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Dr. Swagata Chakraborty

Assistant Professor

University of North Texas

Department of Merchandising and Digital Retailing

Email: Swagata.Chakraborty@unt.edu

Education

  • PhD, Auburn University, 2021
    Major: Consumer and Design Sciences
    Dissertation: What's in There for Me? Impact of User-Centric Advertisement Appeals on Consumers' Emotional Response and Sustainable Apparel Purchase Intentions

Licensures and Certifications

  • Professional Photography, New York Institute of Photography. (2023 - Present).
  • Certification in Inquiry-Based Discussion with Packback, Packback. (2022).

Development Activities

  • Workshop, COI- Conflict of Interest in Research Workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Corporate Foundations and Relational Opportunities workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Faculty Grantsmanship workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, International Affiliations workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, NIH Information Session workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Research, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Service, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Teaching, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Navigating Faculty Information System, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Teach Better Seminar- Teaching First Generation Students, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Faculty Supervisor Training, University of North Texas. United States of America. (2025 - 2025).
  • Workshop, Conjoint Analysis Workshop by the Center of Consumer Insights and Innovation, University of North Texas. United States of America. (2024).
  • Workshop, Personnel Affairs Committee (PAC) Workshop, University of North Texas. United States of America. (2024).
  • Workshop, Title IX: Preventing Discrimination, Harassment, and Sexual Misconduct and Retaliation, University of North Texas. United States of America. (2024).
  • Other (A multimodule certificate program in incorporating AI in teaching), Generative AI Series, University of North Texas. United States of America. (April 10, 2024).
  • Other (Professional Photography Certificate Course), Professional Photography Course, Self. United States of America. (August 20, 2023).
  • Workshop, Faculty First Flight, 2022-2023, UNT Center for Learning Experimentation, Application, and Research (CLEAR), UNT. Denton,Texas,United States of America. (September 2, 2022 - November 27, 2022).
  • Workshop, GIS Capabilities Demonstration Workshop, Center for Consumer Insights and Innovations. United States of America. (November 9, 2022).
  • Workshop, Learn by DSI CLEAR, 2022, DSI CLEAR, UNT. Denton,Texas,United States of America. (November 4, 2022).
  • Workshop, Teach Better Seminar with CLEAR, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (November 1, 2022).
  • Other (Coursera Course Development Training Program), Course in a Box Coursera Training Program, DSI CLEAR, UNT. Denton,Texas,United States of America. (October 30, 2022).
  • Workshop, Teach Better Seminar with ODA, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (October 21, 2022).
  • Workshop, Getting Engaged Internationally, Office of International Affairs, UNT. Denton,Texas,United States of America. (September 16, 2022).
  • Other (Training in Active Learning Techniques using Packback), Inquiry-Based Discussion with Packback, Packback. United States of America. (September 15, 2022).
  • Other (Canvas Course Development Training Program), Course in a Box Canvas Training Program, DSI CLEAR, UNT. Denton,Texas,United States of America. (July 16, 2022).

Teaching

Teaching Experience

    University of North Texas

  • CEXM 4750 - Consumer Experience Design, 1 course.
  • CMHT 3950 - Creating Consumer Experiences, 20 courses.
  • ICON 4750 - Consumer Experience Design, 1 course.
  • MDSE 4660 - Advanced Application, 3 courses.
  • MDSE 5660 - Advanced Merchandising Applications, 1 course.
  • MDSE 5920 - Problem in Lieu of Thesis, 3 courses.
  • MDSE 5950 - Master's Thesis, 2 courses.
  • MDSE 5960 - Consumer Insights Using Data Analytics, 2 courses.

