Bettye L. Brandon

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Slaton, K.S., Kinley, T.R., Brandon, B.L., Connors, P.L. (2018). Best Practices for Targeted Marketing for Fashion Entrepreneurs. 2018 International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
• Slaton, K.S., Kinley, T.R., Brandon, B.L., Connors, P.L. (2018). Popular Advertising Advice for Fashion Entrepreneurs: A Summative Content Analysis. 2018 International Textile and Apparel Association.
• Scro, P., Kinley, T.R., Brandon, B.L., Pookulangara, S.A. (2018). Slogan Word Count and Cosmetics Purchase Behavior. 2018 International Textiles and Apparel Association. https://itaaonline.org/page/Proceedings
• Knight, D., & Brandon, L.. (2008). E ‐ Passport: Creating Virtual Global Experiences for Merchandising Students, paper presentation.
• Knight, D.K., Brandon, L. (2008). E-Passport: Creating virtual global experiences for merchandising students. ITAA.
• Brandon, L.. (2006). Making history news: Creating an historic styles newsletter.
• Brandon, L.. (2004). Good looks project: creating similar interior styles using two different budgets.
• Forney, J.C., Park, E.J., & Brandon, L.. (2004). The effects of evaluative criteria on brand extensions in fashion products: Implications for Retailers.
• Brandon, L.. (2003). Exploring lifestyle merchandising concepts in the home furnishings industry.
• Brandon, L., Forney, J.C., & Wilbanks, J.. (2003). Operationalizing the concept of lifestyle merchandising in the home furnishings industry.
• Crutsinger, C., Forney, J., & Brandon, L.. (2002). A comparison of traditional and electronic merchandising strategies.
• Brandon, L., Crutsinger, C., Forney, J., Jackson, R., Kinley, T., Knight, D. Kim, Y. K., & Sullivan, P.. (2002). Electronic merchandising: Development of frameworks for merchandising strategies and for employee competencies and skills.
• Brandon, L., and Bowen, A.. (2002). Recalling childhood spaces: Exercises in remembrance and reflection.
• Forney, J., Crutsinger, C., & Brandon, L.. (2002). Requisite competencies and skills for electronic merchandisers, [Abstract].
• Brandon, L., Knight, D., Crutsinger, C.. (2001). Channel member satisfaction: Retailers' perception of apparel and home furnishings vendors [Abstract].
• Crutsinger, C., Brandon, L., Forney, J., Hawley, J., Jackson, R., Kinley, T., Knight, D. Kim,& Sullivan, P.. (2001). Encountering corporate cultures: Making industry connections, [Abstract]. Proceedings of the International Textiles and Apparel Association (ITAA).
• Brandon, L., & Forney, J. C.. (2001). Purchase motivations and product satisfaction of single women: Do children make a difference?.
• Bowen, A., & Brandon, L.. (2001). The challenge of changing technology: Student use of electronic formats for project presentations in family and consumer sciences disciplines.
• Swearingen, S., & Brandon, L.,. (2001). Virtual internships: The odyssey of online teaching.
• Swearingen, S., & Brandon, L.. (2001). Virtual internships: Unraveling the mystery of online instruction.
• Knight, D., Brandon, L., Crutsinger, C., Forney, J., Jackson, R., Kim, Y., Kinley, T., Sullivan, P. (2001). Encountering corporate culture, making industry connections..
• Kennon, L., Brandon, L., Hawley, J., & Crutsinger, C.. (2000). Assessment of web-based learning: Generating a profile of successful distance education students [Abstract].
• Brandon, L., Crutsinger, C., Forney, J., Hawley, J., Jackson, R., Kinley, T., Knight, D. Kim, Y. K., Lee, D., & MacPherson, B.. (2000). Campus catalog: Developing an experiential merchandising laboratory model, [Abstract]. Proceedings of the International Textiles and Apparel Association (ITAA).
• Brandon, L.. (2000). Fashionability, assortment, and cost: Consumer preferences when purchasing casual home furnishings. [Abstract].
