesh, G., "Department Travel Grant (Provo, UT)," sponsored by UNT, $500 Funded. (1988 - 1988).
  • Ganesh, G., "UNT Travel Grant (SFO)," sponsored by UNT, $500 Funded. (1988 - 1988).
  • Ganesh, G., "Jr Faculty Summer Fellowship," sponsored by UNT, $3500 Funded. (1987 - 1987).
  • Ganesh, G., "SMall Grant," sponsored by UNT, $750 Funded. (1987 - 1987).
  • Ganesh, G., "UNT Travel Grant (Chicago)," sponsored by UNT, $500 Funded. (1986 - 1986).
  • Schwinghammer, J., Green, W., Ganesh, G., "Grant for Blueberry Study," sponsored by Tx Dept of Agriculture, $10000 Funded. (1985 - 1985).
  • Ganesh, G., "UNT Travel Grant (Chicago)," sponsored by UNT, $500 Funded. (1984 - 1984).

Service

University Service

  • Committee Member, RCoB Teaching Innovation Award Committee. (2020 - Present).
  • Member, Curriculum Committee. (2019 - Present).
  • Committee Member, DMLOM Promotion and Tenure Committee. (2017 - Present).
  • Member, University Distinguished Teaching Professor Selection Committee. (2020 - 2023).
  • Member, Faculty Search Committee. (June 2022 - August 2022).
  • Member, Faculty Search Committee. (October 2021 - January 2022).
  • Member, Committee on Committees. (2020 - 2021).
  • Committee Member, Clinical Assistant Professor Committee. (November 2020 - January 2021).
  • Member, Scholarship Committee. (2018 - 2019).
  • Member, University Review Commitee. (2014 - 2018).
  • Faculty Advisor (Other Institutional Service Activities), Patron Survey of UNT Union. (2017 - 2017).
  • Member, Faculty Senate Awards Committee. (2015 - 2017).
  • Faculty Advisor (Other Institutional Service Activities), Patron Survey of UNT Dining Services. (2016 - 2016).
  • Faculty Advisor (Other Institutional Service Activities), Patron Survey of UNT Pohl Recreation Center. (2015 - 2015).
  • Faculty Advisor (Other Institutional Service Activities), City of Denton Parks and Recreation. (2014 - 2014).
  • Committee Member, Undergraduate Program Committee. (September 1, 2011 - August 31, 2014).
  • Faculty Advisor (Other Institutional Service Activities), UNT Center for Learning, Assessment and Redesign. (2013 - 2013).
  • University Promotion and Tenure Commitee. (2012 - 2012).
  • Faculty Advisor (Other Institutional Service Activities), UNT Learning Center. (2012 - 2012).
  • Promotion and Tenure Committee. (2011 - 2012).
  • Committee Member, University Distinguished Teaching Professor selection committee. (2011 - 2012).
  • University Curriculum Committee. (2009 - 2012).
  • Faculty Advisor, Survey of Student Perceptions of UNT Academic Computing and User Services in MKTG 5250. (2011 - 2011).
  • Committee Chair, COB Undergraduate Curriculum. (September 1, 2010 - August 31, 2011).
  • Committee Chair, Undergraduate Program Committee. (September 1, 2010 - August 31, 2011).
  • Student Health and Wellness Center Survey in MKTG 5250. (2010 - 2010).
  • Faculty Advisor, Survey of Student Perceptions of UNT Student Health and Wellness Center. (2010 - 2010).
  • Incoming Masters Student Survey. (2009 - 2010).
  • Masters Exit Survey. (2008 - 2010).
  • Committee Member, Undergraduate Program Committee. (September 1, 2007 - August 31, 2010).
  • Faculty Advisor (Other Institutional Service Activities), Patron Survey of UNT Murchison Performing Arts Center. (September 2009 - December 2009).
  • Evaluation of Graduate Programs Office. (2009 - 2009).
  • Committee Chair, Marketing and Logistics Curriculum Committee. (September 1, 2008 - August 31, 2009).
  • Committee Member, OPS. (September 1, 2008 - August 31, 2009).
  • Committee Member, Promotion and Tenure Committee. (September 1, 2008 - August 31, 2009).
