Faculty Profile

Daniel Spears

Title
Associate Professor
Department
Hospitality, Event and Tourism Management
College
College of Merchandising, Hospitality and Tourism

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
PhD, Kansas State University, 2000. 
Major: Human Ecology - Institutional Management
Degree Specialization: Hospitality Management
Dissertation Title: Rural Residents' Perceptions and Attitudes of Native American Gaming Development in Kansas
MS, Rochester Institute of Technology, 1996. 
Major: Service Management
Degree Specialization: Service Innovation and Leadership
Dissertation Title: Casino Player Tracking Systems: A Comparative Analysis of Existing Industry Information Systems as they Relate to the Facilitation of Relationship Management and Marketing
BS, Rochester Institute of Technology, 1995. 
Major: Hotel and Resort Management





          

        
                

          
Current Scheduled Teaching*


          
HMGT 5790.006, Field Experience in Hospitality and Tourism, Summer 2024 
HMGT 4860.001, Hospitality Business Strategies, Summer 2024 
HMGT 4860.001, Hospitality Business Strategies, Spring 2024 Syllabus
HMGT 4860.501, Hospitality Business Strategies, Spring 2024 Syllabus
HMGT 5950.008, Master's Thesis, Spring 2024 
HMGT 5920.017, Problem in Lieu of Thesis, Spring 2024 
HMGT 5860.002, Strategic Management in the Hospitality Industry, Spring 2024 


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    CMHT 3450.001, Effective Leadership Communication, Fall 2023 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2023 Syllabus SPOT
                    

                    HMGT 5260.001, Hospitality Business Strategies, Fall 2023 Syllabus SPOT
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2023 Syllabus SPOT
                    

                    HMGT 2800.001, Foundations of International Travel and Tourism, Spring 2023 Syllabus SPOT
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2023 Syllabus SPOT
                    

                    CMHT 3450.001, Effective Leadership Communication, Fall 2022 Syllabus SPOT
                    

                    HMGT 3300.001, Hospitality Industry Marketing and Sales, Fall 2022 Syllabus SPOT
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2022 Syllabus SPOT
                    

                    HMGT 5920.012, Problem in Lieu of Thesis, Summer 10W 2022 
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2022  SPOT
                    

                    HMGT 5790.003, Field Experience in Hospitality and Tourism, Spring 2021 
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2021 Syllabus SPOT
                    

                    HMGT 5260.002, Hospitality Business Strategies, Spring 2021  SPOT
                    

                    HMGT 5920.006, Problem in Lieu of Thesis, Spring 2021 
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2021  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2020 Syllabus SPOT
                    

                    HMGT 3300.001, Hospitality Industry Marketing and Sales, Fall 2020 Syllabus SPOT
                    

                    HMGT 3300.003, Hospitality Industry Marketing and Sales, Fall 2020 Syllabus SPOT
                    

                    HMGT 5920.006, Problem in Lieu of Thesis, Fall 2020 
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2020 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2020 Syllabus
                    

                    HMGT 5260.002, Hospitality Business Strategies, Spring 2020 
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2020 
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2019 Syllabus SPOT
                    

                    HMGT 3300.001, Hospitality Industry Marketing and Sales, Fall 2019 Syllabus SPOT
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2019 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2019 Syllabus SPOT
                    

                    HMGT 5260.002, Hospitality Business Strategies, Spring 2019  SPOT
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2019  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2018 Syllabus SPOT
                    

                    HMGT 5260.601, Hospitality Business Strategies, Fall 2018  SPOT
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2018  SPOT
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2018 Syllabus SPOT
                    

                    HMGT 5260.601, Hospitality Business Strategies, Summer 5W2 2018  SPOT
                    

                    HMGT 2800.001, Foundations of International Travel and Tourism, Spring 2018 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2018 Syllabus SPOT
                    

                    HMGT 4860.001, Hospitality Business Strategies, Fall 2017 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2017 Syllabus SPOT
                    

