Faculty Profile

Bharath Josiam

Title
Professor
Department
Hospitality, Event and Tourism Management
College
College of Merchandising, Hospitality and Tourism

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, University of Minnesota, 1999. 
Major: Education
Degree Specialization: Business and Marketing Education
Dissertation Title: Analyzing The Impact of Work on In-School Adolescents.
MS, University of Massachusetts, 1987. 
Major: Hotel, Restaurant & Travel Administration
BCOM, University of Delhi, 1982. 
Major: Commerce
Diploma (International), Institute of Hotel Management, Catering & Nutrition, 1978. 
Major: Hotel Management, Catering, and Nutrition





          

        
                

          
Current Scheduled Teaching*


          
No current or future courses scheduled.


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    INFO 6950.041, Doctoral Dissertation, Fall 2022 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2022 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2022 Syllabus SPOT
                    

                    INFO 6950.715, Doctoral Dissertation, Spring 2022 
                    

                    HMGT 3700.001, Hotel Operations, Spring 2022 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2022  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Fall 2021 Syllabus SPOT
                    

                    INFO 6660.706, Readings in Information Science, Fall 2021 Syllabus
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2021 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2021 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2021 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2021 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Fall 2020 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2020 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2020 Syllabus SPOT
                    

                    HMGT 5920.006, Problem in Lieu of Thesis, Summer 10W 2020 
                    

                    HMGT 3700.001, Hotel Operations, Spring 2020 Syllabus
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2020 Syllabus
                    

                    HMGT 3700.001, Hotel Operations, Fall 2019 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2019 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2019  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2019 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2019  SPOT
                    

                    HMGT 3300.003, Hospitality Industry Marketing and Sales, Fall 2018 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Fall 2018 Syllabus SPOT
                    

                    HMGT 5920.003, Problem in Lieu of Thesis, Fall 2018 
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2018  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2018 Syllabus SPOT
                    

                    HMGT 3300.002, Hospitality Industry Marketing and Sales, Spring 2018 Syllabus SPOT
                    

                    HMGT 3300.501, Hospitality Industry Marketing and Sales, Spring 2018  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2018 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2018  SPOT
                    

                    HMGT 3300.001, Hospitality Industry Marketing and Sales, Fall 2017 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Fall 2017 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2017  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2017 Syllabus SPOT
                    

                    HMGT 3300.002, Hospitality Industry Marketing and Sales, Spring 2017 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2017 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Fall 2016 Syllabus SPOT
                    

                    HMGT 2860.002, Management Foundations in the Hospitality Industry, Fall 2016 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2016  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2016 Syllabus SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2016 Syllabus SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2016 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2015  SPOT
                    

                    HMGT 2860.002, Management Foundations in the Hospitality Industry, Fall 2015  SPOT
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2015  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2015  SPOT
                    

                    HMGT 3700.001, Hotel Operations, Spring 2015 Syllabus
                    

                    HMGT 3700.002, Hotel Operations, Spring 2015 Syllabus
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2015 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2014 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Fall 2014 
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2014 
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2014 Syllabus
                    

                    HMGT 3700.001, Hotel Operations, Spring 2014 Syllabus
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2014 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2013 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Fall 2013 
                    

                    CMHT 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2013 
                    

                    HMGT 3700.001, Hotel Operations, Summer 5W2 2013 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Summer 5W2 2013 
                    

                    HMGT 3700.001, Hotel Operations, Spring 2013 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Spring 2013 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2013 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2012 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Fall 2012 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2012 
                    

                    HMGT 3700.001, Hotel Operations, Spring 2012 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Spring 2012 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2012 
                    

                    HMGT 3700.001, Hotel Operations, Fall 2011 Syllabus
                    

                    HMGT 3700.301, Hotel Operations, Fall 2011 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2011 
                    