  • Faculty Advisor (Other Institutional Service Activities), City of Plano Parks and Recreation Department. (January 2009 - May 2009).
  • Faculty Advisor (Other Institutional Service Activities), Patron Survey of UNT Parking and Transportation Services. (January 2009 - May 2009).
  • Committee Member, Advisory Committee on Tenure. (September 1, 2007 - August 31, 2008).
  • Faculty Advisor (Other Institutional Service Activities), Survey of DFW GMAT Registrants for COB Associate Dean. (August 2007 - December 2007).
  • Analysis of undergraduate exit survey. (2003 - 2007).
  • Committee Chair, Undergraduate Program Committee. (September 1, 2005 - August 31, 2007).
  • Faculty Advisor (Other Institutional Service Activities), Survey of Current COB Students on Proposed New COB Buildingnts for COB Associate Dean. (August 2006 - December 2006).
  • COBA Graduate Student Survey. (2006 - 2006).
  • Committee Member, Scholarship Committee. (September 1, 2005 - August 31, 2006).
  • Undgergraduate Policy Committee. (2005 - 2005).
  • Committee Member, Deans Search Committee. (September 1, 2004 - August 31, 2005).
  • Committee Member, Undergraduate Program Committee. (September 1, 2004 - August 31, 2005).
  • CoBA Dean Search. (2004 - 2004).
  • Marketing Department Promotion and Tenure Committee. (2004 - 2004).
  • Marketing Department Department Curriculum Committee. (2003 - 2003).
  • School of Merchandising and Hospitality Management Program Evaluation Commitee. (2003 - 2003).
  • Marketing Department Personnel Affairs Committee. (1999 - 2002).
  • Undergraduate Policy Committee. (1999 - 2002).
  • Marketing Department Operations Committee. (2000 - 2001).
  • Marketing Department Curriculum Committee. (1999 - 2001).
  • Marketing Department Promition and Tenure Committee. (1998 - 2001).
  • Doctoral Program Committee. (1999 - 1999).
  • Faculty Senate Elections Committee. (1999 - 1999).
  • Faculty Senate. (1997 - 1999).
  • University Benefits Committee. (1997 - 1999).
  • Personnel Affairs Committee. (1994 - 1997).
  • Curriculum Committee. (1993 - 1997).
  • AACSB MBA Task Force. (1996 - 1996).
  • Promotion and Tenure Committee. (1994 - 1995).
  • Marketing MBA Program. (1992 - 1994).
  • College of Business MBA Policy Committee. (1991 - 1994).
  • College of Business MBA policy taskforce. (1993 - 1993).
  • College of Business Ph.D. Curriculum Committee. (1992 - 1992).
  • Marketing Ph.D. Progam. (1992 - 1992).
  • Marketing Department Personnel Affairs Committee. (1991 - 1992).
  • Promotion and Tenure Committee. (1990 - 1992).
  • Marketing Department Esecutive Committee. (1991 - 1991).
  • Marketing Department Personnel Affairs Committee. (1991 - 1991).
  • UNT INternational Education Committe. (1991 - 1991).
  • UNT IEC Scholarship sub-committee. (1990 - 1991).
  • UNT International Education Committee. (1986 - 1991).
  • Marketing Department Fund Raising Committee. (1990 - 1990).
  • Marketing Department Planning Committee. (1990 - 1990).
  • Computer Policy Committee. (1987 - 1989).

Public Service

  • Other (Other Community Service Activities), City of Plano Customer and Utility Services Department. Plano, Texas. (2013 - 2013).
  • Other (Other Community Service Activities), City of Plano Customer and Utility Services Department. Plano, Texas. (2011 - 2012).
  • Other (Other Community Service Activities), Plano Parks and Recreation Department. Plano, Texas. (April 2009 - June 2009).
  • Other (Other Community Service Activities), Denton Public Library. Denton, Texas. (October 2008 - December 2008).

