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Zachary Plunk

Teaching Fellow

University of North Texas

Department of Marketing

Email: Zachary.Plunk@unt.edu

Education

  • MBA, Texas A&M University-Corpus Christi, 2019
    Major: Business Administration
  • BBA, Texas A&M University-Corpus Christi, 2017
    Major: Entrepreneurship Marketing

Teaching

Teaching Experience

    University of North Texas

  • MKTG 3710 - Marketing Research and Analytics, 1 course.
  • MKTG 3720 - Digital Marketing Fundamentals, 1 course.
  • MKTG 4120 - Consumer Behavior, 2 courses.

Research

Presentations Given

    Paper

  • Plunk, Z. (Author & Presenter), Association for Consumer Research, Music to My Ears: How Music Genres Influence Consumer Choice, Seattle, WA, United States of America. (2023 - 2023).
  • Plunk, Z. (Author & Presenter), Kidwell, B.L. (Author), Association for Consumer Research Conference, Music to My Ears: How Music Genres Influence Consumer Choice, Seattle, WA, United States of America. (2023 - 2023).
  • Poster

  • Plunk, Z. (Author & Presenter), Association for Consumer Research, The Sad Melody: The Positive Influence of Sad Music, Seattle, WA, United States of America. (2023 - 2023).
  • Plunk, Z. (Author & Presenter), Kidwell, B.L. (Author), Association for Consumer Research Conference, Music to My Ears: How Music Genres Influence Consumer Choice, Denver, CO, United States of America. (2022 - 2022).