                    SMHM 3700.001, Hotel Operations, Summer 5W2 2011 Syllabus
                    

                    SMHM 3700.301, Hotel Operations, Summer 5W2 2011 
                    

                    SMHM 3700.001, Hotel Operations, Spring 2011 Syllabus
                    

                    SMHM 3700.301, Hotel Operations, Spring 2011 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2011 
                    

                    SMHM 3700.001, Hotel Operations, Fall 2010 Syllabus
                    

                    SMHM 3700.301, Hotel Operations, Fall 2010 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2010 
                    

                    SMHM 3700.001, Hotel Operations, Summer 5W2 2010 
                    

                    SMHM 3700.301, Hotel Operations, Summer 5W2 2010 
                    

                    SMHM 2800.001, Foundations of International Travel and Tourism, Spring 2010 Syllabus
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2010 
                    

                    SMHM 4730.001, Hospitality Management Systems, Summer 5W2 2009 
                    

                    SMHM 4730.002, Hospitality Management Systems, Summer 5W2 2009 
                    

                    SMHM 5730.001, Hotel and Restaurant Management Systems, Summer 5W2 2009 
                    

                    SMHM 4730.001, Hospitality Management Systems, Spring 2009 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2009 
                    

                    SMHM 4730.001, Hospitality Management Systems, Fall 2008 
                    

                    SMHM 5730.001, Hotel and Restaurant Management Systems, Fall 2008 
                    

                    SMHM 3700.001, Hotel Operations, Fall 2008 
                    

                    SMHM 3700.002, Hotel Operations, Fall 2008 
                    

                    SMHM 3700.301, Hotel Operations, Fall 2008 
                    

                    SMHM 3700.302, Hotel Operations, Fall 2008 
                    

                    SMHM 5790.002, Field Experiences in Various Areas of Concentration, Summer 10W 2008 
                    

                    SMHM 4730.001, Hospitality Management Systems, Summer 5W2 2008 
                    

                    SMHM 4730.002, Hospitality Management Systems, Summer 5W2 2008 
                    

                    SMHM 4730.001, Hospitality Management Systems, Spring 2008 
                    

                    SMHM 4730.301, Hospitality Management Systems, Spring 2008 
                    

                    SMHM 5950.702, Master's Thesis, Spring 2008 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Spring 2008 
                    

                    SMHM 4730.001, Hospitality Management Systems, Fall 2007 
                    

                    SMHM 3700.001, Hotel Operations, Fall 2007 
                    

                    SMHM 3700.002, Hotel Operations, Fall 2007 
                    

                    SMHM 3700.301, Hotel Operations, Fall 2007 
                    

                    SMHM 3700.302, Hotel Operations, Fall 2007 
                    

                    SMHM 5950.004, Master's Thesis, Fall 2007 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Summer 5W2 2007 
                    

                    SMHM 4730.002, Hotel and Restaurant Management Systems, Summer 5W2 2007 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Spring 2007 
                    

                    SMHM 4730.002, Hotel and Restaurant Management Systems, Spring 2007 
                    

                    SMHM 4730.301, Hotel and Restaurant Management Systems, Spring 2007 
                    

                    SMHM 4730.302, Hotel and Restaurant Management Systems, Spring 2007 
                    

                    SMHM 3700.001, Hotel Operations, Spring 2007 
                    

                    SMHM 3700.301, Hotel Operations, Spring 2007 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Fall 2006 
                    

                    SMHM 3700.001, Hotel Operations, Fall 2006 
                    

                    SMHM 3700.301, Hotel Operations, Fall 2006 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2006 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Summer 5W2 2006 
                    

                    SMHM 3700.001, Hotel Operations, Summer 5W2 2006 
                    

                    SMHM 3700.301, Hotel Operations, Summer 5W2 2006 
                    

                    SMHM 2800.002, Foundations of International Travel and Tourism, Spring 2006 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Spring 2006 
                    

                    SMHM 4730.301, Hotel and Restaurant Management Systems, Spring 2006 
                    

                    SMHM 3700.001, Hotel Operations, Spring 2006 
                    

                    SMHM 3700.301, Hotel Operations, Spring 2006 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Fall 2005 
                    

