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Dr. Seth C. Ketron

Clinical Assistant Professor

University of North Texas

Department of Toulouse Graduate School

(972-668-8484) -

Email: Seth.Ketron@unt.edu

Education

  • PhD, University of North Texas, 2017
    Major: Business/Marketing
  • MS, Southern New Hampshire University, 2014
    Major: Marketing
  • BS, East Tennessee State University, 2011
    Major: Merchandising

Professional Positions

    Academic - Post-Secondary

  • Clinical Assistant Professor of Marketing, University of North Texas. University of North Texas. (2020 - Present).
  • Assistant Professor of Marketing, California State Polytechnic University, Pomona. California State Polytechnic University, Pomona. (2019 - 2020).
  • Adjunct Instructor, University of North Texas. University of North Texas. (2019 - 2020).
  • Assistant Professor of Marketing, East Carolina University. East Carolina University. (2017 - 2019).
  • Teaching Fellow/Teaching Assistant, Seth Ketron. Seth Ketron. (2014 - 2017).

    • Professional

  • Business Analyst, JCPenney Corporation (Headquarters). JCPenney Corporation (Headquarters). (2013 - 2014).
  • Allocation Analyst, The TJX Companies, Inc.. The TJX Companies, Inc.. (2012 - 2013).
  • Store Executive Trainee, Belk (Stores). Belk (Stores). (2011 - 2012).

Professional Memberships

  • American Marketing Association. (August 2014 - Present).

Development Activities

  • Tutorial, UNT Ethics and Standards of Conduct, UNT. United States of America. (December 3, 2022 - December 3, 2022).
  • Tutorial, Equity First: The Path to Inclusion and Belonging, UNT. United States of America. (October 16, 2022 - October 16, 2022).
  • Tutorial, Texas Cybersecurity Awareness Training 2022-2023, UNT. United States of America. (October 3, 2022 - October 3, 2022).
  • Seminar, Frisco Bias Awareness and Perceptions Seminar (Part II), University of North Texas. Frisco,TX,United States of America. (May 7, 2021 - May 7, 2021).
  • Workshop, PBL Learning Event, University of North Texas. Frisco,TX,United States of America. (May 5, 2021 - May 6, 2021).
  • Seminar, Frisco Bias Awareness and Perceptions Seminar (Part I), University of North Texas. Frisco,TX,United States of America. (April 30, 2021 - April 30, 2021).
  • Workshop, Pride Alliance Training - Part II, UNT Pride Alliance & UNT at Frisco. United States of America. (March 26, 2021 - March 26, 2021).
  • Workshop, Pride Alliance Training - Part I, UNT Pride Alliance & UNT at Frisco. United States of America. (February 5, 2021 - February 5, 2021).
  • Seminar, Dean's Seminar Series, UNT at Frisco. Frisco,TX,United States of America. (September 2020 - December 2020).
  • Seminar, Anti-Bias & Cultural Awareness Program Speaker Series: Disrupting Business as Usual: Centering Diversity, Equity, and Inclusion in Academic Advising, University of North Texas. Denton,TX,United States of America. (December 11, 2020 - December 11, 2020).
  • Workshop, Cassini Nazir's Presentation (MADI Session), Southern Methodist University. DALLAS,TX,United States of America. (October 15, 2020).
  • Other (Training), Diversity and Inclusion, University of North Texas. Denton,TX,United States of America. (October 8, 2020).
  • Other (Training), Managing Bias, University of North Texas. Denton,TX,United States of America. (October 8, 2020).
  • Other (New Faculty Orientation), New Faculty Orientation, University of North Texas. Denton,TX,United States of America. (August 10, 2020 - August 11, 2020).
  • Workshop, Performance Based Learning Intensive Sessions, UNT at Frisco. DALLAS,TX,United States of America. (June 29, 2020 - July 7, 2020).
  • Other (Training), COVID-19 Safety Training Part II, University of North Texas. Denton,TX,United States of America. (July 1, 2020).
  • Other (Training), COVID-19 Safety Training Part I, University of North Texas. Denton,TX,United States of America. (June 10, 2020).
  • Other (Training), UNT Policies & Title IX: Preventing Discrimination, Harassment, Sexual Misconduct & Retaliation, University of North Texas. Denton,TX,United States of America. (October 2, 2019).

