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Hoon Seok Choi

Assistant Professor

University of North Texas

Department of Information Technology and Decision Sciences

Email: Hoonseok.Choi@unt.edu

Education

  • PhD, University of Texas at San Antonio, 2015
    Major: Business Administration
    Specialization: Information Technology
    Dissertation: "The Antecedents of Mobile App Piracy and Its Impact on The Mobile App Market: An Empirical Study"
  • MA, University of Leeds, 2005
    Major: Advertising and Marketing
  • BS, Dankook University, 2004
    Major: Chemical Engineering
  • BS, Dankook University, 2004
    Major: Journalism and Advertising

Licensures and Certifications

  • Data Scientist with Python, DataCamp. (2021 - Present).
  • Inclusive Teaching Certificate, Columbia University. (2021 - Present).
  • Agile Teaching Certificate, Appalachian State University. (2020 - Present).
  • AWS (Amazon Web Service) Cloud Practitioner Essentials, Amazon Web Service. (2020 - Present).
  • CompTIA Security+, CompTIA. (2014 - Present).

Development Activities

  • Workshop, Identifying Research Funding Opportunities, University of North Texas. Denton,State,United States of America. (November 29, 2022 - November 29, 2022).
  • Workshop, Identifying Research Funding Opportunities, University of North Texas. Denton,Texas,United States of America. (November 17, 2022 - November 17, 2022).

Teaching

Teaching Experience

    University of North Texas

  • BCIS 5420 - Foundations of Database Management Systems, 14 courses.

Teaching at Other Institutions

  • Appalachian State University, Information Technology in Organization, Summer 2022.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2022.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2022.
  • Appalachian State University, MSADA Applied Analytics Project, Spring 2022.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2021.
  • Appalachian State University, Information Technology in Organization, Summer 2021.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2021.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2021.
  • Appalachian State University, Senior Honors Thesis, Spring 2021.
  • Appalachian State University, System Analysis and Design, Spring 2021.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2020.
  • Appalachian State University, System Analysis and Design, Fall 2020.
  • Appalachian State University, Information Technology in Organization, Summer 2020.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2020.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2020.
  • Appalachian State University, Senior Honors Thesis, Spring 2020.
  • Appalachian State University, System Analysis and Design, Spring 2020.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2019.
  • Appalachian State University, Senior Honors Thesis, Fall 2019.
  • Appalachian State University, System Analysis and Design, Fall 2019.
  • Appalachian State University, Information Technology in Organization, Summer 2019.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2019.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2019.
  • Appalachian State University, Senior Honors Thesis, Spring 2019.
  • Appalachian State University, System Analysis and Design, Spring 2019.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2018.
  • Appalachian State University, System Analysis and Design, Fall 2018.
  • Appalachian State University, Information Technology in Organization, Summer 2018.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2018.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2018.
  • Appalachian State University, System Analysis and Design, Spring 2018.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2017.
  • Appalachian State University, System Analysis and Design, Fall 2017.
  • Appalachian State University, Information Technology in Organization, Summer 2017.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2017.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2017.
  • Appalachian State University, System Analysis and Design, Spring 2017.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Fall 2016.
  • Appalachian State University, System Analysis and Design, Fall 2016.
  • Appalachian State University, Information Technology in Organization, Summer 2016.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Summer 2016.
  • Appalachian State University, MBA Fundamentals of Business Analytics, Spring 2016.
  • Appalachian State University, System Analysis and Design, Spring 2016.
  • Appalachian State University, Information Technology in Organization, Fall 2015.
  • Appalachian State University, System Analysis and Design, Fall 2015.
  • The University of Texas at San Antonio, Information Systems for Management, Spring 2015.
  • The University of Texas at San Antonio, Information Systems for Management, Fall 2014.
  • The University of Texas at San Antonio, Information Systems for Management, Spring 2014.
  • The University of Texas at San Antonio, Information Systems for Management, Fall 2013.
  • The University of Texas at San Antonio, Information Systems for Management, Spring 2013.
  • The University of Texas at San Antonio, Information Systems for Management, Fall 2012.

Awards and Honors

  • 2023 European Journal of Information Systems Certificate of Outstanding Contribution in Reviewing, European Journal of Information Systems. (January 8, 2024).
  • 2018 CONISAR Best Paper Award, CONISAR. (November 2018).
  • 2018 CONISAR Distinguished Paper Award, CONISAR. (November 2018).
  • 2015 HICSS Best Paper Award, HICSS. (January 2015).