                    SMHM 3700.001, Hotel Operations, Fall 2005 
                    

                    SMHM 3700.301, Hotel Operations, Fall 2005 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2005 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Summer 5W2 2005 
                    

                    SMHM 3700.001, Hotel Operations, Summer 5W2 2005 
                    

                    SMHM 3700.301, Hotel Operations, Summer 5W2 2005 
                    

                    SMHM 3450.002, Presentation Techniques, Summer 5W1 2005 
                    

                    SMHM 3450.302, Presentation Techniques, Summer 5W1 2005 
                    

                    SMHM 5900.701, Special Problems in Various Areas of Concentration, Summer 5W2 2005 
                    

                    SMHM 2800.002, Foundations of International Travel and Tourism, Spring 2005 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Spring 2005 
                    

                    SMHM 3700.002, Hotel Operations, Spring 2005 
                    

                    SMHM 3700.301, Hotel Operations, Spring 2005 
                    

                    SMHM 2800.001, Foundations of International Travel and Tourism, Fall 2004 
                    

                    SMHM 4730.001, Hotel and Restaurant Management Systems, Fall 2004 
                    

                    SMHM 5400.001, Research Applications in Merchandising and Hospitality Management, Fall 2004 
                    

                    SMHM 5910.705, Special Problems in Various Areas of Concentration, Fall 2004 

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Abstracts and Proceedings
Knight, D. K., Cours Anderson, K., Pookulangara, S., Josiam, B.  (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS. 
Knight, D. K., Pookulangara, S., Josiam, B., Cours Anderson, K.  (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA. 
Josiam, B. M., Crutsinger, C. A., Reynolds, J. S., Dotter, V., Thozhur, S., Baum, T., Devine, F.  (2007). An empirical study of the work attitudes of generation Y college students in the USA: The case of hospitality and merchandising undergraduate majors. AGBA Conference. 
Book Chapter
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections..  New York, NY: Taylor & Francis Group. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives..  New York, New York: Taylor & Francis. 
Josiam, B., Malave, R., Foster, C., Baldwin, W.  (2017). Assessing Quality of Food, Service and Customer Experience at a Restaurant: The Case of a Student- Run Restaurant In The USA.. Other. Chapter 6(Vinnie Jauhari), .  NJ: Apple Academic Press. 
Josiam, B. M. (2012). Detailed Chapter Outlines in Power Point, Chapters 1 – 13, Electronic Publication on website. As supplement to Instructors' Manual for Check-In Check-Out: Managing Hotel Operations, 9th Edition, Vallen, G.K., & Vallen, J.J.  Upper Saddle River, NJ: Prentice Hall. 
Josiam, B. M. (2008). Detailed Chapter Outlines in Power Point, Chapters 1 – 14, Electronic Publication on website. As supplement to Instructors' Manual for Check-In Check-Out: Managing Hotel Operations, 8th Edition, Vallen, G.K., & Vallen, J.J. 
Josiam, B. M. (2005). Detailed Chapter Outlines in Power Point, Chapters 1 – 14, Electronic Publication on CD-ROM. As supplement to Instructors' Manual for Check-In Check-Out: Managing Hotel Operations, 7th Edition, Vallen, G.K., & Vallen, J.J.. 
Josiam, B. M. (1995). Case Study - The Superior Inn and Conference Center, Omaha, Nebraska. In Marketing Leadership in Hospitality: Foundations and Practices, 2nd Edition, Lewis R. C, Chambers R. E, & Chacko H. E.. 
