Dr. Jhinuk Chowdhury
University of North Texas
Marketing
(940) 565-2135
Email:

Education

PhD, University of Florida, 1990.
Major: Business Administration - Marketing
Dissertation Title: Chair, Dissertation Committee:<br>Victor Massad (marketing), Fall 1995<br>Member, Dissertation Committees:<br>Kitty Campbell (accounting), in progress<br>James Murrow (marketing), Spring 1996<br>Violet Rogers (accounting), Fall 1992<br>Ajay Menon (marketi
BE, Jadavpur University, 1978.
Major: Mechanical Engineering

Professional Positions

Academic - Post-Secondary
Associate Professor of Marketing, University of North Texas. (1996 – Present).
Assistant Professor of Marketing, University of North Texas. (1989 – 1996).
Graduate Research Assistant, University of Florida. (1984 – 1989).
Professional
Engineering Superintendent, Union Carbide. (1978 – 1984).

Licensures and Certifications

Team-Based Learning (TBL) Certification, University of North Texas. (February 1, 2019 – Present).

Google Analytics, Google Analytics Academy. (December 29, 2017 – January 27, 2023).

Professional Memberships

American Marketing Association. (Present).

Southern Marketing Association. (Present).

Development Activities Attended

Workshop,"Departmental Research Roundtable," Department of Marketing, United States of America. (2017).

Other, N/A. (1994).

Other, N/A. (1994).

Other, N/A. (1993).

Other, N/A. (1991).

Teaching

Teaching Experience

University of North Texas
LSCM 4860, Advanced Logistics Management, 1 course.
MKTG 2650, Global Marketing Concepts, 1 course.
MKTG 3650, Foundations of Marketing Practice, 16 courses.
MKTG 3720, Digital Marketing Fundamentals, 34 courses.
MKTG 4120, Buyer Behavior, 1 course.
MKTG 4280, Global Marketing Issues and Practice, 70 courses.
MKTG 4620, E Commerce Marketing Tools and Applications, 27 courses.
MKTG 4890, Applied Marketing Problems, 5 courses.

Teaching at Other Institutions

CIANT Labs, Digitization of Marketing Information, Winter 2016.

Awards and Honors

The Pursuit of Excellence in Teaching Award, University Forum on Teaching and Learning. (1998 – 1998).

Nominated for: Minnie Stevens Piper Award for Excellence in Teaching, University of North Texas. (1997 – 1997).

President's Council Teaching Award, University of North Texas. (1997 – 1997).

Outstanding Teaching Award, Council of Business Students: University of North Texas. (1996 – 1996).

