Faculty Profile

Blair Kidwell

Blair Kidwell

Title
Professor
Department
Marketing
College
College of Business
Professor
Marketing
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, Virginia Tech, 2004. 
Major: Business - Marketing
Degree Specialization: Consumer Behavior
Dissertation Title: Emotional Intelligence in Consumer Behavior: Ability, Confidence and Calibration as Predictors of Performance
BS, Boise State University, 1998. 
Major: Psychology
Degree Specialization: Social Psychology





          

        
                

          
Current Scheduled Teaching*


          
MKTG 6950.718, Doctoral Dissertation, Spring 2024 
MKTG 6900.708, Special Problems, Spring 2024 


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 3660.007, Advertising Management, Fall 2023 Syllabus SPOT
                    

                    MKTG 6950.706, Doctoral Dissertation, Fall 2023 
                    

                    MKTG 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop   Marketing, Fall 2023 Syllabus SPOT
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2023 Syllabus SPOT
                    

                    MKTG 3660.007, Advertising Management, Summer 5W1 2023 Syllabus SPOT
                    

                    MKTG 6950.709, Doctoral Dissertation, Summer 10W 2023 
                    

                    MKTG 5150.008, Marketing Management, Summer 10W 2023 Syllabus SPOT
                    

                    MKTG 3660.007, Advertising Management, Spring 2023 Syllabus SPOT
                    

                    MKTG 6950.718, Doctoral Dissertation, Spring 2023 
                    

                    MKTG 6900.708, Special Problems, Spring 2023 
                    

                    MKTG 6950.706, Doctoral Dissertation, Fall 2022 
                    

                    MKTG 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop   Marketing, Fall 2022 Syllabus SPOT
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2022 Syllabus SPOT
                    

                    MKTG 3660.007, Advertising Management, Summer 5W1 2022 Syllabus SPOT
                    

                    MKTG 5150.008, Marketing Management, Summer 10W 2022 Syllabus SPOT
                    

                    MKTG 3660.007, Advertising Management, Spring 2022 Syllabus SPOT
                    

                    MKTG 6950.718, Doctoral Dissertation, Spring 2022 
                    

                    MKTG 6900.708, Special Problems, Spring 2022 
                    

                    MKTG 6950.706, Doctoral Dissertation, Fall 2021 
                    

                    LSCM 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop Logistics Systems, Fall 2021 Syllabus SPOT
                    

                    MKTG 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop Marketing, Fall 2021 Syllabus SPOT
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2021 Syllabus SPOT
                    

                    MKTG 6900.706, Special Problems, Fall 2021 
                    

                    MKTG 3660.007, Advertising Management, Summer 5W1 2021 Syllabus SPOT
                    

                    MKTG 3660.007, Advertising Management, Spring 2021 Syllabus SPOT
                    

                    MKTG 6940.758, Individual Research, Spring 2021 
                    

                    LSCM 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop   Logistics Systems, Fall 2020  SPOT
                    

                    LSCM 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop   Logistics Systems, Fall 8W2 2020 
                    

                    MKTG 6001.001, Guidance for Research, Education Effectiveness and Networking Workshop   Marketing, Fall 2020  SPOT
                    

                    MKTG 6940.706, Individual Research, Fall 2020 
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2020  SPOT
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 8W2 2020 
                    

                    MKTG 6950.706, Doctoral Dissertation, Summer 10W 2020 
                    

                    MKTG 3660.007, Advertising Management, Spring 2020 Syllabus
                    

                    MKTG 6950.718, Doctoral Dissertation, Spring 2020 
                    

                    MKTG 6900.708, Special Problems, Spring 2020 
                    

                    MKTG 6950.706, Doctoral Dissertation, Fall 2019 
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2019 Syllabus SPOT
                    

