Dr. Lou E E. Pelton

Professor

University of North Texas

Department of Marketing

(940) 565-3124

Email: LouE.Pelton@unt.edu

Education

PhD, University of Mississippi, 1992

Major: Business Administration - Marketing
Dissertation: The Role of Relationalism in UN/Ethical Exchange in Buyer-Seller Dyads

Professional Positions

Academic - Post-Secondary

Professor of Marketing, University of North Texas. University of North Texas. (2022 - Present).
Associate Professor of Marketing, University of North Texas. University of North Texas. (1999 - Present).
Assistant Professor of Marketing, University of North Texas. University of North Texas. (1994 - 1999).
Assistant Professor of Marketing, Augusta State University. Augusta State University. (1991 - 1994).

Professional Memberships

Chinese Chamber of Commerce DFW. (1992 - Present).
Federation of Business Disciplines. (1992 - Present).
Society of Marketing Advances. (1992 - Present).
Taiwanese Chamber of Commerce. (1992 - Present).
World Affairs Council. (1992 - Present).
Academy of Marketing Science. (1992 - 1992).
Association of Collegiate Marketing Educators. (1992 - 1992).

Development Activities

Faculty Development Leave, "Marketing Channel Development in APEC Emerging Economies", University of North Texas. Denton,Texas,United States of America. (February 18, 2017 - May 28, 2017).

Teaching

Teaching Experience

University of North Texas

DBAS 6012 - Value Creation Theory and Practice, 2 courses.
DBAS 6950 - Dissertation, 2 courses.
HNRS 2900 - Special Problems, 1 course.
MKTG 2650 - Culture and Consumption, 49 courses.
MKTG 3650 - Foundations of Marketing Practice, 7 courses.
MKTG 3875 - Marketing Rights and Responsibilities, 1 course.
MKTG 4280 - Global Marketing Issues and Practice, 10 courses.
MKTG 4520 - Marketing Channels and Strategic Partnerships, 4 courses.
MKTG 4600 - Retailing, 5 courses.
MKTG 4810 - Special Topics in Marketing or Logistics, 1 course.
MKTG 4875 - Customer Relationship Management, 2 courses.
MKTG 4890 - Applied Marketing Problems, 6 courses.
MKTG 4900 - Special Problems, 4 courses.
MKTG 5000 - Marketing Concepts, 1 course.
MKTG 5150 - Marketing Management, 18 courses.
MKTG 5550 - Decision Making in Global Markets, 25 courses.
MKTG 5560 - Retailing and Marketing Channels, 4 courses.
MKTG 5875 - Marketing Rights and Responsibilities, 1 course.
MKTG 5900 - Directed Study, 15 courses.
MKTG 6030 - Seminar in Marketing Strategy, 2 courses.
MKTG 6040 - Marketing Strategy II, 3 courses.
MKTG 6080 - Qualitative Research Methods, 3 courses.
MKTG 6600 - Seminar in Marketing Issues, 2 courses.
MKTG 6900 - Special Problems, 9 courses.
MKTG 6910 - Special Problems, 9 courses.
MKTG 6940 - Individual Research, 14 courses.
MKTG 6950 - Doctoral Dissertation, 27 courses.
PHIL 3550 - Jewish Business Ethics, 6 courses.

Teaching at Other Institutions

Tsinghua University (Taiwan), Invited Scholar "Transformative Retailing and Performance Measurement", Fall 2019.
Fairfield University, Invited Scholar "Marketing Channel Dynamism in an Omnichannel Global Marketplace", Spring 2019.
Hong Kong Baptist University, "Creating Sustainable Value in the Supply Chain", Spring 2017.
National Taiwan university, "Distribution Challenges and Opportunities in the APEC Region, Spring 2017.
Zhejiang University of Technology, "Marketing Channel Entropy in the 21st-Century", Spring 2017.
Chulalongkorn University, "Relational Exchange Theory and Implicit Governance in Marketing Channels", Spring 2017.
Taiwan National Ocean university, "Relational Exchange Theory and Implicit Governance in Marketing Channels", Spring 2017.
Chulalongkorn University, "Thailand's Oportunities and Challenges in the TPP Agreement", Spring 2017.
Beijing Normal, U.S. - China Trade Relations : Marketing Mahem?, Spring 2017.
Taiwan National Central University, Common Pitfalls in Survey Design: Insights into Psychometrics, Spring 2016.
HaNoi University, The Development of Retail Marketing Channels in a Technology-Enabled Economy, Fall 2014.
University of Queensland, RetailPerformance Metrics and Measurement: Multi-channel Exchange, Summer 2013.
Monash University, Pelton's Channel Entropy: Real-World, Earl-Time Demands on Channel Strategy, Fall 2012.
Xiamen University, "On Country, Two Systems, Three Common Threads", Summer 2012.
Hanoi University, Marketing Channel Entropy in the 21st-Century, Summer 2012.
Lingnan University, The Li and FungTransformation: Impact on Global Supply Chains, Summer 2012.
Nanyang Technological University, The Conspicuous Absence of Theory Development in Marketing, Winter 2012.
Hong Kong University of Science and Technology, Implicit and Explicit Governance: Investigating Relational Exchange Theory, Spring 2011.
Oxford Business School, Common Pitfalls in Survey Design: Insights into Psychometrics, Summer 2010.
Hong Kong Polytechnic University, What Will the SAR Designation Mean in 2020?, Winter 2009.
Hong Kong Baptist University, Doctoral Seminar: Mapwise and other Clustering Techniques for Segmentation in B2B Research, Summer 2008.
Chinese University of Finance and Economics, Global Marketing and the 21st-Century Pelton Triad, Summer 2007.
Texas A&M University (Three Years), Global Marketing for MID Program, Developed Study Abroad China Program, Fall 2005.
Fudan University (Did same presentation in 2003), The Yangtze River Delta and Marketing Channel Development, Summer 2005.
Wuyi University, "Guan and the Relationship Impertaive in Marketing Channels", Summer 2004.
Tsinghua University, U.S. - China Trade Relations : Marketing Mahem?, Spring 2004.
Sunway University College, "Market Positioning in a Hyper-Competitive Economy", Spring 2002.
Zhejiang University, Common Pitfalls in Survey Design: Insights into Psychometrics, Summer 2001.
London School of Business, "Folly of the European Union: Do You Believe in Magic?", Spring 2001.
National University of Singapore, Global Marketing and the 21st-Century Pelton Triad, Fall 2000.
Melbourne University, Pelton's Channel Entropy: Real-World, Earl-Time Demands on Channel Strategy, Fall 2000.
Nanjing University, "Distribution Challenges and Oportunities in the APEC Region", Summer 2000.
Jiangmen Polyechnic University, "Market Positioning in a Hyper-Competitive Economy", Summer 2000.
University of Manchester, "Marketing Ethics: Rites, Responsibilities and Relationships", Summer 2000.
Chinese University of Hong Kong, Doctoral Student Seminar: "How to Develop Programmatic Research Steams", Summer 2000.
Sanford College (also did same presentation in in 1995 and 1997), Marketing: Rethinking the Four Ps, Summer 2000.
Beijing Normal University, "Distribution Challenges and Oportunities in the APEC Region, Spring 2000.
Wuhan University, "Gunaxi and the Relationship Impertaive in Marketing Channels", Spring 2000.
Hong Kong University, Common Pitfalls in Survey Design: Insights into Psychometrics, Spring 2000.
Sun Yat Sen University, Creating Value in the Supply Chain, Spring 2000.
City University of Hong Kong, Doctoral Student Seminar: An Editor's Perspective on Submission, Review & Revision, Spring 2000.
Shanghai Jiao Tong University, Doctoral Student Seminar: An Editor's Perspective on Submission, Review & Revision, Spring 2000.
National Taiwan Ocean University, The Nexus Between Marketing Channels and Supply Chain Management, Spring 2000.
Waikato University, "Business Ethics: Rites and Relationships", Winter 2000.
The University of Edinburgh, Marketing Channels and Relational exchnage Theory, Summer 1998.
Thammasat University, "The Folly of 'Free Trade'", Fall 1997.
University of Groningen, "Business Ethics: Dontology, Teleology and Situationalism in Business", Summer 1996.
University Pertanian Malaysi, Marketing: Rethinking the Four Ps, Spring 1995.

Directed Student Learning

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 2024).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (August 2024).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (August 2023).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (December 1, 2020).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (October 15, 2020).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (September 2019).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2024).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 2017 - May 2021).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2018 - 2019).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (May 2019).
Dissertation Committee Member, Other - Outside UNT. (May 2019).
Dissertation Committee Member (RESIGNED FROM COMMITTEE BEFORE DEFENSE), Marketing, Logistics, and Operations Management. (May 2019).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2017).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2015).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2015).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2015).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2015).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2015).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2013).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2013).
Dissertation Defense Committee Chair, Marketing, Logistics, and Operations Management. (2013).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2010).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2009).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (2009).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (2009).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2008).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (2008).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2007).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (2006).
Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2006).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (2006).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (2005).
Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (1999).
Master's Thesis Committee Member, Marketing, Logistics, and Operations Management. (1998).

Awards and Honors

Master Marketing Scholar, Marketing Management Association. (May 13, 2018).
Exemplary Course Designer Award, University of North Texas. (2011).
Exemplary On-Line Teacher Award, University of North Texas. (2011).
Lifetime Achievement Award, Marketing Channels Research. (2011).
Outstanding Research Award, Federation of Business Disciplines. (2007).
Distinguished Service to International Education, University of North Texas. (2005).
Outstanding Research Award, University of North Texas. (2005).
Nominated for Outstanding Teacher Award, Minnie Piper Stevens Foundation. (1999).
Outstanding Teacher Award, Academy of Marketing Science. (1995).
Outstanding Teaching Award, UNT Council of Business Students. (1994).
Top Professor Award, UNT Student Mortar Board Senior Honor Society. (1993).
APEC China Business Council Education Award, APEC Business Advisory Council. (October 2009).
Chief Executive Officer, U.S. Virtual Trade Mission Foundation.
Chief Operating Officer, U.S. Virtual Trade Mission.
U.S. Higher Education Director, APEC China CEO Forum.
United State Virtual Trade Mission OUtstanding Educator award, U.S. Virtual Trade Mission.
UNT President's Service Award, UNT President's Service Award.
UNT Distinguished Service to International Education, UNT Distinguished Service to International Education.
J.H. Shelton Excellence in Teaching Award, University of North Texas.
PDI Research Fellowship, University of North Texas.
PDI Research Fellowship, University of North Texas.
Outstanding Teaching Award, Academy of Marketing Science.
Outstanding Teaching Award, UNT Council of Business Students.

