Dr. Gopala Ganesh
University of North Texas
Marketing, Logistics, and Operations Management
(940) 565-3129
Email:

Education

PhD, University of Houston, 1985.
Major: Business Administration
Degree Specialization: Marketing
Dissertation Title: The relationship of select task variables to response patterns and response quality in a survey of consumer purchasing
PGDBA, Indian Institute of Management, 1975.
Major: Marketing, Planning and Control
BTech, Indian Institute of Technology-Madras, 1973.
Major: Mechanical Engineering

Professional Positions

Professional
Senior Marketing Officer, Bharat Heavy Electricals Limited (BHEL). (June 1975August 1979).
Summer Intern, ITC Limited. (April 1974June 1974).

Licensures and Certifications

Watson Analytics 101, IBM. (July 2017 – Present).

Microsoft Office Specialist: Word 2013, Microsoft. (November 2016 – Present).

Microsoft Office Specialist: Excel 2013, Microsoft. (October 2016 – Present).

Microsoft Office Specialist: PowerPoint 2013, Microsoft. (October 2016 – Present).

Profit Impact Metrics, Management by the Numbers.com. (August 2017August 2022).

Google Analytics Advanced, Google. (June 2016June 2018).

Google Analytics Beginners, Google. (June 2016June 2018).

Google Analytics Ecommerce, Google. (June 2016June 2018).

Professional Memberships

Southwest Director, Marketing Educators' Association. (2006 – Present).

Association of Collegiate Marketing Educators. (2003 – Present).

Development Activities Attended

Faculty Development Leave,"Faculty Development Leave 2015," Indian Institute of Technology-Madras at Chennai, Chennai, Tamil Nadu, India. (January 15, 2015May 5, 2015).

Faculty Development Leave,"Faculty Development Leave 2007," University of North Texas, Denton, Texas, United States of America. (January 15, 2007May 15, 2007).

Faculty Development Leave,"Faculty Development Leave 1998," Indian Institute of Technology-Madras at Chennai, Chennai, Tamil Nadu, India. (August 25, 1998December 31, 1998).

Teaching

Teaching Experience

University of North Texas
MKTG 3700, Marketing Metrics, 64 courses.
MKTG 3710, Marketing Research and Information Technology, 2 courses.
MKTG 4880, Advanced Marketing Management, 7 courses.
MKTG 5000, Marketing Concepts, 1 course.
MKTG 5250, Advanced Marketing Research and Analytics, 21 courses.
MKTG 5260, Marketing Metrics for Managers, 4 courses.
MKTG 6900, Special Problems, 1 course.

Teaching at Other Institutions

Indian Institute of Technology-Madras at Chennai, Marketing Research, Spring 2015.

University of Houston, Principles of Marketing, MKTG 3336, Spring 1980.

Non-Credit Instruction

Other. (August 27, 2018 – Present).

Other. (January 15, 2016 – Present).

Other. (August 2018May 2019).

Other. (July 10, 2016August 12, 2016).

Other. (January 18, 2015December 18, 2015).

Other. (20112011).

Other. (20112011).

Other. (January 14, 2007May 11, 2007).

Other. (July 10, 2005August 12, 2005).

Directed Student Learning

Dissertation Committee Member. (20092009).

Dissertation Committee Member. (20082008).

Dissertation Committee Member. (20072007).

Awards and Honors

Marketing Educator of the Year 2019, Marketing Educators Association. (April 4, 2019 – Present).

Nominated for: Bizzell Award 2017 Nominee, Southwestern Business Deans Association. (March 1, 2017 – Present).

McGraw-Hill Outstanding Educator Award, FBD-ACME. (January 10, 2017 – Present).

UNT President's Council Teaching Award, University of North Texas. (September 22, 2016September 22, 2016).

Nominated for: UNT US Professor of the Year Nominee, UNT. (September 26, 2014September 26, 2014).

Axcess Capon Distinguished Teaching Competition: Runner-Up, Society for Marketing Advances. (October 20132013).

Axcess Capon Outstanding Marketing Teacher Award, Association of Collegiate Marketing Educators. (March 20132013).

Lifetime Innovation in Teaching Award., UNT College of Business. (April 20112011).

University Distinguished Teaching Professorship, University of North Texas. (April 20102010).

Innovative Excellence in Marketing Education Award, American Marketing Association. (August 20052005).

Marketing Management Association Meritorious Teaching Award, Maketing Management Association. (20052005).

Developing Scholar Award, University of North Texas. (19991999).

AMA Faculty Consortium, American Marketing Association. (19891989).

