Faculty Profile

Bob Heere

Title
Professor
Department
Management
College
College of Business

    

Education

PhD, Florida State University, 2005.
Major: Sport Management

Current Scheduled Teaching*

MGMT 5490.501, Consulting in the Sport Entertainment Industry, Summer 2021
MKTG 4980.501, Experimental Course, Summer 2021

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 4980.501, Experimental Course, Spring 2021 Syllabus
MGMT 5490.501, Consulting in the Sport Entertainment Industry, Fall 2020 Syllabus SPOT
MGMT 5900.740, Special Problems, Fall 2020
RESM 5600.502, Sport in the Global Marketplace, Fall 2020 SPOT
MGMT 5900.740, Special Problems, Summer 10W 2020 Syllabus
MKTG 5900.501, Directed Study, Spring 2020
MGMT 5900.740, Special Problems, Spring 8W2 2020
MKTG 4980.501, Experimental Course, Fall 2019 Syllabus SPOT
MGMT 4900.730, Special Problems, Spring 2019
RESM 5600.501, Sport in the Global Marketplace, Fall 2018 SPOT
RESM 4800.501, Studies in Recreation, Event, and Sport Management, Fall 2018 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Book Chapter
Heere, B. (2016). Team identity theory. Routledge Handbook of Theory in Sport Management. 213-222. https://api.elsevier.com/content/abstract/scopus_id/84960196509
Yoshida, M., Gordon, B., James, J. D., Heere, B. (2015). Sport fans and their behavior in fan communities. Sports Management and Sports Humanities. 89-101. https://api.elsevier.com/content/abstract/scopus_id/84943407967
Conference Proceeding
Walker, M., Woolf, J., Heere, B. (2011). The Impact of Charity Sport Events on Physical Activity Behavior. Research Quarterly for Exercise and Sport. 82(1), A84-A85.
Journal Article
Wear, H., Heere, B. (2020). Brand new: A longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team. Journal of Sport Management. 34(5), 475-487. https://api.elsevier.com/content/abstract/scopus_id/85089404254
Rundio, A., Dixon, M. A., Heere, B. (2020). “I'm a completely different person now”: Extraordinary experiences and personal transformations in sport. Other. 23(4), 704-718. https://api.elsevier.com/content/abstract/scopus_id/85072261730
Reifurth, K. R., Wear, H. T., Heere, B. (2020). Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team. Other. 23(3), 428-442. https://api.elsevier.com/content/abstract/scopus_id/85071265562
Gao, F., Heere, B., Todd, S. Y., Mihalik, B. (2020). The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship. Journal of Sport Management. 34(2), 147-160. https://api.elsevier.com/content/abstract/scopus_id/85085957576
Katz, M., Heere, B., Melton, E. N. (2020). Predicting fan behavior through egocentric network analysis: Examining season-ticket Holder Renewal. Journal of Sport Management. 34(3), 217-228. https://api.elsevier.com/content/abstract/scopus_id/85086507205
Heere, B., Wear, H., Breitbarth, T., Jones, A., Xing, X., Paramio Salcines, J., Yoshida, M., Derom, I., (2019). Inducing destination images among international audiences. Journal of Sport Management.
Anderson, A., Dixon, M. A., Oshiro, K. F., Wicker, P., Cunningham, G. B., Heere, B. (2019). Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations. Other. 22(1), 80-95. https://api.elsevier.com/content/abstract/scopus_id/85049600671
Reifurth, K. R., Wear, H. T., Heere, B. (2019). Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team. Other. https://api.elsevier.com/content/abstract/scopus_id/85071265562
Lu, Q., Mihalik, B. J., Heere, B., Meng, F., Fairchild, A. (2019). Media effect on resident attitudes toward an Olympic bid. Tourism Management Perspectives. 29, 66-75. https://api.elsevier.com/content/abstract/scopus_id/85056238911
Hills, S., Heere, B., Walker, M. (2018). British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. 19(3), 276-289.
Katz, M., Ward, R. M., Heere, B. (2018). Explaining attendance through the brand community triad: Integrating network theory and team identification. Other. 21(2), 176-188.
Lee, S., Heere, B. (2018). Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior. Sport Marketing Quarterly. 27(2), 82-92.
Lee, S., Kim, Y., Heere, B. (2018). Sport team emotion: Conceptualization, scale development and validation. Other. 21(4), 363-376.
Collins, D. R., Heere, B. (2018). Sunday afternoon social capital: an ethnographic study of the Southern City Jets Club. Other. 18(4), 439-458.
Hills, S., Heere, B., Walker, M. (2018). The British Olympic football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. International Journal of Sports Marketing & Sponsorship. 19(3), 276-289.
Katz, M., Heere, B., Reifurth, K. (2018). The Loud Crowd Using Vocal Responses to Understand the Emotional Experiences of Spectators. Other. 10(2), 36-48.
Wear, H., Collins, D. R., Heere, B. (2018). What's in a Name? A Case Study of NBA Baskeball in Charlotte. Sport Marketing Quarterly. 27(2), 124-134.
