Dr. Sanjukta A. Pookulangara
University of North Texas
Merchandising and Digital Retailing
(940) 565-2439
Email:

Education

PhD, University of Missouri, 2008.
Major: Human Environmental Sciences - Textile and Apparel Management
Dissertation Title: Explaining Consumer's Channel Switching Behavior using the Theory of Planned Behavior
MS, University of North Texas, 2003.
Major: Industrial Technology-Merchandising/Fabric Analytics
Dissertation Title: Vitality of Multi-Channel Retailing: Function of Retail Synergy and Consumers' Perceived Benefits and Costs
MM, Narsee Monjee Institute of Management Sciences, Maharashtra, India, 1999.
Major: Marketing
BS, Sri Venkateswara College, New Delhi, India, 1991.
Major: Chemistry

Professional Positions

Academic - Post-Secondary
Associate Professor, University of North Texas. (2014 – Present).
Assistant Professor, University of North Texas. (20082013).

Licensures and Certifications

Crucial Conversations for Mastering Dialogue, Crucial Learning. (2022 – Present).

Machine Learning Certificate, Coursera (Stanford University). (2020 – Present).

UX Certificate, Nielsen Norman Group. (February 2019 – Present).

Professional Memberships

Member, Council of Administrators of Family and Consumer Sciences. (2023 – Present).

Member, International Textiles and Apparel Association. (2002 – Present).

Member, American Association of Family and Consumer Sciences. (20092015).

Member, American Collegiate Retailing Association. (20092015).

Member, Fashion Group International, Dallas. (20012003).

Member, Professional Leadership Program, UNT. (20012003).

Development Activities Attended

Workshop,"Art of Participatory Leadership," UNT, United States of America. (20212021).

Faculty Fellowship,"UNT Leadership Fellow," UNT, United States of America. (20202021).

Workshop,"Planning and Writing Successful Grant Proposals," University of North Texas, Denton, TX, United States of America. (December 12, 2019December 12, 2019).

Workshop,"FIS Training," UNT, Denton, TX, United States of America. (August 17, 2018August 17, 2018).

Workshop, UNT, DENTON, TX. (20092009).

Other, WIU, IL. (20042006).

Other, WIU, IL. (May 2006May 2006).

Workshop, WIU, IL. (May 2006May 2006).

Other, WIU. (April 2005April 2005).

Awards and Honors

Recognition-Honors Day, Recognized by student award recipient. (20112011).

Lois Dickey Fellowship for Continuing Doctoral Students, ITAA. (20082009).

Human Environmental Sciences Scholarship, College of Human Environmental Sciences, University of Missouri. (20072008).

Kathryn Constable Ahrens/Campbell-Harrison Scholarship, College of Human Environmental Sciences, University of Missouri. (20072008).

Marjorie Joseph Scholarship, for Beginning Doctoral students, ITAA. (20072008).

Maxine Hobbs Patrick and Homer Patrick Graduate Fellowship, Textile and Apparel Management, College of Human Environmental Sciences, University of Missouri. (20072008).

Phi Upsilon Omicron/Treva Kintner Scholarship, College of Human Environmental Sciences, University of Missouri. (20072008).

eResearch Fellowship, Center for eResearch, University of Missouri. (20072007).

Fisher Ames Rhymes Memorial Scholarship, Textile and Apparel Management, College of Human Environmental Sciences, University of Missouri. (20062007).

International Textile and Apparel Association Fellowship, International Textile and Apparel Association. (20062007).

Mary Josephine Cochran National Fellowship, American Association of Family and Consumer Sciences. (20062007).

Superior Graduate Student Award, Peer nominated, Graduate Student Association, University of Missouri. (20062007).

Who's Who Among America's Teachers, Nominated by students. (20052006).

Outstanding Graduate Student in Merchandising, Nominated by faculty School of Merchandising and Hospitality Management, University of North Texas. (20022003).

Target Scholarship, School of Merchandising and Hospitality Management, University of North Texas. (20022003).

Who's Who in American Colleges, Nominated by faculty. (20022003).

JCPenney Scholarship, School of Merchandising and Hospitality Management, University of North Texas. (20012002).

Teaching

Teaching Experience

University of North Texas
CMHT 3950, Creating Consumer Experiences, 2 courses.
CMHT 4000, Global Discovery in Merchandising and Hospitality Management, 1 course.
CMHT 5000, Global Discovery in Merchandising and Hospitality Management, 4 courses.
CMHT 5440, Consumer Theory, 2 courses.
CMHT 5550, Promotional Strategies, 3 courses.
DRTL 3090, Consumer Engagement in Digital Channels, 31 courses.
DRTL 3190, Digital Retailing Strategies, 2 courses.
DRTL 4090, Virtual Merchandising, 1 course.
DRTL 4660, Advanced Merchandising Applications, 1 course.
DRTL 4910, Special Problems, 1 course.
MDSE 2040, Visual Merchandising, 2 courses.
MDSE 4004, Global Discovery : Europe, 3 courses.
MDSE 4010, Global Sourcing, 1 course.
MDSE 4040, Visual Merchandising, 8 courses.
MDSE 4660, Advanced Application, 9 courses.
MDSE 4910, Special Problems, 3 courses.
MDSE 5090, Virtual Merchandising, 1 course.
MDSE 5500, Merchandising Strategies, 13 courses.
MDSE 5660, Advanced Merchandising Applications, 3 courses.
MDSE 5770, Digital Channel Strategies, 3 courses.
MDSE 5790, Field Experience in Merchandising, 5 courses.
MDSE 5900, Special Problems in Merchandising, 4 courses.
MDSE 5910, Special Problems in Merchandising, 1 course.
MDSE 5920, Problem in Lieu of Thesis, 13 courses.
MDSE 5950, Master's Thesis, 6 courses.
SMHM 3090, Consumer Engagement in Digital Channels, 1 course.
SMHM 4040, Visual Merchandising, 10 courses.
SMHM 4660, Advanced Merchandising Applications, 9 courses.
SMHM 4980, Experimental Course, 1 course.
SMHM 5500, Merchandising Strategies, 4 courses.
SMHM 5660, Advanced Merchandising Applications, 3 courses.
SMHM 5790, Field Experiences in Various Areas of Concentration, 1 course.
SMHM 5920, Problem in Lieu of Thesis, 4 courses.
SMHM 5950, Master's Thesis, 4 courses.

Directed Student Learning

Other,"The Barbie Phenomenon: Nostalgia, Brand Love, and Consumer Engagement," Merchandising and Digital Retailing. (August 2023December 2023).

Major Professor,"Celebrity Influencers: A Generational Comparison," Merchandising and Digital Retailing. (2022).

Major Professor,"An examination of consumer perspectives about Artificial Intelligence chatbots on retail websites. A qualitative study using H&M’s chatbot.," Merchandising and Digital Retailing. (2022).

Major Professor,"Redistributed Ownership and Generational Purchase Intention Motivations of Peer-to-Peer Collaborative Consumption within the Recommerce Apparel Market," Merchandising and Digital Retailing. (2022).

Major Professor,"Influencing Motives of the Millennial Consumer to Engage in Second-Hand Shopping Online," Merchandising and Digital Retailing. (2022).

Master's Thesis Committee Chair,"Examining purchase intention of Subscription Based Online Services using Theory of Reasoned Action & Technology Acceptance Model.," Merchandising and Digital Retailing. (2022).

Major Professor,"Direct-to-Consumer Brands in the Retail Industry: An Exploratory Study to Examine Consumer’s Re-Purchase Intention.," Merchandising and Digital Retailing. (2021).

Major Professor,"How do mobile app features impact the stickiness of retailer’s mobile apps?," Merchandising and Digital Retailing. (2021).

Major Professor,"Blog vs. Instagram: An exploratory study to examine consumer’s intention to purchase sustainable clothing.," Merchandising and Digital Retailing. (2020).

Master's Thesis Committee Member,"Effects of customer’s evaluations about Instagram attributes towards purchase intentions for small apparel retailers: Application of Social Capital Theory.," Merchandising and Digital Retailing. (2019).