• Forney, J. C. & Brandon, L.. (2000). Importance of evaluative criteria across product categories: A comparison of Anglo and Hispanic female consumers, [Abstract].
• Brandon, L., & Forney, J. C.. (2000). Pre-and post-purchase behaviors of Anglo and Hispanic consumers in two product categories. [Abstract].
• Knight, D., Crutsinger, C., & Brandon, L.. (2000). Retailers' preferences for vendor services: Strengthening the value supply chain [Abstract].
• Crutsinger, C., Knight, D., & Brandon, L.,. (2000). Service quality in the supply value chain: Retailers' expectations [Abstract].
• Forney, J. C. & Brandon, L.. (2000). Shopping experience orientations of Anglo and Hispanic consumers for casual apparel and home. [Abstract].
• Bowen, A., & Brandon, L.. (2000). The challenge of changing technology: Using electronic formats for student projects [Abstract].
• Forney, J. C. & Brandon, L.. (2000). The influence of personal characteristics on the use of evaluative criteria when purchasing apparel and home furnishings [Abstract].
• Knight, D., Brandon, L., Crutsinger, C., Forney, J., Hawlley, J., Jackson, R., Kim, Y., Kinley, T., Lee, D., McPherson, B. (2000). Campus Catalog: Developing an experiential laborator model. ITAA.
• Knight, D., Crutsinger, C., Brandon, L. (2000). Retailers' preferences for vendor services: Strengthening the value supply chain. AAFCS.
• Brandon, L. & Forney, J.. (1999). Acquisition source use in multiple fashion product categories: A comparison of Anglo and Hispanic consumers [Abstract].
• Brandon, L. & Forney, J.. (1999). Cross-branding: Evidence of consumer crossover fashion behavior [Abstract].
• Brandon, L.. (1999). Exploring WebCT: A software package for creating courses on-line. [Abstract].
• Brandon, L. & Crutsinger, C.. (1999). Historic inspiration: Developing apparel and home furnishings Products. [Abstract].
• Knight, D., Forney, J.C., Crutsinger, C., Kim, Y., Brandon, L., Hawley, J., Kinley, T. (1999). Making virtual connections: Graduate program delivery via the web.
• Brandon, L., Crutsinger, C., Forney, J.C., Hawley, J., Kinley, T., Knight, D. Kim, Y.K.. (1999). Making virtual connections: Graduate program delivery via the web [Abstract].
• Brandon, L. & Crutsinger, C.. (1998). Computer-assisted instruction: Roadblocks to implementation..
• Brandon, L., Crutsinger, C., Forney, J.C., Hawley, J., Kim, Y.K., Knight, D., Kinley, T., & Pate, S.. (1998). Crossing fashion boundaries between apparel and home furnishings.
• Brandon, L.. (1998). Home work: Consumer satisfaction with home office environments.
• Brandon, L., Crutsinger, C. & Forney, J.. (1998). Influences on students' attitudes toward technology use.
• Brandon, L., Crutsinger, C. & Forney, J.. (1998). Learning style preferences of merchandising students.
• Knight, D., Forney, J.C., Crutsinger, C., Brandon, L., Kim, Y., Shea, P. (1998). Crossing fashion boundaries between apparel and home furnishings.
• Crutsinger, C., Brandon, L. & Arnold, E.R.. (1997). Career contacts: developing undergraduate professional skills.
• Brandon, L.. (1997). Effects of design tools: Examining ratings of design merit aspects of hand-generated & computer-generated design solutions.
• Brandon, L.. (1997). Product conception to product consumption: A collaboration in developing a product and its market access.
• Crutsinger, C., & Brandon, L.. (1997). Securing quality internships: A panel discussion.
• Brandon, L., & McLain-Kark, J.. (1997). Student perceptions of the effects of computer-aided design on spatial development.
• Brandon, L.. (1996). Traditional vs. technological design tools: How do they affect creativity?.
• McLain-Kark, J., Brandon, L., & Dhuru, S.. (1994). Computer modeling and rendering: A behavioral/environmental research tool.
• Perritt, M., & Brandon, L.. (1994). Designing for children: A designer-client simulation.
• Perritt, M., & Brandon, L.. (1990). Creating living spaces for children.

