Dr. Gwendelyn S. Nisbett
Associate Professor
University of North Texas
Department of Mayborn School of Journalism
Email: Gwen.Nisbett@unt.edu
Education
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PhD, University of Oklahoma, 2011
Major: Communication
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MS, The London School of Economics & Political Science, 2002
Major: Media & Communication
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BA, College of William & Mary, 1999
Major: Public Policy
Professional Positions
- Lecturer, Pittsburg State University. Pittsburg State University. (2011 - 2012).
- Graduate TA, University of Oklahoma. University of Oklahoma. (2006 - 2011).
- Associate Professor, University of North Texas. University of North Texas. (2018 - Present).
- Asst. Professor, University of North Texas. University of North Texas. (2012 - 2018).
Academic - Post-Secondary
Professional Memberships
- AEJMC. (August 1, 2010 - Present).
- National Communication Association. (August 1, 2007 - Present).
Development Activities
- Workshop, Study Abroad - Navigating the Pre-Departure Process, UNT. United States of America. (March 7, 2025 - March 7, 2025).
- Conference Attendance, FSNNA Annual Conference, Fan Studies Network of North America. United States of America. (October 17, 2024 - October 20, 2024).
- Workshop, GraduateCAS Application Review/Decision Training, UNT. United States of America. (October 9, 2024 - October 9, 2024).
- Workshop, AEJMC COD Leadership Training, AEJMC. United States of America. (September 18, 2024 - September 18, 2024).
- Tutorial, Demystifying AI Microcredential, UNT. United States of America. (September 15, 2024 - September 15, 2024).
- Tutorial, Cybersecurity Awareness Training, UNT. United States of America. (September 11, 2024 - September 11, 2024).
- Tutorial, UNT Annual Ethics Training, UNT. United States of America. (August 24, 2024 - August 24, 2024).
- Workshop, ODA Annual Town Hall (Fall 2024), UNT. United States of America. (August 12, 2024 - August 12, 2024).
- Conference Attendance, AEJMC Annual Conference, AEJMC. United States of America. (August 7, 2024 - August 10, 2024).
- Tutorial, Summer Orientation Training for Faculty Advisors, UNT. United States of America. (April 26, 2024 - April 26, 2024).
- Conference Attendance, International Symposium on Online Journalism (ISOJ), Knight Center for Journalism in the Americas/U. Texas. Online,United States of America. (April 12, 2024 - April 13, 2024).
- Conference Attendance, Southern States Communication Association Annual Conference, Southern States Communication Association. United States of America. (April 5, 2024 - April 5, 2024).
- Tutorial, AEJMC Research Chair Training, AEJMC. United States of America. (February 29, 2024 - February 29, 2024).
- Seminar, Developing Broader Impacts for HSI & MSI Universities 2.0, UNT. United States of America. (February 6, 2024 - February 6, 2024).
- Continuing Education Program, Certificate of Excellence in Teaching Online Program, UNT CLEAR. United States of America. (September 1, 2023 - December 15, 2023).
- Tutorial, UNT Ethics and Standards of Conduct, UNT. United States of America. (November 16, 2023 - November 16, 2023).
- Seminar, AEJMC Research Chair Training, AEJMC. United States of America. (November 15, 2023 - November 15, 2023).
- Seminar, Research in the Classroom, UNT. United States of America. (November 13, 2023 - November 13, 2023).
- Workshop, Promotion and Tenure Workshop, UNT. United States of America. (November 7, 2023 - November 7, 2023).
- Tutorial, Cybersecurity Awareness Training, UNT. United States of America. (October 11, 2023 - October 11, 2023).
- Tutorial, UNT Policies & Title IX: Preventing Discrimination, Harassment, Sexual Misconduct & Retaliation, UNT. United States of America. (August 22, 2023 - August 22, 2023).
- Conference Attendance, Comics Studies Society Conference, Comics Studies Society. Denton,TX,United States of America. (July 27, 2023 - July 29, 2023).
- Tutorial, FERPA Training, UNT. United States of America. (July 14, 2023 - July 14, 2023).
- Workshop, Faculty ER Preparedness & Response Seminar - Study Abroad, UNT. United States of America. (May 5, 2023 - May 5, 2023).
- Conference Attendance, Pop Culture Association/American Culture Association Annual Conference, PCA/ACA. United States of America. (April 5, 2023 - April 8, 2023).
- Conference Attendance, 2023 UNT Equity & Diversity Conference, UNT. United States of America. (March 23, 2023 - March 23, 2023).
- Workshop, ABCA: Beyond the Mental Health Crisis in Higher Education: What We can Learn from Disabled Academics about Collective Care, UNT. United States of America. (March 1, 2023 - March 1, 2023).
- Conference Attendance, AEJMC Midwinter Conference, AEJMC. Norman,OK,United States of America. (February 24, 2023 - February 24, 2023).
- Workshop, Mental Health First Aid Training, UNT. United States of America. (January 13, 2023 - January 13, 2023).
- Tutorial, Annual UNT Ethics and Standards of Conduct Training, UNT. United States of America. (January 8, 2023 - January 8, 2023).
- Seminar, Anti-Racism is Not a Self-Help Movement: Moving from Individual Analysis to Systemic Change, UNT. United States of America. (November 18, 2022 - November 18, 2022).
- Seminar, ODA Training (MSOJ Department Training), UNT. United States of America. (November 11, 2022 - November 11, 2022).
- Workshop, Exploring Inclusion: Gender and Sexuality, UNT. United States of America. (November 10, 2022 - November 10, 2022).
- Seminar, Making the Invisible Visible: Meaningful Support of Asian American Students, Faculty, and Staff, UNT. United States of America. (October 25, 2022 - October 25, 2022).
- Tutorial, Cybersecurity Awareness Training 2022 -2023, UNT. United States of America. (October 19, 2022 - October 19, 2022).
- Continuing Education Program, CITI Research Certification - Social & Behavioral Research - Basic/Refresher Course, Collaborative Institutional Training Initiative (CITI). United States of America. (September 21, 2022 - September 21, 2022).
- Continuing Education Program, UNT Responsible Conduct of Research FOR SOCIAL & BEHAVIORAL - CITI Research Certification, Collaborative Institutional Training Initiative (CITI). United States of America. (September 21, 2022 - September 21, 2022).
