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Maria Kim

Title: Professor

Department: Merchandising and Digital Retailing

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Ewha Womans University, 2002
    Major: Clothing & Textiles (Fashion Marketing and Merchandising)
    Dissertation: A conceptual framework of building fashion brand equity: Focused on casual brand.
  • MA, Ewha Womans University, 1991
    Major: Clothing & Textiles
    Dissertation: The strategic positioning of brand image: Focused on ladies' wear.
  • BS, Ewha Womans University, 1984
    Major: Clothing and Textiles

Current Scheduled Teaching

MDSE 5500.402Merchandising StrategiesSpring 2025
CMHT 5700.401Service ExcellenceSpring 2025
MDSE 5800.401Social Media Analytics: Data Visualization and InsightsSpring 8W2 2025
MDSE 5500.401Merchandising StrategiesFall 2024
MDSE 5920.408Problem in Lieu of ThesisFall 2024
CMHT 5500.001Social Media Analytics using SNAFall 2024
CMHT 6500.001Social Media Analytics using SNAFall 2024

Previous Scheduled Teaching

CMHT 5550.002Promotional StrategiesSummer 5W1 2024 SPOT
MDSE 5950.009Master's ThesisSpring 2024
MDSE 5500.002Merchandising StrategiesSpring 2024 SPOT
MDSE 5920.002Problem in Lieu of ThesisSpring 2024
CMHT 5700.001Service ExcellenceSpring 2024 SPOT
MDSE 5800.001Social Media Analytics: Data Visualization and InsightsSpring 8W2 2024 SPOT
CMHT 6500.001Big Data Implementation in Social Newtork AnalysisFall 2023 SPOT
MDSE 5950.006Master's ThesisFall 2023
MDSE 5500.001Merchandising StrategiesFall 2023 SPOT
MDSE 5920.008Problem in Lieu of ThesisFall 2023
CMHT 5550.002Promotional StrategiesSummer 5W1 2023 SPOT
MDSE 5500.002Merchandising StrategiesSpring 2023 SPOT
CMHT 6600.001Network Analysis and Visualization (NAV): Big Data Approach to Digital RetailingSpring 2023 SPOT
MDSE 5920.002Problem in Lieu of ThesisSpring 2023
CMHT 5700.001Service ExcellenceSpring 2023 SPOT
MDSE 4660.002Advanced ApplicationFall 2022 Syllabus SPOT
MDSE 5660.601Advanced Merchandising ApplicationsFall 2022 SPOT
CMHT 6500.001Big Data Implementation in Social Newtork AnalysisFall 2022 SPOT
MDSE 5920.008Problem in Lieu of ThesisFall 2022 SPOT
MDSE 5790.003Field Experience in MerchandisingSummer 10W 2022
CMHT 5550.002Promotional StrategiesSummer 5W1 2022 SPOT
MDSE 4660.003Advanced ApplicationSpring 2022 Syllabus SPOT
MDSE 5950.009Master's ThesisSpring 2022
MDSE 5500.002Merchandising StrategiesSpring 2022 SPOT
CMHT 5700.001Service ExcellenceSpring 2022 SPOT
MDSE 4660.002Advanced ApplicationFall 2021 Syllabus SPOT
MDSE 5950.006Master's ThesisFall 2021
RETL 3950.001Visual Merchandising and PromotionFall 2021 Syllabus SPOT
CMHT 5550.002Promotional StrategiesSummer 5W1 2021 SPOT
CMHT 5550.601Promotional StrategiesSummer 5W1 2021 SPOT
MDSE 4660.003Advanced ApplicationSpring 2021 Syllabus SPOT
CMHT 5700.001Service ExcellenceSpring 2021 SPOT
RETL 3950.001Visual Merchandising and PromotionSpring 2021 Syllabus SPOT
CMHT 5300.001Research Methods in Merchandising and Hospitality ManagementFall 2020 SPOT
