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Dr. Kenneth N. Thompson

Professor

University of North Texas

Department of Marketing

(940) 565-3137

Email: Kenneth.Thompson@unt.edu

Education

  • PhD, University of Colorado, 1988
    Major: Business Administration
    Specialization: Marketing
    Dissertation: AN EXPLORATORY MODEL OF CONSUMER BRAND EXTENSION BEHAVIOR
  • MBA, Southern Illinois University, 1982
    Major: Business Administration - General
    Specialization: Marketing
  • BA, University of Colorado, 1974
    Major: Biological Science (Environmental)

Professional Positions

    Academic - Post-Secondary

  • Professor of Marketing, University of North Texas. University of North Texas. (2001 - Present).
  • Associate Professor of Marketing, University of North Texas. University of North Texas. (1994 - 2001).
  • Assistant Professor of Marketing, University of North Texas. University of North Texas. (1987 - 1994).
  • Assistant Professor of Marketing, University of Northern Colorado. University of Northern Colorado. (1985 - 1987).
  • Instructor of Marketing, University of Northern Colorado. University of Northern Colorado. (1984 - 1985).
  • Instructor of Marketing,, University of Colorado. University of Colorado. (1983 - 1985).

    • Military

  • Captain, United States Navy. United States Navy. (1999 - 2006).

    • Professional

  • Instructor of Physical Education, United States Air Force Academy. United States Air Force Academy. (1981 - 1982).
  • Instructor of Amphibious Warfare, United States Navy, Naval Amphibious Refresher Training Group One. United States Navy, Naval Amphibious Refresher Training Group One. (1980 - 1981).
  • Graduate Teaching Assistant, Department of EPO Biology, University of Colorado - Department of EPO Biology. University of Colorado - Department of EPO Biology. (1974 - 1976).

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3650 - Foundations of Marketing Practice, 40 courses.
  • MKTG 4890 - Applied Marketing Problems, 6 courses.
  • MKTG 4900 - Special Problems, 2 courses.
  • MKTG 5000 - Marketing Concepts, 36 courses.
  • MKTG 5150 - Marketing Management, 114 courses.
  • MKTG 5200 - Customer Behavior, 2 courses.
  • MKTG 5850 - Effective Marketing Planning in Dynamic Environments, 2 courses.
  • MKTG 5900 - Directed Study, 1 course.
  • MKTG 6900 - Special Problems, 3 courses.
  • MKTG 6940 - Individual Research, 4 courses.
  • MKTG 6950 - Doctoral Dissertation, 4 courses.

Non-Credit Instruction

  • Other (Other Teaching Activities), (2011 - 2011).

Directed Student Learning

  • Dissertation Committee Member, Marketing, Logistics, and Operations Management. (September 2019).
  • Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 2018 - May 2020).
  • Dissertation Committee Co-Chair, Marketing, Logistics, and Operations Management. (August 2018 - May 2019).
  • Dissertation Committee Chair, (2014 - 2014).
  • Dissertation Committee Member, (2014 - 2014).
  • Other (Doctoral Exam Preparation/Grading), (2014 - 2014).
  • Dissertation Committee Member, (2013 - 2013).
  • Dissertation Committee Member, (2013 - 2013).
  • Dissertation Committee Member, (2012 - 2012).
  • Dissertation Committee Member, (2012 - 2012).
  • Dissertation Committee Member, (2012 - 2012).
  • Dissertation Committee Member, (2012 - 2012).
  • Dissertation Committee Member, (2011 - 2011).
  • Dissertation Committee Member, (2011 - 2011).
  • Dissertation Committee Member, (2011 - 2011).
  • Directed Individual/Independent Study, (2010 - 2010).
  • Directed Individual/Independent Study, (2010 - 2010).
  • Dissertation Committee Member, (2010 - 2010).
  • Dissertation Committee Member, (2010 - 2010).
  • Dissertation Committee Member, (2010 - 2010).
  • Dissertation Committee Member, (2009 - 2009).