Supervised Research, Merchandising and Digital Retailing. (August 20172019).

Supervised Research,"Social Media’s Effect on Purchasing Frequency," Merchandising and Digital Retailing. (20182018).

Supervised Research,"Consumer Intention to Use Mobile Shopping Application in The U.S.: Using an Adapted UTAUT Model," Merchandising and Digital Retailing. (20182018).

Supervised Research,"LIKEtoKNOW.it: An Exploratory Study Examining Consumer’s Use and Purchase Intentions Utilizing the App," Merchandising and Digital Retailing. (20182018).

Undergraduate Honors Thesis, Merchandising and Digital Retailing. (20172018).

Master's Thesis Committee Chair,"The Impact of True Fit® Technology On Millennial Consumer Confidence And Satisfaction In Their Online Clothing Purchase," Merchandising and Digital Retailing. (August 2017May 2018).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20172017).

Supervised Research,"Influence of Twitter in a Global Platform: H&M’s marketing strategy," Merchandising and Digital Retailing. (20162016).

Supervised Research,"Branding within social media: Influence of Instagram on the young women’s contemporary on the wholesale market consumer," Merchandising and Digital Retailing. (20162016).

Other, Merchandising and Digital Retailing. (20152015).

Undergraduate Honors Thesis, Merchandising and Digital Retailing. (20152015).

Other, Merchandising and Digital Retailing. (20142014).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20142014).

Other, Merchandising and Digital Retailing. (20132013).

Master's Thesis Committee Member,"Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic," Merchandising and Digital Retailing. (20132013).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20132013).

Other, Merchandising and Digital Retailing. (20122012).

Other, Merchandising and Digital Retailing. (20122012).

Other, Merchandising and Digital Retailing. (20122012).

Other, Merchandising and Digital Retailing. (20122012).

Other, Merchandising and Digital Retailing. (20112011).

Other, Merchandising and Digital Retailing. (20112011).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20112011).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20112011).

Master's Thesis Committee Member, Merchandising and Digital Retailing. (20112011).

Undergraduate Honors Thesis, Merchandising and Digital Retailing. (20112011).

Other, Merchandising and Digital Retailing. (20102010).

Other, Merchandising and Digital Retailing. (20092009).

Other, Merchandising and Digital Retailing. (20092009).

Research

Published Intellectual Contributions

Abstracts and Proceedings
Slaton, K. S., Pookulangara, S. A. (2023). Exploring Consumer Use of Digital Product Passports for Secondary Luxury Consumption.
Slaton, K. S., Pookulangara, S. A. (2023). Utilizing ChatGPT in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention.
Lee, H., Kim, H., Pookulangara, S. A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA).
Slaton, K. S., Pookulangara, S. (2022). Luxury fashion NFTs: Exploring consumer motivations and behaviors. 2022, . International Textile and Apparel Association, Inc.
Slaton, K. S., Pookulangara, S. (2021). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework for collaborative consumption. 2021, . the International Textile and Apparel Association, Inc..
Crutsinger, C. A., Pookulangara, S. A., Zorola, M. S., Burton, M. (2020). Mentor Up: Preparing for the 21st Century Classroom. 77, . International Textiles and Apparel Associaiton Conference Proceedings.
Slaton, K. S., Pookulangara, S. (2020). Stompin’ in my Air Force Ones: An investigation into the sneaker resale market. 2020, . International Textile and Apparel Association, Inc..
Scro, P., Kinley, T. R., Brandon, B. L., Pookulangara, S. A. (2018). Slogan Word Count and Cosmetics Purchase Behavior. 2018, . International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
• Pookulangara, S., Yang, K., Kim, Y. (2015). Creative consumption at the intersection of digital technology and the consumer experience..
Knight, D. K., Cours Anderson, K., Pookulangara, S., Josiam, B. (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS.
Knight, D. K., Pookulangara, S., Josiam, B., Cours Anderson, K. (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA.
Knight, D. K., Pookulangara, S. (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference.
Knight, D. K., Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS.
Book Chapter
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections.. New York, NY: Taylor & Francis Group.
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives.. New York, New York: Taylor & Francis.
Pookulangara, S. A. (2016). Cybersecurity: What matters to consumers – an exploratory study?. IGI Global.
Pookulangara, S. A. (2012). Culture and social media: Changing service expectation. In Services Management: the new paradigm in retailing, Springer, 185-206..
Conference Proceeding
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., K. D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations. Seoul: Global Alliance of Marketing and Management Associations.
Yang, K., Kim, J., Yang, Y., Pookulangara, S. A. (2016). Locavore movement through the lens of self- determination theory.. American Collegiate Retailing Association (ACRA).
Yang, K., Kim, J., Pookulangara, S. A. (2015). Local store website attributes promoting locavore movement. The European Institute of Retailing and Services Studies.
Crutsinger, C. A., Jeon, S., Dotter, V., Umberson, K., Pookulangara, S. A. (2008). Analyzing cultural patterns through dress: An international student perspective. Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections.
Crutsinger, C. A., Pookulangara, S. A., Hawley, J., Noram, P., Kim, Y. K., Shepard, A. (2007). Graduate programs: From backpack to briefcase. Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections.
Journal Article
Slaton, K. S., Pookulangara, S. A. (2023). Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework. Journal of Fashion Marketing and Management. ahead-of-print(ahead-of-print), . Emerald. https://doi.org/10.1108/JFMM-03-2023-0058
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., Dutta, K. (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14(4), 390-403. Taylor & Francis Online.
Pookulangara, S., Wen, H., Josiam, B. M. (2023). Consumer Attitudes toward Ordering from Cloud Kitchens: A Gender and Marital Status Perspective. International Journal of Contemporary Hospitality Management.
Slaton, K. S., Pookulangara, S. A. (2022). Collaborative consumption: An investigation into the secondary sneaker market. International Journal of Consumer Studies. 46(3), 763-780.
Muralidharan, S., Pookulangara, S. A. (2022). Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19. International Journal of Advertising.
Slaton, K. S., Pookulangara, S. (2022). The secondary luxury consumer: An investigation into online consumption. Sustainability. 14(2022), .
Pookulangara, S. A., Parr, J., Kinley, T. R., Josiam, B. M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education. 14(3), 348-357.
Shephard, A., Pookulangara, S. A. Teaching slow fashion: An inquiry-based pedagogical approach.. International Journal of Fashion Design, Technology and Education.
Wen, H., Pookulangara, S. A., Josiam, B. M. (2021). A Comprehensive Examination of Consumers' Intentions to Use Food Delivery Apps. British Food Journal. 124(5), 1737-1754.
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31(2), 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
Mckneely, B., Kim, J., Leung, X., Pookulangara, S. A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14(4), 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
Pookulangara, S. A., Shephard, A. (2019). Student use of university digital collections: The role of technology and educators..
Muralidharan, S., La Ferle, C., Pookulangara, S. A. (2018). Can divine intervention aid in domestic violence prevention? An analysis of bystanders’ advertising attitudes and reporting intentions in India. Journal of Promotion Management. 24(1), 1-24. APA.
Fiore, A. M., Hurst, J. L., Niehm, L. S., Chung, T., Karpova, E., Sadachar, A., Pookulangara, S. A., Testa, D. S. (2018). Global and entrepreneurial perspectives for enhancing retailing education: development of a hybrid graduate course focused on US and Indian small businesses.. 18(3), 11-25.
Muralidharan, S., La Ferle, C., Pookulangara, S. A. (2018). Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions. International Journal of Advertising. 37(4), 609-632. APA.
Strubel, J., Petrie, T. A., Pookulangara, S. A. (2018). “Like” me: Shopping, self-display, body image, and social networking sites. Psychology of Popular Media Culture. 7(3), 328-344. Washington, DC: American Psychological Association. https://www.apa.org/pubs/journals/ppm/?tab=1
Shephard, A. J., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Impact of fashion orientation on hispanic and non-hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. 38(1), 75–93. SAGE Publications Sage CA: Los Angeles, CA.
Shephard, A., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management. 20(1), 4–18. Emerald Group Publishing Limited.
Josiam, B. M., Spears, D. L., Pookulangara, S. A., Dutta, K., Kinley, T. R., Duncan, J. L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21(3), 251–261. Sage Publications Sage UK: London, England.
Pookulangara, S. A., Kim, J., Josiam, B. M., Thombre, A. (2014). Intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing. 5(4), 269-282. Informa UK Limited. http://dx.doi.org/10.1080/20932685.2014.927659
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31(4), . Florida International University.
Pookulangara, S. A., Kinley, T. R., Josiam, B. M., Spears, D. L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2(1), 50–63.
Pookulangara, S. A. (2013). India consumer's mall patronage intention: Impact of Shopping Motivations, subjective norms, materialism, and self-efficacy.  Special Issue: Journal of Global Fashion Marketing..
Strubel, J., Pookulangara, S. A., Murray, A. (2013). Musical Identity Online: A "Netnographic" Perspective of Fandom.. International Journal of Costume and Fashion. 13(2), 15-29..
Pookulangara, S. A. (2013). Slow Fashion Movement: Will it impact the retail industry - an exploratory study.  Journal of Retailing and Consumer Services. Journal of Retailing and Consumer Services, 20(2), 200 - 206..
Pookulangara, S. A., Shephard, A. (2013). Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services. APA.
Pookulangara, S. A. (2012). Outshopping behavioral implications for rural retailers: A qualitative approach..
Spears, D. L., Josiam, B. M., Kinley, T. R., Pookulangara, S. A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30(1), 54–75.
Pookulangara, S. A. (2011). Consumers Use of Consumer-Generated-Media while Shopping: A Conceptual Outlook Using TAM3 and Hofstede's Cultural Dimensions. International Journal of Electronic Commerce Studies, 2 (1), 57-66..
Pookulangara, S. A. (2011). Cultural Influence On Consumers' Usage Of Social Networks And It's Impact On Online Purchase Intentions. The Journal of Retailing and Services Sciences, 18 (4), 348-354..
Pookulangara, S. A. (2011). Explaining Consumers' Channel-Switching Behavior Using The Theory Of Planned Behavior. International Journal of Retail & Distribution Management, 39 (3), 183-202..
Pookulangara, S. A. (2011). Explaining Multi-channel Consumer's Channel Migration Intention Using Theory of Reasoned Action. International Journal of Retail & Distribution Management, 39 (3), 183-202.
Pookulangara, S. A. (2011). University Community's Perception of Sweatshops: A Mixed Method Data Collection. International Journal of Consumer Studies, 35 (4), 476 - 483..
Pookulangara, S. A. (2010). Examining consumers' channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116..
Pookulangara, S. A. (2005). Effects of multi-channel consumers' perceived retail attributes on purchase intentions of clothing products.
Crutsinger, C. A., Pookulangara, S. A., Tran, G., Duncan, K. (2004). Collaborative service learning: A winning proposition for industry and education. Journal of Family & Consumer Sciences. 96(3), 46-52.
Kim, Y., Pookulangara, S. A., Crutsinger, C. A. (2002). Vitality of multi-channel retailing: Function of retail synergy and consumers' perceived benefits and costs. Journal of Shopping Center Research. 9(2), 7-29.

