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Jong Hyun

Assistant Professor

University of North Texas

Department of Merchandising and Digital Retailing

(940) 369-8918

Email: Jonghan.Hyun@unt.edu

Education

  • PhD, University of Tennessee Knoxville, 2015
    Major: Retail, Hospitality, and Tourism Management
    Specialization: Retail and Consumer Sciences
    Dissertation: Why Do U.S. Consumers Purchase Ethnically Disparate Products?

Professional Positions

    Academic - Post-Secondary

  • Assistant Professor (tenure track), University of North Texas. University of North Texas. (2024 - Present).
  • Assistant Professor (tenure track), Kent State University. Kent State University. (2018 - 2024).
  • Associate Professor (non-tenure track), Kent State University. Kent State University. (2016 - 2018).
  • Assistant Professor (non-tenure track), Kent State University. Kent State University. (2010 - 2016).

    • Professional

  • Assistant Merchandiser, Li & Fung. Li & Fung. (2004 - 2005).

Licensures and Certifications

  • Anti-Bias Workshop Series certificate, Kent State University. (2021 - Present).

Development Activities

  • Workshop, Writing Powerful Grants Workshop, Kent State University. Kent,Ohio,United States of America. (2021 - 2021).
  • Faculty Fellowship, Intercultural Faculty Scholars Program, Kent State University. Kent,Ohio,United States of America. (2018 - 2019).

Teaching

Teaching Experience

    University of North Texas

  • CEXM 4440 - Consumer Analytics and Data Visualization, 2 courses.
  • MDSE 4660 - Advanced Application, 2 courses.
  • MDSE 5330 - Consumer Analytics and Data Visualization, 2 courses.

Awards and Honors

  • Top downloaded article 2017 – 2018, Journal of Consumer Behaviour. (2019).
  • Intellect Books Research Award, International Textile and Apparel Association. (2015).
  • Outstanding Reviewer Award, Clothing and Textiles Research Journal. (2015).

Research

Published Intellectual Contributions

    Journal Article

  • Noe, H., Hyun, J. (2024). Why do and why don’t consumers use fashion rental services? A consumption value perspective. Journal of Fashion Marketing and Management.
  • Lee, K., Hyun, J., Lee, Y. (2022). Fast food consumption value: Examining the moderating role of process value. International Journal of Contemporary Hospitality Management. 34 (12) 4729-4747.
  • Hyun, J., Lee, K. (2022). Authenticity in Ethnic Restaurants: Investigating the Roles of Ethnocentrism and Xenocentrism. 28 (3) 683-690.
  • Hyun, J. (2022). Investigating the role of regulatory focus in apparel attribute prioritization. Journal of Fashion Marketing and Management. 26 (4) 565-581.
  • Lee, K., Hyun, J., Lee, Y. (2022). Why Do and Why Don’t People Consume Fast Food? An Application of the Consumption Value Model. 99 https://www.sciencedirect.com/science/article/abs/pii/S0950329322000258