Directed Student Learning

  • Supervised Research Chair, Merchandising and Digital Retailing. (2025).
  • Major Professor, Merchandising and Digital Retailing. (August 15, 2024).
  • Major Professor, Information Science. (August 2023).
  • Major Professor, Merchandising and Digital Retailing. (2025 - 2025).
  • Major Professor, Merchandising and Digital Retailing. (2025 - 2025).
  • Major Professor, Merchandising and Digital Retailing. (August 10, 2024 - 2025).
  • Major Professor, Merchandising and Digital Retailing. (June 1, 2024 - 2025).
  • Supervised Research Chair, "Optimizing Chatbots for Emotional Intelligence: A Study on Customer Complaint Resolution and Brand Perception in E-commerce.," Merchandising and Digital Retailing. (August 15, 2024 - December 8, 2024).
  • Supervised Research Chair, "Consumers’ response toward conversational AI agents in social commerce," Merchandising and Digital Retailing. (January 2, 2024 - June 5, 2024).
  • Major Professor, "“I Forgive the Brand Because I Trust It”: Brand Evangelism and Conflict Mitigation Through Effective CSR Symbolism," Merchandising and Digital Retailing. (August 2022 - May 2024).
  • Master's Thesis Committee Member, "The Development of Homestay Tourism in Nigeria: A Stakeholder Perspective," Hospitality, Event and Tourism Management. (September 10, 2023 - May 10, 2024).
  • Supervised Research Chair, "Leveraging Conversational AI Agents to Enhance Sustainability in Fast Fashion Brands," Merchandising and Digital Retailing. (January 2, 2024 - May 5, 2024).

Awards and Honors

  • Nominated for Lou E. Pelton Emerging Scholar Award, Association of Collegiate Marketing Educators. (2025).
  • Nominated for Ulys and Vera Knight Student Mentor Award, University of North Texas. (2025).
  • Best Paper in Track Award (Consumer Behavior Track) at the Association of Collegiate Marketing Educators (ACME) Conference, Houston, Texas, 2023., Association of Collegiate Marketing Educators (ACME). (2023).
  • Best Paper in Track Award (Social Media, Mobile Marketing, & Digital Marketing Track), Association of Collegiate Marketing Educators (ACME) Conference.
  • Distinguished Paper Award, Federation of Business Disciplines.
  • Faculty Mentorship Excellence Award, College of Merchandising, Hospitality, and Tourism, University of North Texas.
  • Nancy Rutherford Teaching Innovation Award (3rd place), International Textiles and Apparel Association.
  • Paper of Distinction Award 2025, International Textiles and Apparel Association.
  • Teaching Innovation Award, Runner-Up, Association of Collegiate Marketing Educators (ACME)..
  • Thank a Teacher Award, University of North Texas.
  • Distinguished Paper Award, Federation of Business Disciplines.
  • Teaching Innovation Award, Association of Collegiate Marketing Educators.
  • Nancy Rutherford Teaching Innovation Award (1st place), International Textile and Apparel Association.
  • Best Paper Award, Runner-Up, American Collegiate Retailing Association.
  • Best Paper in Track Award (Consumer Behavior Track) at the Association of Collegiate Marketing Educators (ACME) Conference, Galveston, Texas, 2024., Association of Collegiate Marketing Educators.
  • Creative Artificial Intelligence (AI) in the Classroom Award, College of Merchandising, Hospitality, and Tourism. (December 8, 2023).
  • Faculty First Flight, University of North Texas.
  • Nominated for Outstanding Online Teacher and Course Award, DSI CLEAR, UNT. (November 10, 2022).
  • Big Ideas Award, College of Merchandising, Hospitality, and Tourism.