Presentations Given

Demonstration

Pookulangara, S. A. (Author), Natesan, P. (Author), Influence of Demographics on Channel-Migration: A MIMIC Modeling Approach, United States of America. (20122012).

Invited Talk

Pookulangara, S. A. (Presenter), New skills required from fashion professionals and how will the work environment change in years to come, National Institute of Fashion Technology, Mumbai, India. (2020).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Dutta, K. (Author & Presenter), Kinley, T. R. (Author & Presenter), Indian Institute of Management - Bangalore, "Understanding the Impact of Bollywood Movies on Purchasing Behavior and Tourism", Bangalore, India, India. (20142014).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Dutta, K. (Author & Presenter), Kinley, T. R. (Author & Presenter), National Institute of Development Administration, "Namaste London"; "An Evening in Paris": Bollywood Movies and Their Impact on Gen Y Indians' Perceptions of Europe, A Graduate University in Thailand under the Ministry of Education, Bangkok, Thailand, Thailand. (20132013).

Spears, D. L. (Author & Presenter), Josiam, B. M. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), EfD Seminar Series 2012: Programa de Investigacion en Desarrollo, Economia y Ambiente 2012., The Impact of Hollywood Movies and Television on Destination Image, Tourist Activity & Purchasing Behavior, Turrialba, Costa Rica, Costa Rica. (20122012).

Oral Presentation

Kim, H. (Author & Presenter), Crutsinger, C. A. (Author), Pookulangara, S. A. (Author), 30th Recent Advances in Retail and Consumer Science, Social dialogue about leadership and mentorship: Social network approach to two Twitter (X) networks, RARCS, Fueteventua, Canary Islands, Spain, Spain. (2024).

Pookulangara, S. A. (Author & Presenter), Slaton, K. S. (Author), Henson, C. (Author), 30th Recent Advances in Retailing and Consumer Science Conference, Redistributed ownership in the recommerce apparel market: A peer-to-peer approach., Fuerteventura, Canary Islands, Spain, Spain. (2024).

Crutsinger, C. A. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Tefera, M. (Author), 30th Recent Advances in Retailing and Consumer Science Conference, The Barbie phenomenon: Nostalgia, brand love, and consumer engagement., Fuerteventura, Canary Islands, Spain, Spain. (2024).

Crutsinger, C. A. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Slaton, K. S. (Author), Tefera, M. (Author), 30th Recent Advances in Retailing and Consumer Science Conference, U.S. retail education: An environmental scan of technology innovation., Fuerteventura, Canary Islands, Spain, Spain. (2024).

Slaton, K. S. (Author & Presenter), Pookulangara, S. A. (Author), 2023 Annual Conference for the International Textile and Apparel Association, Inc., Utilizing ChatGPT in the creation of social media marketing communications for luxury brands: An investigation into lovemarks and follow intention, International Textile and Apparel Association, Inc., Baltimore, MD., United States of America. (20232023).

Brüggemann, P. (Author & Presenter), Pookulangara, S. (Author), 29 Recent Advances in Retail and Consumer Services (RARCS) Conference, Critical review of common classifications in channel marketing – a new holistic framework., RARCS, France. (20232023).

Slaton, K. (Author & Presenter), Pookulangara, S. (Author), 29th Recent Advances in Retail and Consumer Services (RARCS) Conference, Consumer Use of Product Passports for Secondary Luxury Consumption., RARCS, France. (20232023).

Crutsinger, C. A. (Author & Presenter), Pookulangara, S. (Author), 29th Recent Advances in Retail and Consumer Science Conference, Use of Social Networks in the Job Search Process: A Retail Perspective, RARCS, Lyon, France. (20232023).

Slaton, K. S. (Author & Presenter), Pookulangara, S. A. (Author), 2022 Annual Conference for the International Textile and Apparel Association, Inc., Luxury fashion NFTs: Exploring consumer motivations and behaviors, International Textile and Apparel Association, Inc., Denver, CO., United States of America. (2022).

Wen, H. (Author), Dutta, K. (Author & Presenter), Josiam, B. M. (Author & Presenter), Pookulangara, S. A. (Author), The 2nd International Conference on Hospitality & Tourism – Revival Strategies, Food Delivery Apps: Consumers Intention to Use During the COVID-19 Pandemic in India, Institute of Hotel Management, Catering and Nutrition (IHM-Pusa), New Delhi, India, India. (20222022).

Pookulangara, S. A. (Author), Mostaghel, R. (Author), 29th Recent Advances in Retailing and Consumer Science Conference, The power of electronic word-of-mouth: Sweden vs. USA., Baveno, Italy, Italy. (2022).