                    HMGT 5950.006, Master's Thesis, Fall 2017 
                    

                    HMGT 4860.001, Hospitality Business Strategies, Summer 5W2 2017 Syllabus SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2017 Syllabus SPOT
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2017  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2016 Syllabus SPOT
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2016  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2016 Syllabus SPOT
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2016  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2015  SPOT
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2015  SPOT
                    

                    HMGT 5520.002, Global Tourism Systems, Summer 5W2 2015  SPOT
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2015 Syllabus
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2015 
                    

                    HMGT 4860.001, Hospitality Business Strategies, Fall 2014 
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2014 
                    

                    HMGT 5520.002, Global Tourism Systems, Summer 5W2 2014 
                    

                    HMGT 5520.004, Global Tourism Systems, Summer 5W2 2014 
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2014 Syllabus
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2014 
                    

                    HMGT 4860.002, Hospitality Business Strategies, Fall 2013 Syllabus
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2013 
                    

                    HMGT 5520.002, Global Tourism Systems, Summer 5W2 2013 
                    

                    HMGT 5520.004, Global Tourism Systems, Summer 5W2 2013 
                    

                    HMGT 4860.002, Hospitality Business Strategies, Spring 2013 Syllabus
                    

                    HMGT 5540.001, Tourism Services Management and Marketing, Spring 2013 
                    

                    HMGT 2800.001, Foundations of International Travel and Tourism, Fall 2012 Syllabus
                    

                    HMGT 5530.001, International Sustainable Tourism, Fall 2012 
                    

                    SMHM 5800.002, Seminar in Various Areas of Concentration, Spring 2012 
                    

                    SMHM 5540.001, Tourism Services Management and Marketing, Spring 2012 
                    

                    SMHM 5630.002, Event Management, Fall 2011 
                    

                    SMHM 5630.004, Event Management, Fall 2011 
                    

                    SMHM 5530.001, International Sustainable Tourism, Fall 2011 
                    

                    SMHM 2800.001, Foundations of International Travel and Tourism, Summer 5W1 2011 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Summer 5W2 2011 Syllabus
                    

                    SMHM 5260.001, Hospitality Business Strategies, Summer 5W2 2011 
                    

                    SMHM 5860.002, Strategic Management in the Hospitality Industry, Spring 2011 
                    

                    SMHM 5540.001, Tourism Services Management and Marketing, Spring 2011 
                    

                    SMHM 5630.002, Event Management, Fall 2010 
                    

                    SMHM 5530.001, International Sustainable Tourism, Fall 2010 
                    

                    SMHM 2800.001, Foundations of International Travel and Tourism, Summer 5W2 2010 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Summer 5W1 2010 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Spring 2010 
                    

                    SMHM 5260.001, Hospitality Business Strategies, Spring 2010 
                    

                    SMHM 5860.002, Strategic Management in the Hospitality Industry, Spring 2010 
                    

                    SMHM 5630.002, Event Management, Fall 2009 
                    

                    SMHM 5630.004, Event Management, Fall 2009 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Fall 2009 
                    

                    SMHM 5260.001, Hospitality Business Strategies, Fall 2009 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Summer 5W1 2009 
                    

                    SMHM 5630.002, Event Management, Spring 2009 
                    

                    SMHM 5860.001, Strategic Management in the Hospitality Industry, Spring 2009 
                    

                    SMHM 3950.001, Creating Consumer Experiences, Fall 2008 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Fall 2008 
                    

