Dr. Kenneth N. Thompson
University of North Texas
Marketing
(940) 565-3137
Email:

Education

PhD, University of Colorado, 1988.
Major: Doctor of Philosophy, Marketing
MBA, Southern Illinois University, 1981.
Major: Master of Business Administration, Marketing
BA, University of Colorado, 1974.
Major: Bachelor of Arts, Environmental Biology

Professional Positions

Academic - Post-Secondary
Professor of Marketing, University of North Texas. (2001 – Present).
Associate Professor of Marketing, University of North Texas. (19942001).
Assistant Professor of Marketing, University of North Texas. (19871994).
Assistant Professor of Marketing, University of Northern Colorado. (19851987).
Instructor of Marketing, University of Northern Colorado. (19841985).
Instructor of Marketing,, University of Colorado. (19831985).
Military
Captain, United States Navy. (19992006).
Professional
Instructor of Physical Education, United States Air Force Academy. (19811982).
Instructor of Amphibious Warfare, United States Navy, Naval Amphibious Refresher Training Group One. (19801981).
Graduate Teaching Assistant, Department of EPO Biology, University of Colorado - Department of EPO Biology. (19741976).

Teaching

Teaching Experience

University of North Texas
MKTG 3650, Foundations of Marketing Practice, 33 courses.
MKTG 4890, Applied Marketing Problems, 6 courses.
MKTG 4900, Special Problems, 2 courses.
MKTG 5000, Marketing Concepts, 36 courses.
MKTG 5150, Marketing Management, 102 courses.
MKTG 5200, Customer Behavior, 2 courses.
MKTG 5850, Effective Marketing Planning in Dynamic Environments, 2 courses.
MKTG 6900, Special Problems, 3 courses.
MKTG 6940, Individual Research, 4 courses.
MKTG 6950, Doctoral Dissertation, 4 courses.

Non-Credit Instruction

Other. (20112011).

Directed Student Learning

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (September 2019 – Present).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 2018May 2020).

Dissertation Committee Co-Chair, Marketing, Logistics, and Operations Management. (August 2018May 2019).

Dissertation Committee Chair. (20142014).

Dissertation Committee Member. (20142014).

Other. (20142014).

Dissertation Committee Member. (20132013).

Dissertation Committee Member. (20132013).

Dissertation Committee Member. (20122012).

Dissertation Committee Member. (20122012).

Dissertation Committee Member. (20122012).

Dissertation Committee Member. (20122012).

Dissertation Committee Member. (20112011).

Dissertation Committee Member. (20112011).

Dissertation Committee Member. (20112011).

Directed Individual/Independent Study. (20102010).

Directed Individual/Independent Study. (20102010).

Dissertation Committee Member. (20102010).

Dissertation Committee Member. (20102010).

Dissertation Committee Member. (20102010).

Dissertation Committee Member. (20092009).

