Dee K. Knight

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Forney, J.A., Knight, D.K. Aha! Moments that Change Students' lives: A Case Study of R-1 Undergraduate Reseaarch Fellows..
• Forney, J.A., Knight, D.K. Attribution in the Path to Purchase: A Framework for a post-COVID world.. American Collegiate Marketing Educators ConferenceIS.
• Sifford, K., Knight, D.K., Yang, K. (2023). TikTok Made Me Buy it!. American Collegiate Retailing Association.
• Knight, D.K., Kim, H., Vasquez, L. (2016). Cobranding with Pinterest: Expediting apparel retail brand experience. ITAA.
• Knight, D.K., Ha-Brookshire, J., LaBat, K., Kim, M., Kean, R., Lee, J., Lee, Y., Marketti, S., Park, J., Rabolt, N., Reilly, A., Sanders, E., Welters, L. (2014). Envisioning the future of textiles and apparel research for the 21st century. ITAA.
• Knight, D.K., Cours Anderson, K., Pookulangara, S., Josiam, B. (2014). Influence of hedonic and utilitarian movitations on brand loyalty: A Facebook Perspective. EIRASS.
• Knight, D.K., Pookulangara, S., Josiam, B., Cours Anderson, K. (2014). Motivations for consumer intention to purchase from Facebook retailers. ACRA.
• Knight, D.K., Kim, H., Stidham, J., Meal, K. (2013). Identifying apparel attributes: Perceived copyright infringement and purchanse intentin of knockoff fashion apparel products. ITAA.
• Knight, D. K., & Pookulangara, S.. (2012). Indian consumers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy..
• Knight, D.K., Forney, J.C., Kim, H., Last, R., Xiang, Z. (2012). Shifting paradigm in the network society. ITAA.
• Knight, D.K., Pookulangara, S. (2012). Indian consumsers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Global Marketing Conference.
• Koo, W., Knight, D.K., Yang, K., Xiang, Z.. (2011). Generation Y attitudes toward mobile advertising: Modality and cultural differences..
• Knight, D.K., & Pookulangara, S.. (2011). Utilizing crossover effects and dec omposed theory of planned behavior to explain Indian consumers; mall patronage intention..
• Crutsinger, C., Knight, D., & Kim, H-J.. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors..
• Knight, D.K., Pookulangara, S. (2011). Utilizing crossover effects and decomposed theory of planned behavior to explain Indian consumers' mall patronage intention. EIRASS.
• Knight, D.K., Ryou, E. (2009). Service quality and its implications for T-consumers. ITAA.
• Knight, D.K., Kim, H., Crutsinger, C. (2009). Generation Y differences at retail work: Intrensic motivation, polychronicy-orientation, technology adoption and retail work creativity. EIRASS.
• Kim, H., Knight, D., & Crutsinger, C.. (2009). Generation Y differences at retail work: Intrinsic motivation, polychronicity-orientation, technology adoption and retail work creativity. . European Institute of Retailing and Services Studies (EIRASS).
• Knight, D.K., Kim, E. (2008). Cross-national branding for Gen Y consumers in Korea and U.S. apparel markets: Function of consumers' need for uniqueness. ITAA.
• Knight, D.K., Brandon, L. (2008). E-Passport: Creating virtual global experiences for merchandising students. ITAA.
• Knight, D., Lafrenz, L. (2007). Charrette: A problem-based international, interdisciplinary team learning experience for fashion design, merchandising, and retail students.
• Knight, D.K., Crutsinger, C., Kim, H. (2007). Employee perceptions of the retail work experiences: examining gender differences. ITAA.
• Knight, D.K., Kim, E. (2007). The effect of e-service on e-satisfaction: Importance of e-loyalty to appaarel e-tailers. ITAA.
• Knight, D.K., Crutsinger, C. (2006). Generation Y employees' work experinece in the retail industry: The impact on job performance, job saatisfaction an career intention.. ACRA.
• Knight, D.K., Kim, E. (2006). Online productgs categorization: The function of Internet users' motivations and purchase tendencies among Generation Y consumsers. ACRA.
• Knight, D., Lee, M., Kim, Y., Pelton, L.E., Forney, J.C. (2006). Factors affecting Mexican consumers' purchase intentin toward a U.S. aparel brand. ITAA.
• Knight, D.K., Crutsinger, C., Kim, H. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. ITAA.
• Knight, D.K., Kim, E., Pelton, L.E., Kim, Y. (2006). Generation Y consumers' perceptions of a U.S. apparel brand: A Japanese perspective. ITAA.
