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Dr. Jhinuk Chowdhury

Associate Professor

University of North Texas

Department of Marketing

(940) 565-2135

Email: jhinuk.chowdhury@unt.edu

Education

  • PhD, University of Florida, 1990
    Major: Business Administration - Marketing
    Dissertation: Chair, Dissertation Committee:<br>Victor Massad (marketing), Fall 1995<br>Member, Dissertation Committees:<br>Kitty Campbell (accounting), in progress<br>James Murrow (marketing), Spring 1996<br>Violet Rogers (accounting), Fall 1992<br>Ajay Menon (marketi
  • BE, Jadavpur University, 1978
    Major: Mechanical Engineering

Professional Positions

    Academic - Post-Secondary

  • Associate Professor of Marketing, University of North Texas. University of North Texas. (1996 - Present).
  • Assistant Professor of Marketing, University of North Texas. University of North Texas. (1989 - 1996).
  • Graduate Research Assistant, University of Florida. University of Florida. (1984 - 1989).

    • Professional

  • Engineering Superintendent, Union Carbide. Union Carbide. (1978 - 1984).

Licensures and Certifications

  • Team-Based Learning (TBL) Certification, University of North Texas. (2019 - Present).
  • Google Analytics, Google Analytics Academy. (2017 - 2023).

Professional Memberships

  • American Marketing Association. (Present).
  • Southern Marketing Association. (Present).

Development Activities

  • Workshop, Departmental Research Roundtable, Department of Marketing. United States of America. (2017).
  • Other (Other Professional Development), N/A,. (1994).
  • Other (Other Professional Development), N/A,. (1994).
  • Other (Other Professional Development), N/A,. (1993).
  • Other (Other Professional Development), N/A,. (1991).

Teaching

Teaching Experience

    University of North Texas

  • LSCM 4860 - Advanced Logistics Management, 1 course.
  • MKTG 2650 - Global Marketing Concepts, 1 course.
  • MKTG 3650 - Foundations of Marketing Practice, 17 courses.
  • MKTG 3720 - Digital Marketing Fundamentals, 35 courses.
  • MKTG 4120 - Buyer Behavior, 1 course.
  • MKTG 4280 - Global Marketing Issues and Practice, 71 courses.
  • MKTG 4620 - E Commerce Marketing Tools and Applications, 30 courses.
  • MKTG 4890 - Applied Marketing Problems, 5 courses.

Teaching at Other Institutions

  • CIANT Labs, Digitization of Marketing Information, Winter 2016.

Awards and Honors

  • 30 Years of Service Award, University of North Texas. (March 3, 2020).
  • The Pursuit of Excellence in Teaching Award, University Forum on Teaching and Learning. (1998).
  • Nominated for Minnie Stevens Piper Award for Excellence in Teaching, University of North Texas. (1997).
  • President's Council Teaching Award, University of North Texas. (1997).
  • Outstanding Teaching Award, Council of Business Students: University of North Texas. (1996).

Research

Published Intellectual Contributions

    Conference Proceeding

  • Paswan, A., Chowdhury, J. (2000). Consumer protection and Non-Government Organizations (NGO) in a Developing Market. Academy of Marketing Science Annual Conference.
  • Menon, A., Lucas, B., Chowdhury, J. (2000). Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison. AMA Conference, American Marketing Association Winter Educators' Conference.
  • Chowdhury, J., Paswan, A.K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
  • Menon, A., Lucas, B., Chowdhury, J. (1999). The Effect of Organizational Factors Germane to Marketing on New Product Development Speed. Sydney, Australia., Australian and New Zealand Marketing Academy Conference.
  • Chowdhury, J., Massad, V. (1996). A Broader Framework for Understanding Salary versus Commission: Something Borrowed from International Marketers. 196-200. AMA Conference.
  • Pelton, L.E., Chowdhury, J., Vitell Jr., S.J. (1996). En Route to Relational Ethics: Proposed Detour from Monadic Research Paths. AMA Conference.
  • Menon, A., Jankovich, J., Chowdhury, J. (1996). Antecedents and Consequences of Environmentally-Based Marketing Programs: A Conceptual Framework. San Diego, CA., AMA Conference.
  • Chowdhury, J., Struton, D., Pelton, L., Tudor, R.K. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
  • Menon, A., Chowdhury, J., Rothman, M., Hildenbrand, K. (1994). Role of Organizational Characteristics in Speeding the New Product Development Process: Recommendations for a Rapidly Changing Marketplace. 383-384. San Francisco, CA, AMA Conference.
  • Chowdhury, J., Menon, A. (1993). Dimensions of Quality: A Contingency Framework and Strategic Implications. AMA Conference.
  • Chowdhury, J., Sharma, V. (1991). Consumer Choices of Information Sources. 479-486. AMA Conference.
  • Chowdhury, J. (1990). Sales Quotas and Motivation in the Sales Force. Institute of Management Sciences.
  • Chowdhury, J., Weitz, B.A. (1989). Task and Self-Related Influences on the Performance of Salespeople in Exchange Relationships. AMA Conference.