Research

Published Intellectual Contributions

Book Chapter
Schwinghammer, J., Ganesh, G., Green, W., Irwin, R. D. (1989). Texas Blues. Marketing Management, Knowledge and Skills. 292-302. Homewood, IL:.
Conference Proceeding
Ganesh, G., Paswan, A. (2002). The Online Shopping Phenomenon: Who, What, How, Where, When, and Why. International Conference on Marketing of Technology Oriented Products and Services.
Paswan, A. K., Pappu, M., Ganesh, G. (2001). Learning Augmentation Services: A Consumer Perspective. AMA Conference.
Paswan, A. K., Ganesh, G. (2001). Antecedents and Consequences of Perceived Cultural Proximity: An Investigation in a Services Context. Royal Bank Research Seminar.
Paswan, A., Ganesh, G. (2001). Familiarity with and Evaluation of E Versus Brick and Mortar Stores: An Exploratory Investigation. Academy of Marketing Science Annual Conference.
Paswan, A., Ganesh, G. (2000). The Computer Savvy Generation and Internet Shopping: An Exploratory Investigation. Society for Marketing Advances.
Ganesh, G., Tripathy, N. (1998). The Evaluation of Faculty Performance in Research and Service: Some Practical Guidelines. Academy of Marketing Science Annual Conference.
Lee, D., Ganesh, G. (1997). Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: A Categorization Theory Perspective. AMA Conference.
Ganesh, G., Allen, C. (1997). Who Does What Chore in the Household: A Cross-Cultural Study. Southern Marketing Association.
Garland, B. C., Ganesh, G. (1994). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. Association of Pennsylvania University Business and economic Faculties.
Ganesh, G. (1994). Evaluation, Promotion & Tenure of Marketing Faculty: Some Practical Issues. AMA Conference.
Ganesh, G., Green, W. C., Lee, D. (1993). The Market Research Laboratory: A Major Update. 124-126. Southern Marketing Association.
Ganesh, G. (1990). A Comparison of Alternative Measures of Obtaining Typical Expenditure Data in Consumer Surveys. 292. AMA Conference.
Thompson, K. N., Ganesh, G. K. (1990). Electronic Data Coding Using Integrated Spreadsheets/Data Base Software. 96-107. AMA Microcomputers in the Marketing Curriculum Conference.
Ganesh, G., Becker, J. D., Chandy, P. R. (1990). Perception of MIS Journals. Decision Sciences Institute.
Ganesh, G., Welch, J. L. (1990). Student Perceptions of the Benefits of Computer-based Simulations. 230-234. Southwestern Marketing Association.
Crawford, J. C., Garland, B. C., Ganesh, G. (1989). Consumer Sentiment in India: Implications for Exporters. 327-332. Southwestern Marketing Association.
Ganesh, G. (1989). Incorporating Spreadsheet Software in the Undergraduate Capstone Marketing Class: A Case for the Use of Stand Alone Training Exercises. 307-315. AMA Microcomputers in the Marketing Curriculum Conference.
Ganesh, G. (1988). Estimating Consumer Expenditure from Typical Event Expenditure versus Total Expenditure during a Time Period: A Comparison. 307-312. AMA Conference.
Rao, C. P., Krishna, E. M., Ganesh, G. (1988). Impact of Domestic Recession on Export Marketing Behavior. Academy of International Business.
Ganesh, G. (1988). The Effect of Respondent Willingness to Participate in Surveys on Response Quality in a Mail Survey. 92-94. Southwestern Marketing Association.
Green, W. C., Landon, L., Ganesh, G. (1986). Designing Sales Force Compensation Plans for Better Results. 108-111. Southwestern Marketing Association.
Schwinghammer, J., Ganesh, G., Green, W. C. (1986). Texas Blues. Decision Sciences Institute.
Ganesh, G., Green, W. C. (1986). The Effect of Requesting Committment on Response Quality in a Mail Survey. 383-386. AMA Conference.
Blair, E. A., Ganesh, G. (1984). Commitment Requests and Response Rates in Three Mail Surveys. 368-371. AMA Conference.
Journal Article
Ganesh, G., Paswan, A., Sun, Q. (2015). Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review. 27(2), 67-81.
Ganesh, G., Sun, Q. (2013). Developing and Teaching an Online MBA Marketing Research Class: Implications of Online Learning Effectiveness. Journal of Education for Business.
Ganesh, G., Barat, S. (2011). Business-to-Business: The Salesperson's Dilemma. American Journal of Economics and Business Administration.
Ganesh, G., Barat, S. (2011). The Sales Professionals' and Purchase Managers' Perceptions of B2B e-commerce. Alliance Journal of Business Research.
Ganesh, G., Barat, S. (2010). A Theory-Of-Planned-Behavior Perspective on B2C E-Commerce. Review of Business Research. 10(3), .
Ganesh, G., Sun, Q., Barat, S. (2010). Improving the Marketing Math Skills of Marketing Undergraduate Students through a Unique Undergraduate Marketing Math Course. Marketing Education Review. 20(Spring 2010), 47-64.
Ganesh, G., Barat, S., Rajamma, R., Zolfagharian, M. A. (2009). Student Course Perceptions: A Perceived-Ease-of-Use -- Perceived-Usefulness Framework. Journal for Advancement of Marketing Education.
Ganesh, G., Paswan, A. (2010). Teaching Basic Marketing Accountability using Spreadsheets: An Exploratory Perspective. Journal of Business Research.
Paswan, A., Ganesh, G. (2009). Higher education institutions - Satisfaction and loyalty among international students. Journal of Marketing for Higher Education.
Lee, D., Paswan, A., Ganesh, G., Xavier, M. (2009). Out-shopping through the Internet: A Multi-country Investigation. Journal of Global Marketing.
Ganesh, G., Sun, Q. (2009). Using Computer Simulation in the Undergraduate Marketing Capstone Case Course. Marketing Education Review.
Rajamma, R., Paswan, A., Ganesh, G. (2007). Services purchased at Brick and Mortar versus Online Stores, and Shopping Motivation. Journal of Services Marketing. 21(3), .
Audhesh, P., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing.