Josiam, B. M. (1995). Chapter Insert - Service Management. In Hospitality Management: A Human Resources Approach, 2nd Edition, Laurie J. Mullins. 
Conference Proceeding
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., K. D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations.  Seoul: Global Alliance of Marketing and Management Associations. 
Huang, R., Krier, L., Josiam, B., Kim, H. M. (2016). Empathetic self-regulation in dog owners’ travel behaviors. 73 Magazine. Full paper.  Denton: 2016 AGHTC conference. 1155 Union Circle #311100,
Josiam, B. M., Thozhur, S., Baum, T., Crutsinger, C. A., Reynolds, J. S., Devine, F. G. (2008). An empirical study of work attitudes of generation Y students in the USA; The case of hospitality and merchandising undergraduate majors. Proceedings of the Sixth Asia‑Pacific Council on Hotel, Restaurant, & Institutional Education (APAC-CHRIE). 
Josiam, B. M., Reynolds, J. S., Crutsinger, C. A., Lee, W., Thozhur, S., Baum, T., Devine, F.  (2007). Attitudes to work of generation Y students in hospitality management: A comparative analysis of students in the USA & UK. Proceedings of the IIMT Service Management Conference, New Delhi, India. 
Josiam, B. M., Crutsinger, C. A., Reynolds, J. S., Dotter, V.  (2007). GEN Y work attitudes: Understanding the career development of merchandising students. 
Josiam, B. M., Crutsinger, C. A., Reynolds, J. S., Dotter, V., Bloomquist, P.  (2007). Undergraduate program selection: Understanding the decision making process for merchandising students.  Ames, IA: International Textiles and Apparel Association, Iowa State University Library Digital Collections. 
Josiam, B. M., Crutsinger, C. A., Reynolds, J. S., Baum, T., Devine, F.  (2007). Attitudes to work of generation Y hospitality management students in South Korea. Proceedings of the Fifth Asia-Pacific Council on Hotel, Restaurant, & Institutional Education (APAC-CHRIE). 
Josiam, B. M., Reynolds, J. S., Bloomquist, P., Crutsinger, C. A. (2006). An empirical analysis of determinant factors in the selection of a hospitality management program on an American campus. Proceedings of the Fourth Asia-Pacific Council on Hotel, Restaurant, & Institutional Education (APAC-CHRIE). 
Josiam, B. M., Thozhur, s., Reynolds, J. S., Baum, T., Devine, F., Crutsinger, C. A. (2006). Attitudes to work of generation Y students in hospitality management in the USA: An empirical analysis. Proceedings of the Seventh Biennial Conference on Tourism in Asia:. 
Doctoral Dissertation
Josiam, B. M. (1999). Analyzing the Impact of Work on In-school Adolescents. University of Minnesota - Twin Cities. 
Journal Article
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., Dutta, K.  (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14(4), 390-403. Taylor & Francis Online. 
Pookulangara, S., Wen, H., Josiam, B. M. (2023). Consumer Attitudes toward Ordering from Cloud Kitchens: A Gender and Marital Status Perspective. International Journal of Contemporary Hospitality Management. 
Pookulangara, S. A., Parr, J., Kinley, T. R., Josiam, B. M. (2021). Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education. 14(3), 348-357. 
Wen, H., Pookulangara, S. A., Josiam, B. M. (2021). A Comprehensive Examination of Consumers' Intentions to Use Food Delivery Apps. British Food Journal. 124(5), 1737-1754. 
Huang, R., Krier, L., Josiam, B. M., Kim, H.  (2021). Understanding Consumer–Pet Relationship during Travel: A Model of Empathetic Self-Regulation in Canine Companionship. Journal of Quality Assurance in Hospitality and Tourism. 18. Routledge - Taylor & Francis Group. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31(2), 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