                    LSCM 6900.712, Special Problems, Fall 2019 Syllabus
                    

                    MKTG 6900.706, Special Problems, Fall 2019 
                    

                    MKTG 6900.712, Special Problems, Fall 2019 Syllabus
                    

                    MKTG 6950.706, Doctoral Dissertation, Summer 5W2 2019 
                    

                    MKTG 3660.007, Advertising Management, Spring 2019 Syllabus SPOT
                    

                    MKTG 6950.718, Doctoral Dissertation, Spring 2019 
                    

                    MKTG 6940.758, Individual Research, Spring 2019 
                    

                    MKTG 6950.706, Doctoral Dissertation, Fall 2018 
                    

                    MKTG 6940.706, Individual Research, Fall 2018 
                    

                    MKTG 6010.001, Seminar in Marketing Thought, Fall 2018  SPOT
                    

                    LSCM 6900.701, Special Problems, Fall 2018  SPOT
                    

                    MKTG 6900.707, Special Problems, Fall 2018  SPOT
                    

                    LSCM 6900.707, Special Problems, Summer 10W 2018  SPOT
                    

                    MKTG 6900.700, Special Problems, Summer 5W2 2018 
                    

                    MKTG 6900.707, Special Problems, Summer 10W 2018  SPOT
                    

                    MKTG 6940.758, Individual Research, Spring 2018 
                    

                    LSCM 6900.705, Special Problems, Spring 2018 
                    

                    MKTG 4900.701, Special Problems, Spring 2018 
                    

                    MKTG 6900.707, Special Problems, Spring 2018 
                    

                    MKTG 6900.708, Special Problems, Spring 2018 
                    

                    MKTG 4120.002, Consumer Behavior, Fall 2017 Syllabus SPOT
                    

                    MKTG 6940.706, Individual Research, Fall 2017 
                    

                    LSCM 6900.706, Special Problems, Fall 2017 
                    

                    MKTG 6900.706, Special Problems, Fall 2017 

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Journal Article
Jones, N., Kidwell, B.  (2023). Success Is Not Final, Failure Is Not Fatal: How Failure vs. Success Messaging Leads to Preference for Masculine Brands. Journal of Marketing Research. 
Jones, N., Kidwell, B. L. (2023). Measuring gender in consumer research: Validity and consumer welfare. Journal of Consumer Affairs. 
Hasford, J., Kidwell, B., Hardesty, D.  (2022). Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud. Journal of Consumer Research. 
Ahmad, F., Guzman, F., Kidwell, B.  (2022). Effective messaging strategies to increase brand love for sociopolitical activist brands. Journal of Business Research. 151, 609-622. 
Kidwell, B., Hasford, J., Hardesty, D., Turner, B.  (2021). Emotional Calibration and Salesperson Performance. Journal of Marketing. 
Farmer, A., Kidwell, B., Hardesty, D.  (2021). The politics of choice: political ideology and intolerance of ambiguity. Journal of Consumer Psychology. 
Farmer, A., Kidwell, B., Hardesty, D.  (2020). Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving. Journal of Consumer Psychology. 
Kidwell, B., Kidwell, V., Blocker, C., Mas, E.  (2020). Birds of a feather feel together: Emotional ability similarity in consumer interactions. Journal of Consumer Research. 
Hasford, J., Hardesty, D., Kidwell, B.  (2019). Deliberation or distraction: How the presentation format of choice information impacts complex decision making. Journal of Business Research. 103(10), 195-205. 
Hasford, J., Kidwell, B. L., Kidwell, V. N. (2018). Happy Wife, Happy Life: Food Choices in Romantic Relationships. Journal of Consumer Research. 
Hasford, J., Kidwell, B. L., Hardesty, D.  (2018). Emotional ability and associative learning: How experiencing and reasoning about emotions impacts evaluative conditioning. Journal of Consumer Research. 
Kidwell, B. L., Hasford, J., Hardesty, D. M. (2015). Emotional ability training and mindful eating. Journal of Marketing Research. 52(1), 105–119. American Marketing Association. 
Kidwell, B. L., Hasford, J.  (2014). Emotional ability and nonverbal Communication. Psychology & Marketing. 31(7), 526–538. 
Kidwell, B. L., Farmer, A., Hardesty, D. M. (2013). Getting liberals and conservatives to go green: Political ideology and congruent appeals. Journal of Consumer Research. 40(2), 350–367. The University of Chicago Press. 
Bublitz, M. G., Peracchio, L. A., Andreasen, A. R., Kees, J., Kidwell, B. L., Miller, E. G., Motley, C. M., Peter, P. C., Rajagopal, P., Scott, M. L., others,  (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66(8), 1211–1218. Elsevier. 
Bublitz, M. G., Peracchio, L. A., Andreasen, A. R., Kees, J., Kidwell, B. L., Miller, E. G., Motley, C. M., Peter, P. C., Rajagopal, P., Scott, M. L., Vallen, B.  (2013). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research. 66(8), 1211-1218. 