A. R. (Presenter), Pookulangara, S. A. (Presenter), International Textile Apparel Association, TAPAC Curriculum Assessment Workshop, Virtual, United States of America. (2021).

Kinley, T. R. (Author & Presenter), Pookulangara, S. A. (Author), Josiam, B. M. (Author), Spears, D. L. (Author), Dutta, K. (Author), Global Alliance of Marketing and Management Associations, Bollywood Influence on Clothing Selection of Indian Consumers, Global Alliance of Marketing and Management Associations, Seoul, South Korea, Korea, South. (20212021).

Pookulangara, S. A. (Author), Shephard, A. (Author), Brown, G. (Author), Recent Advances in Retailing and Consumer Science Conference, Business with purpose: Using social media for sustainability efforts., Baveno, Italy, Italy. (2020).

McKneely, B. (Author), Kim, J. (Author & Presenter), Pookulangara, S. (Author), Leaung, X. (Author), Annual Conference, Social Capital on Instagram: Application for Small Apparel Retailers., Association of Collegiate Marketing Educators (ACME), San Antonio, TX, United States of America. (20202020).

Pookulangara, S. A. (Author & Presenter), Bentahar, A. (Author), International Textile and Apparel Association, Hey Google: Voice search and customer’s path to purchase, Las Vegas, United States of America. (20192019).

Pookulangara, S. A. (Author & Presenter), Shephard, A. (Author & Presenter), International Textile and Apparel Association, Teaching slow fashion: An inquiry-based pedagogical approach., Las Vegas, United States of America. (20192019).

Pookulangara, S. A. (Author), Shephard, A. (Author & Presenter), Regent’s and International Textile & Apparel Association Joint Conference, Blog vs. Instagram: An exploratory study to examine consumer’s intention to purchase sustainable clothing., London, United Kingdom. (20192019).

Pookulangara, S. A. (Author & Presenter), Riddiboot, D. (Author), Recent Advances in Retailing and Consumer Science, Consumer intention to use mobile shopping apps: An exploratory study., Tallinn, Estonia. (20192019).

Pookulangara, S. A. (Author & Presenter), Rice, A. (Author), Recent Advances in Retailing and Consumer Science, Like Me! A qualitative analysis of selfie taking behaviour and its impact on purchase behaviour., Tallinn, Estonia. (20192019).

Pookulangara, S. A. (Author & Presenter), Parr, J. N. (Author), Kinley, T. R. (Author), Josiam, B. M. (Author), International Textile and Apparel Association, Online Sizing: An exploratory study of True Fit® technology using adapted TAM model., Cleveland, OH, United States of America. (20182018).

Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author), Josiam, B. M. (Author), Spears, D. L. (Author), K. D. (Author), Global Marketing Conference, Gender Matters: Examining influence of Bollywood on purchase of fashion., Tokyo, Japan, Japan. (20182018).

Pookulangara, S. A. (Author & Presenter), Parr, J. N. (Author), Tanoff, L. (Author), K. N. (Author), Global Marketing Conference, The Instagram effect: Exploring consumers’ shopping behavior and its impact on purchase intention., Tokyo, Japan, Japan. (20182018).

Liu, C. (Author), Pookulangara, S. A. (Author), Shephard, A. (Author), Institute for Global Business Research International Conference, Will young consumers buy fast fashion with the luxury ingredient of American alligator leather: A Study of lifestyle characteristics and motivating factors?, New Orleans, LA, United States of America. (20182018).

Fiore, A. (Author), Hurst, J. (Author), Niehm, L. (Author), Chung, T. (Author), Pookulangara, S. A. (Author), Sadachar, A. (Author), USASBE Conference, Addressing opportunities and challenges for retail entrepreneurship in the US and India: Innovative Learning Modules for a Synchronous Online Graduate Course., Los Angeles, CA, United States of America. (20182018).

Pookulangara, S. A. (Author & Presenter), Shephard, . (Author), International Textile and Apparel Association, Technology Vs. Teachers: Student use of university digital collections and role of teachers, St. Petersburg, Florida,, United States of America. (20172017).

Shephard, A. (Author), Pookulangara, S. A. (Author), Costume Society of America, University Digital Collections: An Examination of Student Attitudes and Use, Wiscasset, ME, United States of America. (20172017).

Josiam, B. M. (Author & Presenter), Spears, D. (Author & Presenter), Wen, H. (Author & Presenter), Yang, Y. (Author & Presenter), Saul, N. (Author & Presenter), Pookulangara, S. (Author & Presenter), The 2017 Academy of Global Hospitality & Tourism Conference, "Using Structural Equation Modeling to Recognize The Impact of Movies and Television on Destination Image, Tourist Activity and Purchasing Behavior of Chinese Consumers", Cheongju, Korea, Korea, South. (20172017).

(Author & Presenter), Shephard, A. (Author), International Textile and Apparel Association, University Collections Online: The student perspective, Vancouver, Canada, Canada. (20162016).

Pookulangara, S. A. (Author & Presenter), Shephard, A. (Author), Liu, C. (Author), International Textile and Apparel Association, Using Theory of Reasoned Action to explore "Slow Fashion" consumer behavior, Vancouver, Canada, United States of America. (20162016).

Yang, K. (Author & Presenter), Kim, J. (Author), Yang, Y. (Author), Pookulangara, S. A. (Author), American Collegiate Retailing Association 2016 Spring Conference, Locavore Movement Through the Lens of Self-determination Theory., Bloomington, MN, United States of America. (20162016).

Kinley, T. R. (Author), Pookulangara, S. A. (Author), Josiam, B. M. (Author), Spears, D. L. (Author), Dutta, K. (Author), Annual Conference of the American Collegiate Retailing Association, Fashion Viva la Bollywood, Secacus, New Jersey, United States of America. (20162016).

Pookulangara, S. A. (Author & Presenter), Strubel, J. (Author), Kinley, T. R. (Author), Petrie, T. A. (Author), 2015 EIRASS Conference, Twitter versus Instagram: Influence of Social., Montreal, Canada, Canada. (20152015).

Melton, R. (Author & Presenter), Kim, J. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Josiam, B. M. (Author & Presenter), The 2014 Annual Conference of the American Collegiate Retailing Association (ACRA), Exploring the impacts of fashion blog type and blog message type on female consumer response toward the brand, Dallas, TX, United States of America. (20142014).

Shephard, A. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), Josiam, B. M. (Author & Presenter), The 2014 Annual Conference of the American Collegiate Retailing Association (ACRA), Gender Matters: Examining Influence of gender on purchase influence, fashion orientation and shopping channel choice, Dallas, TX, United States of America. (20142014).

Cours, K. (Author & Presenter), Knight, D. K. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Josiam, B. M. (Author & Presenter), The 2014 Annual Conference of the American Collegiate Retailing Association (ACRA), Motivations for consumer intention to purchase from Facebook retailers., Dallas, TX, United States of America. (20142014).

Yang, K. (Author & Presenter), Pookulangara, S. A. (Author), Kim, J. (Author), 2013 Fall ITAA conference, Promoting Locavore Movement via Digital Platforms, 2013 Fall ITAA conference, New Orleans, Louisiana, United States of America. (20132013).

Shephard, A. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), Josiam, B. M. (Author & Presenter), The 2013 Annual Conference of the International Textile and Apparel Association., Comparing Shopping Channel Preferences: Hispanic and Caucasian Consumers, New Orleans, LA, United States of America. (20132013).

Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Dutta, K. (Author & Presenter), The 2013 Annual Conference of the European Institute of Retailing and Services Studies(EIRASS), Gender Matters: Examining Influence of Bollywood on Purchase of Fashion, Philadelphia, PA, United States of America. (20132013).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Dutta, K. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), The 10th Annual World Congress of the Academy for Global Business Advancement (AGBA)., Using the Involvement Construct to Understand the Impact of Bollywood on the Activities and Behaviors of Indian Tourists: An Empirical Study., Bangkok, Thailand, Thailand. (20132013).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Dutta, K. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), Duncan, J. (Author & Presenter), The 11th Asia-Pacific Council on Hotel, Restaurant, & Institutional Education (APAC-CHRIE) Conference., Using Structural Equation Modeling to Understand the Impact of Bollywood Movies on Destination Image, Tourist Activity & Purchasing Behavior of Indians, Macau, SAR, China, Thailand. (20132013).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Dutta, K. (Author & Presenter), Kinley, T. R. (Author & Presenter), The World Conference on Hospitality, Tourism and Event Research & International Convention and Expo Summit 2013(WHTER-ICES)., "Namaste London"; "An Evening in Paris": Bollywood Movies and Their Impact on Gen Y Indians' Perceptions of Europe, Bangkok, Thailand, Thailand. (20132013).

Spears, D. L. (Author & Presenter), Josiam, B. M. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), The 10th Asia-Pacific Council on Hotel, Restaurant, & Institutional Education (APAC-CHRIE) Conference., Using Structural Equation Modeling to Understand the Impact of Hollywood Movies and Television on Destination Image, Tourist Activity & Purchasing Behavior, Manila, Phillippines, Philippines. (20122012).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), The 5th International Conference on Services Management., Love in Tokyo or An Evening in Paris: Bollywood and International Tourism by Indians Worldwide., Delhi (NCR), India, India. (20112011).

Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), The 5th International Conference on Services Management., Using Structural Equation Modeling to Understand the Impact of Hollywood on Fashion Purchases., Delhi (NCR), India, India. (20112011).

Spears, D. L. (Author & Presenter), Josiam, B. M. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), The 5th International Conference on Services Management., We Have Seen it in the Movies – Now Let's See if it's True: Hollywood and Tourism., Delhi (NCR), India, India. (20112011).

Josiam, B. M. (Author & Presenter), Spears, D. L. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Kinley, T. R. (Author & Presenter), The 68th Tourism Society of Korea (TOSOK) International Conference, Analyzing the Impact of Bollywood Movies on Tourism by Indians and the Indian Diaspora Worldwide., Buan, Jeonbuk, Korea, Korea, South. (20102010).

Crutsinger, C. A. (Author & Presenter), Jeon, S. (Author & Presenter), Dotter, V. (Author & Presenter), Umberson, K. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), 2008 International Textiles and Apparel Association meeting, Analyzing cultural patterns through dress: An international student perspective, International Textiles and Apparel Association, Schamburg, IL, United States of America. (2008).

Panel Presentation

Hodges, N. (Moderator), Rader, J. (Panelist), Hibler, M. (Panelist), Newman, M. (Panelist), Pookulangara, S. A. (Panelist), Warfield, C. (Panelist), 2023 Annual Conference for the International Textile and Apparel Association, Inc., Textiles & Apparel Curricula: Challenges & Opportunities, International Textile and Apparel Association, Inc., Baltimore, MD., United States of America. (20232023).

Pookulangara, S. A. (Panelist), Rudkowski, J. (Panelist), Gunn, F. (Panelist), Murphy, A. (Panelist), Cappuccitti, A. (Presenter), 29th Recent Advances in Retailing and Consumer Science Conference, Cultivating Dynamic Retail Learning., Baveno, Italy, Italy. (20222022).

Reilly, A. (Panelist), Oh, K. (Panelist), Pookulangara, S. A. (Panelist), Bye, E. (Panelist), Warfield, C. (Panelist), International Textile and Apparel Association, International Membership in TAPAC: Who, Why, and How?, Virtual, United States of America. (2021).

Pookulangara, S. A. (Panelist), DUTTA, D. (Panelist), SHARMA, S. (Panelist), SAKSENA, M. (Panelist), KUMAR, A. (Panelist), BHATIA, A. (Panelist), RATURI, S. (Moderator), PARADIGMS & PERSPECTIVES - Impact of COVID-19 on Retail Business, National Institute of Fashion Technology, Mumbai, Mumbai, India, India. (2020).

Kim, J. (Coordinator/Organizer), Pookulangara, S. A. (Author & Presenter), Williams, K. (Author & Presenter), Leading through COVID-19 Webinar, Resilience and Innovation in Retail and Hospitality, UNT CMHT, Zoom, United States of America. (20202020).

Diddi, S. (Panelist), Fiore, A. (Panelist), Karpova, E. (Panelist), Yan, R. (Panelist), Wesley, S. (Panelist), Chattaraman, V. (Panelist), Pookulangara, S. A. (Panelist), Sadachar, A. (Panelist), International Textile and Apparel Association, Establishing interdisciplinary, international, and multi-institutional collaborations: Implications for textiles and apparel scholars., Las Vegas, United States of America. (2019).

Pookulangara, S. A. (Author), Yang, K. (Author), Kim, Y. (Author), Creative consumption at the intersection of digital technology and the consumer experience., United States of America. (20152015).

Pookulangara, S. A. (Author), The Omni Channel Customer Experience. Digital Retail Executive Education Program, United States of America. (20132013).

Paper

Wen, H. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), Josiam, B. M. (Author & Presenter), Annual ICHRIE Summer Conference & Marketplace, A Comprehensive Examination of Consumers' Food Delivery App Usage during the COVID-19 pandemic in the U.S.: A Gender Perspective, ICHRIE, United States of America. (20212021).

Liu, C. (Author), Pookulangara, S. A. (Author), Shephard, A. (Author), International Textile and Apparel Association, Who buys slow fashion: A study of lifestyle characteristics and motivating factors among young consumers, St. Petersburg, Florida, United States of America. (20172017).

Pookulangara, S. A. (Author), Does gender matter: An exploratory study of influence of cybersecurity, privacy, and trust on purchase intention, United States of America. (20152015).

Yang, K. (Author), Kim, J. (Author), Pookulangara, S. A. (Author), Local store website attributes promoting locavore movement, Canada. (20152015).

Shephard, A. (Author), Pookulangara, S. A. (Author), Students' attitudes toward and use of university digital collections, United States of America. (20152015).

Strubel, J. (Author & Presenter), Pookulangara, S. A. (Author), Petrie, T. A. (Author), American Marketing Association/American Collegiate Retailing Association Second Trienneial Conference, "Like" me: Shopping, self-display, body image and Social Networking Sites., Miami, Florida., United States of America. (20152015).

Karam, M. (Author), Pookulangara, S. A. (Author), Yang, K. (Author), Kennon, L. R. (Author), Facebook brand page: An exploratory study of Facebook brand page attributes and their influence on purchase intentions, Romania. (20142014).

Anderson-Lain, K. A. (Author), Knight, D. K. (Author), Pookulangara, S. A. (Author), Josiam, B. M. (Author), Influence of hedonic and utilitarian motivations on brand loyalty and purchase intention: A Facebook perspective, United States of America. (20142014).

Pookulangara, S. A. (Author), Shephard, A. (Author), Slow fashion movement: Using retail websites to promote slow fashion – An exploratory student, Romania. (20142014).

Shephard, A. (Author), Pookulangara, S. A. (Author), Kinley, T. R. (Author), Josiam, B. M. (Author), Gender matters: Examining the influence of gender on purchase influence, fashion orientation and shopping channel choice, United States of America. (20142014).

Strubel, J. (Author), Pookulangara, S. A. (Author), The Evolution of Styletribes: A Netnographic Analysis, United States of America. (20132013).

Pookulangara, S. A. (Author), Koonsman, S. (Author), Corts, N. (Author), How Secure Are You? Consumer Perceptions of Cybersecurity, United States of America. (20132013).

Yang, K. (Author), Pookulangara, S. A. (Author), Kinley, T. R. (Author), Promoting Shop Local Movement via Digital Platforms, United States of America. (20132013).

Pookulangara, S. A. (Author), Koonsman, S. (Author), Corts, N. (Author), Cybersecurity: What Matters To Consumers – An Exploratory Study, United States of America. (20132013).

Pookulangara, S. A. (Author), Kariam, M. (Author), Does Facebook Make You Buy More? FCommerce – An Exploratory Study, United States of America. (20132013).

