Faculty Profile

Iva Jestratijevic

Iva Jestratijevic

Title
Assistant Professor
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

Education

PhD, The Ohio State University, 2019.
Major: Consumer Sciences
Degree Specialization: Fashion and retail
Dissertation Title: The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012-2018)
PhD, University of Arts, 2010.
Major: Theory of Art and Media
Degree Specialization: Fashion and cultural studies
Dissertation Title: Textual analysis of clothing practice: Signs and meanings
BA, European University: Department of International Engineering Management, 2006.
Major: International Business Management
Degree Specialization: Business Management
Dissertation Title: Just in time production: Toyota manufacturing methodology

Current Scheduled Teaching*

MDSE 3900.001, Branding and Promotion, Spring 2024 Syllabus
MDSE 3900.800, Branding and Promotion, Spring 2024 Syllabus
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2024 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2024 Syllabus
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2024 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MDSE 3900.001, Branding and Promotion, Fall 2023 Syllabus SPOT
MDSE 5920.011, Problem in Lieu of Thesis, Fall 2023
MDSE 4560.002, Sustainable Strategies in Merchandising, Fall 2023 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Fall 2023 Syllabus SPOT
MDSE 5560.601, Sustainable Strategies in Merchandising, Fall 2023 SPOT
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 5W2 2023 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 5W2 2023 Syllabus SPOT
MDSE 3900.001, Branding and Promotion, Spring 2023 Syllabus SPOT
MDSE 3900.800, Branding and Promotion, Spring 3W1 2023 Syllabus SPOT
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2023 Syllabus SPOT
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2023 Syllabus SPOT
MDSE 3900.001, Branding and Promotion, Fall 2022 Syllabus SPOT
MDSE 5900.005, Special Problems in Merchandising, Fall 2022 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Fall 2022 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Fall 2022 Syllabus SPOT
MDSE 5560.601, Sustainable Strategies in Merchandising, Fall 2022 Syllabus SPOT
MDSE 5950.001, Master's Thesis, Summer 10W 2022
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 5W2 2022 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 5W2 2022 Syllabus SPOT
RETL 4850.001, Brand Development, Spring 2022 Syllabus SPOT
MDSE 5950.003, Master's Thesis, Spring 2022
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2022 Syllabus SPOT
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2022 Syllabus SPOT
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2022 Syllabus SPOT
MDSE 5560.601, Sustainable Strategies in Merchandising, Spring 2022 SPOT
MDSE 5850.001, Brand Development, Fall 2021 Syllabus SPOT
RETL 4850.001, Brand Development, Fall 2021 Syllabus SPOT
MDSE 5790.005, Field Experience in Merchandising, Fall 2021
MDSE 5920.011, Problem in Lieu of Thesis, Fall 2021 Syllabus
MDSE 5900.005, Special Problems in Merchandising, Fall 2021 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Fall 2021 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Fall 2021 Syllabus SPOT
MDSE 4900.002, Special Problems, Summer 10W 2021 Syllabus
MDSE 5900.005, Special Problems in Merchandising, Summer 10W 2021 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 5W2 2021 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 5W2 2021 Syllabus SPOT
MDSE 5850.001, Brand Development, Spring 2021 Syllabus SPOT
RETL 4850.001, Brand Development, Spring 2021 Syllabus SPOT
MDSE 5900.003, Special Problems in Merchandising, Spring 2021 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2021 Syllabus SPOT
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2021 Syllabus SPOT
MDSE 5850.001, Brand Development, Fall 2020 Syllabus SPOT
MDSE 5850.601, Brand Development, Fall 2020 Syllabus SPOT
RETL 4850.001, Brand Development, Fall 2020 Syllabus SPOT
MDSE 5920.013, Problem in Lieu of Thesis, Fall 2020 Syllabus
MDSE 5900.005, Special Problems in Merchandising, Fall 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Fall 2020 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Fall 2020 Syllabus SPOT
MDSE 5900.005, Special Problems in Merchandising, Summer 10W 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 5W2 2020 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 5W2 2020 Syllabus SPOT
RETL 4850.001, Brand Development, Spring 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2020 Syllabus
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2020 Syllabus
MDSE 5850.001, Brand Development, Fall 2019 Syllabus SPOT
MDSE 5850.601, Brand Development, Fall 2019 Syllabus SPOT
RETL 4850.001, Brand Development, Fall 2019 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Abstracts and Proceedings
Slaton, K. S., Jestratijevic, I. (2023). All Hail the Secondary Fashion Entrepreneur: A Trendy Career in an Emerging Fashion Resale Market.
Jestratijevic, I., Diddi, S. (2022). Impact of COVID-19 pandemic on sustainable fashion consumption values among US Gen Z consumers: Implications for Marketers.. International Textile and Apparel Association Proceedings.
