Dr. Yuna Choe
University of North Texas
Marketing
Email:

Education

PhD, Texas A&M University, 2021.
Major: Business Administration - Marketing
Degree Specialization: Consumer Behavior
MS, Seoul National University, 2016.
Major: Marketing
BS, Korea University, 2014.
Major: Economics

Teaching

Teaching Experience

University of North Texas
MKTG 3720, Digital Marketing Fundamentals, 3 courses.
MKTG 4120, Consumer Behavior, 4 courses.

Awards and Honors

Mays Outstanding Doctoral Student Award for Teaching, Mays Business School, Texas A&M University. (2021 – Present).

Research

Published Intellectual Contributions

Journal Article
Choe, Y., Kan, C. (2021). Budget depreciation: When budgeting early increases spending. Journal of Consumer Research.
Choe, Y., Lee, Y., Chen, H., Kim, S. (2021). Look! Don’t let it weigh you down: The Effect of visual density on perceived product heaviness and evaluation. Journal of Business Research.

Presentations Given

Invited Talk

Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, Association for Consumer Research, Denver, CO, United States of America. (2022 – 2022).

Choe, Y. (Author & Presenter), American Marketing Association Winter Academic Conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, American Marketing Association, Las Vegas, NV, United States of America. (2022 – 2022).

Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Divergent Effects of Budgeting for Gift- and Personal-Purchases, Association for Consumer Research, Virtual, United States of America. (2021 – 2021).

Choe, Y. (Author & Presenter), 28th Annual Mittelstaedt Doctoral Symposium, How Temporal Separation in Budgeting Affects Spending Behavior, University of Nebraska-Lincoln, Lincoln, NE, United States of America. (2019 – 2019).

Poster

Choe, Y. (Author), Society for Consumer Psychology annual conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, Society for Consumer Psychology, Virtual, United States of America. (2022 – 2022).

Choe, Y. (Author & Presenter), Society of Consumer Psychology annual conference, Crossed Out! Effect of Strikethrough Price Presentation on Deal Evaluation, Society of Consumer Psychology, Virtual, United States of America. (2021 – 2021).

Choe, Y. (Author & Presenter), Society of Consumer Psychology annual conference, Divergent Effects of Budgeting for Gift- and Personal-Purchases, Society of Consumer Psychology, Virtual, United States of America. (2021 – 2021).

Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Your Time for Me, My Time for You: Consumers’ Asymmetric Response to Interpersonal Usage of Time, Association for Consumer Research, Atlanta, GA, United States of America. (2019 – 2019).

Contracts, Grants and Sponsored Research

Grant - Research
Choe, Y. (Co-Principal), "ING Think Forward Initiative Research Grant," Sponsored by ING Bank, International, $7000 Funded. (2019 – 2020).

Awards and Honors

Nominated for: AMS Mary Kay Dissertation Competition, Academy of Marketing Science. (2021 – Present).

AMA-Sheth Foundation Fellow, AMA-Sheth Foundation. (2020 – Present).

Mays Outstanding Doctoral Student Award for Research, Mays Business School, Texas A&M University. (2020 – Present).

Mittelstaedt Doctoral Symposium Fellow, University of Nebraska-Lincoln. (2019 – Present).

Service

University Service

Program Organizer, PhD Lab Meeting. (January 2022 – Present).

Committee Member, PhD Committee. (September 2021 – Present).

Committee Member, Tenure-track Faculty Search Committee. (September 2021 – Present).

Professional Service

Reviewer, Ad Hoc Reviewer, Journal of the Academy of Marketing Science. (May 2022 – Present).

Reviewer, Ad Hoc Reviewer, Journal of Consumer Research. (2022 – Present).

Reviewer, Conference Paper, Association for Consumer Research. (May 2021 – Present).

Reviewer, Conference Paper, American Marketing Association. (2021 – Present).

Reviewer, Conference Paper, Society for Consumer Psychology. (2021 – Present).

Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2020 – Present).

Reviewer, Ad Hoc Reviewer, Psychology & Marketing. (2019 – 2023).

Reviewer, Ad Hoc Reviewer, Shankar-Spiegel Best Dissertation Award. (2021 – 2021).

Reviewer, Ad Hoc Reviewer, Humana Data Analytics Case Competition. (2019 – 2020).