RETL 3950.001Visual Merchandising and PromotionFall 2020 Syllabus SPOT
CMHT 5550.002Promotional StrategiesSummer 5W1 2019 SPOT
MDSE 5850.001Brand DevelopmentSpring 2019 SPOT
MDSE 5850.601Brand DevelopmentSpring 2019 SPOT
RETL 4850.001Brand DevelopmentSpring 2019 Syllabus SPOT
CMHT 5700.002Service ExcellenceSpring 2019 SPOT
MDSE 4560.002Sustainable Strategies in MerchandisingSpring 2019 Syllabus SPOT
CMHT 6500.001Big Data Implementation in Social Newtork AnalysisFall 2018 SPOT
MDSE 5850.001Brand DevelopmentFall 2018 SPOT
MDSE 5850.601Brand DevelopmentFall 2018 SPOT
RETL 4850.001Brand DevelopmentFall 2018 Syllabus SPOT
MDSE 5920.011Problem in Lieu of ThesisSummer 10W 2018
CMHT 5550.002Promotional StrategiesSummer 5W2 2018 SPOT
CMHT 5550.601Promotional StrategiesSummer 5W2 2018 SPOT
MDSE 5850.001Brand DevelopmentSpring 2018 SPOT
MDSE 5850.601Brand DevelopmentSpring 2018 SPOT
RETL 4850.001Brand DevelopmentSpring 2018 Syllabus SPOT
CMHT 5700.002Service ExcellenceSpring 2018 SPOT
CMHT 5700.004Service ExcellenceSpring 2018
CMHT 6500.001Big Data Implementation in Social Newtork AnalysisFall 2016 SPOT
MDSE 5850.001Brand DevelopmentFall 2016 SPOT
RETL 4850.001Brand DevelopmentFall 2016 Syllabus SPOT
CMHT 5550.002Promotional StrategiesSummer 5W1 2016 SPOT
CMHT 5550.004Promotional StrategiesSummer 5W1 2016
MDSE 4850.001Brand DevelopmentSpring 2016 Syllabus SPOT
MDSE 5920.009Problem in Lieu of ThesisSpring 2016
CMHT 5700.002Service ExcellenceSpring 2016 SPOT
CMHT 6500.001Big Data Implementation in Social Newtork AnalysisFall 2015 SPOT
MDSE 4850.001Brand DevelopmentFall 2015 Syllabus SPOT
MDSE 5850.001Brand DevelopmentFall 2015 SPOT
MDSE 5920.005Problem in Lieu of ThesisFall 2015
MDSE 5920.011Problem in Lieu of ThesisSummer 10W 2015
CMHT 5550.002Promotional StrategiesSummer 5W2 2015 SPOT
MDSE 5920.009Problem in Lieu of ThesisSpring 2015
CMHT 5700.002Service ExcellenceSpring 2015
MDSE 5900.002Special Problems in MerchandisingSpring 2015
MDSE 4850.001Brand DevelopmentFall 2014 Syllabus
MDSE 5850.001Brand DevelopmentFall 2014
MDSE 4850.001Brand DevelopmentSpring 2014 Syllabus
MDSE 5850.001Brand DevelopmentSpring 2014
MDSE 3750.001Consumer Studies in Apparel and Home FurnishingsSpring 2014 Syllabus
CMHT 5700.001Service ExcellenceSpring 2014
MDSE 4850.001Brand DevelopmentFall 2013 Syllabus
MDSE 5850.001Brand DevelopmentFall 2013
MDSE 4850.001Brand DevelopmentSpring 2012 Syllabus
SMHM 5850.001Brand DevelopmentSpring 2012
SMHM 5920.009Problem in Lieu of ThesisSpring 2012
SMHM 5300.001Research Methods in Merchandising and Hospitality ManagementSpring 2012
MDSE 4850.001Brand DevelopmentFall 2011 Syllabus
SMHM 5850.001Brand DevelopmentFall 2011
SMHM 5950.009Master's ThesisFall 2011
SMHM 5920.006Problem in Lieu of ThesisFall 2011
SMHM 5300.002Research Methods in Merchandising and Hospitality ManagementFall 2011
SMHM 5900.002Special Problems in Various Areas of ConcentrationFall 2011
SMHM 5950.011Master's ThesisSummer 10W 2011
SMHM 4850.001Brand DevelopmentSpring 2011 Syllabus
SMHM 5850.001Brand DevelopmentSpring 2011