                    SMHM 5630.002, Event Management, Spring 2008 
                    

                    SMHM 4860.002, Hospitality Business Strategies, Spring 2008 
                    

                    SMHM 5260.002, Hospitality Business Strategies, Spring 2008 
                    

                    SMHM 4980.001, Experimental Course, Fall 2007 
                    

                    SMHM 4860.001, Hospitality Business Strategies, Fall 2007 
                    

                    SMHM 5260.001, Hospitality Business Strategies, Fall 2007 

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Abstracts and Proceedings
Spears, D. L. (2005). Winds of Change in Tourism Research: Voyages of Inquiry and Discovery. 
Book Chapter
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2023). “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations.. Film and Place in an Intercultural Perspective: India-Europe Film Connections..  New York, NY: Taylor & Francis Group. 
Spears, D. L., Collison, F.  (2023). Encyclopedia of Tourism: Comprehensive treatment of all major concepts in the most significant industry worldwide.. Encyclopedia of Tourism (3rd Edition). (Third Edition), .  New York: Springer Science and Business Media. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2021). Bollywood induced international travel through the lens of the involvement construct. Tourism in India: Marketing Perspectives..  New York, New York: Taylor & Francis. 
Spears, D. L., Collison, F.  (2020). Tourism, Republic of the Marshall Islands (RMI).. Encyclopedia of Tourism: Springer Nature Reference. (Second Edition), . Springer Science and Business Media. https://citations.springernature.com/book?doi=10.1007/978-3-319-01669-6
Spears, D. L., Collison, F., (2016). Encyclopedia of Tourism: Comprehensive treatment of all major concepts in largest industry worldwide: Tourism, Republic of the Marshall Islands (RMI).. Encyclopedia of Tourism: Comprehensive treatment of all major concepts in largest industry worldwide, In Jafari, J. & Xiao, H. (Eds.).. (Second Edition), . Springer Science and Business Media. 
Spears, D. L. (1999). Economic Impacts: Native American Gaming.  In Hsu, C. (Ed.), Legalized casino gaming in the United States: economic and social impacts (pp. 166-192). 
Book Review
Spears, D. L. (2001). Book Review: The Strategy Focused Organization. 
Conference Organizer/Coordinator and Moderator
Spears, D. L. (2016). Conference Organizer/Coordinator and Co-Moderator.. Fifth Annual International Symposium on Sustainable Tourism Research. Webinar Based Conference – Hosted by the College of Merchandising, Hospitality & Tourism, University of North Texas and CATIE (Centro Agronomico Tropical de Investigacion y Ensenanza). Denton, Texas, USA.. 
Conference Proceeding
Holladay, T., Spears, D. L., Lee, S., Kim, Y.  (2022). The Influence of Social Responsibility on Consumer Behavior in Small Restaurants..  Seoul: Asia Pacific Tourism Association (APTA). 
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., K. D. (2021). Bollywood influence on clothing selection of Indian consumers.. Proceeding for the 2021 Global Alliance of Marketing and Management Associations.  Seoul: Global Alliance of Marketing and Management Associations. 
Spears, D. L., Kim, Y. H. (2019). Learning Environments in International Education: A Case of Sustainability in the MIST Program.  Daejeon: he 86th TOSOK Daejeon Conference & Pan Asia International Tourism Conference. 
Pookulangara, S., Kinley, T., Josiam, B. M., Spears, D. L., Dutta, K.  (2018). Gender Matters: Examining Influence of Bollywood on Purchase of Fashion.  Tokyo: Global Marketing Conference. 
Wen, H., Spears, D. L., Josiam, B. M., Yang, Y.  (2018). Influence of Movies and Television on Chinese Tourists’ Perception Towards International Tourism Destinations.  Mumbai: International Conference in Entrepreneurship & Family Business. 
Njeri, M., Kim, Y. H., Yang, Y., Spears, D. L. (2018). n Examination of Sustainability Behavior (SuBH) (Best Paper Award).  Bangkok: The 22nd International Joint World Cultural Tourism Conference. 
