Faculty Profile
Francisco Guzman
Title
Professor
Department
Marketing
College
College of Business
-
Business Leadership BuildingBLB 394A
- francisco.guzman@unt.edu
- Google Scholar Profile
- (940) 369-7966
Curriculum Vitae
Education
Current Scheduled Teaching*
MKTG 6950.723, Doctoral Dissertation, Spring 2024
MKTG 6900.002, Special Problems, Spring 2024
MKTG 4330.001, Strategic Brand Management, Spring 2024 Syllabus
MKTG 4330.002, Strategic Brand Management, Spring 2024 Syllabus
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Previous Scheduled Teaching*
MKTG 6950.702, Doctoral Dissertation, Fall 2023
MKTG 6900.002, Special Problems, Spring 2023
MKTG 6900.002, Special Problems, Spring 2022
MKTG 6950.702, Doctoral Dissertation, Fall 2021
MKTG 6950.702, Doctoral Dissertation, Summer 5W2 2021
MKTG 6950.708, Doctoral Dissertation, Spring 2021
MKTG 6950.702, Doctoral Dissertation, Fall 2020
MKTG 6950.708, Doctoral Dissertation, Spring 2020
MKTG 6940.764, Individual Research, Spring 2020
MKTG 4330.001, Strategic Brand Management, Spring 2020 Syllabus
MKTG 4330.002, Strategic Brand Management, Spring 2020 Syllabus
MKTG 6950.702, Doctoral Dissertation, Fall 2019
MKTG 6940.702, Individual Research, Fall 2019
MKTG 6940.764, Individual Research, Spring 2019
MKTG 6940.702, Individual Research, Fall 2018
MKTG 5150.040, Marketing Management, Fall 2018 SPOT
MKTG 5150.040, Marketing Management, Fall 2017 SPOT
MKTG 6900.708, Special Problems, Fall 2017
MKTG 6950.703, Doctoral Dissertation, Summer 5W1 2017
MKTG 6900.701, Special Problems, Summer 5W2 2017
MKTG 6950.708, Doctoral Dissertation, Spring 2017
MKTG 6950.800, Doctoral Dissertation, Spring 2017
MKTG 6940.702, Individual Research, Fall 2016
MKTG 6940.701, Individual Research, Summer 10W 2016
MKTG 6940.702, Individual Research, Summer 10W 2016
MKTG 6900.700, Special Problems, Summer 10W 2015
MKTG 4890.002, Applied Marketing Problems, Spring 2015 Syllabus
MKTG 3881.001, Personal Professional Development, Spring 2015 Syllabus
MKTG 4330.001, Strategic Brand Management, Spring 2015 Syllabus
MKTG 3881.001, Personal Professional Development, Fall 2014 Syllabus
MKTG 4330.001, Strategic Brand Management, Fall 2014 Syllabus
MKTG 3881.001, Personal Professional Development, Summer 5W2 2014
MKTG 4900.705, Special Problems, Summer 10W 2014
MKTG 3881.001, Personal Professional Development, Spring 2014
MKTG 4330.001, Strategic Brand Management, Spring 2014
MKTG 4330.002, Strategic Brand Management, Spring 2014
MKTG 3881.001, Personal Professional Development, Fall 2013
MKTG 4330.001, Strategic Brand Management, Fall 2013
MKTG 4330.002, Strategic Brand Management, Fall 2013
MKTG 4890.001, Applied Marketing Problems, Summer 5W1 2013
MKTG 3881.001, Personal Professional Development, Spring 2013
MKTG 4330.001, Strategic Brand Management, Spring 2013
MKTG 4330.002, Strategic Brand Management, Spring 2013
MKTG 3881.001, Personal Professional Development, Fall 2012
MKTG 4330.001, Strategic Brand Management, Fall 2012
MKTG 4330.002, Strategic Brand Management, Fall 2012
MKTG 5150.001, Marketing Management, Summer 5W1 2012
MKTG 6950.719, Doctoral Dissertation, Spring 2012
MKTG 3881.001, Personal Professional Development, Spring 2012
MKTG 4330.001, Strategic Brand Management, Spring 2012
MKTG 4330.002, Strategic Brand Management, Spring 2012
MKTG 6950.719, Doctoral Dissertation, Fall 2011
