Faculty Profile

Bugao Xu

Title
Chair
Department
Merchandising and Digital Retailing
College
College of Merchandising, Hospitality and Tourism

    

Education

PhD, University of Maryland at College Park, 1992.
Major: Textile Science
MS, University of Maryland at College Park, 1991.
Major: Textile Science
MS, Xian Polytechnic University, Xian, China, 1984.
Major: Textile Engineering

Current Scheduled Teaching*

INFO 6950.706, Doctoral Dissertation, Spring 2021
MDSE 5920.008, Problem in Lieu of Thesis, Spring 2021

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

RETL 4330.001, Consumer Analytics and Data Visualization, Fall 2020 Syllabus SPOT
RETL 4330.501, Consumer Analytics and Data Visualization, Fall 2020 Syllabus SPOT
INFO 6660.706, Readings in Information Science, Fall 2020
CMHT 6900.001, Special Problems, Fall 2020
MDSE 5920.013, Problem in Lieu of Thesis, Summer 10W 2020
CMHT 6900.001, Special Problems, Fall 2019
DRTL 2080.002, Digital Platforms & Website Development in Digital Retailing, Spring 2019 Syllabus SPOT
CSCE 6940.701, Individual Research, Fall 2018
DRTL 2080.002, Digital Platforms & Website Development in Digital Retailing, Spring 2018 Syllabus SPOT
DRTL 2080.002, Digital Platforms & Website Development in Digital Retailing, Fall 2017 Syllabus SPOT
CSCE 6940.701, Individual Research, Fall 2017
DRTL 2080.002, Digital Authoring & Publishing Tools, Spring 2017 Syllabus SPOT

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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