Faculty Profile

Lidan Xu

Title
Assistant Professor
Department
Marketing
College
College of Business

    

Education

PhD, University of Illinois at Urbana-Champaign, 2018.
Major: Business Administration - Marketing
BS, Brigham Young University, 2013.
Major: Business Management – Marketing

Current Scheduled Teaching*

MKTG 5200.009, Consumer Behavior, Spring 2024 Syllabus
MKTG 5200.010, Consumer Behavior, Spring 2024 Syllabus
MKTG 6900.003, Special Problems, Spring 2024

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 5200.007, Consumer Behavior, Fall 8W1 2023 Syllabus SPOT
MKTG 5200.080, Consumer Behavior, Fall 8W2 2023 Syllabus SPOT
MKTG 4120.003, Consumer Behavior, Spring 2023 Syllabus SPOT
MKTG 6070.001, Seminar in Consumer Psychology, Spring 2023 Syllabus SPOT
MKTG 6900.003, Special Problems, Spring 2023
MKTG 3660.001, Advertising Management, Fall 2022 Syllabus SPOT
MKTG 4280.001, Global Marketing Issues and Practice, Fall 2022 Syllabus SPOT
MKTG 4120.003, Consumer Behavior, Spring 2022 Syllabus SPOT
MKTG 4280.003, Global Marketing Issues and Practice, Spring 2022 Syllabus SPOT
MKTG 3660.001, Advertising Management, Fall 2021 Syllabus SPOT
MKTG 3660.007, Advertising Management, Fall 2021 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book Chapter
Mehta, R., Xu, L., Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing; Elgar Publishing.
Journal Article
Xu, L., Mehta, R. (2022). Technology Devalues Luxury? Exploring Consumer Responses to AI-designed Luxury Products. Journal of The Academy of Marketing Science.
Xu, L., Mehta, R., Hoegg, J. (2022). Sweet ideas: How the sensory experience of sweetness impacts creativity. Organizational Behavior and Human Decision Processes.
Xu, L., Mehta, R., Dahl, D. W. (2022). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing.
Xu, L., Mehta, R., Herd, K. (2019). Look at Me! Or Don’t...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research.
Elder, R., Schlosser, A., Poor, M., Xu, L. (2017). So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance. Journal of Consumer Research. 44(4), 877-894.
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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