MKTG 4330.002, Strategic Brand Management, Fall 2011
MKTG 4330.003, Strategic Brand Management, Fall 2011
MKTG 6950.703, Doctoral Dissertation, Summer 10W 2011
MKTG 5150.001, Marketing Management, Summer 5W1 2011
MKTG 6940.762, Individual Research, Spring 2011
MKTG 4330.001, Strategic Brand Management, Spring 2011
MKTG 4330.002, Strategic Brand Management, Spring 2011
MKTG 6940.751, Individual Research, Fall 2010
MKTG 4330.001, Strategic Brand Management, Fall 2010
MKTG 4330.002, Strategic Brand Management, Fall 2010
MKTG 5150.001, Marketing Management, Summer 5W1 2010
MKTG 6910.701, Special Problems, Summer 10W 2010
MKTG 6910.705, Special Problems, Summer 10W 2010
MKTG 4330.001, Product Planning and Brand Management, Spring 2010
MKTG 4330.002, Product Planning and Brand Management, Spring 2010
MKTG 4330.001, Product Planning and Brand Management, Fall 2009
MKTG 4330.002, Product Planning and Brand Management, Fall 2009
MKTG 5150.001, Marketing Management, Summer 5W1 2009
MKTG 4330.001, Product Planning and Brand Management, Spring 2009
MKTG 4330.002, Product Planning and Brand Management, Spring 2009
MKTG 5150.001, Marketing Management, Fall 2008
MKTG 4330.001, Product Planning and Brand Management, Fall 2008
MKTG 4330.002, Product Planning and Brand Management, Fall 2008
MKTG 5150.001, Marketing Management, Summer 5W1 2008
MKTG 4120.001, Buyer Behavior, Spring 2008
MKTG 4330.001, Product Planning and Brand Management, Spring 2008
MKTG 4330.002, Product Planning and Brand Management, Spring 2008
MKTG 4120.002, Buyer Behavior, Fall 2007
MKTG 4330.001, Product Planning and Brand Management, Fall 2007
MKTG 5150.001, Marketing Management, Summer 5W2 2007
MKTG 4330.001, Product Planning and Brand Management, Summer 5W2 2007
MKTG 4880.003, Advanced Marketing Management, Spring 2007
MKTG 4120.001, Buyer Behavior, Spring 2007
MKTG 4320.001, New Product Development, Spring 2007
MKTG 4120.002, Buyer Behavior, Fall 2006
MKTG 4120.090, Buyer Behavior, Fall 2006
* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.
Published Publications
Published Intellectual Contributions
Book Chapter
Guzman, F. (2022). Commentary on "Co-creating Corporate Brand with Multiple Stakeholders". The Routledge Companion to Corporate Branding. 169-174. Routledge.
Muniz, F., Guzman, F., Krishnan, R. (2022). Omnicultural Branding. Handbook of Research on Ethnic and Intra-cultural Marketing. 57-75. Edgar Elgar Publishing.
Becker-Olsen, K., Guzman, F. (2016). Corporate Social Responsibility Communications in North America. Handbook of Integrated CSR Communication. 293-315. Springer Publisher House.
Baalbaki, S., Guzman, F. (2016). Consumer Based Brand Equity. Routledge Companion to Brand Management. 32-47. Routledge.
Guzman, F., Sierra, V. (2016). Political Candidate's Brand Image. Handbook of Brand Management Scales. 13-14. Routledge.
Guzman, F. (2014). A Latin American View of CSR and Marketing. Handbook in Research on Marketing and Corporate Social Responsibility. 252-266. Edward Elgar.
Guzman, F. (2014). Marketing y Sociedad. Soul Marketing. 45-54. Profit Editorial.
Guzman, F., Becker-Olsen, K. (2010). Strategic Corporate Social Responsibility: A Brand Building Tool. Innovative CSR. 196-219. Greenleaf Publishing.
Montaña, J., Guzmán, F., Moll, I. (2009). Branding and Design Management. Handbook on Brand and Experience Management. Edward Elgar.