SMHM 5950.006Master's ThesisSpring 2011
SMHM 5300.001Research Methods in Merchandising and Hospitality ManagementSpring 2011
SMHM 4850.001Brand DevelopmentFall 2010 Syllabus
SMHM 5850.001Brand DevelopmentFall 2010
SMHM 5950.006Master's ThesisFall 2010
SMHM 5300.002Research Methods in Merchandising and Hospitality ManagementFall 2010
SMHM 4850.001Brand DevelopmentSpring 2010
SMHM 5850.001Brand DevelopmentSpring 2010
SMHM 5300.001Research Methods in Merchandising and Hospitality ManagementSpring 2010
SMHM 4850.001Brand DevelopmentFall 2009
SMHM 5850.001Brand DevelopmentFall 2009
SMHM 5300.002Research Methods in Merchandising and Hospitality ManagementFall 2009
SMHM 4850.001Brand DevelopmentSpring 2009
SMHM 5850.001Brand DevelopmentSpring 2009
SMHM 3750.001Consumer Studies in Apparel and Home FurnishingsSpring 2009
SMHM 4850.001Brand DevelopmentFall 2008
SMHM 5850.001Brand DevelopmentFall 2008
SMHM 3750.001Consumer Studies in Apparel and Home FurnishingsFall 2008
SMHM 4850.001Brand DevelopmentSpring 2008
SMHM 3750.001Consumer Studies in Apparel and Home FurnishingsSpring 2008
SMHM 5650.002Global MerchandisingSpring 2008
SMHM 1650.001Apparel EvaluationFall 2007
SMHM 4850.001Brand DevelopmentFall 2007
SMHM 5850.001Brand DevelopmentFall 2007
SMHM 3750.001Consumer Studies in Apparel and Home FurnishingsFall 2007
SMHM 5900.704Special Problems in Various Areas of ConcentrationFall 2007
SMHM 2360.001Aesthetics and EnvironmentSpring 2007
SMHM 2360.303Aesthetics and EnvironmentSpring 2007
SMHM 1650.001Apparel EvaluationSpring 2007
SMHM 4850.001Brand DevelopmentSpring 2007
SMHM 5850.001Brand DevelopmentSpring 2007
SMHM 2360.001Aesthetics and EnvironmentFall 2006
SMHM 2360.002Aesthetics and EnvironmentFall 2006
SMHM 1650.001Apparel EvaluationFall 2006
SMHM 4850.001Brand DevelopmentFall 2006
SMHM 5900.701Special Problems in Various Areas of ConcentrationFall 2006
SMHM 1650.001Apparel EvaluationSpring 2006
SMHM 1650.002Apparel EvaluationSpring 2006
SMHM 1650.303Apparel EvaluationSpring 2006
SMHM 4850.001Brand DevelopmentSpring 2006
SMHM 5850.001Brand DevelopmentSpring 2006
SMHM 5910.701Special Problems in Various Areas of ConcentrationSpring 2006
SMHM 5910.702Special Problems in Various Areas of ConcentrationSpring 2006
SMHM 2360.001Aesthetics and EnvironmentFall 2005
SMHM 2360.301Aesthetics and EnvironmentFall 2005
SMHM 1650.001Apparel EvaluationFall 2005
SMHM 1650.301Apparel EvaluationFall 2005
SMHM 1650.302Apparel EvaluationFall 2005
SMHM 1650.001Apparel EvaluationSpring 2005
SMHM 1650.301Apparel EvaluationSpring 2005
SMHM 1650.302Apparel EvaluationSpring 2005
SMHM 4850.001Brand DevelopmentSpring 2005
SMHM 5850.001Brand DevelopmentSpring 2005
SMHM 2360.301Aesthetics and EnvironmentFall 2004
SMHM 1650.001Apparel EvaluationFall 2004
SMHM 1650.301Apparel EvaluationFall 2004
SMHM 1650.302Apparel EvaluationFall 2004

Published Intellectual Contributions

    Abstracts and Proceedings

  • Lee, H., Kim, H., Pookulangara, S.A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA).