Research

Published Intellectual Contributions

    Book

  • Thompson, K.N., Strutton, H.D. (2023). Foundations of Marketing Practice: An Applied Approach 4e. Dubuque IA, Kendall Hunt.
  • Thompson, K.N., Strutton, H.D. (2023). Applied Marketing Management: Text and Cases. Dubuque, IA, Kendall Hunt.
  • Thompson, K.N., Strutton, H.D. (2019). Foundations of Marketing Practice: An Applied Approach 3e. (3) 745. Dubuque, IA, Kendall Hunt.
  • Thompson, K., Strutton, D. (2018). Marketing from Scratch Just the Facts. Dubuque, Iowa, Kendall-Hunt. kendallhunt.com
  • Thompson, K.N., Strutton, D. (2018). The Millennial's Manifesto. Kendall Hunt.
  • Thompson, K.N., Strutton, H.D. (2016). Marketing From Scratch, 2e.
  • Thompson, K.N., Strutton, H.D. (2016). Professional and Personal Branding from Scratch. (1) 239. Dubuqe, Iowa, Kendall Hunt. kenallhunt.com
  • Strutton, D., Thompson, K.N., Kendall-Hunt. (2015). Marketing from Scratch: The Principles You Really Need to Know. 600. Dubugue, IA, Kendall Hunt. http://www.kendallhunt.com
  • Strutton , D.D., Thompson , K.E. (2015). Marketing from Scratch: The Principles you really need to know - 1st Edition. no. 1 (1st) 552. Kendall-Hunt. N/A
  • Thompson, K.N., Wilson, P., Waguesack Jr, B. (1996). Multimedia Guide to Accompany Marketing 5th Edition. Minneapolis: West Publishing.
  • Thompson, K.N., Wilson, P., Waguespack Jr, B. (1995). Multimedia Guide to Accompany Effective Marketing Creating and Keeping Customers. Minneapolis: West Publishing.
  • Thompson, K.N., Dunipace, R. (1993). Teaching the Mass Section: Selections From The Literature. Minneapolis: West Publishing.

    • Conference Proceeding

  • Thompson, K.N. (1998). A Capital Budgeting Model for Value-Pricing Industrial Products. 9 65-71. AMA Conference.
  • Thompson, K.N. (1997). Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions. 8 164-165. AMA Conference.
  • Thompson, K.N. (1997). Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation. 8 195-200. AMA Conference.
  • Thompson, K.N., Gruben, K. (1995). A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation. Southwestern Marketing Association.
  • Thompson, K.N., Coe, B.J. (1994). A Net Present Value Model for Pricing Industrial Products. 320-323. Southern Marketing Association.
  • Thompson, K.N., Lewis, J.R. (1994). Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes. 236-239. Southern Marketing Association.
  • Thompson, K.N. (1992). The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes. 231-234. Southern Marketing Association.
  • Thompson, K.N. (1991). Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom. 46-58. AMA Conference.
  • Thompson, K.N., Lee, D. (1991). Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation. 47-151. Southern Marketing Association.
  • Thompson, K.N., Ganesh, G. (1990). Electronic Data Coding Using Integrated Spreadsheet/Database Software. 96-109. AMA Conference.
  • Thompson, K.N., Nelson, J.E. (1987). A Moderator Variables Model of Brand Extension Behavior. 45-49. AMA Conference.