Schuelke, W., Birendra, K., Spears, D. L. (2018). Rural Agritourism in North Texas: A SWOT-ANP Analysis.  Lubbock, Texas: The 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. 
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2018). An examination of Sustainability Behavior (SuBH). 
Njeri, M., Kim, Y., Yang, K., Spears, D. L. (2017). Students’ Perceptions on the Curriculum and their Intentions to Work in the Sustainable Industry. 
Journal Article
Kinley, T. R., Pookulangara, S. A., Josiam, B. M., Spears, D. L., Dutta, K.  (2023). Bollywood Influence on Clothing Selection of Indian Consumers. Journal of Global Fashion Marketing. 14(4), 390-403. Taylor & Francis Online. 
Kim, Y., Spears, D.  (2022). Differing career expectations in the Hospitality Industry: A cross-cultural study. International Hospitality Review. 
Kim, Y. H., Spears, D. L. (2021). Differing career expectations in the hospitality industry: a cross-cultural study.. International Hospitality Review. 36(2), 04-321. Emerald. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. R. (2020). Bollywood Induced International Travel Through the Lens of the Involvement Construct. Anatolia: An International Journal of Tourism and Hospitality Research. 31(2), 181-196. https://www.tandfonline.com/doi/full/10.1080/13032917.2020.1749349
Pelka, H., Schuelke, W., Gomez, M., Santelises, E., KC, B., Spears, D. L. (2019). Perceived Value of Geocaching Experiences in Yellowstone National Park. Journal of Tourism Challenges and Trends. 11(2), . Romanian-American Association of Project Managers for Education and Research (RAAPMER). ttps://journaltct.ro/about/
Spears, D. L., Josiam, B. M., Virojphan, P., Ooi, A.  (2019). Malaysian tourists’ motivation & involvement of Southeast Asia tourism: A case study of Singapore and Bangkok. Optimization Journal of Research in Management. 13(1), 11.  Greater Noida: GL BAJAJ Institue of Management and Research. https://www.glbimr.org/optimization-11-2-jul-dec-2019.pdf#page=8
Kim, Y. H., Spears, D. L., Vargas-Ortega, E., Kim, T. H. (2018). A Practical Learning Environment for Sustainability and Sustainable Tourism: The Case of Student Engagement at the Sustainability House (SH). International Journal of Sustainability in Higher Education. 19(6), 1-11.  West Yorkshire: Emerald. www.emeraldgrouppublishing.com
Pelka, H., Schuelke, W., Gomez, M., Santelises, E., KC, B., Spears, D. L. (2018). Perceived value of Geocaching experience in Yellowstone National Park. Journal of Tourism Challenges and Trends. 11, 49-70. 
Josiam, B. M., Spears, D. L. (2018). Residents’ Perceptions of Spring Break Tourism: The Involvement Empowerment Perspective. Optimization Journal of Research in Management. 10(1), 1-11.  Greater Noida: GL. Bajaj Institute of Management and Research. 
Wen, H., Josiam, B. M., Spears, D. L., Yang, Y.  (2018). Influence of movies and television on Chinese Tourists perception toward international tourism destinations. Tourism Management Perspectives. 28, 211-219. Elsevier. 
Josiam, B. M., Josiam, B. M. (2018). Residents’ Perceptions of Spring Break Tourism: The Involvement/Empowerment Perspective. Optimization Journal of Research in Management. 10(1), 1-11.  Greater NOIDA, G.B. Nagar, Uttar Pradesh: GL Bajaj Institute of Management and Research. 
Strzelecka, M., Josiam, B. M., Spears, D. L., Monterrubio, C. J. (2015). Looking At Residents’ Attitudes towards Spring Break Tourism in Texas through the Lens of Community Attachment. FIU Hospitality Review. 31(4), . Florida International University. 
Josiam, B. M., Spears, D. L., Pookulangara, S. A., Dutta, K., Kinley, T. R., Duncan, J. L. (2015). Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians. Journal of Vacation Marketing. 21(3), 251–261. Sage Publications Sage UK: London, England. 
Josiam, B. M., Spears, D. L., Dutta, K., Pookulangara, S. A., Kinley, T. L. (2014). "Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations. FIU Hospitality Review. 31(4), . Florida International University. 