Josiam, B. M., Tao, Y., Chen, Y., Huang, T., Moody, B., Liu, T.  (2020). The Effect of Destination as Product Placement in Movies on Taiwanese Outbound Tourism. Optimization Journal of Research in Management. 12(1), 36-47.  Greater NOIDA - NCR: GL Bajaj Institute of Management and Research. 
Spears, D. L., Josiam, B. M., Virojphan, P., Ooi, A.  (2019). Malaysian tourists’ motivation & involvement of Southeast Asia tourism: A case study of Singapore and Bangkok. Optimization Journal of Research in Management. 13(1), 11.  Greater Noida: GL BAJAJ Institue of Management and Research. https://www.glbimr.org/optimization-11-2-jul-dec-2019.pdf#page=8
Leung, X., Josiam, B. M., Moody, B. M. (2019). “I’d like to order with a server.” an experimental study of restaurant menu performance. Asia Pacific Journal of Tourism Research. doi: 10.1080/10941665.2019.1696381
Spears, D. L., Josiam, B. M., Virojpan, A. M., Ooi, A. M. (2019). Malaysian Tourists’ Motivation, Involvement of Southeast Asia Tourist: A Case Study of Singapore and Bangkok. Organization Science. 11(2), 1-12.  Greater NOIDA, G.B. Nagar, Uttar Pradesh: GL Bajaj Institute of Management and Research. 
Wen, H., Josiam, B. M., Spears, D. L., Yang, Y.  (2018). Influence of movies and television on Chinese Tourists perception toward international tourism destinations. Tourism Management Perspectives. 28, 211-219. Elsevier. 
Josiam, B. M., Josiam, B. M. (2018). Residents’ Perceptions of Spring Break Tourism: The Involvement/Empowerment Perspective. Optimization Journal of Research in Management. 10(1), 1-11.  Greater NOIDA, G.B. Nagar, Uttar Pradesh: GL Bajaj Institute of Management and Research. 
Josiam, B. M., Sanghavi, P., Bahulkar, G., Reynolds, J. S. (2016). Customer Perceptions of Variable Pricing in the Lodging industry: A Justice Perspective. Optimization Journal of Research in Management. 8(2), 21–34. G.L. Bajaj Institute of Management and Research, Greater NOIDA, India. 
Jimenez-Chavez, R., Connors, P. L., Josiam, B. M. (2016). The Influence of Organic Labeling and Price on Restaurant Menu Choice. Journal of Nutrition Education and Behavior. 48(7), S105. Elsevier BV. http://dx.doi.org/10.1016/j.jneb.2016.04.279
Shephard, A. J., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Impact of fashion orientation on hispanic and non-hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. 38(1), 75–93. SAGE Publications Sage CA: Los Angeles, CA. 
Shephard, A., Pookulangara, S. A., Kinley, T. R., Josiam, B. M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management. 20(1), 4–18. Emerald Group Publishing Limited. 
Strubel, J., Josiam, B. M. Renegotiating gender through dress in Bollywood: The new Indian woman.. 3(3), 311-323.  Brighton:. 
Strzelecka, M., Josiam, B. M., Spears, D. L., Monterrubio, C. J. (2015). Looking At Residents’ Attitudes towards Spring Break Tourism in Texas through the Lens of Community Attachment. FIU Hospitality Review. 31(4), . Florida International University. 
Monterrubio, J. C., Josiam, B. M., Sosa, A. P. (2015). Spring break's social impacts and residents' attitudes in Cancun, Mexico: a qualitative approach. International Journal of Tourism Anthropology. 4(2), 145. Inderscience Publishers. http://dx.doi.org/10.1504/ijta.2015.070069
Josiam, B. M., Monterrubio, J. C., Duncan, J. L. (2015). Tequila at Sunrise: Spring Break Travel Motivations and Risk Behaviors of American Students in Acapulco, Mexico. FIU Hospitality Review. 31(4), . Florida International University. 