  • Ahn, S., Kim, H. (2023). Backer's Decision Making Process in Crowdfunding: The Sympathy-Empathy, Motives, Participation, & Share Model. Journal of Retailing and Consumer Services. The Recent Advances in Retailing and Consumer Services Sciences.
  • Jeong, M., Yang, K., Kim, H., Min, J. (2023). Curating subscription box services: Implications for the Pet Industry. Oral Presentation. Journal of Retailing and Consumer Services. The Recent Advances in Retailing and Consumer Services Sciences.
  • Kim, H.M., Lee, S.H. (2022). Social Network Analysis of the # Metaverse Fashion on the Twitter: The Community Structure and the Social Role of Influencers. 2022 International Conference of Clothing and Textiles (ICCT) Seoul, International Conference of Clothing and Textiles.
  • Lee, S., Huang, R., Kim, H.M. (2021). Social Capital of the # VR Community Network for Digital Retailing: Structure Signature of a Twitter Network. Clothing and Textiles Research Journal. ITAA.
  • Kim, H., Lee, D. (2021). The Open Knowledge Platform for Advanced Application: Building a Digital Capstone Course in COVID-19. Clothing and Textiles Research Journal. The 2021 ITAA Virtual Conference.
  • Kim, H.M. (2020). Visualizing Social Roles and Structural Signatures of the Cosmetic Brands on Sephora’s’ Twitter. Iowa State Digital Press.
  • Knight, D.K., Forney, J.C., Kim, H., Last, R., Xiang, Z. (2012). Shifting paradigm in the network society. ITAA.
  • Kim, H.J., Ahn, S.K., & Park, B.. (2011). Are you in flow? Dimensionality and influence of flow on blogging engagements.
  • Jeon, S., & Kim, H.J.. (2011). Clicking or Buying? Dererminants of e-Impulse Buying.
  • Evanse, L., & Kim, H.J.. (2011). Experience the fashion-brand: Impacts of experience dimensions and experience types on brand resonance.
  • Kim, H.J. Ahn, S., & Forney, J.. (2011). O ∙ P ∙ E ∙ N Retailing: A transformational paradigm for the global consumer experience..
  • Knight, D., Kim, H.J., & Spears, D.. (2011). Undergraduate Research: Pedagogy for the 21st Century.
  • Crutsinger, C., Knight, D., & Kim, H.J. (2011). Young part-time employees: Understanding the impack of work experiences on job outcomes in the retail and service sectors.
  • Kim, H.J. Park, B. & Forney, J. (2010). O. P. E. N Future: Prospecting Researches and Practices in Apparel Retailing.
  • Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Are you in alliance with a fashion brand? Alliance attitude in partner selection: Controlling tangibility and intangibility of Products.
  • Park, B. & Kim, H.J.. (2009). Blogging behavior: Impacts of motivations with the mediation of flow.
  • Kim, H.J. Knight, D., & Crutsinger, C.. (2009). Generation Y differences at retail work..
  • Alvarado, M., Lee, S., Kim, H.J., & Knight, D.. (2009). O.P.E.N. Lotte: Sustainability framework for global consumers.
  • Crutsinger, C., Knight, D., & Kim, H.J.. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behavior on attitudes toward marketing practices.
  • Taylor, J., Crutsinger, C. Kim, H.J., Connor, P., & Brandon, L.. (2009). The impact of environmental attitudes on US Students ' Intention to use reusable shopping bags.
  • Kim, H., Knight, D., & Crutsinger, C.. (2009). Generation Y differences at retail work: Intrinsic motivation, polychronicity-orientation, technology adoption and retail work creativity. . European Institute of Retailing and Services Studies (EIRASS).
  • Kim, H.J., & Forney, J.. (2008). Fashion-brand experience: Intervening customer value and brand equity..
  • Ahn, S.K., Kim, H.J., & Forney, J.. (2008). Framing criteria for partner selections in co-marketing alliances: Focused on the match-up hypothesis..
  • Jeon, S., Kim, H.J., & Crutsinger, C.. (2008). Online auction experience: Examining the mediating role of auction attitudes.