    • Journal Article

  • Sohail, S.M., Anwar, S.A., Chowdhury, J., Ferhat, N. (2005). Logistics Outsourcing in the United Arab Emirates: Evidence and Managerial Implications. Journal of Marketing Channels. 13 (1) 21-36.
  • Menon, A., Chowdhury, J., Lukas, B.A. (2002). Antecedents and Outcomes of New Product Development Speed: An Interdisciplinary Conceptual Framework. Industrial Marketing Management. 31 (4) 317-328.
  • Menon, A., Menon, A., Chowdhury, J., Jankovich, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice. 7 (2) 1-15.
  • Pelton, L.E., Chowdhury, J., Vitell, S.J. (1998). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics.
  • Chowdhury, J., Reardon, J., Srivastava, R. (1998). Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Measures. Journal of Marketing Theory and Practice. 72-86.
  • Tansey, R., Hyman, M.R., Zinkhan, G.M., Chowdhury, J. (1997). An Advertising Test of the Work Ethic in the U.K. and the U.K.. Journal of International Consumer Marketing. 9 (3) 57-77.
  • Chowdhury, J., Massad, V. (1997). The Effect of Market Uncertainty on Salary and Incentive Orientations in Salesforce Compensation: An Eclectic Paradigm Investigation. Journal of Marketing Management.
  • Strutton, D., Pelton, L.E., Chowdhury, J. (1997). The Progressive Impact of Psychological Climate: A Prognosis of Health Care Providers. Health Marketing Quarterly. 14 (4) 3-26.
  • Chowdhury, J., Menon, A. (1995). Dimensions of Quality: Considerations in the Context of Consumer Goods. Journal of Marketing Management. (5) 1-15.
  • Chowdhury, J., Menon, A. (1995). Multidimensional Components of Quality and Strategic Business Unit Performance: A PIMS Test. Journal of Managerial Issues. (7) 449-465.
  • Chowdhury, J. (1993). The Motivational Impact of Sales Quotas on Effort. Journal of Marketing Research. (30) 28-41.
  • Chowdhury, J. (1991). Software Reviews: Xtree Gold Version 2. Journal of Services Marketing. 5 (3) 69-70.

Presentations Given

    Oral Presentation

  • Chowdhury, J. (Discussant), Southern Marketing Association, (1995).
  • Chowdhury, J., Invited presenter, University of North Texas Doctoral Research Colloquium, (1994).
  • Chowdhury, J., Invited Presenter, University of North Texas Doctoral Students Association, (1994).
  • Chowdhury, J., Invited Presenter, University of North Texas Teaching Seminar, (1993).

Contracts, Grants, Sponsored Research

    Grant - Research

  • Pelton, L.E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (2012 - 2012).

