Dr. Nancy E. Spears
University of North Texas
Marketing
(940) 565-3127
Email:

Education

PhD, Oklahoma State University, 1998.
Major: Business Administration
BS, Univesity of Texas at Austin, 1969.
Major: Education

Awards and Honors

(2005).

Teaching

Teaching Experience

University of North Texas
MKTG 3660, Advertising Management, 4 courses.
MKTG 4120, Consumer Behavior, 37 courses.
MKTG 4900, Special Problems, 1 course.
MKTG 4951, Honors College Capstone Thesis, 1 course.
MKTG 5150, Marketing Management, 1 course.
MKTG 5200, Consumer Behavior, 45 courses.
MKTG 6020, Seminar in Advanced Consumer Behavior, 9 courses.
MKTG 6900, Special Problems, 7 courses.
MKTG 6910, Special Problems, 13 courses.
MKTG 6940, Individual Research, 12 courses.
MKTG 6950, Doctoral Dissertation, 19 courses.

Directed Student Learning

Other,"21st Century Women in Ads," Marketing, Logistics, and Operations Management. (September 2019 – Present).

Undergraduate Honors Thesis,"Country of Origin Effects," Marketing, Logistics, and Operations Management. (August 20, 2021 – May 12, 2022).

Supervised Research, Marketing, Logistics, and Operations Management. (September 2020 – 2021).

Supervised Research, Marketing, Logistics, and Operations Management. (August 2019 – 2021).

Dissertation Committee Co-Chair,"Reenactment through Vintage Products," Marketing, Logistics, and Operations Management. (September 2019 – August 2021).

Other,"Consumer Perspectives In Finland," Marketing, Logistics, and Operations Management. (January 2021 – April 2021).

Other, Honors College. (August 2019 – December 2019).

Other, Honors College. (August 2019 – December 2019).

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2018 – 2019).

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (2018 – 2019).

Other, Other - Outside UNT. (2018 – 2019).

Other, Marketing, Logistics, and Operations Management. (2018 – 2019).

Other, Marketing, Logistics, and Operations Management. (2018 – 2019).

Dissertation Committee Member,"The Best of Both Worlds: Androgyny in Consumer Choice," Marketing, Logistics, and Operations Management. (October 2017 – May 2019).

Dissertation Committee Member, Marketing, Logistics, and Operations Management. (January 2017 – May 2018).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (August 2015 – May 2018).

Dissertation Committee Chair, Marketing, Logistics, and Operations Management. (September 2015 – June 2017).

Dissertation Committee Chair,"UNDERSTANDING CONSTRUAL MINDSETS AND ELABORATIVE PROCESSING,". (January 2015 – March 2016).

Dissertation Committee Chair,"USING YOUR IMAGINATION TO PURSUE GOALS- DAMPENING THE EFFECTS OF VISCERAL TEMPTATIONS," Marketing, Logistics, and Operations Management. (January 2014 – August 2015).

Dissertation Committee Chair. (2014 – 2014).

Dissertation Committee Chair. (2014 – 2014).

Dissertation Committee Chair. (2014 – 2014).

Other. (2014 – 2014).

Dissertation Committee Chair. (2013 – 2013).

Dissertation Committee Chair. (2013 – 2013).

Dissertation Committee Member. (2013 – 2013).

Dissertation Committee Member. (2013 – 2013).

Dissertation Committee Member. (2013 – 2013).

Dissertation Committee Member. (2013 – 2013).

Dissertation Committee Member. (2013 – 2013).

Other. (2013 – 2013).

Other. (2013 – 2013).

Dissertation Committee Chair. (2012 – 2012).

Dissertation Committee Chair. (2012 – 2012).

Dissertation Committee Member. (2012 – 2012).

Dissertation Committee Member. (2012 – 2012).

Dissertation Committee Member. (2012 – 2012).

Directed Individual/Independent Study. (2011 – 2011).

Dissertation Committee Chair. (2011 – 2011).

Dissertation Committee Chair. (2011 – 2011).

Dissertation Committee Member. (2011 – 2011).

Dissertation Committee Member. (2011 – 2011).

Dissertation Committee Member. (2011 – 2011).

Dissertation Committee Member. (2011 – 2011).

Other. (2011 – 2011).