Duncan, J. L., Josiam, B. M., Kim, Y. H., Kalldin, A. C. (2015). Using factor-cluster analysis to segment patrons of casual dining establishments in the United States. British Food Journal. 117(4), 1377–1398. Emerald Group Publishing Limited. 
Josiam, B. M., Spears, D. L., Pookulangara, S. A., Dutta, K., Kinley, T. R., Duncan, J. L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21(3), 251–261. Sage Publications Sage UK: London, England. 
Monterrubio, J. C., Sosa, P. A., Josiam, B. M. (2015). Spring break e impacto social en Cancún, México. Un estudio para la gestión del turismo. 15, 149. Universidad Externado de Colombia. http://dx.doi.org/10.18601/01207555.n15.09
Josiam, B. M., Kalldin, A. C., Duncan, `. L. (2015). Using the Involvement Construct to Understand the Motivations of Customers of Casual Dining Restaurants in the USA. 31(4), . 
Knight, D. K., Anderson, K. C., Josiam, B. M. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective.. Journal of Retailing and Consumer Services. 21(5), 676-684. 
Park, H., Xiang, Z., Josiam, B. M., Kim, H.  (2014). Personal Profile Information as Cues of Credibility in Online Travel Reviews. Anatolia: An International Journal of Tourism and Hospitality Research. 25(1), 13–23. 
Pookulangara, S. A., Kim, J., Josiam, B. M., Thombre, A.  (2014). Intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing. 5(4), 269-282. Informa UK Limited. http://dx.doi.org/10.1080/20932685.2014.927659
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31(4), . Florida International University. 
Josiam, B. M., Henry, W.  (2014). Eatertainment: Utilitarian and hedonic motivations for patronizing fun experience restaurants. Other. 144, 187–202. Elsevier. 
Shephard, A. J., Kinley, T. R., Josiam, B. M. (2014). Fashion leadership, shopping enjoyment, and gender: Hispanic versus, Caucasian consumers׳ shopping preferences. Journal of Retailing and Consumer Services. 21(3), 277-283. Elsevier BV. http://dx.doi.org/10.1016/j.jretconser.2014.02.006
Josiam, B. M., Malave, R. A., Foster, C., Baldwin, W.  (2014). ASSESSING QUALITY OF FOOD, SERVICE AND CUSTOMER EXPERIENCE AT A RESTAURANT: THE CASE OF A STUDENT-RUN RESTAURANT IN THE USA. Other. 14(1), 49-73. CRC Press. 
Pookulangara, S. A., Kinley, T. R., Josiam, B. M., Spears, D. L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2(1), 50–63. 
Siri, R., Kennon, L. R., Josiam, B. M., Spears, D. L. (2012). Exploring Indian tourists’ motivation and perception of Bangkok. Tourismos: An International Multidisciplinary Journal of Tourism. 7(1), 61–79. 
Josiam, B. M., Foster, C., Bahulkar, G.  (2012). For Whom The Menu Informs: a Market Segmentation Approach to Nutritional Information on Restaurant Menus. Tourismos: An International Multidisciplinary Journal of Tourism. 7(2), 237–259. 
Siri, R., Kennon, L. R., Josiam, B. M., Spears, D. L. (2012). Indian tourists' satisfaction of Bangkok.. Journal of Services Research. 12(1), 25-42. 
Josiam, B. M., Huang, T., Bahulkar, G. A., Spears, D. L., Kennon, L. R. (2012). Segmenting Taiwanese Travelers on Cruises in North America: Comparing the Involvement and Cluster Approach: 探讨台湾旅客参加北美邮轮旅游的细分市场： 比较涉入程度及群集分析的观点. Journal of China Tourism Research. 8(1), 78–96. Taylor & Francis Group. 
Spears, D. L., Josiam, B. M., Kinley, T. R., Pookulangara, S. A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30(1), 54–75. 
Josiam, B. M., Clay, J. M., Graff, S.  (2011). Who will stay and who will go: predicting club general manager turnover.. Tourismos: An International Multidisciplinary Journal of Tourism. 6(2), 17-31. 
Josiam, B. M., Devine, F. G., Thozhur, S., Baum, T., Crutsinger, C. A., Reynolds, J. S. (2010). Attitudes to work of Generation Y students in hospitality management: A comparative analysis of students in England, Scotland and Northern Ireland. Journal of Hospitality & Tourism Education. 22(1), 44–53. Taylor & Francis Group. 
