Faculty Profile
Gwendelyn Nisbett
Title
Associate Professor
Department
Mayborn School of Journalism
College
College of Liberal Arts and Social Sciences
Curriculum Vitae
Education
Current Scheduled Teaching*
JOUR 4270.201, Strategic Social Media, Summer 2024
JOUR 4270.202, Strategic Social Media, Summer 2024
JOUR 5330.201, Strategic Social Media, Summer 2024
JOUR 5140.001, Strategic Persuasion and Media Effects, Spring 2024 Syllabus
JOUR 4270.201, Strategic Social Media, Spring 2024 Syllabus
JOUR 4270.801, Strategic Social Media, Spring 2024 Syllabus
JOUR 5330.201, Strategic Social Media, Spring 2024 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Previous Scheduled Teaching*
JOUR 5330.201, Strategic Social Media, Fall 2023 SPOT
JOUR 4520.889, Advertising and Public Relations Study Abroad, Summer 8W1 2023 Syllabus
JOUR 4470.201, Ethics, Law and Diversity in Advertising and Public Relations, Summer 5W2 2023 Syllabus
JOUR 5130.889, International Advertising and Public Relations Study Abroad, Summer 8W1 2023 Syllabus
JOUR 4800.721, Professional Internship, Summer 10W 2023
JOUR 4800.721, Professional Internship, Summer 5W2 2023
JOUR 4470.201, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2023 Syllabus SPOT
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2022 Syllabus SPOT
JOUR 4470.201, Ethics, Law and Diversity in Advertising and Public Relations, Summer 5W2 2022 Syllabus SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2022
JOUR 4270.202, Strategic Social Media, Summer 3W1 2022 Syllabus
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2022 Syllabus SPOT
JOUR 5900.721, Advanced Problems in Journalism, Fall 2021
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2021 Syllabus SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2021
JOUR 5900.721, Advanced Problems in Journalism, Spring 2021
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2021 Syllabus SPOT
JOUR 5950.721, Master's Thesis, Spring 2021
JOUR 5900.721, Advanced Problems in Journalism, Fall 2020
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2020 Syllabus SPOT
JOUR 5950.721, Master's Thesis, Fall 2020
JOUR 5260.601, Qualitative Research, Fall 2020 SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2020
JOUR 5900.721, Advanced Problems in Journalism, Spring 2020
JOUR 5900.721, Advanced Problems in Journalism, Spring 8W2 2020
JOUR 5950.721, Master's Thesis, Spring 2020
JOUR 5260.001, Qualitative Research, Spring 2020 Syllabus
JOUR 5260.601, Qualitative Research, Spring 2020 Syllabus
JOUR 5350.001, Seminar in Journalism and Mass Communication, Spring 2020 Syllabus
JOUR 4270.801, Strategic Social Media, Spring 3W1 2020 Syllabus
JOUR 5330.801, Strategic Social Media, Spring 3W1 2020 Syllabus
JOUR 5900.721, Advanced Problems in Journalism, Fall 2019
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2019 Syllabus SPOT
JOUR 5950.721, Master's Thesis, Fall 2019
JOUR 5330.601, Strategic Social Media, Fall 2019
JOUR 5130.001, International Advertising and Public Relations Study Abroad, Summer 5W1 2019 Syllabus SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2019
JOUR 5330.801, Strategic Social Media, Spring 2019 SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2018
JOUR 4800.721, Professional Internship, Summer 5W2 2018
JOUR 5330.801, Strategic Social Media, Summer 5W1 2018 SPOT
JOUR 5330.802, Strategic Social Media, Summer 5W2 2018 SPOT
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2018 Syllabus SPOT
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2017 Syllabus SPOT
JOUR 5330.802, Strategic Social Media, Fall 2017 SPOT
JOUR 4800.721, Professional Internship, Summer 10W 2017