Other. (2010 – 2010).

Supervised Research. (2010 – 2010).

Directed Individual/Independent Study. (2009 – 2009).

Dissertation Committee Member. (2009 – 2009).

Dissertation Committee Member. (2009 – 2009).

Other. (2009 – 2009).

Dissertation Committee Chair. (2008 – 2008).

Dissertation Committee Chair. (2008 – 2008).

Other. (2008 – 2008).

Other. (2008 – 2008).

Dissertation Committee Member. (2007 – 2007).

Dissertation Committee Member. (2007 – 2007).

Other. (2007 – 2007).

Other. (2007 – 2007).

Dissertation Committee Member. (2006 – 2006).

Other. (2006 – 2006).

Other. (2006 – 2006).

Other. (2005 – 2005).

Dissertation Committee Member. (2001 – 2001).

Research

Published Intellectual Contributions

Abstracts and Proceedings
Naletelich, K., Ketron, S., Spears, N. (2020). Unlocking the Persuasive Power of Imagery Through Regulatory Focus. AMS2020.
Vo, K., Spears, N. (2020). I’ll Have What She’s Having: Identifying Diffusion Patterns of the Followers of Mass-Mediated Influencers. Proceedings of the American Marketing Association.
Dadzie, C., Spears, N. (2019). Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes.
Naletelich, K., Spears, N., Ketron, S. (2019). DRIVING DOWN DANGER: USING REGULATORY FOCUS AND ELABORATIVE APPROACH TO REDUCE INTENTIONS TO TEXT & DRIVE. Proceedings of the American Marketing Association. Denton:.
Ketron, S., Spears, N. (2019). Sound-Symbolic Signaling of Consumer Space Sizes through Consonant Voice. Denton:.
Ketron, S., Spears, N. (2018). Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature. 2018 Association of Consumer Research.
Book Contributor
Spears, N. (2018). Exhibit A: Celebrity Endorsors as Heroes. Marketing: Real People, Real Choices.
Conference Proceeding
Ketron, S., Spears, N. (2018). The Influence of Sound Symbolic Incongruity in Retailer Names on Perceptions of Inventory Size and Price.
Naletelich, K., Spears, N. (2017). From Ordinary to Extraordinary: Analogical Reasoning and Co-Creation.
Dadzie, C., Spears, N. (2015). Future Self Vivid Imagery and Visceral Cues. Southern Marketing Association.
Spears, N., Cowan, K., Ketron, S. (2015). Shapes, Sounds, and Sweet Harmony: Consistency Theory and the Effect of Cross-Modal Congruency in Product Packaging. American Marketing Association Summer Educators.
Yazdanparast, A., Spears, N. (2015). The mirror effect: How objective self-awareness and emotions motivate cosmetic procedure decision making. AMA Summer Educators Conference.
Ketron, S., Spears, N. (2015). Toward an Independent Scale of Boasting: Initial Development and Exploration in a Vanity Sizing Context. Southern Marketing Association.
Cowan, K., Spears, N. (2014). Explaining Imagination Through Personality. Academy of Marketing Science Annual Conference.
Cowan, K., Spears, N. (2014). Explaining Imagination through Personality: A 3M Model Approach. Society for Marketing Advances.
Amos, C., Spears, N., Pentina, I. (2014). Resisting the Green Dragon: A Rhetorical Analysis of the Green Movement. International Centre for Anti-Consumption Research.
Spears, N., Yazdanparast, A. (2013). Consumer Imagination: An Empirical Examination of the Impact of Need For Haptic Information. Academy of Marketing Science Annual Conference.
Spears, N., Yazdanparast, A. (2013). The Imagination Effect: An Empirical Examination of the Role of Imagination in Consumers' Purchase Behavior. American Marketing Association Winter Educators' Conference, Las Vegas, NV, February 15-17: AMA Winter Educator's Conference.
Van Steenburg, E., Spears, N., Fabrize, B. (2012). Checkout Frustration: Investigating Consumer Reactions Using Frustration Theory. American Marketing Association Summer Educators.
Yazdanparast, A., Spears, N. (2012). Individual Difference in Need for Haptic Information and its Interplay with Online Purchase Involvement and Regulatory Orientation. AMA Summer Educators Conference.
Holmes, G., Spears, N. (2011). Advertising Relevance: Categorization and a Case for Scale Development. Academy of Marketing Science Annual Conference.