Kinley, T. R., Josiam, B. M., Lockett, F.  (2010). Shopping behavior and the involvement construct. Journal of Fashion Marketing and Management. 14(4), 562-575. Emerald. http://dx.doi.org/10.1108/13612021011081742
Josiam, B. M., Crutsinger, C. A., Reynolds, J. S., Dotter, T., Thozhur, S., Baum, T., Devine, F. G. (2009). An empirical study of the work attitudes of generation Y college students in the USA: The case of hospitality and merchandising undergraduate majors. Journal of Services Research. 9(1), 5-30. Vedatya Institute. 
Josiam, B. M., Foster, C.  (2009). Nutritional information on restaurant menus: Who cares and why restauranteurs should bother. International Journal of Contemporary Hospitality Management. 21(7), 876–891. Emerald Group Publishing Limited. 
Josiam, B. M., Huang, T., Spears, D. L., Kennon, L. R., Bahulkar, G. A. (2009). Understanding Ethnic Chinese Travelers on North American Cruise Tours: Motivations, Perceptions, and Satisfaction of Cruisers. Journal of China Tourism Research. 5(1), 77-101. Informa UK Limited. http://dx.doi.org/10.1080/19388160802711428
Josiam, B. M., Frazier, R.  (2008). Who am I? Where did I Come from? Where do I go to Find out? Genealogy, the Internet and Tourism. Tourismos: An International Multidisciplinary Journal of Tourism. 3(2), 35–56. 
Josiam, B. M., Reynolds, J. S., Thozur, S., Crutsinger, C. A., Baum, T., Devine, F. G. (2008). Attitudes to work of Generation Y Students in Hospitality Management: A Comparative analysis of students in the United States and the United Kingdom.. Journal of Foodservice Business Research. 11(3), 295-314. 
Josiam, B. M., Sohail, S., Monteiro, P.  (2007). Curry cuisine: Perceptions of Indian restaurants in Malaysia. Tourismos: An International Multidisciplinary Journal of Tourism. 2(2), 25–37. 
Josiam, B. M., Kinley, T. R., (2005). Involvement and the Tourist Shopper: Using the Involvement Construct to Segment the American Tourist Shopper at the Mall. 11(2), 135-154. 
Lee, W., Josiam, B. M. (2004). A framework for assessing national convention tourism competitiveness: an exploratory study. Journal of International Business and Entrepreneurship. 2(2), 105. Inderscience Publishers. http://dx.doi.org/10.1504/jibed.2004.007859
Josiam, B. M., Monteiro, P. A. (2004). Tandoori tastes: perceptions of Indian restaurants in America. International Journal of Contemporary Hospitality Management. 16(1), 18–26. Emerald Group Publishing Limited. 
Josiam, B. M., Mattson, M., Sullivan, P.  (2004). The Historaunt: heritage tourism at Mickey's Dining Car. Tourism Management. 25(4), 453-461. Elsevier BV. http://dx.doi.org/10.1016/s0261-5177(03)00126-2
Kinley, T. R., Josiam, B. M., Kim, Y.  (2003). Why and Where Tourists Shop: Motivations of Tourist Shoppers and Their Preferred Shopping Center Attributes. 10(1), 7-28. 
Upchruch, R., Josiam, B. M. (2000). An ounce of prevention: crime strategies in a tourist community.. Other. 5(1), 37–48. Cognizant Communication Corporation. 
Saeed, M., Josiam, B. M., Ismail, I.  (2000). Marketing Malaysia to International Tourists. Journal of International Business and Entrepreneurship. 8(1), 41–61. 
Stone, III, J. R., Josiam, B. M. (2000). The impact of school supervision of work and job quality on adolescent work attitudes and job behaviors. Journal of Vocational Education Research. 25(4), 532–574. Association for Career and Technical Education Research. 
Hobson, J. P., Josiam, B. M. (1999). Editorial: Journal of Vacation Marketing. Journal of Vacation Marketing. 5(4), 317. 
