Faculty Profile

Iva Jestratijevic

Iva Jestratijevic

Title
Assistant Professor
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

Education

PhD, The Ohio State University, 2019.
Major: Consumer Sciences
Degree Specialization: Fashion and retail
Dissertation Title: The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012-2018)
PhD, University of Arts, 2010.
Major: Theory of Art and Media
Degree Specialization: Fashion and cultural studies
Dissertation Title: Textual analysis of clothing practice: Signs and meanings
BA, European University: Department of International Engineering Management, 2006.
Major: International Business Management
Degree Specialization: Business Management
Dissertation Title: Just in time production: Toyota manufacturing methodology

Current Scheduled Teaching*

MDSE 4900.002, Special Problems, Summer 2021 Syllabus
MDSE 5900.005, Special Problems in Merchandising, Summer 2021 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 2021 Syllabus
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 2021 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MDSE 5850.001, Brand Development, Spring 2021 Syllabus SPOT
RETL 4850.001, Brand Development, Spring 2021 Syllabus SPOT
MDSE 5900.003, Special Problems in Merchandising, Spring 2021 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2021 Syllabus SPOT
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2021 Syllabus SPOT
MDSE 5850.001, Brand Development, Fall 2020 Syllabus SPOT
MDSE 5850.601, Brand Development, Fall 2020 Syllabus SPOT
RETL 4850.001, Brand Development, Fall 2020 Syllabus SPOT
MDSE 5920.013, Problem in Lieu of Thesis, Fall 2020 Syllabus
MDSE 5900.005, Special Problems in Merchandising, Fall 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Fall 2020 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Fall 2020 Syllabus SPOT
MDSE 5900.005, Special Problems in Merchandising, Summer 10W 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Summer 5W2 2020 Syllabus SPOT
MDSE 5560.002, Sustainable Strategies in Merchandising, Summer 5W2 2020 Syllabus SPOT
RETL 4850.001, Brand Development, Spring 2020 Syllabus
MDSE 4560.002, Sustainable Strategies in Merchandising, Spring 2020 Syllabus
MDSE 5560.001, Sustainable Strategies in Merchandising, Spring 2020 Syllabus
MDSE 5850.001, Brand Development, Fall 2019 Syllabus SPOT
MDSE 5850.601, Brand Development, Fall 2019 Syllabus SPOT
RETL 4850.001, Brand Development, Fall 2019 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Abstracts and Proceedings
Paulins, A., Hillery, J., Cavender, R., Jestratijevic, I. (2020). Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries. (77(1).), . International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/11739/
Jestratijevic, I., Hawley, (2020). A Framework for Evaluating Sustainable Jean Attributes. International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/12070/
Jestratijevic, I., Rudd, N. A., Uanhoro, J. (2020). Policies versus practices: transparency of supply chain disclosures among luxury and mass market fashion brands. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=3064&context=itaa_proceedings
Jestratijevic, I., Rudd, N. A. (2019). The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012-2018). International Textile and Apparel Association (ITAA):. • file:///C:/Users/16145/Downloads/itaa-8427
Wong, J. D., Shobo, Y., Hodgdon, B., Jestratijevic, I. (2018). The Psychosocial Well-being of Different Types of Family Caregivers in Midlife and Late Adulthood.. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6229914/pdf/igy023.449.pdf
Rudd, N. A., Jestratijevic, I., Husk, S. (2018). Reflections and Empowerment: Body Image Letters to a Younger Self. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=2210&context=itaa_proceedings
Book Chapter
Jestratijevic, I. (2014). Fetishism and fashion. Fetis Ikame. 1, 206-222. Istanbul: Sel.
Jestratijevic, I. (2008). Europeanization of printed media in Serbia. Education, Arts and Media in the Process of European Integration. pp. 105-120. Belgrade: Faculty of Dramatic Arts, Institute for Theatre, Film, Radio and Television.
Encyclopedia Article
Rudd, N. A., Jestratijevic, I. (2019). Threats to body image. Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/threats-to-body-image
Jestratijevic, I., Rudd, N. A. (2019). Cosmetics Branding: advertisements and beauty pursuit. Berg Encyclopedia of World Dress and Fashion. 2, . London: Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/cosmetics-branding-advertisements-and-beauty-pursuit
Rudd, N. A., Jestratijevic, I. (2019). Body positivity. London: Bloomsbury.
Jestratijevic, I. (2014). Serbian Fashion, Between Two Wars: 1918-1941. History of Art in Serbia 20th century. 2, 202-221.
Jestratijevic, I. (2012). Symbol Exoticism in Socialistic Official Dress. History of Art in Serbia, XX century. 3, 107-120. Belgrade: Orion Art.
Journal Article
Jestratijevic, I., Rudd, N. A., Ilic, S. (2020). The Body to Die for: Body Measurements, and BMI Analysis of Female and Male Runway Models.. Clothing and Textiles Research Journal. California: SAGE. https://journals.sagepub.com/home/ctr#
Jestratijevic, I. (2020). Visual seduction: Eroticism in surrealistic art photography and postmodern fashion photography. Fashion, Style, & Popular Culture. 3(ISSN 20500726), 17. Bristol: Intellect. https://www.intellectbooks.com/fashion-style-popular-culture
Jestratijevic, I., Rudd, N. A., Uanhoro, J. (2020). Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. 4, 35. Taylor & Francis. https://www.tandfonline.com/loi/rgfm20
Cavender, R., Howell, A., Hillery, J., Paulins, A., Jestratijevic, I. (2019). Exploring Consumers’ Understanding and Evaluation of their Ethical Consumption and Disposition..
Jestratijevic, I., Rudd, N. A. (2018). Sustainable Exclusivity for the Global Marketplace. Sustainability Marketing Claims and Consumer Behavior. Special Monograph on the Future of Luxury.. 12, 28-38. ITAA Monograph. https://cdn.ymaws.com/itaaonline.org/resource/resmgr/publications/Monograph12-2018_Future_of_L.pdf
Jestratijevic, I., Rudd, N. A. (2018). Six forms of sustainable fashion. 2(4)-2018, . Columbus: Lupine. 1787 Neil AV
Jestratijevic, I. (2015). Fashion and semiotics of gender. (10(4)), 773-787. Belgrade:. https://www.eap-iea.org/index.php/eap/article/view/517
Monograph
Jestratijevic, I. (2011). Fashion study: signs and meanings of clothing practice.. 350. Belgrade: Orion Art.
Written Case with Instructional Material
Jestratijevic, I., Rudd, N. A. (2018). Making fashion Transparent - what consumers know about fashion brands they admire. London: Bloomsbury.

Awarded Grants

Contracts, Grants and Sponsored Research

Grant - Research
Jestratijevic, I., "UNT Global Venture Fund (GVF): 2019-2020," Sponsored by University of North Texas, National, $3000 Funded. (January 1, 2020August 10, 2020).
Grant - Service
Gam, H. (Principal), Jestratijevic, I. (Co-Principal), Otto, A. (Co-Principal), "UNT Mean Green Fund," Sponsored by Mean Green Fund-UNT, University of North Texas, $2400 Funded. (February 1, 2021December 31, 2021).
Grant - Teaching
P. (Principal), Hawley, (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S. A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L. A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," Sponsored by Department of Education, Federal, $180371 Funded. (20202023).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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