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Yunus Kalender

Teaching Fellow

University of North Texas

Department of Marketing

Email: yunus.kalender@unt.edu

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3651 - Foundations of Marketing Practice for Non Business Majors, 1 course.
  • MKTG 4330 - Strategic Brand Management, 1 course.

Research

Published Intellectual Contributions

    Journal Article

  • Kalender, Y., Guzmán, F. (2025). What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model. Other. 42 (3) 921-950. Wiley. https://doi.org/10.1002/mar.22158
  • Tari Kasnakoglu, B., Kalender, Y. (2025). Loyalty to amateur sellers in the online second-hand market. Asia Pacific Journal of Marketing and Logistics. Emerald. https://doi.org/10.1108/apjml-07-2024-0869
  • Kalender, Y., Tari Kasnakoglu, B. (2022). Understanding Hajj travel: a dynamic identity perspective. Other. 20 (4) 565-582. Informa UK Limited. https://doi.org/10.1080/14766825.2021.1953046

Presentations Given

    Oral Presentation

  • Kalender, Y. (Author & Presenter), Guzman, F. (Author), 17th Global Brand Conference, How Metaverse Brand Engagement Affects Real-Life Brand Engagement, AM’s Brand Corporate Identity and Reputation SIG, Edinburgh, Scotland, United Kingdom. (2024 - 2024).

    • Poster

  • Kalender, Y. (Author & Presenter), Guzman, F. (Author & Presenter), 2024 AMA Summer Conference, Understanding Consumer Motivations to Engage in Metaverse Platforms, American Marketing Association, Boston, MA, United States of America. (2024 - 2024).