Skip to main content

Dr. Swagata Chakraborty

Assistant Professor

University of North Texas

Department of Merchandising and Digital Retailing

Email: Swagata.Chakraborty@unt.edu

Education

  • PhD, Auburn University, 2021
    Major: Consumer and Design Sciences
    Dissertation: What's in There for Me? Impact of User-Centric Advertisement Appeals on Consumers' Emotional Response and Sustainable Apparel Purchase Intentions

Licensures and Certifications

  • Professional Photography, New York Institute of Photography. (2023 - Present).
  • Certification in Inquiry-Based Discussion with Packback, Packback. (2022).

Development Activities

  • Workshop, COI- Conflict of Interest in Research Workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Corporate Foundations and Relational Opportunities workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Faculty Grantsmanship workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, International Affiliations workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, NIH Information Session workshop, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Research, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Service, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Best Practices Documenting Teaching, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Report better: Navigating Faculty Information System, 2023, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (2023).
  • Workshop, Teach Better Seminar- Teaching First Generation Students, 2023, University of North Texas. Denton,Texas,United States of America. (2023).
  • Workshop, Conjoint Analysis Workshop by the Center of Consumer Insights and Innovation, University of North Texas. United States of America. (2024).
  • Workshop, Personnel Affairs Committee (PAC) Workshop, University of North Texas. United States of America. (2024).
  • Workshop, Title IX: Preventing Discrimination, Harassment, and Sexual Misconduct and Retaliation, University of North Texas. United States of America. (2024).
  • Other (A multimodule certificate program in incorporating AI in teaching), Generative AI Series, University of North Texas. United States of America. (April 10, 2024).
  • Other (Professional Photography Certificate Course), Professional Photography Course, Self. United States of America. (August 20, 2023).
  • Workshop, Faculty First Flight, 2022-2023, UNT Center for Learning Experimentation, Application, and Research (CLEAR), UNT. Denton,Texas,United States of America. (September 2, 2022 - November 27, 2022).
  • Workshop, GIS Capabilities Demonstration Workshop, Center for Consumer Insights and Innovations. United States of America. (November 9, 2022).
  • Workshop, Learn by DSI CLEAR, 2022, DSI CLEAR, UNT. Denton,Texas,United States of America. (November 4, 2022).
  • Workshop, Teach Better Seminar with CLEAR, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (November 1, 2022).
  • Other (Coursera Course Development Training Program), Course in a Box Coursera Training Program, DSI CLEAR, UNT. Denton,Texas,United States of America. (October 30, 2022).
  • Workshop, Teach Better Seminar with ODA, College of Merchandising, Hospitality, and Tourism. Denton,Texas,United States of America. (October 21, 2022).
  • Workshop, Getting Engaged Internationally, Office of International Affairs, UNT. Denton,Texas,United States of America. (September 16, 2022).
  • Other (Training in Active Learning Techniques using Packback), Inquiry-Based Discussion with Packback, Packback. United States of America. (September 15, 2022).
  • Other (Canvas Course Development Training Program), Course in a Box Canvas Training Program, DSI CLEAR, UNT. Denton,Texas,United States of America. (July 16, 2022).

Teaching

Teaching Experience

    University of North Texas

  • CEXM 4750 - Consumer Experience Design, 1 course.
  • CMHT 3950 - Creating Consumer Experiences, 14 courses.
  • MDSE 4660 - Advanced Application, 2 courses.
  • MDSE 5660 - Advanced Merchandising Applications, 1 course.
  • MDSE 5920 - Problem in Lieu of Thesis, 2 courses.
  • MDSE 5950 - Master's Thesis, 2 courses.
  • MDSE 5960 - Consumer Insights Using Data Analytics, 1 course.

Directed Student Learning

  • Major Professor, Merchandising and Digital Retailing. (August 15, 2024).
  • Major Professor, Merchandising and Digital Retailing. (August 10, 2024).
  • Major Professor, Merchandising and Digital Retailing. (June 1, 2024).
  • Major Professor, Information Science. (August 2023).
  • Supervised Research Chair, "Optimizing Chatbots for Emotional Intelligence: A Study on Customer Complaint Resolution and Brand Perception in E-commerce.," Merchandising and Digital Retailing. (August 15, 2024 - December 8, 2024).
  • Supervised Research Chair, "Consumers’ response toward conversational AI agents in social commerce," Merchandising and Digital Retailing. (January 2, 2024 - June 5, 2024).
  • Major Professor, "“I Forgive the Brand Because I Trust It”: Brand Evangelism and Conflict Mitigation Through Effective CSR Symbolism," Merchandising and Digital Retailing. (August 2022 - May 2024).
  • Master's Thesis Committee Member, "The Development of Homestay Tourism in Nigeria: A Stakeholder Perspective," Hospitality, Event and Tourism Management. (September 10, 2023 - May 10, 2024).
  • Supervised Research Chair, "Leveraging Conversational AI Agents to Enhance Sustainability in Fast Fashion Brands," Merchandising and Digital Retailing. (January 2, 2024 - May 5, 2024).