Ganesh, G., Lee, D., Paswan, A. K., Xavier, M. (2006). Online Versus Offline B2C Shopping: A Multinational Comparison. Journal of Consumption Culture. 9(2), 151-166.
Paswan, A., Ganesh, G. (2005). Cross-Cultural Interaction Comfort and Service Evaluation. Journal of International Consumer Marketing. 18(1 and 2), 93-115.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A., Ganesh, G. (2003). Familiarity and Consumer Interest: An Investigation in the Learning Augmentation Service Context. Journal of Services Marketing. 17(4), .
Paswan, A., Kulkarni, S., Ganesh, G. (2003). Loyalty towards the country, the state, and the service brands. Journal of Brand Management. 10(3), 233-251.
Hyman, M., Ganesh, G., McQuitty, S. (2002). Augmenting the Household Affluence Construct. Journal of Marketing Theory and Practice. 10(2), .
Dongdae, L., Ganesh, G. (1999). Effects of Partitioned country Image in the context of Brand Image and Familiarity: A Categorization Theory Perspective. International Marketing Review. 16(1), 18-39.
Ganesh, G. (1997). Spousal Influence in Consumer Descions: A Study of Cultural Assimilation. Journal of Consumer Marketing. 14(2), 132-155.
Stafford, M., Ganesh, G., Luckett, M. (1996). Perceived Spousal Influence in the Service Decision-Making Process: A Cross Cultural Investigation. Journal of Applied Business Research. 12(4), 53-69.
Stafford, M., Ganesh, G., Garland, B. (1996). Marital Influence in the Decision Making Process for Services. Journal of Services Marketing. 10(1), 6-21.
Tripathy, N., Ganesh, G. (1996). Evaluation, Promotion and Tenure of Finance Faculty: The Evaluators' Perspective. Financial Practice and Education. 1-8.
Ganesh, G., Tripathy, N. (1996). Relative Importance of Teaching, Research & Service in Perfomance Eval of Marketing Faculty. Marketing Education Review. 6(1), 65-75.
Garland, B. C., Ganesh, G. (1995). A Factor Analysis of Indian Tamil Wives' Terminal and Instrumental Values Measured with a Modified Rokeach Instrument. University of Pennsylvania Journal of Business and Employment Law. 4(1), 9-14.
Ganesh, G., Garland, B. C. (1993). Back to the Basics of Household Decision Making. University of Pennsylvania Journal of Business and Employment Law. 3(1), 53-64.
Ganesh, G., Chandy, P. R., Henderson, G. (1992). Awareness and Evaluation of Selected Management Journals Inside and Outside the Discipline. International Journal of Management Reviews. 9(4), 489-494.
Ganesh, G. (1992). A Comparison of Alternative Measures for Obtaining Typical Expenditure Data in Consumer Surveys. Marketing and Research Today. 20(3), .
Ganesh, G., Chandy, P. R., Henderson, G. (1992). Awareness and Evaluation of Selected Economics Journals Inside and Outside the Discipline: An Empirical Study. Journal of Financial And Strategic Decisions. 6(1), 95-111.
Ganesh, G. (1992). The Marketing Research Class as Taught in US Business Schools. Journal of Marketing Education. 22-24.
Ganesh, G., Blair, E. A. (1991). Characteristics of Interval-based Estimates of Auto-biographical Frequencies in Surveys. Applied Cognitive Psychology. 5, 237-250.
Ebrahimi, B., Ganesh, G., Chandy, P. R. (1991). International and Non-international Business Journal Awareness and Evaluation: Perceptions of Active Researchers. Management International Review. 31, 347-364.
Ganesh, G. (1991). Managing Your Micro-computer's Hard Disk Using Some Simple Yet Powerful DOS Features. Applied Marketing Research. 31(1), 57-61.
Ganesh, G., Chandy, P. R., Henderson, G. (1991). Awareness and Evaluation of Selected Accounting Journals Inside and Outside the Discipline: An Empirical Study. Akron Business and Economic Review. 22(2), 214-226.
Coe, B., Ganesh, G., Kleinknecht, W. (1990). A Managerial Framework for Evaluation Potential World Markets for the purpose of Foreign Direct Investment. Journal of Applied Business Research. 6(4), 16-27.
Henderson, G. V., Ganesh, G., Chandy, P. R. (1990). Across-Discipline Journal Awareness and Evaluation: Implications for the Promotion and Tenure Process. Journal of Economics and Business. 3245-346.
Schwinghammer, J. K., Green, W. C., Ganesh, G. (1990). Characteristics of a Unique Market Segment: Implications for Grocery Retailers. Journal of International Food & Agribusiness Marketing. 2(1), 57-68.
Rao, C. P., Erramilli, M. K., Ganesh, G. (1990). Export Intensification by Firms during Domestic Economic Recession. Journal of Global Marketing. 3(4), 59-81.
Rao, C. P., Erramilli, M. K., Ganesh, G. (1990). Impact of Domestic Recession on Export Marketing Behavior. International Marketing Review. 7(2), 54-65.
Ganesh, G., Chandy, P. R., Henderson, G. (1990). Awareness and Evaluation of Selected Marketing Journals INside and Outside the Discipline. Akron Business and Economic Review. 21(4), 93-106.
Ganesh, G. (1989). The Impact of Interest Deferred Retail Credit Plans: An Empirical Investigation. Journal of Business and Economic Perspectives. 29-36.
Ganesh, G. (1989). The Market Research Laboratory: The Addition of One Credit Hour to the Undergraduate market Research Class. Journal of Marketing Education. 41-47.
Ganesh, G. (1988). Differences in Preferences for Alternative Dept Store Payment Methods Among Store Credit Card Holders. Journal of Business and Economic Perspectives. 68-74.
Crawford, J. C., Garland, B. C., Ganesh, G. (1988). Indentifying the Global Pro-Trade Consumer. International Marketing Review. 5(4), 25-33.
Ganesh, G., Krishna, E. M. (1987). Consumer Preferences for Alternative Credit Card Based Payment Methods: Some Empirical Evidence. Journal of Applied Business Research. 3(3), 137-145.
Monograph
Ganesh, G. (1991). Norton Commander. 4(3), 74-76. Journal Of Services Marketing.