Research

Published Intellectual Contributions

Conference Proceeding
Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
Menon, A., Lucas, B., Chowdhury, J. (2000). Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison. AMA Conference, American Marketing Association Winter Educators' Conference.
Chowdhury, J., Paswan, A. K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
Menon, A., Lucas, B., Chowdhury, J. (1999). The Effect of Organizational Factors Germane to Marketing on New Product Development Speed. Sydney, Australia.: Australian and New Zealand Marketing Academy Conference.
Chowdhury, J., Massad, V. (1996). A Broader Framework for Understanding Salary versus Commission: Something Borrowed from International Marketers. 196-200. AMA Conference.
Pelton, L. E., Chowdhury, J., Vitell Jr., S. J. (1996). En Route to Relational Ethics: Proposed Detour from Monadic Research Paths. AMA Conference.
Menon, A., Jankovich, J., Chowdhury, J. (1996). Antecedents and Consequences of Environmentally-Based Marketing Programs: A Conceptual Framework. San Diego, CA.: AMA Conference.
Chowdhury, J., Struton, D., Pelton, L., Tudor, R. K. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
Menon, A., Chowdhury, J., Rothman, M., Hildenbrand, K. (1994). Role of Organizational Characteristics in Speeding the New Product Development Process: Recommendations for a Rapidly Changing Marketplace. 383-384. San Francisco, CA: AMA Conference.
Chowdhury, J., Menon, A. (1993). Dimensions of Quality: A Contingency Framework and Strategic Implications. AMA Conference.
Chowdhury, J., Sharma, V. (1991). Consumer Choices of Information Sources. 479-486. AMA Conference.
Chowdhury, J. (1990). Sales Quotas and Motivation in the Sales Force. Institute of Management Sciences.
Chowdhury, J., Weitz, B. A. (1989). Task and Self-Related Influences on the Performance of Salespeople in Exchange Relationships. AMA Conference.
Journal Article
Sohail, S. M., Anwar, S. A., Chowdhury, J., Ferhat, N. (2005). Logistics Outsourcing in the United Arab Emirates: Evidence and Managerial Implications. Journal of Marketing Channels. 13(1), 21-36.
Menon, A., Chowdhury, J., Lukas, B. A. (2002). Antecedents and Outcomes of New Product Development Speed: An Interdisciplinary Conceptual Framework. Industrial Marketing Management. 31(4), 317-328.
Menon, A., Menon, A., Chowdhury, J., Jankovich, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice. 7(2), 1-15.
Pelton, L. E., Chowdhury, J., Vitell, S. J. (1998). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics.
Chowdhury, J., Reardon, J., Srivastava, R. (1998). Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Measures. Journal of Marketing Theory and Practice. 72-86.
Tansey, R., Hyman, M. R., Zinkhan, G. M., Chowdhury, J. (1997). An Advertising Test of the Work Ethic in the U.K. and the U.K.. Journal of International Consumer Marketing. 9(3), 57-77.
Chowdhury, J., Massad, V. (1997). The Effect of Market Uncertainty on Salary and Incentive Orientations in Salesforce Compensation: An Eclectic Paradigm Investigation. Journal of Marketing Management.
Strutton, D., Pelton, L. E., Chowdhury, J. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Health Care Providers. Health Marketing Quarterly. 14(4), 3-26.
Chowdhury, J., Menon, A. (1995). Dimensions of Quality: Considerations in the Context of Consumer Goods. Journal of Marketing Management. (5), 1-15.
Chowdhury, J., Menon, A. (1995). Multidimensional Components of Quality and Strategic Business Unit Performance: A PIMS Test. Journal of Managerial Issues. (7), 449-465.
Chowdhury, J. (1993). The Motivational Impact of Sales Quotas on Effort. Journal of Marketing Research. (30), 28-41.
Chowdhury, J. (1991). Software Reviews: Xtree Gold Version 2. Journal of Services Marketing. 5(3), 69-70.

Presentations Given

Oral Presentation

Chowdhury, J. (Discussant), Southern Marketing Association. (1995).

Chowdhury, J., Invited presenter, University of North Texas Doctoral Research Colloquium. (1994).

Chowdhury, J., Invited Presenter, University of North Texas Doctoral Students Association. (1994).

Chowdhury, J., Invited Presenter, University of North Texas Teaching Seminar. (1993).

Contracts, Grants and Sponsored Research

Grant - Research
Pelton, L. E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," Sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (2012 – 2012).

Service

University Service

Committee Member, Departmental Scheduling Committee. (November 2022 – Present).

Committee Chair, Search Committee for Clinical Assistant/Associate Professor. (November 2022 – Present).

Committee Member, Search Committee for Assistant Professor. (November 2020 – Present).

Member, Personal Affairs Comittee. (August 2019 – Present).

Faculty Advisor, Phi Chi Theta — Professional Business & Economics Fraternity. (2017 – Present).

Chairperson, Clinical Faculty Position — Marketing. (February 2, 2018 – August 8, 2018).

Co-Chair, Clinical Faculty Search — OM/SCM. (February 2, 2018 – August 8, 2018).

Committee Member, Computing and Instructional Technology Committee. (September 1, 2016 – August 31, 2017).

Committee Member, Computing and Instructional Technology Committee. (September 1, 2015 – August 31, 2016).

Committee Member, Computing and Instructional Technology Committee. (September 1, 2013 – August 31, 2015).

Committee Chair, Computing and Instructional Technology Committee. (September 1, 2012 – August 31, 2013).