• Knight, D.K., Kim, E., Pelton, L.E. (2006). Competitiveness of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market. Academy of Marketing Science/Korean Academy of Marketing Science.
• Knight, D., Crutsinger, C., Kim, H. (2005). The effect of supervisors' behavior and job satisfaction on teen employees' job performance. ACRA.
• Knight, D.K., Pelton, L.E., Stouffer, A. (2005). Hong Kong and China: An inter-disciplinary approach to study abroad. ITAA.
• Knight, D.K., Kim, H., Crutsinger, C. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention. ITAA.
• Knight, D.K. (2005). Retail work experiences: A comparison between high school and college students.. ITAA.
• Knight, D., Crutsinger, C., Kim, H. (2005). A comprehensive approach to model development: The impact of retail employees' work experiences on job performance, job satisfaction and careeer intention. Korean Society of Clothing and Textiles.
• Knight, D., Kim, Y., Forney, J.C., Pelton, L.E. (2004). Generation Y consumers and retail internationalization: Time, place, and space. Academy of Marketing Scinece.
• Knight, D.K., Kim, E., Kim, Y., Pelton, L.E., Forney, J.C. (2004). Determinants of apparel brand equity for Y generation consumers. ITAA.
• Knight, D., Kim, H., Crutsinger, C. (2004). Detrminants of college students' retail career intention: A comparison by career expectation. ITAA.
• Knight, D., Crutsinger, C., Kim, H. (2004). The effects of supervisory behaviors on teens' job performance. ITAA.
• Knight, D., Crutsinger, C. (2004). The teen emplooyee: An investigation of motivations, expectations, and experiences.. TAFCS.
• Knight, D., Young, D. (2003). Investigating the relaltionships between job performance, personal characteristics, and employment characteristics among retail contact employees. ACRA.
• Knight, D., Crutsisnger, C. (2003). Retail work experiences: Implications for retaining college students in the industry. ACRA.
• Knight, D., Crutsinger, C., Kim, H. (2003). Career expectations as antecedents of retail job satisfaction and job intention. ITAA.
• Knight, D.K., Kim, H., Pelton, L.E., Kim, Y., Forney, J.C. (2003). Perceptions toward U.S. brands: A qualitative analysis of Japanese, Korean, and Taiwanese college students. ITAA.
• Knight, D., Young, D.D. (2003). Role stress: Implications for retail contact employees' job performance. ITAA.
• Knight, D., Crutsinger, C. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development. TAFCS.
• Knight, D., Kim, E., Choi, Y. (2002). Fishbein model testing for American and Korean online customers. ITAA.
• Knight, D., Young, D. (2002). Investigating customer orientation and job performance of retail contact employees. ITAA.
• Knight, D. (2002). Peer evaluation and outside review of students' business plans.
• Knight, d. (2001). Classroom assignment with "real worlld" consequences.
• Knight, D., Crutsinger, C., Kinley, T. (2001). Creating an alternative classroom.
• Knight, D., Brandon, L., Crutsinger, C., Forney, J., Jackson, R., Kim, Y., Kinley, T., Sullivan, P. (2001). Encountering corporate culture, making industry connections..
• Knight, D., Brandon, L., Crutsinger, C., Forney, J., Hawlley, J., Jackson, R., Kim, Y., Kinley, T., Lee, D., McPherson, B. (2000). Campus Catalog: Developing an experiential laborator model. ITAA.
• Knight, D., Crutsinger, C., Brandon, L. (2000). Retailers' preferences for vendor services: Strengthening the value supply chain. AAFCS.
• Knight, D., Forney, J.C., Crutsinger, C., Kim, Y., Brandon, L., Hawley, J., Kinley, T. (1999). Making virtual connections: Graduate program delivery via the web.
• Knight, D., Crutsinger, C., Burdine, T. (1999). The service zone of tolerance: A teen perspective.
• Knight, D., Crutsinger, C. (1999). Teens' assertiveness and aggressiveness in the marketplace..
• Knight, D., Forney, J.C., Crutsinger, C., Brandon, L., Kim, Y., Shea, P. (1998). Crossing fashion boundaries between apparel and home furnishings.
• Knight, D., Crutsinger, C. (1998). Teens perceptions of customer service: A qualitative analysis. ITAA Proceedings.
• Knight, D., Forney, J.C., Kim, Y. (1996). Service Quality and the small apparel specialty store: Perceptions of female consumers. August 1996 ITAA.