Guzman, F. (2008). A Brand Building Literature Review. Brand Building New Dimensions. The ICFAI University Press.
Guzman, F., Valls, J. (2006). Criação e desenvolvimento da marca. Gestão integral de destinos turísticos sustentáveis. FGV Editora.
Guzman, F., Valls, J. (2004). Creación y Desarrollo de la Marca. Gestión de Destinos Turísticos Sostenibles. Gestion 2000.
Conference Proceeding
Guzman, F., Paswan, A. K., Fabrize, R. O. (2010). Crossing the Border: Changes in the Perception of Brand Image and Self Brand Image. International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
Guzman, F., Montaña, J. (2008). Corporate Social Responsibility in Global Branding. International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
Guzman, F., Davis, D., Crumbly, J. (2008). Strategic CSR and its Effect on Brand Equity. International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
Guzmán, F., Sierra, V. (2007). The Brand Image of Mexican Media Companies: A Cross-National Comparison. Academy of Marketing Conference.
Guzmán, F., Montaña, J., Sierra, V. (2007). Public-Private Collaborations: Public Services and Brand Values. 17, 202-203. AMA Conference.
Guzmán, F., Montaña, J., Sierra, V. (2006). Brand Building and Public-Private Collaborations. International Association for Business and Society Conference.
Guzmán, F., Sierra, V. (2006). Brand Image of Candidates for President of Mexico. International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
Guzmán, F., Montaña, J., Sierra, V. (2006). Reference Group Influence in the Consumption of Public Services. Marketing Management Association.
Guzmán, F., Montaña, J., Sierra, V. (2005). Brand Building by Associating to Public Services: A Reference Group Influence Model. 14, . International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
Guzmán, F., Montaña, J., Sierra, V. (2005). Public-Private Collaborations to Provide Public Services. 15, 67-68. AMA Conference.
Guzmán, F., Montaña, J., Sierra, V. (2005). Public-Private Collaborations to Provide Public Services. 36, 243. Compendio de resúmenes de artículos de revista.
Journal Article
Thapa, S., Guzman, F., Paswan, A. (2024). "We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?. Journal of Business Research. 172, 114425.
Guzman, F., Ahmad, F., Johnson, R. (2024). What drives business-to-business brands to be conscientious?. Journal of Product & Brand Management. 33(1), 138-161.
Ahmad, F., Guzman, F. (2024). Brand activism and the consequence of woke washing. Journal of Business Research. 170, 114362.
Muniz, F., Guzman, F. (2023). The impact of brand co-creation and CSR authenticity on brand equity. Journal of Product & Brand Management. 32(8), 1338-1354.
Nawaz, M., Guo, J., Guzman, F., Nawaz, S. (2023). Brand crowdfunding and prosumers’ co-creation in the era of gamification: Insights from two emerging markets. Journal of Product & Brand Management. 32(8), 1355-1373.
Nawaz, M., Nawaz, S., Guzman, F., Plotkina, D. (2023). The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development. Journal of Business Research. No. 157, 113550.
Parris, D., Guzman, F. (2023). Evolving boundaries: Looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of Product & Brand Management. 32(2), 191-234.
Ahmad, F., Guzman, F. (2023). Perceived injustice and brand love: The effectiveness of sympathetic vs. empathetic responses to address consumer complaints of unjust specific service encounters. Journal of Product & Brand Management. 32(6), 849-862.
Dang, L. L., Bell, A., Guzman, F., Pereira, V., Del Giudice, M. (2022). The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market. International Marketing Review. 40(1), 127-154.
Ahmad, F., Guzman, F., Kidwell, B. (2022). Effective messaging strategies to increase brand love for sociopolitical activist brands. Journal of Business Research. 151, 609-622.
Thapa, S., Guzman, F., Paswan, A. K. (2022). How isolation leads to purchasing luxury brands: The moderating effects of COVID-19 anxiety and social capital. Journal of Product & Brand Management. 31(6), 984-1001.
Iyer, P., Davari, A., Guzman, F., Veloutsou, C. (2022). Determinants of Luxury Purchase Intentions in a Recessionary Environment. Journal of Marketing Management. 38(13-14), 1401-1432.