Pookulangara, S. A. (Author), Crutsinger, C. A. (Author), Everything Social: Networks, Capital, And Organizations, United States of America. (20132013).

Strubel, J. (Author), Pookulangara, S. A. (Author), Musical Identity Online: A "Netnographic" perspective of Fandom, United States of America. (20132013).

Josiam, B. M. (Author), Spears, D. L. (Author), Pookulangara, S. A. (Author), Dutta, K. (Author), Kinley, T. R. (Author), Duncan, J. (Author), Using Structural Equation Modeling to Understand the Impact of Bollywood Movies on Destination Image, China. (20132013).

Knight, D. K. (Author), Pookulangara, S. A. (Author), Indian Consumers’ Mall Patronage Intention: Impacts of Shopping Motivations, Subjective Norms, Materialism, and Self-Efficacy, Korea, South. (20122012).

Spears, D. L. (Author), Josiam, B. M. (Author), Pookulangara, S. A. (Author), Kinley, T. R. (Author), Using Structural Equation Modeling to understand the impact of Hollywood movies and television on destination image, tourist activity & purchasing behavior (Best Paper Award)., Philippines. (20122012).

Pookulangara, S. A. (Author), Shephard, A. (Author), Slow Fashion Movement: An Exploratory Study, United States of America. (20122012).

Pookulangara, S. A. (Author), Xiao, G. (Author), Social Network Adoption: Influence of Cultural Dimensions Using Adapted Theory of Reasoned Action, United States of America. (20122012).

Pookulangara, S. A. (Author), Shephard, A. (Author), Slow Fashion Movement: Will It Impact The Retail Industry – An Exploratory Study, Austria. (20122012).

Pookulangara, S. A. (Author), Xiao, G. (Author), Social Network Adoption: Does Culture Matter?, United States of America. (20122012).

Pookulangara, S. A. (Author), Thombre, A. (Author), The Intent To Purchase From 3-D Virtual Environments: An Exploratory Study, Austria. (20122012).

Pookulangara, S. A. (Author), Kinley, T. R. (Author), Josiam, B. M. (Author), Spears, D. L. (Author), My Fair Lady: Examining the Influence of Hollywood on Fashion Purchases, India. (20112011).

Knight, D. K. (Author), Pookulangara, S. A. (Author), Utilizing Crossover Effects And Decomposed Theory Of Planned Behavior To Explain Indian Consumers' Mall Patronage Intention, United States of America. (20112011).

Josiam, B. M. (Author), Spears, D. L. (Author), Pookulangara, S. A. (Author), Kinley, T. R. (Author), Analyzing the Impact of Bollywood Movies on Tourism by Indians and the Indian Diaspora Worldwide, United States of America. (20102010).

Pookulangara, S. A. (Author), Hawley, J. (Author), Xiao, G. (Author), Explaining Consumers' Channel-Switching Behavior Using The Theory Of Planned Behavior, United States of America. (20102010).

Pookulangara, S. A. (Author), Natesan, P. (Author), Influence of Demographics on Channel-Migration: A MIMIC Modeling Approach. International Textile and Apparel Association, Canada. (20102010).

Pookulangara, S. A. (Author), Consumers Use of Consumer-Generated-Media while Shopping: A Conceptual Outlook Using TAM3 and Hofstede’s Cultural Dimensions, Taiwan. (20102010).

Pookulangara, S. A. (Author), Natesan, P. (Author), Examining Consumers’ Channel-Migration Intention Utilizing Theory of Planned Behavior: A Multigroup Analysis., Taiwan. (20102010).

Pookulangara, S. A. (Author), Koestler, K. (Author), Cultural Influence On Consumers’ Usage Of SocialNetworks And It’s Impact On Online Purchase Intentions, Turkey. (20102010).

Kim, J. (Author), Pookulangara, S. A. (Author), Does Social Capital Matter?: Influence of Consumers' Perceived Social Capital on Retailer's Marketing Action, United States of America. (20092009).

Kim, J. (Author), Pookulangara, S. A. (Author), Does Social Capital Matter?: Influence of Consumers’ Perceived Social Capital on Retailer’s Marketing Action, United States of America. (20092009).

Pookulangara, S. A. (Author), Hawley, J. (Author), Xiao, G. (Author), Explaining Consumers' ChannelSwitching Behavior Using the Theory of Planned Behavior, United States of America. (20092009).

Pookulangara, S. A. (Author), Shephard, A. (Author), Mestres,, J. (Author), Dickerson, K. (Author), Sweatshops: Impact on the University Community, United States of America. (20082008).

Crutsinger, C. A. (Author), Jeon, S. (Author), Dotter, T. (Author), Umberson, K. (Author), Pookulangara, S. A. (Author), Analyzing Cultural Patterns through Dress: An International Student Perspective, United States of America. (20082008).

Pookulangara, S. A. (Author), Norum, P. (Author), Impact of Credit Card Usage and Money on the Attitude Towards Spending of College Students, United States of America. (20082008).

Pookulangara, S. A. (Author), Kaplan, B. (Author), Meyer, H. (Author), “Thin is Out, Curvy is In”: Media Effects on the Evolving Body Image. International Textile and Apparel Association, United States of America. (20072007).

Pookulangara, S. A. (Author), Implications of Consumer Outshopping Behavior for Local Development in Rural Areas, United States of America. (20062006).

Pookulangara, S. A. (Author), Multi-channel Strategies: Impact of Synergy in the Retail Industry, United States of America. (20062006).

Pookulangara, S. A. (Author), Examining the student retention issue – a student's perspective, United States of America. (20052005).

Pookulangara, S. A. (Author), Creasey, S. (Author), Multi-Channel Shopping: Impact of Consumer Value Mix on Patronage Intention of the Rural Consumers, United States of America. (20052005).

Pookulangara, S. A. (Author), Student Retention: Effects of Social, Psychological, and Environmental Needs on Students, United States of America. (20052005).

Pookulangara, S. A. (Author), Student Retention: Effects of Social, Psychological, and Environmental Needs on Students, United States of America. (20052005).

Creasey, S. (Author), Pookulangara, S. A. (Author), Correlation Between Student Dress and Classroom Behavior, United States of America. (20042004).

Creasey, S. (Author), Pookulangara, S. A. (Author), Educational Collaboration Between a University and Vocational System Connections, United States of America. (20042004).

Pookulangara, S. A. (Author), Creasey, S. (Author), Effect Of High School Students' Academic Performance And Clothing Consumption On Their Clothing Choices and Behavior, United States of America. (20042004).

King, J. (Author), Pookulangara, S. A. (Author), Fashion Merchandising Programs: A Content Analysis Of Courses, United States of America. (20042004).

Crutsinger, C. A. (Author), Duncan, K. (Author), Ingram, A. (Author), Pookulangara, S. A. (Author), Ruttivut, K. (Author), Tran, G. (Author), Retail product knowledge seminar: Implementing collaborative service learning as a pedagogical tool for teaching [Full TextPaper], United States of America. (20032003).

Pookulangara, S. A. (Author), Kim, Y. (Author), Crutsinger, C. A. (Author), Kim, E. (Author), Multi-channel shopping: Effects of consumers' perceived benefits and costs on purchase intentions [Abstract], United States of America. (20032003).

Pookulangara, S. A. (Author), Kim, Y. (Author), Multi-Channel Retailing: Relations to Consumers' Perceived Shopping Benefits and Costs, United States of America. (20022002).

Poster

Pookulangara, S. A. (Author & Presenter), Nickel, C. (Author), 2023 Annual Conference for the International Textile and Apparel Association, Inc., Exploring mobile app stickiness using technology acceptance model (TAM), a gender perspective, International Textile and Apparel Association, Inc., Baltimore, MD., United States of America. (20232023).

Lee, H. (Author), Kim, H. (Author), Pookulangara, S. A. (Author & Presenter), 2023 Annual Conference for the International Textile and Apparel Association, Inc., Exploring mobile app stickiness using technology acceptance model (TAM), a gender perspective, International Textile and Apparel Association, Inc., Baltimore, MD., United States of America. (20232023).