- Workshop, Strategies for Inclusive Language and Policy, UNT. United States of America. (September 13, 2022 - September 13, 2022).
- Workshop, Dimensions of Diversity and Social Justice, UNT. United States of America. (September 6, 2022 - September 6, 2022).
- Workshop, Faculty Search Committee Training, UNT. United States of America. (September 2, 2022 - September 2, 2022).
- Workshop, Deaf Connect Faculty/Staff Training, UNT. United States of America. (April 13, 2022 - April 13, 2022).
- Workshop, Interrupting Microaggressions, UNT. United States of America. (April 12, 2022 - April 12, 2022).
- Seminar, NBCU Academy Next Level Summit, NBCU. Online,United States of America. (April 5, 2022 - April 5, 2022).
- Tutorial, Compliance Awareness Training, UNT. United States of America. (April 5, 2022 - April 5, 2022).
- Tutorial, Faculty Emergency Readiness, UNT. United States of America. (April 5, 2022 - April 5, 2022).
- Tutorial, Severe Weather Awareness Training, UNT. United States of America. (April 5, 2022 - April 5, 2022).
- Tutorial, Student Perceptions of Teaching (SPOT) Overview, UNT. United States of America. (April 5, 2022 - April 5, 2022).
- Conference Attendance, Equity & Diversity Conference, UNT. United States of America. (March 23, 2022 - March 23, 2022).
- Conference Attendance, The Hispanic and Latin American Video Gaming Experience: Imagery, Industry & Audience, Texas Tech University. Online,United States of America. (February 26, 2022 - February 26, 2022).
- Workshop, Promotion & Tenure Workshop, UNT. United States of America. (February 17, 2022 - February 17, 2022).
- Tutorial, Ethics and Standards of Conduct, UNT. United States of America. (February 15, 2022 - February 15, 2022).
- Seminar, GRAMS Training (Proposals), UNT. United States of America. (February 8, 2022 - February 8, 2022).
- Seminar, Inclusive Classroom Practices Webinar, UNT. United States of America. (November 11, 2021 - November 11, 2021).
- Workshop, Assessing Servingness at HSIs, UNT. United States of America. (November 5, 2021 - November 5, 2021).
- Tutorial, Cybersecurity Awareness Training 2021-2022, UNT. United States of America. (November 1, 2021 - November 2, 2021).
- Tutorial, UNT Policies & Title IX: Preventing Discrimination, Harassment, Sexual Misconduct & Retaliation (2021), UNT. United States of America. (October 18, 2021 - October 18, 2021).
- Workshop, Managing Difficult Classrooms, UNT. United States of America. (September 10, 2021 - September 10, 2021).
- Tutorial, UNT FERPA training, UNT. United States of America. (August 31, 2021 - August 31, 2021).
- Conference Attendance, AEJMC Annual Conference, AEJMC. United States of America. (August 5, 2021 - August 8, 2021).
- Conference Attendance, International Communication Association Annual Conference, ICA. United States of America. (May 27, 2021 - May 31, 2021).
- Conference Attendance, International Symposium on Online Journalism, ISOJ & Knight Center. Online,United States of America. (April 26, 2021 - April 30, 2021).
- Workshop, Grantsmanship for the Arts and Humanities, UNT. United States of America. (April 5, 2021 - April 8, 2021).
- Workshop, Promoting Equity Through Inclusive Teaching Practices, UNT. United States of America. (March 17, 2021 - March 17, 2021).
- Seminar, NIH Grant Info Session, UNT. United States of America. (March 16, 2021 - March 16, 2021).
- Conference Attendance, NTX Gaming Symposium, TCU. Online,United States of America. (March 13, 2021 - March 13, 2021).
- Tutorial, ABCA- Communicating About Culturally Sensitive Issues Program, UNT. United States of America. (March 11, 2021 - March 11, 2021).
- Tutorial, ABCA- Developing Cross-Cultural Intelligence Program, UNT. United States of America. (March 11, 2021 - March 11, 2021).
- Tutorial, ABCA- Inclusive Leadership Program, UNT. United States of America. (March 11, 2021 - March 11, 2021).
- Workshop, Training for Professors and Instructional Support of Blind and Visually Impaired Students, UNT. United States of America. (January 14, 2021 - January 14, 2021).
- Tutorial, Accommodating Disabilities Program for Anti-Bias & Cultural Awareness Program Fall 2020, UNT. United States of America. (October 7, 2020 - October 7, 2020).
- Tutorial, Diversity and Inclusion Program for Anti-Bias & Cultural Awareness Program Fall 2020, UNT. United States of America. (October 7, 2020 - October 7, 2020).
- Conference Attendance, AEJMC (Online), AEJMC. United States of America. (August 2020 - August 2020).
- Workshop, Diversity & Equity in the Curriculum, MSOJ UNT. United States of America. (August 17, 2020 - August 17, 2020).
- Conference Attendance, Hispanic Media Conference, UT Arlington. United States of America. (August 15, 2020 - August 15, 2020).
- Workshop, Microaggressions and Inclusive Language, UNT. United States of America. (August 14, 2020 - August 14, 2020).
- Workshop, Bias Awareness and Perceptions, UNT. United States of America. (August 10, 2020 - August 10, 2020).
- Seminar, Inclusivity, Respect, and Diversity, UNT. United States of America. (July 28, 2020 - July 28, 2020).
- Tutorial, Tools for an Ethical Workplace, UNT. United States of America. (July 28, 2020 - July 28, 2020).
- Conference Attendance, International Symposium on Online Journalism, Knight Center (U. Texas) ISOJ. United States of America. (July 20, 2020 - July 24, 2020).
- Seminar, Mental Health Awareness, UNT. United States of America. (July 20, 2020 - July 20, 2020).
- Tutorial, COVID -19 Safety Training Part II, UNT. United States of America. (July 13, 2020 - July 13, 2020).
- Seminar, De-escalation Techniques: How to Communicate Effectively with Upset People, UNT. United States of America. (July 8, 2020 - July 8, 2020).
- Seminar, Poynter Teachapalooza, Poynter Institution. United States of America. (July 8, 2020 - July 8, 2020).
- Tutorial, Diversity, Inclusion, and Belonging Training, UNT. United States of America. (June 25, 2020 - June 25, 2020).
- Workshop, QPR Suicide Prevention Training, UNT. United States of America. (June 15, 2020 - June 15, 2020).