Research

Published Intellectual Contributions

Book
Thompson, K. N., Strutton, H., (2019). Foundations of Marketing Practice: An Applied Approach, 3e. 750. Dubuque Iowa: Kendall Hunt.
Thompson, K., Strutton, D. (2018). Marketing from Scratch Just the Facts. Dubuque, Iowa: Kendall-Hunt. kendallhunt.com
Thompson, K. N., Strutton, D. (2018). The Millennial's Manifesto. Kendall Hunt.
Thompson, K. N., Strutton, H. (2016). Marketing From Scratch, 2e.
Thompson, K. N., Strutton, H. (2016). Professional and Personal Branding from Scratch. (1), 239. Dubuqe, Iowa: Kendall Hunt. kenallhunt.com
Strutton, D., Thompson, K. N., Kendall-Hunt, (2015). Marketing from Scratch: The Principles You Really Need to Know. 600. Dubugue, IA: Kendall Hunt. http://www.kendallhunt.com
Strutton, D. D., Thompson, K. E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1(1st), 552. Kendall-Hunt. N/A
Thompson, K. N., Wilson, P., Waguesack Jr, B. (1996). Multimedia Guide to Accompany Marketing 5th Edition. Minneapolis: West Publishing.
Thompson, K. N., Wilson, P., Waguespack Jr, B. (1995). Multimedia Guide to Accompany Effective Marketing Creating and Keeping Customers. Minneapolis: West Publishing.
Thompson, K. N., Dunipace, R. (1993). Teaching the Mass Section: Selections From The Literature. Minneapolis: West Publishing.
Conference Proceeding
Thompson, K. N. (1998). A Capital Budgeting Model for Value-Pricing Industrial Products. 9, 65-71. AMA Conference.
Thompson, K. N. (1997). Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions. 8, 164-165. AMA Conference.
Thompson, K. N. (1997). Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation. 8, 195-200. AMA Conference.
Thompson, K. N., Gruben, K. (1995). A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation. Southwestern Marketing Association.
Thompson, K. N., Coe, B. J. (1994). A Net Present Value Model for Pricing Industrial Products. 320-323. Southern Marketing Association.
Thompson, K. N., Lewis, J. R. (1994). Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes. 236-239. Southern Marketing Association.
Thompson, K. N. (1992). The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes. 231-234. Southern Marketing Association.
Thompson, K. N. (1991). Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom. 46-58. AMA Conference.
Thompson, K. N., Lee, D. (1991). Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation. 47-151. Southern Marketing Association.
Thompson, K. N., Ganesh, G. (1990). Electronic Data Coding Using Integrated Spreadsheet/Database Software. 96-109. AMA Conference.
Thompson, K. N., Nelson, J. E. (1987). A Moderator Variables Model of Brand Extension Behavior. 45-49. AMA Conference.
Journal Article
Thompson, K. N., Gade, M., Conde, R., Mims, T. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10(2), 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
Taylor, D., Strutton, D., Thompson, K. (2012). Self-Enhancement As Motivation To Share Online Advertising. Journal of Interactive Advertising. (12.2 (Spring 2012)), 13-28.
Thompson, K. N., Strutton, D. (2012). Revisiting Perceptual Fit in Co-Branding Applications. Journal of Product & Brand Management. 21(1), 15-25.
Crawford, J. C., Thompson, K. N., Dunipace, R. (2011). Factors Influencing the Exit Intentions of Manufacturers' Agents. Journal of Managerial Issues. 23(4), 465-490.
Strutton, D., Taylor, D., Thompson, K. N. (2011). Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30(4), 559-586.
Thompson, K. N., Schumaker, R. (1997). An Evaluation of Rosenthal and Rubin's Binomial Effect Size Display: An Alternative Way to Present and Interpret Effect Sizes. Journal of Educational and Behavioral Statistics. 22(1), 109-117.
Thompson, K. N., Coe, B. J. (1997). Gaining Sustainable Competitive Advantage Through Strategic Pricing: Selecting A Perceived Value Price. Pricing Strategy and Practice. 5(2), 70-79.
Getty, J. M., Thompson, K. N. (1994). A Procedure For Scaling Perceptions of Lodging Quality. Tourism and Hospitality Research. 18(2), 75-76.
Getty, J. M., Thompson, K. N. (1994). A Structural Model of the Relationship Between Quality, Satisfaction, and Recommending Behavior in Lodging Decisions. Structural Equation Modeling: A Multidisciplinary Journal. 1(2), 146-160.
Thompson, K. N., Coe, B. J., Lewis, J. R. (1994). Gauging the Value of Suppliers' Products: Buyer-Side Applications of Economic Pricing Models. Journal of Business & Industrial Marketing. 9(2), 30-41.
Thompson, K. N., Getty, J. (1994). The Relationships Between Quality, Satisfaction, and Recommending Behavior in the Lodging Industry. Journal of Hospitality & Leisure Marketing. 2(3), 3-22.
Thompson, K. N. (1994). A Procedure for Assessing the Possibility of Answer Copying on Multiple Choice Examinations. Marketing Education Review. 4, 6-13.
Thompson, K. N., Lee, D. (1991). Developing Effective Note-Taking Guides for Use in Mass Lecture Sections. Journal of Marketing Education. 13, 40-51.
Thompson, K. N. (1991). Scaling Vendor Performance Evaluation Criteria in Prepurchase Vendor Decision Models: An Application of Thurstone Case V Scaling. International Journal of Purchasing and Materials Management. 27, 27-36.
Thompson, K. N. (1990). RISK Version 1.02 -- An Add-in Program for Modeling Uncertainty in Lotus 1-2-3. Journal of The Academy of Marketing Science. 18, 87-92.
Thompson, K. N. (1990). Vendor Profile Analysis: A Monte Carlo Simulation Approach to Vendor Analysis. International Journal of Purchasing and Materials Management. 26, 11-18.
Thompson, K. N. (1989). A Monte Carlo Simulation Approach to Product Profile Analysis: A Consultative Selling Tool. Journal of Personal SellingĀ andĀ Sales Management. 9, 1-10.
Thompson, K. N., Cunningham, L. F. (1987). Marketing Research Applications in Intrastate and Interstate Tour Bus Markets. Transportation Quarterly. 41, 601-618.
Cunningham, L. F., Thompson, K. N. (1986). The Intercity Bus Tour market: A Comparison Between Inquirers and Purchasers. Journal of Travel Research. 8-12.
Cunningham, L. F., Thompson, K. N. (1985). The Management Audit in Small Public Transit Firms. Transportation Quarterly. 39, 345-364.
Monograph
Thompson, K. N. (1990). Lecture and Text Outlines for Marketing: An Introduction. Englewood Cliffs, NJ: Prentice Hall.
Thompson, K. N. (1990). Video Guide to Prentice Hall Business Video Series: Marketing. Englewood Cliffs, NJ: Prentice Hall.