Slaton, K. S. (Author & Presenter), Pookulangara, S. A. (Author & Presenter), International Textile and Apparel Association, Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework for collaborative consumption., United States of America. (2021).

Pookulangara, S. A. (Author & Presenter), Sommermeyer, K. (Author), International Textile and Apparel Association, LIKEtoKNOW.it: The influencer economy, an exploratory study, Las Vegas, United States of America. (20192019).

Pookulangara, S. A. (Author & Presenter), White, D. (Other), International Textile and Apparel Association, Usage of Twitter in a global context: A qualitative analysis., Cleveland, OH, United States of America. (20182018).

Scro, P. (Author), Kinley, T. R. (Author & Presenter), Brandon, B. L. (Author), Pookulangara, S. A. (Author & Presenter), International Textile and Apparel Association, Slogan Word Count and Cosmetics Purchase Behavior, International Textile and Apparel Association, Cleveland, Ohio, United States of America. (20182018).

Pookulangara, S. A. (Author), Parr, J. N. (Author), Tapia, L. A. (Author), Nix, K. (Author), International Textile and Apparel Association, Insta-shopping: Examining use of Instagram for shopping online using theory of reasoned action, St. Petersburg, Florida, United States of America. (20172017).

Parr, J. N. (Author), Pookulangara, S. A. (Author), International Textile and Apparel Association, The impact of True Fit technology on consumer confidence in their online clothing purchase, St. Petersburg, Florida, United States of America. (20172017).

Pookulangara, S. A. (Author), Crutsinger, C. A. (Author), Kim, Y. K. (Author), Kim, E. Y. (Author), 2003 International Textiles and Apparel Association Meeting, Multi-channel shopping: Effects of consumers' perceived benefits and costs on purchase intentions., International Textiles and Apparel Association, Savannah, GA, United States of America. (2003).

Webinar

Crutsinger, C. A. (Author & Presenter), Pookulangara, S. A. (Author), Zorola, M. S. (Other), International Textile and Apparel Association, Mentor Up: Preparing for the 21st Century Classroom., United States of America. (2020).

Slaton, K. S. (Author & Presenter), Pookulangara, S. A. (Author), International Textile and Apparel Association, Stompin' in my Air Force Ones: An investigation into the sneaker resale market., United States of America. (2020).

Media Contributions

Internet
"2021's Best Places for Valentine’s Day," Wallet Hub. (February 2021).
"Krebsvorsorge: Dieser Sensor sagt euch, wie viel UV-Strahlung eure Haut abbekommt," Wired. (November 2018).
"L’ORÉAL’S new clip-on sensor tracks your exposure yo UV rays," Wired. (November 2018).
"The newest breed of digital retailers listens to the customer's voice through actionable data," LinkedIn. (November 2016).
"Making fashion sustainable,". (December 2013).
Newspaper
NT Daily. (April 3, 2013).

Contracts, Grants and Sponsored Research

Fellowship
Pookulangara, S. A. (Other), "Summer Instructional Fellowships 2009," Sponsored by Center for Learning Enhancement, Assessment, and Redesign (C.L.E.A.R.), UNT, Other, $5000.00 Funded. (20092009).
Grant - Research
Slaton, K. S. (Principal), Pookulangara, S. A. (Co-Principal), Ratnam, M. (Supporting), "Utilizing Generative AI in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention," Sponsored by College of Merchandising, Hosptiality, and Tourism, University of North Texas, $2500 Funded. (October 2023October 2024).
Pookulangara, S. A. (Principal), J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," Sponsored by National Retail Foundation, National, $10500 Funded. (December 10, 2023).
Pookulangara, S. A. (Principal), Kim, J., Yang, K., "Cybersecurity And Its Influence On Consumers Online Purchase Intention: An Exploratory Study," Sponsored by Research Enabling Grant (REG), Other, $5000 Funded. (20132013).
Yang, K., Pookulangara, S. A. (Co-Principal), Kim, J., "Digital Platforms Promoting Locavore Movement," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (20122012).
Forney, J. A., Knight, D. K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Moen, W. E., Hartman, C. N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," Sponsored by Cluster Initiative, Other, Funded. (20112011).
Kinley, T. R., Burnsed,, Jeon,, Kim, J., Kim, H., Knight, D. K., Pookulangara, S. A., Wilson,, Yang, K., Zorola, M. S., "Building the Global Experience: From Supply Chain to Blogsphere," Sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (20092009).
Wilson, D. A., Pookulangara, S. A. (Co-Principal), "Campus Grant - Case Study," Sponsored by Target, Other, $4000 Funded. (20092009).
Pookulangara, S. A. (Other), Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (20092009).
Pookulangara, S. A., Knight, D. K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," Sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (20092009).
Pookulangara, S. A., "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," Sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000.00 Funded. (20092009).
Kim, J., Pookulangara, S. A. (Other), "Does Social Capital Matter?: Influence of Consumers' Perceived Social Capital on Retailer's Institutional Action," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $4695 Funded. (20082008).
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (20082008).
Pookulangara, S. A., Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820.00 Funded. (20082008).
Pookulangara, S. A. (Other), Kim, J., "Influence of Virtual Communities on In-class Student Learning: A Social Cognitive and Social Capital Theory Perspective," Sponsored by Research Initiation Grant program (RIG), UNT, University of North Texas, $3820 Funded. (20082008).
Pookulangara, S. A. (Other), Creasey, S., "Multi-channel Shopping: Patronage Intention of the Rural Consumers and Implications for Rural Retailers," Sponsored by Office of Sponsored Projects, Western Illinois University, Other, $3428 Funded. (20042004).
Kim, Y., Pookulangara, S. A. (Other), "Multi-channel Retailing Study," Sponsored by International Council of Shopping Centers Educational Foundation, Other, $15000 Funded. (20022002).
Pookulangara, S. A. (Other), Kim, Y., "Multi-channel Retailing Study," Sponsored by UNT Research Opportunity Grant (ROP), University of North Texas, $4500 Funded. (20022002).
Grant - Service
Moore, A. R., Salimath, M. S., Wang, S., Pookulangara, S. A. (Co-Principal), Wang, Z., "Interdisciplinary Mentoring of Foreign-born Female Academics at University of North Texas," Sponsored by Mentoring Grant, UNT, University of North Texas, $4000 Funded. (20132013).
Grant - Teaching
Pookulangara, S. A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," Sponsored by NRF Foundation, National, $10500 Funded. (January 2024).
P. (Principal), Hawley, (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S. A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L. A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," Sponsored by Department of Education, Federal, $180371 Funded. (20202023).
Pookulangara, S. A. (Principal), Yang, K. (Co-Principal), "Industry Training for Digital Retailing Program," Sponsored by University of North Texas, University of North Texas, $5000.00 Funded. (August 2018July 2019).
Pookulangara, S. A., "A Multi-Dimensional Approach to Meet 21st Century Retailing Education and Industry Challenges for India and the US," Sponsored by Iowa State University, International, $44607.00 Funded. (January 2016February 2019).
Yang, K., Pookulangara, S. A., "Pioneering Digital Retailing Program," Sponsored by Mentoring Grant, UNT, University of North Texas, $4970.00 Funded. (20162017).
Pookulangara, S. A. (Principal), "Summer Instructional Fellowships 2013," Sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (20132013).
Pookulangara, S. A. (Other), "Summer Instructional Fellowships," Sponsored by Center for Learning Enhancement, Assessment, and Redesign, Other, $2000 Funded. (20122012).
Pookulangara, S. A. (Other), "Influence of Consumer Generated Media on Purchase Intention: A Decomposed Theory of Planned Behavior Perspective," Sponsored by Faculty Summer Grant, UNT, University of North Texas, $5000 Funded. (20082008).
Uncategorized
Pookulangara, S. A. (Co-Principal), "Campus Grant - Case Study," Sponsored by Target, $2000. (20112011).
Pookulangara, S. A. (Principal), "Slow Fashion: An Exploratory Study," Sponsored by Faculty Summer Grant. (20112011).
Pookulangara, S. A. (Principal), "Summer Instructional Fellowships 2011," Sponsored by Center for Learning Enhancement, Assessment, and Redesign (C.L.E.A.R.), UNT, $2000. (20112011).