- Workshop, Visualizing the Covid Pandemic, Reynolds Journalism Institute (U. Missouri). United States of America. (June 11, 2020 - June 11, 2020).
- Tutorial, COVID -19 Safety Training Part I, UNT. United States of America. (June 10, 2020 - June 10, 2020).
- Tutorial, CLEAR Remote Delivery Training, UNT. United States of America. (May 4, 2020 - May 4, 2020).
- Tutorial, AEJMC Research Chair Training, AEJMC. United States of America. (April 6, 2020 - April 6, 2020).
- Workshop (Webinar), COVID-19 Data & Context, Univ. Missouri & IRE (Investigative Reporters & Editors). United States of America. (April 3, 2020 - April 3, 2020).
- Tutorial, How to Effectively Teach Online, Poynter Institute. United States of America. (March 13, 2020 - March 13, 2020).
- Conference Attendance, AEJMC Midwinter Conference, AEJMC, U. Oklahoma. Norman,OK,United States of America. (March 6, 2020 - March 7, 2020).
- Tutorial, Security Awareness Training, UNT. United States of America. (November 2019 - November 2019).
- Tutorial, Preventing Discrimination, Harassment and Related UNT Policies, UNT. United States of America. (October 22, 2019 - October 22, 2019).
- Tutorial, CITI Human Subjects Training, CITI. United States of America. (September 2019 - September 2019).
- Conference Attendance, UNT Equity & Diversity Conference, UNT. Denton,TX,United States of America. (February 28, 2019).
- Tutorial, Core Skill #2: How to Align Your Time with Your Priorities, National Center for Faculty Development & Diversity. United States of America. (February 14, 2019).
- Tutorial, Core Skill #3: How to Develop a Daily Writing Practice, National Center for Faculty Development & Diversity. United States of America. (February 14, 2019).
- Tutorial, Core Skill #1: Every Semester Needs a Plan, National Center for Faculty Development & Diversity. United States of America. (February 8, 2019).
- Workshop, First Steps Toward Mastering Team-Based Learning, UNT. United States of America. (February 1, 2019).
- Faculty Development Leave, FDL, UNT. United States of America. (August 2018 - December 2018).
- Tutorial, Canvas Self-Study, UNT. United States of America. (November 2018).
- Tutorial, Online Security Training, UNT. United States of America. (November 2018).
- Workshop, UNT Diversity Training, UNT. United States of America. (April 2018 - April 2018).
- Tutorial, Productive Writing Strategies, UNT. United States of America. (January 30, 2018).
- Workshop, Canvas Training Boot Camp, UNT. United States of America. (November 2017).
- Tutorial, Preventing Discrimination, UNT. United States of America. (April 2017 - April 2017).
- Tutorial, Security Awareness Training, UNT. United States of America. (April 2017 - April 2017).
- Tutorial, Title IX Training, UNT. United States of America. (January 2017 - January 2017).
- Workshop, Search Committee Training, UNT. United States of America. (January 2017 - January 2017).
Teaching
Teaching Experience
- JOUR 2000 - Principles of Advertising and Public Relations, 22 courses.
- JOUR 2420 - Principles of Public Relations, 2 courses.
- JOUR 3200 - Mass Communication Research Methods, 6 courses.
- JOUR 4210 - Topics in Journalism and Mass Media, 4 courses.
- JOUR 4270 - Strategic Social Media, 22 courses.
- JOUR 4470 - Ethics, Law and Diversity in Advertising and Public Relations, 19 courses.
- JOUR 4520 - Advertising and Public Relations Study Abroad, 2 courses.
- JOUR 4800 - Professional Internship, 14 courses.
- JOUR 5130 - International Advertising and Public Relations Study Abroad, 2 courses.
- JOUR 5140 - Strategic Persuasion and Media Effects, 4 courses.
- JOUR 5260 - Qualitative Research, 4 courses.
- JOUR 5330 - Strategic Social Media, 21 courses.
- JOUR 5350 - Seminar in Journalism and Mass Communication, 6 courses.
- JOUR 5900 - Advanced Problems in Journalism, 6 courses.
- JOUR 5950 - Master's Thesis, 7 courses.
University of North Texas
Directed Student Learning
- Master's Thesis Committee Chair, Mayborn School of Journalism. (August 2024).
- Supervised Research, "Honor's project on social media," Mayborn School of Journalism. (August 2024 - December 2024).
- Master's Thesis Committee Member, Mayborn School of Journalism. (April 2023 - April 12, 2024).
- Master's Thesis Committee Member, Mayborn School of Journalism. (November 2022 - March 2023).
- Master's Thesis Committee Chair, Mayborn School of Journalism. (December 2020 - December 2021).
- Master's Thesis Committee Chair, Mayborn School of Journalism. (March 2019 - October 2020).
- Master's Thesis Committee Member, Mayborn School of Journalism. (December 2019 - July 2020).
- Master's Thesis Committee Chair, Mayborn School of Journalism. (March 2019 - May 2020).
- Dissertation Committee Member, Information Science. (March 2019 - November 2019).
- Master's Thesis Committee Member, Mayborn School of Journalism. (February 2019 - October 2019).
- Master's Thesis Committee Member, Mayborn School of Journalism. (August 2017 - May 2018).
- Master's Thesis Committee Member, Mayborn School of Journalism. (May 2017).
- Master's Thesis Committee Member, Mayborn School of Journalism. (August 2016 - May 2017).
- Master's Thesis Committee Member, Mayborn School of Journalism. (January 2016 - December 2016).
- Master's Thesis Committee Member, Mayborn School of Journalism. (January 2014 - December 2016).
- Master's Thesis Committee Member, Mayborn School of Journalism. (August 2014 - May 2015).
Awards and Honors
- Top Paper, AEJMC Mass Comm & Society Division. (May 13, 2021).
- Top Paper, SWECJMC. (October 16, 2020).
- Top Paper (2nd Place), AEJMC Sports Communication Interest Group. (August 6, 2023).
- Top Paper (Instructional Communication Division), Southern States Communication Association. (April 2020).
- Top Paper (Political Communication Division), Southern States Communication Association. (April 2020).
- Top Paper (Popular Communication Division), Southern States Communication Association. (April 2020).
- Top Paper (Policy Track), Society for Marketing Advances Annual Conference. (November 2019).
