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Mara Singer

Lecturer

University of North Texas

Department of Management

Email: mara.singer@unt.edu

Education

  • PhD, Colorado State University, 2025
    Major: Media Communication
    Dissertation: Prime Time Tweets: A Thematic Analysis of Deion Sander's Tweets and Social Media's Role in Shaping the Construction and Perceptions of Sports Figure Authenticity
  • MA, Northern Illinois University, 1998
    Major: Communication Studies
    Dissertation: Print Media and Olympic Athletes: Sports Illustrated's Portrayal of Female Olympians in Los Angeles and Atlanta

Teaching

Teaching Experience

    University of North Texas

  • BUSI 3660 - Contemporary Business Writing and Presentation Skills, 5 courses.
  • MGMT 3660 - Contemporary Business Writing and Presentation Skills, 8 courses.

Research

Published Intellectual Contributions

    Journal Article

  • Singer, M.F. (2025). Generational perspectives of sports figure authenticity: how age shapes fan perceptions of sports influencers in social media.
  • Singer, M. (2025). Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions. Societies. https://doi.org/10.3390/soc15050134
  • Singer, M. (2025). Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors. Journal of Sport Management. https://doi.org/10.1123/jsm.2023-0275
  • Singer, M. (2023). Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement. Online Media and Global Communication. https://doi.org/10.1515/omgc-2023-0038