Presentations Given

Oral Presentation

Ganesh, G. (Author & Presenter), Marketing Educators Association, Marketing Metrics for Managers, a New Course for MBA Students, Marketing Educators Association, Seattle, United States of America. (20202020).

Mehta, S. (Author & Presenter), Natarajan, V. (Author & Presenter), Ganesh, G. (Author), ACME 2020, How Higher Education Can Benefit from Core Marketing Principles, Association of Collegiate Marketing Educators, San Antonio, United States of America. (20202020).

Nguyen, T. (Author), Sun, Q. (Author), Ganesh, G. (Author), 2019 China Marketing International Conference, Exploring the Role of Decision-Making Factors in International Student Marketing Engagement: A Comparison Study, Guangzhou, China, China. (20192019).

Ganesh, G. (Author), Marketing Educators Association, Assessing the Impact of a web-based Marketing Metrics drill exercise, Marketing Educators Association, Phoenix AZ, United States of America. (20192019).

Qin, S. (Author), Thuy, N. (Author), Ganesh, G. (Author), Marketing Educators Association, Exploring the Role of Decision Making Factors in International Student Engagement, Marketing Educators Association, Phoenix AZ, United States of America. (20192019).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Assessing the Impact of a web-based Marketing Metrics drill exercise, Federation of Business Disciplines, Houston TX, United States of America. (20192019).

Ganesh, G. (Author), Marketing Educators Association, Geeting Your Students Better Prepared to Use Excel and Marketing Metrics, Marketing Educators Association, Santa Fe NM, United States of America. (20182018).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Getting Your Students Better Prepared to Use Excel and Marketing Metrics, Association of Collegiate Marketing Educators, Albuquerque, New Mexico, United States of America. (20182018).

Ganesh, G. (Author), Marketing Educators Association, Teaching Sampling Concepts in Marketing Research, Marketing Educators Association, San Diego CA, United States of America. (20172017).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Teaching Sampling Concepts in Marketing Research, Association of Collegiate Marketing Educators, Little Rock AR, United States of America. (20172017).

Ganesh, G. (Author), Marketing Educators Association, Client Project in an Online MBA Marketing Research Class, Marketing Educators Association, Denver CO, United States of America. (20162016).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Client Project in an Online MBA Marketing Research Class, Association of Collegiate Marketing Educators, Oklahoma City OK, United States of America. (20162016).

Ganesh, G. (Author), Marketing Educators' Association, Teaching Market Measurement to Marketing Undergraduates, Marketing Educators' Association, San Jose, California, United States of America. (20142014).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Teaching Market Measurement to Marketing Undergraduates, Association of Collegiate Marketing Educators, Albuquerque, NM, United States of America. (20132013).

Ganesh, G. (Author), Society for Marketing Advances, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Society for Marketing Advances, Hilton-Head, SC, United States of America. (20132013).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Federation of Business Disciplines, Houston TX, United States of America. (20112011).

Ganesh, G. (Author), Marketing Management Association, Marketing and Money: Strengthening the Analytical and Presentaion Skills of Marketing Undergraduates, Marketing Management Association, Nashville TN, United States of America. (20112011).

Ganesh, G. (Author), Winter American Marketing Association Educators' Conference, Developing and Teaching an Undergraduate Marketing Research Class Online, American Marketing Association, Austin, Texas, United States of America. (20112011).