  • Jeon, S., Kim, H.J., & Crutsinger, C.. (2007). e-bay tribe: Impacts of shopping motivations and attitudes on online auction behavior. American Collegiate Retailing Association Clearinghouse.
  • Kim, H.J., Crutsinger, C., & Knight, D.. (2007). Employee perceptions of the retail work experiences: Examining gender differences.
  • Jeon, S., & Kim, H.J.. (2007). Taiwanese college student ' s purchase intention toward U.S. branded apparel: Effects of purchase criteria and brand attitude.
  • Kim, H.J., Kim, E.Y., & Ko, E.J.. (2007). The impact of RFID on strategic business performance: Implications for global supply chain between the U.S. and Korean retailers.
  • Kim, H.J., Kim, E.Y., & Chang, K.. (2006). Perceptions and realties of RFID for fashion marketing: Right product, right place, and right time.
  • Crutsinger, C., Knight, D., & Kim, H.J.. (2006). Teen ' s aggressiveness and assertiveness: The gender and age difference in the retail market.
  • Jeon, S., Crutsinger, C., Kim, H.J., Kim, E.Y., & Pelton, L.. (2006). The effect of shopping motivations on online auction behaviors.
  • Schanchez,, M., Kim, H.J., & Dotter, V.. (2006). University bookstore merchandise purchasing behavior: Shopping motivation, product satisfaction, and purchase intention.
  • Knight, D.K., Crutsinger, C., Kim, H. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. ITAA.
  • Kim, H.J., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees ' work experience on job performance, job satisfaction, and career intention.
  • Knight, D., Kim, H.J., & Crutsinger, C.. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention.
  • Kim, H.J., Schanchez,, M., and Stouffer, A.. (2005). Mini-line; A comprehensive project for merchandising students.
  • Crutsinger, C., Kim, H.J., & Knight, D. (2005). Retail Work Experiences: A Comparison between high school and college students.
  • Knight, D.K., Kim, H., Crutsinger, C. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention. ITAA.
  • Knight, D., Crutsinger, C., Kim, H. (2005). A comprehensive approach to model development: The impact of retail employees' work experiences on job performance, job satisfaction and careeer intention. Korean Society of Clothing and Textiles.
  • Crutsinger, C., Kim, H.J., & Knight, D.. (2004). Determinants of college students ' retail career intention: A comparison by career expectation.
  • Park, E.J., Forney, J.C., & Kim, H.J.. (2004). Mediating effects of shopping emotions on impulse buying behavior.
  • Knight, D., Crutsinger, C., & Kim, H.J.. (2004). Teens ' retail work experiences, job satisfaction and job intention.
  • Knight, D., Kim, H.J., & Crutsinger, C.. (2004). The effects of supervisory behaviors on teens ' job performance..
  • Crutsinger, C., Knight, D., & Kim, H.J.. (2004). The teen employee: An investigation of motivations, expectations, and experiences.
  • Knight, D., Kim, H., Crutsinger, C. (2004). Detrminants of college students' retail career intention: A comparison by career expectation. ITAA.
  • Knight, D., Crutsinger, C., Kim, H. (2004). The effects of supervisory behaviors on teens' job performance. ITAA.
  • Crutsinger, C., Kim, H.J., & Knight, D.. (2003). Career expectation as antecedents of retail job satisfaction and job intention.
  • Sullivan, P., Kim, E.Y., Park, E.J., & Kim, H.J.. (2003). Predicting apparel online shopper in e-markets.
  • Knight, D., Crutsinger, C., Kim, H. (2003). Career expectations as antecedents of retail job satisfaction and job intention. ITAA.
  • Kim, H.J., Lim, S.J., & Yang, Y.. (2002). An empirical study of measuring fashion brand equity in Korea: Focused on casual brand.
  • Kim, H.J., & Lim, S.J.. (2002). The conceptual framework of building fashion brand equity: Focused on casual wear brand.