Awards and Honors

  • Lou E. Pelton Emerging Scholar Award, Association of Collegiate Marketing Educators. (2025).
  • Teaching Innovation Award, Association of Collegiate Marketing Educators. (2025).
  • Nancy Rutherford Teaching Innovation Award, International Textile and Apparel Association. (June 17, 2024).
  • Best Paper Award, Runner-Up, American Collegiate Retailing Association. (March 29, 2024).
  • Best Paper in Track Award (Consumer Behavior Track) at the Association of Collegiate Marketing Educators (ACME) Conference, Galveston, Texas, 2024., Association of Collegiate Marketing Educators. (January 3, 2024).
  • Distinguished Paper Award, Federation of Business Disciplines. (2024).
  • Teaching Innovation Award, Association of Collegiate Marketing Educators. (2024).
  • Creative Artificial Intelligence (AI) in the Classroom Award, College of Merchandising, Hospitality, and Tourism. (December 8, 2023).
  • Faculty First Flight, University of North Texas. (February 16, 2023).
  • Best Paper in Track Award (Consumer Behavior Track) at the Association of Collegiate Marketing Educators (ACME) Conference, Houston, Texas, 2023., Association of Collegiate Marketing Educators (ACME). (2023).
  • Nominated for Outstanding Online Teacher and Course Award, DSI CLEAR, UNT. (November 10, 2022).
  • Big Ideas Award, College of Merchandising, Hospitality, and Tourism.

Research

Published Intellectual Contributions

    Abstracts and Proceedings

  • Chakraborty, S., Kwon, W. (2024). Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude.. International Textiles and Apparel Association (ITAA).
  • Chakraborty, S., Kwon, W. (2024). Do I Believe Their CSR Activities? Antecedents of CSR Message Believability and Attitudes Toward CSR Message and The Company. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
  • Chakraborty, S., Chattaraman, V. (2024). Spirituality and self-concept clarity in encouraging mindful consumption and discouraging conspicuous consumption. Kalamazoo, MI, American Collegiate Retailing Association (ACRA), 2024.
  • Chakraborty, S., Chattaraman, V. (2024). Simple Living High Thinking: The Role of Spirituality and Empathy in Influencing Mindful Consumption and Subjective Wellbeing. Galveston, Texas, Association of Collegiate Marketing Educators (ACME), 2024.
  • Chakraborty, S. (2024). Building chatbots to enhance consumer experience. Association of Collegiate Marketing Educators.
  • Chakraborty, S., Sadachar, A. (2023). "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations.. Houston, Texas, Association of Collegiate Marketing Educators (ACME).
  • Chakraborty, S., Sadachar, A. COVID-stress induced self-regulatory sustainable apparel consumption in the U.S..
  • Chakraborty, S., Sadachar, A. God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion..
  • Chakraborty, S., Sadachar, A. Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping..
  • Chakraborty, S., Sadachar, A. Personality traits and consumption patterns amid COVID-19 pandemic.

    • Journal Article

  • Chakraborty, S., Sadachar, A. (2024). Applying reactance theory in exploring the relationship between the big 5 personality traits and shopping intentions post pandemic. International Journal of Fashion Design, Technology and Education.
  • Kim, H., Chakraborty, S. (2023). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research.
  • Chakraborty, S., Sadachar, A. (2023). Did morality help consumers protect others while shopping during pandemic?. Family and Consumer Sciences Research Journal.
  • Chakraborty, S., Sadachar, A. (2023). Spirituality bestowing self-transcendence amid COVID-19 through slow fashion. Journal of Global Fashion Marketing.
  • Chakraborty, S., Sadachar, A. (2023). Did anything good come out of the pandemic? Covid-stress induced self-regulatory sustainable apparel consumption in the U.S.. Sustainability.
  • Chakraborty, S., Sadachar, A. (2022). COVID-stress and compensatory consumption among the U.S. consumers.. Journal of Marketing Management and Consumer Behavior. 4 (2) 111-133.
  • Chakraborty, S., Sadachar, A. (2022). “Why should I buy sustainable apparel?” Impact of user-centric advertisement appeals on consumers’ emotional responses and sustainable apparel purchase intentions.. Sustainability. 14 (18) 11560.
  • Chakraborty, S., Sadachar, A. (2022). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. Journal of Fashion Marketing and Management.