Spears, D. L. (2013). "Namaste London"; "An Evening in Paris": Bollywood movies and their impact on Gen Y Indians' perceptions of Europe.". 
Spears, D. L. (2013). Hollywood and Fashion: Influence on Apparel Purchase Decisions. 
Pookulangara, S. A., Kinley, T. R., Josiam, B. M., Spears, D. L. (2013). HOLLYWOOD AND FASHION: INFLUENCE ON APPAREL PURCHASE DECISIONS. International Journal of Sales, Marketing and Retailing. 2(1), 50–63. 
Spears, D. L. (2013). Using Structural Equation Modeling to understand the impact of Bollywood Movies on destination image, tourist activity & purchasing behavior of Indians.. 
Spears, D. L. (2013). Using Structural Equation Modeling to understand the impact of Bollywood movies on destination image, tourist activity & purchasing behavior of Indians.. 
Spears, D. L. (2013). Using the Involvement construct to understand the impact of Bollywood on the activities and behaviors of Indian tourists: an empirical study.. 
Spears, D. L. (2012). Development of an joint graduate degree program in international sustainable tourism.. 
Siri, R., Kennon, L. R., Josiam, B. M., Spears, D. L. (2012). Exploring Indian tourists’ motivation and perception of Bangkok. Tourismos: An International Multidisciplinary Journal of Tourism. 7(1), 61–79. 
Spears, D. L. (2012). Indian tourists' motivation and perception of Bangkok, Thailand. 
Spears, D. L. (2012). Indian tourists' satisfaction of Bangkok, Thailand. 
Siri, R., Kennon, L. R., Josiam, B. M., Spears, D. L. (2012). Indian tourists' satisfaction of Bangkok.. Journal of Services Research. 12(1), 25-42. 
Spears, D. L. (2012). Marketing cultural and heritage tourism in the Marshall islands.. 
Spears, D. L. (2012). Segmenting Taiwanese travelers on cruises in North America: comparing the involvement and cluster approach. 
Josiam, B. M., Huang, T., Bahulkar, G. A., Spears, D. L., Kennon, L. R. (2012). Segmenting Taiwanese Travelers on Cruises in North America: Comparing the Involvement and Cluster Approach: 探讨台湾旅客参加北美邮轮旅游的细分市场： 比较涉入程度及群集分析的观点. Journal of China Tourism Research. 8(1), 78–96. Taylor & Francis Group. 
Spears, D. L. (2012). The packaged tourist: an American and Japanese perspective. 
Spears, D. L. (2012). Tourist see tourist do: the influence of Hollywood movies and television on tourism motivation and activity behavior. 
Spears, D. L., Josiam, B. M., Kinley, T. R., Pookulangara, S. A. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Other. 30(1), 54–75. 
Spears, D. L. (2012). Using Structural Equation Modeling to understand the impact of Hollywood movies and television on destination image, tourist activity, & purchasing behavior.. 
Spears, D. L. (2011). Drivers and thresholds for protected area tourism in Costa Rica: exploring a socio-ecological systems approach.. 
Spears, D. L. (2011). Love in Tokyo or an Evening in Paris: Bollywood and international tourism by Indians worldwide.. 
Spears, D. L. (2011). Measuring resident attitudes towards voluntourism: an analysis of the Social Exchange Theory (SET).. 
Spears, D. L. (2011). My Fair Lady: examining the influence of Hollywood on fashion purchases.. 
Spears, D. L. (2011). Tourism: a tool for biodiversity conservation in the Cape Horn Region.. 
Spears, D. L. (2011). Undergraduate research: pedagogy for the 21st century.. 
Spears, D. L. (2011). Understanding Indian tourists in Thailand: motivations, perceptions, and satisfaction with Bangkok.. 
Spears, D. L. (2011). We have seen it in the movies; now let's see if it is true: Hollywood and tourism.. 
Spears, D. L. (2010). Analyzing the impact of Bollywood movies on tourism by Indians and Indian diaspora worldwide.. 
Spears, D. L. (2010). Marketing cultural and heritage tourism: The Marshall Islands. 
Spears, D. L. (2009). Poster Presentation : Student perception of podcast utility and quality in an online class.. 
Spears, D. L. (2009). Poster Presentation: Satisfaction of Indian tourists on Bangkok area hotels.. 
Spears, D. L. (2009). Segmenting Taiwanese travelers on cruises in North America: comparing involvement and cluster approach.. 