Research

Published Intellectual Contributions

    Conference Proceeding

  • Xiong, J., Choi, H., Chen, C., Tang, Y. (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems. International Association for Computer Information Systems.
  • Chen, C., Choi, H., Charoen, D. (2018). An Interdisciplinary Approach to Examining the Adoption of Drone Delivery Services. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
  • Choi, H., Xiong, J., Medlin, D. (2018). Driving Distractions and Multi-tasking: An Investigative Study. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
  • Chen, C., Choi, H., Xiong, J., Tang, Y. (2018). Improve the Loyalty of Mobile Payment Users in China by Increasing the Degree of Fit between Skill, Technology and Task. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
  • Medlin, D., Choi, H., Xiong, J. (2017). Multitasking Behaviors: Distracted Driving Threats Beyond Texting. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
  • Choi, H. (2017). Small but Strong: An Empirical Analysis of Prolific Reviewers in an Online Movie Community. Appalachian State University.
  • Choi, H., Medlin, D., Hunsinger, S. (2016). An Empirical Study on the Impact of Price Discounts on Sales in Software-as-a-Service (SaaS) Market. Journal of Information Systems Applied Research. Information Systems and Computing Academic Professionals.
  • Choi, H. (2015). Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study. University of Hawaii at Manoa.
  • Choi, H., Au, Y., Liu, C. (2014). Is Digital Piracy an Enemy of the Mobile App Industry? An Empirical Study on Piracy of Mobile Apps. Association for Information Systems.
  • Choi, H., Carpenter, D. (2013). Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective. Association of Information Systems.
  • Choi, H., Clark, J. (2013). Minimizing Conformity in Focus Group for Software Development. Association of Information Systems.
  • Liu, C., Au, Y., Choi, H. (2012). An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. Association for Information Systems.

    • Journal Article

  • Choi, H. (2024). Do Extraordinary Claims Require Extraordinary Evidence? Differential Effect of Trust Cues on Helpfulness by Review Extremity: an Empirical Study using Big Data. European Journal of Information Systems.
  • Choi, H., Leon, S. (2023). When Trust Cues Help Helpfulness: The Effect of Trust Cues on Online Review Helpfulness Using Big Data. Electronic Commerce Research.
  • Chen, C., Choi, H., Ractham, P. (2022). Data, Attitudinal and Organizational Determinants of Big Data Analytics Systems Use. Cogent Business and Management.
  • Hung, S., Chen, C., Choi, H., Racthanm, P. (2021). A Holistic Framework to Examine the Impact of User, Organizational and Data Factors on the Use of Big Data Analytics Systems. Information Research.
  • Choi, H., Maasberg, M. (2021). An Empirical Analysis of Experienced Reviewers in Online Communities: What, How, and Why to Review. Electronic Markets.
  • Choi, H., Hung, S., Peng, C., Chen, C. (2021). Different Perspectives on BDA (Big Data Analytics) Usage by Management Levels. Journal of Computer Information Systems.
  • Choi, H., Carpenter, D., Ko, M. (2021). Risk Taking Behaviors Using Public Wi-Fi™. Information Systems Frontiers.
  • Choi, H., Leon, S. (2020). An Empirical Investigation of Online Review Helpfulness: A Big Data Perspective. Decision Support Systems.
  • Xiong, J., Choi, H., Chen, C. (2020). Enhancing Loyalty to Mobile Payment Services: An Empirical Study. Issues in Information Systems.
  • Leon, S., Choi, H. (2020). Satisfaction and Word-of-Mouth Moderated by Choice: A Service Industry Perspective. Journal of Consumer Marketing.
  • Choi, H., Xiong, J., Chen, C., Tang, Y. (2019). Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China. Journal of Information Systems Applied Research.
  • Choi, H., Xiong, J., Medlin, D. (2019). Dangers of Distracted Driving by Mobile Phone Users: An Experimental Approach. Journal of Information Systems Applied Research.
  • Chen, C., Choi, H., Charoen, D. (2019). Drone Delivery Services: An Evaluation of Personal Innovativeness, Opinion Passing and Key Information Technology Adoption Factors. Journal of Information Systems Applied Research.
  • Choi, H., Chen, C. (2019). Empirical Research on the Effects of Pricing and Bundling Strategies on the Sales Revenue of Games as a Service. Journal of Electronic Commerce Research.
  • Choi, H., Ko, M., Medlin, D., Chen, C. (2018). The Effect of Intrinsic and Extrinsic Quality Cues of Digital Video Games on Sales: An empirical investigation. Decision Support Systems.
  • Choi, H., Medlin, D., Hunsinger, S. (2017). The Effects of Discount Pricing Strategy on Sales of Software-as-a-Service (SaaS): Online Video Game Market Context. Journal of Information Systems Applied Research.
  • Liu, C., Au, Y., Choi, H. (2014). Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. Journal of Management Information Systems.