Ganesh, G. (Author), Association of Collegiate Marketing Educators, Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Federation of Business Disciplines, Dallas, Texas, United States of America. (20052005).

Ganesh, G. (Author), Marketing and Money: Strengthening the Analytical and Presentation Skills of Marketing Undergraduates, Texas Marketing Faculty Consortium, Waco, Texas, United States of America. (20052005).

Contracts, Grants and Sponsored Research

Grant - Research
Ganesh, G., "Supplemental Travel Grant," Sponsored by COB + DML, University of North Texas, $1200 Funded. (April 4, 2019April 6, 2019).
Ganesh, G., "DMLOM grant," Sponsored by DMLOM UNT, University of North Texas, $500 Funded. (March 14, 2019March 16, 2019).
Ganesh, G., "Supplemental Travel Grant," Sponsored by COB + DML, University of North Texas, $1500 Funded. (April 1, 2018April 30, 2018).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1400 Funded. (April 1, 2017April 30, 2017).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, University of North Texas, $340 Funded. (20162016).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20152015).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1000 Funded. (August 1, 2015August 31, 2015).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $69000 Funded. (January 1, 2015May 31, 2015).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20142014).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, University of North Texas, $1150 Funded. (20132013).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML, $1150 Funded. (20132013).
Ganesh, G., "UNT Travel Grant," Sponsored by COB + DML $1150, Funded. (20122012).
Ganesh, G. G. (Principal), "COB Lifetime Innovation in Teaching," Sponsored by COB, University of North Texas, $2500 Funded. (20112011).
Ganesh, G., "Learning Enhancement Grant," Sponsored by UNT + CLEAR, $5000 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by COB+DML $900, Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT+COB, $750 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT+DML, $665 Funded. (20112011).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, University of North Texas, $1128 Funded. (20102010).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20092009).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB Department of Marketing and Logistics, $150 Funded. (20092009).
Ganesh, G., "Denton Public Library Survey," Sponsored by Denton Public Library, $506 Funded. (20082008).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20082008).
Ganesh, G., "DFW GMAT Registrant Survey," Sponsored by COB Graduate Programs Office, $1327 Funded. (20072007).
Ganesh, G., "PDI Scholar Award," Sponsored by UNT PDI, $2200 Funded. (20072007).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT COB + DML, $950 Funded. (20072007).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $50000 Funded. (January 1, 2007May 31, 2007).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, $50000 Funded. (20062006).
Ganesh, G., "DML Travel Grants," Sponsored by UNT DML, $2000 Funded. (20052005).
Ganesh, G., "Learning Enhancement Grant (BBA)," Sponsored by UNT, $6000 Funded. (20052005).
Ganesh, G., "Learning Enhancement Grant (MBA)," Sponsored by UNT, $16000 Funded. (20052005).
Ganesh, G., "Research Development Grant," Sponsored by UNT CoBA, $3000 Funded. (20052005).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20052005).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20052005).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $5000 Funded. (20052005).
Ganesh, G., "DML Travel Grant," Sponsored by UNT DML, $600 Funded. (20042004).
Ganesh, G., "Learning Enhancement Grant," Sponsored by UNT, $8000 Funded. (20042004).
Ganesh, G., "Survey of Purchase Professionals - IIMM India," Sponsored by IIMM, India, $250 Funded. (20042004).
Ganesh, G., "Visited Universidad de Colima, Mexico," Sponsored by Universidad de Colima, Mexico, $1000 Funded. (20042004).
Ganesh, G., "Survey of Consumers in Korea," Sponsored by TIIT Korea, $250 Funded. (20032003).
Ganesh, G., "Survey of Korean Purchase Professional," Sponsored by TIIT Korea, $250 Funded. (20032003).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $2500 Funded. (20032003).
Ganesh, G., "UNT ROP Grant," Sponsored by UNT, $2500 Funded. (20032003).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $600 Funded. (20032003).
Ganesh, G., "PDI Scholar Award," Sponsored by UNT, $2200 Funded. (20022002).
Ganesh, G., "UG Summer Instructional Development," Sponsored by UNT CoBA, University of North Texas, $13192 Funded. (20022002).
Ganesh, G., "UNT DML Supplemental Travel Grant," Sponsored by UNT DML, $950 Funded. (20022002).
Ganesh, G., "UNT International Travel Grant," Sponsored by UNT, $1000 Funded. (20022002).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, $750 Funded. (20022002).