Research

Published Intellectual Contributions

    Abstracts and Proceedings

  • Chakraborty, S. (2025). "The Indian in me will protect the environment in India”: Perceived self-efficacy and commitment to ethnic identity influencing slow fashion consumption in India. American Collegiate Retailing Association.
  • Rahman, M., Chakraborty, S. (2025). CSR symbolism shaping brand trust and brand evangelism through consumer-brand identification. St. Louis, International Textile and Apparel Association.
  • Sadachar, A., Manchiraju, S., Chakraborty, S. (2025). Enhancing Socio-Emotional Intelligence (SEI) competencies in FTARE education: A systematic approach for workforce readiness. International Textile and Apparel Association.
  • Chakraborty, S. (2025). Mindfulness practices: Techniques to hone cerebral and soft skills in the academic setting. American Collegiate Retailing Association.
  • Sadachar, A., Chakraborty, S., Rolling, V., Donthamsetty, S. (2025). Rethinking apparel purchases: Applying Construal Level Theory, "Girl Math," and Cost-Per-Wear (CPW) to promote sustainable consumption. International Textile and Apparel Association.
  • Campuzano, E.P., Chakraborty, S. (2025). SustainTima: An information-based conversational AI agent for mitigating skepticism against sustainable fast fashion brands. Association of Collegiate Marketing Educators.
  • Chakraborty, S. (2025). Technology for visual communication in branding and marketing. Association of Collegiate Marketing Educators.
  • Holagh, S.R., Zolfaghar, M., Chakraborty, S. (2025). Unveiling the dynamics of perceived social commerce design efficacy and its influence on consumer repurchase intention. Association of Collegiate Marketing Educators.
  • Chakraborty, S., Kwon, W. (2024). Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude.. International Textiles and Apparel Association (ITAA).
  • Chakraborty, S., Kwon, W. (2024). Do I Believe Their CSR Activities? Antecedents of CSR Message Believability and Attitudes Toward CSR Message and The Company. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
  • Chakraborty, S., Chattaraman, V. (2024). Spirituality and self-concept clarity in encouraging mindful consumption and discouraging conspicuous consumption. Kalamazoo, MI, American Collegiate Retailing Association (ACRA), 2024.
  • Chakraborty, S., Chattaraman, V. (2024). Simple Living High Thinking: The Role of Spirituality and Empathy in Influencing Mindful Consumption and Subjective Wellbeing. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
  • Campuzano, E.P., Chakraborty, S. SustainTima: An information-based conversational AI agent for mitigating skepticism against sustainable fast fashion brands. Association of Collegiate Marketing Educators.
  • Rahimzadeh, S., Zolfaghar, M., Chakraborty, S. Unveiling the dynamics of perceived social commerce design efficacy and its influence on consumer repurchase intention. Association of Collegiate Marketing Educators.
  • Pookulangara, S., Slaton, K., Testa, D., Chakraborty, S. Advanced digital technologies in the classroom: The advantages, disadvantages, and opportunities within AI, AR, and related technologies. International Textile and Apparel Association.
  • Chakraborty, S. Merging social psychology with artificial intelligence in the curriculum to help students gain competitive advantage in the fashion retail industry.. International Textile and Apparel Association.
  • Chakraborty, S. “I have memories with this place, I need to protect it”: The role of place attachment in influencing ethnocentrism and attitude toward slow fashion.. International Textile and Apparel Association.
  • Chakraborty, S. (2024). Building chatbots to enhance consumer experience. Association of Collegiate Marketing Educators.
  • Chakraborty, S. Mindfulness practices: Techniques to hone cerebral and soft skills in the academic setting.. American Collegiate Retailing Association.
  • Chakraborty, S., Sadachar, A. (2023). "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations.. Houston, Texas, Association of Collegiate Marketing Educators (ACME).
  • Chakraborty, S., Sadachar, A. COVID-stress induced self-regulatory sustainable apparel consumption in the U.S..
  • Chakraborty, S., Sadachar, A. God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion..
  • Chakraborty, S., Sadachar, A. Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping..
  • Chakraborty, S., Sadachar, A. Personality traits and consumption patterns amid COVID-19 pandemic.