Research

Published Intellectual Contributions

Abstracts and Proceedings

Panda, S., Pelton, L.E. (2017). Qualitative Insights in the Franchisor-Franchisee Relationship: Exploring Governance?.
Knight, D., Lee, M., Kim, Y., Pelton, L.E., Forney, J.C. (2006). Factors affecting Mexican consumers' purchase intentin toward a U.S. aparel brand. ITAA.
Knight, D.K., Kim, E., Pelton, L.E., Kim, Y. (2006). Generation Y consumers' perceptions of a U.S. apparel brand: A Japanese perspective. ITAA.
Knight, D.K., Kim, E., Pelton, L.E. (2006). Competitiveness of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market. Academy of Marketing Science/Korean Academy of Marketing Science.
Knight, D.K., Pelton, L.E., Stouffer, A. (2005). Hong Kong and China: An inter-disciplinary approach to study abroad. ITAA.
Knight, D., Kim, Y., Forney, J.C., Pelton, L.E. (2004). Generation Y consumers and retail internationalization: Time, place, and space. Academy of Marketing Scinece.
Knight, D.K., Kim, E., Kim, Y., Pelton, L.E., Forney, J.C. (2004). Determinants of apparel brand equity for Y generation consumers. ITAA.
Knight, D.K., Kim, H., Pelton, L.E., Kim, Y., Forney, J.C. (2003). Perceptions toward U.S. brands: A qualitative analysis of Japanese, Korean, and Taiwanese college students. ITAA.

Book

Pelton, L.E., Strutton, D.H., Lumpkin, J. (2008). Marketing Channels and Business Relationships. China Business Press.
Pelton, L.E., Lumpkin, J., Strutton, D. (2006). Canales de Marketing y Distribucion Commercial (Spanish Editions). McGraw Hill Interamericana.
Pelton, L.E., True, S. (2005). Business Ethics: Perspectives on Corporate Responsibility. Boston, MA, Houghton Mifflin Company.
Pelton, L.E., Strutton, D.H., Lumpkin, J.R. (2005). Caneles de Marketing, Y. New York, McGraw-hill.
Pelton, L.E., Strutton, D.H., Lumpkin, J. (2005). Marketing Channels: A Relationship Management Approach.
Pelton, L.E., Cooper, M., Strutton, D., Lumpkin, J. (2005). Marketing Channels: Managing Supply Chain Relationships. Burr Ridge, IL, McGraw Hill Irwin.
Pelton, L.E., True, S., Ferrell, O. (2004). Rights, Relationships & Responsibilities: Business Ethics and Social Impact Management. 1 Marietta, GA, KSU Press.
Pelton, L.E., Strutton, D., Lumpkin, J. (2002). Marketing Channels: A Relationship Marketing Approach. Burr Ridge, IL, Irwin/McGraw Hill.
Pelton, L.E., Strutton, D., Lumpkin, J. (1997). Marketing Channels: A Relationship Marketing Approach. Burr Ridge, IL, Irwin/McGraw Hill.

Book Chapter

Pelton, L.E., Pels, J. (1998). BGH-Motorola: Radius Connects Business Customers. Business to Business Marketing. Burr Ridge, IL, Irwin McGraw.
Pelton, L.E. (1998). Pedagogical Primer: Fore Ps Approach to Marketing Education. Great Ideas in Teaching. Cincinnati, OH, Southwestern Publishing..
Pelton, L.E., Chowdhury, J. (1996). Teaching Ethics in Personal Selling: Matinee. Great Ideas in Teaching. Cincinnati, OH, Southwestern Publishing.

Conference Proceeding

Pelton, L.E., Pant, L., Chowdhury, J. (2025). Ideological Congruence in Healthcare Services: Political Orientation and Patients’ Trust in Providers.
Pelton, L.E. (2025). Teaching in the Ideological Minefield: Contagion Theory in an Era of Political Polarization. International Society of Marketing.
Chowdhury, J., Pelton, L.E., Simon, V., Geng, G. (2024). Curiosity Clicks: The Role of Epistemic Curiosity in Mobile App Adoption. Society for Marketing Advances Annual Proceedings 2024.
Rajamma, R.K., Malhan, A., Pelton, L.E. (2024). Navigating the Complex Landscape of PBM Pricing: Adjudication Challenges in Pharmaceutical Channels. Health Services Research. Society for Marketing Advances.
Pant, L., Pelton, L.E. The Nitty Gritty of Inter-Organizational Relationships: Picking a Partner. Society for Marketing Advances.
Ertekin, S., Pelton, L.E. (2013). An Exploratory Study of Consumer Attitudes Towards QR Codes. Academy of Marketing Science Annual Conference.
Pelton, L.E., Liu, A.H., Wang, S. (2013). Bullying Behaviors in Marketing Channels: Strong-Arms, Weak Knees and Muddled Mindsets. Academy of Marketing Science Annual Conference.
Ertekin, S., Pelton, L.E., Liu, A.H., Nguyen, T. (2013). Consumers' Willingness to Patronize Foreign-Based Business Format Franchises. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing.
Liu, A.H., Leach, M., Pelton, L.E. (2012). A Framework for B2B Customer Reacquisition. World Marketing Congress.
Umberton, K., Kinley, T., Crutsinger, C., Pelton, L.E. (2012). Environmentally-Friendly Apparel Purchase intentions: Debunking the Misconception Behind Apathetic Consumer Attitudes. International Consumer Sciences Reearch Confernce.
Ye, L., Bose, M., Pelton, L.E. (2012). The Effect of Consumers' Consciousness on Brand Perceptions: A Cross-Cultural Exploratory Study. Academy of Marketing Science Annual Conference.
Pelton, L.E., Ye, L., Blankson, C. (2011). Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumer-Based Brand Equity. Academy of Marketing Science Annual Conference.
Pelton, L.E., Rajamma, R.K., Paswan, A. (2011). Generation Y and Baby Boomer Consumers' Propensity to Self-Medicate: Symptom or Cure for U.S. Health Care?. AMA Winter Educator's Conference.
Pelton, L.E., Ye, L. (2011). Understanding Chinese Consumers' Brand Perceptions: the Role of Self and Gender Consciousness. AMA Conference.
Ertekin, S., Pelton, L.E. (2009). An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector. 2010 Portland, Oregon, Academy of Marketing Science Annual Conference.
Pelton, L.E., Knight, D., Kim, E.Y. (2006). Generation Y Consumers Perceptions of a U.S. Apparel Brand: A Japanese Perspective. International Textiles and Apparel Association.
Jeon, S., Crutsinger, C., Kim, H., Kim, E. Y., & Pelton, L.. (2006). The effect of consumers' shopping motivations on online auction behaviors: An investigation of searching, bidding, purchasing, and selling. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
Pelton, L.E., Liu, A. (2005). An Ethnographic Analysis of the Convenience Store Chain: An Example from Taiwan. World Marketing Conference.
Pelton, L.E. (2005). Hong Kong and China: An Inter-disciplinary Approach to Study Abroad. International Textiles and Apparel Association.
Pelton, L.E. (2005). New Waves in Global Marketing: Channel Surfing in the 21st-century. World Marketing Conference.
Pelton, L.E., Kim, E.Y., Kim, Y.K., Knight, D., Forney, J. (2004). Determinants of apparel brand equity for Y generation consumers. International Textiles and Apparel Association.
Rajamma, R., Pelton, L.E. (2004). Impact of Consumers' Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Analysis of U.S. and Taiwanese Consumers. AMA Conference.
Pelton, L.E. (2003). Dehumanization in Relationship Marketing: The Perils and Promise of Managing Channel Data. International Conference on Relationship Marketing, International Research Conference on Relationship.
Pelton, L.E., Kim, H.Y., Kim, Y.K., Knight, D.K., Forney, J.C. (2003). Perceptions Toward U.S. Apparel Brands: A Qualitative Analysis of Japanese, Korean and Taiwanese Students. International Textiles and Apparel Association.
Pelton, L.E. (2001). Personalization, Interaction, Privacy and Pressure. AMA Conference.
Pelton, L.E. (2001). Social Ecological Framework of Marketing Channels. AMA Conference, American Marketing Association International Confe.
Chowdhury, J., Paswan, A.K., Pelton, L. (2000). Personalization, Interaction, Privacy, and Pressure: Relationship Factors in Electronic Transaction. AMA Conference.
Pelton, L.E. (1998). Case Analysis: Corporate Ethics Codes in the Global Marketplace. AMA Conference.
Strutton, D.H., Pelton, L.E., Rylander, D. (1998). Geodesic Logistics Structures: Dome or Doom for Strategic Alliances. AMA Conference.
Pelton, L.E., Rylander, D., Srivastava, R. (1998). Grabbing the Tiger by the Tale: Ethics and Social Responsibility in Global Logistics. World Marketing Conference.
Pelton, L.E., Rylander, D., Srivastava, R. (1998). Propinquity in International Relationships: A Close Call or Call for Closure. AMA Conference.
Pelton, L.E., Gavrielides, Y., Emenheiser, D., Tas, R. (1998). The Relationship Between Employee Satisfaction and Customer Satisfaction in Chain Restaurants. International CHRIE Convention.
Srivastava, R., Pelton, L.E., Strutton, D. (1998). The Will to Win: An Empirical Assessment of How Sales Managers Can Impact Sales Performance. AMA Conference.
Pelton, L.E., Uddin, A., Srivastava, R., Strutton, D. (1998). Where Sleeping Dogs Lie. AMA Conference.
Pelton, L.E., Strutton, D. (1997). How To Promote Solidarity Among Colleges of Business. Southern Marketing Association.
Pelton, L.E., Young, J. (1997). Strategic Alliances: Perils and Promise in the Rose Garden. Southern Marketing Association.
Pelton, L.E. (1997). The Entelechy of Entente: Risky Relationships in International Distribution. Academy of Marketing Science Annual Conference.
Pelton, L.E. (1997). Epistemological Issues in Advancing Relationship Marketing Theory. AMA Conference.
Pelton, L.E., Chwdhury, J., Vitell, S. (1996). En Route to Relational Ethics: Proposed Detour from Manadic Research Paths. AMA Conference.
Pelton, L.E., Strutton, D., Lumpkin, J. (1995). A Political Economy Perspective on How Consumer Costs Can Be Reduced for Pharmaceuticals. Academy of Business Administration.
Pelton, L.E., Young, J., Gilbert., F. (1995). Speculation on Strategic Alliance Failure: Gender and Family Orientation in Strategic Bridging. 15 28-36. World Marketing Conference.
Strutton, D., Pelton, L.E. (1995). Toward the Development of Guidelines Regarding When Full-Disclosure is (Is Not) Required in Selling. 13 37-44. World Marketing Conference.
Chowdhury, J., Struton, D., Pelton, L., Keith, R. (1995). Health Care Providers' Perceptions of Control in Reform Initiatives: The Influence of Psychological Climate Variables. 414. AMA Conference.
Pelton, L.E., Strutton, D., True, S. (1994). Country-of-Origin Perceptions Among Russian Consumers: An Investigation of International Stereotypes. Marketing: Satisfying a Diverse Customerplace.
Pelton, L.E., Strutton, D., True, S. (1994). Social Responsibility as an Ecological Imperative. Atlantic Marketing Association.
Pelton, L.E., Strutton, D., True, S., Tudor, R. (1994). Students' Perceptions of Psychological Climate and Trust in Higher Education. 128. Academy of Marketing Science Annual Conference.
Rawwas, M., Strutton, D., Pelton, L.E. (1994). The Influence of the Symbolic and Functional Nature of Products on Consumer Perceptions of Product Owners. Midwest Marketing Association Proceedings.
Strutton, D., Pelton, L.E., True, S. (1994). Un/Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing Dimension. Southwestern Marketing Association.
Pelton, L.E., Strutton, D., Rawwas, M. (1993). A Preliminary Study of the Promotional Implications Associated with the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions. 26 261-266. Academy of Marketing Science Annual Conference.
Strutton, D., Pelton, L.E. (1993). An Interactionist Paradigm for Assessing Student Outcomes in Marketing Curriculums. 16 501-507. Academy of Marketing Science Annual Conference.
Strutton, D.H., True, S.L., Pelton, L.E. (1993). Country-of-Origin Perceptions of Russian Consumers: An Investigation of International Stereotypes. 137-142. Academy of Marketing Science Annual Conference.
Pelton, L.E., Strutton, D.H., Tudor, K. (1993). Relationship of Channel Structure, Climate and Power to Exchange: Relativism Revisited. Academy of Marketing Science Annual Conference.
Strutton, D., Pelton, L.E. (1993). Surveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on the Data Collection Process. Southwestern Marketing Association.
Strutton, D., Vitell, S., Grove, S.J., Pelton, L.E. (1993). The Efficacy of the 'Techniques of Neutralization' as a Means to Explain Unethical Sales Behavior: A Preliminary Study. 301-307. Academy of Marketing Science Annual Conference.
Strutton, D., Pelton, L.E. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Society of Franchising.
Tudor, R., Pelton, L.E., Strutton, D. (1993). The Relationship Between Psychological Climate and Sales Force Training. Academy of Marketing Science Annual Conference.
Keith, T.R., Pelton, L.E., Strutton, D.H. (1993). The Relationship Between Psychological Climate and Sales Force Training. 308-316.. Academy of Marketing Science Annual Conference.
Pelton, L.E. (1993). The Relationship Between Psychological Climate and Trust in the Faculty-Administrator Channel. Marketing: Satisfying a Diverse Customerplace.
Strutton, D., Pelton, L.E., Tudor, R. (1992). Southeast Asian Perceptions of U.S. and Japanese Imports: A Cross-National Comparison of Country-of-Origin Effects. 205-210. Academy of Marketing Science Annual Conference.
Pelton, L.E., Strutton, D., Tudor, R. (1992). The Relationship of Channel Structure, Climate and Power to Exchange: Relationalism Revisited. Academy of Marketing Science Annual Conference.