Ganesh, G., "UNT Travel Grant," Sponsored by UNt, $700 Funded. (20022002).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $600 Funded. (20012001).
Ganesh, G., "Patron (student) Survey," Sponsored by UNT Learning Center, $500 Funded. (20002000).
Ganesh, G., "UNT Charn Uswachoke," Sponsored by UNT, $3500 Funded. (20002000).
Ganesh, G., "UNT RIG," Sponsored by UNT, $3500 Funded. (20002000).
Ganesh, G., "UNT Travel Grant (Orlando)," Sponsored by UNT, $500 Funded. (20002000).
Ganesh, G., "Coppell YMCA Survey," Sponsored by Coppell YMCA, $1000 Funded. (19991999).
Ganesh, G., "UG Summer Instructional Development," Sponsored by UNT CoBA, University of North Texas, $11077 Funded. (19991999).
Ganesh, G., "Faculty Development Leave," Sponsored by UNT, University of North Texas, $33229 Funded. (August 1, 1998December 31, 1998).
Ganesh, G., "Alumni Association Survey," Sponsored by IIT Madras India, $500 Funded. (19981998).
Ganesh, G., "Consultant on Survey Aspects," Sponsored by DART, Funded. (19981998).
Ganesh, G., "Developing Scholars Award," Sponsored by UNT, $3000 Funded. (19981998).
Ganesh, G., "Employee Survey Analysis," Sponsored by Plano Public Library, Funded. (19981998).
Ganesh, G., "MD MBA Survey," Sponsored by CoBA Dean, $2000 Funded. (19981998).
Ganesh, G., "Patron Survey Data Analysis," Sponsored by Plano Public Library, Funded. (19981998).
Ganesh, G., "Plano Parks Survey," Sponsored by City of Plano, $1000 Funded. (19981998).
Ganesh, G., "Revision of Faculty eval instrument," Sponsored by IIT Madras, India, Funded. (19981998).
Ganesh, G., "Summer Instructional Development," Sponsored by UNT CoBA, $4000 Funded. (19981998).
Ganesh, G., "UNT Travel Grant," Sponsored by UNT, $500 Funded. (19981998).
Ganesh, G., "Consultant on Data Anlysis," Sponsored by DFW Airport, Funded. (19971997).
Ganesh, G., "UNT Charn Uswachoke," Sponsored by UNT, $3550 Funded. (19971997).
Ganesh, G., "UNT Travel Grant (Chicago)," $500 Funded. (19971997).
Ganesh, G., "Customer Survey," Sponsored by Dan's Big and Tall, $2000 Funded. (19961996).
Ganesh, G., "Patron Survey," Sponsored by TEXINS Credit Union, $1500 Funded. (19961996).
Ganesh, G., "Plano Business Survey," Sponsored by Plano Library Foundation, $1000 Funded. (19961996).
Ganesh, G., "Plano Centre Survey," Sponsored by Plano Centre, $1000 Funded. (19961996).
Ganesh, G., "City of University Park Pool Survey," Sponsored by CUP, $1400 Funded. (19951995).
Ganesh, G., "CoBA/FRI," Sponsored by UNT CoBA, $4000 Funded. (19951995).
Ganesh, G., "Denton County Resident Survey," Sponsored by Denton County, $1750 Funded. (19951995).
Ganesh, G., "UNT RIG," Sponsored by UNT, $2900 Funded. (19951995).
Ganesh, G., "UNT Small Grant," Sponsored by UNT, $750 Funded. (19951995).
Ganesh, G., "CoBA Curriculum Innovation," Sponsored by UNT CoBA, $6000 Funded. (19941994).
Ganesh, G., "Finance P&T Survey," Sponsored by UNT CoBA, $400 Funded. (19941994).
Ganesh, G., "Subscriber Survey," Sponsored by Sammons Cable, Funded. (19941994).
Ganesh, G., "UNT Travel Grant (SFO)," Sponsored by UNT, $500 Funded. (19941994).
Ganesh, G., "Denton Parks Patron Survey," Sponsored by Denton PARD, $1200 Funded. (19931993).
Ganesh, G., "Departmental Travel Grant," Sponsored by UNT, $500 Funded. (19931993).
Ganesh, G., "Marketing P&T Survey," Sponsored by UNT MKTG, $400 Funded. (19931993).
Ganesh, G., "Readership Survey," Sponsored by Denton Record Chronicle, $610 Funded. (19931993).
Ganesh, G., "Patron Survey," Sponsored by Payless Video, Funded. (19921992).
Ganesh, G., "Readership Survey," Sponsored by THIE, India, $2300 Funded. (19921992).
Ganesh, G., "DISD Parent Survey," Sponsored by DISD, $2000 Funded. (19911991).
Ganesh, G., "Resident Survey," Sponsored by City of Denton, $2000 Funded. (19911991).
Ganesh, G., "Departmental Travel Grant (Wash DC)," Sponsored by UNT, $500 Funded. (19901990).
Ganesh, G., "ROP Grant," Sponsored by UNT, $2500 Funded. (19901990).
Ganesh, G., "UNT Travel Grant (New Orleans)," Sponsored by UNT, $500 Funded. (19901990).
Ganesh, G., "CoBA Dean's Funds," Sponsored by UNT CoBA, $875 Funded. (19891989).
Ganesh, G., "RIG Grant," Sponsored by UNT, $1500 Funded. (19891989).
Ganesh, G., "UNT Travel Grant (New Orleans)," Sponsored by UNt, $500 Funded. (19891989).
Ganesh, G., "Department Travel Grant (Provo, UT)," Sponsored by UNT, $500 Funded. (19881988).
Ganesh, G., "UNT Travel Grant (SFO)," Sponsored by UNT, $500 Funded. (19881988).
Ganesh, G., "Jr Faculty Summer Fellowship," Sponsored by UNT, $3500 Funded. (19871987).
Ganesh, G., "SMall Grant," Sponsored by UNT, $750 Funded. (19871987).
Ganesh, G., "UNT Travel Grant (Chicago)," Sponsored by UNT, $500 Funded. (19861986).
Schwinghammer, J., Green, W., Ganesh, G., "Grant for Blueberry Study," Sponsored by Tx Dept of Agriculture, $10000 Funded. (19851985).
Ganesh, G., "UNT Travel Grant (Chicago)," Sponsored by UNT, $500 Funded. (19841984).

