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Henry Wear

Adjunct Faculty

University of North Texas

Department of Management

Email: Henry.Wear@unt.edu

Education

  • PhD, University of South Carolina, 2017
    Major: Sport and Entertainment Management

Professional Positions

    Academic - Post-Secondary

  • Assistant Professor of Sport Management, University of Georgia. University of Georgia. (2025 - Present).
  • Assistant Professor of Sports Communication, University of Oregon. University of Oregon. (2019 - 2025).
  • Lecturer, Deakin University. Deakin University. (2017 - 2019).

Professional Memberships

  • North American Society for Sport Management. (May 2013 - Present).

Teaching

Teaching Experience

    University of North Texas

  • MKTG 5150 - Marketing Management, 1 course.
  • MKTG 5261 - Corporate Partnerships in the Sport Entertainment Industry, 3 courses.
  • SENM 5150 - Marketing Practices in the SEI, 1 course.
  • SENM 5262 - International Brand Strategies in the Sport Entertainment Industry, 1 course.

Research

Published Intellectual Contributions

    Book Chapter

  • Wear, H. (2024). Brand community. Encyclopedia of Sport Management. 106-108. Edward Elgar Publishing. https://doi.org/10.4337/9781035317189.ch63
  • Wear, H. (2024). Team identity. Encyclopedia of Sport Management. 973-974. Edward Elgar Publishing. https://doi.org/10.4337/9781035317189.ch570

    • Journal Article

  • Mastromartino, B., Naraine, M.L., Wear, H. (2025). The Nexus of Sports Fandom and Sports Wagering: A Scoping Review. Other. 29 (1) University Libraries, University of Nevada, Las Vegas. https://doi.org/10.9741/2327-8455.1499
  • Mastromartino, B., Wear, H. (2025). Strategic Implementation of Responsible Sports Betting Marketing: The Case of VictoryWager. Other. 14 (1) 1-4. Human Kinetics. https://doi.org/10.1123/cssm.2024-0020
  • Bakhsh, J.T., Potwarka, L.R., Naraine, M.L., Wear, H. (2023). Reconceptualizing a model of demonstration effects: integrating rational, affective, and behavioral constructs. European Sport Management Quarterly. 23 (3) 745-766. Informa UK Limited. https://doi.org/10.1080/16184742.2021.1927132
  • Mastromartino, B., Wear, H., Naraine, M.L., Reifurth, K.R. (2022). Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention. Sport Marketing Quarterly. 31 (4) 265-277. SAGE Publications. https://doi.org/10.32731/smq.314.1222.02
  • Wear, H., Naraine, M.L., Bakhsh, J. (2022). It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team. Sport Marketing Quarterly. 31 (2) 128-140. SAGE Publications. https://doi.org/10.32731/smq.312.0622.04
  • Naraine, M.L., Pegoraro, A., Wear, H. (2021). #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Other. 9 (4) 625-645. SAGE Publications. https://doi.org/10.1177/2167479519878676
  • Mastromartino, B., Ross, W.J., Wear, H., Naraine, M.L. (2020). Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19. Sport in Society. 23 (11) 1707-1723. Informa UK Limited. https://doi.org/10.1080/17430437.2020.1804108
  • Wear, H., Heere, B. (2020). Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team. Journal of Sport Management. 34 (5) 475-487. Human Kinetics. https://doi.org/10.1123/jsm.2018-0204
  • Heere, B., Wear, H., Jones, A., Breitbarth, T., Xing, X., Paramio Salcines, J.L., Yoshida, M., Derom, I. (2019). Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World. Journal of Sport Management. 33 (6) 506-517. Human Kinetics. https://doi.org/10.1123/jsm.2018-0101
  • Wear, H., Hills, S., Heere, B., Walker, M. (2018). Communal Brand Associations as Drivers of Team Identity and Consumer Behavior. Journal of Global Sport Management. 3 (3) 302-320. Informa UK Limited. https://doi.org/10.1080/24704067.2018.1432990
  • Wear, H., Collins, D., Heere, B. (2018). What's in a Name? A Case Study of NBA Basketball in Charlotte. Sport Marketing Quarterly. 27 (2) SAGE Publications. https://doi.org/10.32731/smq.272.062018.05
  • Collins, D.R., Heere, B., Shapiro, S., Ridinger, L., Wear, H. (2016). The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team. European Sport Management Quarterly. 16 (5) 655-674. Informa UK Limited. https://doi.org/10.1080/16184742.2016.1200643
  • Wear, H., Heere, B., Clopton, A. (2016). Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity. Sport Marketing Quarterly. 25 (2) 79-89. SAGE Publications. https://doi.org/10.1177/106169341602500202

Service

Professional Service

  • Reviewer, Conference Paper, NASSM Conference. (2022 - Present).
  • Editorial Review Board Member, Journal of Electronic Gaming and Esports. (2021 - Present).
  • Editorial Review Board Member, Case Studies in Sport Management. (2019 - Present).
  • Editorial Review Board Member, Sport Marketing Quarterly. (2018 - Present).