Jestratijevic, I., Hillery, J. (2022). Measuring the “clothing mountain” among U.S. college students: Using action research and principles of sustainability pedagogy to examine unsustainable clothing consumption behaviors in the classroom.. International Textile and Apparel Association Proceedings. https://www.iastatedigitalpress.com/itaa/article/15983/galley/14718/view/
Oliver, M., Vrabic Brodnjak, U., Jestratijevic, I. (2022). Purchase Intention and Behavior Towards Environmentally Friendly Grocery Packaging. Novi Sad Serbia: GRID: International Symposium on Graphic Engeenering and Design.
Vrabic Brodnjak, U., Jestratijevic, I. (2022). Solutions for sustainable packaging in the footwear and apparel industry. Novi Sad Serbia: GRID: International Symposium on Graphic Engineering and Design.
Jestratijevic, I., Uanhoro, J., Creighton, R. (2022). To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting. ITAA.
Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2022). An ethnographic study of sharing economy: Understanding experiences of women participating in swapping parts of their wardrobes. ITAA.
Harmon, J., Lee, J. E., Jestratijevic, I. (2022). The Bankruptcy of Forever 21: Fast Fashion’s Relationship with Generation Z and Millennials. ITAA.
Creighton, R., Jestratijevic, I., Lee, D. (2022). Sustainability Supplier Scorecard Assessment Tools: A Comparison Between Apparel Retailers. ITAA.
Jestratijevic, I., (2022). Tongue Patch surgery-radical weight-loss fad: Insights from ethnographic and netnographic research.. Mānoa: Fashion and Freaks and Monsters Symposium University of Hawai‘i Mānoa.
Wulff, G., Jestratijevic, I. (2022). Directions for transparency research in the Fashion, Clothing and Textile Industry: A systematic review.. Association of Collegiate Marketing Educators. http://acme-fbd.org/wp-content/uploads/2022/03/ACME_2022_Proceedings.pdf
Jestratijevic, I., Vrabic Brodnjak, U. (2022). Systematic Review of Sustainable Packaging Solutions in the Apparel and Footwear Industry. Association of Collegiate Marketing Educators.
Maldini, I., Iran, S., Laitala, ., Vittersø, G., Jestratijevic, I., Amaral, ., Vladimirova, K. (2021). Dress and the city: a comparative study of clothing and textiles environmental policy in six European cities. Graz: European Round Table on Sustainable Consumption and Production.
Paulins, A., Hillery, J., Cavender, R., Jestratijevic, I. (2020). Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries. (77(1).), . International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/11739/
Jestratijevic, I., Hawley, (2020). A Framework for Evaluating Sustainable Jean Attributes. International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/12070/
Jestratijevic, I., Rudd, N. A., Uanhoro, J. (2020). Policies versus practices: transparency of supply chain disclosures among luxury and mass market fashion brands. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=3064&context=itaa_proceedings
Jestratijevic, I., Rudd, N. A. (2019). The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012-2018). International Textile and Apparel Association (ITAA):. • file:///C:/Users/16145/Downloads/itaa-8427
Wong, J. D., Shobo, Y., Hodgdon, B., Jestratijevic, I. (2018). The Psychosocial Well-being of Different Types of Family Caregivers in Midlife and Late Adulthood.. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6229914/pdf/igy023.449.pdf
Rudd, N. A., Jestratijevic, I., Husk, S. (2018). Reflections and Empowerment: Body Image Letters to a Younger Self. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=2210&context=itaa_proceedings
Book
Jestratijevic, I. (2024). The Business of Sustainability in Fashion Following the Threads. 290. Denton: UNT Press and Library. https://untpress.unt.edu/catalog/jestratijevic-business-of-sustainability-in-fashion/
Book Chapter
Jestratijevic, I. Capsule Wardrobe - Sustainable Consumption and Experiential learning.. Teaching sustainable consumption edited textbook. London: Routledge.
Jestratijevic, I. (2014). Fetishism and fashion. Fetis Ikame. 1, 206-222. Istanbul: Sel.
Jestratijevic, I. (2008). Europeanization of printed media in Serbia. Education, Arts and Media in the Process of European Integration. pp. 105-120. Belgrade: Faculty of Dramatic Arts, Institute for Theatre, Film, Radio and Television.
Encyclopedia Article
Rudd, N. A., Jestratijevic, I. (2019). Threats to body image. Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/threats-to-body-image
Jestratijevic, I., Rudd, N. A. (2019). Cosmetics Branding: advertisements and beauty pursuit. Berg Encyclopedia of World Dress and Fashion. 2, . London: Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/cosmetics-branding-advertisements-and-beauty-pursuit
Rudd, N. A., Jestratijevic, I. (2019). Body positivity. London: Bloomsbury.
Jestratijevic, I. (2014). Serbian Fashion, Between Two Wars: 1918-1941. History of Art in Serbia 20th century. 2, 202-221.
Jestratijevic, I. (2012). Symbol Exoticism in Socialistic Official Dress. History of Art in Serbia, XX century. 3, 107-120. Belgrade: Orion Art.
Journal Article
Jestratijevic, I., Uanhoro, J. O., Rana, M. (2024). Transparency of Sustainability Disclosures among Luxury and Mass-market Fashion Brands: Longitudinal Approach. Journal of Cleaner Production. https://www.sciencedirect.com/science/article/abs/pii/S0959652623046395
Vrabic Brodnjak, U., Jestratijevic, I. (2023). The future of baby cosmetics packaging and sustainable development: A look at sustainable materials and packaging innovations – A systematic review. https://onlinelibrary.wiley.com/