JOUR 5350.001, Seminar in Journalism and Mass Communication, Summer 5W1 2017 SPOT
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2017 Syllabus SPOT
JOUR 2000.001, Principles of Advertising and Public Relations, Spring 2017 Syllabus
JOUR 4800.721, Professional Internship, Spring 2017
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2016 Syllabus SPOT
JOUR 5350.001, Seminar in Journalism and Mass Communication, Fall 2016 SPOT
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Spring 2016 Syllabus SPOT
JOUR 4800.721, Professional Internship, Spring 2016
JOUR 4470.001, Ethics, Law and Diversity in Advertising and Public Relations, Fall 2015 Syllabus SPOT
JOUR 4800.721, Professional Internship, Fall 2015
JOUR 5350.002, Seminar in Journalism and Mass Communication, Summer 10W 2015 SPOT
JOUR 3200.002, Mass Communication Research Methods, Spring 2015 Syllabus
JOUR 5950.721, Master's Thesis, Spring 2015
JOUR 2000.001, Principles of Strategic Communications, Spring 2015 Syllabus
JOUR 2000.002, Principles of Strategic Communications, Spring 2015 Syllabus
JOUR 4470.001, Ethics,Law and Diversity in Strategic Communications, Fall 2014 Syllabus
JOUR 3200.003, Mass Communication Research Methods, Fall 2014 Syllabus
JOUR 2000.001, Principles of Strategic Communications, Fall 2014
JOUR 2000.002, Principles of Strategic Communications, Fall 2014 Syllabus
JOUR 5350.001, Seminar in Journalism and Mass Communication, Summer 5W2 2014
JOUR 4210.001, Topics in Journalism and Mass Media, Summer 5W2 2014 Syllabus
JOUR 3200.002, Mass Communication Research Methods, Spring 2014 Syllabus
JOUR 2000.001, Principles of Strategic Communications, Spring 2014 Syllabus
JOUR 2000.002, Principles of Strategic Communications, Spring 2014 Syllabus
JOUR 4470.001, Ethics,Law and Diversity in Strategic Communications, Fall 2013 Syllabus
JOUR 3200.003, Mass Communication Research Methods, Fall 2013 Syllabus
JOUR 2000.001, Principles of Strategic Communications, Fall 2013 Syllabus
JOUR 2000.002, Principles of Strategic Communications, Fall 2013 Syllabus
JOUR 4470.001, Ethics,Law and Diversity in Strategic Communications, Spring 2013 Syllabus
JOUR 2420.001, Principles of Public Relations, Spring 2013 Syllabus
JOUR 4470.001, Ethics,Law and Diversity in Strategic Communications, Fall 2012 Syllabus
JOUR 2420.001, Principles of Public Relations, Fall 2012 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Published Publications
Published Intellectual Contributions
Book
Schartel Dunn, S., Nisbett, G. (2020). Innovations and Implications of Persuasive Narrative.. New York: Peter Lang.
Harvell, L., Nisbett, G. S., (2016). Denying Death: An Interdisciplinary Approach to Terror Management Theory. Routledge/Psychology Press.
Book Chapter
Paul, N., Nisbett, G. S. (2024). Exploring Disney’s Portrayal of Jessica Jones and She Hulk as Complex Women Characters. The Disney+ Kingdom: Essays on Nostalgia, Representation and Branding.
Nisbett, G., Schartel-Dunn, S., Paul, N. (2022). Athletes as Activists: Exploring Audience Evaluations of Black Celebrity Athlete Activism. Not Playing Around: Intersectional Identities, Media Representation and the Power of Sport.
Everbach, T., Nisbett, G., Weiller-Abels, K. H. (2022). #Say Her Name: The WNBA and Black Women’s Athletes’ Social Activism. Not Playing Around: Intersectional Identities, Media Representation, and the Power of Sport. Lexington Books.
Nisbett, G., Dunn, S. S., Paul, N. (2022). The escapism and social bond of pandemic binge watching.
Nisbett, G., Paul, N., James, J. (2021). When Learning is Play: Using video games to educate Gen Z in the classroom.