Research
Published Intellectual Contributions
- Schartel Dunn, S., Nisbett, G. (2020). Innovations and Implications of Persuasive Narrative.. New York, Peter Lang.
- Harvell, L., Nisbett, G.S. (2016). Denying Death: An Interdisciplinary Approach to Terror Management Theory. Routledge/Psychology Press.
- Paul, N., Nisbett, G.S. (2024). Exploring Disney’s Portrayal of Jessica Jones and She Hulk as Complex Women Characters. The Disney+ Kingdom: Essays on Nostalgia, Representation and Branding. McFarland.
- Nisbett, G., Schartel-Dunn, S., Paul, N. (2022). Athletes as Activists: Exploring Audience Evaluations of Black Celebrity Athlete Activism. Not Playing Around: Intersectional Identities, Media Representation and the Power of Sport. Rowman & Littlefield.
- Everbach, T., Nisbett, G., Weiller-Abels, K.H. (2022). #Say Her Name: The WNBA and Black Women’s Athletes’ Social Activism. Not Playing Around: Intersectional Identities, Media Representation, and the Power of Sport. Lexington Books.
- Nisbett, G., Dunn, S.S., Paul, N. (2022). The escapism and social bond of pandemic binge watching.
- Nisbett, G., Paul, N., James, J. (2021). When Learning is Play: Using video games to educate Gen Z in the classroom.
- Nisbett, G., Paul, N. (2021). Redefining the Female Lead in Science Fiction Television: A Case Study of Doctor Who’s 13th Doctor. Television dramas and the global village: Storytelling through race and gender.
- Paul, N., Nisbett, G. (2020). Understanding Gender Differences in Political Persuasive Social Media Narratives. Implications and Innovations of Persuasive Narrative.
- Nisbett, G., Everbach, T. (2020). Exploring Culture Through Prosocial Storytelling. Classroom on the Road: Designing, Teaching, and Theorizing Out-of-the-Box Faculty-Led Student Travel. Rowman & Littlefield.
- Nisbett, G.S. (2018). Don’t mess with my happy place: Understanding misogyny in fandom communities. Mediating Misogyny.
- Harvell, L., Stillman, T., Nisbett, G.S., Cranney, K., Marabella, A. (2016). Analyzing the utility of terror management field experiments using passenger participants at Las Vegas McCarran International Airport. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
- Nisbett, G.S., Harvell, L. (2016). Communicating About Death: A look inside Terror Management Theory and the Field of Communication.. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
- Harvell, L., Nisbett, G.S. (2016). Mid-term Voters: An Investigation of Information Processing of Political Advertisements. Communications and Mid-Term Elections: Media, Message, and Mobilization.
- Rodriguez, D., Nisbett, G.S. (2015). Battling the Big Mo: MMA and the Power of Buzz.. Casing Sport Communication.
- Woosnam, K., Strzelecka, M., Nisbett, G.S. (2018). The likely shift in what motivates millennial environmental volunteers: The mediating role of environmental self- efficacy.. TMS Algarve.
- Nisbett, G.S. (2014). Voter Identification (2012 campaign and social media).. Encyclopedia of Social Media and Politics..
- Mensa, M., Everbach, T., Nisbett, G.S. (2025). “Covering Violence Against Women and Girls at the Border: A Comparison of News from Texas and Mexico.”. Revista de Comunicacion. 24 (1) 303-319. Lima, Peru,
- Schartel Dunn, S., Nisbett, G.S. (2025). College NIL athletes as social media influencers: examining sports vs lifestyle posts on consumer perceptions. International Journal of Sports Marketing & Sponsorship.
- Everbach, T., Nisbett, G.S., Wallace, B., Weiller-Abels, K.H., Frost, M. (2024). Vaulted to unsustainable heights: Examining media coverage of the mental health of Olympic athletes.. Southwestern Mass Communication Journal. 40 (2) 1-20. https://swecjmc-ojs-txstate.tdl.org/swecjmc/issue/view/27
- Paul, N., Nisbett, G. (2021). The numbers game: How local newspapers used statistics and data visualizations to cover the coronavirus pandemic. Howard Journal of Communications. 33 (3) 297-313.
- Lookadoo, K., Hubbard, C., Nisbett, G., Wong, N. (2021). We’re All in This Together: Celebrity Influencer Disclosures about COVID-19. Atlantic Journal of Communication. Taylor & Francis.
- Paul, N., Nisbett, G. (2021). “Thoughtful, well-written and vital” or “Outdated, sensational, and biased”? A longitudinal case study of changing readership patterns at the North Texas Daily. Southwestern Mass Communication Journal. 36 (2)
- Nisbett, G., Paul, N. (2021). From Daleks to the TARDIS: How the robots of Doctor Who help us understand modern labor issues. The Popular Culture Studies Journal.
- Schartel Dunn, S., Nisbett, G. (2020). If Childish Gambino cares, I care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages. Social Marketing Quarterly.
- Nisbett, G., Schartel Dunn, S. (2019). Reputation matters: parasocial attachment, narrative engagement, and the 2018 Taylor Swift political endorsement. Atlantic Journal of Communication. Taylor & Francis.
- Everbach, T., Batsell, J., Champlin, S., Nisbett, G.S. (2019). Does a More Diverse Newspaper Staff Reflect its Community? A Content Analysis Of The Dallas Morning News. Southwestern Mass Communication Journal. 35 (1) https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/41
- Woosnan, K., Strzelecka, M., Nisbett, G., Keith, S. (2019). Examining Millennials' global citizenship attitudes and behavioral intentions to engage in environmental volunteering. Sustainability.
- Strzelecka, M., Woosnan, K., Nisbett, G.S. (2018). Self-efficacy mechanism at work: The context of environmental volunteer travel..
- Meirick, P., Nisbett, G.S., Harvell, L., Robertson, K. (2018). To tell the truth: Ad watch coverage, ad tone, and the veracity and focus of political advertising.. Political Communication.
- Everbach, T., Clark, M., Nisbett, G.S. (2018). #IfTheyGunnedMeDown: An analysis of mainstream and social media in the Ferguson, Missouri shooting of Michael Brown. Electronic News. 12 (1) 23-41. Thousand Oaks, CA, SAGE. http://journals.sagepub.com/home/enx
- Champlin, S., Nisbett, G.S. (2017). Promoting Mental Health Resource Use on Campus by "Trying Something New". American Journal of Health Promotion. epub ahead of print
- Averbeck, J., Nisbett, G.S. (2017). Regulatory focus and persuasive sleep messages.. Communication Reports.