Contracts, Grants, Sponsored Research

    Grant - Research

  • Choi, H., "A Holistic Framework to Examine Individual and Business Impacts of Big Data Analytics Applications," Other, $1000 Funded. (2019).
  • Choi, H., "Risky Behavior in Using Pubic Wi-Fi," Other, $1000 Funded. (2018).
  • Choi, H., "Mobile Distractions: A Risky Driving Behavior," Other, $1000 Funded. (2017).
  • Choi, H., "Prolific Reviewers of Yahoo! Movie," Other, $1000 Funded. (2017).
  • Choi, H., "Amazon Web Service Credit Award," sponsored by Amazon, International, $300 Funded. (2021 - 2021).

Service

University Service

  • Committee Member, ITDS Scholarship Committee. (September 1, 2023 - Present).
  • Committee Chair, Academic Integrity Committee. (September 1, 2022 - Present).
  • Committee Member, Grade Appeal Committee. (September 1, 2022 - August 31, 2023).
  • Committee Member, CIS PTC Committee. (September 1, 2021 - August 31, 2022).
  • Committee Member, Search Committee for the Dean of the Walker College of Business. (September 1, 2021 - August 31, 2022).
  • Committee Member, Walker College of Business Graduate Curriculum Committee. (September 1, 2021 - August 31, 2022).
  • Committee Member, Inclusive Excellence Committee. (September 1, 2020 - August 31, 2022).
  • Committee Member, Inclusive Excellence Liaison. (September 1, 2020 - August 31, 2022).
  • Committee Member, MS in Applied Data Analytics (MSADA) Admission Committee. (September 1, 2018 - August 31, 2022).
  • Committee Member, CIS Curriculum Development. (September 1, 2017 - August 31, 2022).
  • Committee Member, CIS DPC Committee. (September 1, 2017 - August 31, 2022).
  • Committee Member, CIS Cybersecurity Minor Program Development Committee. (September 1, 2019 - August 31, 2021).
  • Committee Member, Walker College of Business Scholarship Committee. (September 1, 2020 - December 31, 2020).
  • Committee Member, CIS Department Chair Search Committee. (September 1, 2019 - August 31, 2020).
  • Committee Member, CIS Tenure Track Faculty Search Committee. (September 1, 2019 - August 31, 2020).
  • Committee Member, Business School Faculty Development Committee. (September 1, 2017 - August 31, 2020).
  • Committee Member, CIS & SCM Marketing Committee. (September 1, 2016 - August 31, 2020).
  • Committee Member, CIS Business Analytics Minor Program Development Committee. (September 1, 2018 - August 31, 2019).
  • Committee Member, CIS & SCM Department Chair Search Committee. (September 1, 2016 - December 31, 2016).
  • Committee Member, Director of MS in Applied Data Analytics (MSADA) Search Committee. (September 1, 2016 - December 31, 2016).

Professional Service

  • Reviewer, Ad Hoc Reviewer, Internet Research. (2022 - Present).
  • Reviewer, Ad Hoc Reviewer, Information Technology and People. (January 1, 2021 - Present).
  • Reviewer, Ad Hoc Reviewer, International Journal of Information Management. (January 1, 2020 - Present).
  • Reviewer, Ad Hoc Reviewer, Decision Support Systems. (January 1, 2019 - Present).
  • Reviewer, Ad Hoc Reviewer, Electronic Commerce Research. (January 1, 2019 - Present).
  • Reviewer, Ad Hoc Reviewer, Journal of Business Research. (January 1, 2019 - Present).
  • Reviewer, Ad Hoc Reviewer, European Journal of Information Systems. (January 1, 2017 - Present).
  • Reviewer, Ad Hoc Reviewer, Computers in Human Behaviors. (January 1, 2016 - Present).
  • Reviewer, Ad Hoc Reviewer, Information and Management. (October 20, 2023 - October 30, 2023).