    • Journal Article

  • Conde, R., Prybutok, V.R., Thompson, K.N. (2024). Inside Sales Managers’ Utilization of Cultural Controls as Part of a Sales Control Portfolio to Enhance Overall Sales Performance. Journal of Business and Industrial Marketing. 39 (2) 273-287.
  • Schibik, A., Strutton, H.D., Thompson, K.N. (2023). Investigating Assortative Mating Processes Inside Internet-Dating-Service Settings. Journal of Services Marketing. 37 (4) 431-445.
  • Conde, R., Prybutok, V.R., Thompson, K.N. (2023). The Moderating Role of Cultural Controls on the Relationship Between Traditional Formal Sales Controls and Inside Salesperson Performance. Journal of Business & Industrial Marketing. 38 (3) 622-636.
  • Schibik, A., Strutton, H.D., Thompson, K.N. (2022). What Makes a Product Vintage? Investigating Relationships between "Consumer Pastness,” Scarcity, and Purchase Intentions toward Vintage Products. European Journal of Marketing. 56 (7) 1830-1855.
  • Thompson, K.N., Strutton, D., Mims, T.C., Bergestuen, T. (2022). The impact of sales controls on manufacturers’ agents’ tactical decisions: The mediating role of inter-organizational climate. Journal of Business and Industrial Marketing. 37 (6) 1222-1240.
  • Bergestuen, T., Thompson, K.N., Strutton, H.D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management. 102 421-437.
  • Conde, R., Prybutok, V.R., Thompson, K.N. (2021). A new perspective on sales outcome controls: an inside sales perspective. European Journal of Marketing. 55 (10) pp. 2674-2699. https://doi.org/10.1108/EJM-07-2019-0568
  • Bergestuen, T., Thompson, K.N., Strutton, H.D. (2021). Dual Distribution Systems: Investigating Their Effects on Independent Manufacturers' Representatives' Perceptions of Manufacturers. Journal of Personal Selling and Sales Management. 42 68-82.
  • Conde, R., Prybutok, V.R., Thompson, K.N. (2021). Bringing Theory to Practice: Examining the Role of Pay for Performance, Intrinsic Motivation, and Culture on Sales Agent Tenure. Journal of Marketing Theory and Practice. 30 (3) 374-393.
  • Conde, R., Prybutok, V.R., Thompson, K.N. (2021). A new perspective on sales outcome controls: an inside sales perspective. European Journal of Marketing. 55 (10) pp. 2674-2699. https://doi.org/10.1108/EJM-07-2019-0568
  • Thompson, K.N., Gade, M., Conde, R., Mims, T.C. (2020). An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring -- Face to Face & Virtual Methodsfor a Life in Corporate America. International Journal of Higher Education. 10 (2) 42-61. URL: https://doi.org/10.5430/ijhe.v10n2p42
  • Taylor, D., Strutton, D., Thompson, K. (2012). Self-Enhancement As Motivation To Share Online Advertising. Journal of Interactive Advertising. (12.2 (Spring 2012)) 13-28.
  • Thompson, K.N., Strutton, D. (2012). Revisiting Perceptual Fit in Co-Branding Applications. Journal of Product & Brand Management. 21 (1) 15-25.
  • Crawford, J.C., Thompson, K.N., Dunipace, R. (2011). Factors Influencing the Exit Intentions of Manufacturers' Agents. Journal of Managerial Issues. 23 (4) 465-490.
  • Strutton, D., Taylor, D., Thompson, K.N. (2011). Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?. International Journal of Advertising. 30 (4) 559-586.
  • Thompson, K.N., Schumaker, R. (1997). An Evaluation of Rosenthal and Rubin's Binomial Effect Size Display: An Alternative Way to Present and Interpret Effect Sizes. Journal of Educational and Behavioral Statistics. 22 (1) 109-117.
  • Thompson, K.N., Coe, B.J. (1997). Gaining Sustainable Competitive Advantage Through Strategic Pricing: Selecting A Perceived Value Price. Pricing Strategy and Practice. 5 (2) 70-79.
  • Getty, J.M., Thompson, K.N. (1994). A Procedure For Scaling Perceptions of Lodging Quality. Tourism and Hospitality Research. 18 (2) 75-76.
  • Getty, J.M., Thompson, K.N. (1994). A Structural Model of the Relationship Between Quality, Satisfaction, and Recommending Behavior in Lodging Decisions. Structural Equation Modeling: A Multidisciplinary Journal. 1 (2) 146-160.
  • Thompson, K.N., Coe, B.J., Lewis, J.R. (1994). Gauging the Value of Suppliers' Products: Buyer-Side Applications of Economic Pricing Models. Journal of Business & Industrial Marketing. 9 (2) 30-41.
  • Thompson, K.N., Getty, J. (1994). The Relationships Between Quality, Satisfaction, and Recommending Behavior in the Lodging Industry. Journal of Hospitality & Leisure Marketing. 2 (3) 3-22.
  • Thompson, K.N. (1994). A Procedure for Assessing the Possibility of Answer Copying on Multiple Choice Examinations. Marketing Education Review. 4 6-13.
  • Thompson, K.N., Lee, D. (1991). Developing Effective Note-Taking Guides for Use in Mass Lecture Sections. Journal of Marketing Education. 13 40-51.
  • Thompson, K.N. (1991). Scaling Vendor Performance Evaluation Criteria in Prepurchase Vendor Decision Models: An Application of Thurstone Case V Scaling. International Journal of Purchasing and Materials Management. 27 27-36.
  • Thompson, K.N. (1990). RISK Version 1.02 -- An Add-in Program for Modeling Uncertainty in Lotus 1-2-3. Journal of The Academy of Marketing Science. 18 87-92.
  • Thompson, K.N. (1990). Vendor Profile Analysis: A Monte Carlo Simulation Approach to Vendor Analysis. International Journal of Purchasing and Materials Management. 26 11-18.
  • Thompson, K.N. (1989). A Monte Carlo Simulation Approach to Product Profile Analysis: A Consultative Selling Tool. Journal of Personal Selling and Sales Management. 9 1-10.
  • Thompson, K.N., Cunningham, L.F. (1987). Marketing Research Applications in Intrastate and Interstate Tour Bus Markets. Transportation Quarterly. 41 601-618.
  • Cunningham, L.F., Thompson, K.N. (1986). The Intercity Bus Tour market: A Comparison Between Inquirers and Purchasers. Journal of Travel Research. 8-12.
  • Cunningham, L.F., Thompson, K.N. (1985). The Management Audit in Small Public Transit Firms. Transportation Quarterly. 39 345-364.

