Blair L. Kidwell

Previous Scheduled Teaching

Published Intellectual Contributions

Journal Article

• Jones, N., Kidwell, B. (2024). Success Is Not Final, Failure Is Not Fatal: How Failure vs. Success Messaging Leads to Preference for Masculine Brands. Journal of Marketing Research.
• Jones, N., Kidwell, B.L. (2023). Measuring gender in consumer research: Validity and consumer welfare. Journal of Consumer Affairs.
• Hasford, J., Kidwell, B., Hardesty, D. (2022). Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud. Journal of Consumer Research.
• Ahmad, F., Guzman, F., Kidwell, B. (2022). Effective messaging strategies to increase brand love for sociopolitical activist brands. Journal of Business Research. 151 609-622.
• Kidwell, B., Hasford, J., Hardesty, D., Turner, B. (2021). Emotional Calibration and Salesperson Performance. Journal of Marketing.
• Farmer, A., Kidwell, B., Hardesty, D. (2021). The politics of choice: political ideology and intolerance of ambiguity. Journal of Consumer Psychology.
• Farmer, A., Kidwell, B., Hardesty, D. (2020). Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving. Journal of Consumer Psychology.
• Kidwell, B., Kidwell, V., Blocker, C., Mas, E. (2020). Birds of a feather feel together: Emotional ability similarity in consumer interactions. Journal of Consumer Research.
• Hasford, J., Hardesty, D., Kidwell, B. (2019). Deliberation or distraction: How the presentation format of choice information impacts complex decision making. Journal of Business Research. 103 (10) 195-205.
• Hasford, J., Kidwell, B.L., Kidwell, V.N. (2018). Happy Wife, Happy Life: Food Choices in Romantic Relationships. Journal of Consumer Research.
• Hasford, J., Kidwell, B.L., Hardesty, D. (2018). Emotional ability and associative learning: How experiencing and reasoning about emotions impacts evaluative conditioning. Journal of Consumer Research.
• Kidwell, B.L., Hasford, J., Hardesty, D.M. (2015). Emotional ability training and mindful eating. Journal of Marketing Research. 52 (1) 105–119. American Marketing Association.
• Kidwell, B.L., Hasford, J. (2014). Emotional ability and nonverbal Communication. Psychology & Marketing. 31 (7) 526–538.
• Kidwell, B.L., Farmer, A., Hardesty, D.M. (2013). Getting liberals and conservatives to go green: Political ideology and congruent appeals. Journal of Consumer Research. 40 (2) 350–367. The University of Chicago Press.
• Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B.L., Miller, E.G., Motley, C.M., Peter, P.C., Rajagopal, P., Scott, M.L., others. (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66 (8) 1211–1218. Elsevier.
• Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B.L., Miller, E.G., Motley, C.M., Peter, P.C., Rajagopal, P., Scott, M.L., Vallen, B. (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66 (8) 1211-1218.
• Kidwell, B.L., Hardesty, D.M., Murtha, B.R., Sheng, S. (2012). A closer look at emotional intelligence in marketing exchange. Other. 4 (1) 24–31.
• Hardesty, D.M., Bearden, W.O., Haws, K.L., Kidwell, B.L. (2012). Enhancing perceptions of price–value associated with price-matching guarantees. Journal of Business Research. 65 (8) 1096–1101. Elsevier.
• Kidwell, B.L., Farmer, A., Hardesty, D. (2012). Political Ideology, Persuasive Appeals, and Sustainability. Other.
• Kidwell, B.L., Hardesty, D.M., Murtha, B.R., Sheng, S. (2011). Emotional intelligence in marketing exchanges. Journal of Marketing. 75 (1) 78–95. Am Marketing Assoc.
• Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B.L., Miller, E.G., Motley, C.M., Peter, P.C., Rajagopal, P., Scott, M.L., others. (2011). The quest for eating right: Advancing food well-being. Other. (19) 1. Dr. Ekant Veer, Associate Professor, University of Canterbury.
• Kidwell, B.L., Jewell, R.D. (2010). The motivational impact of perceived control on behavioral intentions. Journal of Applied Social Psychology. 40 (9) 2407–2433. Blackwell Publishing Inc.
• Kidwell, B.L., Hardesty, D.M., Childers, T.L. (2008). Emotional calibration effects on consumer choice. Journal of Consumer Research. 35 (4) 611–621. The University of Chicago Press.
• Kidwell, B.L., Jewell, R.D. (2008). The influence of past behavior on behavioral intent: An information-processing explanation. Psychology & Marketing. 25 (12) 1151–1166. Wiley Subscription Services, Inc., A Wiley Company.
• Kidwell, B.L., Hardesty, D.M., Childers, T.L. (2007). Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making. Journal of Consumer Research. 35 (1) 154–166. The University of Chicago Press.
• Kidwell, B.L., McFarland, R.G., Avila, R.A. (2007). Perceiving emotion in the buyer–seller interchange: the moderated impact on performance. Other. 27 (2) 119–132. Routledge.
• Kidwell, B.L., Jewell, R.D. (2007). The Moderating Effects of Past Experience on Behavioral Intentions. Other.
• McFarland, R.G., Kidwell, B.L. (2006). An examination of instrumental and expressive traits on performance: The mediating role of learning, prove, and avoid goal orientations. Other. 26 (2) 143–159. Routledge.
• Jewell, R.D., Kidwell, B.L. (2005). The moderating effect of perceived control on motivation to engage in deliberative processing. Psychology & Marketing. 22 (9) 751–769. Wiley Subscription Services, Inc., A Wiley Company.
• Kidwell, B.L., Turrisi, R. (2004). An examination of college student money management tendencies. Other. 25 (5) 601–616. Elsevier.
• Moorman, C., Diehl, K., Brinberg, D., Kidwell, B.L. (2004). Subjective knowledge, search locations, and consumer choice. Journal of Consumer Research. 31 (3) 673–680. The University of Chicago Press.
• Kidwell, B.L., Jewell, R.D. (2003). An examination of perceived behavioral control: internal and external influences on intention. Psychology & Marketing. 20 (7) 625–642. Wiley Subscription Services, Inc., A Wiley Company.
• Kidwell, B.L., Brinberg, D., Turrisi, R. (2003). Determinants of money management behavior. Journal of Applied Social Psychology. 33 (6) 1244–1260. Blackwell Publishing Ltd.
• Kidwell, B.L., Jewell, R.D. (2003). The moderated influence of internal control: An examination across health-related behaviors. Journal of Consumer Psychology. 13 (4) 377–386. Elsevier.
• Kidwell, B.L., Turrisi, R. (2000). A cognitive analysis of credit card acquisition and college student financial development. Journal of College Student Development. 41 (6) 589. Johns Hopkins University Press.

Poster

• Kidwell, B., Bennett, A.R., Hasford, J., Hardesty, D., Burchett, M. (2018). How does it make you feel? The effects of emotional reasoning on decision-making. Other.