Journal Article

Chowdhury, J., Fergurson, J., Geng, G., Ngamsiriudom, W., Pelton, L.E. (2026). Unlocking App Downloads: A Regulatory Focus Perspective on Consumer Behavior at Product Launch. Business Perspectives and Research. Los Angeles, SAGE.
Fergurson, J., Marshall, G.E., Pelton, L.E. (2024). Customer Ownership in B2B Sales: A Contemporary Perspective and a New Scale. Journal of Business and Industrial Marketing.
Fergurson, R., Pelton, L.E., Marshall, G. (2024). Toward Mitigating Customer Migration: Measuring B2B Salespersons' Perceptions of Customer Ownership. Journal of Business and Industrial Marketing. 32. Emerald Publishing.
, A.H., Malhan, A., Pelton, L.E., Pavur, R.J. (2024). "A Multimethod Approach for Healthcare Information Sharing Systems: Text Analysis and Empirical Data".
Malhan, A.S., Pavur, R.J., Pelton, L.E., Manuj, I. (2022). Role of Electronic Healthcare Record Adoption in Enhancing the Relationship between Quality Measures and Hospital Financial Performance. American Business Review. 25 (2) University of New Haven.
Malhan, A.S., Manuj, I., Pelton, L.E., Pavur, R.J. (2022). Electronic Health Records Using a Resource Advantage Theory Perspective: An Interdisciplinary Literature Review. Records Management Journal. 32 (2) Emerald.
Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the script: Consumer’s propensity for self-medication. Journal of Marketing Theory and Practice. 37 (2) 1-15.
Rajamma, R.K., Paswan, A., Pelton, L.E. (2021). Flipping the Script: Consumers’ Propensity for Self-Medication.
Brockett, P., Coughlan, A.T., Ferrell, L., Ferrell, O., Golden, L., Ingene, C., Pelton, L.E., Peterson, R.A. (2020). Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. Social Science Research. SSNR.
Thapa, S., Paswan, A., Pelton, L.E. Location-based Advertisement: A Literature Review and Research. Journal of Retailing and Consumer Sciences.
Pelton, L.E., Wang, S. Multi-Method Analysis of Consumers’ Attitudinal and Attributional Factors on Luxury Brand Purchase Intentions in the Apparel Sector. International Journal of Consumer Studies.
Zhang, X., Pelton, L.E. (2019). Exploring the Themes in U.S. Media Coverage of Wanda's Investments in Hollywood. 16 (1) 58-76. Taylor and Francis. https://www.tandfonline.com/doi/full/10.1080/16522354.2019.1572450
Pelton, L.E., Ertekin, S. (2017). An Empirical Study of Consumer Motivations to Use In-Store Mapping Application. Marketing Management Journal. 27 (Issue 1, Spring) 63-74. The Marketing Management Association.
Pelton, L.E. (2017). How Gender Identity Affects Consumer Behavior: Overview And Historical Analysis. 17 (4) 27-39. North American Business Press.
Pelton, L.E., Gai, L. (2016). A Netnographic Analysis of Prospective International Students’ Decision-making Process: Implications for Institutional Branding of American Universities in the Emerging Markets. Journal of Marketing for Higher Education. 26 (2) 181-198. Taylor & Francis Journals.
Pelton, L.E. (2015). Generation Y Consumers' Brand Attributions: A Discourse on the Broadened Conceptualization of Gender Roles. Journal of Consumer Marketing. 48 (4) 37-49.
Pelton, L.E., Ngamsiriudom, W. (2015). Interrelationships Among Facets of Self, Motivation, Conspicuous and Sustainable Consumption Behaviors. 10 (2) 16-31.
Pelton, L.E., Wang, S. (2015). Methodological Predispositions and Theory Development in the Distributive Sciences. Journal of Marketing Channels. 25 (3) 23-32.
Pelton, L.E., Ertekin, S. (2015). Navigating the Retail Environment: An Exploratory Investigation of In-Store Mapping Applications. Academy of Marketing Studies Journal. 19 (2) 37-48.
Ertekin, S., Pelton, L.E. (2014). An Empirical Study of Consumer Motivations to Use QR Codes on Magazine Ads. American International Journal of Contemporarry Research. 4 (5) 47-55.
Ertekin, S., Pelton, L.E. (2014). Raising the Bar for Consumer Engagement: Qualitative Investigation of Attitudes for Quick Response Codes in Magazine Advertisements. Journal of Marketing Development and Competitiveness. 8 (3) 84-94.
Pelton, L.E., Zhen, C., Ye, L. (2014). Online Shopping Mindset: A Model of Interaction Satisfaction. Journal of Internet Commerce. 27 (2) 43-56.
Pelton, L.E., Wang, S. (2013). Consumers' Ethnic Identity, Epistemic Curiosity and Risk Propensity in Counterfeit Product Acquisition. Journal of Consumer Marketing.
Pelton, L.E. (2013). Critical Social Theory and the Emancipation of Marketing Channels Knowledge. Journal of Marketing Channels. 20 (3) 204-223.
Wang, S., Hsu, M., Pelton, L.E. (2013). Virtually Compatible or Risky Business? Investigating Consumers' Proclivity Toward Online Banking Services. Journal of Marketing Channels. 21 (1) 43-58.
Pelton, L.E., Maity, M., Hsu, M.K. (2012). Consumers' Online Information Search: Gen Y'ers Finding Needles in the Internet Haystack. Journal of Consumer Marketing. 17 (1) 30-35.
Pelton, L.E. (2012). 'Market Entry and Expansion: China Consumers' Willingness to Patronize European Big Boxes'. Journal of Euromarketing.
Pelton, L.E., Leach, M.P., Liu, A.H. (2011). Strategies for Trade-Sales in a Changing Asian Business Climate. Journal of Marketing Channels. 18 (3) 162-79.
Rajamma, R.K., Zolfagharian, M., Pelton, L.E. (2011). Dimensions and Outcomes of B2B Relational Exchange: A Meta-Analysis. Journal of Business & Industrial Marketing. 26 (2) 104-14.
Rajamma, R.K., Pelton, L.E. (2010). Choosing Non-conventional Treatments: Consumers' Attempt at Controlling Health Care.. Journal of Consumer Marketing. 27 (2) 127-138.
Pelton, L.E., Pappu, M. (2010). Radio Frequency Identification (RFiD): Fact or Fiction, Hype or Reality. Journal of Business & Industrial Marketing. 25 (8) 1-6.
Pelton, L.E., Rajamma, R.K., Hsu, M.K., Knight, D. (2010). The Impact of Individuality and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers. Journal of Global Marketing. 23 (5) 387-410.
Pelton, L.E. (2010). Suppliers' Attitudes Toward Development and Deployment of Radio Frequency Identification in Business-to-Business Channels. Journal of Business & Industrial Marketing. 25 (8)
Kim, M.Y., Kumar, Y.K., Pelton, L.E. (2009). Indian Consumers' Purchase Behavior Toward U.S. Versus Local Brands. International Journal of Retail & Distribution Management. 37 (6) 510-26.
Knight, D.K., Kim, E., Pelton, L.E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market.. Clothing and Textiles Research Journal. 27 (4) 247-258. ITAA.
Pentina, I., Pelton, L.E., Hasty, R. (2009). Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation. Journal of Retailing. 85 (2) 177-93.
Rajamma, R.K., Pelton, L.E. (2009). An Empirical Investigation of Consumers' Procurement of Pharmaceutical Products via Online Channels. Psychology & Marketing. 26 865-887.
Sharma, D., Alford, B., Bhuian, S.N., Pelton, L.E. (2009). A Higher-Order Model of Risk Propensity: The Influence on Decisional Conflict. Journal of Business Research. 62 741-744.
Pelton, L.E., Knight, D., Kim, E. (2009). Competitiveness of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market. Journal of Global Academy of Marketing Science. 4 (4) 1-23.
Lee, M., Kim, Y., Pelton, L., Knight, D., Forney, J. (2008). Factors Affecting Mexican college students' purchase Intentions Toward U.S. Apparel Brand. Journal of Fashion Marketing and Management. 12 (3) 294-307.
Lee, M-Y., Kim, Y-K., Pelton, L., Knight, D., & Forney, J.C.. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand.. Journal of Fashion Marketing and Management. 12 (3) 294-307.
Kumar, K., Kumar, Y., Pelton, L.E. (2006). Indian Consumers' Self-Concept and Consumption Behavior: Their Relationship Toward U.S. and Local Clothing. Psychology & Marketing.
Pelton, L.E. (2006). Moral Courage. 2 (1) 147-150.
Sharma, D., Miller, N., Pelton, L.E., Straughan, R. (2006). The Impact of Management, Self-Justification and Escalation of Commitment on Knowledge Development in the Marketing Discipline. Journal of Marketing Education. 28 (2) 1-11.
Paswan, A.K., Pelton, L.E., True, S. (2005). Perceived Managerial Sincerity, Feedback Seeking Orientation and Motivation Among Front-line Employees of a Service Organization. Journal of Services Marketing. 19 (1) 3-12.
True, S., Pelton, L.E., Strutton, D. (2005). The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel. Journal of Marketing Channels. 11 (1) 79-89.
Pelton, L.E., True, S. (2004). Teaching Business Ethics: Why Gen Y?. Marketing Education Review. 14 (3, Fall) 63-70.
Pelton, L.E., True, S. (2003). The ‘I’ of the Storm: Relational-Self and the Development and Management of Codes of Ethics. Southern Institute for Business and Professional Ethics.
Strutton, D., Herndon, N., Pelton, L.E. (2001). Competition, Collusion and Confusion: The Impact of Current Anti-trust Guidelines on Competition. Industrial Marketing Management. 30 (2) 243-253.
Srivastava, R., Strutton, D., Pelton, L.E. (2001). The Will to Win: An Investigation of How Sales Managers Can Improve their Sales Force Efforts. Journal of Marketing Theory and Practice. 9 (2, Spring) 11-26.
Pelton, L.E. (2000). Death of the Supply Chain: The Fallacy of Fit. Journal of Business & Industrial Marketing. 14 (5/6) 349-352.