Professional Service

  • Board of Directors, Marketing Educators' Association. (2008 - Present).

Consulting

  • Academic, Garland Parks and Recreation, United States of America. (February 22, 2022 - October 2, 2022).
  • Academic, Carrollton Parks and Recreation, United States of America. (April 2021 - December 2021).
  • Academic, Plano Parks and Recreation, United States of America. (April 2020 - December 2020).
  • Academic, Frisco Parks and Recreation, United States of America. (April 2019 - December 2019).
  • Academic, Frisco Public Library, United States of America. (May 2018 - December 2018).
  • Academic, UNT University Union, Denton, Texas, United States of America. (July 2017 - December 2017).
  • Academic, UNT Dining Services, Denton, Texas, United States of America. (August 2016 - December 2016).
  • Academic, UNT Pohl Rec Center, Denton, Texas, United States of America. (August 2015 - December 2015).
  • Academic, Indian Institute of Technology-Madras, Chennai, India, India. (January 2015 - September 2015).
  • Academic, Denton Parks and Recreation, Denton, Texas, United States of America. (August 2014 - December 2014).
  • Academic, UNT CLEAR, Denton, Texas, United States of America. (July 2013 - December 2013).
  • Academic, UNT Learning Center, Denton, Texas, United States of America. (July 2012 - December 2012).
  • Academic, UNT Academic Computing and User Services, Denton, Texas, United States of America. (August 2011 - December 2011).
  • Other, CoBA UNT, Dallas, TX, United States of America. (2001 - 2001).
  • Other, CoBA UNT, United States of America. (2000 - 2000).
  • Academic (Class project), UNT Learning Center, Denton, TX, United States of America. (2000 - 2000).
  • Other (Student project), Coppell, TX YMCA, Denton, TX, United States of America. (1999 - 1999).
  • Other, Plano Convention Centre, Denton, TX, United States of America. (1999 - 1999).
  • Other (Class project), Plano Parks and Recreation Department, Denton, TX, United States of America. (1999).
  • Other (Student project), UNT College of Business Administration, Denton, TX, United States of America. (1999 - 1999).
  • Other (Survey consulting), DART, Dallas, TX, United States of America. (1998 - 1998).
  • Other, Indian Institute of Technology, Madras, Denton, TX, United States of America. (1998).
  • Other, Indian Institute of Technology, Madras, Denton, TX, United States of America. (1998).
  • Other, Plano Public Library, Denton, TX, United States of America. (1998).
  • Other, Plano Public Library, Denton, TX, United States of America. (1998).
  • Other, DFW Airport, Denton, TX, United States of America. (1997).
  • Other, JCPenny Life Insurance Co, Dallas, TX, Denton, TX, United States of America. (1990 - 1997).
  • Other, Syndics Research Corporation, Dallas, TX, Dallas, TX, United States of America. (1990 - 1997).
  • Other, Dan's Big and Tall, Denton, TX, United States of America. (1996).
  • Other, Plano Public Library Foundation, Denton, TX, United States of America. (1996).
  • Other, TEXINS Credit Union, Denton, TX, United States of America. (1996).
  • Other, City of University Park, Denton, TX, United States of America. (1995).
  • Other, Denton County, Denton, TX, United States of America. (1995).
  • Other, Plano Parks and Recreation Department, Denton, TX, United States of America. (1995).
  • Other, Denton Area Teacher's Credit Union, Denton, TX, United States of America. (1994).
  • Other, Sammons Communications, Denton, TX, United States of America. (1994).
  • Other, Denton Parks and Recreation Department, Denton, TX, United States of America. (1993).
  • Other, Denton Record Chronicle, Denton, TX, United States of America. (1993).
  • Other, City of University Park, Denton, TX, United States of America. (1992).
  • Other, Payless Video Outlets, Denton, TX, United States of America. (1992).
  • Other, The Hindu-International, USA, India. (1992).
  • Other, City of Denton, Denton, TX, United States of America. (1991 - 1991).
  • Other, Denton Independent School District, Denton, TX, United States of America. (1991 - 1991).