Yazdanparast, A., Spears, N. (2011). Can Consumers Forgo the Need to Touch The Products? An Examination of the Compensatory Role of Moods. Academy of Marketing Science Annual Conference.
Sun, Q., Spears, N. (2011). Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration. Academy of Marketing Science Annual Conference.
Spears, N. (2011). How Frequently Should Promotional Offers Be Used?. Conference Proceedings Available Through CD: Association for Global Business.
Van Steenburg, E., Spears, N. (2011). Toward an Understanding of Brand Loyalty in Tough Economic Times: The Role of Optimum Stimulation Level. Association of Marketing Theory and Practice.
Spears, N. (2010). A Cross-Cultural Perspective On The Prospect-Based Emotions of Fear and Hope: The Role of Anticipatory Form. Association for Global Business.
Ma, M., Evangelopoulos, N., Spears, N. (2010). Toward an Understanding of Consumer Thoughts about Food Ads: A Latent Semantic Analysis. AMA Summer Educators Conference, 2010 AMA Summer Marketing Educators Conference.
Amos, C., Spears, N. (2009). Creating a 'Gut' Reaction: Assessing Responses to Visceral Cues in Weight Loss Advertising. Society for Consumer Psychology Conference.
Sun, Q., Spears, N. (2009). Relevance The Lifeblood of Search Ad? The Consumer's Perspective. Winter American Marketing Association Educators' Conference.
Paswan, A., Spears, N., Blankson, C. (2008). Do Marketing Educators Influence Perceptions about Marketing? A Soul Searching Exploration. Association for Marketing Theory and Practice Conference.
Amos, C., Spears, N. (2008). The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising: A Proposal for Measurement. Society for Consumer Psychology Conference.
Pentina, I., Spears, N., Sager, J. (2007). Reasons Behind Body Art Adoption: What Motivates Young Adults to Acquire Tattoos. AMA Conference.
Spears, N. (2005). The Role of Emotions and Shopping Enjoyment in Visiting Web Sites Announced in Advertisements,. Direct Marketing Educators' Conference.
Paswan, A. K., Ganesh, G., Spears, N., Hasty, R. (2002). Search Quality of banking Services: A Contingency Perspective. AMA Conference.
English, A. C., Spears, N. (2002). The Gift of Anxiety: At the Social Root of the Uneasy Practice of Giving in America. Southwest Commission on Religious Studies.
Singh, S., Dalal, N., Spears, N. (2000). Antecedents of Preference for Web Pages. AMA Conference, American Marketing Association International Confe.
Spears, N. (2000). Integrating Future Gains and Losses: Consumer Vulnerability and Promotional Messages. Marketing and Public Policy Conference.
Spears, N. (2000). The Time Pressured Consumer and Deal Proneness: Theoretical Framework and Empirical Evidence. 35-40. AMA Conference.
Mowen, J. C., Christia, J., Spears, N. (1998). Consumer Innovativeness: A General Consumer Trait or a Product Category Specific Trait. AMA Conference.
Spears, N., Germain, R. (1997). Transference of Ideas Across Disciplines: The Case of Metaphor and Analogy,. 49-57. Historical Research in Marketing and Marketing Thought Conference, Conference on Historical Research in Marketing and.
Spears, N., Miller, S., Murphy, D. (1996). Determinants of Expansion in Mexico: An Empirical Investigation. Business and Latin American Studies Conference.
Spears, N., Germain, R. (1995). A Review of the Product Life Cycle and Diffusion of Innovation: Current and Historical Perspectives. 349-61.. Historical Research in Marketing and Marketing Thought Conference.
Dröge, C., Germain, R., Spears, N. (1995). Form Postponement as a Strategic Initiative Affecting Organizational Design. 263-69. AMA Conference.
Journal Article
Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58, .
Ketron, S. C., Spears, N. E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54, 102021. Pergamon.
Naletelich, K., Spears, N. (2020). Analogical Reasoning and Regulatory Focus: Using the Creative Process to Enhance Consumer-Brand Outcomes within a Co-Creation Context. European Journal of Marketing. 54(6), 1355-381.