Presentations Given

    Oral Presentation

  • Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, Merging social psychology with artificial intelligence in the curriculum to help students gain competitive advantage in the fashion retail industry, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, “I have memories with this place, I need to protect it”: The role of place attachment in influencing ethnocentrism and attitude toward slow fashion, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Kwon, W. (Author), Association of Collegiate Marketing Educators (ACME) 2024 Conference, Do I Believe Their CSR Activities? Antecedents of CSR Message Believability and Attitudes Toward CSR Message and The Company, Galveston, Texas, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author & Presenter), Chattaraman, V. (Author), Association of Collegiate Marketing Educators (ACME) 2024 Conference, Simple Living High Thinking: The Role of Spirituality and Empathy in Influencing Mindful Consumption and Subjective Wellbeing, Galveston, Texas, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author & Presenter), Chakraborty, V. (Author), American Collegiate Retailing Association (ACRA) 2024 Triennial Conference, Spirituality and self-concept clarity in encouraging mindful consumption and discouraging conspicuous consumption, Kalamizoo, MI, United States of America. (2024 - 2024).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Association of Collegiate Marketing Educators, "My morality do not allow me putting others at risk”: Moral obligation as a mediator between the big 5 personality traits and shopping destinations, Houston, Texas, United States of America. (2023 - 2023).

    • Panel Presentation

  • Slaton, K.S. (Author & Presenter), Testa, D.S. (Author & Presenter), Pookulangara, S.A. (Author & Presenter), Chakraborty, S. (Panelist), 2024 Annual Conference for the International Textile and Apparel Association, Inc., Special Topic - Advanced Digital Technologies in the Classroom: The Advantages, Disadvantages, and Opportunities Within AI, AR, and Related Technologies, International Textile and Apparel Association, Inc., Long Beach, CA, United States of America. (2024 - 2024).
  • Chakraborty, S. (Panelist), Texas Women in Higher Education 2024 Annual Conference, TWHE Award Winners Panel Session, Corpus Christi, Texas, United States of America. (2024 - 2024).

    • Poster

  • Rahman, M. (Author), Chakraborty, S. (Author & Presenter), International Textile and Apparel Association Conference 2024, Forgiving the brand after CSR wrongdoings: Exploring the dynamics between brand trust and consumer brand identification in attributing blames, United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Kwon, W.S. (Author), International Textiles and Apparel Association Conference 2024, Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude., United States of America. (2024).
  • Chakraborty, S. (Author & Presenter), Kwon, W. (Author), Bridging the Divide, International Textile and Apparel Association (ITAA), 2023 Conference, Are you supporting CSR because it’s important or because it’s cool? Influences of internal and external attributions on company believability and attitude., Baltimore, Maryland, United States of America. (2023 - 2023).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, COVID-stress induced self-regulatory sustainable apparel consumption in the U.S., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, God’s light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between covid-stress and the attitude toward slow fashion., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, Not everyone will experience the pandemic in the same way: The mediating role of Covid-stress in the relationship between the big 5 personality traits and shopping., Denver, Colorado, United States of America. (2022 - 2022).
  • Chakraborty, S. (Author), Sadachar, A. (Author), Innovate to Elevate, ITAA Annual Conference, 2022, Personality traits and consumption patterns amid COVID-19 pandemic., Denver, Colorado, United States of America. (2022 - 2022).

    • Project

  • Ratnam, M. (Presenter), Chakraborty, S. (Author & Presenter), Pamidimukkala, S. (Presenter), Kim, H. (Author & Presenter), Big Ideas Presentation, Big Ideas Presentation, CMHT, Denton TX, United States of America. (2022).

Media Contributions

    Internet

  • "2024 Texas Women in Higher Education Grant Recipients," (November 10, 2023).

    • TV

  • "How to complain effectively over consumer concerns," NBC DFW. (May 17, 2024).

Contracts, Grants, Sponsored Research

    Grant - Research

  • Park, S. (Principal), Chakraborty, S. (Co-Principal), "CMHT Faculty Collaborative Research Grant," sponsored by Center for Consumer Insights and Innovations, University of North Texas, $2500 Funded. (2024).
  • Chakraborty, S. (Principal), "Conference Support Grant, Faculty Success," sponsored by Faculty Success, University of North Texas, University of North Texas, $1000 Funded. ( - 2024).
  • Chakraborty, S., "TWHE Leadership Grant," sponsored by Texas Women in Higher Education, State, $500 Funded. (2023 - 2024).
  • Chakraborty, S., "Ruth E. Hawthorne Early Career Research Grant," sponsored by Kappa Omicron Nu National Honor Society, National, $2000 Funded. (2023 - 2024).
  • Chakraborty, S. (Principal), "Global Venture Fund," sponsored by Office of International Affairs, University of North Texas, $3000 Funded. ( - 2023).

    • Grant - Teaching

  • Chakraborty, S. (Principal), "Honors College Faculty Mentoring Grant," sponsored by Honors College, University of North Texas, University of North Texas, $500 Funded. (2024).