Teaching

Teaching Experience

    University of North Texas

  • ADTA 5130 - Data Analytics I, 2 courses.
  • ADTA 5160 - Sport and Entertainment Analytics, 1 course.
  • BAAS 3020 - Fundamentals of Inquiry and Discovery, 3 courses.
  • BAAS 4100 - Managing a 21st Century Career, 1 course.
  • MKTG 3650 - Foundations of Marketing Practice, 1 course.
  • MKTG 3660 - Advertising Management, 3 courses.
  • MKTG 3710 - Marketing Research and Analytics, 6 courses.
  • MKTG 4120 - Consumer Behavior, 2 courses.
  • MKTG 4600 - Retailing, 13 courses.
  • MKTG 4630 - Electronic Retailing and Promotion Strategies, 4 courses.
  • MKTG 5150 - Marketing Management, 2 courses.
  • SPDA 3120 - Connections II: Problem Analysis, 1 course.
  • SPDA 3121 - Connections II: Problem Analysis Workshop, 1 course.
  • SPDA 3220 - Connections II: Team Creativity, 1 course.
  • SPDA 3221 - Connections II: Team Creativity Workshop, 1 course.

Directed Student Learning

  • Other (Working with a doctoral student in MKTG as a secondary mentor), "[in progress]," Marketing, Logistics, and Operations Management. (September 2020 - December 2020).

Awards and Honors

  • Outstanding Reviewer (Journal of Product & Brand Management), Elsevier. (December 2021).
  • You're a G-E-M, UNT at Frisco. (April 23, 2021).
  • MSCM Research Award, 2018-2019, East Carolina University Department of MSCM. (May 2019).
  • Outstanding Research Award (2021-2022), UNT New College. (April 2022).
  • Overall Best Conference Paper (2022), American Collegiate Retailing Association 2022 Conference. (February 2022).