Conference Proceeding

• Crutsinger, C., Knight, D., & Kim, H.. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors. University of Parma, Italy, European Association for Education and Research in the Commercial Distribution.
• Crutsinger, C., Knight, D., & Kim, H.. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing. 31. Edinburgh, Scotland, International Conference of Consumer Sciences.
• Crutsinger, C., Kim, H., & Knight, D.. (2007). Employee perceptions of retail work experiences: Examining gender differences. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Crutsinger, C., Knight, D., & Kim, H.. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Kim, H., Knight, D., & Crutsinger, C.. (2006). Generation Y employees' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper]. American Collegiate Retailing Association Clearinghouse.

Journal Article

• Oliver, M., Jestratijevic, I., Uanhoro , J., Knight , D. (2023). Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging. Journal of Cleaner Production. https://www.mdpi.com/2071-1050/15/11/8789
• Knight, D.K., Forney, J.C., Mihalick, L.S. (2019). Retail renaissance: A case study of retail education reimagined.. Journal for Advancement of Marketing Education. 27 (2) 10-16.
• Knight, D.K., Anderson, K.C., Josiam, B.M. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective.. Journal of Retailing and Consumer Services. 21 (5) 676-684.
• Pookulangara, S., & Knight D.. (2013). Indian consumers' mall patronage intention: Impacts of shopping motivations, subjective norms, materialism and self-efficacy..
• Koo, W., Knight, D.K., Yang, K., & Xiang, Z.. (2012). Generation Y consumers' value perceptions toward apparel mobil advertising: Functions of modality and culture..
• Kim, K.H., Park, S-Y, Lee, S., Knight, D., Xu, B., Jeon, B.J., & Moon, H.I.. (2010). Relationships among customer equity, customer lifetime value, and attitude toward luxury brands..
• Crutsinger, C., Knight, D., & Kim, H.. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing practices. International Journal of Consumer Studies. 34 (2) 196-203.
• Crutsinger, C., Knight, D.K. & Kim, H-J.. (2010). Teens' consumer interaction styles: The impact of assertive and aggresive behaviors on attitudes toward marketing practices. International Journal of Consumer Studies.
• Rajamma, R.K., Pelton, L.E., Hsu, M.K., & Knight, D.K.. (2010). The impact of consumer's need for uniqueness and nationality on Generation Y's retail patronage behaviors: Investigating American and Taiwanese Consumers.
• Knight, D.K., Kim, H., Crutsinger, C.A. (2009). Generation Y employees' retail work experience: Mediating effect of job characteristics on job outcomes.. Journal of Business Research. 62 (5)
• Knight, D.K., Kim, E., Pelton, L.E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Generation Y consumers in the emerging Korean market.. Clothing and Textiles Research Journal. 27 (4) 247-258. ITAA.
• Knight, D.K., Minyoung, L., , Y.K. (2008). Brand analysis of a U.S. global brand in comparison with domestic brands in Mexico, Korea, and Japan.. 17 (Winter/Spring) 163-174.
• Lee, M-Y., Kim, Y-K., Pelton, L., Knight, D., & Forney, J.C.. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand.. Journal of Fashion Marketing and Management. 12 (3) 294-307.
• Knight, D.K., Kim, E. (2007). A path analytic exploration of consumer information search in online clothing purchases.. Journal of the Korean Society of Clothing and Textiles. 31 (2) 1721-1732.
• Knight, D., Kim, H., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople. International Journal of Retail and Distribution Management. 35 (5) 381-392.
• Knight, D.K., Kim, H.J., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople..
• Knight, D.K., & Kim, E.Y.. (2007). Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention..
• Knight, D.K.. (2006). Examining our global interdependence through study abroad in China and Hong Kong.
• Knight, D., Crutsinger, C., & Kim, H.J.. (2006). The impact of retail work experience, career expectation, and job satisfaction on career intention.
• Knight, D., Crutsinger, C., & Kim, H.. (2006). The impact of retail work experience, career expectation, and job satisfaction on retail career intention. 24 (1) 1-14.
• Kim, H.J., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention.
• Kim, H., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention. Journal of the Korean Society of Clothing and Textiles. 29 (12) 1571-1581.
• Crutsinger, C, Knight, D., & Kinley, T.. (2005). Learning style preferences: Implications for web-based instruction. Journal of Family & Consumer Sciences. 23 (4) 266-277.
• Crutsinger, C., Knight, D., & Kinley, T.. (2005). Student learning style preferences: Implications for web-based instruction.
• Kim, H.J., Lim, S. J., Crutsinger, C., & Knight, D.. (2004). Testing for measurement invariance of fashion brand equity. Journal of the Korean Society of Clothing and Textiles. 28 (12) 1583-1595.
• Kim, H.J., Lim, S.J., Crutsinger, C., & Knight, D.. (2004). Testing measurement invariance of fashion brand equity.
• Knight, D., Crutsinger, C., Kim, H.J.. (2004). The teen employee: An investigation of motivations, expectations, and experiences.
• Crutsinger, C., Knight, D., & Kim, H.. (2004). The teen employee: An investigation of motivations, expectations, and experiences [Abstract]. Texas Association of Family and Consumer Science Research Journal. 1 (9) 22-23.
• Crutsinger, C., & Knight, D.. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development.
• Crutsinger, C. & Knight, D.. (2003). The impact of part-time retail work experiences on career choice: A qualitative approach to model development. Texas Association of Family and Consumer Science Research Journal. 1 (8) 6-7.
• Kinley, T., Crutsinger, C., & Knight, D.. (2002). Alternative web-based pedagogy: Understanding students' perceptions.
• Kinley, T.R., Crutsinger, C., & Knight, D.. (2002). Alternative web-based pedagogy: Understanding students' perceptions. Texas Association of Family and Consumer Science Research Journal. 1 (6) 5-6.
• Brandon, L. & Knight, D.. (2001). The value supply chain: Determinants of retailers' service expectations.
• Brandon, L., Knight, D., & Crutsinger, C.. (2001). The value supply chain: Determinants of retailers' service expectations. Texas Association of Family and Consumer Science Research Journal. 1 (6) 1-3.
• Knight, D., & Crutsinger, C.. (2000). The service zone of tolerance: A teen perspective. Texas Association of Family and Consumer Science Research Journal. 1 (5) 8-9.
• Knight, D.; & Crutsinger, C.. (2000). The service zone of tolerance; A teen perspective.
• Crutsinger, C., & Knight, D.. (1999). The teen consumer: An investigation of sentiments toward marketing practices.
• Crutsinger, C., & Knight, D.. (1999). The teen consumer: An investigation of sentiments towards marketing practices. Texas Association of Family and Consumer Science Research Journal. 1 (4) 10-11.