    • Monograph

  • Thompson, K.N. (1990). Lecture and Text Outlines for Marketing: An Introduction. Englewood Cliffs, NJ: Prentice Hall.
  • Thompson, K.N. (1990). Video Guide to Prentice Hall Business Video Series: Marketing. Englewood Cliffs, NJ: Prentice Hall.

Presentations Given

  • Thompson, K.N., A Capital Budgeting Model for Value-Pricing Industrial Products, AMA Conference, Chicago, Illinois, (1998).
  • Thompson, K.N., Co-Branding as a Mechanism to Enhance Perceptual Fit With Brand Extensions, AMA Conference, Chicago, Illinois, (1997).
  • Thompson, K.N., Hierarchical Simulation: A Procedure for Evaluating the Relative Contribution of Variables to Decisions Modeled With Monte Carlo Simulation, AMA Conference, Chicago, Illinois, (1997).
  • Thompson, K.N., Gruben, K., A Procedure for Evaluating the Relative Contributions of Variables to Marketing Decisions Modeled With Monte Carlo Simulation, Southwestern Marketing Association, ?, (1995).
  • Thompson, K.N., Coe, B.J., A Net Present Value Model for Pricing Industrial Products, Southern Marketing Association, Evansville, Indiana, (1994).
  • Thompson, K.N., Lewis, J.R., Identifying Flagrant Cheaters on Multiple Choice Examinations: A Test of Alternative Indexes, Southern Marketing Association, Evansville, Indiana, (1994).
  • Thompson, K.N., The Binomial Effects Size Display: An Alternative Way to Interpret and Present Research Effects Sizes, Southern Marketing Association, Richmond, Virginia, (1992).
  • Thompson, K.N., Modeling Uncertainty in Marketing Decisions: Monte Carlo Simulation in the Classroom, AMA Conference, Chicago, Illinois, (1991).
  • Thompson, K.N., Lee, D., Using Note-Taking Guides to Enhance Teaching Effectiveness in Mass Sections: An Exploratory Investigation, Southern Marketing Association, Richmond, Virginia, (1991).
  • Thompson, K.N., Ganesh, G., Electronic Data Coding Using Integrated Spreadsheet/Database Software, AMA Conference, Chicago, Illinois, (1990).
  • Thompson, K.N., Nelson, J.E., A Moderator Variables Model of Brand Extension Behavior, AMA Conference, Chicago, Illinois, (1987).