True, S.L., Pelton, L.E., Selden, G., Alsup, R. (2000). The Integration Allegation in Executive M.B.A. Programs. Marketing Education Review. 10 (3, Fall) 77-84.
Pelton, L.E., Chowdhury, J., Vitell, S. (1999). A Framework for the Examination of Relational Ethics: An Interactionist Perspective. Journal of Business Ethics. 19 (2) 241-253.
Strutton, D., Pelton, L.E. (1998). Effects of Ingratiation on Lateral Relationship Quality Within Sales Team Settings. Journal of Business Research. 43 (September) 1-12.
Strutton, D., Pelton, L.E., Ferrell, O. (1997). Ethical Behavior in Retail Settings: Is there a Generation Gap?. Journal of Business Ethics. 16 (1) 87-105.
Strutton, D., Pelton, L.E. (1997). Scaling the Great Wall: The Yin and Yang of Negotiating Resolutions to Business Conflicts in China. Business Horizons. 34 (5) 22-34.
Strutton, D., Pelton, L.E. (1997). Negotiating: Bringing More to the Table Than Demands. Marketing Health Services. 17 (1) 52-58.
Rylander, D., Strutton, D., Pelton, L.E. (1997). Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice. Journal of Marketing Theory and Practice. 5 (2) 58-71.
Strutton, D., Al-Khatib, J., Pelton, L.E., Chang, T. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U.S. Imports to the Asia-Pacific Region. Journal Of Asia-Pacific Business. 1 (4) 3-25.
Strutton, D., Pelton, L.E., Tanner, J. (1996). Shall We Gather in the Garden: The Effect of Ingratiatory Behaviors on Buyer Trust in Salespeople. Industrial Marketing Management. 25 (2) 151-162.
Strutton, D., Chowdhury, J., Pelton, L.E. (1996). The Progressive Impact of Psychological Climate: A Prognosis of Reform of Health Care Providers' Subjective Powerlessness. Health Marketing Quarterly. 14 (4) 3-26.
Strutton, D., Pelton, L.E., Rawwas, M.Y. (1996). You've Come a Long Way, Buddy! An Examination of Male and Female Views of Current Sex Role Portrayals in Television Advertising. Journal of Promotion Management. 3 (1/2) 53- 78.
Strutton, D., Pelton, L.E., Lumpkin, J.R. (1995). Psychological Climate in Franchising System Channels and Franchisor-Franchisee Solidarity. Journal of Business Research. 34 (2) 81-91.
Strutton, D., Pelton, L.E., Lumpkin, J. (1995). Sex Differences in Ingratiatory Behavior: An Investigation of Influence Tactics in the Salesperson-Customer Dyad. Journal of Business Research. 34 (1) 34-45.
Strutton, D., Pelton, L.E., Lumpkin, J. (1995). Personality Characteristics and Salespeoples Choice of Coping Strategies. Journal of The Academy of Marketing Science. 23 (Spring) 132-140.
Strutton, H., Pelton, L.E., Truem, S.L. (1994). Improving Pharmaceutical Marketing Survey Research: Addressing the Needs of the Older Consumer. Journal of Pharmaceutical Marketing & Management. 8 (3) 3-26.
Pelton, L.E., Smith, M.C., Strutton, D. (1994). Pharmaceutical Promotions to Physicians: A Prescriptive Model of Persuasive Communications. Journal of Social and Administrative Pharmacy. 11 (3) 34-43.
Strutton, D., Pelton, L.E., Lumpkin, J. (1994). Profiling the Generic-Prone Consumer: Implications for the Promotion of Generic and Branded OTC Medications. Journal of Pharmaceutical Marketing & Management. 8 (2) 3-25.
Pelton, L.E., Strutton, D. (1994). Toward a Triadic Network of Behavioral Channels: The Role of Structure, Power, and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 2 (4) 39-51.
Strutton, D., Pelton, L. (1994). A Restricted Model of Behavior Channels: Structure, Power, and Climate in Dyadic Exchange. Journal of Marketing Theory and Practice. 2 39-50.
Strutton, D., Pelton, L.E., Rawwas, M. (1994). The Relationship Between Psychological Climate and Faculty-Administrator Trust in Departments of Marketing and Management. Marketing Education Review. 3 (September) 53-61.
Strutton, D., Vitell, S., Pelton, L.E. (1994). How Consumers May Justify Inappropriate Behavior in Market Settings: An Application of the Techniques of Neutralization. Journal of Business Research. 30 (July) 253-60.
Smith, M.C., Strutton, D., Pelton, L.E. (1994). The Relationship Between Psychological Climate in Sales Organizations and Sales Manager-Salesperson Solidarity. Mid-Atlantic Journal of Business. 30 (June) 153-74.
Strutton, D., Pelton, L.E. (1994). A Multiple Correspondence Analysis of Telephone Contact Rates. Mid-Atlantic Journal of Business. 30 (March) 27-40.
Strutton, D., Pelton, L.E., True, S.L. (1993). A Note on How to More Effectively Conduct Survey Research on the Older Consumer's Pharmaceutical Marketplace Behavior. Journal of Pharmaceutical Marketing & Management. 8 (2) 97-109.
Strutton, D., Pelton, L.E., True, S. (1993). An Investigation of Promotional Mix Considerations for Mail-Order Prescriptions: Facilitating the Market's Acceptance of a Partial Health Care-Cost Remedy. Health Marketing Quarterly. 11 (1/2) 111-34.
Strutton, D.H., Pelton, L.E., True, S.L. (1993). An invistitgation of Promotional Mix Considerations for Mail-Order Prescriptions. Health Marketing Quarterly. 11 (1(2)) 111-134.
Pelton, L.E., Strutton, D.H., Smith, M. (1993). Future Pharmacists and Public Initiatives to Control Retail Drug Prices. Health Marketing Quarterly. 10 241-258.
Pelton, L.E., Strutton, D., Smith, M. (1993). Future Pharmacists and Public Policy Initiatives to Control Retail Drug Prices: A Political Economy Framework. Health Marketing Quarterly. 10 (3/4) 241-259.
Strutton, D., Pelton, L.E., Lumpkin, J. (1993). Internal and External Country of Origin Stereotypes in the Global Marketplace: Effects and Implications for the Domestic Promotion of US Automobiles. Journal of Global Marketing. 7 (3) 61-77.
Strutton, D., Pelton, L.E., Lumpkin, J. (1993). Promoting Generic Products in the Health Care Marketplace: Who Are the Generic Prone and How to Reach Them?. Journal of Promotion Management. 2 (1) 105-12.
Pelton, L.E., Strutton, D., Barnes, J.H., True, S.L. (1993). Relationship Between Referents, Opportunity, Rewards and Punishments on Consumers' Attitudes Toward Recycling: A Structural Equation Approach. Journal of Macromarketing. 13 (Spring) 60-74.
Strutton, D.H., Pelton, L.E. (1993). Southeast Asia Consumer Perceptions of American and Japanese Imports: The Influence on Country-of-Origin Effects. Journal of International Consumer Marketing.
Strutton, D., Pelton, L.E., Tudor, R. (1993). Southeast Asian Consumer Perceptions of American and Japanese Imports: The Influence of Country-of-Origin Effects. Journal of International Consumer Marketing. 6 (1) 67-86.
Strutton, D., Pelton, L.E., Lumpkin, J. (1993). The Influence of Psychological Climate on Conflict Resolution in Franchising Channels. Journal of The Academy of Marketing Science. 21 (3) 209-17.
Strutton, H., Pelton, L.E., Lumpkin, J.R. (1993). The influence of Psychological Climate on Conflict Resolution Strategies in Franchising Relathionship. Academy of Marketing Studies Journal. 21 (2) 201-217.
Strutton, D., Pelton, L.E., Toma, A. (1993). The Relationship Between Psychological Climate and Salesperson-Sales Manager Trust in Sales Organizations. Psychological Reports. 72 931-939.
Pelton, L.E., Strutton, D., Smith, M. (1993). A Political Economy Perspective on Why Pharmacists May Be Reluctant to Dispense Generic Medications. Journal of Hospital Marketing. 9 (Fall/Winter)
Strutton, D., Pelton, L.E., Lumpkin, J. (1993). The Relationships Between Organizational Psychological Climate and Salesperson-Sales Manager Trust. Journal of Personal Selling and Sales Management. 13 (Fall) 1-14.
Rawwas, M., Strutton, D., Pelton, L.E. (1993). Ethical Attitudes of Mental Health Practitioners: Balancing Therapeutic Practices and Treatments. Journal of Business Ethics. 13 (August) 597-608.
Strutton, D., Pelton, L.E., Lumpkin, J. (1992). The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly. Health Marketing Quarterly. 10 (1/2) 169-184.
Strutton, D., Pelton, L.E. (1992). The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations. Health Marketing Quarterly. 9 (3/4) 67-84.
Pelton, L.E., Smith, M. (1991). Ethical Ideology and Product Confidence: Future Pharmacists' Attitudes Toward Generic Drug Substitution. Health Marketing Quarterly. 8 (3/4) 181-92.

Other Publications

Pelton, L.E., Young, J. (1997). Business Alliances: Insights from the Military Arena. Journal of Marketing Research. 13 211-231. SAGE Publishing.
Pelton, L.E. (1996). Marketing Mix in the New Millennium. (December) Marketing Institute of Singapore.
Pelton, L.E., Strutton, D., Vittel, S. (1995). Making an Impact on the Shoplifter. International Journal of Retail & Distribution Management. Retail Insights (Spring) 12-13.
Pelton, L.E., Tudor, R. (1991). Mapwise 2.03: Perceptual Mapping for Correspondence Analysis. Journal of The Academy of Marketing Science. 19 (4) 383-389.

Other publication

Pelton, L.E., Strutton, D. (1996). Relationship Marketing: Bridging Quality, Customer Service and Marketing Together. International Business Review. 78-82.

Other publications

Pelton, L.E. (1997). Marketing: From Advertising to Zen: A Pre-Ambler to the Discipline. Journal of Marketing. 61 (3/July) 115-116.