- Wong, N., Nisbett, G.S., Harvell, L. (2017). Smoking is So Ew! College Smokers’ Reactions to Health vs. Social-Focused Antismoking Threat Messages. Health Communication.
- Strzelecka, M., Nisbett, G.S., Woosnan, K. (2017). The hedonic nature of conservation volunteer travel. Tourism Management. 63 417-425.
- Schartel-Dunn, S., Nisbett, G.S. (2017). Does sport celebrity advocacy work? Testing the potential for endorsements to backfire.. Atlantic Journal of Communication. 25 197-206.
- Wong, N., Lookado, K., Nisbett, G.S. (2017). “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder.. Communication Studies. 68 314-333.
- Harvell, L., Stillman, T., Nisbett, G.S., Cranney, K., Marabella, A. (2016). A field experiment of flight anxiety: Evidence of gender differences in consumer behavior among Las Vegas passengers..
- Nisbett, G.S., DeWalt, C. (2016). Understanding the Influence of Celebrities in Politics: A Focus Group Study of Young Voters.. Atlantic Journal of Communication.
- Schartel Dunn, S., Nisbett, G.S. (2014). Parasocial interactions online: Candidate intimacy in webpages and Facebook.. The Journal of Social Media in Society.
- Harvell, L., Nisbett, G.S., Hansen, G. (2013). Analyzing journalistic approaches of Supreme Court nominee hearings: A longitudinal study..
- Everbach, T., Nisbett, G.S., Weiller-Abels, K.H. (2024). Does the Remake Get it Right? Changing representations of Race Gender, Sexuality in A League of their Own. Media Report to Women. 52 (4) 6-13.
Book
Book Chapter
Conference Proceeding
Encyclopedia Article
Journal Article
Magazine/Trade Publication
Presentations Given
- Nisbett, G.S. (Moderator), Clear, R. (Presenter), Champlin, S. (Presenter), McAlexander, M. (Presenter), Annual Meeting, Video Games as Research: Discussing Upcoming Research and Methods, Association for Education in Journalism and Mass Communication, Toronto, CA, United States of America. (2019 - 2019).
- Nisbett, G.S. (Presenter), TWU College of Arts and Sciences Public Affairs Forum, Social, Political, and Feminist Ramifications of the Taylor Swift phenomenon, TWU, Denton, TX, United States of America. (2024 - 2024).
- Champlin, S. (Author), Nisbett, G.S. (Author), Laljer, J. (Presenter), Midwinter Conference, Covering the University Community: Encouraging Campus Mental Health Resource Use, AEJMC, Norman, OK, United States of America. (2017 - 2017).
- Marianna, S. (Author & Presenter), Nisbett, G.S. (Author), Connors, P.L. (Author), Tenth International Conference on Environmental, Cultural, Economic & Social Sustainability, Perceived importance of Food Quality and Sustainable Food Practices among Millennials, On Sustainability, Copenhagen DK, Denmark. (2015).
- Everbach, T. (Author & Presenter), Batsell, J. (Author & Presenter), Champlin, S. (Author & Presenter), Everbach, T. (Author & Presenter), The Dallas Morning News, Does a more diverse newspaper staff reflect a community’s diversity? A print and digital content analysis of The Dallas Morning News, The Dallas Morning News, United States of America. (2018).
- Nisbett, G.S. (Author & Presenter), Pop Culture Association/American Culture Association, We All Struggle: Exploring the Influence of Celebrity Mental Health Narratives., San Antonio, TX, United States of America. (2023 - 2023).
- Nisbett, G.S. (Author & Presenter), Fan Studies Network North America Conference, Mental Health & Fandom, Fan Studies Network North America, Online, United States of America. (2022 - 2022).
- Nisbett, G. (Panelist), AEJMC, It’s all fun and games: The blending of news, advertising, and entertainment in the new media environment, United States of America. (2021 - 2021).
- Nisbett, G. (Panelist), AEJMC, Turning the tables on America’s food culture’s racial tumult, United States of America. (2021 - 2021).
- Nisbett, G. (Panelist), AEJMC Midwinter Conference, Media diversity 2020: Images, production, teaching, United States of America. (2020 - 2020).
- Nisbett, G. (Panelist), AEJMC Midwinter Conference, Celebrity rants and rebuttals: Lessons from #Racist Rants Going Viral, United States of America. (2019 - 2019).
- Nisbett, G. (Coordinator/Organizer), AEJMC Midwinter Conference, Exploring Pop Culture in Politics, United States of America. (2019).
- Nisbett, G.S. (Author & Presenter), NCA, Don’t mess with my happy place: Understanding misogyny in fandom communities., Dallas, United States of America. (2017).
- Strzelecka, M. (Author), Nisbett, G.S. (Author), Lofquist, P. (Author), American Association of Geographers Annual Meeting, What is the nature of conservation volunteerism?, Boston, United States of America. (2017).
- Nisbett, G.S. (Author), Strzelecka, M. (Author), Connors, P.L. (Author), NCA, Organic is trendy: Exploring sustainable food consumption among Millennials., Philadelphia, United States of America. (2016).
- Wong, N. (Author), Lookado, K. (Author), Nisbett, G.S. (Author), NCA, “I’m Demi and I Have Bipolar Disorder”: Effect of Parasocial Contact on Reducing Stigma Toward People with bipolar disorder., Philadelphia, United States of America. (2016).
- Nisbett, G.S. (Author), Strzelecka, M. (Author), Southern States Comm Assn, Appealing to Goodwill or YOLO? Marketing Environmental Tourism to Millennials., Austin, United States of America. (2016).
- Nisbett, G.S. (Coordinator/Organizer), NCA, Communicating about death: A look inside Terror Management Theory and the field of communication, Vegas, baby!, United States of America. (2015 - 2015).
- Nisbett, G.S. (Author), Paul, N. (Author), Southern States Communication Conference, That’s not canon! Exploring diversity, supernatural texts, and audience reception, Southern States Communication Association, Frisco, TX, United States of America. (2024 - 2024).
