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Ignacio Vargas Troncozo

Teaching Fellow

University of North Texas

Department of Marketing

Email: IgnacioVargas@my.unt.edu

Professional Positions

    Professional

  • Market Intelligence Analyst, ENTEL. ENTEL. (2021 - 2022).

Teaching

Teaching Experience

    University of North Texas

  • MKTG 4330 - Strategic Brand Management, 1 course.

Research

Published Intellectual Contributions

    Journal Article

  • Olavarrieta, S., Vargas, I. Chilean business research: an analysis of the web of science database over 35 years (1986-2020). Interciencia.

Presentations Given

    Other

  • Vargas, I. (Author & Presenter), AMA Global Marketing SIG Conference, We all know that, I want the details: How episodic memory-based reviews enhance effects on country-of-origin assessments, American Marketing Association, Santiago, Chile. (2023 - 2023).

    • Paper

  • Vargas, I. (Author & Presenter), Guzman, F. (Author), 2025 Marketing and Public Policy Conference, Exploring a dark side of marketing: How marketing as an instrument of symbolic violence perpetuates inequity, American Marketing Association, Washington D.C., United States of America. (2025 - 2025).
  • Alvarado-Karste, D. (Author & Presenter), Vargas, I. (Author), Moake, T. (Author & Presenter), Society for Marketing Advances Conference, Against Exclusivity: Unleashing Consumer Passion Through Brand Rivalry Exposure, SMA, Tampa, FL., United States of America. (2024 - 2024).
  • Vargas, I. (Author & Presenter), Olavarrieta, S. (Author), Barra, C. (Author), BALAS Conference, Do sustainability claims pay? A response from motivating conditions, BALAS, Bogotá, Colombia. (2021 - 2021).

    • Poster

  • Kidwell, V.N. (Author), Troncozo, I. (Author), Kidwell, B.L. (Author), Mas, E. (Author), Sunbelt Conference, Bonding and bridging social ties influence on consumer behaviors: Who we know impact what we buy, International Network for Social Network Analysis, Edinburgh, Scotland, United Kingdom. (2024 - 2024).

Service

Consulting

  • Government, National Consumer Agency (SERNAC Chile), Online - Chile, Chile. (March 3, 2024).