Presentations Given

Pelton, L.E., Knight, D., Kim, E., Competitiveness of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market, Academy of Marketing Science Annual Conference, Coral Gables, Florida, (2006).
Pelton, L.E., Factors Affecting Mexican Consumers Purchase Intention Toward a U.S. Apparel Brand, International Textiles and Apparel Association, San Francisco, California, (2006).
Pelton, L.E., Generation Y Consumers Perceptions of a U.S. Apparel Brand: A Japanese Perspective, International Textiles and Apparel Association, San Francisco, California, (2006).
Pelton, L.E., Liu, A., An Ethnographic Analysis of the Convenience Store Chain: An Example from Taiwan, Academy of Marketing Science Annual Conference, Muenster, Germany, (2005).
Pelton, L.E., Hong Kong and China: An Inter-disciplinary Approach to Study Abroad, International Textiles and Apparel Association, Alexandria, Virginia, (2005).
Pelton, L.E., New Waves in Global Marketing: Channel Surfing in the 21st-century, World Marketing Conference, Muenster, Germany, (2005).
Pelton, L.E., Rajamma, R., Impact of Consumers Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Analysis of U.S. and Taiwanese Consumers, AMA Conference, Boston, Massachusetts, (2004).
Pelton, L.E., Perceptions Toward U.S. Apparel Brands: A Qualitative Analysis of Japanese, Korean and Taiwanese Students, International Textiles and Apparel Association, Savannah, Georgia, (2004).
Pelton, L.E., Dehumanization in Relationship Marketing: The Perils and Promise of Managing Channel Data, International Conference on Relationship Marketing, Berlin, Germany, (2003).
Pelton, L.E., Personalization, Interaction, Privacy and Pressure, AMA Conference, Chicago, Illinois, (2001).
Pelton, L.E., Social Ecological Framework of Marketing Channels, AMA Conference, Glasgow, Scotland, (2001).
Pelton, L.E., Case Analysis: Corporate Ethics Codes in the Global Marketplace, AMA Conference, Chicago, Illinois, (1998).
Pelton, L.E., Strutton, D., Rylander, D., Geodesic Logistics Structures: Doom or Dome for Strategic Alliances?, AMA Conference, Chicago, Illinois, (1998).
Pelton, L.E., Rylander, D., Srivastava, R., Propinquity in International Relationships: A Close Call or Call for Closure, AMA Conference, Chicago, Illinois, (1998).
Pelton, L.E., Srivastava, R., Strutton, D., The Will to Win: An Empirical Assessment of How Sales Managers Can Impact Sales Performance, AMA Conference, Chicago, Illinois, (1998).
Pelton, L.E., Uddin, A., Srivastava, R., Strutton, D., Where Sleeping Dogs Lie, AMA Conference, Chicago, Illinois, (1998).
Pelton, L.E., Gavrielides, Y., Emenheiser, D., Tas, R., The Relationship Between Employee Satisfaction and Customer Satisfaction in Chain Restaurants, International CHRIE Convention, Las Vegas, Nevada, (1998).
Pelton, L.E., Rylander, D., Srivastava, R., Grabbing the Tiger by the Tale: Ethics and Social Responsibility in Global Logistics, World Marketing Conference, Kuala Lumpur, Malaysia, (1998).
Pelton, L.E., The Entelechy of Entente: Risky Relationships in International Distribution, Academy of Marketing Science Annual Conference, Miami, Florida, (1997).
Pelton, L.E., Young, J., Strategic Alliances: Perils and Promise in the Rose Garden, Southern Marketing Association, Dallas, Texas, (1997).
Pelton, L.E., Strutton, D., How To Promote Solidarity Among Colleges of Business, Southwestern Marketing Association, Dallas, Texas, (1997).
Pelton, L.E., Chowdhury, J., Vitell, S., En Route to Relational Ethics: Proposed Detour from Monadic Research Paths, AMA Conference, Chicago, Illinois, (1996).
Pelton, L.E., Strutton, D., Lumpkin, J., A Political Economy Perspective on How Consumer Costs Can Be Reduced for Pharmaceuticals, Academy of Business Administration, Reno, Nevada, (1995).
Pelton, L.E., Young, J., Gilbert., F., Speculation on Strategic Alliance Failure: Gender and Family Orientation in Strategic Bridging, World Marketing Conference, Melbourne, Australia, (1995).
Pelton, L.E., Strutton, D., Toward the Development of Guidelines Regarding When Full-Disclosure is (Is Not) Required in Selling, World Marketing Conference, Melbourne, Australia, (1995).
Pelton, L.E., Strutton, D., Rawwas, M., A Preliminary Study of the Promotional Implications Associated with the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions, Academy of Marketing Science Annual Conference, Coral Gables, Florida, (1994).
Pelton, L.E., Strutton, D., True, S., Tudor, R., An Exploratory Investigation of Students' Perceptions of Psychological Climate and Trust in Higher Education, Academy of Marketing Science Annual Conference, Coral Gables, Florida, (1994).
Pelton, L.E., Strutton, D., True, S., Social Responsibility as an Ecological Imperative, Atlantic Marketing Association, Baltimore, Maryland, (1994).
Pelton, L.E., Strutton, D., True, S., Country-of-Origin Perceptions Among Russian Consumers: An Investigation of International Stereotypes, Marketing: Satisfying a Diverse Customerplace, Austin, Texas, (1994).
Pelton, L.E., Rawwas, M., Strutton, D., The Influence of the Symbolic and Functional Nature of Products on Consumer Perceptions of Product Owners, Midwest Marketing Association Proceedings, St. Louis, Missouri, (1994).
Pelton, L.E., Strutton, D., True, S., Ethical Decision-Making in Disposition Choice: Ethical Ideology as a Salient Framing Dimension, Southwestern Marketing Association, Dallas, Texas, (1994).
Pelton, L.E., Strutton, D., An Interactionist Paradigm for Assessing Student Outcomes in Marketing Curriculums, Academy of Marketing Science Annual Conference, Miami, Florida, (1993).
Pelton, L.E., Strutton, D., Vitell, Grove, S., The Efficacy of the Techniques of Neutralization as a Means to Explain Unethical Sales Behavior: A Preliminary Study, Academy of Marketing Science Annual Conference, Miami, Florida, (1993).
Pelton, L.E., Tudor, R., Strutton, D., The Relationship Between Psychological Climate and Sales Force Training, Academy of Marketing Science Annual Conference, Miami, Florida, (1993).
Pelton, L.E., The Relationship Between Psychological Climate and Trust in the Faculty-Administrator Channel, Marketing: Satisfying a Diverse Customerplace, Houston, Texas, (1993).
Pelton, L.E., Strutton, D., The Influence of Psychological Climate on Conflict Resolution in Franchising Channels, Society of Franchising, Boston, Massachusetts, (1993).
Pelton, L.E., Strutton, D., Surveying the Elderly: A Discussion of How Marketers Can Address Age-Based Influences on the Data Collection Process, Southwestern Marketing Association, New Orleans, Louisiana, (1993).
Pelton, L.E., Strutton, D., Tudor, R., Southeast Asian Perceptions of U.S. and Japanese Imports: A Cross-National Comparison of Country-of-Origin Effects, Academy of Marketing Science Annual Conference, Miami, Florida, (1992).
Pelton, L.E., Strutton, D., Tudor, R., The Relationship of Channel Structure, Climate and Power to Exchange: Relationalism Revisited, Academy of Marketing Science Annual Conference, Miami, Florida, (1992).

Keynote/Plenary Address

Pelton, L.E., Research Science INstitute (Beijing, PRC), (2013).
Pelton, L.E., PRC Management and Marketing Conference, Shanghai, China-PRC, (2011).
Pelton, L.E., Tsinghua University, Shenzhen, China, (2011).

Lecture

Pelton, L.E., Fudan University, (2013).
Pelton, L.E., U.S. - China Chamber of Commerce Greater Dallas, (2013).
Pelton, L.E., Hong Kong Baptist University, Hong Kong, China- Hong Kong, (2011).
Pelton, L.E., Hong Kong Baptist University, (2011).
Pelton, L.E., U.S. - China Chamber of Commerce Greater Dallas, (2011).
Pelton, L.E., Xiamen University, Xiamen, China-PRC, (2011).
Pelton, L.E., Chinese University of Hong Kong, Hong Kong SAR, China- Hong Kong, (2010).
Pelton, L.E., Hanoi University, Hanoi, Viet Nam, (2010).
Pelton, L.E., Hong Kong Baptist University, Hong Kong SAR, China- Hong Kong, (2010).
Pelton, L.E., National Central University, ROC, Taiwan, (2010).
Pelton, L.E., National ChengChi Universit, ROC, Taiwan, (2010).
Pelton, L.E., National Taiwan Ocean University, ROC, Taiwan, (2010).
Pelton, L.E., National Taiwan Ocean University, ROC, Taiwan, (2010).
Pelton, L.E., Xiamen University, Xiamen, China, (2010).
Pelton, L.E., Fudan University, (2009).

Oral Presentation

Pelton, L.E. (Discussant), 2013 World Marketing Congress, (2013).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2013).
Pelton, L.E. (Discussant), Association of Marketing Educators Conference, (2013).
Pelton, L. (Author), Nguyen, T.D. (Author), Academy of Marketing Science, Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises., AMS Conference, United States of America. (2013 - 2013).
Nguyen, T.D. (Author), Pelton, L. (Author), Academy of Marketing Science, Intra-identity Negotiation and Consumption Attitudes: The Role of Self-discrepancy, AMS Conference, United States of America. (2013 - 2013).
Nguyen, T.D. (Author), Pelton, L. (Author), Academy of Marketing Science, It's Personal, It's Not Business: The Effects of Moods on Advertisements Recall, AMS Conference, United States of America. (2013 - 2013).
Nguyen, T.D. (Author), Pelton, L. (Author), Academy of Marketing Science, Local or Global: The Effects of Generation Y's Ethnic Struggles and Cultural Values, AMS Conference, United States of America. (2013 - 2013).
Nguyen, T.D. (Author & Presenter), Pelton, L.E. (Author), Ngamsiriudom, W. (Author), American Marketing Association Winter, My Mirror Speaks: The Moderating Role of Self-discrepancy on Conspicuous and Sustainable Consumer Behaviors, AMA Conference, Las Vegas, Nevada, United States of America. (2012 - 2012).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2012).
Pelton, L.E., Speech to executive delegation from China, India China Americas (ICA) Institute, (2012).
Pelton, L.E. (Discussant), Society for Marketing Advances, (2012).
Pelton, L.E. (Discussant), Society for Marketing Advances, (2012).
Pelton, L.E., Academy of Marketing Science Annual Conference, (2011).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2011).
Pelton, L.E. (Discussant), Association of Marketing Educators Conference, (2011).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2010).
Pelton, L.E. (Discussant), Association of Marketing Educators Conference, (2010).
Pelton, L.E., Association of Marketing Educators Conference, (2010).
Pelton, L.E. (Discussant), Society for Marketing Advances, (2010).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2009).
Pelton, L.E. (Discussant), Association of Marketing Educators Conference, (2009).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2008).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2007).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2006).
Pelton, L.E. (Discussant), Management International Business Conference, Portoroz, Slovenia, (2006).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, (2005).
Pelton, L.E. (Discussant), Academy of Marketing Science Annual Conference, Coral Gables, Florida, (2001).
Pelton, L.E. (Discussant), AMA Conference, Chicago, Illinois, (2000).
Pelton, L.E. (Discussant), AMA Conference, Chicago, Illinois, (1999).
Pelton, L.E. (Discussant), Southwestern Marketing Association, Houston, Texas, (1993).
Pelton, L.E. (Discussant), Regional Symposium on Teaching Business Ethics, Memphis, Tennessee, (1992).
Pelton, L.E. (Discussant), Atlantic Marketing Association, Baltimore, Maryland, (1991).