  • Conference Proceeding

  • Moore, A., Yang, K., Kim, H.M. (2018). Influencer Marketing: Influentials' Authenticity, Likeability and Authority in Social Media. Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
  • Kim, H.M. (2018). Big-Data Labs: Merchandising Informatics by Using Hyperlinks and Network Analysis Visualization Approaches. 2018 Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
  • Tanoff, L., Yang, K., Kim, H.M. (2018). Fashion Brand Sponsored Instagram Posts: Mediated by Trust. Oral presentation. Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 1155 Union Circle #311100,
  • Kim, H.M. (2018). A Multidisciplinary Platform for Digital Retailing. Seoul, Korean Society of Clothing and Textiles.
  • Knight, D., Kim, H.M., Lauren, V. (2016). Cobranding with Pinterest: Expediting Apparel Retail Brand Experience. 2016 Iowa, International Textiles & Apparel Assoctiation. https://lib.dr.iastate.edu/itaa_proceedings/
  • Kim, H., Yang, K., Lee, K. (2016). S-WOM in WeChat and KakaoTalk: Impacts of E-S-QUAL in Mobile Social Platforms. International Textile Apparel Association (ITAA).
  • Yang, K., Zimmerman, J., Kim, H. (2016). The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store. International Textile Apparel Association (ITAA).
  • Jung, M., Maria, H.M. (2016). #PrayforParis with celebrities: The social role of influentials in a Twitter network. 73 Magazine. Full papaer. Seoul, Global Marketing Conference (GMC),.
  • Huang, R., Krier, L., Josiam, B., Kim, H.M. (2016). Empathetic self-regulation in dog owners’ travel behaviors. 73 Magazine. Full paper. Denton, 2016 AGHTC conference. 1155 Union Circle #311100,
  • Yi, K., Kim, H.M., Forney, J. (2016). Social mobile shopping experience at KakaoTalk: Impacts of information source and e-service quality. Seoul, The Korean Society of Fashion Business conference.
  • Lee, H., Kim, H., Yang, K. (2015). Sustainable Stewardship: The Heuristic-Systemic Approach to Sustainable Attitude-Behavior Gap. International Textile Apparel Association (ITAA).
  • Li, X., Yang, K., Kim, H., Kim, Y. (2015). Examining e-loyalty model in social shopping websites.. The European Institute of Retailing and Services Studies.
  • Li, X., Yang, K., Kim, H., Kim, Y. (2014). Identifying social shopping website quality attributes increasing customer participation, positive eWOM, and co-shopping: the salience of participation.
  • Crutsinger, C., Knight, D., & Kim, H.. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors. University of Parma, Italy, European Association for Education and Research in the Commercial Distribution.
  • Kim, H.J., Forney, J. & Crowley, R.. (2010). O ∙ P ∙ E ∙ N Triad: Futuring the success for Individuals, Institutes and Industries [Extended Abstract]..
  • Jang, J. Tas, R. & Kim, H.J.. (2010). The impact of career motivation and polychronicity on job satisfaction and turnover intention. [Full Paper].
  • Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Co-marketing alliances between heterogeneous products: Perceived match-up effects in product, brand and alliance levels.
  • Ahn, S.K., Kim, H.J.,& Forney, J.. (2009). How the cell-phone wears jeans: Examining perceived match-up effects in co-marketing alliances. [Full Text Paper].
  • Taylor, J., Crutsinger, C., Kim, H., Connors, P., & Brandon, L.. (2009). The impact of environmental attitudes on US students' intention to use reusable shopping bags.  . 163-167. International Conference of Consumer Sciences.
  • Crutsinger, C., Knight, D., & Kim, H.. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing. 31. Edinburgh, Scotland, International Conference of Consumer Sciences.
  • Kim, H.J., Jeon, S., & Ko. E.J.,. (2008). Searching, bidding, buying and selling in online auctions: Differentiating between the U.S. and Korean consumers using auction motivations.
  • Jeon, S., Kim, H., & Crutsinger, C.. (2008). Online auction experience: Examining the mediating role of auction attitudes. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Jeon, S., Kim, H.J., & Crutsinger, C.. (2007). e-Bay tribe: Impacts of shopping motivations and attitudes on online auction behavior. [Full Text Paper].
  • Crutsinger, C., Kim, H., & Knight, D.. (2007). Employee perceptions of retail work experiences: Examining gender differences. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Kim, H.J., Knight, D., & Crutsinger, C.. (2006). Generation Y employees ' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper].