Reifurth, K. R., Bernthal, M. J., Heere, B. (2018). Children’s game-day experiences and effects of community groups. Sport, Business and Management: An International Journal. 8(3), 257-275. https://api.elsevier.com/content/abstract/scopus_id/85062026253
Lee, S., Heere, B. (2018). Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior. Sport Marketing Quarterly. 27(2), 82-92. https://api.elsevier.com/content/abstract/scopus_id/85058286732
Wear, H., Collins, D. R., Heere, B. (2018). What's in a name? A case study of NBA Baskeball in Charlotte. Sport Marketing Quarterly. 27(2), 124-134. https://api.elsevier.com/content/abstract/scopus_id/85058316064
Hwang, Y., Ballouli, K., So, K., Heere, B. (2017). Effects of Brand Congruity and Game Difficulty on Gamers' Response to Advertising in Sport Video Games. Journal of Sport Management. 31(5), 480-496.
Walker, M., Hills, S., Heere, B. (2017). Evaluating a Socially Responsible Employment Program: Beneficiary Impacts and Stakeholder Perceptions. Journal of Business Ethics. 143(1), 53-70.
Wear, H., Heere, B., Clopton, A. (2016). Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity. Sport Marketing Quarterly. 25(2), 79-89.
Katz, M., Heere, B. (2016). New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification. Journal of Sport Management. 30(2), 135-148.
Rundio, A., Heere, B. (2016). The battle for the bid: Chicago 2016, No Games Chicago, and the lessons to be learned. Other. 19(5), 587-598.
Collins, D. R., Heere, B., Shapiro, S., Ridinger, L., Wear, H. (2016). The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team. Other. 16(5), 655-674.
Heere, B., Walker, M., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2016). Ethnic identity over national identity: an alternative approach to measure the effect of the World Cup on social cohesion. Other. 20(1), 41-56. https://api.elsevier.com/content/abstract/scopus_id/84966495652
Katz, M., Heere, B. (2015). Empowerment within brand communities: Overcoming the Achilles' Heel of scale-free networks. Other. 18(3), 370-383.
Yoshida, M., Gordon, B., Heere, B., James, J. D. (2015). Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport. Sport Marketing Quarterly. 24(2), 105-119.
Yoshida, M., Heere, B., Gordon, B. (2015). Predicting Behavioral Loyalty Through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself. Journal of Sport Management. 29(3), 318-333.
Yoshida, M., Heere, B. (2015). Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century. Sport Marketing Quarterly. 24(4), 207-213.
Heere, B., Van Der Manden, Pieter,, Van Hemert, Patricia, (2015). THE SOUTH AFRICA WORLD CUP: THE ABILITY OF SMALL AND MEDIUM FIRMS TO PROFIT FROM INCREASED TOURISM SURROUNDING MEGA-EVENTS. Tourism Analysis. 20(1), 39-52.
Rundio, A., Heere, B., Newland, B. (2014). Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives. Sport Marketing Quarterly. 23(1), 17-26.
Woolf, J., Heere, B., Walker, M. (2013). Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?. Journal of Sport Management. 27(2), 95-107.
Katz, M., Heere, B. (2013). Leaders and Followers: An Exploration of the Notion of Scale-Free Networks Within a New Brand Community. Journal of Sport Management. 27(4), 271-287.
Heere, B., Walker, M., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2013). The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa. Other. 13(4), 450-471.
Heere, B., Xing, X. (2012). BOCOG's road to success: predictors of commitment to organizational success among Beijing Olympic employees. Other. 12(2), 161-181.
Heere, B., Kim, C., Yoshida, M., Nakamura, H., Ogura, T., Chung, K. S., Lim, S. Y. (2012). The Impact of World Cup 2002 on the Bilateral Relationship Between South Korea and Japan. Journal of Sport Management. 26(2), 127-142.
Walker, M., Heere, B. (2011). Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing. Other. 14(2), 153-166.
Grant, N., Heere, B., Dickson, G. (2011). New Sport Teams and the Development of Brand Community. Other. 11(1), 35-54.
Heere, B., James, J., Yoshida, M., Scremin, G. (2011). The Effect of Associated Group Identities on Team Identity. Journal of Sport Management. 25(6), 606-621.
Walker, M., Heere, B., Parent, M. M., Drane, D. (2010). Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions. Journal of Business Ethics. 95(4), 659-680.
Heere, B., Dickson, G. (2008). Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty. Journal of Sport Management. 22(2), 227-239.
Heere, B., James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management. 21(3), 319-337.
Review
Heere, B. (2018). Embracing the sportification of society: Defining e-sports through a polymorphic view on sport. Other. 21(1), 21-24.
Lock, D., Heere, B. (2017). Identity crisis: a theoretical analysis of 'teamidentification' research. Other. 17(4), 413-435.
Ballouli, K., Heere, B. (2015). Sonic branding in sport: A model for communicating brand identity through musical fit. Other. 18(3), 321-330.
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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