Naletelich, K., Ketron, S. C., Spears, N. E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100, 61--72. Elsevier.
Jha, S., Sathyaprakash, M., Royne, M. B., Spears, N. (2019). Haptic Information Processing and Need for Touch in Product Evaluation. Journal of Consumer Marketing. (November), .
Ketron, S. C., Spears, N. E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51, 285--292. Pergamon.
Krishnankutty, R., Paswan, A., Spears, N. (2019). User Generated Content (UGC) Misclassification and its Effects. Journal of Consumer Marketing. (October), .
Yazdanparast, A., Spears, N. (2018). The New Me or the Me I am Proud of? An Examination of Cosmetic Surgery Motivations. European Journal of Marketing. 52(1/2), 279-301.
Yazdanparast, A., Naderi, I., Spears, N., Fabrize, B. (2018). Advertising and Pseudo-Culture: An Analysis of Changing Women’s Portrayal as Reflected in Magazine Advertisements. Journal of Macromarketing. March, 185-205.
Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
Ketron, S. C., Spears, N. E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33, 23--32. Pergamon.
Spears, N. E., Ketron, S. C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15(6), 527--537.
Spears, N., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour. 15(6), 527-537.
Ketron, S., Spears, N., Dai, B. (2016). Overcoming Information Overload in Retailing Environments: Imagination and Sales Promotion in a Wine Context. Journal of Retailing and Consumer Services. 33(3), 23-32.
Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23(4), 439-456.
Amos, C., Spears, N., Pentina, I. (2016). Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being. Journal of Consumer Affairs. 50(1), 224-259.
Spears, N., Amos, C., Yazdanparast, A. (2015). Seeking Consistency between Planning Orientation and Situational Purchase Mindset. Journal of Consumer Behaviour.
Spears, N., Yazdanparast, A. (2014). Revealing Obstacles to the Consumer Imagination. Journal of Consumer Psychology. 24(3), 363-372.
Spears, N., Amos, C. (2014). Twentieth Century Female Ad Images: Cultural Interconnections, Social Learning, and the Dialectical Logic of Advertising. Journal of Business Research. 67(4), 441-448.
Holmes, G., Spears, N., Blankson, C. (2013). An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination. Journal of Current Issues & Research in Advertising. 34(1), 1-15.
Spears, N., Royne, M. B., Van Steenburg, E. (2013). Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response. Journal of Promotion Management. 19(1), 1-15.
Yazdanparast, A., Spears, N. (2013). Can Consumers Forgo the Need to Touch Products? An Investigation of Non-Haptic Situational Factors in an Online Context. Psychology & Marketing. 30(1), 46-61.
Sun, Q., Spears, N. (2012). Frustration and Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Case of Hedonic vs. Utilitarian Products. Journal of Electronic Commerce Research. 13(2), 122-134.
Yazdanparast, A., Spears, N. (2012). Need for Touch and Information Processing Strategies: An Empirical Examination. Journal of Consumer Behaviour. 11(5), 415-421.
Blankson, C., Spears, N., Hinson, R. (2012). West African Immigrants' Perceptions of Advertising in General and Impact on Buying Decisions. Journal of International Consumer Marketing. 24(3), 168-185.
Spears, N., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33(1), 1-16.
Spears, N. E., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33(1), 79-93.
Spears, N., Amos, C. (2012). Revisiting Western Time Orientations. Journal of Consumer Behaviour. 11(3), 189-197.
Sun, Q., Spears, N. (2011). Frustration Theory: Toward an Understanding of Keyword Search Effectiveness and Consumer Responses. Journal of Customer Behaviour. 10(Spring), 35-48.
Pentina, I., Spears, N. (2011). Reasons Behind Body Art Adoption: What Motivates Young Adults to Acquire Tattoos?. Journal of Customer Behaviour. 10(Spring), 73-94.