Research

Published Intellectual Contributions

    Journal Article

  • Naletelich, K., Ketron, S., Gelves, J. CURBING TEXTING & DRIVING WITH ADVERTISING CO-CREATION. Journal of Business Research. 156
  • Namin, A., Ketron, S.C. (2022). Driving a Difference: The Role of the COVID-19 Pandemic in Changing U.S. Consumers’ Engagement and Choice in Purchasing Japanese Automobiles. Journal of Product & Brand Management.
  • Ketron, S., Kwaramba, S., Williams, M. (2022). THE POLITICS OF STANCES: HOW CONSERVATIVE VS. LIBERAL CONSUMERS RESPOND TO COMPANY SOCIAL STANCES. Journal of Business Research. 146
  • Williams, M., Ketron, S., Kwaramba, C. (2022). The "company politics" of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking. Journal of Business Research. 146 354-362. Elsevier.
  • Ketron, S., Naletelich, K. (2022). Relative Vices and Absolute Virtues: How Size Labeling Affects Size Preferences for Vices and Virtues. Journal of Business Research.
  • Mai, S., Ketron, S. (2021). How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation. Journal of Business Research.
  • Sheng, X., Ketron, S., Wan, Y. (2021). IDENTIFYING CONSUMER SEGMENTS BASED ON COVID-19 PANDEMIC PERCEPTIONS AND RESPONSES. Journal of Consumer Affairs.
  • Dargahi, R., Namin, A., Ketron, S., St. Clair, J. (2021). Is Self-Knowledge the Ultimate Prize? A Quantitative Analysis of Participation Choice in Online Ideation Crowdsourcing Contests. Journal of Retailing and Consumer Services.
  • Ketron, S., Naletelich, K., Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research. 125 52-62.
  • Ketron, S., Spears, N. (2021). Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals. Journal of Retailing and Consumer Services. 58
  • Namin, A., Ketron, S., Kaltcheva, V., Windsor, R. (2021). Presentation Skills: A New Video-Based Assignment Leads to Significant Improvement for Millennials and Generation Z. Journal of Management Education.
  • Ketron, S.C., Mai, S. (2020). Blame and service recovery strategies in lateral exchange markets. Journal of Strategic Marketing. 1--19. Routledge.
  • Dargahi, R., Namin, A., Ketron, S.C. (2020). Co-production or DIY: an analytical model of consumer choice and social preferences. Other. Emerald Publishing Limited.
  • Ketron, S.C., Naletelich, K. (2020). How anthropomorphic cues affect reactions to service delays. Journal of Services Marketing. Emerald Publishing Limited.
  • Mai, S., Ketron, S.C., Yang, J. (2020). How individualism--collectivism influences consumer responses to the sharing economy: Consociality and promotional type. Other. 37 (5) 677--688.
  • Ketron, S.C., Spears, N.E. (2020). Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. Journal of Retailing and Consumer Services. 54 102021. Pergamon.
  • Sheng, X., Felix, R., Saravade, S., Siguaw, J.A., Ketron, S.C., Krejtz, K., Duchowski, A.T. (2020). Sight unseen: The role of online security indicators in visual attention to online privacy information. Journal of Business Research. 111 218--240. Elsevier.
  • Cowan, K., Ketron, S.C. (2019). A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity. Journal of Business Research. 100 483--492. Elsevier.
  • Naletelich, K., Ketron, S.C., Spears, N.E. (2019). Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text \& drive. Journal of Business Research. 100 61--72. Elsevier.
  • Cowan, K., Ketron, S.C. (2019). Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology. European Journal of Marketing. Emerald Publishing Limited.
  • Ketron, S.C., Spears, N.E. (2019). Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay. Journal of Retailing and Consumer Services. 51 285--292. Pergamon.
  • Ketron, S.C., Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research. 96 73--84. Elsevier.
  • Ketron, S.C. (2018). Perceived product sizes in visually complex environments. Journal of Retailing. 94 (2) 154--166. JAI.
  • Blankson, C., Nkrumah, M.F., Opare, G., Ketron, S.C. (2018). Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa: An illustration from Ghana. Thunderbird International Business Review. 60 (4) 535--548. Wiley Subscription Services, Inc., A Wiley Company Hoboken.
  • Ketron, S.C., Williams, M. (2018). She loves the way you lie: Size-related self-concept and gender in vanity sizing. Journal of Retailing and Consumer Services. 41 248--255. Pergamon.
  • Naletelich, K., Ketron, S.C., Kennedy, E. (2017). A brief inventory of marketing scholarship: A review of articles from Journal of Marketing (2010-2014). Journal of Managerial Issues. 29 (3) 244--240. Pittsburg State University, Department of Economics.
  • Ketron, S.C. (2017). Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. Journal of Business Research. 81 51--59. Elsevier.
  • Blankson, C., Ketron, S.C., Coffie, S. (2017). Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.. Journal of Managerial Issues. 29 (3)
  • Ketron, S.C., Runyan, R., Farris, II, M.T. (2017). Prominent retailing authors and institutions: 2009-2015. Other. Emerald Publishing Limited.
  • Ketron, S.C., Naletelich, K. (2017). Redefining vanity sizing: when bigger may be better. Other. Emerald Publishing Limited.
  • Blankson, C., Ketron, S.C., Darmoe, J. (2017). The role of positioning in the retail banking industry of Sub-Saharan Africa. International Journal of Bank Marketing. 35 (4) 685--713.
  • Ketron, S., Spears, N. (2017). Liar, Liar, My Size is Higher: How Retailer Context Influences Influences Labeled Size Believability and Consumer Responses to Vanity Sizing. Journal of Retailing and Consumer Services.
  • Ketron, S.C. (2016). Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis) honesty. Journal of Retailing and Consumer Services. 33 33--42. Pergamon.
  • Ketron, S.C., Naletelich, K. (2016). How e-readers have changed personal connections with books. Qualitative Market Research: An International Journal. Emerald Group Publishing Limited.
  • Ketron, S.C., Spears, N.E., Dai, B. (2016). Overcoming information overload in retail environments: Imagination and sales promotion in a wine context. Journal of Retailing and Consumer Services. 33 23--32. Pergamon.
  • Spears, N.E., Ketron, S.C., Ngamsiriudom, W. (2016). Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information. Journal of Consumer Behaviour. 15 (6) 527--537.
  • Spears, N., Ketron, S., Cowan, K. (2016). The Sweet Taste of Cross-Modal Consistency in Brand Name Sounds & Product/Label/Label Shapes: Investigating Appetitive Responses and Consumer Persuasion in a Dessert Context. Journal of Brand Management. 23 (4) 439-456.