Panel Presentation

Pelton, L.E. (Author & Presenter), Peterson, R. (Presenter), Ingene, C.A. (Author & Presenter), Golden, L. (Author & Presenter), Brockett, P. (Author & Presenter), Academy of Marketing Science Annual Conference, Facts and Direct Selling Marketing Channels: Fallacies, Academy of Marketing Science, Monterrey Bay, CA, United States of America. (2022 - 2022).
Pelton, L.E. (Panelist), Society for Marketing Advances, The Future of Marketing Education: Challenges and Opportunities, University of North Texas, New Orleans, LA, United States of America. (2019 - 2019).

Paper

Pelton, L.E. (Author & Presenter), Malhan, A.S. (Author & Presenter), Pappu, M. (Author), Society for Marketing Advances, Do Smart Carts Make Retailers Smarter?, Society for Marketing Advances, Charlotte, NC, United States of America. (2021 - 2021).

Scholarly Meeting Contribution

Pelton, L.E. (Panelist), Society for Marketing Advances, Best Practices in Teaching International Business Students, New Orleans, LA, United States of America. (2019 - 2019).

Contracts, Grants, Sponsored Research

Fellowship

Pelton, L.E., "Faculty Development Leave," sponsored by Li and Fung Pte. Ltd, International, $25000 Funded. ( - 2017).
Pelton, L.E., "Faculty Development Leave," sponsored by Crest Foods Foundation, State, $12500 Funded. (2016 - 2017).

Grant - Research

Pelton, L.E., "Global Venture Fund," sponsored by UNT International, University of North Texas, $2000 Funded. (2025 - 2025).
Pelton, L.E., ""Illusion of Control"," sponsored by G. Brint Ryan College of Business, University of North Texas, $10000 Funded. ( - 2024).
Pelton, L.E., "Building Trust in the Marketplace: Direct Selling," sponsored by Direct Selling Education Foundation, National, $2000 Funded. ( - 2023).
Pelton, L.E., "Summer Research Grant," sponsored by G. Brint Ryan College of Business, University of North Texas, $10000 Funded. (2023 - 2023).
Pelton, L.E., "Thai Women Empowerment Film," sponsored by Direct Selling Education Foundation, National, $5000 Funded. ( - 2022).
Pelton, L.E., Chowdhury, J., "NextGen Course ReDesign Grant (through C.L.E.A.R.)," sponsored by University of North Texas Office of the Provost, State, $5000 Funded. (2012 - 2012).
Ertekin, S., Pelton, L.E., "Research Development Grant," sponsored by Missouri Southwestern State University, State, $4800 Funded. (2012 - 2012).
Pelton, L.E., "N-Gen Faculty Fellowship," sponsored by University of North Texas C.L.E.A.R. through Office of the Provost, State, $1000 Funded. (2010 - 2010).
Pelton, L.E., "N-Gen Faculty Fellowship," sponsored by University of North Texas C.L.E.A.R. through Office of the Provost, State, $1000 Funded. (2009 - 2009).
Pelton, L.E., "Senior N-Gen Fellow, N-Gen Fellowship (Culture and Consumption)," sponsored by UNT C.L.E.A.R., Funded. (2009 - 2009).
Pelton, L.E., Chowdhury, J., "Learning Enhancement Grant," sponsored by CLEAR, Funded. (2007 - 2007).
Pelton, L.E., "Cheung Foundation Supplement," sponsored by Cheung Foundation, International, $100000 Funded. (2006 - 2007).
Ganesh, G., Pelton, L.E., "Learning Enhancement Grant," sponsored by UNT CLEAR, Funded. (2005 - 2005).
Pelton, L.E., "Other Publications," Funded. (2003 - 2003).
Pelton, L.E., "U.S. Department of Education Grant OMB No. 1875-0106," sponsored by GOV-Department of Education (DE), Federal, $194437.65 Funded. (1999 - 2003).
Pelton, L.E., "Supplemental Faculty Research Grant," sponsored by University of North Texas, University of North Texas, $1000 Funded. ( - 1999).
Pelton, L.E., "Developing Scholars Award," sponsored by University of North Texas, State, $7500 Funded. (1998 - 1998).
Pelton, L.E., "Professional Development Institute Grant," sponsored by University of North Texas, State, $10000 Funded. (1998 - 1998).
Pelton, L.E., "Summer Research Grant," sponsored by University of North Texas, State, $5000 Funded. (1998 - 1998).
Pelton, L.E., Erramilli, K., Tan, W., "Overseas United Bank National University of Singapore," sponsored by Overseas United Bank, International, $50000 Funded. (1997 - 1997).
Pelton, L.E., "Research Initiation Grant," sponsored by University of North Texas, State, $10500 Funded. (1995 - 1995).
Pelton, L.E., "Summer Research Grant," sponsored by University of North Texas, State, $5000 Funded. (1995 - 1995).
Pelton, L.E., "Supplemental Faculty Research Grant," sponsored by University off North Texas, $2500 Funded. (1995 - 1995).
Pelton, L.E., "Augusta State University Foundation, Faculty Development," sponsored by Augusta State University Foundation, State, $1500 Funded. (1993 - 1993).
Pelton, L.E., "Faculty Research and Development Committee, Augusta State University," sponsored by Augusta State University, $1000 Funded. (1992 - 1992).
Pelton, L.E., "Faculty Research and Development, Augusta State University," sponsored by Augusta State University, State, $5000 Funded. (1992 - 1992).
Pelton, L.E., "Research Institute of Pharmaceutical Science, University of Mississippi," sponsored by University of Mississippi, State, $2137 Funded. (1992 - 1992).
Pelton, L.E., "Research Institute of Pharmaceutical Science, University of Mississippi," sponsored by University of Mississippi, State, $2137 Funded. (1991 - 1991).
Pelton, L.E., "School of Business, Augusta State University," sponsored by Augusta State University, State, $4200 Funded. (1991 - 1991).

Grant - Teaching

Pelton, L.E. (Principal), "Charn Uswachoke International Education," sponsored by UNT International, University of North Texas, $2200 Funded. (2021 - 2022).

Service

University Service

Committee Member, Search Committee Ryan Professor of Marketing. (September 2022 - Present).
Chairperson, Search Committee Assistant Professor of Marketing. (September 2021 - Present).
Committee Member, Faculty Senate Budget Committee. (August 28, 2021 - Present).
Committee Member, Search Committee (Assistant Professor of Marketing). (November 2020 - Present).
Chairperson, Academic Affairs Committee. (August 26, 2020 - Present).
Chairperson, Faculty Senate Budget Committee. (August 26, 2020 - Present).
Committee Member, Personnel Affairs Committee. (November 2019 - Present).
Committee Chair, Faculty Budget Committee. (August 2019 - Present).
Committee Member, DMLOM Travel and Research Resources Committee. (September 2018 - Present).
Committee Member, Marketing Doctoral Committee. (September 2018 - Present).
Committee Chair, Academic Affairs Committee. (August 2018 - Present).
Member, Committee on the Status of People of Color. (2016 - Present).
Committee Member, Mu Kappa Tau. (2015 - Present).
Other (Committee Member), Oversight Core Curriculum Committee. (2014 - Present).
Student Org Advisor (Professional Org), Mu Kappa Tau. (2001 - Present).
Committee Member, UNT Budget Steering Committee. (August 2024 - 2025).
Chairperson, Search Committee - Advanced Assistant or Associate Professor of Marketing. (July 2024 - April 2025).
Chairperson, Search Committee - Assistant Professor of Marketing. (September 2023 - March 2024).
Committee Member, Search Committee Assistant Professor of Marketing. (July 2023 - November 2023).
Committee Chair, Search Committee Assistant Professor of Marketing. (May 2022 - July 2022).
Committee Member, Academic Integrity Task Force. (February 2021 - May 2022).
Committee Member, DMLOM Social Committee. (September 2019 - March 2020).
Committee Chair, DMLOM Charter Ad Hoc Committee. (2017 - 2018).
Student Org Advisor (Professional Org), ASCEND Pan-Asian Leaders UNT Chapter. (2012 - 2016).
2013 World Marketing Congress. (2013 - 2013).
Jewish Studies Program. (2011 - 2013).
Faculty Salary Committee. (2010 - 2013).
International Studies Program Committee. (2000 - 2013).
Search Committee -- UNT Career Center Director. (2012 - 2012).
Dissertation - Eric Van Steenburg. (2011 - 2012).
Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing. (2010 - 2012).
Asia Pacific Economic Cooperation. (2011 - 2011).
Voices of the Future. (2011 - 2011).
Dissertation - Iman Naderi. (2010 - 2011).
Committee Chair, DM&L Ph.D. Coordinator. (September 1, 2010 - August 31, 2011).
Committee Member, Doctoral Program Committee. (September 1, 2010 - August 31, 2011).
Committee Member, Ph.D. Committee. (September 1, 2010 - August 31, 2011).
Asia Pacific Economic Cooperation. (2010 - 2010).
International Conference on Relationship Marketing. (2010 - 2010).
Student Conduct Appeals Committee. (2010 - 2010).
Task Force on Diversity and Multiculturalism. (2010 - 2010).
Faculty Senate Budget Committee. (2004 - 2010).
Committee Chair, Doctoral Program Committee. (September 1, 2009 - August 31, 2010).
Committee Member, International Committee. (September 1, 2009 - August 31, 2010).
Other, (2009 - 2009).
Other, (2009 - 2009).
Other, (2009 - 2009).
Academic Integrity Committee. (2009 - 2009).
Asia Pacific Economic Cooperation. (2009 - 2009).
Marketing Management Association. (2009 - 2009).
Personal Affairs Committee. (2009 - 2009).
Ph.D. Coordinator. (2009 - 2009).
Voices of the Future. (2009 - 2009).
Committee Member, Marketing and Logistics Curriculum Committee. (September 1, 2008 - August 31, 2009).
Committee Chair, OPS. (September 1, 2008 - August 31, 2009).
Committee Member, Personal Affairs Committee. (September 1, 2008 - August 31, 2009).
Committee Member, Ph.D. Committee. (September 1, 2008 - August 31, 2009).
Committee Member, Promotion and Tenure Committee. (September 1, 2008 - August 31, 2009).
Other, (2008 - 2008).
Other, (2008 - 2008).
Other, (2008 - 2008).
Voices of the Future. (2008 - 2008).
Voices of the Future. (2008 - 2008).
Committee Member, Diversity Advisory. (September 1, 2007 - August 31, 2008).
Other, (2007 - 2007).
Other, (2007 - 2007).
Promotion and Tenure Committee. (2007 - 2007).
UNT Community Award Committee. (2007 - 2007).
University Review Committee. (2006 - 2007).
Advisory Board UNT Honors Program. (2002 - 2007).
University of North Texas Faculty Senate. (2001 - 2007).
Department of Marketing and Logistics. (2000 - 2007).
Committee Member, Diversity Advisory Committee. (September 1, 2006 - August 31, 2007).
Committee Member, Faculty Senate Representatives. (September 1, 2006 - August 31, 2007).
Other, (2006 - 2006).
UNT Senate Budget Committee. (2006 - 2006).
Faculty Participation in Governance. (2001 - 2006).
Committee Member, Scholarship Committee. (September 1, 2005 - August 31, 2006).
Committee Member, International Committee. (September 1, 2004 - August 31, 2006).
Other, (2005 - 2005).
Committee Member, Faculty Senate Representatives. (September 1, 2004 - August 31, 2005).
Other, (2004 - 2004).
Faculty Participation in Governance. (2004 - 2004).
World Marketing Congress. (2004 - 2004).
Other, (2003 - 2003).
SECS Director Search Committee. (2003 - 2003).
University of North Texas Faculty Senate. (2003 - 2003).
UNT Scholarship Committee. (2002 - 2003).
UNT Honors Day Committee. (2000 - 2003).
UNT Visiting Seminar/Lecture Series. (2000 - 2003).
Academy of Marketing Science Annual Conference. (2002 - 2002).
Executive Committee of the UNT Faculty Senate. (2002 - 2002).
Executive Committee, UNT Department of Marketing. (2002 - 2002).
University of North Texas Faculty Senate. (2002 - 2002).
AMA Conference. (2001 - 2001).
AMA Summer Educators Conference. (2001 - 2001).
AMA Conference. (2000 - 2000).
Promotion and Tenure Committee. (1999 - 2000).
Student Org Advisor (Professional Org), Logistics Student Association. (1996 - 2000).
Track Organizer, Academy of Marketing Science Multi-Cultural Marketing Conference. (1999 - 1999).
AMA Conference. (1999 - 1999).
American Marketing Association Summer Educators. (1999 - 1999).
Scholarship Committee, UNT College of Business Administration. (1999 - 1999).
Executive Committee, UNT Department of Marketing. (1998 - 1999).
Research Committee, UNT College of Business Administration. (1998 - 1999).
Traffic Appeals Committee, University of North Texas. (1998 - 1999).
Curriculum Committee, UNT Department of Marketing. (1996 - 1999).
Student Org Advisor (Professional Org), American Marketing Association. (1995 - 1999).
Personnel Affairs Committee, UNT Department of Marketing. (1995 - 1999).
Faculty Search Committee (Marketing and Logistics). (1998 - 1998).
Southwestern Marketing Association. (1998 - 1998).
AACSB Mission Statement Committee, UNT College of Business Administration. (1997 - 1997).
Academy of Marketing Science Annual Conference. (1997 - 1997).
AMS World Marketing Congress, Retailing. (1997 - 1997).
Faculty Search Committee (Logistics). (1997 - 1997).
AACSB Reaccreditation Process Team, UNT COBA Mission Statement. (1996 - 1996).
Southern Marketing Association. (1996 - 1996).
Academy of Marketing Science Annual Conference. (1995 - 1995).
Consumer Ethics: Techniques of Neutralization. (1995 - 1995).
Product Development: Re-Engineering the Marketing Concept. (1995 - 1995).
Relationship Marketing & Consumer Behavior, Ph.D. seminar. (1995 - 1995).
AMA Conference. (1994 - 1994).
AMA Conference. (1994 - 1994).
Doctoral Student Association. (1994 - 1994).
Logistics in the New Millennium. (1994 - 1994).
Southwestern Marketing Association. (1993 - 1993).
Subcommittee on AACSB Standards in Undergraduate Curriculum, Augusta State University. (1993 - 1993).
School of Business Curriculum Committee, Augusta State University. (1992 - 1993).
Academic Majors Assessment Committee, Augusta State University. (1992 - 1992).
Awards Committee, Augusta State University, Faculty Recognition. (1992 - 1992).
Faculty Research and Development Committee, Augusta State University. (1992 - 1992).
AMA Collegiate Chapter, University of Mississippi. (1990 - 1990).
Doctoral Student Organization, University of Mississippi. (1990 - 1990).
Graduate Student Body, University of Mississippi. (1990 - 1990).

