Bob Heere

Previous Scheduled Teaching

Published Intellectual Contributions

Book Chapter

• Heere, B. (2016). Team identity theory. Routledge Handbook of Theory in Sport Management. 213-222. https://api.elsevier.com/content/abstract/scopus_id/84960196509
• Yoshida, M., Gordon, B., James, J.D., Heere, B. (2015). Sport fans and their behavior in fan communities. Sports Management and Sports Humanities. 89-101. https://api.elsevier.com/content/abstract/scopus_id/84943407967

Conference Proceeding

• Walker, M., Woolf, J., Heere, B. (2011). The Impact of Charity Sport Events on Physical Activity Behavior. Research Quarterly for Exercise and Sport. 82 (1) A84-A85.

Journal Article

• Heere, B., Lock, D., Cooper, D. (2024). Brand community formation in service management: lessons from the sport industry. Other. 35 (1) 71-88. https://api.elsevier.com/content/abstract/scopus_id/85172676068
• Aicher, T.J., Heere, B., Odio, M.A., Ferguson, J.M. (2022). Looking beyond performance: understanding service quality through the importance-performance analysis. Other. https://api.elsevier.com/content/abstract/scopus_id/85142156473
• Wear, H., Heere, B. (2020). Brand new: A longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team. Journal of Sport Management. 34 (5) 475-487. https://api.elsevier.com/content/abstract/scopus_id/85089404254
• Rundio, A., Dixon, M.A., Heere, B. (2020). “I'm a completely different person now”: Extraordinary experiences and personal transformations in sport. Other. 23 (4) 704-718. https://api.elsevier.com/content/abstract/scopus_id/85072261730
• Reifurth, K.R., Wear, H.T., Heere, B. (2020). Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team. Other. 23 (3) 428-442. https://api.elsevier.com/content/abstract/scopus_id/85071265562
• Gao, F., Heere, B., Todd, S.Y., Mihalik, B. (2020). The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship. Journal of Sport Management. 34 (2) 147-160. https://api.elsevier.com/content/abstract/scopus_id/85085957576
• Katz, M., Heere, B., Melton, E.N. (2020). Predicting fan behavior through egocentric network analysis: Examining season-ticket Holder Renewal. Journal of Sport Management. 34 (3) 217-228. https://api.elsevier.com/content/abstract/scopus_id/85086507205
• Heere, B., Wear, H., Breitbarth, T., Jones, A., Xing, X., Paramio Salcines, J., Yoshida, M., Derom, I. (2019). Inducing destination images among international audiences. Journal of Sport Management.
• Heere, B., Breitbarth, T., Yoshida, M., Wear, H., Xing, X., Jones, A., Salcines, J.L., Derom, I. (2019). Inducing destination images among international audiences: The differing effects of promoting sport events on the destination image of a city around the world. Journal of Sport Management. 33 (6) 506-517. https://api.elsevier.com/content/abstract/scopus_id/85098590493
• Anderson, A., Dixon, M.A., Oshiro, K.F., Wicker, P., Cunningham, G.B., Heere, B. (2019). Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations. Other. 22 (1) 80-95. https://api.elsevier.com/content/abstract/scopus_id/85049600671
• Reifurth, K.R., Wear, H.T., Heere, B. (2019). Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team. Other. https://api.elsevier.com/content/abstract/scopus_id/85071265562
• Lu, Q., Mihalik, B.J., Heere, B., Meng, F., Fairchild, A. (2019). Media effect on resident attitudes toward an Olympic bid. Tourism Management Perspectives. 29 66-75. https://api.elsevier.com/content/abstract/scopus_id/85056238911
• Hills, S., Heere, B., Walker, M. (2018). British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. 19 (3) 276-289.
• Katz, M., Ward, R.M., Heere, B. (2018). Explaining attendance through the brand community triad: Integrating network theory and team identification. Other. 21 (2) 176-188.
• Lee, S., Heere, B. (2018). Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior. Sport Marketing Quarterly. 27 (2) 82-92.
• Lee, S., Kim, Y., Heere, B. (2018). Sport team emotion: Conceptualization, scale development and validation. Other. 21 (4) 363-376.
• Collins, D.R., Heere, B. (2018). Sunday afternoon social capital: an ethnographic study of the Southern City Jets Club. Other. 18 (4) 439-458.
• Hills, S., Heere, B., Walker, M. (2018). The British Olympic football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. International Journal of Sports Marketing & Sponsorship. 19 (3) 276-289.
• Katz, M., Heere, B., Reifurth, K. (2018). The Loud Crowd Using Vocal Responses to Understand the Emotional Experiences of Spectators. Other. 10 (2) 36-48.
• Wear, H., Collins, D.R., Heere, B. (2018). What's in a Name? A Case Study of NBA Baskeball in Charlotte. Sport Marketing Quarterly. 27 (2) 124-134.
• Wear, H., Hills, S., Heere, B., Walker, M.B. (2018). Communal Brand Associations as Drivers of Team Identity and Consumer Behavior. Other. 3 (3) 302-320. https://api.elsevier.com/content/abstract/scopus_id/85077724818
• Reifurth, K.R., Bernthal, M.J., Heere, B. (2018). Children’s game-day experiences and effects of community groups. Sport, Business and Management: An International Journal. 8 (3) 257-275. https://api.elsevier.com/content/abstract/scopus_id/85062026253