Presentations Given

Uncategorized

Thompson, K. N., A Capital Budgeting Model for Value-Pricing Industrial Products, AMA Conference, Chicago, Illinois. (1998).

Thompson, K. N., Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions, AMA Conference, Chicago, Illinois. (1997).

Thompson, K. N., Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation, AMA Conference, Chicago, Illinois. (1997).

Thompson, K. N., Gruben, K., A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation, Southwestern Marketing Association, ?. (1995).

Thompson, K. N., Coe, B. J., A Net Present Value Model for Pricing Industrial Products, Southern Marketing Association, Evansville, Indiana. (1994).

Thompson, K. N., Lewis, J. R., Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes, Southern Marketing Association, Evansville, Indiana. (1994).

Thompson, K. N., The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes, Southern Marketing Association, Richmond, Virginia. (1992).

Thompson, K. N., Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom, AMA Conference, Chicago, Illinois. (1991).

Thompson, K. N., Lee, D., Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation, Southern Marketing Association, Richmond, Virginia. (1991).

Thompson, K. N., Ganesh, G., Electronic Data Coding Using Integrated Spreadsheet/Database Software, AMA Conference, Chicago, Illinois. (1990).

Thompson, K. N., Nelson, J. E., A Moderator Variables Model of Brand Extension Behavior, AMA Conference, Chicago, Illinois. (1987).

Service

University Service

Other, Assistant Departmental Chairman. (April 2018 – Present).

Committee Member, Promotion and Tenure Committee. (20132018).

Committee Member, Curriculum Committee. (20132017).

Committee Member, Personal Affairs Committee. (20132017).

Committee Member, Ph.D. Committee. (20132017).

Committee Member, Teaching Excellence Committee. (September 1, 2013August 31, 2015).

Committee Chair, Teaching Excellence Committee. (September 1, 2012August 31, 2013).

Personal Affairs Committee. (20112012).

Promotion and Tenure Committee. (20112012).

Scheduling Committee. (20112012).

Assurance of Learning - Institutional Service, Curriculum Assessment Coordinator. (20092012).

Curriculum Committee. (20092012).

Ph.D. Committee. (20092012).

Committee Member, Teaching Excellence Committee. (September 1, 2010August 31, 2012).

Committee Member, Curriculum. (September 1, 2010August 31, 2011).

Committee Chair, Personnel Affairs Committee. (September 1, 2010August 31, 2011).

Committee Member, Ph.D. Committee. (September 1, 2010August 31, 2011).

Committee Chair, Promotion and Tenure Committee. (September 1, 2010August 31, 2011).

Committee Member, Teaching Innovation Award Committee. (September 1, 2009August 31, 2010).

Curriculum Committee. (20092009).

Committee Member, Personal Affairs Committee. (September 1, 2008August 31, 2009).

Assurance of Learning - Institutional Service, Curriculum Assessment Coordinator. (20082008).

Curriculum Committee. (20082008).

Personal Affairs Committee. (20082008).

Scheduling Committee. (20082008).

Teaching Innovation Award Committee. (20082008).

Committee Chair, Faculty Research Committee. (September 1, 2007August 31, 2008).

Scheduling Committee. (20072007).

Professional Service

Reviewer, Journal Article, Journal of Product and Brand Management. (2019 – Present).

Public Service

Other, U. S. Central Command J2, Tampa, Florida. (October 2010December 2010).

Consulting

For Profit Organization, Touchstone Communications, United States of America. (September 2016December 2017).

For Profit Organization, Frog Street Press, United States of America. (April 2016June 2017).

For Profit Organization, 7-Eleven, United States of America. (January 2017May 2017).

For Profit Organization, Strive Logistics, United States of America. (September 2016December 2016).

For Profit Organization, Cleansleep, United States of America. (January 2016May 2016).

For Profit Organization, Shannon's Brewery, United States of America. (September 2015November 2015).