    • Conference Proceeding

  • Hyun, J., Chakraborty, S. (2025). Cosmopolitanism, Ethnocentrism, and Sustainable Consumption: The Mediating Roles of Self-Expression and Self-Presentation. Gateway to a Brighter Future. International Textile and Apparel Association. https://doi.org/10.31274/itaa.21421
  • Chakraborty, S., Hyun, J. (2025). Interplay between Cosmopolitanism, Eco-Citizenship, and Eco-Anxiety in Predicting Fashion Innovativeness and Purchase Intention for Sustainable Products . Gateway to a Brighter Future. International Textile and Apparel Association. https://doi.org/10.31274/itaa.21435
  • Hyun, J., Chakraborty, S. (2025). Why Do Cosmopolitans Go Green? Investigating the Role of Self-Expression and Need-for-uniqueness. Gateway to a Brighter Future. International Textile and Apparel Association. https://doi.org/10.31274/itaa.21381

    • Journal Article

  • Chakraborty, S., Hyun, J. (2025). Cosmopolitanism, ethnocentrism, and sustainable consumption: The mediating roles of self-expression and self-presentation.. Journal of International Consumer Marketing.
  • Campuzano, E., Chakraborty, S. (2025). SustainTima: A task-oriented text-based conversational AI agent for sustainable fast fashion brands. International Journal of Fashion Design, Technology and Education.
  • Manchiraju, S., Chakraborty, S., Sadachar, A. (2025). Seeking happiness, finding discontent: Navigating the complex pursuit of well-being. Journal of Happiness and Health.
  • Rahman, M., Chakraborty, S. (2025). "I know the brand is better than that": Brand trust and consumer-brand identification in brand forgiveness after being exposed CSR-related wrongdoings. Social Responsibility Journal.
  • Chakraborty, S., Kwon, W.S. (2025). What triggers trust in CSR activities? Linkages between personal antecedents of CSR message believability and attitudes toward CSR message and the company. Society and Business Review.
  • Chakraborty, S., Chattaraman, V. (2025). Consumer decoupling: linkages between social-environmental empathy, spirituality, mindful consumption, and subjective well-being. Family and Consumer Science Research Journal.
  • Chakraborty, S., Chattaraman, V. (2025). Predicting Self-Transcendental and Self-Serving Consumption through Spirituality, Self-Concept Clarity, and Consumer Values. Journal of Consumer Marketing.
  • Chakraborty, S., Sadachar, A. (2024). Applying reactance theory in exploring the relationship between the big 5 personality traits and shopping intentions post pandemic. International Journal of Fashion Design, Technology and Education.
  • Kim, H.M., Chakraborty, S. (2024). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research. 34 (1)
  • Chakraborty, S., Sadachar, A. (2023). Did morality help consumers protect others while shopping during pandemic?. Family and Consumer Sciences Research Journal.
  • Chakraborty, S., Sadachar, A. (2023). Spirituality bestowing self-transcendence amid COVID-19 through slow fashion. Journal of Global Fashion Marketing.
  • Chakraborty, S., Sadachar, A. (2023). Did anything good come out of the pandemic? Covid-stress induced self-regulatory sustainable apparel consumption in the U.S.. Sustainability.
  • Khare, A., Sadachar, A., Chakraborty, S. (2022). Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior. Journal of Fashion Marketing and Management. 26 (4) 676–699.
  • Ksenia, K., Sadachar, A., Chakraborty, S. (2022). The role of sustainable visual merchandising practices in predicting retail store loyalty.. International Journal of Fashion Design, Technology and Education.
  • Chakraborty, S., Sadachar, A. (2022). COVID-stress and compensatory consumption among the U.S. consumers.. Journal of Marketing Management and Consumer Behavior. 4 (2) 111-133.
  • Chakraborty, S., Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions.. Sustainability. 14 (18) 11560.
  • Chakraborty, S., Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption?. Journal of Fashion Marketing and Management.
  • Chakraborty, S., Chattaraman, V. (2021). Acculturative stress and compensatory consumption through symbolic self-completion among first-generation Asian-Indian immigrants in the U.S.. International Journal of Consumer Studies. 46 (3) 831-849.
  • Chakraborty, S., Sadachar, A. (2021). Predicting Indian consumers’ purchase intention from western apparel brands. Journal of Fashion Marketing and Management. 25 (3) 407-429.
  • Chakraborty, S. (2015). Impact of art forms of Naga tribe with special emphasis on their costumes and jewelry on the contemporary fashion industry. 50 (2/3) 175-192.