Presentations Given

    Invited Talk

  • Ketron, S. (Author & Presenter), CCIDM Research Seminar Series, Representational versus Abstract Imagery: Effects on Purchase Intentions between Vice and Virtue Foods, Cal Poly Pomona, Virtual, United States of America. (2021 - 2021).

    • Oral Presentation

  • Namin, A. (Author & Presenter), Ketron, S. (Author), 2022 Annual American Collegiate of Retailing Association Meeting, An Investigation of Pandemic-Driven Consumer Search Behavior for The Automobile Market, American Collegiate of Retailing Association, New Orleans, LA, United States of America. (2022).
  • Ketron, S. (Author & Presenter), Naletelich, K. (Author), American Marketing Association 2020 Summer Conference, Relative Vices and Absolute Virtues: How Size Labeling Affects Consumer Size Preferences for Vice and Virtue Goods, American Marketing Association, Virtual, United States of America. (2020 - 2020).
  • Ketron, S. (Author & Presenter), Naletelich, K. (Author), Migliorati, S. (Author), American Marketing Association 2020 Winter Conference, Representational versus Abstract Imagery for Vice and Virtue Foods, United States of America. (2020 - 2020).
  • Ketron, S. (Author & Presenter), Naletelich, K. (Author), American Marketing Association 2019 Winter Conference, Expressions of Sincerity: How Anthropomorphic Cues Can Help (or Hurt) Consumers Reactions to Service Delays, United States of America. (2019 - 2019).
  • Ketron, S. (Author & Presenter), Jones, A. (Author), American Marketing Association 2018 Summer Conference, Authentic? Naturally! The Impact of Artificial Food Components on Self-Authenticity and Consumption, United States of America. (2018 - 2018).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2018 Winter Conference, The Influence of Sound Symbolic Incongruity in Retailer Names on Perceptions of Inventory Size and Pricing, United States of America. (2018 - 2018).
  • Ketron, S. (Author & Presenter), Kowalczyk, C. (Author), Taillon, B. (Author), Association for Consumer Research 2018 Conference, Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages, United States of America. (2018 - 2018).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), Association for Consumer Research 2018 Conference, Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature, United States of America. (2018 - 2018).
  • Naletelich, K. (Author), Ketron, S. (Author & Presenter), American Marketing Association 2017 Summer Conference, Humanizing Conservation: How Anthropomorphism Overcomes Cynicism, United States of America. (2017 - 2017).
  • Ketron, S. (Author & Presenter), American Marketing Association 2017 Winter Educators’ Conference, Quality of Writing as a Peripheral Cue of Credibility in Negative Online Reviews, United States of America. (2017 - 2017).
  • Cowan, K. (Author), Ketron, S. (Author & Presenter), Marketing EDGE Summit, The Sound of Switching: Unraveling the Positive Associations between the Credit Card and Shopping Habits Using Ambient Transaction Noise, United States of America. (2017 - 2017).
  • Dadzie, C. (Author & Presenter), Ketron, S. (Author), American Marketing Association 2016 Summer Educators’ Conference, Concreteness and Temporal Proximity in a Fortune Cookie Context: The Mediating Process of Credibility, United States of America. (2016 - 2016).
  • Ketron, S. (Author & Presenter), American Marketing Association 2016 Summer Educators’ Conference, Lay Theories and Self-Serving Bias in Vanity Sizing, United States of America. (2016 - 2016).
  • Naletelich, K. (Author & Presenter), Ketron, S. (Author & Presenter), American Marketing Association 2016 Summer Educators’ Conference, When is Bigger Better in Vanity Sizing? An Exploratory Study in a Bra Context, United States of America. (2016 - 2016).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2016 Winter Educators’ Conference, Vanity Sizing and Gender Identity: The Role of Femininity, United States of America. (2016 - 2016).
  • Nkrumah, M. (Author), Osae-Addo, G. (Author), Blankson, C. (Author), Ketron, S. (Author & Presenter), Academy of Marketing Science Annual Conference, How Retailers in Ghana Position Themselves, United States of America. (2015 - 2015).
  • Ketron, S. (Author & Presenter), Blankson, C. (Author), ICCMI London 2015 Conference, How Ghanaian Firms Create Spaces to Position Themselves, United States of America. (2015 - 2015).
  • Ketron, S. (Author & Presenter), Naletelich, K. (Author), Kennedy, E. (Author), Society for Marketing Advances 2015 Conference, Shame or Blame? The Role of Empathic Concern in Negative Post-Purchase Behavior, United States of America. (2015 - 2015).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), Society for Marketing Advances 2015 Conference, Toward an Independent Scale of Boasting: Initial Development and Exploration in a Vanity Sizing Context, United States of America. (2015 - 2015).