Le Dang, L., Weng, M., Guzman, F. (2021). How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products. Journal of Business Research. 141, 175-190.
Kennedy, E., Guzman, F., Ind, N. (2021). Motivating gender towards co-creation: A study on hedonic activities, social importance, and personal values. Journal of Brand Management. 29(1), 127-140.
Guzman, F., Veloutosu, C., Christodoulides, G. (2021). Charting research on international luxury marketing: Where are we now, and where should we go next?. International Marketing Review. 39(2), 371-394.
Ahmad, F., Guzman, F. (2021). Consumer skepticism about online reviews and their decision-making process: The role of review self-efficacy and regulatory focus. Journal of Consumer Marketing. 38(5), 587-600.
Ahmad, F., Guzman, F. (2021). Negative Online Reviews, Brand Equity, and Emotional Contagion. European Journal of Marketing. 55(11), 2825-2870.
Fetscherin, M., Veloutsou, C., Guzman, F. (2021). Guest Editorial: Models for Brand Relationships. Journal of Product & Brand Management. 30(3), 353-359.
Schmidt, H., Ind, N., Guzman, F., Kennedy, E. (2021). Sociopolitical activist brands. Journal of Product & Brand Management. 31(1), 40-55.
Muniz, F., Guzman, F. (2021). Overcoming the Conflicting Values of Luxury Branding and CSR by Leveraging Celebrity Endorsements. Journal of Brand Management. 28(1), 347-358.
Schivinski, B., Langara, D., Fernandes, T., Guzman, F. (2020). Social Media Brand Engagement in the Context of Collaborative Consumption: The Case of Airbnb. Journal of Brand Management. 27(6), 645-661.
Paswan, A. K., Guzman, F., Pei, Z. (2020). Innovation-Branding: Should all firms be Equally Ambidextrous?. Journal of Product & Brand Management. 30(5), 754-767.
Tran, T. P., Lin, C., Baalbaki, S., Guzman, F. (2020). How Personalized Advertising Affects Equity of Brands Advertised on Facebook: A Mediation Mechanism. Journal of Business Research. 120, 1-15.
Tran, T., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus Private Brand: A Regulatory Focus Perspective. Journal of Retailing and Consumer Services. 57, 102198.
Tran, T. P., Guzman, F., Paswan, A. K., Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57, 102198.
Kennedy, E., Guzman, F. (2020). No Matter what You Do, I Still Love You: An Examination of Consumer Reaction to Brand Transgressions. Journal of Product & Brand Management. 30(4), 594-608.
Ahmad, F., Guzman, F. (2020). Brand Equity, Online Reviews, and Message Trust: The Moderating Role of Persuasion Knowledge. Journal of Product & Brand Management. 30(4), 549-564.
Alvarado Karste, J., Guzman, F. (2020). The Effect of Brand Identity-Cognitive Style and Social Influence on Consumer-Based Brand Equity. Journal of Product & Brand Management. 29(7), 971-984.
Muniz, F., Guzman, F., Paswan, A. K., Crawford, H. (2019). The Immediate Effect of Corporate Social Responsibility on Consumer-Based Brand Equity. Journal of Product & Brand Management. 28(7), 864-879.
Guzman, F., Paswan, A. K., Kennedy, E. (2019). Consumer Brand Value Co-Creation Typology. Journal of Creating Value. 5(1), 40-52.
VanSteenburg, E., Guzman, F. (2019). An Examination of the Brand Image of the 2012 and 2016 U.S. Presidential Candidates. European Journal of Marketing.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing.
Guzman, F., Paswan, A. K., Tripathy, N. (2019). Consumer centric antecedents to personal financial planning. Journal of Consumer Marketing. 36(6), 858=868.
Fetscherin, M., Guzman, F., Veloutsou, C., Roseira Cayolla, R. (2019). Latest Research on Brand Relationships: Introduction to the Special Issue. Journal of Product & Brand Management. 28(2), 133-139.
Cowan, K., Guzman, F. (2018). How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study. Journal of Business Research.
Naderi, I., Paswan, A. K., Guzman, F. (2018). Beyond the Shadow of a Doubt: The Effect of Consumer Knowledge on Restaurant Evaluation. Journal of Retailing and Consumer Sciences. 45, 221-229.
