Dr. Xi Y. Leung
University of North Texas
Hospitality, Event and Tourism Management
(940) 565-3438
Email:

Education

PhD, University of Nevada, Las Vegas, 2012.
Major: Hospitality Administration
Dissertation Title: The Marketing Effectiveness of Hotel Facebook Pages: From Perspectives of Customers and Messages
MS, Peking University, 2006.
Major: Tourism Planning
Degree Specialization: Tourism Planning
BS, Peking University, 2003.
Major: Urban and Rural Planning
Degree Specialization: Tourism Planning

Professional Positions

Academic - Post-Secondary
Assistant Professor, University of North Texas. (August 2016 – Present).
Adjunct Professor, University of Nevada, Las Vegas. (August 2014 – May 2015).
Assistant Professor, University of Mississippi. (August 2012 – May 2013).
Graduate Student Instructor and Research Assistant, University of Nevada, Las Vegas. (August 2009 – July 2012).
Professional
Pricing Analyst, Allegiant Air. (May 2013 – November 2015).
Manager of Tourism Planning, BES Tourism Consulting Group. (July 2006 – December 2008).
Tourism Planner, BES Tourism Consulting Group. (January 2003 – July 2006).

Licensures and Certifications

Certificate of Excellence in Teaching Online, UNT CLEAR. (December 15, 2023 – Present).

Microsoft Office Excel 2016 Expert, Microsoft. (September 7, 2018 – Present).

Microsoft Office Specialist Excel 2016, Microsoft. (December 7, 2017 – Present).

Certification in Hotel Industry Analytics (CHIA), Smith Travel Research. (2012 – Present).

Certified Hospitality Educator, American Hotel & Lodging Educational Institute. (November 2011 – Present).

Certified Flight Attendant, Federal Aviation Administration. (2013 – 2015).

Professional Memberships

Member, International Council on Hotel, Restaurant, and Institutional Education. (August 2016 – July 2017).

Development Activities Attended

Other,"UNT Faculty Mentoring Program," UNT Office for Faculty Success, Denton, Texas, United States of America. (August 2016 – Present).

Continuing Education Program,"Certificate of Excellence in Teaching Online," University of North Texas, Denton, TX, United States of America. (September 1, 2023 – December 15, 2023).

Workshop,"Better Writing and Less Time Grading with Packback Discussions," University of North Texas, Denton, TX, United States of America. (October 4, 2023).

Other,"Center Student Inquiry and Reduce Grading Time with Packback Discussions," UNT CLEAR, Denton, TX, United States of America. (February 17, 2023).

Workshop,"Research on Tap: The role of technology in the fight against human trafficking," UNT Division of Research and Innovation, Denton, TX, United States of America. (January 11, 2023).

Other,"How the Pandemic Made Me a Better Educator," Harvard Business Publishing, United States of America. (February 3, 2021).

Other,"The Challenges and Opportunities of Teaching and Learning Online," Harvard Business Publishing, United States of America. (December 17, 2020).

Other,"Making Online Classrooms Work for You (and Your Students)," Harvard Business Publishing, United States of America. (November 19, 2020).

Other,"Amplifying Engagement: Energizing Students in Large Online Classrooms," Harvard Business Publishing, United States of America. (September 17, 2020).

Other,"Diversity and Inclusion: Building Connection and Community in Physical, Online, and Hybrid Classrooms," Harvard Business Publishing, United States of America. (August 27, 2020).

Workshop,"Faculty Search Committee Training," Office of Equal Opportunity, UNT, Denton, TX, United States of America. (September 2019).

Workshop,"Institutional Effectiveness Training," Office of University Accreditation, UNT, Denton, TX, United States of America. (September 2019).

Workshop,"Teaching Portfolio Workshop," Office for Faculty Success, UNT, Denton, TX, United States of America. (May 2019).

Workshop,"Getting Engaged Internationally," Office for Faculty Success, UNT International, Denton, TX, United States of America. (February 28, 2019).

Workshop,"Research IT Services for Non-STEM Domains," UIT, University of North Texas, Denton, TX, United States of America. (November 29, 2018).

Continuing Education Program,"Kahoot! certification program," Kahoot!, Online, United States of America. (August 2018).

Workshop,"How to Write Winning Grant Proposals," UNT Office for Faculty Success, Denton, Texas, United States of America. (February 16, 2018).

Workshop,"Team Based Learning Workshop," UNT Clear, Denton, Texas, United States of America. (February 9, 2018).

Conference Attendance,"Fall 2017 NSF Grants Conference," NSF, Denton, TX, United States of America. (November 13, 2017 – November 14, 2017).

Workshop,"Panopto training," Clear UNT, Denton, TX, United States of America. (September 11, 2017).

Workshop,"iClicker training," Clear UNT, Denton, TX, United States of America. (September 7, 2017).

Conference Attendance,"Mrweek by Qualtrics online conference," Qualtrics, Denton, TX, United States of America. (September 26, 2016 – September 30, 2016).

Seminar,"Fall 2016 Teaching Excellence Seminar," University of North Texas, Denton, TX, United States of America. (August 25, 2016).

Workshop,"New Faculty Orientation," University of North Texas, Denton, TX, United States of America. (August 18, 2016).

Teaching

Teaching Experience

University of North Texas
CMHT 5400, Research Applications in Merchandising and Hospitality Management, 2 courses.
CMHT 5800, Seminar in Various Areas of Concentration, 1 course.
HMGT 3300, Hospitality Industry Marketing and Sales, 3 courses.
HMGT 4600, Information Technology in Hospitality and Tourism, 25 courses.
HMGT 4900, Special Problems, 1 course.
HMGT 5585, SMART Destination, 9 courses.
HMGT 5920, Problem in Lieu of Thesis, 7 courses.
HMGT 5950, Master's Thesis, 6 courses.
INFO 6950, Doctoral Dissertation, 2 courses.

Non-Credit Instruction

Guest Lecture, HMGT 3470 - Global Kitchen: A Culinary Journey, 8. (February 23, 2023).

Guest Lecture, HOSP 8870 – Advanced Hospitality Management Research & Applications, Auburn University, 5. (March 1, 2022).

Guest Lecture, HOSP 8870 – Advanced Hospitality Management Research & Applications, Auburn University, 8. (March 1, 2021).

Guest Lecture, Research Jam Session, 20. (February 4, 2021).

Other, South China Normal University, 1. (August 2018 – August 2019).

Public Lecture. (August 6, 2019).

Seminar, Peking University, 30. (May 29, 2019).

Seminar, Jinan University, 20. (May 27, 2019).

Guest Lecture, HMGT 3470 - Global Kitchen: A Culinary Journey, 12. (November 2, 2018).

Directed Student Learning

Master's Thesis Committee Member,"Perceived Value and Repeat Purchase Intent of Educational Conference Attendees: The Role of Event Features," Hospitality, Event and Tourism Management. (August 2023 – May 2024).

Doctoral Advisory Committee Chair,"The role of social media influencers in influencing Saudi tourists’ domestic destination choice," Information Science. (August 2021 – July 2023).

Doctoral Advisory Committee Member,"Relationships among service robots’ anthropomorphism, employees’ role clarification, threat and collaboration intention," Other - Outside UNT. (January 2022 – December 2022).