Service

Professional Service

  • Other (Faculty Advisor), Merchandising Incorporated. (August 15, 2024 - Present).
  • Committee Member, Scholarship Committee. Denton, Texas. (August 18, 2023 - Present).
  • Committee Member, Undergraduate Committee. Denton, Texas. (August 18, 2023 - Present).
  • Reviewer, Conference Paper, International Textiles and Apparel Association (ITAA). (April 18, 2023 - Present).
  • Reviewer, Journal Article, International Journal of Sustainable Development. (2023 - Present).
  • Reviewer, Journal Article, Internet Research. (2023 - Present).
  • Reviewer, Journal Article, Sustainability: Science, Practice, and Policy. (2023 - Present).
  • Program Coordinator, Consumer Experience Management Program. Denton, Texas. (August 30, 2022 - Present).
  • Reviewer, Journal Article, Clothing and Textiles Research Journal. (January 5, 2025).
  • Reviewer, Journal Article, Internet Research. (December 3, 2024).
  • Reviewer, Journal Article, Journal of Global Fashion Marketing. (December 3, 2024).
  • Guest Speaker, Auburn University. (November 18, 2024).
  • Guest Speaker, Osher Lifelong Learning Institute. (October 25, 2024).
  • Reviewer, Journal Article, Discover Sustainability. (September 6, 2024).
  • Committee Member, Kappa Omicron Nu national Honor Society. (May 28, 2024).
  • Other (Co-Advisor), Merchandising Incorporated. Denton, Texas. (August 18, 2023 - May 15, 2024).
  • Reviewer, Journal Article, Clothing and Textiles Research Journal. (May 8, 2024).
  • Committee Member, University of Tennessee, Kansas State University, University of South Carolina. (April 30, 2024).
  • Reviewer, Journal Article, International Journal of Human-Computer Interaction. (April 19, 2024).
  • Committee Member, Kappa Omicron Nu National Honor Society. (April 18, 2024).
  • Session Chair, American Collegiate Retailing Association. (March 29, 2024).
  • Reviewer, Journal Article, International Journal of Developmental Science. (March 12, 2024).
  • Reviewer, Journal Article, Journal of Retailing and Consumer Services. (March 12, 2024).
  • Guest Speaker, United States India Education Foundation (USIEF). New Delhi, (January 5, 2024).
  • Guest Speaker, Auburn University. Auburn, Alabama. (November 13, 2023 - November 13, 2023).
  • Other (I authored a handout for USIEF on the topic fashion merchandising programs in the U.S.), United States India Education Foundation (USIEF). Kolkata, West Bengal. (August 1, 2023 - October 19, 2023).
  • Guest Speaker, MDR, UNT. Denton, Texas. (October 10, 2023 - October 10, 2023).
  • Committee Member, Graduate Committee. Denton, Texas. (March 2023 - September 2023).
  • Guest Speaker, Osher Lifelong Learning Institute. Denton, Texas. (September 27, 2023 - September 27, 2023).
  • Other (External (International) Reviewer in Doctoral Committee), National Institute of Fashion Technology. New Delhi, West Bengal. (September 4, 2023 - September 11, 2023).
  • Guest Speaker, National Institute of Fashion Technology (NIFT). Kolkata, West Bengal. (July 27, 2023 - July 27, 2023).
  • Guest Speaker, United States India Education Foundation (USIEF). Kolkata, West Bengal. (July 13, 2023 - July 13, 2023).
  • Reviewer, Conference Paper, Hawaii International Conference on System Sciences. (June 20, 2023 - July 1, 2023).
  • Committee Member, Diversity Committee. Denton, Texas. (August 30, 2022 - May 2023).
  • Committee Member, Research Committee. Denton, Texas. (August 30, 2022 - May 2023).
  • Committee Member, Faculty Search Committee. (January 13, 2023 - April 2023).
  • Guest Speaker, Virginia Tech University. Blacksburg, Virginia. (April 11, 2023 - April 11, 2023).
  • Committee Member, Department of Hospitality and Tourism Management, College of Merchandising, Hospitality, and Tourism. Denton, Texas. (March 7, 2023 - April 4, 2023).
  • Reviewer, Journal Article, Sustainability. (December 15, 2022).
  • Other (Team Leader), Big Ideas Project. (December 5, 2022).
  • Reviewer, Journal Article, Sustainability: Science, Practice, and Policy [journal]. (November 24, 2022).
  • Board of Directors, Kappa Omicron Nu National Honor Society. (October 30, 2022).
  • Other (Worked in a sub-comittee for planning the annual conclave for KON), Kappa Omicron Nu National Honor Society. (October 1, 2022).
  • Reviewer, Journal Article, Fashion and Textiles. (August 16, 2022).
  • Reviewer, Conference Paper, International Textiles and Apparel Association. (July 20, 2022).