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Mara Singer

Lecturer

University of North Texas

Department of Management

Email: mara.singer@unt.edu

Education

  • PhD, Colorado State University, 2025
    Major: Media Communication
    Dissertation: Prime Time Tweets: A Thematic Analysis of Deion Sander's Tweets and Social Media's Role in Shaping the Construction and Perceptions of Sports Figure Authenticity
  • MA, Northern Illinois University, 1998
    Major: Communication Studies
    Dissertation: Print Media and Olympic Athletes: Sports Illustrated's Portrayal of Female Olympians in Los Angeles and Atlanta

Professional Positions

    Academic - Post-Secondary

  • Lecturer, University of Colorado-Boulder. University of Colorado-Boulder. (2024 - 2024).
  • Instructor of Record, Colorado State University. Colorado State University. (2023 - 2024).
  • Lecturer, Red Rocks Community College. Red Rocks Community College. (2006 - 2011).

Development Activities

  • Other (Professional Development Course), CLAW (Collaborative Learning Active Workspace Institute), UNT- DSI Clear. Denton,TX,United States of America. (September 2025 - December 2025).
  • Other (Professional Development Course), Certificate of Excellence for Teaching Online (CETO), UNT- DSI Clear. Denton,TX,United States of America. (2025 - June 2025).

Teaching

Teaching Experience

    University of North Texas

  • BUSI 3660 - Contemporary Business Writing and Presentation Skills, 5 courses.
  • MGMT 3660 - Contemporary Business Writing and Presentation Skills, 9 courses.

Directed Student Learning

  • Dissertation Committee Member, "Public Acceptance of Consumer Drone Delivery Scale Development and Validation," Supply Chain Management. (2025 - December 2026).
  • Honors Contract, "Financial Communication Barriers in Business," Finance and Administration. (September 2025 - December 2025).

Research

Published Intellectual Contributions

    Journal Article

  • Singer, M.F. (2025). Generational perspectives of sports figure authenticity: How age shapes fan perceptions of sports influencers in social media. 4 (3) 523-553. De Gruyter Brill.
  • Foerster, T.A., Chalgren, L., Abrams, K., Bice, C., Singer, M.F. (2025). Informing or Influencing? A Content Analysis of Wildlife Feeding Deterrence Messages in U.S. National Park Communications. Other. 30 (2) 183-203. SAGE Publications. https://doi.org/10.1177/10925872251388948
  • Singer, M. (2025). Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions. Societies. https://doi.org/10.3390/soc15050134
  • Singer, M. (2025). Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors. Journal of Sport Management. https://doi.org/10.1123/jsm.2023-0275
  • Singer, M. (2023). Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement. Online Media and Global Communication. https://doi.org/10.1515/omgc-2023-0038