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Dr. Yuna Choe

Assistant Professor

University of North Texas

Department of Marketing

Email: Yuna.Choe@unt.edu

Education

  • PhD, Texas A&M University, 2021
    Major: Business Administration - Marketing
    Specialization: Consumer Behavior
  • MS, Seoul National University, 2016
    Major: Marketing
  • BS, Korea University, 2014
    Major: Economics

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3720 - Digital Marketing Fundamentals, 3 courses.
  • MKTG 4120 - Consumer Behavior, 4 courses.

Awards and Honors

  • Nominated for AMS Mary Kay Dissertation Competition, Academy of Marketing Science. (2021).
  • Mays Outstanding Doctoral Student Award for Teaching, Mays Business School, Texas A&M University. (2021).
  • AMA-Sheth Foundation Fellow, AMA-Sheth Foundation. (2020).
  • Mays Outstanding Doctoral Student Award for Research, Mays Business School, Texas A&M University. (2020).
  • Mittelstaedt Doctoral Symposium Fellow, University of Nebraska-Lincoln. (2019).

Research

Published Intellectual Contributions

    Journal Article

  • Choe, Y., Kan, C. (2021). Budget depreciation: When budgeting early increases spending. Journal of Consumer Research.
  • Choe, Y., Lee, Y., Chen, H., Kim, S. (2021). Look! Don’t let it weigh you down: The Effect of visual density on perceived product heaviness and evaluation. Journal of Business Research.

Presentations Given

    Invited Talk

  • Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, Association for Consumer Research, Denver, CO, United States of America. (2022 - 2022).
  • Choe, Y. (Author & Presenter), American Marketing Association Winter Academic Conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, American Marketing Association, Las Vegas, NV, United States of America. (2022 - 2022).
  • Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Divergent Effects of Budgeting for Gift- and Personal-Purchases, Association for Consumer Research, Virtual, United States of America. (2021 - 2021).
  • Choe, Y. (Author & Presenter), 28th Annual Mittelstaedt Doctoral Symposium, How Temporal Separation in Budgeting Affects Spending Behavior, University of Nebraska-Lincoln, Lincoln, NE, United States of America. (2019 - 2019).

    • Poster

  • Choe, Y. (Author), Society for Consumer Psychology annual conference, Watch Out! The Effect of Strikethrough Price Presentation on Deal Evaluation, Society for Consumer Psychology, Virtual, United States of America. (2022 - 2022).
  • Choe, Y. (Author & Presenter), Society of Consumer Psychology annual conference, Crossed Out! Effect of Strikethrough Price Presentation on Deal Evaluation, Society of Consumer Psychology, Virtual, United States of America. (2021 - 2021).
  • Choe, Y. (Author & Presenter), Society of Consumer Psychology annual conference, Divergent Effects of Budgeting for Gift- and Personal-Purchases, Society of Consumer Psychology, Virtual, United States of America. (2021 - 2021).
  • Choe, Y. (Author & Presenter), Association for Consumer Research annual conference, Your Time for Me, My Time for You: Consumers’ Asymmetric Response to Interpersonal Usage of Time, Association for Consumer Research, Atlanta, GA, United States of America. (2019 - 2019).

Contracts, Grants, Sponsored Research

    Grant - Research

  • Choe, Y. (Co-Principal), "ING Think Forward Initiative Research Grant," sponsored by ING Bank, International, $7000 Funded. (2019 - 2020).

Service

University Service

  • Program Organizer, PhD Lab Meeting. (January 2022 - Present).
  • Committee Member, PhD Committee. (September 2021 - Present).
  • Committee Member, Tenure-track Faculty Search Committee. (September 2021 - Present).

Professional Service

  • Reviewer, Ad Hoc Reviewer, Journal of the Academy of Marketing Science. (May 2022 - Present).
  • Reviewer, Ad Hoc Reviewer, Journal of Consumer Research. (2022 - Present).
  • Reviewer, Conference Paper, Association for Consumer Research. (May 2021 - Present).
  • Reviewer, Conference Paper, American Marketing Association. (2021 - Present).
  • Reviewer, Conference Paper, Society for Consumer Psychology. (2021 - Present).
  • Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2020 - Present).
  • Reviewer, Ad Hoc Reviewer, Psychology & Marketing. (2019 - 2023).
  • Reviewer, Ad Hoc Reviewer, Shankar-Spiegel Best Dissertation Award. (2021 - 2021).
  • Reviewer, Ad Hoc Reviewer, Humana Data Analytics Case Competition. (2019 - 2020).