Awards and Honors

Professional Development Institute Fellowship, University of North Texas. (April 20072007).

Best paper in the Consumer Behavior and Advertising Track of Winter AMA in Austin TX, American Marketing Association. (February 20022002).

Professional Development Institute Fellowship, University of North Texas. (20022002).

Charn Grant, University of North Texas. (20002000).

Charn Grant, University of North Texas. (19971997).

AMA Doctoral Consortium, American Marketing Association. (19811981).

Merit Scholarship, Indian Institute of Technology. (19681973).

Merit Scholarship, University of Kerala. (19661968).

National Merit Scholarship, Government of India. (19661968).

Secondary School Merit Scholarship, Government of Kerala. (19631966).

Service

University Service

Member, Scholarship Committee. (2018 – Present).

Committee Member, DMLOM Promotion and Tenure Committee. (2017 – Present).

Faculty Advisor, Patron Survey of Frisco Parks and Recreation. (20192019).

Faculty Advisor, Patron Survey of Frisco Library. (20182018).

Member, University Review Commitee. (20142018).

Faculty Advisor, Patron Survey of UNT Union. (20172017).

Member, Faculty Senate Awards Committee. (20152017).

Faculty Advisor, Patron Survey of UNT Dining Services. (20162016).

Faculty Advisor, Patron Survey of UNT Pohl Recreation Center. (20152015).

Faculty Advisor, City of Denton Parks and Recreation. (20142014).

Committee Member, Undergraduate Program Committee. (September 1, 2011August 31, 2014).

Faculty Advisor, UNT Center for Learning, Assessment and Redesign. (20132013).

University Promotion and Tenure Commitee. (20122012).

Faculty Advisor, UNT Learning Center. (20122012).

Promotion and Tenure Committee. (20112012).

University Distinguished Teaching Professor selection committee. (20112012).

Other Institutional Service Activities, University Curriculum Committee. (20092012).

Faculty Advisor, Survey of Student Perceptions of UNT Academic Computing and User Services in MKTG 5250. (20112011).

Committee Chair, COB Undergraduate Curriculum. (September 1, 2010August 31, 2011).

Committee Chair, Undergraduate Program Committee. (September 1, 2010August 31, 2011).

Other Institutional Service Activities, Student Health and Wellness Center Survey in MKTG 5250. (20102010).

Faculty Advisor, Survey of Student Perceptions of UNT Student Health and Wellness Center. (20102010).

Other Institutional Service Activities, Incoming Masters Student Survey. (20092010).

Other Institutional Service Activities, Masters Exit Survey. (20082010).

Committee Member, Undergraduate Program Committee. (September 1, 2007August 31, 2010).

Faculty Advisor, Patron Survey of UNT Murchison Performing Arts Center. (September 2009December 2009).

Other Institutional Service Activities, Evaluation of Graduate Programs Office. (20092009).

Committee Chair, Marketing and Logistics Curriculum Committee. (September 1, 2008August 31, 2009).

Committee Member, OPS. (September 1, 2008August 31, 2009).

Committee Member, Promotion and Tenure Committee. (September 1, 2008August 31, 2009).

Faculty Advisor, City of Plano Parks and Recreation Department. (January 2009May 2009).

Faculty Advisor, Patron Survey of UNT Parking and Transportation Services. (January 2009May 2009).

Committee Member, Advisory Committee on Tenure. (September 1, 2007August 31, 2008).

Faculty Advisor, Survey of DFW GMAT Registrants for COB Associate Dean. (August 2007December 2007).

Other Institutional Service Activities, Analysis of undergraduate exit survey. (20032007).

Committee Chair, Undergraduate Program Committee. (September 1, 2005August 31, 2007).

Faculty Advisor, Survey of Current COB Students on Proposed New COB Buildingnts for COB Associate Dean. (August 2006December 2006).

Other Institutional Service Activities, COBA Graduate Student Survey. (20062006).

Committee Member, Scholarship Committee. (September 1, 2005August 31, 2006).

Undgergraduate Policy Committee. (20052005).

Committee Member, Deans Search Committee. (September 1, 2004August 31, 2005).

Committee Member, Undergraduate Program Committee. (September 1, 2004August 31, 2005).

CoBA Dean Search. (20042004).

Marketing Department Promotion and Tenure Committee. (20042004).

Marketing Department Department Curriculum Committee. (20032003).