Nisbett, G., Paul, N. (2021). Redefining the Female Lead in Science Fiction Television: A Case Study of Doctor Who’s 13th Doctor. Television dramas and the global village: Storytelling through race and gender.
Everbach, T., Nisbett, G., Weiller-Abels, K. H. (2021). Rebel, Rebel! How Megan Rapinoe’s celebrity activism forges new paths for athletes. 2019 FIFA Women’s World Cup: Media, Fandom, and Soccer’s Biggest Stage. Palgrave Macmillan. https://link.springer.com/chapter/10.1007/978-3-030-75401-3_14
Paul, N., Nisbett, G. (2020). Understanding Gender Differences in Political Persuasive Social Media Narratives. Implications and Innovations of Persuasive Narrative.
Nisbett, G., Everbach, T. (2020). Exploring Culture Through Prosocial Storytelling. Classroom on the Road: Designing, Teaching, and Theorizing Out-of-the-Box Faculty-Led Student Travel. Rowman & Littlefield.
Nisbett, G. S. (2018). Don’t mess with my happy place: Understanding misogyny in fandom communities. Mediating Misogyny.
Harvell, L., Stillman, T., Nisbett, G. S., Cranney, K., Marabella, A. (2016). Analyzing the utility of terror management field experiments using passenger participants at Las Vegas McCarran International Airport. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
Nisbett, G. S., Harvell, L. (2016). Communicating About Death: A look inside Terror Management Theory and the Field of Communication.. Denying Death: An Interdisciplinary Approach to Terror Management Theory..
Harvell, L., Nisbett, G. S. (2016). Mid-term Voters: An Investigation of Information Processing of Political Advertisements. Communications and Mid-Term Elections: Media, Message, and Mobilization.
Rodriguez, D., Nisbett, G. S. (2015). Battling the Big Mo: MMA and the Power of Buzz.. Casing Sport Communication.
Conference Proceeding
Woosnam, K., Strzelecka, M., Nisbett, G. S. (2018). The likely shift in what motivates millennial environmental volunteers: The mediating role of environmental self- efficacy.. TMS Algarve.
Encyclopedia Article
Nisbett, G. S. (2014). Voter Identification (2012 campaign and social media).. Encyclopedia of Social Media and Politics..
Journal Article
Paul, N., Nisbett, G. (2021). The numbers game: How local newspapers used statistics and data visualizations to cover the coronavirus pandemic. Howard Journal of Communications. 33(3), 297-313.
Lookadoo, K., Hubbard, C., Nisbett, G., Wong, N. (2021). We’re All in This Together: Celebrity Influencer Disclosures about COVID-19. Atlantic Journal of Communication. Taylor & Francis.
Paul, N., Nisbett, G. (2021). “Thoughtful, well-written and vital” or “Outdated, sensational, and biased”? A longitudinal case study of changing readership patterns at the North Texas Daily. Southwestern Mass Communication Journal. 36(2), .
Nisbett, G., Paul, N. (2021). From Daleks to the TARDIS: How the robots of Doctor Who help us understand modern labor issues. The Popular Culture Studies Journal.
Schartel Dunn, S., Nisbett, G. (2020). If Childish Gambino cares, I care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages. Social Marketing Quarterly.
Nisbett, G., Schartel Dunn, S. (2019). Reputation matters: parasocial attachment, narrative engagement, and the 2018 Taylor Swift political endorsement. Atlantic Journal of Communication. Taylor & Francis.
Everbach, T., Batsell, J., Champlin, S., Nisbett, G. S. (2019). Does a More Diverse Newspaper Staff Reflect its Community? A Content Analysis Of The Dallas Morning News. Southwestern Mass Communication Journal. 35(1), . https://journals.tdl.org/swecjmc/index.php/swecjmc/article/view/41
Woosnan, K., Strzelecka, M., Nisbett, G., Keith, S. (2019). Examining Millennials' global citizenship attitudes and behavioral intentions to engage in environmental volunteering. Sustainability.