Service

University Service

  • Committee Member, Ph.D. Committee. (2023 - Present).
  • Committee Member, Faculty Search Committee. (November 2022 - Present).
  • Committee Member, Teaching Excellence Committee. (September 1, 2022 - Present).
  • Committee Member, Promotion and Tenure Committee. (2022 - Present).
  • Committee Member, Review, Promotion, and Tenure Committee. (2021 - Present).
  • Other (Assistant Chairman for DMLOM), Assistant Departmental Chairman. (April 2018 - Present).
  • Committee Member, Promotion and Tenure Committee. (2013 - 2018).
  • Committee Member, Curriculum Committee. (2013 - 2017).
  • Committee Member, Personal Affairs Committee. (2013 - 2017).
  • Committee Chair, Teaching Excellence Committee. (September 1, 2012 - August 31, 2013).
  • Personal Affairs Committee. (2011 - 2012).
  • Scheduling Committee. (2011 - 2012).
  • Curriculum Assessment Coordinator. (2009 - 2012).
  • Curriculum Committee. (2009 - 2012).
  • Ph.D. Committee. (2009 - 2012).
  • Committee Member, Teaching Excellence Committee. (September 1, 2010 - August 31, 2012).
  • Committee Member, Curriculum. (September 1, 2010 - August 31, 2011).
  • Committee Chair, Personnel Affairs Committee. (September 1, 2010 - August 31, 2011).
  • Committee Member, Ph.D. Committee. (September 1, 2010 - August 31, 2011).
  • Committee Chair, Promotion and Tenure Committee. (September 1, 2010 - August 31, 2011).
  • Committee Member, Teaching Innovation Award Committee. (September 1, 2009 - August 31, 2010).
  • Curriculum Committee. (2009 - 2009).
  • Committee Member, Personal Affairs Committee. (September 1, 2008 - August 31, 2009).
  • Curriculum Assessment Coordinator. (2008 - 2008).
  • Curriculum Committee. (2008 - 2008).
  • Personal Affairs Committee. (2008 - 2008).
  • Scheduling Committee. (2008 - 2008).
  • Teaching Innovation Award Committee. (2008 - 2008).
  • Committee Chair, Faculty Research Committee. (September 1, 2007 - August 31, 2008).
  • Scheduling Committee. (2007 - 2007).

Public Service

  • Other (Other Community Service Activities), U. S. Central Command J2. Tampa, Florida. (October 2010 - December 2010).

Professional Service

  • Reviewer, Journal Article, Journal of Product and Brand Management. (2019 - Present).
  • Reviewer, Journal Article, Journal of Business and Industrial Marketing. (February 2023 - March 2023).
  • Reviewer, Journal Article, International Journal of Bank Marketing. (January 2023).
  • Reviewer, Journal Article, Journal of Business and Industrial Marketing. (December 2022).
  • Reviewer, Journal Article, Journal of Product and Brand Management. (June 11, 2022).

Consulting

  • For Profit Organization, Touchstone Communications, United States of America. (September 2016 - December 2017).
  • For Profit Organization, Frog Street Press, United States of America. (April 2016 - June 2017).
  • For Profit Organization, 7-Eleven, United States of America. (January 2017 - May 2017).
  • For Profit Organization, Strive Logistics, United States of America. (September 2016 - December 2016).
  • For Profit Organization, Cleansleep, United States of America. (January 2016 - May 2016).
  • For Profit Organization, Shannon's Brewery, United States of America. (September 2015 - November 2015).