Journal Article

• Aquino, E., Yang, K., Brandon, B.L. (2024). YouTube Influencers Fostering Audience Engagement Through Parasocial Relationships. Journal of Marketing Development and Competitiveness. 18 (2) 67-81.
• Slaton, K.S., Kinley, T., Brandon, L., Connors, P. (2021). Best practices for targeted marketing for fashion entrepreneurs. Optimization Journal of Research in Management. 13 (1)
• Slaton, K.S., Kinley, T., Brandon, L., Connors, P. (2020). Popular advertising advice for fashion entrepreneurs: A summative content analysis. Optimization Journal of Research in Management. 12 (2) 1-10.
• Strubel, J., Brandon, B.L., Burned, K. (2016). Gearing Up For the Re-Evolution: Furnishings and Home Accents Exhibit Retro-Futurism via Steampunk.. International Journal of Sales, Marketing and Retailing. 5 (2) 14-26.
• Kinley, T.R., Brandon, L. (2015). Branding Strategies for Home Furnishings Products: Consumer Perceptions. Journal of Marketing Development and Competitiveness. 9 (1) 93-105.
• Brandon, B.L. (2010). Published Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer E.Y. Kim & L. Brandon Journal of Global Academy of Marketing Science, 20 (1), 35-48..
• Brandon, L., & Kinley, T.. (2008). Consumer Awareness, Perceptions and Purchasing of Home Furnishing Brands.
• Knight, D. & Brandon, L.. (2008). E-Passport Creating Virtual Global Experiences for Merchandising Students.
• Brandon, L., & Kinley, T.. (2007). Young Consumers Perceptions of Lifestyle Home Furnishings: Brands and Quality.
• Brandon, L., & Kinley, T.. (2006). Lifestyle home furnishings: Is the branding strategy working?.
• Crutsinger, C., Forney, J. C., Brandon, L., & Jackson, R.. (2006). Requisite competencies and skills for e-merchandisers: Developing an interdisciplinary undergraduate program. Journal of Family & Consumer Sciences. 98 (2) 81-88.
• Crutsinger, C., Brandon, L. and Jackson, R.. (2006). Requisite competencies and skills for e-merchandisers: Developing an interdisciplinary undergraduate program.. Journal of Family & Consumer Sciences. 98 (2) 81-88. Washington, DC, American Association of Family & Consumer Sciences.
• Crutsinger, C., Forney, J., Brandon, L. & Jackson, R.. (2006). Requisite competencies and skills for E-merchandisiers: Developing a interdisciplinary undergraduate program.
• Forney, J.C., Park, E.J, & Brandon, L.. (2005). Effects of evaluative criteria on fashion brand extension.
• Park, E. J. and Brandon, L.. (2005). Effects of evaluative criteria on fashion brand extension.. Journal of Fashion Marketing and Management. 9 156-165. Emerald Literati Network.
• Brandon, L., Forney, J.C., & Wilbanks, J.. (2003). Exploring the concept of lifestyle merchandising in the home furnishings industry.
• Forney, J.C., Brandon, L., & Park, E.J.. (2003). The effects of ethnicity and product category on shopping orientations.
• Brandon, L. and Park, E. J.. (2003). The effects of ethnicity and product category on shopping orientations.. TAFCS Research Journal. 1 (8) 8-10. Texas, Texas Association of Family and Consumer Sciences.
• Forney, J.C., Park, E.J., & Brandon, L.. (2003). The influence of ethnicity on hedonic and utility store attributes.
• Park, E. J. and Brandon, L.. (2003). The influence of ethnicity on hedonic and utility store attributes.. TAFCS Research Journal. 1 (8) 20-22. Texas, Texas Association of Family and Consumer Sciences.
• Brandon, L., & Forney, J. C.. (2002). Influences on female purchase motivations and product satisfaction: A comparison of casual and formal lifestyles and Anglo and Hispanic Ethnicity.
• Forney, J. C., & Brandon, L.. (2002). The importance of evaluative criteria when purchasing casual apparel and home furnishings: A comparison of casual and formal lifestyles.
• Brandon, L.. (2002). The importance of evaluative criteria when purchasing casual apparel and home furnishings: A comparison of casual and formal lifestyles.. TAFCS Research Journal. 1 (7) 9-11, 24. Texas, Texas Association of Family and Consumer Sciences.
• Brandon, L., & McLain-Kark, J.. (2001). Effects of hand-drawing and CAD techniques on design development: A comparison of design merit ratings.
• Forney, J. C., & Brandon, L.. (2001). Ethnic influences on acquisition source use across product categories.
• Brandon, L., Knight, D., & Crutsinger, C.. (2001). The value supply chain: Determinants of retailers' service expectations.
• Brandon, L., Knight, D., & Crutsinger, C.. (2001). The value supply chain: Determinants of retailers' service expectations. Texas Association of Family and Consumer Science Research Journal. 1 (6) 1-3.
• Forney, J.C. & Brandon, L.. (2000). Anglo and Hispanic female consumers' information search for casual apparel and home furnishings.
• Brandon, L.. (2000). Anglo and Hispanic female consumers' information search for casual apparel and home furnishings.. TAFCS Research Journal. 1 (5) 1-3. Texas, Texas Association of Family and Consumer Sciences.
• Brandon, L.. (2000). Relaxed furnishings, not relaxed fashionability: What consumers want in casual home furnishings.
• Crutsinger, C.and Brandon, L. (1999). Attitudes toward technology use: The effect of cognitive and sensory innovativeness.. TAFCS Research Journal. 1 (4) 25-27. Texas, Texas Association of Family and Consumer Sciences.
• Crutsinger, C., Brandon, L. & Forney, J.. (1999). Attitudes toward technology use: The effects of cognitive and sensory innovativeness.
• Crutsinger, C., Brandon, L., & Forney, J. C.. (1999). Attitudes toward use of technology: The effects of cognitive and sensory innovativeness. Texas Association of Family and Consumer Science Research Journal. 1 (4) 25-27.
• Brandon, L.. (1999). Consumer purchase commitment: Importance of home office furniture features.
• Perritt, M., & Brandon, L.. (1994). Dolls, dinosaurs, & design: Creating personal living environments for children.
• Brandon, L.. (1994). Tucker house bed & breakfast: Adaptive use of a university property.