Spears, D. L. (2009). Understanding Ethnic Chinese Travelers on North American Cruise Tours: Motivations, Perceptions, and Satisfaction of Cruisers. 
Spears, D. L. (2009). Using group comparisons in AMOS to explore shopping as a travel driver. 
Josiam, B. M., Huang, T., Spears, D. L., Kennon, L. R., Bahulkar, G. A. (2009). Understanding Ethnic Chinese Travelers on North American Cruise Tours: Motivations, Perceptions, and Satisfaction of Cruisers. Journal of China Tourism Research. 5(1), 77-101. Informa UK Limited. http://dx.doi.org/10.1080/19388160802711428
Spears, D. L. (2008). Understanding ethnic Chinese travelers on North American cruise tours: motivations, perceptions, and satisfaction of cruisers.. 
Spears, D. L. (2008). Understanding Taiwanese travelers on cruise tours in North America: motivations, involvement, perceptions, and satisfaction of cruisers.. 
Spears, D. L. (2007). Legalization of gambling in Hawaii: an empirical re-inquiry. 
Spears, D. L. (2007). Meet the package tourist: a Japanese and American perspective.. 
Spears, D. L. (2006). An analysis of employees' perceptions and management styles. 
Spears, D. L. (2006). An exploration of spending behaviors among Japanese tourists. 
Spears, D. L. (2006). Japanese tourism in Hawaii: An empirical investigation of Japanese gift giving during Golden Week.. 
Spears, D. L. (2006). Who is buying what? Who does that?  The case of Golden Week in Hawaii. 
Spears, D. L. (2005). Paper #4: A repeat-purchase intention model based on an empirical study of Hawaii hotels. 
Spears, D. L. (2005). Special Session: Leaders on Japanese Tourism.. 
Spears, D. L. (2005). Up from the ashes: sustainable tourism development for the Northern Marshall Islands of Bikini and Rongelap Atolls. 
Spears, D. L. (2005). Who buys that? Who does what? Analysis of cross-cultural consumption behaviours among tourists in Hawaii.. 
Spears, D. L. (2004). Community based participation in the development of event and festival tourism.. 
Spears, D. L. (2004). Quality of Services and Customer Relationship Management in a Globally Competitive Tourism Industry.. 
Spears, D. L. (2004). Who is buying the designer handbags and macadamia nuts?. 
Spears, D. L. (2003). A repeat-purchase intention model for the hotel industry.. 
Spears, D. L. (2003). Residents' perceptions and attitudes towards Native American gaming (NAG) in Kansas: demographics, policies, and future development. 
Spears, D. L. (2003). The rising importance of a health and wellness focus within resort hotels.. 
Spears, D. L. (2002). Residents' perceptions and attitudes towards Native American Gaming (NAG) in Kansas: proximity and number of trips to NAG activity. 
Spears, D. L. (2001). Technologies Role in Facilitating Service Quality & Marketing in the Hospitality Industry. Tourism Travels Toward New Technology Conference.. 
Spears, D. L. (2000). Rural residents' perceptions and attitudes of Native American gaming development in Kansas.. 
Spears, D. L., Boger, C., Gould, R.  (1999). Collaborative web-based project on tourism and marketing. Journal of Hospitality & Tourism Education. 10(4), 33. 
Spears, D. L., Gould, R., Boger, C., Brannan, R.  (1998). Joint ventures between the classroom and rural communities. Journal of Hospitality & Tourism Education. 10(3), 33-37. 
Sessions Planner & Panel Moderator
Technical Report
Spears, D. L. (2021). La Fortuna, Costa Rica Tourism Development Plan: Marketing and Attraction Analysis with Five-Year Action Plan.  Denton, Texas: Self. 
Spears, D. L. (2020). Lafortuna, Costa Rica Tourism Development Plan: Marketing and Attraction Analysis with Five-Year Action Plan. 
Textbook
Spears, D. L. (1998). Teaching at Kansas State University: A Handbook for Graduate Students. 



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Xiang, Z., Kim, H., Knight, D. K., Youn,, H., Kim, J., Pookulangara, S. A. (Other), Yang, K., Spears, D. L., Josiam, B. M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," Sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 – 2008).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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