School of Merchandising and Hospitality Management Program Evaluation Commitee. (20032003).

Marketing Department Personnel Affairs Committee. (19992002).

Undergraduate Policy Committee. (19992002).

Marketing Department Operations Committee. (20002001).

Marketing Department Curriculum Committee. (19992001).

Marketing Department Promition and Tenure Committee. (19982001).

Doctoral Program Committee. (19991999).

Faculty Senate Elections Committee. (19991999).

Faculty Senate. (19971999).

University Benefits Committee. (19971999).

Personnel Affairs Committee. (19941997).

Curriculum Committee. (19931997).

AACSB MBA Task Force. (19961996).

Promotion and Tenure Committee. (19941995).

Marketing MBA Program. (19921994).

College of Business MBA Policy Committee. (19911994).

College of Business MBA policy taskforce. (19931993).

College of Business Ph.D. Curriculum Committee. (19921992).

Marketing Ph.D. Progam. (19921992).

Marketing Department Personnel Affairs Committee. (19911992).

Promotion and Tenure Committee. (19901992).

Marketing Department Esecutive Committee. (19911991).

Marketing Department Personnel Affairs Committee. (19911991).

UNT INternational Education Committe. (19911991).

UNT IEC Scholarship sub-committee. (19901991).

UNT International Education Committee. (19861991).

Marketing Department Fund Raising Committee. (19901990).

Marketing Department Planning Committee. (19901990).

Computer Policy Committee. (19871989).

Professional Service

Board of Directors, Marketing Educators' Association. (2008 – Present).

Public Service

Other, City of Plano Customer and Utility Services Department, Plano, Texas. (20132013).

Other, City of Plano Customer and Utility Services Department, Plano, Texas. (20112012).

Other, Plano Parks and Recreation Department, Plano, Texas. (April 2009June 2009).

Other, Denton Public Library, Denton, Texas. (October 2008December 2008).

Consulting

Academic, Frisco Public Library, Frisco, Texas, United States of America. (July 2018December 2018).

Academic, UNT University Union, Denton, Texas, United States of America. (July 2017December 2017).

Academic, UNT Dining Services, Denton, Texas, United States of America. (August 2016December 2016).

Academic, UNT Pohl Rec Center, Denton, Texas, United States of America. (August 2015December 2015).

Academic, Indian Institute of Technology-Madras, Chennai, India, India. (January 2015September 2015).

Academic, Denton Parks and Recreation, Denton, Texas, United States of America. (August 2014December 2014).

Academic, UNT CLEAR, Denton, Texas, United States of America. (July 2013December 2013).

Academic, UNT Learning Center, Denton, Texas, United States of America. (July 2012December 2012).

Academic, UNT Academic Computing and User Services, Denton, Texas, United States of America. (August 2011December 2011).

Other, CoBA UNT, Dallas, TX, United States of America. (20012001).

Other, CoBA UNT, United States of America. (20002000).

Academic, UNT Learning Center, Denton, TX, United States of America. (20002000).

Other, Coppell, TX YMCA, Denton, TX, United States of America. (19991999).

Other, Plano Convention Centre, Denton, TX, United States of America. (19991999).

Other, Plano Parks and Recreation Department, Denton, TX, United States of America. (1999).

Other, UNT College of Business Administration, Denton, TX, United States of America. (19991999).

Other, DART, Dallas, TX, United States of America. (19981998).

Other, Indian Institute of Technology, Madras, Denton, TX, United States of America. (1998).

Other, Indian Institute of Technology, Madras, Denton, TX, United States of America. (1998).

Other, Plano Public Library, Denton, TX, United States of America. (1998).

Other, Plano Public Library, Denton, TX, United States of America. (1998).

Other, DFW Airport, Denton, TX, United States of America. (1997).

Other, JCPenny Life Insurance Co, Dallas, TX, Denton, TX, United States of America. (19901997).

Other, Syndics Research Corporation, Dallas, TX, Dallas, TX, United States of America. (19901997).

Other, Dan's Big and Tall, Denton, TX, United States of America. (1996).

Other, Plano Public Library Foundation, Denton, TX, United States of America. (1996).

Other, TEXINS Credit Union, Denton, TX, United States of America. (1996).

Other, City of University Park, Denton, TX, United States of America. (1995).

Other, Denton County, Denton, TX, United States of America. (1995).

Other, Plano Parks and Recreation Department, Denton, TX, United States of America. (1995).

Other, Denton Area Teacher's Credit Union, Denton, TX, United States of America. (1994).

Other, Sammons Communications, Denton, TX, United States of America. (1994).

Other, Denton Parks and Recreation Department, Denton, TX, United States of America. (1993).

Other, Denton Record Chronicle, Denton, TX, United States of America. (1993).

Other, City of University Park, Denton, TX, United States of America. (1992).

Other, Payless Video Outlets, Denton, TX, United States of America. (1992).

Other, The Hindu-International, USA, India. (1992).

Other, City of Denton, Denton, TX, United States of America. (19911991).

Other, Denton Independent School District, Denton, TX, United States of America. (19911991).