Van Steenburg, E., Spears, N. (2011). Toward an Understanding of Brand Loyalty in Tough Economic Times: The Role of Optimum Stimulation Levels. Journal of Brand Management. 18(8), 597-610.
Amos, C., Spears, N. (2010). Generating a Visceral Response: The Effects of Visceral Cues in Weight Loss Advertising. Journal of Advertising.
Spears, N., Mowen, J. C., Chakraborty, G. (2010). Timing Changes of Product Receipts and Payments: Implications for Retail Services, Sales Promotion, and Service Recovery. Psychology & Marketing.
Blankson, C., Cheng, M., Spears, N. (2007). Determinants of Banks Selection and Level of Country Economic Development. International Journal of Bank Marketing.
Spears, N., Germain, R. (2007). 1900-2000 in Review: The Shifting Role and Face of Animals in Advertising in the Twentieth Century. Journal of Advertising.
Spears, N., Germain, R. (2007). A Note on Green Sentiments and the Human-Animal Relationship in Print Advertising During the 20TH Century. Journal of Current Issues & Research in Advertising.
Paswan, A., Spears, N., Ganesh, G. (2007). The Effects of Obtaining One's Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Services Marketing.
Spears, N., Brown, T., Dacin, P. (2006). Assessing the Corporate Brand: The Unique Corporate Associations Valence (UCAV) Approach. Journal of Brand Management.
Spears, N. (2006). Just Moseying Around and Happening Upon It versus A Master Plan: Minimizing Regret in Impulse versus Planned Sales Promotion Purchases. Psychology & Marketing. 23(1), 57-73.
Spears, N., Paswan, A., Kahla, M. (2006). Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising. Journal of Current Issues & Research in Advertising.
Singh, S., Dalal, N., Spears, N. (2005). Understanding Web Home Page Perception. European Journal of Information Systems. 14, 288-302.
Spears, N., Singh, S. (2004). Measuring Attitude Toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising. 26(2), 53-66.
Ganesh, G., Spears, N., Hasty, R., Paswan, A. (2004). Search Quality Evaluation of Banking Services: A Contingency Perspective. Journal of Services Marketing. (18, 5), 324-338.
Paswan, A. K., Spears, N., Hasty, R., Ganesh, G. (2004). Search Quality of banking Services: A Contingency Perspective. Journal of Services Marketing. 18(5), 324-339.
Stafford, M., Spears, N., Hsu, C. (2003). Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model,. Journal of Current Issues & Research in Advertising. 25(2), 13-20.
Spears, N. (2003). On the Use of Time Expressions in Promoting Product Benefits: The Metaphoric and the Literal. Journal of Advertising. 32(2), 33-44.
Dacin, P., Brown, T., Spears, N. (2002). Corporate Identity and Corporate Associations: A Framework for Future Research. Corporate Reputation Review. 5(2 and 3), 254-63.
Spears, N., Lin, X., Mowen, J. C. (2001). Time Orientation in the United States, China, and Mexico: Measurement and Insights for Promotional Strategy. Journal of International Consumer Marketing.
Spears, N. (2001). Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis. Journal of Advertising. 30(1), 67-76.
Germain, R., Spears, N. (1999). Quality Management and Its Relationship with Organizational Context and Design. International Journal of Quality & Reliability Management. 16(4), 371-91.
Mowen, J. C., Spears, N. (1999). Understanding Compulsive Buying Among College Students: A Hierarchical Approach. Journal of Consumer Psychology. 8(4), 407-30.
Spears, N., Mowen, J. C., Chakraborty, G. (1996). Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development. Journal of Business Research. 37(2), 87-95.
Germain, R., Cornelia, C. D., Spears, N. (1996). The Implications of Just-in-Time for Logistics Organization Management and Performance. Journal of Business Logistics. 17(2), 19-34.
Poster
Ketron, S., Spears, N. (2020). THE EFFECT OF VISUAL TEMPERATURE CUES ON WILLINGNESS TO PAY AND THE MODERATING ROLE OF NEED FOR TOUCH.
VanSteenburg, E., Spears, N., Fabrize, B. (2020). Frustration on Service Recovery Expectations.