- Hartsfield, J. (Author), Nisbett, G.S. (Author), American Society of Criminology Annual Conference, Social Media, Toxic Sport Culture, and Athlete Abuse, American Society of Criminology, Philadelphia, PA, United States of America. (2023 - 2023).
- Schartel Dunn, S. (Author), Nisbett, G.S. (Author), Society for Marketing Advances Conference, NIL athletes as social media influencers: Examining message and source characteristics, Ft Worth, TX, United States of America. (2023 - 2023).
- Everbach, T. (Author & Presenter), Nisbett, G.S. (Author), Weiller-Abels, K.H. (Author), Wallace, B. (Author), Frost, M. (Author), AEJMC, Twisties and Tumult: How Mass Media Cover Elite Athletes' Mental Health Narratives, Association for Education in Journalism and Mass Communication, Washington, D.C., United States of America. (2023).
- Everbach, T. (Author & Presenter), Weiller-Abels, K.H. (Author), Nisbett, G.S. (Author), AEJMC, #SayHerName: The WNBA and Black Women Athletes’ Social Activism, Detroit, Michigan, United States of America. (2022).
- Nisbett, G. (Author), Paul, N. (Author), Dunn, S.S. (Author), Southern States Communication Conference, Did you see that?! Netflix’s Tiger King and the Social Bond of Pandemic Binge Watching, Southern States Communication Association, United States of America. (2022 - 2022).
- Nisbett, G. (Author), Dunn, S.S. (Author), Paul, N. (Author), Southern States Communication Conference, Examining Athlete Influencers and Social Justice Activism, Southern States Communication Association, United States of America. (2022 - 2022).
- Paul, N. (Author), Nisbett, G. (Author), Association for Education in Journalism and Mass Communication, Jessica Jones: Exploring Marvel’s dark anti-hero and the portrayal of complex women., United States of America. (2021 - 2021).
- Paul, N. (Author & Presenter), Nisbett, G. (Author & Presenter), AEJMC, Annual conference, The numbers game: How local newspapers used statistics to frame the coronavirus pandemic, Virtual, United States of America. (2021 - 2021).
- Lookado, K. (Author), Hubbard, C. (Author), Nisbett, G. (Author), Wong, N. (Author), International Communication Association, We’re All in This Together: Celebrity Influencer Disclosures about COVID-19, United States of America. (2021 - 2021).
- Nisbett, G. (Author), Paul, N. (Author), SWECJMC 2020 Symposium, Redefining the Female Lead in Science Fiction Television: A Case Study of Doctor Who’s 13th Doctor., SWECJMC, United States of America. (2020 - 2020).
- Paul, N. (Author), Nisbett, G. (Author), SWECJMC 2020 Symposium, “Thoughtful, well-written and vital” or “Outdated, sensational, and biased”? A longitudinal case study of changing readership patterns at the North Texas Daily., SWECJMC, United States of America. (2020 - 2020).
- Nisbett, G. (Author & Presenter), Everbach, T. (Author), Southern States Communication Association Conference, Disrupting Perceptions of Study Abroad: Developing Global Citizenship Through Storytelling, Frisco, TX, United States of America. (2020 - 2020).
- Paul, N. (Author & Presenter), Nisbett, G. (Author), Southern States Communication Association Conference, How Candidates Portrayed Themselves on Instagram in the 2020 Presidential Campaign, Frisco, TX, United States of America. (2020 - 2020).
- Nisbett, G. (Author & Presenter), Schartel Dunn, S. (Author), Southern States Communication Association Conference, Politics and Fandom: Examining the 2018 Taylor Swift Political Endorsement, Frisco, TX, United States of America. (2020 - 2020).
- Wong, N. (Author), Nisbett, G. (Author), Lookado, K. (Author), National Communication Association Annual Meeting, The Selena Gomez Effect: Impact of Parasocial Relationship and Narrative Engagement on organ donation-related outcomes., Baltimore, MD, United States of America. (2019).
- Schartel Dunn, S. (Author), Nisbett, G. (Author), Society for Marketing Advances Conference, Taylor’s Reputation is Just Fine: The Influence of Source Credibility and Narrative Transportation in Celebrity Political Endorsements, New Orleans, LA, United States of America. (2019).
- Nisbett, G.S. (Author), Eastern Communication Association Annual Meeting, Examining pop culture fandoms as a parasocial phenomenon, Eastern Communication Association, Providence, RI, United States of America. (2019 - 2019).
- Woosnam, K. (Author), Strzelecka, M. (Author), Nisbett, G.S. (Author), Ribiero (Author), TMS Algarve 2018: Tourism & Management Studies International Conference, The likely shift in what motivates millennial environmental volunteers: The mediating role of environmental self-efficacy., Portugal. (2018 - 2018).
- Nisbett, G.S. (Author), Schartel Dunn, S. (Author), Wong, N. (Author), Lookado, K. (Author), Central States Comm Conference, Ryan Gosling Told Me So: Parasocial Interactions and Celebrity Political Influence, United States of America. (2015 - 2015).
- Averbeck, J. (Author), Nisbett, G.S. (Author), NCA, Regulatory focus and persuasive sleep messages., United States of America. (2015 - 2015).
- Nisbett, G.S. (Author & Presenter), Schartel Dunn, S. (Author), NCA, Seriously funny: An examination of the perceived influence of Saturday Night Live satire., United States of America. (2015 - 2015).
- Wong, N. (Author), Nisbett, G.S. (Author), Harvell, L. (Author), NCA, Smoking is So Ew! College Smokers’ Reactions to Health vs. Social-Focused Antismoking Threat Messages., United States of America. (2015 - 2015).
- Mensa, M. (Author), Everbach, T. (Author), Nisbett, G.S. (Author), University Research Day, Covering violence against women and girls on the border: Comparing news from Texas and Mexico, UNT, Denton, United States of America. (2024 - 2024).
- Everbach, T. (Author & Presenter), Nisbett, G.S. (Author & Presenter), Weiller-Abels, K.H. (Author), AEJMC 2024, Does the remake get it right? Exploring changing representations ofrace, gender, and sexuality in popular media “A League of Their Own”, AEJMC, Philadelphia, PA, United States of America. (2024 - 2024).
- Hartsfield, J. (Author), Nisbett, G.S. (Author), American Society of Criminology Annual Conference, The coach is always right: Examining abusive coaching and criminal negligence in women’s sports., American Society of Criminology, Atlanta, GA, United States of America. (2022 - 2022).