Awards and Honors

Nominated for: Mid-Career Excellence Award, ITAA. (20162016).

Service

University Service

Other, Crucial Conversations Trainer. (2023 – Present).

Other, TAPAC. (2018 – Present).

Member, Institutional Effectiveness Academic Committee. (2013 – Present).

Committee Member, Graduate Commitee. (August 20192022).

Member, COACHE Steering Committee. (20172022).

Member, Recruitment at Frisco. (20212021).

Guest Speaker, Webinar to promote the Graduate Program. (20202021).

Other, Graduate Program Coordinator – MDR. (20172021).

Guest Speaker, Recruitment efforts with Little Elm High School. (2020).

Member, CEDE Cluster. (20112020).

Member, Search Committee, Vice Provost - Faculty Success. (20192019).

Member, Assistant Professor Search Committee - Merchandising. (20182019).

Committee Chair, Graduate Committee. (20182019).

Committee Member, Search Committee, Vice Provost - Faculty Success. (May 2019November 2019).

Guest Speaker, Future Eagle Presentation. (2018).

Member, Assistant Professor Search Committee - Merchandising. (20172018).

Committee Member, Research Committee. (20172018).

Member, Chair Search Committee, MDR. (20152016).

Co-Chair, Personnel Affairs Committee. (20152016).

Committee Member, Research Committee. (20152016).

Member, Assistant Professor Search Committee - Hospitality. (20142016).

Other, Faculty Mentor. (20122016).

Member, IT Governance- RIT Group. (20122016).

Guest Speaker, First Flight. (20142015).

Member, Personnel Affairs Committee. (20142015).

Other, Student Computer Lab Redesign Committee. (20142015).

Member, Graduate Ad-Hoc Admission Committee. (20112015).

Committee Chair, Graduate Committee. (20112015).

Member, Sample Sale. (20102015).

Guest Speaker, Executive + Scholar Lecture Series, Nov 11, 2014. (20142014).

Committee Chair, Assistant Professor Search Committee. (20132014).

Member, Ad-Hoc Digital Retail Committee. (20092014).

Member, Ad-Hoc Action Team. (20132013).

Member, Foreign Born Faculty Mentoring Group. (20132013).

Other, Teaching Excellence Seminar 2013. (20132013).

Other, University Forum on Teaching & Learning. (20132013).

Other, Women’s Faculty Network (Table Leader on a Topic). (20132013).

Member, Review panelist for Intramural Grant. (20122013).

Member, Assistant Professor Search Committee - Merchandising. (20112013).

Member, Campus Climate Survey Task Force. (20112013).

Committee Chair, Research Committee. (20082013).

Member, Presenter, Consumer Engagement in Digital Channels - A Digital Strategy, University Forum on Teaching & Learning. (20122012).

Member, Alumni Committee. (20082011).

Member, TII Grant Committee. (20092009).

Member, Industry Advisory Committee. (20042008).

Member, Retention and Recruitment Committee. (20042008).

Guest Speaker, Presenter, “India, the Country, Fashion, and Culture” for the students of World Cultures Music class. (20062006).

Member, Awards Committee. (20052006).

Member, Curriculum Assessment Committee. (20052006).

Other, Faculty Mentor. (20052006).

Guest Speaker, Academic Expectation Session, Freshman Summer Orientation and Registration. (20052005).

Guest Speaker, “India, the Country and the Educational System”. (20052005).

Member, Honors Council. (20042005).

Guest Speaker, Academic Expectation Session, New Student Registration Program. (20042004).

Professional Service

Editorial Review Board Member, Journal of Retailing and Consumer Services. (2018 – Present).

Editorial Review Board Member, Clothing and Textiles Research Journal. (20192024).

Reviewer, Journal Article, British Food Journal. (20232023).

Workshop Organizer, CAFCS Annual Meeting: DEVELOPING STRONG LEADERS: Looking In, Looking Out,. (20232023).

Reviewer, Journal Article, Journal of Consumer Behaviour. (20232023).

Reviewer, Journal Article, Journal of hospitality and tourism management. (20232023).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (20232023).

Guest Speaker, Presenter, DEVELOPING STRONG LEADERS: Looking In, Looking Out. (2023).

Member, TAPAC, Board of Commissioners. (20212023).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2022).

Reviewer, Journal Article, SAGE Open. (2022).

Reviewer, Journal Article, Sensor. (2022).

Reviewer, Journal Article, Social Sciences. (2022).

Reviewer, Journal Article, Sustainability. (2022).

Reviewer, Journal Article, Journal of Advertising. (2021).

Editor, Guest Editor, Special Issue of Sustainability (Slow Fashion: Past, Present and Future). (20202021).

Reviewer, Journal Article, Clothing and Textiles Research Journal. (2020).

Reviewer, Journal Article, Journal of Research in Interactive Marketing. (2020).

Reviewer, Journal Article, SAGE Open. (2020).

Reviewer, Journal Article, Sustainability. (2020).

Reviewer, Ad Hoc Reviewer, International Textile and Apparel Association. (20182020).

Reviewer, Journal Article, Australasian Marketing Journal. (20192019).

Reviewer, Journal Article, Clothing and Textiles Research Journal. (20192019).

Attendee, Meeting, International Textile and Apparel Association, Las Vegas, Nevada. (20192019).

Reviewer, Journal Article, Journal of Research in Interactive Marketing. (20192019).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (20192019).

Attendee, Meeting, Retailing and Consumer Science Conference, Tallinn. (20192019).

Reviewer, Journal Article, SAGE Open. (20192019).

Reviewer, Journal Article, Social Sciences. (20192019).

Reviewer, Conference Paper, International Textile and Apparel Association. (20182019).

Committee Chair, International Textile and Apparel Association. (20142019).

Reviewer, Journal Article, Clothing and Textiles Research Journal. (2018).

Reviewer, Journal Article, Detritus Journal. (2018).

Reviewer, Journal Article, Journal of Marketing Communications. (2018).

Reviewer, Journal Article, Journal of Relationship Marketing. (2018).

Reviewer, Journal Article, Journal of Research in Interactive Marketing. (2018).

Reviewer, Journal Article, PLOS One. (2018).

Editor, Guest Editor, Special Issue of Social Sciences. (2018).

Reviewer, Journal Article, Sustainability. (2018).

Reviewer, Journal Article, International Journal of Retail & Distribution Management. (2017).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2017).

Reviewer, Journal Article, Sustainability. (2017).

Member, Nominating Committee, ITAA. (20162017).

Reviewer, Journal Article, Fashion and Textiles journal. (2016).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2016).

Reviewer, Journal Article, Sustainability. (2016).

Reviewer, Journal Article, The International Review of Retail, Distribution and Consumer Research. (2016).

Conference-Related, EIRASS Annual Conference. (2015).

Reviewer, Journal Article, International Journal of Information Management. (2015).

Reviewer, Journal Article, Journal of Business Research. (2015).

Reviewer, Journal Article, Journal of Global Fashion Marketing. (2015).

Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2015).

Reviewer, Journal Article, Sustainability. (2015).

Member, University of Illinois Extension. (20042006).

Guest Speaker, Schuyler County Homemakers Association, IL. (20042004).

Guest Speaker, Shopper’s Stop Limited, Mumbai, India. (20042004).

Public Service

Member, Girl Scout of North East Texas. (2011 – Present).

Guest Speaker, National Institute of Fashion Technology. (June 2021).

Guest Speaker, Buffalo State University, Denton, TX. (2020).

Guest Speaker, National Institute of Fashion Technology. (May 2020).

Other, India Fashion Forum. (20182018).

Awards and Honors

Nominated for: Recognition, Thank a teacher program - UNT. (20142014).