Contracts, Grants and Sponsored Research

Grant - Research

• Brandon, B.L. (Principal), Forney, J.C. (Co-Principal), Knight, D.K. (Co-Principal), Mihalick, L.S. (Co-Principal), Min, J. (Co-Principal), "Navigating Consumer Experiences in the Covid-19 World: GIS & Big Data Applications, Analysis & Insights for Retail, Hospitality &Tourism.," sponsored by UNT Team Mentoring Grant, University of North Texas, $3000 Funded. (2020 - 2021).
• Forney, J.C. (Principal), Knight, D.K. (Co-Principal), Rice, M. (Supporting), Brandon, B.L. (Supporting), Min, J.E. (Supporting), Sankary, G. (Other), Mihalick, L. (Other), Sifford, K. (Supporting), Sindi, B. (Supporting), "Interdisciplinary Digital Data Insight Team - Office of Provost & Academic Affairs," sponsored by UNT Office of the Provost & Division of Academic Affairs, University of North Texas, $3000 Funded. (2020 - 2021).
• Forney, J.C. (Principal), Brandon, B.L. (Co-Principal), "Ethnic Consumer Value Orientations in Extended Decision Making for Apparel and Home Furnishings Purchases," sponsored by UNT – Research Opportunities Program (ROP), University of North Texas, $3500 Funded. (1997 - 1997).

Grant - Teaching

• Brandon, L., "Increasing Teaching, Learning, and Research Potential through Exploration and Experience of E-Commerce and Digital Environments in the Furnishings Industry," sponsored by UNT Mentoring Grant, University of North Texas, $1480.00 Funded. (2016 - 2017).