Presentations Given

    Oral Presentation

  • Park, S. (Author & Presenter), Chakraborty, S. (Author), 2026 ICHRIE Global, Is Sustainable Food Out of Reach? Socioeconomic Inequality in Food Consumption, ICHRIE (International Council on Hotel, Restaurant, and Institutional Education), Las Vegas, US, United States of America. (2026 - 2026).
  • Chakraborty, S. (Author & Presenter), American Collegiate Retailing Association (ACRA), 2025 Conference, Mindfulness practices: Techniques to hone cerebral and soft skills in the academic setting., United States of America. (2025).
  • Chakraborty, S. (Author & Presenter), American Collegiate Retailing Association (ACRA), 2025 Conference, “The Indian in me will protect the environment in India”: Perceived self-efficacy and commitment to ethnic identity influencing slow fashion consumption in India., United States of America. (2025).
  • Campuzano, E.P. (Author), Chakraborty, S. (Author & Presenter), Association of Collegiate Marketing Educators (ACME), 2025 Conference, SustainTima: An information-based conversational AI agent for mitigating skepticism against sustainable fast fashion brands, United States of America. (2025).
  • Chakraborty, S. (Author & Presenter), Association of Collegiate Marketing Educators (ACME), 2025 Conference, Technology for visual communication in branding and marketing, United States of America. (2025).
  • Holagh, S.R. (Author & Presenter), Zolfaghar, M. (Author), Chakraborty, S. (Author), Association of Collegiate Marketing Educators (ACME), 2025 Conference, Unveiling the dynamics of perceived social commerce design efficacy and its influence on consumer repurchase intention, United States of America. (2025).
  • Chakraborty, S. (Author & Presenter), International Textile and Apparel Association (ITAA) Conference 2025, Technology and Generative Artificial Intelligence for Compelling Visual Communication, United States of America. (2025).
  • Rahman, M. (Author & Presenter), Chakraborty, S. (Author), International Textile and Apparel Association (ITAA), 2025 Conference, CSR symbolism shaping brand trust and brand evangelism through consumer-brand identification, United States of America. (2025).
  • Hyun, J. (Author & Presenter), Chakraborty, S. (Author & Presenter), 2025 International Textile and Apparel Association Annual Conference, Cosmopolitanism, Ethnocentrism, and Sustainable Consumption: The Mediating Roles of Self-Expression and Self-Presentation, International Textile and Apparel Association, St. Louis, MO, United States of America. (2025 - 2025).
  • Chakraborty, S. (Author & Presenter), Hyun, J. (Author & Presenter), 2025 International Textile and Apparel Association Annual Conference, Interplay between Cosmopolitanism, Eco-Citizenship, and Eco-Anxiety in Predicting Fashion Innovativeness and Purchase Intention for Sustainable Products, International Textile and Apparel Association, St. Louis, MO, United States of America. (2025 - 2025).
  • Hyun, J. (Author & Presenter), Chakraborty, S. (Author & Presenter), 2025 International Textile and Apparel Association Annual Conference, Why Do Cosmopolitans Go Green? Investigating the Role of Self-Expression and Need-for-Uniqueness, International Textile and Apparel Association, St. Louis, MO, United States of America. (2025 - 2025).
  • Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, Merging social psychology with artificial intelligence in the curriculum to help students gain competitive advantage in the fashion retail industry, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, “I have memories with this place, I need to protect it”: The role of place attachment in influencing ethnocentrism and attitude toward slow fashion, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Kwon, W. (Author), Association of Collegiate Marketing Educators (ACME) 2024 Conference, Do I Believe Their CSR Activities? Antecedents of CSR Message Believability and Attitudes Toward CSR Message and The Company, Galveston, Texas, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author & Presenter), Chattaraman, V. (Author), Association of Collegiate Marketing Educators (ACME) 2024 Conference, Simple Living High Thinking: The Role of Spirituality and Empathy in Influencing Mindful Consumption and Subjective Wellbeing, Galveston, Texas, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author & Presenter), Chakraborty, V. (Author), American Collegiate Retailing Association (ACRA) 2024 Triennial Conference, Spirituality and self-concept clarity in encouraging mindful consumption and discouraging conspicuous consumption, Kalamizoo, MI, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Association of Collegiate Marketing Educators 2023 Conference, "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations, Houston, Texas, United States of America. (2023 - 2023).