Service

University Service

  • Committee Member, Departmental Scheduling Committee. (November 2022 - Present).
  • Committee Chair, Search Committee for Clinical Assistant/Associate Professor. (November 2022 - Present).
  • Committee Member, Search Committee for Assistant Professor. (November 2020 - Present).
  • Member, Personal Affairs Comittee. (August 2019 - Present).
  • Faculty Advisor, Phi Chi Theta — Professional Business & Economics Fraternity. (2017 - Present).
  • Chairperson, Clinical Faculty Position — Marketing. (February 2, 2018 - August 8, 2018).
  • Co-Chair, Clinical Faculty Search — OM/SCM. (February 2, 2018 - August 8, 2018).
  • Committee Member, Computing and Instructional Technology Committee. (September 1, 2016 - August 31, 2017).
  • Committee Member, Computing and Instructional Technology Committee. (September 1, 2015 - August 31, 2016).
  • Committee Member, Computing and Instructional Technology Committee. (September 1, 2013 - August 31, 2015).
  • Committee Chair, Computing and Instructional Technology Committee. (September 1, 2012 - August 31, 2013).
  • Committee Member, Computing and Instructional Technology Committee. (September 1, 2010 - August 31, 2012).
  • Committee Chair, COB Computer & High Technology. (September 1, 2010 - August 31, 2011).
  • Committee Chair, DML Scholarship (and Recognition) Committee. (September 1, 2010 - August 31, 2011).
  • Committee Member, Scholarship Committee. (September 1, 2009 - August 31, 2010).
  • Committee Member, Computer and High Tech. (September 1, 2008 - August 31, 2010).
  • Committee Member, Marketing & Logistics Executive Committee. (September 1, 2008 - August 31, 2009).
  • Committee Member, Scholarship Committee. (September 1, 2007 - August 31, 2008).
  • Committee Member, Computer and High Tech Committee. (September 1, 2004 - August 31, 2008).
  • Committee Member, Scholarhsip Committee. (September 1, 2006 - August 31, 2007).
  • Committee Member, Scholarship Committee. (September 1, 2005 - August 31, 2006).
  • College of Business Administration Committees: High Technology Committee. (1999 - 1999).
  • Executive Committee. (1998 - 1998).
  • Personnel Affairs Committee. (1997 - 1998).
  • World Wide Web Committee. (1995 - 1998).
  • College of Business Administration Committees: High Technology Committee. (1997 - 1997).
  • Promotion and Tenure Committee. (1996 - 1997).
  • Personnel Affairs Committee. (1995 - 1996).
  • College of Business Administration Committees: High Technology Committee. (1992 - 1996).
  • Executive Committee. (1995 - 1995).
  • Southern Marketing Association. (1994 - 1995).
  • College of Business Administration Committees: Computer Policy Committee. (1991 - 1991).
  • Executive Committee. (1991 - 1991).

Professional Service

  • Board of Advisors, AMA Conference. (1996 - 1998).
  • Other (Other Professional Service Activities), Relationship Marketing SIG, American Marketing. (1996 - 1998).
  • Reviewer, Ad Hoc Reviewer, Journal of Marketing Research. (1992 - 1998).
  • Reviewer, Textbook, Marketing Letters. (1997 - 1997).
  • Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (1996 - 1996).
  • Reviewer, Ad Hoc Reviewer, Journal of Managerial Issues. (1995 - 1995).
  • Reviewer, Conference Paper, Southern Marketing Association. (1995 - 1995).
  • Reviewer, Textbook, Psychology & Marketing. (1994 - 1994).
  • Reviewer, Ad Hoc Reviewer, Journal of Personal Selling and Sales Management. (1993 - 1993).
  • Committee Member, Journal of Consumer Marketing. (1990 - 1991).
  • Committee Member, Journal of Services Marketing. (1990 - 1991).

Consulting

  • For Profit Organization, Banarasi Kuthi Enterprises, Kolkata, India, India. (2015).
  • Professional Design Work – Non-profit, Pointers Who Care, Kolkata, India, India. (2014).
  • For Profit Organization, Coppell Montessori Academy, Coppell, TX, United States of America. (2012).
  • For Profit Organization, Eldorado Montessori, Frisco, TX, United States of America. (2012).
  • For Profit Organization, North Richland Hills Montessori, Frisco, TX, United States of America. (2012).
  • Professional Design Work – Non-profit, Bengali Association of Dallas - Fort Worth, Dallas, TX, United States of America. (2011).
  • For Profit Organization, MMR Dental Clinic, New Delhi, India, India. (2010).
  • For Profit Organization, ProActive Dental, Plano, TX, United States of America. (2010).
  • Professional Design Work – Non-profit, Eleena Banik, Kolkata, India, India. (2008).
  • For Profit Organization, Kinwest Montessori Academy, Irving, TX, United States of America. (2008).
  • For Profit Organization, PastelShade Software Technology, Kolkata, India, India. (2008).
  • For Profit Organization, CIANT Corporation, New York, NY, United States of America. (2002).
  • Professional Design Work – Non-profit, Academy of Bangla Arts & Culture, Irving, TX, United States of America. (2001 - 2018).