Strzelecka, M., Woosnan, K., Nisbett, G. S. (2018). Self-efficacy mechanism at work: The context of environmental volunteer travel..
Meirick, P., Nisbett, G. S., Harvell, L., Robertson, K. (2018). To tell the truth: Ad watch coverage, ad tone, and the veracity and focus of political advertising.. Political Communication.
Everbach, T., Clark, M., Nisbett, G. S. (2018). #IfTheyGunnedMeDown: An analysis of mainstream and social media in the Ferguson, Missouri shooting of Michael Brown. Electronic News. 12(1), 23-41. Thousand Oaks, CA: SAGE. http://journals.sagepub.com/home/enx
Champlin, S., Nisbett, G. S. (2017). Promoting Mental Health Resource Use on Campus by "Trying Something New". American Journal of Health Promotion. epub ahead of print, .
Averbeck, J., Nisbett, G. S. (2017). Regulatory focus and persuasive sleep messages.. Communication Reports.
Wong, N., Nisbett, G. S., Harvell, L. (2017). Smoking is So Ew! College Smokers’ Reactions to Health vs. Social-Focused Antismoking Threat Messages. Health Communication.
Strzelecka, M., Nisbett, G. S., Woosnan, K. (2017). The hedonic nature of conservation volunteer travel. Tourism Management. 63, 417-425.
Schartel-Dunn, S., Nisbett, G. S. (2017). Does sport celebrity advocacy work? Testing the potential for endorsements to backfire.. Atlantic Journal of Communication. 25, 197-206.
Wong, N., Lookado, K., Nisbett, G. S. (2017). “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder.. Communication Studies. 68, 314-333.
Harvell, L., Stillman, T., Nisbett, G. S., Cranney, K., Marabella, A. (2016). A field experiment of flight anxiety: Evidence of gender differences in consumer behavior among Las Vegas passengers..
Nisbett, G. S., DeWalt, C. (2016). Understanding the Influence of Celebrities in Politics: A Focus Group Study of Young Voters.. Atlantic Journal of Communication.
Schartel Dunn, S., Nisbett, G. S. (2014). Parasocial interactions online: Candidate intimacy in webpages and Facebook.. The Journal of Social Media in Society.
Harvell, L., Nisbett, G. S., Hansen, G. (2013). Analyzing journalistic approaches of Supreme Court nominee hearings: A longitudinal study..
Awarded Grants
Contracts, Grants and Sponsored Research
Grant - Research
Nisbett, G. S., Everbach, T., Weiller-Abels, K. H., "Fandom and Women’s Sports," Sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $2000 Funded. (August 2022 – May 2023).
Everbach, T. (Co-Principal), Nisbett, G. (Co-Principal), Loftis, R. L. (Supporting), Hurd, M. (Supporting), "Diversity and Inclusion at a Student Newspaper: The North Texas Daily," Sponsored by Mayborn School of Journalism: Barbara Colegrove Grant, University of North Texas, $1100 Funded. (2020 – 2021).
Nisbett, G. S., "Faculty Development Grant: Parasocial Attachment, Fandom, and Mental Health Study," University of North Texas, $1000 Funded. (August 2018 – May 2019).
Nisbett, G. S. (Co-Principal), James, J. (Co-Principal), "Faculty Development Grant: Bridging the newsgame design model & narrative transportation theory to explore media literacy," University of North Texas, $4000 Funded. (October 2016 – October 2017).
Nisbett, G. S., "Faculty Development Grant," University of North Texas, Funded. (October 2015 – October 2016).
Nisbett, G. S., "Junior Faculty Summer Research Fellowship," University of North Texas, Funded. (June 2013 – August 2013).
| Overall Summative Rating |
Challenge and Engagement Index |
Response Rate |
|---|---|---|
out of 5 |
out of 7 |
% of students responded |
- Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
- Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was