Riaj Mahmud

Teaching Fellow

University of North Texas

Department of Marketing

Email: Riaj.mahmud@unt.edu

Education

MBA, University of Nebraska-Lincoln, 2019

Major: Business Analytics

Teaching

Teaching Experience

University of North Texas

MKTG 4330 - Strategic Brand Management, 4 courses.

Research

Published Intellectual Contributions

Journal Article

Mahmud, R., Guzman, F. (2025). The cost of contradiction: Exploring consumer negative responses to activist brands’ moral transgressions. Journal of Business Research.

Presentations Given

Poster

Mahmud, R. (Author & Presenter), Guzman, F. (Author & Presenter), 2024 AMA Summer Conference, Navigating the Effects of Moral Transgressions of Activist Brands, American Marketing Association, Boston, MA, United States of America. (2024 - 2024).