Presentations Given

Oral Presentation

Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2018 Winter Conference, The Influence of Sound Symbolic Incongruity in Retailer Names on Perceptions of Inventory Size and Pricing, United States of America. (2018 – 2018).

Ketron, S. (Author & Presenter), Spears, N. (Author), Association for Consumer Research 2018 Conference, Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature, United States of America. (2018 – 2018).

Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2016 Winter Educators’ Conference, Vanity Sizing and Gender Identity: The Role of Femininity, United States of America. (2016 – 2016).

Ketron, S. (Author & Presenter), Spears, N. (Author), Society for Marketing Advances 2015 Conference, Toward an Independent Scale of Boasting: Initial Development and Exploration in a Vanity Sizing Context, United States of America. (2015 – 2015).

Paper

Ketron, S. C. (Author & Presenter), Schibik, A. (Author), Spears, N. (Author), 2022 American Marketing Association Summer Conference, Exploring Two Treasure Seeking Mindsets in Off-Price Retailing, Chicago, IL, United States of America. (2022 – 2022).

Poster

Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2020 Winter Conference, The Effect Of Visual Temperature Cues On Willingness To Pay And The Moderating Role Of Need For Touch, United States of America. (2020 – 2020).

Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2019 Winter Conference, Sound-Symbolic Signaling of Consumer Space Sizes through Consonant Voice, United States of America. (2019 – 2019).

Spears, N. (Author), Cowan, K. (Author), Ketron, S. (Author & Presenter), American Marketing Association Summer Educators’ Conference, Shapes, Sounds, and Sweet Harmony: Consistency Theory and the Effect of Cross-Modal Congruency in Product Packaging, United States of America. (2015 – 2015).

Contracts, Grants and Sponsored Research

Grant - Research
Spears, N. (Principal), "Measuring Cognitions and Emotions," Sponsored by Department of Marketing & Logistics, Funded. (2012 – 2012).
Spears, N. (Principal), "Understanding the Affective Mindset," Sponsored by Department of Marketing & Logistics, Funded. (2011 – 2011).
Spears, N., "Advertising Through the Century," Sponsored by Department of Marketing & Logistics, Funded. (2009 – 2009).
Spears, N., "Female Ad Images in the 20th Century," Sponsored by Department of Marketing & Logistics, Funded. (2008 – 2008).
Spears, N., "Learning Enhancement Grant," Sponsored by UNT, Funded. (2006 – 2006).
Spears, N., "Small Research Grant," Sponsored by UNT Provost and Department of Marketing & Logistics, Funded. (2006 – 2006).
Spears, N., "Research Initiation Grant," Sponsored by UNT, Funded. (2001 – 2001).
Spears, N., "Summer Faculty Research Grant," Sponsored by UNT, Funded. (2001 – 2001).
Spears, N., "Faculty Research Grant," Sponsored by Stephen F. Austin State University, Funded. (2000 – 2000).
Spears, N., "Paul D. & Lois Phillips Doctoral Dissertation Fellowship," Sponsored by Paul D. & Lois Phillips, Funded. (1997 – 1997).
Spears, N., "OSU Foundation Graduate Fellowship," Sponsored by Oklahoma State University, Funded. (1994 – 1994).

Service

University Service

Committee Member, Faculty Search Committee. (November 2020 – 2021).

Committee Member, Reappointment, Promotion, and Tenure. (2018 – 2021).

Committee Member, Committee on Committees. (November 2020 – May 2021).

Committee Member, Faculty Search Committee - Position Two. (2018 – 2019).

Committee Chair, Frisco Faculty Search Committee. (2018 – 2019).

Committee Member, Faculty Research Committee. (September 1, 2008 – August 31, 2018).

Committee Member, Faculty Search Committee. (September 2017 – May 2018).

Committee Member, Personal Affairs Committee. (September 2017 – May 2018).

Chairperson, Promotion and Tenure. (September 2017 – May 2018).

Committee Member, Ph.D. Committee. (2014 – 2017).

American Marketing Society World. (2015 – 2015).

Committee Member, Library Committee. (September 1, 2012 – August 31, 2015).

Ph.D. Committee. (2013 – 2013).

Ph.D. Committee. (2012 – 2012).

Committee Chair, Library Committee. (September 1, 2011 – August 31, 2012).

Committee Chair, COB Faculty Research Committee. (September 1, 2010 – August 31, 2011).

Committee Chair, COB Library Collections Commitee. (September 1, 2010 – August 31, 2011).

Committee Member, DM&L Exec.. (September 1, 2010 – August 31, 2011).

Committee Member, Library Committee. (September 1, 2004 – August 31, 2011).

Committee Chair, Ph.D. Committee. (September 1, 2008 – August 31, 2009).

Committee Member, Promotion and Tenure Committee. (September 1, 2008 – August 31, 2009).