Jestratijevic, I., Rudd, N. (2023). The ‘look’! Aesthetic labour, aesthetic norms and appearance-based recruitment in the runway modelling industry. Fashion, Style, & Popular Culture. https://intellectdiscover.com/
Escudero, S. B., Jestratijevic, I., Short, J. C., Wolfe, M. (2023). B Corp certification in the age of fast fashion: Using hierarchical clustering and correspondence factor analysis to highlight social entrepreneurial advancement in the fashion industry. Journal of Business Venturing Insights. https://www.sciencedirect.com/science/article/abs/pii/S2352673423000410
Oliver, M., Jestratijevic, I., Uanhoro, J., Knight, D. (2023). Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging. Journal of Cleaner Production. https://www.mdpi.com/2071-1050/15/11/8789
McCauley, E., Jestratijevic, I. (2023). Exploring the Business Case for Textile-to-Textile Recycling Using Post-Consumer Waste in the US: Challenges and Opportunities. Sustainability. 15, . Basel:. https://www.mdpi.com/2071-1050/15/2/1473
Jestratijevic, I., Vrabic-Brodnjak, U. (2022). Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report. Sustainability. (14(20)), . Basel: MDPI. https://www.mdpi.com/2071-1050/14/20/13476
Henninger, C., Joyner-Martinez, ., Iran, S., Diddi, S., Durrani, M., Iyer, K., Jestratijevic, I., McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek, T., Sauerwein, M., Simek, P., Singh, R., Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption. 5, . Oxford:. https://www.journals.elsevier.com/cleaner-and-responsible-consumption
Jestratijevic, I., Hillery, J. (2022). Clothing mountains among U.S. college students: An examination of student clothing consumption and an educational strategy for sustainable consumption.. Clothing and Textiles Research Journal. SAGE. https://journals.sagepub.com/doi/abs/10.1177/0887302X221084375?journalCode=ctra
Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2022). An ethnographic study of sharing economy: Understanding experiences of women participating in swapping parts of their wardrobes.. Sustainability. mdpi. https://www.mdpi.com/2071-1050/14/5/2499
Jestratijevic, I., Vrabic, U. (2021). The 7 Rs Sustainable Packaging Framework: Systematic Review of Sustainable Packaging Solutions in the Apparel and Footwear Industry. Sustainable Production and Consumption. https://www.sciencedirect.com/journal/sustainable-production-and-consumption
Creighton, R., Jestratijevic, I., Lee, D. (2021). Sustainability supplier scorecard assessment tools: A comparison between apparel retailers. Journal of Global Fashion Marketing. https://api.elsevier.com/content/abstract/scopus_id/85118442393
Corovic, E., Jestratijevic, I. (2021). Assessing the competitiveness of Serbian Textile and Apparel Industry Exports Using RCA index and TPI indicators. Fibres and Textiles in Eastern Europe. 29(4), 15-23. https://api.elsevier.com/content/abstract/scopus_id/85112051278
Jestratijevic, I., Uanhoro, J. O., Creighton, R. (2021). To Disclose or not to Disclose? Fashion Brands' Strategies for Transparency in Sustainability Reporting. Journal of Fashion Marketing and Management. https://api.elsevier.com/content/abstract/scopus_id/85103399987
Jestratijevic, I., Rudd, N., Uanhoro, J. O. (2020). Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. 11(2), .
Jestratijevic, I., Rudd, N. A., Ilic, S. (2020). The Body to Die for: Body Measurements, and BMI Analysis of Female and Male Runway Models.. Clothing and Textiles Research Journal. California: SAGE. https://journals.sagepub.com/home/ctr#
Jestratijevic, I. (2020). Visual seduction: Eroticism in surrealistic art photography and postmodern fashion photography. Fashion, Style, & Popular Culture. 3(ISSN 20500726), 17. Bristol: Intellect. https://www.intellectbooks.com/fashion-style-popular-culture
Jestratijevic, I., Rudd, N. A., Uanhoro, J. (2020). Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. 4, 35. Taylor & Francis. https://www.tandfonline.com/loi/rgfm20
Cavender, R., Howell, A., Hillery, J., Paulins, A., Jestratijevic, I. (2019). Exploring Consumers’ Understanding and Evaluation of their Ethical Consumption and Disposition..
Jestratijevic, I., Rudd, N. A. (2018). Sustainable Exclusivity for the Global Marketplace. Sustainability Marketing Claims and Consumer Behavior. Special Monograph on the Future of Luxury.. 12, 28-38. ITAA Monograph. https://cdn.ymaws.com/itaaonline.org/resource/resmgr/publications/Monograph12-2018_Future_of_L.pdf
Jestratijevic, I., Rudd, N. A. (2018). Six forms of sustainable fashion. 2(4)-2018, . Columbus: Lupine. 1787 Neil AV
Jestratijevic, I. (2015). Fashion and semiotics of gender. (10(4)), 773-787. Belgrade:. https://www.eap-iea.org/index.php/eap/article/view/517
Monograph
Jestratijevic, I. (2011). Fashion study: signs and meanings of clothing practice.. 350. Belgrade: Orion Art.
Reprinted Article
Jestratijevic, I., Rudd, M. A. (2021). Making fashion Transparent - what consumers know about fashion brands they admire. Fashion Business Cases: A Student Guide to Learning with Case Studies.. New York: Fairchild Books. https://www.bloomsbury.com/uk/fashion-business-cases-9781501362996/
Written Case with Instructional Material
Jestratijevic, I., Rudd, N. A. (2018). Making fashion Transparent - what consumers know about fashion brands they admire. London: Bloomsbury.