Supervised Research,"“Empowering women through tourism: A systematic literature review,” “Examine pet travel experiences from human–pet interaction: The moderating role of pet attachment,” “How do tourists experience happiness in dark tourism?”," Other - Outside UNT. (November 2021 – November 2022).

Supervised Research,"The effects of technology on employee satisfaction in resort hotels," Hospitality, Event and Tourism Management. (January 2022 – May 2022).

Doctoral Advisory Committee Member,"Measuring residents’ pro-tourism citizenship behavior: Scale development and validation," Other - Outside UNT. (August 2021 – May 2022).

Supervised Research,"Applying common ingroup identity model in minority-owned restaurant marketing message," Hospitality, Event and Tourism Management. (August 2021 – December 2021).

Supervised Research,"Social media influencer and independent restaurants choice in Saudi Arabia," Hospitality, Event and Tourism Management. (January 2021 – May 2021).

Supervised Research,"Minority-owned small restaurant Facebook visual analysis," Hospitality, Event and Tourism Management. (January 2021 – May 2021).

Master's Thesis Committee Chair,"Exploring the impacts of COVID-19 on hotel booking intentions: An application of the protection motivation theory," Hospitality, Event and Tourism Management. (August 2020 – May 2021).

Supervised Research,"How COVID-19 impact flight attendants’ organizational citizenship behaviors: An application of affective event theory and organizational support," Hospitality, Event and Tourism Management. (August 2020 – May 2021).

Supervised Research,"How airlines respond to the pandemic on Twitter: An application of situational crisis communication theory," Hospitality, Event and Tourism Management. (October 2020 – February 2021).

Supervised Research,"Employee attitudes towards informational and service driven robots," Hospitality, Event and Tourism Management. (January 2020 – August 2020).

Master's Thesis Committee Chair,"Anxiety in the workplace: A study of different anxiety relief methods for hotel employees," Hospitality, Event and Tourism Management. (August 2019 – May 2020).

Master's Thesis Committee Member,"Effects of customer’s evaluations about Instagram attributes towards purchase intentions for small apparel retailers: Application of social capital theory," Merchandising and Digital Retailing. (April 2019 – December 2019).

Supervised Research,"A comparison study of work safety training methods in hotels," Hospitality, Event and Tourism Management. (August 2018 – December 2019).

Master's Thesis Committee Chair,"Self-Service Kiosks’ Performance in Quick-Service Restaurant Settings," Hospitality, Event and Tourism Management. (August 2018 – May 2019).

Supervised Research,"Consumer Intentions toward Self-service Technology in Hotels," Hospitality, Event and Tourism Management. (January 2018 – May 2018).

Doctoral Advisory Committee Member,"Social media influencer endorsement and events: An integrated framework of congruence," Other - Outside UNT. (August 2017 – May 2018).

Research

Published Intellectual Contributions

Book Chapter
Leung, X. Y., Murukutla, M., Erdem, M. (2015). The world of social media: Implications for hospitality research. Encyclopedia of Information Science and Technology (3rd Ed.).. 6791-6800. Hershey, PA: IGI Global.
Book Review
Leung, X. Y. (2013). Strategic Marketing in Tourism Services, Edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.Emerald, Howard House, UK (2012). Tourism Management. 37, 112-113.
Journal Article
Song, X., Gu, H., Li, Y., Leung, X. Y., Ling, X. (2024). The influence of robot anthropomorphism and perceived intelligence on hotel guests’ continuance usage intention. Information Technology & Tourism. 26, 89-117.
Huang, X., Leung, X. Y., Li, S., Wei, Z. (2024). Tourism consumers' time estimation of virtual reality experience: Combining self-reporting and physiological measures.. Tourism Management Perspectives. 50, 101210.
Leung, X. Y., Fong, L., Mattila, A. S. (2023). Editorial: Experimentation for knowledge creation in hospitality & tourism. Journal of Hospitality and Tourism Management. 55, 380-382.
Buhalis, D., Leung, X. Y., Fan, D., Darcy, S., Chen, G., Xu, F., Tan, G., Nunkoo, R., Farmaki, A. (2023). Editorial: Tourism 2030 and the contribution to the Sustainable Development Goals. Tourism Review. 78(2), 293-313.
Wei, Z., Leung, X. Y., Xu, H. (2023). Examine pet travel experiences from human–pet interaction: the moderating role of pet attachment. Tourism Review.
Hernandez-Calderon, A., Leung, X. Y., Kim, J. (2023). Hotel guests’ intention to stay during the pandemic: A comparison of frequent versus non-frequent travelers. Journal of Hospitality and Tourism Management. 56, 48-57.
Godovykh, M., Fu, X., Leung, X. Y. (2023). Humor on destination websites: Effects of humor on attitudes and visit intentions. Tourism Analysis. 28(3), 371-386.
Song, X., Li, Y., Leung, X. Y., Mei, D. (2023). Service robots and hotel guests’ perceptions: Anthropomorphism and stereotypes. Tourism Review.
Leung, X. Y., Zhong, Y., Sun, J., Ng, B. (2023). The impacts of pandemic-related media coverage on workplace ageism among younger hospitality and tourism employees. International Journal of Contemporary Hospitality Management. 35(11), 3787-3806.
Leung, X. Y., Fong, L., Xue, X., Mattila, A. S. (2023). What makes experimental research publishable in leading hospitality and tourism journals. International Journal of Contemporary Hospitality Management.
Leung, X. Y., Cai, C., Zhang, H., Bai, B. (2023). When causal attribution meets cuisine type: How consumer power and moral identity moderate virtual kitchen patronage. International Journal of Contemporary Hospitality Management.
Leung, X. Y., Zhang, H., Bai, B. (2023). How DMOs respond to the COVID-19 pandemic: The case of Los Angeles. Other.
Leung, X. Y., Wen, H. (2023). Gender differences in digital food ordering experiences: An application of the technology acceptance model and self-congruity theory. The Journal of Foodservice Management and Education. 17(1), 19-25.
Min, L., Liu, X., Muskat, B., Leung, X. Y., Liu, S. Employees’ self-esteem in psychological contract: Workplace ostracism and counterproductive behavior. Tourism Review.
Batouei, A., Boninsegni,, M. F., Leung, X. Y., Teoh, A. P. (2023). Enhancing Full-Service Restaurant Online Food Ordering Experiences: Which Factors Should Restaurants Emphasize?. International Journal of Hospitality & Tourism Administration. https://doi.org/10.1080/15256480.2023.2175289
Kim, J., Leung, X., McKneely, B. Transforming Consumers’ Instagram Engagement to Purchase Intention of Small Fashion Brands: The Mediating Effects of Brand Identification and Brand Trust.. Journal of Fashion Marketing and Management.
KC, B., Leung, X. (2022). Geocaching in Texas State Parks: A technology readiness analysis. Journal of Hospitality and Tourism Technology. 13(1), 182-194. https://doi.org/10.1108/JHTT-09-2020-0240
Li, Q., He, H., Sun, J., Leung, X. Y. (2022). Networking for better information-gathering performance at trade shows: A multigroup analysis. Journal of Hospitality and Tourism Management. 51, 462-470.
Sun, J., Leung, X., Zhang, H., Williams, K. (2022). Attracting generation Z talents to the hospitality industry through COVID CSR practices. International Journal of Contemporary Hospitality Management. 34(4), 1587-1606.
Zhang, H., Leung, X. Y., Bai, B. Cultural Attractiveness Index for Sustainable Cities: Tourism Agenda 2030. Tourism Review. https://doi.org/10.1108/TR-05-2022-0255
Leung, X. Y., Zhang, H., Lyu, J., Bai, B. (2022). Why do hotel frontline employees use service robots in the workplace. International Journal of Hospitality Management. 108, 103380. https://doi.org/10.1016/j.ijhm.2022.103380
Lee, L., Mistry, T., Ponting, S., Wang, X., Leung, X. Y. (2022). Be adaptive to stay: A multidimensional examination of career adaptability among hospitality employees. Journal of Hospitality and Tourism Research.
Leung, X. Y., Shi, X., Huang, X. (2022). How virtual reality moderates daily negative mood spillover among hotel frontline employees: A within-person field experiment. Tourism Management. 95, 104680. https://doi.org/10.1016/j.tourman.2022.104680
Xiong, W., Huang, M., Okumus, B., Leung, X. Y., Cai, X. (2022). When social phobia meets excessive service: Effects on customer delight and loyalty. Tourism Management Perspectives. 44, 101031. https://doi.org/10.1016/j.tmp.2022.101031
Leung, X. Y., Kim, J., Heitman, S. (2022). Rethinking common ingroup identity model in minority restaurant messages: The moderating role of moral identity. International Journal of Hospitality Management. 107, 103352. https://doi.org/10.1016/j.ijhm.2022.103352
Leung, X. Y., Chen, H., Chang, W., Mhlanga, L. A. (2022). Is VR game training more effective? A longitudinal experiment applying cognitive-affective theory of learning with media. Tourism Management Perspectives. 44, 101020. https://doi.org/10.1016/j.tmp.2022.101020
Xiong, W., Huang, M., Okumus, B., Leung, X. Y., Cai, X., Fan, F. (2022). How emotional labor affects hotel employees’ mental health: A longitudinal study. Tourism Management. 94, 104631. https://doi.org/10.1016/j.tourman.2022.104631
Xiong, W., Huang, M., Leung, X. Y., Zhang, Y., Cai, X. (2022). How environmental emotions link to responsible consumption behavior: Tourism agenda 2030. Tourism Review. https://doi.org/10.1108/TR-01-2022-0010
Leung, X. Y., Wu, L., Sun, J. (2022). Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises: An extension of the situational crisis communication theory. Journal of Travel Research. https://doi.org/10.1177/00472875221095210
Xue, L., Leung, X. Y., Ma, S. (2022). What makes a good “guest”: Evidence from Airbnb hosts’ reviews. Annals of Tourism Research. 95, 103426. https://doi.org/10.1016/j.annals.2022.103426
Leung, X. Y., Sun, J., Asswailem, A. (2022). Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants. International Journal of Hospitality Management. 103, 103207. https://doi.org/10.1016/j.ijhm.2022.103207
Leung, X. Y., Wang, X., Levitt, J., Lu, L. (2022). Cocreating food experiences “delivered” from iconic local restaurants. International Journal of Contemporary Hospitality Management. 34(8), 3065-3083. https://doi.org/10.1108/IJCHM-07-2021-0954
Zhang, H., Leung, X., Bai, B. (2021). Destination sustainability in the sharing economy: A conceptual framework applying the capital theory approach. Current Issues in Tourism.
Leung, X., Torres, B., Fan, A. (2021). Do kiosks outperform cashiers? An S-O-R framework of restaurant ordering experiences. Journal of Hospitality and Tourism Technology. 12(3), 580-592.
Wen, T., Leung, X., Li, B., Hu, L. (2021). Examining framing effect in travel package purchase: An application of double-entry mental accounting theory. Annals of Tourism Research. 90, 103265.
Leung, X., Cai, R. (2021). How pandemic severity moderates online food ordering risks during COVID-19: An application of prospect theory and risk perception framework. Journal of Hospitality and Tourism Management. 47, 497-505.
Aureliano-Silva, L., Leung, X., Eugênio Spers, E. (2021). The effect of online reviews on restaurant visit intentions: Applying signaling and involvement theories. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-06-2020-0143
Zhang, H., Leung, X., Bai, B. (2021). Uncovering crowdsourcing in tourism apps: A grounded theory study. Tourism Management. 87, 104389.
Wen, H., Leung, X. (2021). Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions. Tourism Management. 83, 103250.
Sun, J., Leung, X., Bai, B. (2021). How social media influencer’s event endorsement changes attitudes of followers: The moderating effect of followers’ gender. International Journal of Contemporary Hospitality Management. 33(7), 2337-2351.
Leung, X., Wen, H. (2021). How emotion affects restaurant digital ordering experiences: A comparison of three ordering methods. Journal of Hospitality and Tourism Technology. 12(3), 439-453.
Lyu, J., Leung, X., Bai, B. (2021). Hotel virtual reality advertising: A presence-mediated model and gender effect. Journal of Hospitality and Tourism Technology. 12(3), 409-422.
Qu, H., Leung, X., Huang, S., He, J. (2021). Factors affecting hotel interns’ satisfaction with internship experience and career intention in China. Journal of Hospitality, Leisure, Sport & Tourism Education. 28, 100311.
Leung, X. Y., Sun, J., Zhang, H., Ding, Y. (2021). How the hotel industry attracts Generation Z employees: An application of social capital theory. Journal of Hospitality and Tourism Management. 49, 262-269. https://api.elsevier.com/content/abstract/scopus_id/85116058221
Cai, R., Leung, X., Chi, C. (2021). Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intentions. International Journal of Hospitality Management. 101, 103110. https://doi.org/10.1016/j.ijhm.2021.103110
Fong, L., Ye, B., Leung, D., Leung, X. (2021). Unmasking the imposter: Do fake hotel reviewers show their faces in profile pictures. Annals of Tourism Research.
Huang, X., Liu, C., Wei, Z., Leung, X. Y. (2021). How children experience virtual reality travel: a psycho-physiological study based on flow theory. Journal of Hospitality and Tourism Technology. https://api.elsevier.com/content/abstract/scopus_id/85117370724
Leung, X. Y., Sun, J., Bai, B. (2021). Social media research in hospitality and tourism: A causal chain framework of literature review. Other. 27(3), 455-477. https://api.elsevier.com/content/abstract/scopus_id/85118293372
Leung, X., Yang, Y. (2020). Are all five points equal? Scaling heterogeneity in hotel online ratings. International Journal of Hospitality Management. 88, 102539.
Leung, X., Wen, H. (2020). Chatbot Usage in Restaurant Takeout Orders: A Comparison Study of Three Ordering Methods. Journal of Hospitality and Tourism Management. 45, 377-386.
Wen, H., Leung, X., Pongtornphurt, Y. (2020). Exploring the Impact of Background Music on Customers’ Perceptions of Ethnic Restaurants: The Moderating Role of Dining Companions. Journal of Hospitality and Tourism Management. 43, 71-79.
Mckneely, B., Kim, J., Leung, X., Pookulangara, S. A. (2020). Social Capital on Instagram: Application for Small Apparel Retailers,. Journal of Marketing Development and Competitiveness. 14(4), 22-38. https://libproxy.library.unt.edu/login?url=https://www.proquest.com/scholarly-journals/social-capital-on-instagram-application-small/docview/2460117853/se-2?accountid=7113
Sun, J., Nazlan, N. H., Leung, X. Y., Bai, B. (2020). “A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention. Journal of Hospitality and Tourism Management. 45, 456-463.
Cai, R., Leung, X. (2020). Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories. International Journal of Hospitality Management. 91, 102677.
Huang, X., Wei, Z., Leung, X. (2020). What you feel is not what you experience: A psychophysiological study on flow in VR travel experiences. Asia Pacific Journal of Tourism Research. 25(7), 736-747.
Leung, X., Josiam, B. M., Moody, B. M. (2019). “I’d like to order with a server.” an experimental study of restaurant menu performance. Asia Pacific Journal of Tourism Research. doi: 10.1080/10941665.2019.1696381
Leung, X., Lyu, J., Bai, B. (2019). A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry. International Journal of Hospitality Management. doi: 10.1016/j.ijhm.2019.102391
Leung, X. (2019). Technology-enabled service evolution in tourism: A perspective article. Tourism Review. doi: 10.1108/TR-06-2019-0229
Leung, X. Y. (2019). Do Destination Facebook pages increase fan’s visit intention? A longitudinal study. Journal of Hospitality and Tourism Technology. 10(2), 205-218.
Leung, X. Y., Xue, L., Wen, H. (2019). Framing the sharing economy: Toward a sustainable ecosystem. Tourism Management. 71, 44-53.
Leung, X. Y., Sun, J., Bai, B. (2019). Thematic Framework of Social Media Research: State of the Art. Tourism Review. 74(3), 517-531. Emerald.
Leung, X. Y., Jiang, L. (2018). How Do Destination Facebook Pages Work? An Extended TPB Model of Fans’ Visit Intention. Journal of Hospitality and Tourism Technology. 9(3), 397-416.
Leung, X. Y., Yang, Y., Dubin, E. A. (2018). What are guests scared of? The impact of crime-related experiences on hotels’ online ratings.. Journal of Travel & Tourism Marketing. 35(8), 1071-1086.
Yang, Y., Leung, X. Y. (2018). A better last-minute hotel deal via app? Cross-channel price disparities between HotelTonight and OTAs. Tourism Management. 68, 198-209.
Wen, H., Leung, X., Li, X., Kwon, J. (2018). What influences Chinese students’ intentions to pursue hospitality careers? A comparison of three-year versus four-year hospitality programs. Journal of Hospitality, Leisure, Sport & Tourism Education. 23, 70-81. Elsevier.
Leung, X. Y., Wen, H., Jiang, L. (2018). What do hospitality undergraduates learn in different countries? An international comparison of curriculum. Journal of Hospitality, Leisure, Sport & Tourism Education. 22, 31-41.
Leung, X. Y., Bai, B., Erdem, M. (2017). Hotel social media marketing: A study on message strategy and its effectiveness. Journal of Hospitality and Tourism Technology. 8(2), 239-255.
Leung, X. Y., Sun, J., Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-wordanalysis. International Journal of Hospitality Management. 66, 35–45.
Leung, X. Y., Tanford, S., Jiang, L. (2017). Is a Picture Really Worth a Thousand Words? An Experiment on Hotel Facebook Message Effectiveness. Journal of Hospitality and Tourism Technology. 8(1), 19-38.
Leung, X. Y., Tanford, S. (2016). What drives hotel guests to join hotel Facebook pages a comparison of three models. Journal of Hospitality Marketing & Management. 25(3), 314-345.
Leung, X. Y., Xue, L., Bai, B. (2015). Internet marketing research in hospitality and tourism: A review and journal preferences. International Journal of Contemporary Hospitality Management. 27(7), 1556-1572.
Leung, X. Y., Baloglu, S. (2015). Hotel Facebook Marketing: An Integrated Model. Worldwide Hospitality and Tourism Themes. 7(3), 266-282.
Leung, X. Y., Bai, B., Stahura, K. (2015). The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.. Journal of Hospitality & Tourism Research. 39(2), 147-169.
Leung, X. Y., Baloglu, S. (2013). Tourism competitiveness of Asia Pacific destinations. Tourism Analysis. 18(4), 371-384.
Leung, X. Y., Bai, B. (2013). How motivation, opportunity, and ability impact travelers’ social media involvement and revisit intention. Journal of Travel & Tourism Marketing. 30(1-2), 58-77.
Leung, X. Y., Jiang, L., Busser, J. (2013). Online student evaluations of hospitality professors: A cross-cultural comparison. Journal of Hospitality, Leisure, Sport & Tourism Education. 12(1), .
Leung, X. Y., Wang, F., Wu, B., Bai, B., Stahura, K., Xie, Z. (2012). A social network analysis of overseas tourist movement patterns in Beijing: The impact of the Olympic Games. Other. 14(5), 469-484.
Wu, B., Xue, L., Morrison, A., Leung, X. Y. (2012). Frame analysis on Golden Week policy reform in China. Annals of Tourism Research. 39(2), 842-862.
Leung, X. Y., Wang, F., Wu, B., Busser, J. (2011). Park user quality evaluation: Applying an Analytical Hierarchy Process for managers. Managing Leisure, An International Journal. 16(2), 142-160.

Presentations Given

Keynote/Plenary Address

Leung, X. (Presenter), Tourism Experimental Research Method Conference, Basics of experimental research design, Shandong University, Jinan, China, China. (2019 – 2019).

Oral Presentation

Wang, F. (Author), Jiang, L. (Author & Presenter), Leung, X. Y. (Author), The 9th Conference of the International Association for Tourism Economics, How does cultural heritage-scape impact tourists' psychological wellbeing? A mixed-method study, Orlando, FL, United States of America. (2024 – 2024).

Yang, L. (Author & Presenter), Leung, X. (Author), 29th Annual Graduate Student Research Conference in Hospitality and Tourism, AI-based information processing model: Uncover travel planning using ChatGPT, Miami, FL, United States of America. (2024 – 2024).

Wang, D. (Author & Presenter), Ma, E. (Author), Leung, X. Y. (Author), Surrey 2023 Conference, Exploring hotel employees’ collaboration intentions with service robots, a job demands-resources perspective, Guildford, Surrey, UK, United Kingdom. (2023 – 2023).

Leung, X. Y. (Author & Presenter), Wang, Z. (Author), Huang, X. (Author), The 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, A systematic literature review on women’s empowerment in tourism, Rome, Italy, Italy. (2023 – 2023).

Leung, X. Y. (Author & Presenter), Zhong, Y. (Author), Sun, J. (Author), The 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, The effects of social media influencers on senior travelers: An experimental study, Rome, Italy, Italy. (2023 – 2023).

Wang, J. (Author & Presenter), Leung, X. (Author), 28th Annual Graduate Student Research Conference in Hospitality and Tourism, How do tourists experience happiness in dark tourism?, Pomona, CA, United States of America. (2023 – 2023).

Leung, X. (Author & Presenter), Fong, L. (Author), Mattila, A. (Author & Presenter), Xue, J. (Author & Presenter), 2022 ICHRIE Annual Conference, Experimental research in hospitality management and tourism: Editorial board members’ opinions, ICHRIE, Washington D.C., United States of America. (2022 – 2022).

Sun, J. (Author & Presenter), Leung, X. (Author & Presenter), Zhang, X. (Author), 2022 ICHRIE Annual Conference, The impact of mental fatigue and social attachment on virtual meeting attendees’ behavioral engagement: A social cognitive perspective, ICHRIE, Washington D.C., United States of America. (2022 – 2022).

Leung, X. (Author & Presenter), Cai, R. (Author), Zhang, H. (Author), Bai, B. (Author), 2022 ICHRIE Annual Conference, Virtual kitchen or physical restaurant: Consumer’s choice based on causal attribution and power, ICHRIE, Washington D.C., United States of America. (2022 – 2022).

Wang, D. (Author & Presenter), Ma, E. (Author), Leung, X. (Author), 2022 ICHRIE Annual Conference, Would you like to work with a robot? A job demands-resources perspective on hotel employees’ collaboration intentions with service robots, ICHRIE, Washington D.C., United States of America. (2022 – 2022).

Leung, X. Y. (Author & Presenter), Kim, J. (Author), Heitman, S. (Author), 2022 Annual Travel and Tourism Research Association (TTRA) Conference, How minority-owned restaurant appeal to White customers: An application of common ingroup identity model, Victoria, British Columbia, Canada / Virtual, Canada. (2022 – 2022).

Leung, X. (Author), Wu, L. (Author & Presenter), Sun, J. (Author & Presenter), 2022 West Federation CHRIE Conference, Applying the situational crisis communication theory in exploring the effectiveness of crisis response strategies for airlines, Virtual, United States of America. (2022 – 2022).

Zhang, H. (Author & Presenter), Leung, X. (Author), Bai, B. (Author), ENTER2022 e-Tourism Conference, Measuring residents’ pro-tourism citizenship behavior: Scale development and validation, Virtual, United States of America. (2022 – 2022).

Zhang, H. (Author & Presenter), Leung, X. (Author), Bai, B. (Author), 27th Annual Graduate Student Research Conference in Hospitality and Tourism, A systematic literature review on tourism destination governance: Progress and prospects, Virtual, United States of America. (2022 – 2022).

Li, Q. (Author & Presenter), He, H. (Author), Sun, J. (Author), Leung, X. (Author), 27th Annual Graduate Student Research Conference in Hospitality and Tourism, Explore exhibitors’ organizational learning and information-gathering performance at trade show: The moderating role of exhibiting experience, Virtual, United States of America. (2022 – 2022).

Cai, R. (Author & Presenter), Leung, X. (Author & Presenter), Chi, C. (Author), 2021 ICHRIE Annual Conference, Customers’ benefit and risk perceptions of Ghost kitchens: Prospect and trust building theories, ICHRIE, Virtual, United States of America. (2021 – 2021).

Leung, X. (Author & Presenter), Sun, J. (Author & Presenter), Zhang, H. (Author & Presenter), 2021 ICHRIE Annual Conference, How the hotel industry attracts Generation Z employees: An application of social capital theory, ICHRIE, Virtual, United States of America. (2021 – 2021).

Leung, X. (Author), Wen, H. (Author & Presenter), FSMEC Virtual Conference 2021, Gender differences in digital food ordering experiences: An application of the technology acceptance model and self-congruity theory, Foodservice System Management Education Council, United States of America. (2021 – 2021).

Leung, X. (Author & Presenter), Chen, H. (Author), Chang, W. (Author), 2021 West Federation CHRIE Conference, An Experimental Study of VR Training Effectiveness Applying CATLM, Virtual, United States of America. (2021 – 2021).

Leung, X. (Author & Presenter), Cai, R. (Author), 2021 West Federation CHRIE Conference, Exploring perceived risks in ordering online food deliveries during COVID-19, Virtual, United States of America. (2021 – 2021).

Hernandez Calderon, A. (Author & Presenter), Leung, X. (Author), Kim, J. (Author), Kennon, L. R. (Author), 2021 West Federation CHRIE Conference, Exploring the impacts of COVID-19 on hotel booking intentions: An application of the Protection Motivation Theory, Virtual, United States of America. (2021 – 2021).

Sun, J. (Author & Presenter), Leung, X. (Author), Zhang, H. (Author), Williams, K. (Author), 2021 West Federation CHRIE Conference, Hotel CSR amid COVID-19: Another way to attract Generation Z employees, Virtual, United States of America. (2021 – 2021).

Zhang, H. (Author & Presenter), Leung, X. (Author), Bai, B. (Author), ENTER2021 – The 28th annual eTourism Conference, A conceptual framework of destination sustainability in sharing economy, Virtual, United States of America. (2021 – 2021).

Zhang, H. (Author & Presenter), Leung, X. (Author), Bai, B. (Author), 26th Annual Graduate Student Research Conference in Hospitality and Tourism, A Grounded Theory Study of Crowdsourcing in Tourism Apps, Virtual, United States of America. (2021 – 2021).

Liu, F. (Author & Presenter), Leung, X. (Author), 26th Annual Graduate Student Research Conference in Hospitality and Tourism, How COVID-19 impact pilots’ organizational citizenship behaviors: An application of affective event theory and organizational support, Virtual, United States of America. (2021 – 2021).

Asswailem, A. (Author & Presenter), Sun, J. (Author), Leung, X. (Author), 26th Annual Graduate Student Research Conference in Hospitality and Tourism, Social media influencer and independent restaurants choice in Saudi Arabia, Virtual, United States of America. (2021 – 2021).

Leung, X. (Author & Presenter), Wen, H. (Author & Presenter), 2020 ICHRIE Annual Conference, Annoy or angry? How emotion affects restaurant digital takeout order experience., ICHRIE, Phoenix, AZ, United States of America. (2020 – 2020).

Leung, X. (Author & Presenter), Chen, H. (Author & Presenter), Sanchez, T. (Author), 2020 ICHRIE Annual Conference, The influence of training format on hotel employees’ training outcomes: Does training content matter?, ICHRIE, Phoenix, AZ, United States of America. (2020 – 2020).

McKneely, B. (Author), Kim, J. (Author & Presenter), Pookulangara, S. (Author), Leaung, X. (Author), Annual Conference, Social Capital on Instagram: Application for Small Apparel Retailers., Association of Collegiate Marketing Educators (ACME), San Antonio, TX, United States of America. (2020 – 2020).

Wen, H. (Author & Presenter), Leung, X. (Author), 2020 West Federation CHRIE Conference, Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions, Pomona, CA, United States of America. (2020 – 2020).

Sun, J. (Author & Presenter), Bai, B. (Author), Leung, X. (Author), 2020 West Federation CHRIE Conference, Social media influencer and event endorsement: The model of attitude change, Pomona, CA, United States of America. (2020 – 2020).

Josiam, B. M. (Author & Presenter), Leung, X. Y. (Author), Sohail, S. M. (Author), Alamer, M. (Author), Alharbi, A. (Author), International Conference on Entrepreneurship & Family Business (ICEFB), A SEM Analysis of Movie-Induced International Tourism by Saudis, University of North Texas COBA + IIT Bombay-School of Management, IIT Campus, Mumbai, India, India. (2020 – 2020).

Zhang, H. (Author & Presenter), Bai, B. (Author), Leung, X. (Author), 25th Annual Graduate Student Research Conference in Hospitality and Tourism, The beauty of culture: Developing a cultural attractiveness index for world tourism cities, Las Vegas, NV, United States of America. (2020 – 2020).

Carrillo, C. (Author & Presenter), Leung, X. (Author), The 25th Annual Graduate Student Research Conference in Hospitality and Tourism, The effectiveness of advertising media for in-store restaurants: A comparison between flyers and announcement, Las Vegas, NV, United States of America. (2020 – 2020).

Leung, X. Y. (Author & Presenter), Lyu, J. (Author), Bai, B. (Author), 2019 Annual ICHRIE Conference, Virtual reality in hotel commercials: An experimental study of advertising effectiveness, New Orleans, LA, United States of America. (2019 – 2019).

Leung, X. Y. (Author & Presenter), Wen, H. (Author & Presenter), 2019 APacCHRIE & EuroCHRIE Joint Conference, "Alexa, stop.” A study of chatbot use in restaurant takeout orders, Hong Kong, China. (2019 – 2019).

Leung, X. Y. (Author & Presenter), Yang, Y. (Author), 2019 APacCHRIE & EuroCHRIE Joint Conference, Are all five stars equal: Anchoring vignettes in hotel online ratings, Hong Kong, China. (2019 – 2019).

Schuelke, W. (Author), Leung, X. Y. (Author & Presenter), Kennon, L. R. (Author), Connors, P. L. (Author), 2019 APacCHRIE & EuroCHRIE Joint Conference, Geocaching and nature tourism in state parks, Hong Kong, China. (2019 – 2019).

Lyu, J. (Author & Presenter), Leung, X. Y. (Author & Presenter), Bai, B. (Author), 2019 APacCHRIE & EuroCHRIE Joint Conference, Virtual reality and advertising effectiveness: A presence-mediated model, Hong Kong, China. (2019 – 2019).

Qu, H. (Author), Leung, X. Y. (Author & Presenter), He, J. (Author), 2019 APacCHRIE & EuroCHRIE Joint Conference, “Will you stay?” A study of hotel management intern’s job satisfaction and career intention, Hong Kong, China. (2019 – 2019).

Leung, X. Y. (Author & Presenter), 16th Apac-CHRIE Conference, A Longitudinal Study of Following Destination Facebook Page, Guangzhou, China. (2018 – 2018).

Bai, B. (Author), Leung, X. Y. (Author & Presenter), Fong, D. (Author), Law, R. (Author), 16th Apac-CHRIE Conference, Destination Image Change through Different Lenses: A Perception Comparison of Tourists, Guangzhou, China. (2018 – 2018).

Wen, H. (Author), Leung, X. Y. (Author & Presenter), Li, X. (Author), Kwon, J. (Author), 16th Apac-CHRIE Conference, What influences Chinese students’ intentions to pursue hospitality careers? A comparison of three-year versus four-year hospitality programs, Guangzhou, China. (2018 – 2018).

Sun, J. (Author & Presenter), Bai, B. (Author), Leung, X. Y. (Author), 23rd Annual Graduate Student Research Conference in Hospitality and Tourism, Examining the Influence of Meeting Giveaways on Attendees Word of Mouth Intention, Fort Worth, TX, United States of America. (2018 – 2018).

Leung, X. Y. (Author & Presenter), Wen, H. (Author), Jiang, L. (Author), 2nd USA-China Tourism Research Summit and Industry Dialogue, What do hospitality undergraduates learn in different countries?: An international comparison of curriculum, Orlando, FL, United States of America. (2017 – 2017).

Leung, X. Y. (Author & Presenter), Jiang, L. (Author), 4th World Research Summit for Tourism and Hospitality, How do destination Facebook pages work? An extended TPB model of fans’ visit intention, Orlando, FL, United States of America. (2017 – 2017).

Leung, X. Y. (Author & Presenter), Sun, J. (Author), Bai, B. (Author), 4th World Research Summit for Tourism and Hospitality, Social media research from a platform perspective: Comparison and trends, Orlando, FL, United States of America. (2017 – 2017).

Leung, X. Y. (Author & Presenter), Yang, Y. (Author & Presenter), 2017 Annual International CHRIE Conference, What are guests afraid of? The impact of perceived crimes on hotels’ online ratings, Baltimore, MD, United States of America. (2017 – 2017).

Leung, X. Y. (Author & Presenter), Sun, J. (Author), Bai, B. (Author), 2017 Annual International Hospitality Information Technology Association (iHITA) Conference, Bibliometrics of social media research: A co-citation and co-word analysis, Toronto, Canada, Canada. (2017 – 2017).

Leung, X. Y. (Author), Xue, L. (Author & Presenter), 2013 Annual Travel and Tourism Research Association (TTRA) Conference, Destination images of American cities: A comparison of visitors’ and residents’ perceptions, Kansas City, MO, United States of America. (2013 – 2013).

Leung, X. Y. (Author & Presenter), Bai, B. (Author), Brewer, P. (Author), 2012 Annual International CHRIE Conference, The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter, Providence, RI, United States of America. (2012 – 2012).

Leung, X. Y. (Author & Presenter), Jiang, L. (Author & Presenter), 2012 Western Federation CHRIE Regional Conference, Online student evaluation: A comparison of American and Chinese hospitality professors, Las Vegas, NV, United States of America. (2012 – 2012).

Leung, X. Y. (Author & Presenter), Wu, B. (Author), Wang, F. (Author), Xie, Z. (Author), Bai, B. (Author), 2010 Annual Travel and Tourism Research Association (TTRA) Conference, Overseas tourist movement patterns in Beijing: The impact of the Olympic Games, San Antonio, TX, United States of America. (2010 – 2010).

Leung, X. Y. (Author & Presenter), Busser, J. (Author), 2010 Graduate Student Research Conference in Hospitality and Tourism, Park user quality evaluation: Applying an analytical hierarchy process for managers, Washington, D.C., United States of America. (2010 – 2010).

Panel Presentation

Leung, X. Y. (Panelist), 2023 TTRA Asia Pacific Annual Chapter Conference, Tourism and Hospitality Education and Research for Student Success, Seoul, South Korea, Korea, South. (2023 – 2023).

Leung, X. Y. (Panelist), The 8th Annual SESCA CHRIE Conference, Trailblazing the Research Landscape Amid Global Societal Challenges, Orlando, FL, United States of America. (2023 – 2023).

Poster

Singh, S. (Author & Presenter), Zhang, X. (Author), Leung, X. Y. (Author), Olson, E. (Author), 7th World Research Summit for Hospitality and Tourism: Resilience, Recovery, and Reshaping, Influence Of Gamification On Green Behavioral Intentions: Understanding The Role Of Green Intrinsic Motivation, University of Central Florida, Orlando, United States of America. (2023 – 2023).

Hernandez Calderon, A. (Author & Presenter), Leung, X. (Author), Kim, J. (Author), 28th Annual Graduate Student Research Conference in Hospitality and Tourism, Hotel guests’ intention to stay during a pandemic: A comparison of frequent versus infrequent travelers, Pomona, CA, United States of America. (2023 – 2023).

Torres, B. (Author & Presenter), Leung, X. Y. (Author), 24th Annual Graduate Student Research Conference in Hospitality and Tourism, A study on the effects of self-service kiosk technology in quick-service restaurant settings, Houston, TX, United States of America. (2019 – 2019).

Leung, X. Y. (Author), Jiang, L. (Author & Presenter), Kang, H. (Author & Presenter), 2013 Annual International CHRIE Conference, How destination Facebook page changes travelers’ decision making: A longitudinal study, St. Louis, MO, United States of America. (2013 – 2013).

Leung, X. Y. (Author & Presenter), Bai, B. (Author), Brewer, P. (Author), 2012 Annual and Tourism Research Association (TTRA) Conference, What influences travelers’ social media experiences? Application of the motivation, opportunity, ability (MOA) theory, Virginia Beach, VA, United States of America. (2012 – 2012).

Leung, X. Y. (Author & Presenter), Bai, B. (Author), Brewer, P. (Author), 2012 Graduate Student Research Conference in Hospitality and Tourism, A conceptual model of the marketing effectiveness of social media in the hotel industry, Auburn, AL, United States of America. (2012 – 2012).

Leung, X. Y. (Author & Presenter), Bai, B. (Author), 2011 Annual International CHRIE Conference, Framing Las Vegas: Understanding videos shared by Chinese tourists, Denver, CO, United States of America. (2011 – 2011).

Leung, X. Y. (Author & Presenter), Xu, L. (Author), Bai, B. (Author), 2011 Graduate Student Research Conference in Hospitality and Tourism, Chinese tourism research trends: A social network analysis of doctoral dissertations from 1999 to 2010, Houston, TX, United States of America. (2011 – 2011).

Leung, X. Y. (Author & Presenter), Stahura, K. (Author), 2010 Harrah Hospitality Research Summit, A Grounded Theory of Chinese Students' Leisure Behavior in an American University, Las Vegas, NV, United States of America. (2010 – 2010).

Symposium

Leung, X. Y. (Presenter), Su, J. (Presenter), Journal of Hospitality & Tourism Management (JHTM) 2022 Online Research Symposium, Manuscript Writing: Pitfalls & Tips, Seoul, South Korea, Korea, South. (2023).

Leung, X. Y. (Presenter), Journal of Hospitality & Tourism Management (JHTM) 2022 Online Research Symposium, Experimental design in hospitality and tourism, virtual, Australia. (2022 – 2022).

Leung, X. (Author & Presenter), Fong, L. (Author & Presenter), 2021 ICHRIE Annual Conference, Workshop on experimental research method in hospitality and tourism, ICHRIE, Virtual, United States of America. (2021 – 2021).

Webinar

Leung, X. Y. (Moderator), Tourism Review Webinar Series, Future Innovations in Tourism Destination Management, United Kingdom. (2023).

Leung, X. Y. (Moderator), Tourism Review Webinar Series, Future Innovations in Tourism Marketing, United Kingdom. (2023).

Leung, X. Y. (Panelist), Tourism Review: Agenda 2030 webinar, SDG9 & SDG17, United Kingdom. (2022).

Leung, X. (Author & Presenter), Leading through COVID-19 Webinar, My Research Amid COVID-19, UNT CMHT, United States of America. (2020).

Media Contributions

Newspaper
"Dallas ban has Airbnb, short-term rental owners facing tough business decisions," The Dallas Morning News. (July 6, 2023).
"Soon you may board a plane or buy a meal with just a face scan. You OK with that?," Fort Worth Star-Telegram. (May 10, 2019).

Contracts, Grants and Sponsored Research

Grant - Research
Leung, X. (Principal), Kim, J. (Co-Principal), "Comparing Data-Driven with Contextual Advertising for Small Restaurants," Sponsored by Facebook Research, Private, $65726 Funded. (November 1, 2020 – October 31, 2022).
Leung, X. Y., "Post-pandemic hotel industry career barriers," Sponsored by UNT Office of Research & Innovation Small Grant, University of North Texas, $5000 Funded. (August 2021 – August 2022).
Leung, X. Y., "Applying meta-analysis in hospitality review studies," Sponsored by UNT Provost for Faculty Success Faculty Summer Grant, University of North Texas, $790 Funded. (June 2021 – August 2021).
Leung, X., "Recovery and Development of World Tourism in the Wake of COVID-19," Sponsored by University of Nevada, Las Vegas, State, $23053 Funded. (June 1, 2020 – May 31, 2021).
Leung, X. Y. (Principal), Wen, H. (Co-Principal), "An Automated Future for Restaurants? A Study of Human-Robot-Interaction in Restaurant Takeout Orders," Sponsored by Foodservice Systems Management Education Council, Other, $2000 Funded. (2018 – 2019).
Leung, X. Y., "Shaping the virtual future of the hotel industry: A study on advertising effectiveness of hotel commercial presented by video and virtual reality," Sponsored by UNT Office of Research & Innovation Small Grant, University of North Texas, $2000 Funded. (August 2018 – August 2019).
Leung, X. Y., "2012 Hilton Foundation Summer Grant," Sponsored by University of Nevada, Las Vegas, State, $7000 Funded. (2012 – 2012).
Leung, X. Y., "2011 Hilton Foundation Summer Grant," Sponsored by University of Nevada, Las Vegas, State, $7000 Funded. (2011 – 2011).
Grant - Service
Leung, X. Y. (Principal), Wen, H. (Principal), Agrusa, J. (Co-Principal), "China Venture Fund - "Expanding Recruitment and Student Exchange with Chinese Universities"," Sponsored by Office of the Provost and Vice President for Academic Affairs, University of North Texas, $8000 Funded. (December 11, 2017 – September 30, 2018).
Grant - Teaching
Leung, X. Y., "Learning Hospitality Graduate Programs from a World Top-Ranked University," Sponsored by UNT Office for Faculty Success, University of North Texas, $1500 Funded. (2023 – 2024).
P. (Principal), Hawley, (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S. A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L. A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," Sponsored by Department of Education, Federal, $180371 Funded. (2020 – 2023).

Awards and Honors

FutureFund™ Case Study Competition - Third Place Winner, 2021 Annual ICHRIE (International Council on Hotel, Restaurant, and Institutional Education) Conference. (July 2021 – Present).

World’s Top 2% Cited Scientists’ List, Stanford University. (2023 – 2023).

Conference Best Paper Award, 2022 Annual ICHRIE (International Council on Hotel, Restaurant, and Institutional Education) Conference. (August 2022 – August 2022).

Conference Best Paper Award, 2021 West Federation CHRIE Conference. (February 2021 – February 2021).

Conference Best Paper Award, 2019 Annual ICHRIE (International Council on Hotel, Restaurant, and Institutional Education) Conference. (July 2019 – July 2019).

Research Impact Award, College of Merchandising, Hospitality, & Tourism, UNT. (April 2019).

Emerald Literati Highly Commended Paper Award, Journal of Hospitality and Tourism Technology. (2018).

Article of the Year Award, Journal of Hospitality & Tourism Research. (2016 – 2016).

Most-Accessed Dissertations & Theses Award, ProQuest. (July 2016).

Conference Best Paper Award, 2012 International CHRIE (Council on Hotel, Restaurant, and Institutional Education) Conference. (July 2012 – July 2012).

Service

University Service

Member, HTM Graduate Program Marketing Committee. (August 2017 – Present).

Co-Chair, HTM International Student Recruitment Committee. (August 2017 – Present).

Committee Member, University Faculty Grievance Committee. (September 1, 2023 – August 31, 2024).

Co-Chair, HETM Chair Reappointment Evaluation Ad-Hoc Committee. (November 2023 – May 2024).

Other, CMHT Graduate Committee. (August 2023 – May 2024).

Chairperson, HETM Travel Policy Ad-Hoc Committee. (August 2023 – May 2024).

Student Org Advisor (Professional Org), Hotel Association of Tarrant County UNT Student Chapter. (January 2019 – July 2023).

Committee Member, CMHT Personnel Affairs Committee (PAC). (January 2023 – May 2023).

Committee Chair, CMHT Graduate Committee. (August 2022 – May 2023).

Co-Chair, HTM ACPHA Accreditation Committee. (August 2021 – April 2022).

Committee Member, CMHT Strategic Planning Committee. (August 2020 – May 2021).

Member, HTM Strategic Planning Committee. (August 2020 – May 2021).

Committee Member, CMHT Research Committee. (August 2019 – May 2021).

Committee Chair, HTM Marketing Video Committee. (November 2020 – December 2020).

Committee Member, New Event Management BS Degree Proposal Committee. (August 2020 – December 2020).

Member, China Advisory Council. (February 2018 – 2020).

Committee Member, CMHT Ad Hoc Curriculum Committee. (May 2020 – September 2020).

Committee Chair, HTM Lecturer Positive Search Committee. (September 2019 – May 2020).

Member, HTM Undergraduate Program Marketing Committee. (August 2017 – May 2020).

Committee Member, CMHT Graduate Committee. (September 2018 – May 2019).

Member, Retail Technology Faculty Search Committee. (October 2018 – March 2019).

Member, CMHT Ad Hoc Committee – Best Practices College of Merchandising, Hospitality & Tourism, UNT. (August 2017 – May 2018).

Member, CMHT Research Committee. (August 2016 – May 2017).

Member, HTM Chair Search Committee. (August 2016 – May 2017).

Professional Service

Editorial Review Board Member, Journal of Hospitality & Tourism Research. (July 5, 2023 – Present).

Editorial Review Board Member, Journal of Hospitality & Tourism Education. (April 14, 2023 – Present).

Editorial Review Board Member, International Journal of Contemporary Hospitality Management. (April 9, 2023 – Present).

Editor, Associate Editor, Journal of Hospitality and Tourism Management. (May 28, 2022 – Present).

Editor, Associate Editor, Tourism Review. (January 20, 2022 – Present).

Editorial Review Board Member, Information Technology & Tourism. (January 14, 2022 – Present).

Editorial Review Board Member, Journal of Travel Research. (November 1, 2021 – Present).

Editorial Review Board Member, Tourism Management Perspectives. (August 9, 2021 – Present).

Editorial Review Board Member, Journal of Global Hospitality and Tourism. (September 1, 2020 – Present).

Other, ICHRIE (International Council on Hotel, Restaurant, and Institutional Education). (January 2020 – Present).

Reviewer, Ad Hoc Reviewer, Journal of Hospitality & Tourism Research. (December 2018 – Present).

Reviewer, Journal Article, Journal of Travel & Tourism Marketing. (November 2018 – Present).

Reviewer, Journal Article, Asia Pacific Journal of Tourism Research. (July 2018 – Present).

Reviewer, Journal Article, Sustainability. (March 2018 – Present).

Editorial Review Board Member, Journal of Hospitality and Tourism Technology. (April 1, 2017 – Present).

Reviewer, Journal Article, International Journal of Hospitality Management. (2017 – Present).

Reviewer, Journal Article, International Journal of Contemporary Hospitality Management. (2014 – Present).

Editorial Review Board Member, Tourism Analysis: An Interdisciplinary Journal. (January 25, 2013 – Present).

Reviewer, Journal Article, Tourism Analysis: An Interdisciplinary Journal. (2013 – Present).

Reviewer, Journal Article, Tourism Management. (2013 – Present).

Reviewer, Journal Article, Cornell Hospitality Quarterly. (2012 – Present).

Editor, Guest Editor, Tourism Review. (January 2023 – 2024).

Other, University of Melbourne. (January 2024 – February 2024).

Editor, Guest Editor, Tourism Review. (August 2022 – 2023).

Editor, Guest Editor, Journal of Hospitality and Tourism Management. (August 8, 2021 – 2023).

Reviewer, Conference Paper, 2023 APTA Annual Conference, Chiang Mai. (March 2023).

Officer, Other Officer, West Federation CHRIE. (July 2020 – June 2022).

Reviewer, Conference Paper, 2022 APTA Annual Conference, Jeju. (March 2022).

Other, Tourism Review. (October 11, 2021 – January 2022).

Reviewer, Conference Paper, 2021 APTA Annual Conference, Busan. (April 2021).

Reviewer, Conference Paper, 2021 WF CHRIE Annual Conference. (November 2020 – December 2020).

Reviewer, Conference Paper, 26th Graduate Student Research Conference in Hospitality and Tourism. (October 2020 – November 2020).

Task Force Member, ICHRIE (International Council on Hotel, Restaurant, and Institutional Education). (September 2020 – November 2020).

Reviewer, Conference Paper, 2020 APTA Annual Conference, Virtual. (March 2020).

Reviewer, Conference Paper, 2020 WF CHRIE Annual Conference, Pomona, CA. (October 2019 – December 2019).

Reviewer, Conference Paper, 25th Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV. (October 2019 – November 2019).

Reviewer, Conference Paper, 2019 APTA Annual Conference, Da Nang. (February 2019 – July 2019).

Reviewer, Conference Paper, ICHRIE Annual Conference, New Orleans, LA. (February 2019 – April 2019).

Reviewer, Conference Paper, 2018 APTA Annual Conference, Boracay. (February 2018 – April 2018).

Reviewer, Conference Paper, Graduate Student Research Conference in Hospitality and Tourism. (2016 – 2017).

Reviewer, Conference Paper, 2017 APTA Annual Conference, Busan. (February 2017 – April 2017).

Reviewer, Conference Paper, ICHRIE Annual Conference. (2013 – 2014).

Public Service

Other, ICHRIE "Standing Together, Educating Together" Panel Discussion. (April 30, 2021).

Guest Speaker, Lamar High School, Arlington, TX. (January 27, 2021).

Other, 2020 Texas DECA State Career Development Conference, Fort Worth, TX. (February 21, 2020).

Other, 2019 US-China Smart Education Conference, Denton, TX. (March 19, 2019).