Josiam, B. M., Zutshi, R. K., Ahmed, Z. U. (1999). India’s Economic Reforms: Interpreting the Dynamics of Change from a Contextual Perspective. Competitiveness Review. 9(1), 68–81. MCB UP Ltd. 
Josiam, B. M., Smeaton, G., Clements, C. J. (1999). Involvement: Travel motivation and destination selection. Journal of Vacation Marketing. 5(2), 167–175. Sage Publications Sage CA: Thousand Oaks, CA. 
Josiam, B. M., Hobson, J. P., Dietrich, U. C., Smeaton, G.  (1998). An analysis of the sexual, alcohol and drug related behavioural patterns of students on spring break. Tourism Management. 19(6), 501–513. Pergamon. 
Smeaton, G. L., Josiam, B. M., Dietrich, U. C. (1998). College students’ binge drinking at a beach-front destination during spring break. Journal of American College Health. 46(6), 247–254. Taylor & Francis Group. 
Bloomquist, P., Clements, C. J., Josiam, B. M. (1998). Student recruitment: strategies based on the decision making process. Journal of Hospitality & Tourism Education. 10(1), 18–22. Taylor & Francis Group. 
Josiam, B. M. (1997). Editorial: Travel Marketing in Cyberspace. 3(2), 101-103. 
Hobson, J. P., Josiam, B. M. (1996). An integrated approach to internationalizing the hospitality and tourism curriculum in the USA. Journal of Transnational Management Development. 2(1), 13–34. Taylor & Francis Group. 
Josiam, B. M., Frochot, I.  (1996). Conference Report: Free time and quality of life for the 21 st century: 1996 World Congress of the World Leisure and Recreation Association. Journal of Vacation Marketing. 3(1), 89–92. Sage Publications Sage CA: Thousand Oaks, CA. 
Josiam, B. M., Boger, C.  (1996). Conference Report: Tuning Up for The Future: 1995 Annual CHRIE Conference. Journal of Vacation Marketing. 2(2), 186–189. Sage Publications Sage CA: Thousand Oaks, CA. 
Josiam, B. M. (1996). Economic Liberalization in India: Opportunities for Multi-National Corporations in the Hospitality and Tourism Sector. 2(2), 159-172. 
Wilke, E., Willems, J., Josiam, B. M., Upchurch, R.  (1996). Restaurant attrition: a longitudinal analysis of restaurant failures. International Journal of Contemporary Hospitality Management. 8(2), 17–20. MCB UP Ltd. 
Hobson, J. P., Josiam, B. M. (1996). Spring break student travel: A longitudinal study. Journal of Vacation Marketing. 2(2), 137–150. Sage Publications. 
Josiam, B. M., Hobson, J. P. (1995). An Integrated Approach to Internationalizing the Hospitality and Tourism Curriculum in the USA. 2(1), 13-34. 
Josiam, B. M. (1995). Conference Report: "Education through Experience: 1994 Annual CHRIE Conference. 
Josiam, B. M., Hobson, J. P. (1995). Consumer choice in context: the decoy effect in travel and tourism. Journal of Travel Research. 34(1), 45–50. Sage Publications Sage CA: Thousand Oaks, CA. 
Clements, C. J., Josiam, B. M. (1995). Role of involvement in the travel decision. Journal of Vacation Marketing. 1(4), 337–348. Sage Publications. 
Josiam, B. M., Jax, J. A. (1995). Structured Controversy: Making the Hospitality and Tourism Classroom Come Alive. Other. 7(2), 54–68. Taylor & Francis Group. 
Clements, C. J., Josiam, B. M. (1995). Training: quantifying the financial benefits. International Journal of Contemporary Hospitality Management. 7(1), 10–15. MCB UP Ltd. 
Hobson, J. P., Josiam, B. M. (1993). Spring Break student travel-An exploratory study. Journal of Travel & Tourism Marketing. 1(3), 87–98. Taylor & Francis Group. 
Josiam, B. M., Hobson, J. P. (1992). Conference Report: "Tourism at the Crossroads". Annals of Tourism Research. 19(3), . 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 – 2008).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

		CLOSE