Committee Member, Computing and Instructional Technology Committee. (September 1, 2010 – August 31, 2012).

Committee Chair, COB Computer & High Technology. (September 1, 2010 – August 31, 2011).

Committee Chair, DML Scholarship (and Recognition) Committee. (September 1, 2010 – August 31, 2011).

Committee Member, Scholarship Committee. (September 1, 2009 – August 31, 2010).

Committee Member, Computer and High Tech. (September 1, 2008 – August 31, 2010).

Committee Member, Marketing & Logistics Executive Committee. (September 1, 2008 – August 31, 2009).

Committee Member, Scholarship Committee. (September 1, 2007 – August 31, 2008).

Committee Member, Computer and High Tech Committee. (September 1, 2004 – August 31, 2008).

Committee Member, Scholarhsip Committee. (September 1, 2006 – August 31, 2007).

Committee Member, Scholarship Committee. (September 1, 2005 – August 31, 2006).

College of Business Administration Committees: High Technology Committee. (1999 – 1999).

Executive Committee. (1998 – 1998).

Personnel Affairs Committee. (1997 – 1998).

World Wide Web Committee. (1995 – 1998).

College of Business Administration Committees: High Technology Committee. (1997 – 1997).

Promotion and Tenure Committee. (1996 – 1997).

Personnel Affairs Committee. (1995 – 1996).

College of Business Administration Committees: High Technology Committee. (1992 – 1996).

Executive Committee. (1995 – 1995).

Southern Marketing Association. (1994 – 1995).

College of Business Administration Committees: Computer Policy Committee. (1991 – 1991).

Executive Committee. (1991 – 1991).

Professional Service

Board of Advisors, AMA Conference. (1996 – 1998).

Other, Relationship Marketing SIG, American Marketing. (1996 – 1998).

Reviewer, Ad Hoc Reviewer, Journal of Marketing Research. (1992 – 1998).

Reviewer, Textbook, Marketing Letters. (1997 – 1997).

Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (1996 – 1996).

Reviewer, Ad Hoc Reviewer, Journal of Managerial Issues. (1995 – 1995).

Reviewer, Conference Paper, Southern Marketing Association. (1995 – 1995).

Reviewer, Textbook, Psychology & Marketing. (1994 – 1994).

Reviewer, Ad Hoc Reviewer, Journal of Personal Selling and Sales Management. (1993 – 1993).

Committee Member, Journal of Consumer Marketing. (1990 – 1991).

Committee Member, Journal of Services Marketing. (1990 – 1991).

Consulting

For Profit Organization, Banarasi Kuthi Enterprises, Kolkata, India, India. (2015 – Present).

Professional Design Work – Non-profit, Pointers Who Care, Kolkata, India, India. (2014 – Present).

For Profit Organization, Coppell Montessori Academy, Coppell, TX, United States of America. (2012 – Present).

For Profit Organization, Eldorado Montessori, Frisco, TX, United States of America. (2012 – Present).

For Profit Organization, North Richland Hills Montessori, Frisco, TX, United States of America. (2012 – Present).

Professional Design Work – Non-profit, Bengali Association of Dallas - Fort Worth, Dallas, TX, United States of America. (2011 – Present).

For Profit Organization, MMR Dental Clinic, New Delhi, India, India. (2010 – Present).

For Profit Organization, ProActive Dental, Plano, TX, United States of America. (2010 – Present).

Professional Design Work – Non-profit, Eleena Banik, Kolkata, India, India. (2008 – Present).

For Profit Organization, Kinwest Montessori Academy, Irving, TX, United States of America. (2008 – Present).

For Profit Organization, PastelShade Software Technology, Kolkata, India, India. (2008 – Present).

For Profit Organization, CIANT Corporation, New York, NY, United States of America. (2002 – Present).

Professional Design Work – Non-profit, Academy of Bangla Arts & Culture, Irving, TX, United States of America. (2001 – 2018).

Awards and Honors

30 Years of Service Award, University of North Texas. (March 3, 2020 – Present).