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Jong Hyun

Assistant Professor

University of North Texas

Department of Merchandising and Digital Retailing

(940) 369-8918

Email: Jonghan.Hyun@unt.edu

Education

  • PhD, University of Tennessee Knoxville, 2015
    Major: Retail, Hospitality, and Tourism Management
    Specialization: Retail and Consumer Sciences
    Dissertation: Why Do U.S. Consumers Purchase Ethnically Disparate Products?

Professional Positions

    Academic - Post-Secondary

  • Assistant Professor (tenure track), University of North Texas. University of North Texas. (2024 - Present).
  • Assistant Professor (tenure track), Kent State University. Kent State University. (2018 - 2024).
  • Associate Professor (non-tenure track), Kent State University. Kent State University. (2016 - 2018).
  • Assistant Professor (non-tenure track), Kent State University. Kent State University. (2010 - 2016).

    • Professional

  • Assistant Merchandiser, Li & Fung. Li & Fung. (2004 - 2005).

Development Activities

  • Workshop, Find funding opportunities - Pivot overview, University of North Texas. United States of America. (February 2025).
  • Workshop, UNT Faculty Mentoring Program, University of North Texas. United States of America. (December 2024).
  • Workshop, Promotion & Tenure Workshop, University of North Texas. United States of America. (November 2024).
  • Workshop, Writing Powerful Grants Workshop, Kent State University. Kent,Ohio,United States of America. (2021 - 2021).
  • Faculty Fellowship, Intercultural Faculty Scholars Program, Kent State University. Kent,Ohio,United States of America. (2018 - 2019).

Teaching

Teaching Experience

    University of North Texas

  • CEXM 4440 - Consumer Analytics and Data Visualization, 2 courses.
  • MDSE 4660 - Advanced Application, 2 courses.
  • MDSE 5330 - Consumer Analytics and Data Visualization, 2 courses.

Teaching at Other Institutions

  • Kent State University, FDM 35270 Computer Applications in Retailing, Spring 2024.
  • Kent State University, FDM 40270 Fashion Industry Research Methods, Spring 2024.
  • Kent State University, FDM 35270 Computer Applications in Retailing, Fall 2023.
  • Kent State University, FDM 40270 Fashion Industry Research Methods, Fall 2023.
  • Kent State University, FDM 40270 Fashion Marketing, Spring 2023.
  • Kent State University, FDM 40270 Fashion Marketing, Fall 2022.
  • Kent State University, FDM 40270 Fashion Marketing, Spring 2022.
  • Kent State University, FDM 60030 Forms of Inquiry in Fashion, Spring 2022.

Directed Student Learning

  • Master's Thesis Committee Member, "Behind the Apron: Employee Food Waste Behavior and Food Safety Concerns in Dining Halls," Hospitality, Event and Tourism Management. (October 2024 - March 2025).
  • Master's Thesis Committee Member, "Exploring the Impact of Over-Commodification on Heritage Preservation: A Case Study of Cape Coast Castle, Ghana," Hospitality, Event and Tourism Management. (October 2024 - March 2025).

Research

Published Intellectual Contributions

    Conference Proceeding

  • Dorband, A., Hyun, J., Kim-Vick, J. (2024). Deceptive Social Media Advertising Practices: The Effect of Sponsorship Disclosure on Consumer Purchase Intention. 3 International Foundation of Fashion Technology Institutes Annual Proceedings.
  • Hyun, J. (2024). Apparel Product Presentation in Online Marketplaces: A Regulatory Focus Perspective. 80 (1) International Textile and Apparel Association Annual Conference Proceedings.
  • Hyun, J. (2024). Consumer Responses to Ethnic-Inspired Apparel: Investigating the Impacts of Ethnic-Embeddedness and Regulatory Focus. 80 (1) International Textile and Apparel Association Annual Conference Proceedings.

    • Journal Article

  • Noe, H., Hyun, J. (2024). Why do and why don’t consumers use fashion rental services? A consumption value perspective. Journal of Fashion Marketing and Management.
  • Lee, K., Hyun, J., Lee, Y. (2022). Fast food consumption value: Examining the moderating role of process value. International Journal of Contemporary Hospitality Management. 34 (12) 4729-4747.
  • Hyun, J., Lee, K. (2022). Authenticity in Ethnic Restaurants: Investigating the Roles of Ethnocentrism and Xenocentrism. 28 (3) 683-690.
  • Hyun, J. (2022). Investigating the role of regulatory focus in apparel attribute prioritization. Journal of Fashion Marketing and Management. 26 (4) 565-581.
  • Lee, K., Hyun, J., Lee, Y. (2022). Why Do and Why Don’t People Consume Fast Food? An Application of the Consumption Value Model. 99 https://www.sciencedirect.com/science/article/abs/pii/S0950329322000258

Presentations Given

    Oral Presentation

  • Dorband, A. (Author), Hyun, J. (Author), Kim-Vick, J. (Author & Presenter), 26th Annual International Foundation of Fashion Technology Institutes Conference, Deceptive Social Media Advertising Practices: The Effect of Sponsorship Disclosure on Consumer Purchase Intention, International Foundation of Fashion Technology Institutes, Seoul, Korea, South. (2024 - 2024).
  • Hyun, J. (Author & Presenter), 2023 International Textile and Apparel Association Annual Conference, Consumer Responses to Ethnic-Inspired Apparel: Investigating the Impacts of Ethnic-Embeddedness and Regulatory Focus, International Textile and Apparel Association, Baltimore, MD, United States of America. (2023 - 2023).

    • Poster

  • Kusi, R.O. (Author & Presenter), KC, B. (Author), Park, S. (Author), Hyun, J. (Author), 30th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism, Exploring the Impact of Over-Commodification on Heritage Preservation: A Case Study of Cape Coast Castle, Houston, United States of America. (2025 - 2025).
  • Hyun, J. (Author & Presenter), 2023 International Textile and Apparel Association Annual Conference, Apparel Product Presentation in Online Marketplaces: A Regulatory Focus Perspective, International Textile and Apparel Association, Baltimore, MD, United States of America. (2023 - 2023).

Service

University Service

  • Committee Member, Graduate Committee. (2024 - Present).

Professional Service

  • Reviewer, Ad Hoc Reviewer, Journal of Retailing and Consumer Services. (2023 - Present).
  • Reviewer, Ad Hoc Reviewer, Journal of Marketing Management. (2021 - Present).
  • Reviewer, Ad Hoc Reviewer, Fashion & Textiles. (2020 - Present).
  • Reviewer, Ad Hoc Reviewer, Clothing and Textiles Research Journal. (2014 - Present).
  • Reviewer, Conference Paper, Global Fashion Management Conference. (2024 - 2024).
  • Editorial Review Board Member, Clothing and Textiles Research Journal. (2015 - December 31, 2024).