Monograph

• LeBat, K., & Knight, D.. (2015). Interdisciplinary research and education: The academic core that makes us unique and united.. ITAA Monograph#11: Envisioning textile and apparel research and education for the 21st century.. http://itaaonline.org/?page=29
• Park, J., Knight, D., Kaiser, S. & Ha-Brookshire, J.. (2015). Textiles and apparel: The academic core that makes us unique and united. ITAA Monograph#11: Envisioning textile and apparel research and education for the 21st century.. http://http://itaaonline.org/?page=29

Contracts, Grants and Sponsored Research

Grant - Research

• Brandon, B.L. (Principal), Forney, J.C. (Co-Principal), Knight, D.K. (Co-Principal), Mihalick, L.S. (Co-Principal), Min, J. (Co-Principal), "Navigating Consumer Experiences in the Covid-19 World: GIS & Big Data Applications, Analysis & Insights for Retail, Hospitality &Tourism.," sponsored by UNT Team Mentoring Grant, University of North Texas, $3000 Funded. (2020 - 2021).
• Forney, J.C. (Principal), Knight, D.K. (Co-Principal), Rice, M. (Supporting), Brandon, B.L. (Supporting), Min, J.E. (Supporting), Sankary, G. (Other), Mihalick, L. (Other), Sifford, K. (Supporting), Sindi, B. (Supporting), "Interdisciplinary Digital Data Insight Team - Office of Provost & Academic Affairs," sponsored by UNT Office of the Provost & Division of Academic Affairs, University of North Texas, $3000 Funded. (2020 - 2021).
• Forney, J.A., Knight, D.K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Moen, W.E., Hartman, C.N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," sponsored by Cluster Initiative, Other, Funded. (2011 - 2011).
• Kinley, T.R., Burnsed, Jeon, Kim, J., Kim, H., Knight, D.K., Pookulangara, S.A., Wilson, Yang, K., Zorola, M.S., "Building the Global Experience: From Supply Chain to Blogsphere," sponsored by Hispanic and Global Studies Initiative Fund, University of North Texas, University of North Texas, $20225.00 Funded. (2009 - 2009).
• Pookulangara, S.A. (Other), Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers' Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000 Funded. (2009 - 2009).
• Pookulangara, S.A., Knight, D.K., "Exploring Mall Patronage Intention: Indian Consumers’ Perspective," sponsored by Research Enabling Grant (REG), UNT, University of North Texas, $5000.00 Funded. (2009 - 2009).
• Xiang, Z., Kim, H., Knight, D.K., Youn,, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Spears, D.L., Josiam, B.M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 - 2008).