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Jestratijevic, I. (Principal), "Micro Mentorship Grant," Sponsored by UNT Office of the Provost, University of North Texas, $1500 Funded. (January 1, 2024August 1, 2024).
Pookulangara, S. A. (Principal), J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," Sponsored by National Retail Foundation, National, $10500 Funded. (December 10, 2023).
Jestratijevic, I., "Collaborative Research Activities- Visiting Scholar," Sponsored by UNT, Local, $2000 Funded. (February 28, 2022August 10, 2022).
Jestratijevic, I., "UNT Global Venture Fund (GVF): 2019-2020," Sponsored by University of North Texas, National, $3000 Funded. (January 1, 2020August 10, 2020).
Grant - Service
Jestratijevic, I. (Principal), "Textile Waste Collection," Sponsored by STAR State of Texas Recycling, National, $1000 Funded. (December 20, 2023May 20, 2023).
Gam, H. (Principal), Jestratijevic, I. (Co-Principal), Otto, A. (Co-Principal), "UNT Mean Green Fund," Sponsored by Mean Green Fund-UNT, University of North Texas, $2400 Funded. (February 1, 2021December 31, 2021).
Grant - Teaching
Pookulangara, S. A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," Sponsored by NRF Foundation, National, $10500 Funded. (January 2024).
P. (Principal), Hawley, (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S. A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L. A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," Sponsored by Department of Education, Federal, $180371 Funded. (20202023).
Jestratijevic, I., "Open source book," Sponsored by UNT library and UNT Press, Local, $10000 Funded. (September 1, 2021February 28, 2022).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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