Kidwell, B. L., Hardesty, D. M., Murtha, B. R., Sheng, S.  (2012). A closer look at emotional intelligence in marketing exchange. Other. 4(1), 24–31. 
Hardesty, D. M., Bearden, W. O., Haws, K. L., Kidwell, B. L. (2012). Enhancing perceptions of price–value associated with price-matching guarantees. Journal of Business Research. 65(8), 1096–1101. Elsevier. 
Kidwell, B. L., Farmer, A., Hardesty, D.  (2012). Political Ideology, Persuasive Appeals, and Sustainability. Other. 
Kidwell, B. L., Hardesty, D. M., Murtha, B. R., Sheng, S.  (2011). Emotional intelligence in marketing exchanges. Journal of Marketing. 75(1), 78–95. Am Marketing Assoc. 
Bublitz, M. G., Peracchio, L. A., Andreasen, A. R., Kees, J., Kidwell, B. L., Miller, E. G., Motley, C. M., Peter, P. C., Rajagopal, P., Scott, M. L., others,  (2011). The quest for eating right: Advancing food well-being. Other. (19), 1. Dr. Ekant Veer, Associate Professor, University of Canterbury. 
Kidwell, B. L., Jewell, R. D. (2010). The motivational impact of perceived control on behavioral intentions. Journal of Applied Social Psychology. 40(9), 2407–2433. Blackwell Publishing Inc. 
Kidwell, B. L., Hardesty, D. M., Childers, T. L. (2008). Emotional calibration effects on consumer choice. Journal of Consumer Research. 35(4), 611–621. The University of Chicago Press. 
Kidwell, B. L., Jewell, R. D. (2008). The influence of past behavior on behavioral intent: An information-processing explanation. Psychology & Marketing. 25(12), 1151–1166. Wiley Subscription Services, Inc., A Wiley Company. 
Kidwell, B. L., Hardesty, D. M., Childers, T. L. (2007). Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making. Journal of Consumer Research. 35(1), 154–166. The University of Chicago Press. 
Kidwell, B. L., McFarland, R. G., Avila, R. A. (2007). Perceiving emotion in the buyer–seller interchange: the moderated impact on performance. Other. 27(2), 119–132. Routledge. 
Kidwell, B. L., Jewell, R. D. (2007). The Moderating Effects of Past Experience on Behavioral Intentions. Other. 
McFarland, R. G., Kidwell, B. L. (2006). An examination of instrumental and expressive traits on performance: The mediating role of learning, prove, and avoid goal orientations. Other. 26(2), 143–159. Routledge. 
Jewell, R. D., Kidwell, B. L. (2005). The moderating effect of perceived control on motivation to engage in deliberative processing. Psychology & Marketing. 22(9), 751–769. Wiley Subscription Services, Inc., A Wiley Company. 
Kidwell, B. L., Turrisi, R.  (2004). An examination of college student money management tendencies. Other. 25(5), 601–616. Elsevier. 
Moorman, C., Diehl, K., Brinberg, D., Kidwell, B. L. (2004). Subjective knowledge, search locations, and consumer choice. Journal of Consumer Research. 31(3), 673–680. The University of Chicago Press. 
Kidwell, B. L., Jewell, R. D. (2003). An examination of perceived behavioral control: internal and external influences on intention. Psychology & Marketing. 20(7), 625–642. Wiley Subscription Services, Inc., A Wiley Company. 
Kidwell, B. L., Brinberg, D., Turrisi, R.  (2003). Determinants of money management behavior. Journal of Applied Social Psychology. 33(6), 1244–1260. Blackwell Publishing Ltd. 
Kidwell, B. L., Jewell, R. D. (2003). The moderated influence of internal control: An examination across health-related behaviors. Journal of Consumer Psychology. 13(4), 377–386. Elsevier. 
Kidwell, B. L., Turrisi, R.  (2000). A cognitive analysis of credit card acquisition and college student financial development. Journal of College Student Development. 41(6), 589. Johns Hopkins University Press. 
Poster
Kidwell, B., Bennett, A. R., Hasford, J., Hardesty, D., Burchett, M.  (2018). How does it make you feel? The effects of emotional reasoning on decision-making. Other. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   	
		
		
	  

	

	

	
	

  
  
  

  	

		

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					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
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    • The course content was
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    • The instructor’s contribution to the course was
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    • The instructor’s effectiveness in teaching the subject matter was
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  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
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    • The intellectual challenge presented was
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    • The amount of effort you put into this course was
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    • The amount of effort to succeed in this course was
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    • Your involvement in course (doing assignments, attending classes, etc.) was
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