- Everbach, T. (Author & Presenter), Nisbett, G. (Author & Presenter), Weiller-Abels, K.H. (Author & Presenter), AEJMC (Association for Education in Journalism and Mass Communication) Annual Conference, Rebel! Rebel! How Megan Rapinoe's Celebrity Status Forges New Paths for Athletes, AEJMC, virtual, United States of America. (2021).
- Schartel Dunn, S. (Author), Nisbett, G.S. (Author), Marketing and Public Policy Conference, If Childish Gambino cares, I care: Celebrity Influence in Cause Related Marketing, American Marketing Association, Washington DC, United States of America. (2019 - 2019).
- Everbach, T. (Author & Presenter), Batsell, J. (Author & Presenter), Champlin, S. (Author & Presenter), Nisbett, G.S. (Author & Presenter), Association for Education in Journalism and Mass Communication, Does a more diverse newspaper staff reflect its community? A content analysis of The Dallas Morning News, Newspaper and Online Division, Washington, D.C., United States of America. (2018).
- Harvell-Bowman, L. (Author), Nisbett, G.S. (Author), Society for Personality and Social Psychology Annual Convention, Investigating Distal Death Thought Accessibility Over Time: A Theoretical Exploration., Atlanta, United States of America. (2018 - 2018).
- Everbach, T. (Author & Presenter), Clark, M. (Author & Presenter), Nisbett, G.S. (Author & Presenter), AEJMC, #IfTheyGunnedMeDown: An analysis of mainstream and social media in the Ferguson, Missouri shooting of Michael Brown, Minneapolis, United States of America. (2016 - 2016).
- Champlin, S. (Author & Presenter), Nisbett, G.S. (Author), Annual Conference, Exploring the Multi-Faceted Interpersonal Communication Strategies Used by College Students to Discuss Stress, AEJMC, Minneapolis, MN, United States of America. (2016 - 2016).
- Wong, N. (Author), Lookado, K. (Author), Nisbett, G.S. (Author), Kentucky Health Communication Conference, I don't know how to tell you this: Impact of Celebrity Health Disclosure Format on Stigma Reduction Toward Bipolar Disorder., Lexington, United States of America. (2016).
- Nisbett, G.S. (Author & Presenter), Strzelecka, M. (Author), NCA, Environmentalism and the Consumption of the EcoVolunTourism Experience., United States of America. (2015 - 2015).
Invited Talk
Keynote/Plenary Address
Oral Presentation
Other
Panel Presentation
Paper
Poster
Media Contributions
- "Taylor Swift Brings 283 Million Fans to Razor-Thin Election," Bloomberg. (September 11, 2024).
- "Can Taylor Swift help Mr. Biden win reelection as president?," Dan Tri newspaper. (February 18, 2024).
- "Taylor Swift won’t make Biden president, but “he can take on her star power”," De Standaard. (February 11, 2024).
Internet
Newspaper
Contracts, Grants, Sponsored Research
- Nisbett, G.S., Everbach, T., Weiller-Abels, K.H., "Fandom and Women’s Sports," sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $2000 Funded. (2022 - 2023).
- Everbach, T. (Co-Principal), Nisbett, G. (Co-Principal), Loftis, R.L. (Supporting), Hurd, M. (Supporting), "Diversity and Inclusion at a Student Newspaper: The North Texas Daily," sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $1100 Funded. (2020 - 2021).
- Nisbett, G.S., "Faculty Development Grant: Parasocial Attachment, Fandom, and Mental Health Study," University of North Texas, $1000 Funded. (2018 - 2019).
- Nisbett, G.S. (Co-Principal), James, J. (Co-Principal), "Faculty Development Grant: Bridging the newsgame design model & narrative transportation theory to explore media literacy," University of North Texas, $4000 Funded. (2016 - 2017).
- Nisbett, G.S., "Faculty Development Grant," University of North Texas, Funded. (2015 - 2016).
- Nisbett, G.S., "Junior Faculty Summer Research Fellowship," University of North Texas, Funded. (2013 - 2013).
Grant - Research
Service
University Service
- Member, Ad Hoc Committee on Life-Work Faculty Resources (Faculty Senate). (August 2024 - Present).
- Committee Member, Ad Hoc AI Committee. (March 2024 - Present).
- Faculty Mentor, MSOJ. (February 10, 2024 - Present).
- Committee Member, MSOJ Graduate Curriculum Committee. (January 2024 - Present).
- Committee Chair, School Review Committee. (January 2020 - Present).
- Committee Chair, PAC. (September 2019 - Present).
- Member, Graduate Faculty. (2013 - Present).
- Program Organizer, Mayborn in Madrid. (June 2024 - March 2025).
- Other (Faculty Program Lead), Study Abroad Fair. (October 8, 2024 - October 8, 2024).
- Faculty Advisor, Faculty Advising for Summer Orientation. (June 2024 - August 2024).
- Committee Member, Culture & Belonging Committee. (August 20, 2023 - May 15, 2024).
- Committee Member, Search Committee (Lecturer Advertising). (August 2022 - April 2024).
- Member, Open Access Advisory Board. (February 2019 - August 2023).
- Member, Fine Arts Committee. (September 2017 - August 2023).
- Member, Graduate Council. (April 2017 - August 2023).
- Guest Speaker, Mayborn College Day. (August 16, 2023 - August 16, 2023).
- Program Organizer, Mayborn in Madrid. (June 2021 - July 2023).
- Co-Chair, Diversity Committee. (August 2021 - May 2023).
- Committee Member, Search Committee (TT Advertising). (August 2022 - April 2023).
- Reference Writer, MSOJ. (January 2022 - December 2022).
- Other (Accreditation Standard Co-Lead (Diversity)), Accreditation Standard Co-Lead. (September 7, 2021 - October 2022).
- Committee Member, Ad Hoc: Adjunct Training. (September 7, 2022 - September 7, 2022).
- Member, Graduate Curriculum Committee. (August 2015 - August 2022).
- Member, Undergraduate Curriculum Committee. (September 2015 - August 2021).
- Other (Researcher), Ad Hoc Research Committee - NT Daily Readership Project. (September 2019 - October 2020).
- Member, Search Committee MSDCA Lecturer. (October 2019 - March 2020).
- Other (Submission Reviewer), Ricco Ethics Award. (February 2014 - February 2020).