  • Crutsinger, C., Knight, D., & Kim, H.. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Jeon, S., Crutsinger, C., Kim, H., Kim, E. Y., & Pelton, L.. (2006). The effect of consumers' shopping motivations on online auction behaviors: An investigation of searching, bidding, purchasing, and selling. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
  • Kim, H., Knight, D., & Crutsinger, C.. (2006). Generation Y employees' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper]. American Collegiate Retailing Association Clearinghouse.
  • Crutsinger, C., Kim, H.J., & Knight, D.. (2005). The effect of supervisor ' s behavior on their job satisfaction and perception of teen employees ' job performance [Full Text Paper].
  • Journal Article

  • Yang, K., Jeong, M., Kim, H., Min, J. (2024). Curation subscription box services: Implications for the pet industry. Journal of Retailing and Consumer Services. 76 (January 2024) 103573. Elsevier. https://doi.org/10.1016/j.jretconser.2023.103573
  • Kim, H., Chakraborty, S. (2023). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research.
  • Huang, R., Krier, L., Josiam, B.M., Kim, H. (2021). Understanding Consumer–Pet Relationship during Travel: A Model of Empathetic Self-Regulation in Canine Companionship. Journal of Quality Assurance in Hospitality and Tourism. 18. Routledge - Taylor & Francis Group.
  • Kim, H.M. (2021). Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products. Sustainability. 13 (2) 558. Basel, MDPI. doi.org/10.3390/su13020558
  • Chong, M.Y., Kim, H.M. (2020). Social roles and structural signatures of top influentials in the #PrayforParis Twitter network. Quality and Quantity. http://link.springer.com/article/10.1007/s11135-019-00952-z
  • Yang, K., Kim, H., Tanoff, L. (2020). Signaling trust: Cues from Instagram Posts. Electronic Commerce Research and Applications. 43 (September/October) Amsterdam, Elsevier. https://www.sciencedirect.com/science/article/abs/pii/S1567422320300752
  • Kim, H.M. (2020). Socialization on Sustainable Networks: The Case of eBay Green’s Facebook. Sustainability. 12 (8) 3478. Bresle, MDPI.
  • Yang, K., Kim, H., Zimmerman, J. (2020). Emotional branding on fashion brand websites: Harnessing the Pleasure-Arousal-Dominance (P-A-D) model. Journal of Fashion Marketing and Management. 24 (4) 555-570. Bingley, Emerald. https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2019-0055/full/html
  • Kim, H.M., Kim, J., Oh, K., Jung, H. (2016). Adoption of green textile products: Motivating consumer attitude with the Value-Belief-Norm framework. 34 (4) 239-256. SAGE. sagepub.com/journals
  • Jung, H., Kim, H.M., Oh, K. (2016). Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic. 135 483-501. Springer.
  • Yi, K., Jeon, S., Kim, H.M., Forney, J. (2016). Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk. 20 (6) 32-51. Seoul, The Korean Society of Fashion Business. http://210.101.116.28/kiss61/preview.asp
  • Yang, K., Li, X., Kim, H., & Kim, Y.. Journal of Retailing and Consumer Services. 24 (3) 1-9.
  • Kim, H. J., Lee, S. & Yang, K.. (2015).
  • Jung, H.J., Kim, H.J., & Oh, K.. (2015).
  • Ran, H., Lee, S., Kim, H.J., & Evans, L.. (2015).
  • Lee, H., Kim, H., Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption.. Fashion & Textiles. 17 (2) 1-18.
  • Yang, K., Li, X., Kim, H., & Kim, Y.. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation.. Journal of Retailing and Consumer Services. 24 (3) 1-9.
  • Lee, H., Kim, H., & Yang, K.. (2015). The heuristic-systemic model of sustainability stewardship: Facilitating sustainability value, beliefs, and practices with CSR drives and eco-labels/indices. International Journal of Consumer Studies. 20 (2) 249-260.
  • Kim, H.J. Ahn, S., & Forney, J.. (2014).
  • Kim, H.J., Kim, J. Y., & Huang, R.. (2014).
  • Jung, H.J., Lee, Y., Kim, H.J., & