Dr. Xingyi Zhang
University of North Texas
Hospitality, Event and Tourism Management
Email:

Education

GAC, Iowa State University, 2021.
Major: Quantitative Psychology
PhD, Iowa State University, 2021.
Major: Hospitality Management
GAC, Iowa State University, 2020.
Major: Business Analytics
MS, Iowa State University, 2017.
Major: Hospitality Management
Dissertation Title: Clubs Environmentally Responsible Behavior: The Perspectives of Club Managers in North America
BA, Capital Normal University, 2012.
Major: Tourism Management
Degree Specialization: Tourism Management
Dissertation Title: NA

Licensures and Certifications

Sustainable Event Professional Certificate, Events Industry Council. (January 13, 2023 – Present).

Certificate In Quantitative Psychology, Iowa State University. (May 2021 – Present).

Certificate of Business Analytics, Iowa State University. (May 7, 2020 – Present).

Certification in Hotel Industry Analytics, American Hotel & Lodging Educational Institute. (May 2020 – Present).

Digital Event Strategist, PCMA. (April 27, 2024 – April 27, 2026).

CVENT Event Diagramming Certification, CVENT. (December 26, 2021 – December 26, 2023).

Professional Memberships

NA, International Association of Exhibitions and Events. (September 2021 – Present).

NA, Meeting Professionals International. (September 2021 – Present).

NA, Council on Hotel, Restaurant, and Institutional Education. (August 2020 – Present).

NA, Professional Convention Management Association. (August 2020 – Present).

Development Activities Attended

Workshop,"2024 IMEX Frankfurt Virtual Faculty Engagement Programme," IMEX Frankfurt, Online, Online, Germany. (May 7, 2024 – May 7, 2024).

Faculty Fellowship,"DC Fellow," Division of Research & Innovation, United States of America. (November 2023 – April 2024).

Continuing Education Program,"Digital Event Strategist," PCMA, United States of America. (August 2023 – March 2024).

Workshop,"Report Better How to Report Research," CMHT, Denton, TX, United States of America. (December 1, 2023 – December 1, 2023).

Workshop,"Report Better Documenting Service," CMHT, Denton, TX, United States of America. (October 27, 2023 – October 27, 2023).

Workshop,"Faculty Grantsmanship Workshop on Wednesday, March 29," University of North Texas, Denton, TX, United States of America. (March 29, 2023 – March 29, 2023).

Other,"NIH Information Session," UNT Research and Innovation, Denton, TX, United States of America. (March 27, 2023 – March 27, 2023).

Workshop,"Teach Better - Using Government Databases for Student and Research Projects," CMHT, Denton, TX, United States of America. (March 24, 2023 – March 24, 2023).

Other,"Packback Chat with Kathryn," UNT CLEAR, Denton, TX, United States of America. (February 17, 2023 – February 17, 2023).

Seminar,"Tourism Review Webinar Series - Future Innovations in Tourism Marketing," University of North Texas, Tourism Review, Denton, TX, United States of America. (February 2, 2023 – February 2, 2023).

Continuing Education Program,"Sustainable Event Professional Certificate," Events Industry Council, United States of America. (December 20, 2022 – January 2, 2023).

Seminar,"Teach Better Seminar w/ ODA," UNT CMHT, Denton, TX, United States of America. (2022 – October 21, 2022).

Other,"CMHT Training on Budget Preparation and Management (by UNT Grants & Contracts)," UNT CMHT ICCI, Denton, TX, United States of America. (2022 – November 2, 2022).

Other,"Active Shooter Response Training," UNT CMHT, Denton, TX, United States of America. (October 14, 2022 – October 14, 2022).

Continuing Education Program,"Meeting Essentials," Meeting Professionals International, Denton, Texas, United States of America. (November 2021 – February 2022).

Workshop,"Planning and Writing Successful Grant Proposals," UNT and AtKisson Training Group, Denton, Texas, United States of America. (December 7, 2021 – December 7, 2021).

Workshop,"Research BREAKS Session - Research Community Partners: A Long Term Strategy," UNT Research Development, Denton, Texas, United States of America. (October 21, 2021 – October 21, 2021).

Workshop,"Research Breaks Discussion," UNT Institutes of Research Excellence, Denton, Texas, United States of America. (September 16, 2021 – September 16, 2021).

Teaching

Teaching Experience

University of North Texas
EDEM 2510, Exhibition and Convention Management, 1 course.
EDEM 3240, Convention and Event Management, 3 courses.
EDEM 3510, Entertainment and Experiences in Hospitality and Events, 4 courses.
EDEM 4500, Strategic Event Design, 3 courses.
EDEM 4600, Sustainability in the Event Industry, 1 course.
EDEM 4980, Experimental Course, 2 courses.
EDEM 5600, Sustainability in the Event Industry, 1 course.
HMGT 5920, Problem in Lieu of Thesis, 1 course.
HMGT 5950, Master's Thesis, 2 courses.

Teaching at Other Institutions

Iowa State University, Hospitality Management Scholarship and Applications., HSP M 505, Fall 2023.

Universiti of Teknologi Mara, Introduction to hospitality and tourism industry, HTM 400, Fall 2023.

Universiti of Teknologi Mara, Fundamental of Hospitality and Tourism Industry, HTM 400, Fall 2022.

Iowa State University, Hospitality Management Scholarship and Applications, HSP M 505, Fall 2022.

Non-Credit Instruction

Guest Lecture, University of North Texas, 20. (November 8, 2023 – November 8, 2023).

Guest Lecture, UNT CMHT HTM, 5. (March 27, 2023 – March 27, 2023).

Guest Lecture, HETM, 15. (February 2023 – February 2023).

Directed Student Learning

Master's Thesis Committee Member,"“I Forgive the Brand Because I Trust It”: Brand Evangelism and Conflict Mitigation Through Effective CSR Symbolism," Merchandising and Digital Retailing. (December 5, 2023 – Present).

Master's Thesis Committee Member,"Development of Homestay Tourism in NIgeria; A Stakeholder Perspective," Hospitality, Event and Tourism Management. (October 17, 2023 – Present).

Master's Thesis Committee Chair,"Educational Conference Design and Delivery effects on Attendee Repeat Purchase Intent and Perceived Value.," Hospitality, Event and Tourism Management. (August 14, 2023 – Present).

Directed Individual/Independent Study,"Overview of Sustainability Implications of Food and Beverage in Events at Aimbridge Hospitality: A Case Study at Marriott Quorum Hotel," Hospitality, Event and Tourism Management. (August 21, 2023 – December 15, 2023).

Research

Published Intellectual Contributions

Journal Article
Shao, X., Jeong, E., Zhang, X., Jang, S. S. (2023). Green marketing vs. demarketing: The impact of individual characteristics on consumers’ evaluations of green messages. Journal of Hospitality and Tourism Research. No. 1-16. Dento: Sage Journal.
Olson, E., Jeong, E., Zhang, X., Shao, X., Ginapp, K., Kramer, J. (2023). Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom. Journal of Hospitality & Tourism Cases.
Kemp, E., Davis, C., Trivitt, J., Williams, K. H., Zhang, X., Cromartie, J. (2023). Hospitable Healthscapes: Managing the Service Experience in Hospital Environments. The Consortium Journal of Hospitality and Tourism. Summer 2023, 7-14. Durham, North Carolina: School of Business North Carolina Central University.
Zhang, X., Jeong, E. L., Shao, X., Jang, S. S. (2023). Plant-based food is unhealthy—That’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants. International Journal of Contemporary Hospitality Management. Emerald. https://www.emerald.com/insight/content/doi/10.1108/IJCHM-07-2022-0833/full/html?skipTracking=true
Zhang, X., Jeong, E. (2022). Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion. International Journal of Hospitality Management. No. 108(NA), 1-14. Elsevier. https://www.sciencedirect.com/journal/international-journal-of-hospitality-management
Zhang, X., Jeong, E., Shao, X., Olson, E. (2022). The effects of product transformation salience (PTS) on festival visitors' recycling intentions: Do gender and age matter?. Journal of Convention & Event Tourism. Denton:. https://www.tandfonline.com/doi/epub/10.1080/15470148.2022.2050331?needAccess=true
Zhang, X., Y., Jeong, E., Olson, E. (2021). Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness. Journal of Convention & Event Tourism. Routledge.
Zhang, X., Shao, X., Jeong, E., Jang, S. S. (2021). The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management. 97(103007), 1-16. Denton: Elsevier.

Presentations Given

Oral Presentation

Shao, X. (Author), Zhang, X. (Author), Wen, H. (Author), WFCHRIE, From waste to taste: Understanding consumer perceptions and marketing strategies for edible food packaging., WFCHRIE, Denver, United States of America. (2024 – 2024).

Zhang, X. (Author & Presenter), Jeon, J. (Author), Jeong, E. (Author), WFCHRIE, Pet inclusive dining: Understanding pet owners’ experiences through the lens of self-determination and self-identity theories., WFCHRIE, Denver, United States of America. (2024 – 2024).

Li, J. (Author & Presenter), Ma, X. (Author), Shao, X. (Author), Zhang, X. (Author), WFCHRIE, Take a chance on brand love: exploring the effects of a dual-path framework., WFCHRIE, Denver, United States of America. (2024 – 2024).

Zhang, X. (Author & Presenter), Wen, H. (Author), Shao, X. (Author), WFCHRIE, Understanding customers’ acceptance of edible food packaging: Integrating diffusion of innovation theory, theory of planned behavior, and attitudinal ambivalence theory, WFCHRIE, Denver, United States of America. (2024 – 2024).

Shin, H. (Author & Presenter), Shao, X. (Author), Zhang, X. (Author), Jeong, E. L. (Author), Li, J. (Author), 29th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Exploring perceived value in pet-friendly dining: Scale development and validation, Florida International University, Miami, FL, United States of America. (2024 – 2024).

Zhang, X. (Author & Presenter), Singh, S. (Author & Presenter), Li, J. (Author), ICHRIE 2023, Understanding the Role of Value Co-Creation in Business Event Services and Its Impact on Attendees’ Citizenship Behaviors, ICHRIE, Phoenix, AZ, United States of America. (2023 – 2023).

Jeong, E. (Author & Presenter), Shao, X. (Author), Zhang, X. (Author), Jang, S. S. (Author), THEREPS conference, Navigating Consumer Ambivalence towards Plant-Based Foods, THEREPS, Las Vegas, United States of America. (2023 – 2023).

Shao, X. (Author & Presenter), Zhang, X. (Author), Jeong, E. (Author), Olson, E. (Author), 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, COLOR POSSESSES A LANGUAGE WITHOUT WORDS! EXPLORING THE ROLE OF COLOR IN GREEN COMMUNICATION MESSAGES TO REDUCE FOOD WASTE AT EVENTS, Anaheim, California, United States of America. (2023 – 2023).

Sun, J. (Author & Presenter), Leung, X. (Author), Zhang, X. (Author & Presenter), ICHRIE 2022, The Impact of Mental Fatigue and Social Attachment on Virtual Meeting Attendees’ Behavioral Engagement: A Social Cognitive Perspective, ICHRIE, Washington, D. C., United States of America. (2022 – 2022).

Zhang, X. (Author & Presenter), Jeong, E. L. (Author), Shao, X. (Author), Jang, S. S. (Author), ICHRIE 2022, Effects of Perceived Benefit-Risk on Plant-Based Food Consumption in Quick-Service Restaurants: Investigating the moderating role of attitudinal ambivalence, ICHRIE, Washington, D. C., United States of America. (2022 – 2022).

Zhang, X. (Author & Presenter), Cui, H. (Author), E. L. (Author), Asia Pacific Tourism Association Hybrid Conference 2022, Jeju, South Korea, Investigation of perceived risks and values of pet-friendly restaruants, Jeju, South Korea, Korea, South. (2022 – 2022).

Min, J. (Author & Presenter), Zhang, X. (Author), Lee, H. S. (Author), Vo, L. (Author), The Tourism, Hospitality, and Event Conference for Researchers, Educators, Practitioners, and Students Conference, The role of message norms, culture, and consciousness on diners’ willingness to pay for restaurants’ sustainable practices., KATHEA, Philadelphia, United States of America. (2022 – 2022).

Olson, E. (Author & Presenter), Jeong, E. (Author), Zhang, X. (Author), Xu, Y. (Author), International Conference on Events, The Role of Skepticism in Attitude and Intention of Event Attendees’ Evaluation of Message Framing of Event Marketing, Macao Institute for Tourism Studies; Bournemouth, UK, Cape Town, South Africa, South Africa. (2021 – 2021).

Zhang, X. (Author & Presenter), Lee, S. (Author), 2021 ICHRIE Conference Marketplace & Expo, Differences on Pro-Environmental Behaviors between Airbnb and Hotel Guests: The Roles of Guest-Host Interaction, Awareness of Consequences, and Place Attachment., ICHRIE, Virtual, United States of America. (2021 – 2021).

Zhang, X. (Author & Presenter), Jeong, E. L. (Author), Shao, X. (Author), 26th APTA (Asia Pacific Tourism Association) Annual Conference, Effects of Product Transformation Salience (PTS) on Event Attendees’ Recycling Intentions: Do gender and age matter?, Asia Pacific Tourism Association, Virtual, United States of America. (2021 – 2021).

Shao, X. (Author & Presenter), Jeong, E. L. (Author), Zhang, X. (Author), Global Conference on Services and Retail Management, Effect of Green Demarketing in Restaurants: Do consumers’ level of green skepticism, gender, and level of income matter?, University of Naples Federico II, Italy & University of South Florida, USA, Virtual, United States of America. (2021 – 2021).

Poster

Zhang, P. (Author & Presenter), Chen, J. (Author), Zhang, X. (Author), WFCHRIE, Facilitating networking with socially assistive robots (SAR): Examining robot design, environmental context, and attendee personalities in business events., WFCHRIE, Denver, United States of America. (2024 – 2024).

Singh, S. (Author & Presenter), Zhang, X. (Author), Leung, X. Y. (Author), Olson, E. (Author), 7th World Research Summit for Hospitality and Tourism: Resilience, Recovery, and Reshaping, Influence Of Gamification On Green Behavioral Intentions: Understanding The Role Of Green Intrinsic Motivation, University of Central Florida, Orlando, United States of America. (2023 – 2023).

Zhang, X. (Author & Presenter), KC, B. (Author), Singh, S. (Author), Hickman, M. (Author), IMEX 2023, Unveiling Sustainable Innovations: A Study of Business Event Planners' Intrapreneurial Behavior Through the Lens of Identity Theories, IMEX MPI IAEE, Las Vegas, United States of America. (2023 – 2023).

Project

Shao, X. (Author & Presenter), Jeong, E. (Author), Zhang, X. (Author), 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, A busy person deserves great tasting food: Investigating the effect of busy mindset on consumer's plant-based food choices, STR, UNT and more research instructions in the hospitality field, Online, United States of America. (2022 – 2022).

Sharing Session

KC, B. (Author & Presenter), Zhang, X. (Author), 6th Annual 2501 Partnership Symposium, Increasing students’ access to educational and experiential learning opportunities in agritourism, USDA-NIFA, Austin, Texas, United States of America. (2023 – 2023).

Contracts, Grants and Sponsored Research

Grant - Research
Zhang, X., Wen, H. (Co-Principal), "Would You Like Some Edible Food Packages? Optimizing Consumers’ Acceptance of Edible Food Packages in the Foodservice Industry.," Sponsored by Division of Research & Innovation of University North University, University of North Texas, $9797 Funded. (November 29, 2022 – June 30, 2024).
Grant - Teaching
KC, B. (Principal), Zhang, X. (Co-Principal), "Increasing students access to educational and experiential learning opportunities in agritourism," Sponsored by USDA, Federal, $245043 Funded. (September 1, 2022 – August 31, 2026).

Awards and Honors

Highly Commended Article, Journal of Hospitality and Tourism Research. (May 7, 2024 – May 7, 2024).

3rd Place Best Paper Award, Tourism Hospitality Event Conference for Researchers Educators Practitioners Students (THEREPS). (April 1, 2024 – April 1, 2024).

Nominated for: Best Paper, The 29th Annual Graduate Education & Graduates Student Research Conference in Hospitality & Tourism. (January 5, 2024 – January 5, 2024).

Tourism Hospitality Event Conference for Researchers Educators Practitioners Students (THEREPS) 2022, KAHTEA. (April 1, 2022 – April 1, 2022).

Service

University Service

Committee Member, Merchandizing and digital retailing. (November 6, 2023 – Present).

Committee Member, CMHT Graduate Committee. (August 30, 2023 – Present).

Program Coordinator, EDEM Program Coordinator. (August 30, 2023 – Present).

Committee Member, HETM Fundraising Event Committee. (August 23, 2023 – Present).

Committee Member, Dance and Theatre. (March 15, 2023 – Present).

Other, Institutional Effectiveness. (February 17, 2023 – Present).

Committee Member, EDEM Lecturer Position Search Committee. (September 2022 – Present).

Student Org Advisor (Professional Org), UNT/CMHT PCMA Student Chapter. (October 2021 – Present).

Committee Member, Event Curriculum Committee. (September 2021 – Present).

Other, Career EXPO Faculty Volunteer. (February 29, 2024 – February 29, 2024).

Task Force Member, HETM Boarding Meeting. (February 8, 2024 – February 8, 2024).

Committee Member, HETM Travel Funding Policy Committee. (September 27, 2023 – October 27, 2023).

Committee Member, CMHT Preview Day Fall 2023. (October 14, 2023 – October 14, 2023).

Conference-Related, PartyFest. (August 30, 2023 – August 30, 2023).

Committee Member, EDEM Program. (August 28, 2023 – August 28, 2023).

Committee Member, First Flight in UNT Frisco. (August 15, 2023 – August 15, 2023).

Faculty Advisor, THLA Summer Camp. (June 20, 2023 – June 20, 2023).

Committee Member, Research Committee. (October 10, 2022 – May 15, 2023).

Attendee, Graduation, Graduation Ceremony. (May 13, 2023 – May 13, 2023).

Task Force Chair, Castell@College. (April 25, 2023 – April 25, 2023).

Faculty Advisor, Student Affair Luncheon. (April 12, 2023 – April 12, 2023).

Faculty Advisor, Research Committee. (March 24, 2023 – March 24, 2023).

Faculty Advisor, Business Professionals State Conference and Competition. (March 4, 2023 – March 4, 2023).

Member, Career EXPO Voluneer. (February 28, 2023 – February 28, 2023).

Committee Member, EDEM Program. (January 23, 2023 – January 23, 2023).

Faculty Advisor, Undergraduate Preview Day. (2022 – November 17, 2022).

Faculty Advisor, UNT Grad School Preview event. (November 12, 2022 – November 12, 2022).

Faculty Advisor, Ranchview High School Visit. (October 28, 2022 – October 28, 2022).

Faculty Advisor, Sustainability Fair by Mean Green. (October 1, 2022 – October 12, 2022).

Member, Trac Dat Manamgement. (October 6, 2022 – October 6, 2022).

Committee Member, Undergraduate Committee. (September 28, 2021 – May 15, 2022).

Professional Service

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management, Denton, TX. (May 15, 2022 – Present).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Frisco, TX. (March 7, 2024 – March 7, 2024).

Reviewer, Ad Hoc Reviewer, ICHRIE 2024, Denton, TX. (February 11, 2024 – February 11, 2024).

Reviewer, Ad Hoc Reviewer, WFCHRIE, Denton, TX. (December 10, 2023 – December 12, 2023).

Reviewer, Ad Hoc Reviewer, 9th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Denton, Texas. (October 15, 2023 – October 15, 2023).

Reviewer, Ad Hoc Reviewer, 3rd Penang International Conference on Hospitality 2023, Denton, TX. (September 3, 2023 – September 3, 2023).

Reviewer, Ad Hoc Reviewer, 3rd Penang International Conference on Hospitality 2023, Denton, TX. (August 29, 2023 – August 29, 2023).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Denton, TX. (August 7, 2023 – August 28, 2023).

Reviewer, Ad Hoc Reviewer, 2023CSCComp. (June 19, 2023 – June 19, 2023).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Frisco, TX. (May 15, 2023 – May 15, 2023).

Reviewer, Ad Hoc Reviewer, Sustainability, Denton, TX. (April 24, 2023 – April 24, 2023).

Reviewer, Ad Hoc Reviewer, Sustainability (the journal), Denton, TX. (April 13, 2023 – April 13, 2023).

Reviewer, Ad Hoc Reviewer, Sustainability (the journal), Denton, TX. (April 6, 2023 – April 6, 2023).

Reviewer, Ad Hoc Reviewer, Sustainability, Denton, TX. (March 27, 2023 – March 27, 2023).

Reviewer, Ad Hoc Reviewer, ICHRIE 2023, Frisco, TX. (March 5, 2023 – March 5, 2023).

Reviewer, Ad Hoc Reviewer, Sustainability, Frisco, TX. (March 5, 2023 – March 5, 2023).

Reviewer, Ad Hoc Reviewer, International Journal of Environmental Research and Public Health, Denton, TX. (February 19, 2023 – February 19, 2023).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Denton, TX. (December 26, 2022 – December 26, 2022).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Denton, TX. (December 26, 2022 – December 26, 2022).

Reviewer, Ad Hoc Reviewer, West Federation CHRIE, Denton, TX. (December 1, 2022 – December 7, 2022).

Reviewer, Ad Hoc Reviewer, The 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism, Denton, TX. (October 9, 2022 – October 9, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Convention and Event Tourism, Denton, TX. (October 7, 2022 – October 7, 2022).

Reviewer, Ad Hoc Reviewer, International Journal of Contemporary Hospitality Management, Denton, Texas. (September 10, 2022 – September 22, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Hospitality and Tourism Management, Denton, TX. (July 25, 2022 – July 30, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Hospitality and Tourism Management, Denton, TX. (June 27, 2022 – June 27, 2022).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management, Denton, TX. (June 17, 2022 – June 17, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Convention and Event Tourism, Denton, Texas. (April 10, 2022 – May 9, 2022).

Reviewer, Ad Hoc Reviewer, ICHRIE 2022, Denton, Texas. (March 25, 2022 – March 25, 2022).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management, Denton, Texas. (March 10, 2022 – March 16, 2022).

Reviewer, Ad Hoc Reviewer, ICHRIE2022, Denton, Texas. (March 14, 2022 – March 14, 2022).

Reviewer, Ad Hoc Reviewer, ICHRIE 2022, Denton, Texas. (March 10, 2022 – March 12, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Convention and Event Tourism, Denton, Texas. (February 1, 2022 – February 13, 2022).

Reviewer, Ad Hoc Reviewer, Journal of Hospitality and Tourism Research, Denton, Texas. (November 2021 – November 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management, Denton, Texas. (October 2021 – November 18, 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management, Denton, Texas. (October 20, 2021 – November 16, 2021).

Reviewer, Ad Hoc Reviewer, 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Denton, Texas. (September 29, 2021 – September 30, 2021).

Other, International Council on Hotel, Restaurant, and Institutional Education, Virtual, Virtual. (July 2021 – July 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (May 31, 2021 – July 6, 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (April 12, 2021 – May 10, 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (January 27, 2021 – February 2, 2021).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (November 29, 2020 – December 4, 2020).

Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (July 16, 2020 – July 19, 2020).

Public Service

Task Force Member, Texas Restaurant Association, Frisco, Texas. (March 25, 2022 – March 27, 2022).