- Member, School Review Committee. (August 2018 - 2019).
- Co-Director, Innovation Lab. (February 2018 - December 2019).
- Member, FIS Committee. (October 2017 - 2019).
- Member, PAC. (August 2018 - August 2019).
- Program Organizer, Madrid Study Abroad 2019. (April 2018 - July 2019).
- Committee Chair, Search Committee (PR). (February 2019 - March 2019).
- Guest Speaker (Getting Engaged Internationally Workshop), UNT International. (February 28, 2019).
- Committee Chair, Grade Appeal Ad-Hoc Committee. (January 2019 - February 2019).
- Member, CLEAR Steering Committee. (2013 - 2018).
- Committee Member, Search Committee (Photo Lecturer). (February 2018 - May 2018).
- Member, Assessment/Accreditation. (August 2017 - May 2018).
- Chairperson, Research Committee. (September 2015 - May 2018).
- Committee Member, Search Committee (Assistant Professor). (August 2017 - February 2018).
- Member, Hackathon Event Planning Committee. (April 2017 - October 2017).
- Program Organizer, London Study Abroad program development. (September 2013 - August 2017).
- Faculty Advisor, NAHJ. (August 2013 - May 2017).
Professional Service
- Officer, Other Officer (Officer, Organizing Committee), Fan Studies Network North America. (May 2024 - Present).
- Officer, Other Officer (Vice Head), Entertainment Studies Interest Group (AEJMC). (September 2024 - August 2025).
- Reviewer, Journal Article, Gender, Technology, and Development Journal. (February 16, 2025 - February 16, 2025).
- Reviewer, Conference Paper, AEJMC Midwinter Conference. (December 26, 2024 - December 28, 2024).
- Reviewer, Conference Paper, SWECJMC. (August 1, 2024 - August 1, 2024).
- Officer, Other Officer (Research Chair (2023/2024)), AEJMC Entertainment Studies Interest Group. (August 2023 - July 2024).
- Reviewer, Journal Article, Journal of Marketing Communications. (May 27, 2024 - May 27, 2024).
- Reviewer, Conference Paper, Commission on the Status of Women. (April 15, 2024 - April 15, 2024).
- Reviewer, Conference Paper, Visual Communication Division (AEJMC). (April 15, 2024 - April 15, 2024).
- Reviewer, Journal Article, Mass Communication and Society. (January 26, 2024 - January 26, 2024).
- Reviewer, Journal Article, Journal of Mass Communication Quarterly. (December 29, 2023 - December 29, 2023).
- External T&P Letter Writer, N/A. (August 23, 2023 - August 23, 2023).
- Reviewer, Conference Paper, AEJMC Entertainment Studies Interest Group. (April 18, 2023 - April 18, 2023).
- Session Chair, Pop Culture Association/American Culture Association Annual Conference. (April 8, 2023 - April 8, 2023).
- Discussant, AEJMC Midwinter. (February 24, 2023 - February 24, 2023).
- Reviewer, Journal Article, Journal of Sustainable Tourism. (January 15, 2023 - January 15, 2023).
- Reviewer, Conference Paper, AEJMC Midwinter. (January 2, 2023 - January 2, 2023).
- Officer, President/Elect/Past, Entertainment Studies Interest Group/AEJMC. (August 2021 - August 2022).
- Reviewer, Journal Article, Electronic News. (August 27, 2022 - August 27, 2022).
- Reviewer, Conference Paper, AEJMC Entertainment Studies Interest Group. (April 13, 2022 - April 13, 2022).
- Reviewer, Conference Paper, AEJMC Mass Comm & Society Division. (April 12, 2022 - April 12, 2022).
- Reviewer, Journal Article, Journal of Marketing Communications. (February 8, 2022 - February 8, 2022).
- Reviewer, Conference Paper, AEJMC Midwinter. (January 5, 2022 - January 5, 2022).
- Reviewer, Journal Article, Mass Comm and Society. (November 30, 2021 - November 30, 2021).
- Reviewer, Journal Article, Human Communication Research. (October 2021 - October 2021).
- Officer, Other Officer (Vice Head), Entertainment Studies Interest Group/AEJMC. (August 2020 - August 2021).
- Reviewer, Conference Paper, AEJMC Entertainment Studies Interest Group. (April 12, 2021 - April 12, 2021).
- Reviewer, Journal Article, Mass Communication and Society. (April 12, 2021 - April 12, 2021).
- Reviewer, Conference Paper, AEJMC Midwinter. (December 28, 2020 - December 28, 2020).
- Officer, Other Officer (Research Chair), Entertainment Studies Interest Group/AEJMC. (August 2018 - August 2020).
- Reviewer, Journal Article, Journal of American College Health. (July 23, 2020 - July 23, 2020).
- Reviewer, Journal Article, The Social Science Journal. (July 17, 2020 - July 17, 2020).
- Reviewer, Journal Article, Tourism Geographies. (April 10, 2020 - April 10, 2020).
- Reviewer, Journal Article, Atlantic Journal of Communication. (April 7, 2020 - April 7, 2020).
- Reviewer, Journal Article, Journal of Travel & Tourism Marketing. (December 2019 - December 2019).
- Reviewer, Journal Article, Mass Communication & Society. (October 2019 - October 2019).
- Reviewer, Conference Paper, SWECJMC Southwest Symposium. (June 2019 - July 2019).
- Reviewer, Conference Paper, Society for Marketing Advances Annual Conference. (June 2019).
- Reviewer, Conference Paper, AEJMC. (April 2019).
- Reviewer, Conference Paper, NCA Mass Comm Division. (2013 - 2018).
- Reviewer, Conference Paper, NCA Political Comm Division. (2013 - 2018).
- Reviewer, Journal Article, Journals. (2012 - 2018).
- Officer, Secretary, NCA Environmental Comm Division. (November 2016 - November 2018).
- Officer, President/Elect/Past, AEJMC ESIG. (June 2017 - August 2018).
- Conference-Related (Volunteer), Online News Association Conference. (2017 - 2017).
- Officer, Secretary, AEJMC ESIG. (August 2016 - June 2017).
- Reviewer, Conference Paper, NCA Environmental Comm Division. (2016 - 2016).
- Officer, Other Officer, NCA Political Comm Division. (2016 - 2016).
- Conference-Related, NCA Political Comm Division. (2012 - 2016).