    • Panel Presentation

  • Slaton, K.S. (Author & Presenter), Testa, D.S. (Author & Presenter), Pookulangara, S.A. (Author & Presenter), Chakraborty, S. (Panelist), 2024 Annual Conference for the International Textile and Apparel Association, Inc., Special Topic - Advanced Digital Technologies in the Classroom: The Advantages, Disadvantages, and Opportunities Within AI, AR, and Related Technologies, International Textile and Apparel Association, Inc., Long Beach, CA, United States of America. (2024 - 2024).
  • Chakraborty, S. (Panelist), Texas Women in Higher Education 2024 Annual Conference, TWHE Award Winners Panel Session, Corpus Christi, Texas, United States of America. (2024 - 2024).

    • Poster

  • Sadachar, A. (Author & Presenter), Manchiraju, S. (Author & Presenter), Chakraborty, S. (Author & Presenter), International Textile and Apparel Association (ITAA), 2025 Conference, Enhancing Socio-Emotional Intelligence (SEI) competencies in FTARE education: A systematic approach for workforce readiness, United States of America. (2025).
  • Sadachar, A. (Author & Presenter), Chakraborty, S. (Author & Presenter), Rolling, V. (Author), Donthamsetty, S. (Author), International Textile and Apparel Association (ITAA), 2025 Conference, Rethinking apparel purchases: Applying Construal Level Theory, "Girl Math," and Cost-Per-Wear (CPW) to promote sustainable consumption, United States of America. (2025).
  • Rahman, M. (Author), Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, Forgiving the brand after CSR wrongdoings: Exploring the dynamics between brand trust and consumer brand identification in attributing blames, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Kwon, W.S. (Author), International Textiles and Apparel Association Conference 2024, Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude., United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Sadachar, A. (Author), University Research Day Symposium, University of North Texas, Denton, Texas., Is sustainable apparel consumption a response to the COVID-19 pandemic in the U.S.?, United States of America. (2023).
  • Chakraborty, S. (Author & Presenter), Kwon, W. (Author), Bridging the Divide, International Textile and Apparel Association (ITAA), 2023 Conference, Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude., Baltimore, Maryland, United States of America. (2023 - 2023).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, COVID-stress induced self-regulatory sustainable apparel consumption in the U.S., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, Personality traits and consumption patterns amid COVID-19 pandemic., Denver, Colorado, United States of America. (2022 - 2022).

    • Project

  • Ratnam, M. (Presenter), Chakraborty, S. (Author & Presenter), Pamidimukkala, S. (Presenter), Kim, H. (Author & Presenter), Big Ideas Presentation, Big Ideas Presentation, CMHT, Denton TX, United States of America. (2022).

Media Contributions

    Internet

  • "Store credit cards-Expert Commentary," WalletHub.com. (January 14, 2026).
  • "New Year’s facts, traditions, spending, and more," WalletHub.com. (December 9, 2025).
  • "2024 Texas Women in Higher Education Grant Recipients," (November 10, 2023).

    • Magazine

  • "“Girl Math” and Consumer Conscience," Auburn Alumni Association. (2025).

    • TV

  • "How to complain effectively over consumer concerns," NBC DFW. (May 17, 2024).