Public Service

Board Member, Education Unbound.org. McKinney, Texas. (January 2015 - Present).
Committee Member, U.S.-China Chamber of Commerce, Dallas. (2012 - Present).
Board Member, Advisory Board - UNT Jewish Studies Program. Denton, Texas. (2010 - 2018).
Member (Other Community Service Activities), World Affairs Council. Dallas, Texas. (2008 - 2018).
Chairperson, Virtual Trade Mission Foundation. District of Columbia. (2012 - 2015).
Other (Other Community Service Activities), Hong Kong American Center. Hong Kong, (2010 - 2012).
Other (Other Community Service Activities), Michael Stern Parkinsons Foundation. New York. (2008 - 2011).
Committee Member, International Business Academy. Carrollton, United States of America. (September 2011 - October 2011).
Committee Member, Greater Dallas Asian American Chamber of Commerce. (2010 - 2010).
Committee Member, International Business Academy. Carrollton, United States of America. (September 2010 - October 2010).
Other (Other Community Service Activities), Hicks Elementary School. Frisco, Texas. (2009 - 2009).
Committee Member, International Business Academy. Carrollton, United States of America. (September 2009 - October 2009).
Committee Member, International Business Academy. Carrollton, United States of America. (September 2008 - October 2008).
Other (Volunteer), RAINN. Texas. (1985 - 1990).

Professional Service

Reviewer, Conference Paper, Academy of Marketing Science. (December 2022 - Present).
Reviewer, Journal Article, Journal of Business Research. (November 2022 - Present).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. (October 2022 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Marcomarketing. (October 2022 - Present).
Reviewer, Journal Article, European Journal of Marketing. (September 2022 - Present).
External T&P Letter Writer, Cleveland State University. (August 2022 - Present).
External T&P Letter Writer, Fairfield University, Dolan College of Business. (July 2022 - Present).
Reviewer, Conference Paper, Society for Marketing Advances. (July 2022 - Present).
Track Organizer, Academy of Marketing Science. New Orleans, LA. (June 2022 - Present).
External T&P Letter Writer, Penn State University Abington. (May 2022 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Retailing and Consumer Services. (March 2022 - Present).
Track Organizer, International Society of Marketing. Houston, Texas. (February 2022 - Present).
External T&P Letter Writer, New Mexico State University. (February 2022 - Present).
Reviewer, Conference Paper, Academy of Marketing Science. (September 2021 - Present).
Board of Directors, International Society of Marketing. (May 2021 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Marketing Theory and Practice. (May 2021 - Present).
Reviewer, Journal Article, Journal of Retailing (Special Issue). (April 2021 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (March 2021 - Present).
Reviewer, Journal Article, International Journal of Retailing and Consumer Studies. (February 2021 - Present).
Committee Member, DSEF Fellows Advisory Baord. (January 2021 - Present).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. (January 2021 - Present).
Editorial Review Board Member, Journal of Inter-Organizational Relationships. (January 2020 - Present).
Other (Invited Scholar), Tsinghua University (Taiwan). (September 2019 - Present).
Reviewer, Conference Paper, Society for Marketing Advances. (July 2019 - Present).
Other (invited Scholar), National Taiwan Ocean University. (June 2019 - Present).
Reviewer, Journal Article, Journal of Product and Brand Management. (March 2019 - Present).
Reviewer, Conference Paper, Academy of Marketing Science. (2019 - Present).
Reviewer, Conference Paper, American Marketing Association. (2019 - Present).
Reviewer, Conference Paper, Association of Collegiate Marketing Educators. (2019 - Present).
Reviewer, Journal Article, Chinese Journal of Communication. (2019 - Present).
Board of Directors, Education Unbound. (2019 - Present).
Reviewer, Ad Hoc Reviewer, European Journal of Marketing. (2019 - Present).
Reviewer, Conference Paper, European Marketing Assciation Conference. (2019 - Present).
Other (Invited Scholar), Fairfield University (Dolan School of Business). (2019 - Present).
Reviewer, Journal Article, International Journal of Retailing and Consumer Studies. (2019 - Present).
Reviewer, Journal Article, Journal of Business and Industrial Marketing. (2019 - Present).
Reviewer, Conference Paper, Marketing Management Association Fall Conference. (2019 - Present).
Reviewer, Conference Paper, Marketing Management Association Spring Conference. (2019 - Present).
Committee Member, International Business Academy. Carrolton-Farmers Branch ISD, (2006 - Present).
Other (Faculty Mentor), Ph.D. Mentoring Program at the Academy of Marketing Science. (2006 - Present).
Editorial Review Board Member, Journal of Marketing Channels. (1994 - Present).
Reviewer, Conference Paper, European Marketing Association Conference. (January 2011 - February 2022).
Board of Advisors, Direct Selling Education Foundation. Washington, D.C., D.C.. (March 2019 - December 2021).
Reviewer, Conference Paper, Association of Collegiate Marketing Educators. (August 2021 - November 2021).
Reviewer, Journal Article, International Journal of Retail and Distribution Management. (April 2021 - November 2021).
Reviewer, Journal Article, Journal of Retailing. (2018 - 2019).
Guest Speaker, APEC Trade Ministerial. (2017 - 2017).
Other (Invited Scholar), Duke University (Fuqua School of Business). (2016).
Other (Invited Scholar), Emory University Goizueta School of Business. (2016).
Other (Track Chair), Society for Marketing Advances. (2015 - 2016).
Other (Evaluator), Dissertation Competition Review Committee at the Academy of Marketing Science. (2010 - 2016).
Other (U.S. Delegation Leader), APEC CEO Summit. (2015 - 2015).
Other (U.S. Delegation Leader), APEC CEO Summit. (2014 - 2014).
Other (U.S. Trade Observer), APEC Trade Ministerial. (2013 - 2013).
Reviewer, Ad Hoc Reviewer, Journal of Academy of Marketing Science. (2013 - 2013).
Board of Advisors, Journal of Relationship Marketing. (2013 - 2013).
Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2013 - 2013).
Other (Expert Witness), ThomsonReuters. (2013 - 2013).
Other (U.S. Delegation Leader), APEC CEO Summit and Trade Ministerial. (2012 - 2013).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2012 - 2013).
Reviewer, Journal Article, International Journal of Accounting, Auditing and Performance Evaluation. (2011 - 2013).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2011 - 2013).
Reviewer, Conference Paper, Society for Marketing Advances. (2011 - 2013).
Reviewer, Journal Article, Journal of Marketing Channels. (2008 - 2013).
Reviewer, Journal Article, Academy of Marketing Science Annual Conference. (2000 - 2013).
Reviewer, Conference Paper, Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing. (2012 - 2012).
Editorial Review Board Member, Journal of Asia-Pacific Marketing. (2012 - 2012).
Reviewer, Conference Paper, Society for Marketing Advances. (2012 - 2012).
Reviewer, Textbook, Solomon and Tuten Book. (2012 - 2012).
Other (Expert Witness), ThomsonReuters. (2012 - 2012).
Reviewer, Conference Paper, AMA Winter Educator's Conference. (2010 - 2012).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2010 - 2012).
Editorial Review Board Member, Journal of Marketing Channels. (2010 - 2012).
Editorial Review Board Member, Journal of Mobile Communications. (2009 - 2012).
Board of Advisors, Journal of Relationship Marketing. (2007 - 2012).
Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2005 - 2012).
Reviewer, Conference Paper, ACME Conference. (1994 - 2012).
Reviewer, Conference Paper, Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing. (2011 - 2011).
Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (2011 - 2011).
Reviewer, Conference Paper, ACME Conference. (2011 - 2011).
Other (U.S. Delegation Leader), APEC CEO Summit. (2011 - 2011).
Reviewer, Journal Article, International Journal of Retailing and Distribution Management. (2011 - 2011).
Reviewer, Journal Article, Journal of Asia-Pacific Marketing. (2011 - 2011).
Reviewer, Journal Article, Journal of Business Research. (2011 - 2011).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2011 - 2011).
Reviewer, Journal Article, Journal of Marketing Channels. (2011 - 2011).
Reviewer, Journal Article, Journal of Marketing Theory & Practice. (2011 - 2011).
Reviewer, Journal Article, Journal of Retailing. (2011 - 2011).
Reviewer, Conference Paper, Society for Marketing Advances. (2011 - 2011).
Other (Expert Witness), The Roundtable Group (Confidential Clients). Washington, District of Columbia. (2011 - 2011).
Board of Advisors, U.S. Virtual Trade Mission. Washington, District of Columbia. (2011 - 2011).
Reviewer, Conference Paper, Academy of Marketing Science 2012 World Marketing Congress - Cultural Perpectives in Marketing. (2010 - 2010).
Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (2010 - 2010).
Reviewer, Conference Paper, AMA Summer Educators Conference. (2010 - 2010).
Reviewer, Conference Paper, AMA Winter Educator's Conference. (2010 - 2010).
Other (U.S. Delegation Leader), APEC CEO Summit. (2010 - 2010).
Reviewer, Conference Paper, Association of Marketing Educators Conference. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, International Journal of Physical Distribution and Logistics Management. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Asia-Pacific Marketing. (2010 - 2010).
Editor, Journal Editor, Journal of Business and Industrial Marketing. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Business and Industrial Marketing. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Global Marketing. (2010 - 2010).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2010 - 2010).
Editor, Journal Editor, Journal of Marketing Channels. (2010 - 2010).
Editor, Journal Editor, Journal of Relationship Marketing. (2010 - 2010).
Reviewer, Conference Paper, Society for Marketing Advances. (2010 - 2010).
Other (Expert Witness), The Roundtable Group (Confidential Clients). Washington, District of Columbia. (2010 - 2010).
Other (Expert Witness), ThomsonReuters. (2010 - 2010).
Other (Research Mentor), Thuy Nguyen, Waros Ngamsiriudom. (2010 - 2010).
Editor, Textbook, Tuten and Solomon Textbook Proposal. (2010 - 2010).
Reviewer, Conference Paper, Society for Marketing Advances. (2009 - 2010).
Other (U.S. Delegation Leader), APEC CEO Summit. (2009 - 2009).
Other (U.S. Delegation Leader), APEC CEO Summit. (2009 - 2009).
Board of Advisors, Journal of Relationship Marketing. (2000 - 2009).
Other (Supply Chain Management Track Chair), Marketing Management Association. (2008).
Other (Expert Witness), ThomsonReuters. (2008 - 2008).
Reviewer, Conference Paper, Society for Marketing Advances. (2007 - 2008).
Editor, Journal Editor, Journal of Marketing Theory & Practice. (1994 - 2008).
Board of Advisors, Journal of Business Ethics. (2000 - 2007).
Editor, Journal Editor, Journal of Marketing Channels. Binghamton, New York. (1999 - 2007).
Committee Chair, Management International Conference. (2006).
Other (Expert Panelist), Management International Conference. (2006).
Other (Expert Panelist), Ministry of Education. Beijing, (2006 - 2006).
Other (Plenary Speaker), Ministry of Education. New Delhi, (2006 - 2006).
Other (Expert Witness), ThomsonReuters. (2004 - 2006).
Other (Research Board), Institute of CRM. Atlanta, Georgia. (2003 - 2006).
Guest Speaker, Higher Education Committee/M.E.. Kuala Lumpur, (2005 - 2005).
Other (Expert Panelist), Strategic Channels Management. Shanghai, (2005 - 2005).
Other (Track Chair), World Marketing Congress. (2004 - 2005).
Committee Chair, Academy of Marketing Science Annual Conference. Coral Gables, Florida. (2004 - 2004).
Committee Chair, AMA Conference. Phoenix, Arizona. (2004 - 2004).
Other (Channels and CRM Track Chair), American Marketing Association. (2004 - 2004).
Other (Expert Panelist), Ministry of Education. Guangzhon, (2004 - 2004).
Other (Track Chair), Academy of Marketing Sciences. (2003 - 2004).
Other (Other Professional Service Activities), AMA Conference. Chicago, Illinois. (2000 - 2003).
Other (Product and Pricing Strategy Track Chair), Academy of Marketing Science. (2002 - 2002).
Officer, President/Elect/Past (Other Professional Service Activities), Federation of Business Disciplines. Houston, Texas. (2002 - 2002).
Editor, Journal Editor, Journal of Business and Industrial Marketing. (2001 - 2001).
Other (Expert Panelist), AMA Conference. Chicago, Illinois. (2000 - 2000).
Editor, Journal Editor, Journal of Business and Entrepreneurship, Special Issue on Franchising. (2000 - 2000).
Editor, Conference Proceedings, Advances in Marketing. (1999 - 1999).
Other (Other Professional Service Activities), AMA Conference. Chicago, Illinois. (1999 - 1999).
Other (Other Professional Service Activities), AMA Relationship Marketing SIG. Chicago, Illinois. (1999 - 1999).
Other (Other Professional Service Activities), Association of Collegiate Marketing Educators. Houston, Texas. (1999 - 1999).
Editor, Conference Proceedings, AMA Conference. (1998 - 1998).
Other (Other Professional Service Activities), Southwestern Marketing Association. Houston, Texas. (1998 - 1998).
Editor, Conference Proceedings, Advances in Marketing. (1995 - 1996).
Other (Other Professional Service Activities), Southwestern Marketing Association. Houston, Texas. (1994 - 1994).