Guzman, F., Paswan, A. K., Kennedy, E. (2018). A Consumer Brand Co-Creation Typology. Journal of Creating Value. 5(1), .
Paswan, A. K., Guzman, F., Lewin, J. E. (2017). Attitudinal determinants of environmentally sustainable behavior. Journal of Consumer Marketing. No. 34(5), 414-426.
Iyer, P., Davari, A., Guzman, F. (2017). Determinants of Brand Resurrection Movements: Why Consumers Want Dead Brands Back. European Journal of Marketing. 51(11/12), 1896-1917.
Paswan, A. K., Guzman, F. (2017). Consumer value and time. Journal of Creating Value. 3(2), 157-161.
Guzman, F., Davis, D. F. (2017). The Impact of Strategic Corporate Social Responsibility on Brand Equity. Journal of Product & Brand Management. 26(5), 435-466.
Paswan, A. K., Guzman, F., Lewin, J. (2017). Attitudinal Determinants of Pro-Environmental Behavior. Journal of Consumer Marketing. 34(5), 414-426.
Kennedy, E., Guzman, F. (2017). When perceived ability to influence plays a role: brand co-creation in web 2.0. Journal of Product & Brand Management. 26(4), 342-350. http://www.emeraldinsight.com/doi/abs/10.1108/JPBM-04-2016-1137
Guzman, F., Paswan, A. K., Fabrize, R. O. (2017). Crossing the Border: Changes in the Perception of Self. Journal of Consumer Marketing. 34(4), 306-318.
Veloutsou, C., Guzman, F. (2017). The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product & Brand Management. 26(1), 2-12.
Kennedy, E., Guzman, F. (2016). Co-Creation of Brand Identities: Consumer and Industry Influence and Motivations. Journal of Consumer Marketing. 33(5), 313-323.
Strutton, D. H., Guzman, F. (2016). Facilitating and Managing the Pursuit of Joint Creativity at the Manufacturer-Retailer Interface. Journal of Creating Value. 23(2), 160-175.
Baalbaki, S., Guzman, F. (2016). A Consumer Perceived Consumer Based Brand Equity Scale. Journal of Brand Management. 23(3), 229-251.
Nguyen, T., Guzman, F. (2015). Intellectual Capital through the Eyes of the Consumer. Journal of Product & Brand Management.
Nguyen, T., Charlene, D., Davari, A., Guzman, F. (2015). Intellectual Capital through the Eyes of the Consumer. Journal of Product & Brand Management. 24(6), 554-566.
Guzman, F. (2015). Teaching Marketing Segmentation: The Eight Step Process. International Journal of Higher Education Management. 1(2), 24-32.
Guzman, F., Paswan, A. K., Van Steenburg, E. (2015). Self Referencing and Political Candidate-Brands: A Congruency Perspective. Journal of Political Marketing. 24(1/2), 175-199.
Guzman, F., Veloutsou, C. (2014). Editorial. Journal of Product & Brand Management. 23(7), 477.
Guzman, F., Veloutsou, C. (2014). Editorial. Journal of Product & Brand Management. 23(4/5), 261.
Guzman, F., Veloutsou, C. (2014). Editorial. Journal of Product & Brand Management. 23(3), 161.
Guzman, F., Veloutsou, C. (2014). Editorial. Journal of Product & Brand Management. 23(2), 77.
Guzman, F., Roper, S., Vacas de Carvahlo, L. (2013). Guest Editorial: Branding and Sustainable Growth. Journal of Product & Brand Management. 22(7), 435-436.
Henderson, G. H., Guzman, F., Motley, C. M., Huff, L. (2013). The Ian's Pizza Tribe: Reconceptualizing Cross-Cultural Research in the Digital Age. Journal of Business Research. 66(3), 283-287.
Guzman, F., Iglesias, O. (2012). Guest Editorial: The Multi-Sensory and Multi-Experiential Brand Challenge. Journal of Product & Brand Management. 21(6), 389-390.
Spears, N. E., Blankson, C., Guzman, F. (2012). Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear. Journal of Current Issues & Research in Advertising. 33(1), 79-93.