Faculty Research Committee. (2007 – 2007).

Ph.D. Committee. (2007 – 2007).

Academy of Marketing Science Annual Conference. (2006 – 2006).

Faculty Research Committee. (2006 – 2006).

Ph.D. Committee. (2006 – 2006).

Faculty Research Committee. (2005 – 2005).

Personnel Affairs Committee. (2005 – 2005).

Ph.D. Committee. (2005 – 2005).

Committee Member, Scholarship Committee. (September 1, 2004 – August 31, 2005).

Faculty Research Committee. (2004 – 2004).

Personnel Affairs Committee. (2004 – 2004).

Ph.D. Committee. (2004 – 2004).

ACME Conference. (2003 – 2003).

Faculty Research Committee. (2003 – 2003).

Library Committee. (2003 – 2003).

Ph.D. Committee. (2003 – 2003).

Scholarship Committee. (2003 – 2003).

Faculty Research Committee. (2002 – 2002).

Library Committee. (2002 – 2002).

Ph.D. Committee. (2002 – 2002).

Scholarship Committee. (2002 – 2002).

Other Institutional Service Activities, SECC Coordinator. (2002 – 2002).

Library Committee. (2001 – 2001).

Marketing Executive Committee. (2001 – 2001).

Ph.D. Committee. (2001 – 2001).

Other Institutional Service Activities, SECC Coordinator. (2001 – 2001).

Professional Service

External T&P Letter Writer, Louisiana Tech University, Ruston, Lousiana. (2020 – 2021).

Editorial Review Board Member, Psychology & Marketing. (January 2016 – December 2021).

Reviewer, Journal Article, European Journal of Marketing. (January 2021 – July 2021).

External T&P Letter Writer, University of Texas Rio Grande Valley, Rio Grande Valley, Texas. (August 2020 – September 2020).

Reviewer, Journal Article, International Journal of Advertising. (2014 – 2014).

Reviewer, Journal Article, Journal of Consumer Behaviour. (2014 – 2014).

Reviewer, Journal Article, Journal of Consumer Psychology. (2014 – 2014).

Reviewer, Journal Article, Journal of Product and Brand Management. (2014 – 2014).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2013 – 2013).

Reviewer, Ad Hoc Reviewer, Journal of Business Logistics. (2013 – 2013).

Reviewer, Journal Article, Journal of Electronic Commerce Research. (2013 – 2013).

Reviewer, Ad Hoc Reviewer, African Journal of Business Management. (2012 – 2012).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2012 – 2012).

Reviewer, Ad Hoc Reviewer, Journal of Brand Management. (2012 – 2012).

Reviewer, Ad Hoc Reviewer, Journal of Consumer Behaviour. (2012 – 2012).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2011 – 2011).

Reviewer, Ad Hoc Reviewer, Journal of Communications Quarterly. (2010 – 2010).

Reviewer, Ad Hoc Reviewer, Journal of Retailing and Consumer Services. (2010 – 2010).

Reviewer, Ad Hoc Reviewer, Psychological Reports: Perceptual & Motor Skills. (2010 – 2010).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2008 – 2008).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2007 – 2007).

Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (2006 – 2006).

Reviewer, Conference Paper, Direct Marketing Educators' Conference. (2005 – 2005).

Reviewer, Ad Hoc Reviewer, European Journal of Information Systems. (2005 – 2005).

Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (2004 – 2004).

Reviewer, Ad Hoc Reviewer, Marketing Theory. (2004 – 2004).

Reviewer, Ad Hoc Reviewer, Journal of Advertising. (2003 – 2003).

Reviewer, Conference Paper, Academy of Marketing Science Annual Conference. (2002 – 2002).

Reviewer, Conference Paper, AMA Conference. (2002 – 2002).

Reviewer, Ad Hoc Reviewer, Journal of Marketing Channels. (2002 – 2002).

Reviewer, Ad Hoc Reviewer, Journal of Services Marketing. (2001 – 2001).

Public Service

Other, President of the Board of Directors, Dallas-Forth Worth, Texas. (2010 – 2010).

Other, Vice-President of the Board of Directors, Dallas-Fort Worth, Texas. (2008 – 2008).

Other, Member, Board of Directors, Dallas-Forth Worth, Texas. (2007 – 2007).