Contracts, Grants, Sponsored Research

    Grant - Research

  • Park, S. (Principal), Chakraborty, S. (Co-Principal), "CMHT Faculty Collaborative Research Grant," sponsored by Center for Consumer Insights and Innovations, University of North Texas, $2500 Funded. (2024).
  • Chakraborty, S. (Principal), "Conference Support Grant, Faculty Success," sponsored by Faculty Success, University of North Texas, University of North Texas, $1000 Funded. ( - 2024).
  • Chakraborty, S., "TWHE Leadership Grant," sponsored by Texas Women in Higher Education, State, $500 Funded. (2023 - 2024).
  • Chakraborty, S., "Ruth E. Hawthorne Early Career Research Grant," sponsored by Kappa Omicron Nu National Honor Society, National, $2000 Funded. (2023 - 2024).
  • Chakraborty, S. (Principal), "Global Venture Fund," sponsored by Office of International Affairs, University of North Texas, $3000 Funded. ( - 2023).

    • Grant - Teaching

  • Chakraborty, S. (Principal), "Honors College Faculty Mentoring Grant," sponsored by Honors College, University of North Texas, University of North Texas, $500 Funded. (2024).

Service

Professional Service

  • Other (Track Co-Chair), International Textile and Apparel Association (ITAA). (2026 - Present).
  • Other (Liaison), Liaison Between Executive Committee of Faculty Senate and Faculty Salary Study Committee, UNT. (November 2025 - Present).
  • Committee Member, Executive Committee Member at Faculty Senate, UNT. (October 2025 - Present).
  • Member, Faculty Senate, UNT. (September 2025 - Present).
  • Committee Chair, Scholarship Committee, CMHT, UNT. (August 2025 - Present).
  • Committee Member, International Textile and Apparel Association (ITAA). (2025 - Present).
  • Reviewer, Journal Article, Journal of Consumer Marketing. (2025 - Present).
  • Committee Chair, Scholarship Committee. (2025 - Present).
  • Other (Track Chair), Association of Collegiate Marketing Educators (ACME). (2024 - Present).
  • Committee Member, Scholarship Committee. Denton, Texas. (August 18, 2023 - Present).
  • Committee Member, Undergraduate Committee. Denton, Texas. (August 18, 2023 - Present).
  • Reviewer, Conference Paper, International Textiles and Apparel Association (ITAA). (April 18, 2023 - Present).
  • Reviewer, Journal Article, International Journal of Sustainable Development. (2023 - Present).
  • Reviewer, Journal Article, Internet Research. (2023 - Present).
  • Reviewer, Journal Article, Sustainability: Science, Practice, and Policy. (2023 - Present).
  • Program Coordinator, Interdisciplinary Studies in Consumer Insights (ICON) (CEXM earlier). Denton, Texas. (August 30, 2022 - Present).
  • Session Chair, Association of Collegiate Marketing Educators. (2025 - 2025).
  • Reviewer, Journal Article, BMC Psychology. (2025 - 2025).
  • Guest Speaker, CMHT 5300 Research Methods in Merchandising, Hospitality, and Tourism, UNT. (2025 - 2025).
  • Reviewer, Journal Article, Humanities and Social Sciences Communications. (2025 - 2025).
  • Other (Moderator of Session), International Career Summit, UNT. (2025 - 2025).
  • Reviewer, Journal Article, International Review on Public and Nonprofit Marketing. (2025 - 2025).
  • Reviewer, Journal Article, Journal of Applied Marketing Theory. (2025 - 2025).
  • Reviewer, Journal Article, Scientific reports. (2025 - 2025).
  • Reviewer, Journal Article, Springer Nature. (2025 - 2025).
  • Reviewer, Journal Article, Clothing and Textiles Research Journal. (2024 - 2025).
  • Reviewer, Journal Article, Discovery Sustainability. (2024 - 2025).
  • Reviewer, Journal Article, International Journal of Human-Computer Interaction. (2024 - 2025).
  • Reviewer, Journal Article, Journal of Fashion Marketing and Management. (2024 - 2025).
