Faculty Profile

Blair Kidwell

Blair Kidwell

Title
Associate Professor
Department
Marketing, Logistics, and Operations Management
College
College of Business

    

Education

PhD, Virginia Tech, 2004.
Major: Marketing
Degree Specialization: Consumer Behavior
Dissertation Title: Emotional Intelligence in Consumer Behavior: Ability, Confidence and Calibration as Predictors of Performance
BS, Boise State University, 1998.
Major: Psychology
Degree Specialization: Social Psychology

Current Scheduled Teaching*

MKTG 6950.706, Doctoral Dissertation, Summer 2020

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

MKTG 3660.007, Advertising Management, Spring 2020 Syllabus
MKTG 6950.718, Doctoral Dissertation, Spring 2020
MKTG 6900.708, Special Problems, Spring 2020
MKTG 6950.706, Doctoral Dissertation, Fall 2019
MKTG 6010.001, Seminar in Marketing Thought, Fall 2019 Syllabus SPOT
LSCM 6900.712, Special Problems, Fall 2019 Syllabus
MKTG 6900.706, Special Problems, Fall 2019
MKTG 6900.712, Special Problems, Fall 2019 Syllabus
MKTG 6950.706, Doctoral Dissertation, Summer 5W2 2019
MKTG 3660.007, Advertising Management, Spring 2019 Syllabus SPOT
MKTG 6950.718, Doctoral Dissertation, Spring 2019
MKTG 6940.758, Individual Research, Spring 2019
MKTG 6950.706, Doctoral Dissertation, Fall 2018
MKTG 6940.706, Individual Research, Fall 2018
MKTG 6010.001, Seminar in Marketing Thought, Fall 2018 SPOT
LSCM 6900.701, Special Problems, Fall 2018 SPOT
MKTG 6900.707, Special Problems, Fall 2018 SPOT
LSCM 6900.707, Special Problems, Summer 10W 2018 SPOT
MKTG 6900.700, Special Problems, Summer 5W2 2018
MKTG 6900.707, Special Problems, Summer 10W 2018 SPOT
MKTG 6940.758, Individual Research, Spring 2018
LSCM 6900.705, Special Problems, Spring 2018
MKTG 4900.701, Special Problems, Spring 2018
MKTG 6900.707, Special Problems, Spring 2018
MKTG 6900.708, Special Problems, Spring 2018
MKTG 4120.002, Consumer Behavior, Fall 2017 Syllabus SPOT
MKTG 6940.706, Individual Research, Fall 2017
LSCM 6900.706, Special Problems, Fall 2017
MKTG 6900.706, Special Problems, Fall 2017

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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