• Lee, S., Heere, B. (2018). Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior. Sport Marketing Quarterly. 27 (2) 82-92. https://api.elsevier.com/content/abstract/scopus_id/85058286732
• Wear, H., Collins, D.R., Heere, B. (2018). What's in a name? A case study of NBA Baskeball in Charlotte. Sport Marketing Quarterly. 27 (2) 124-134. https://api.elsevier.com/content/abstract/scopus_id/85058316064
• Hwang, Y., Ballouli, K., So, K., Heere, B. (2017). Effects of Brand Congruity and Game Difficulty on Gamers' Response to Advertising in Sport Video Games. Journal of Sport Management. 31 (5) 480-496.
• Walker, M., Hills, S., Heere, B. (2017). Evaluating a Socially Responsible Employment Program: Beneficiary Impacts and Stakeholder Perceptions. Journal of Business Ethics. 143 (1) 53-70.
• Wear, H., Heere, B., Clopton, A. (2016). Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity. Sport Marketing Quarterly. 25 (2) 79-89.
• Katz, M., Heere, B. (2016). New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification. Journal of Sport Management. 30 (2) 135-148.
• Rundio, A., Heere, B. (2016). The battle for the bid: Chicago 2016, No Games Chicago, and the lessons to be learned. Other. 19 (5) 587-598.
• Collins, D.R., Heere, B., Shapiro, S., Ridinger, L., Wear, H. (2016). The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team. Other. 16 (5) 655-674.
• Heere, B., Walker, M.B., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2016). Ethnic identity over national identity: an alternative approach to measure the effect of the World Cup on social cohesion. Other. 20 (1) 41-56. https://api.elsevier.com/content/abstract/scopus_id/84966495652
• Katz, M., Heere, B. (2015). Empowerment within brand communities: Overcoming the Achilles' Heel of scale-free networks. Other. 18 (3) 370-383.
• Yoshida, M., Gordon, B., Heere, B., James, J.D. (2015). Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport. Sport Marketing Quarterly. 24 (2) 105-119.
• Yoshida, M., Heere, B., Gordon, B. (2015). Predicting Behavioral Loyalty Through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself. Journal of Sport Management. 29 (3) 318-333.
• Yoshida, M., Heere, B. (2015). Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century. Sport Marketing Quarterly. 24 (4) 207-213.
• Heere, B., Van Der Manden, Pieter, Van Hemert, Patricia. (2015). THE SOUTH AFRICA WORLD CUP: THE ABILITY OF SMALL AND MEDIUM FIRMS TO PROFIT FROM INCREASED TOURISM SURROUNDING MEGA-EVENTS. Tourism Analysis. 20 (1) 39-52.
• Rundio, A., Heere, B., Newland, B. (2014). Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives. Sport Marketing Quarterly. 23 (1) 17-26.
• Woolf, J., Heere, B., Walker, M. (2013). Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?. Journal of Sport Management. 27 (2) 95-107.
• Katz, M., Heere, B. (2013). Leaders and Followers: An Exploration of the Notion of Scale-Free Networks Within a New Brand Community. Journal of Sport Management. 27 (4) 271-287.
• Heere, B., Walker, M., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2013). The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa. Other. 13 (4) 450-471.
• Heere, B., Xing, X. (2012). BOCOG's road to success: predictors of commitment to organizational success among Beijing Olympic employees. Other. 12 (2) 161-181.
• Heere, B., Kim, C., Yoshida, M., Nakamura, H., Ogura, T., Chung, K.S., Lim, S.Y. (2012). The Impact of World Cup 2002 on the Bilateral Relationship Between South Korea and Japan. Journal of Sport Management. 26 (2) 127-142.
• Walker, M., Heere, B. (2011). Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing. Other. 14 (2) 153-166.
• Grant, N., Heere, B., Dickson, G. (2011). New Sport Teams and the Development of Brand Community. Other. 11 (1) 35-54.
• Heere, B., James, J., Yoshida, M., Scremin, G. (2011). The Effect of Associated Group Identities on Team Identity. Journal of Sport Management. 25 (6) 606-621.
• Walker, M., Heere, B., Parent, M.M., Drane, D. (2010). Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions. Journal of Business Ethics. 95 (4) 659-680.
• Heere, B., Dickson, G. (2008). Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty. Journal of Sport Management. 22 (2) 227-239.
• Heere, B., James, J.D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management. 21 (3) 319-337.

Law Review

• Pack, S., Baker, T., Heere, B. (2021). One Nation, Two Teams: The US Women's National Team's Fight for Equal Pay.. 13 339. Northeastern University. https://nulawreview.org/volume-13-issue-2-articles/pack-baker-heere

Review

• Heere, B. (2018). Embracing the sportification of society: Defining e-sports through a polymorphic view on sport. Other. 21 (1) 21-24.
• Lock, D., Heere, B. (2017). Identity crisis: a theoretical analysis of 'teamidentification' research. Other. 17 (4) 413-435.
• Ballouli, K., Heere, B. (2015). Sonic branding in sport: A model for communicating brand identity through musical fit. Other. 18 (3) 321-330.