    • Paper

  • Ketron, S.C. (Author & Presenter), Mukherjee, A. (Author), Mukherjee, A. (Author), Iyer, P. (Author), 2022 American Marketing Association Summer Conference, 'How Anxiety Affects Consumer Responses to Stimulus Atypicality in a Retail Context, Chicago, IL, United States of America. (2022 - 2022).
  • Ketron, S.C. (Author & Presenter), Schibik, A. (Author), Spears, N. (Author), 2022 American Marketing Association Summer Conference, Exploring Two Treasure Seeking Mindsets in Off-Price Retailing, Chicago, IL, United States of America. (2022 - 2022).
  • Yazdanparast, A. (Author & Presenter), Ketron, S.C. (Author & Presenter), 2022 American Marketing Association Winter Conference, The Influence of Color Lightness on Perceived Comfort and Durability, Las Vegas, NV, United States of America. (2022 - 2022).

    • Poster

  • Ketron, S.C. (Author & Presenter), Naletelich, K. (Author), 2022 American Marketing Association Winter Conference, Pitching for Imagery: The Alignment between Representational (Abstract) Imagery and High (Low) Auditory Pitch, Las Vegas, NV, United States of America. (2022 - 2022).
  • Ketron, S.C. (Author & Presenter), Naletelich, K. (Author), 2022 American Marketing Association Winter Conference, Presenting a Framework of Processing of Representational and Abstract Imagery in Marketing: A Heuristic-Systematic Perspective, Las Vegas, NV, United States of America. (2022 - 2022).
  • Naletelich, K. (Author), Mai, S. (Author), Ketron, S. (Author & Presenter), American Marketing Association 2020 Winter Conference, Exploring the Interplay of Regulatory Focus and Color Schemes, United States of America. (2020 - 2020).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2020 Winter Conference, The Effect Of Visual Temperature Cues On Willingness To Pay And The Moderating Role Of Need For Touch, United States of America. (2020 - 2020).
  • Ketron, S. (Author & Presenter), Naletelich, K. (Author), American Marketing Association 2019 Winter Conference, Regulatory Focus and Size Perceptions: The Moderating Role of Involvement, United States of America. (2019 - 2019).
  • Ketron, S. (Author & Presenter), Spears, N. (Author), American Marketing Association 2019 Winter Conference, Sound-Symbolic Signaling of Consumer Space Sizes through Consonant Voice, United States of America. (2019 - 2019).
  • Dadzie, C. (Author & Presenter), Ketron, S. (Author), American Marketing Association 2018 Marketing and Public Policy Conference, Seating and Stigma: An Inquiry into the Influence of Appearance Self-Esteem and Environmental Cues on Consumer Responses to Seating, United States of America. (2018 - 2018).
  • Jones, A. (Author & Presenter), Ketron, S. (Author & Presenter), American Marketing Association 2018 Summer Conference, Bad News First? Regulatory Focus and the Effects of Primacy and Recency on Persuasion, United States of America. (2018 - 2018).
  • Spears, N. (Author), Cowan, K. (Author), Ketron, S. (Author & Presenter), American Marketing Association Summer Educators’ Conference, Shapes, Sounds, and Sweet Harmony: Consistency Theory and the Effect of Cross-Modal Congruency in Product Packaging, United States of America. (2015 - 2015).

Service

University Service

  • Chairperson, Committee on the Status of the Trans Community. (April 2022 - Present).
  • Committee Chair, Committee for Faculty Participation in Governance. (September 2021 - Present).
  • Member, Faculty Policy Oversight Committee. (September 2021 - Present).
  • University Senate Service, Faculty Senate. (August 2021 - Present).
  • Member, Executive Committee (New College). (August 2022 - December 2022).
  • Member, Student Advising Committee. (January 2022 - December 2022).
  • Task Force Chair, Student-Run Retail Store Initiative. (August 2021 - December 2022).
  • Other (Tabler), Enrollment/Recruiting Events. (October 2020 - December 2022).
  • Committee Member, UNT Frisco Awards Committee. (August 2020 - December 2022).
  • Other ("Eagle" (Judge)), NTN! Eagle's Nest. (May 4, 2022 - May 4, 2022).
  • Guest Speaker, UNT Preview Day. (March 5, 2022 - March 5, 2022).
  • Member, BAAS Clinical Faculty Search Committee. (October 2021 - December 2021).
  • Attendee, Meeting, North Texas Now! Student Project Presentations. (November 30, 2021 - November 30, 2021).
  • Guest Speaker, Jesse and Sammer's Podcast. (November 2021 - November 2021).
  • Attendee, Meeting, Participation in President Smatresk's Campus Visit. (November 29, 2021 - November 29, 2021).
  • Committee Member, Business/ID Search Committee. (January 2021 - February 2021).
  • Other (Literacies Lead), Curriculum/Literacies Committee. (January 2021 - February 2021).
  • Other (Caller), Enrollment/Recruiting Calls. (November 2020 - January 2021).
  • Committee Member, UNT Frisco Faculty Coaching/Advising Committee. (August 2020 - December 2020).

Professional Service

  • Editor, Associate Editor, Journal of Product & Brand Management. (December 2022 - Present).
  • Editorial Review Board Member, Journal of Consumer Behaviour. (February 2022 - Present).
  • Reviewer, Ad Hoc Reviewer, Journal of Strategic Marketing. (August 2021 - Present).
  • Editorial Review Board Member, Journal of Retailing. (April 2021 - Present).
  • Reviewer, Journal Article, Journal of Retailing and Consumer Services. (September 2020 - Present).
  • Reviewer, Journal Article, Journal of Business Research. (August 2020 - Present).
  • Reviewer, Journal Article, Journal of Product and Brand Management. (August 2020 - Present).
  • Reviewer, Journal Article, Journal of Consumer Marketing. (December 2020).
  • Reviewer, Journal Article, Basic and Applied Social Psychology. (September 2020).
  • Reviewer, Journal Article, Psychology & Marketing. (August 2020).

Consulting

  • Other (Communications/Presentation Advising for UNT Central Receiving Project), University of North Texas, Denton, TX, United States of America. (2021).
  • For Profit Organization, Wyth, Virtual, United States of America. (2021).