Paswan, A. K., Guzman, F., Blankson, C. (2012). Business to Business Governance Structure and Marketing Strategy. Industrial Marketing Management. 41(6), 908-918.
Guzman, F., Sierra, V. (2012). Public-Private Collaborations. European Journal of Marketing. 46(7/8), 994-1012.
Guzman, F., Sisniega, I. (2012). CIMA: A Marketing Revolution in Mexican Olympic Sports. International Journal of Sports Marketing & Sponsorship. 13(2), 144-155.
Paswan, A. K., Blankson, C., Guzman, F. (2011). Relationalism in Marketing Channels and Marketing Strategy. European Journal of Marketing. 45(3), 311-333.
Guzman, F., Sierra, V. (2009). A Political Candidate's Brand Image Scale: Are Political Candidates Brands?. Journal of Brand Management. 17(3), 207-217.
Montaña, J., Moll, I., Guzmán, F. (2009). Diseño estratégico en la construcción de marcas. Harvard Deusto Marketing & Ventas. (90), 32-38.
Guzman, F., Abimbola, T. (2009). Guest Editorial: The Power of Brands as Intangible Assets. Journal of Product & Brand Management. 18(5), 324-325.
Guzman, F., Paswan, A. K. (2009). Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries. Journal of International Marketing. 17(3), 71-86.
Guzmán, F., Becker-Olsen, K. L., Hill, R. P. (2008). Desarrollar un programa de RSC a la manera correcta. Harvard Business Review. 86(4), 42-49.
Montaña, J., Guzmán, F., Moll, I. (2007). Branding and Design Management: A Brand Design Management Model. Journal of Marketing Management. 23(9-10), 829-840.
Moll, I., Montaña, J., Guzmán, F., Sole, F. (2007). Market Orientation and Design Orientation: a Management Model. Journal of Marketing Management. 23(9-10), 861-876.
Guzmán, F., Montaña, J., Sierra, V. (2006). Brand Building by Associating to Public Services: A Reference Group Influence Model. Journal of Brand Management. 13(4-5), 352-362.
Guzmán, F., Montaña, J. (2006). Cómo construir marcas mediante la asociación con servicios públicos. Harvard Business Review. 84(4), 46-51.
Guzmán, F., Sierra, V. (2006). La imagen de marca de los candidatos a la presidencia de México. Revista Este País. (184), 50-53.
Guzmán, F. (2005). A Brand Building Literature Review. Journal of Brand Management. 2(3), 30-48.
Awarded Grants
Contracts, Grants and Sponsored Research
Grant - Research
Guzman, F., "RCoB Summer Research Grant," University of North Texas, $10000 Funded. (2022 – 2022).
Guzman, F., "RCOB Summer Research Grant," University of North Texas, $10000 Funded. (2020 – 2020).
Guzman, F., "COB Summer Research Grant," University of North Texas, $10000 Funded. (2018 – 2018).
Guzman, F., "UNT's Department of Marketing Internal Funding," University of North Texas, $1000 Funded. (2016 – 2016).
Guzman, F., "UNT's Office of Research and Economic Development Small Grant," University of North Texas, $1000 Funded. (2015 – 2015).
Guzman, F., "UNT's Department of Marketing Internal Funding," $1500 Funded. (2014 – 2014).
Guzman, F., "UNT's Department of Marketing Internal Funding," University of North Texas, $8000 Funded. (2012 – 2012).
Guzman, F., "UNT's Junior Faculty Summer Research Fellowship," $5000 Funded. (2008 – 2008).
Guzman, F., "UNT's Center for Spanish Language Media Center Research Grant," $2500 Funded. (2007 – 2007).
Guzman, F., "UNT's Junior Faculty Summer Research Fellowship," $5000 Funded. (2007 – 2007).
Guzman, F., "ITESM Internal Research Grant (Mexico)," $18000 Funded. (2006 – 2006).
Guzman, F., "ESADE Internal Research Grant (Spain)," $3000 Funded. (2004 – 2004).
| Overall Summative Rating |
Challenge and Engagement Index |
Response Rate |
|---|---|---|
out of 5 |
out of 7 |
% of students responded |
- Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
- Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was