Consulting

Other, Expert Witness, United States of America. (2002 - 2017).
Other, Crest Foods dba Nestles Tollhouse Café, United States of America. (1992 - 2017).
For Profit Organization, Express, Columbus, Ohio, United States of America. (2001 - 2016).
Other, China Council for the Promotion of International Trade (CCPIT), Beijing China-PRC, China. (2007 - 2015).
Other, China Council for the Promotion of International Trade (CCPIT), Beijing China-PRC, (2014).
Other, China Council for the Promotion of International Trade (CCPIT), Beijing China-PRC, (2013).
Other, China Council for the Promotion of International Trade (CCPIT), Beijing China-PRC, (2012).
Other, Aridi Computer Graphics, Dallas Texas, United States of America. (1994 - 2012).
Other, China Council for the Promotion of International Trade (CCPIT), Beijing China-PRC, (2011).
Other, Government Council on Social Sciences (Higher Education), Hanoi Viet Nam, (2011).
Other, Kuning Printing Company, Suzhou China-PRC, (2011).
Other, Watchemsprout, Baltimore Maryland, (2011).
Other, China Western Restaurant Group, Hong Kong China- Hong Kong, Hong Kong. (2009 - 2011).
Other, China Western Restaurant Group, (2010).
Other, Crest Foods, Inc., Richardson Texas, (2010).
Other, MarcusEvans, London United Kingdom, (2010).
Other, Genuine Fashions Pte. Ltd, China. (2000 - 2010).
Other, Crest Foods, (2009).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2009).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2009).
Other, Ministry of Higher Education, (2009).
Other, NCH Corporation, (2009).
Other, RTG Group, (2009).
Other, Aridi Compute Graphics, (2008).
Other, Crest Foods, (2008).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2008).
Other, Director General of Vietnam, (2008).
Other, IExE, (2008).
Other, MarcusEvans, (2008).
Other, Ministry of Higher Education, (2008).
Other, RTG Group, (2008).
Other, NCH Corporation, United States of America. (1998 - 2008).
Other, Aridi Computer Graphics, (2007).
Other, Chinese Traning Institute, (2007).
Other, Crest Foods, (2007).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2007).
Other, Director General of Vietnam, (2007).
Other, iCRM, (2007).
Other, IExE, (2007).
Other, MarcusEvans, (2007).
Other, Ministry of Higher Education, (2007).
Other, NCH Corporation, (2007).
Other, RTG Group, (2007).
Other, Aridi Compute Graphics, (2006).
Other, Chinese Traning Institute, (2006).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2006).
Other, iCRM, (2006).
Other, IExE, (2006).
Other, MarcusEvans, (2006).
Other, Ministry of Higher Education, (2006).
Other, NCH Corporation, (2006).
Other, Aridi Compute Graphics, (2005).
Other, Chinese Traning Institute, (2005).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2005).
Other, iCRM, (2005).
Other, MarcusEvans, (2005).
Other, Ministry of Higher Education, (2005).
Other, NCH Corporation, (2005).
Other, Aridi Compute Graphics, (2004).
Other, Chinese Traning Institute, (2004).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2004).
Other, EDS, (2004).
Other, iCRM, (2004).
Other, MarcusEvans, (2004).
Other, NCH Corporation, (2004).
Other, MarcusEvans, United Kingdom. (1993 - 2004).
Other, Aridi Compute Graphics, (2003).
Other, Chinese Traning Institute, (2003).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2003).
Other, iCRM, (2003).
Other, KAO Corporation aka Nihon Yuki Company, (2003).
Other, MarcusEvans, (2003).
Other, NCH Corporation, (2003).
Other, Aridi Compute Graphics, (2002).
Other, Chinese Traning Institute, (2002).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2002).
Other, iCRM, (2002).
Other, KAO, (2002).
Other, KAO Corporation aka Nihon Yuki Company, (2002).
Other, MarcusEvans, (2002).
Other, NCH Corporation, (2002).
Other, Aridi Compute Graphics, (2001).
Other, Chinese Traning Institute, (2001).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2001).
Other, iCRM, (2001).
Other, KAO, (2001).
Other, KAO Corporation aka Nihon Yuki Company, (2001).
Other, MarcusEvans, (2001).
Other, NCH Corporation, (2001).
Other, Aridi Compute Graphics, (2000).
Other, Crest Foods dba Nestles Tollhouse Cafe and Frulatti, (2000).
Other, iCRM, (2000).
Other, KAO, (2000).
Other, MarcusEvans, (2000).
Other, NCH Corporation, (2000).
Other, KAO Corporation aka Nihon Yuki Company, Japan. (1995 - 2000).
Other, Aridi Computer Graphics, United States of America. (1999).
Other, iCRM, (1999).
Other, NCH Corporation, (1999).
Other, Aridi Computer Graphics, United States of America. (1998).
Other, iCRM, (1998).
Other, MarcusEvans, (1998).
Other, Aridi Compute Graphics, (1997).
Other, MarcusEvans, (1997).
Other, Aridi Compute Graphics, (1996).
Other, MarcusEvans, (1996).
Other, Aridi Compute Graphics, (1995).
Other, MarcusEvans, (1995).
Other, Aridi Compute Graphics, (1994).
Other, MarcusEvans, (1994).
Other, Aridi Compute Graphics, (1993).
Other, Aridi Compute Graphics, (1992).