  • Reviewer, Journal Article, Journal of Global Fashion Marketing. (2024 - 2025).
  • Reviewer, Journal Article, Journal of Retailing and Consumer Services. (2024 - 2025).
  • Guest Speaker, MDSE 3370 Social Psychology of Dress and Apperance. (2024 - 2025).
  • Other (Faculty Advisor), Merchandising Incorporated. (August 15, 2024 - July 1, 2025).
  • Reviewer, Journal Article, Internet Research. (December 3, 2024).
  • Guest Speaker, Auburn University. (November 18, 2024).
  • Guest Speaker, Osher Lifelong Learning Institute. (October 25, 2024).
  • Reviewer, Journal Article, Discover Sustainability. (September 6, 2024).
  • Committee Member, Kappa Omicron Nu national Honor Society. (May 28, 2024).
  • Other (Co-Advisor), Merchandising Incorporated. Denton, Texas. (August 18, 2023 - May 15, 2024).
  • Reviewer, Journal Article, Clothing and Textiles Research Journal. (May 8, 2024).
  • Committee Member, University of Tennessee, Kansas State University, University of South Carolina. (April 30, 2024).
  • Committee Member, Kappa Omicron Nu National Honor Society. (April 18, 2024).
  • Session Chair, American Collegiate Retailing Association. (March 29, 2024).
  • Reviewer, Journal Article, International Journal of Developmental Science. (March 12, 2024).
  • Guest Speaker, United States India Education Foundation (USIEF). New Delhi, (January 5, 2024).
  • Guest Speaker, Auburn University. Auburn, Alabama. (November 13, 2023 - November 13, 2023).
  • Other (I authored a handout for USIEF on the topic fashion merchandising programs in the U.S.), United States India Education Foundation (USIEF). Kolkata, West Bengal. (August 1, 2023 - October 19, 2023).
  • Guest Speaker, MDSE 2350 Trend Analysis and Forecasting. Denton, Texas. (October 10, 2023 - October 10, 2023).
  • Committee Member, Graduate Committee. Denton, Texas. (March 2023 - September 2023).
  • Guest Speaker, Osher Lifelong Learning Institute. Denton, Texas. (September 27, 2023 - September 27, 2023).
  • Other (External (International) Reviewer in Doctoral Committee), National Institute of Fashion Technology. New Delhi, West Bengal. (September 4, 2023 - September 11, 2023).
  • Guest Speaker, National Institute of Fashion Technology (NIFT). Kolkata, West Bengal. (July 27, 2023 - July 27, 2023).
  • Guest Speaker, United States India Education Foundation (USIEF). Kolkata, West Bengal. (July 13, 2023 - July 13, 2023).
  • Reviewer, Conference Paper, Hawaii International Conference on System Sciences. (June 20, 2023 - July 1, 2023).
  • Committee Member, Diversity Committee. Denton, Texas. (August 30, 2022 - May 2023).
  • Committee Member, Research Committee. Denton, Texas. (August 30, 2022 - May 2023).
  • Committee Member, Faculty Search Committee. (January 13, 2023 - April 2023).
  • Guest Speaker, Virginia Tech University. Blacksburg, Virginia. (April 11, 2023 - April 11, 2023).
  • Committee Member, Department of Hospitality and Tourism Management, College of Merchandising, Hospitality, and Tourism. Denton, Texas. (March 7, 2023 - April 4, 2023).
  • Reviewer, Journal Article, Sustainability. (December 15, 2022).
  • Other (Team Leader), Big Ideas Project. (December 5, 2022).
  • Reviewer, Journal Article, Sustainability: Science, Practice, and Policy [journal]. (November 24, 2022).
  • Board of Directors, Kappa Omicron Nu National Honor Society. (October 30, 2022).
  • Other (Worked in a sub-comittee for planning the annual conclave for KON), Kappa Omicron Nu National Honor Society. (October 1, 2022).
  • Reviewer, Journal Article, Fashion and Textiles. (August 16, 2022).
  • Reviewer, Conference Paper, International Textiles and Apparel Association. (July 20, 2022).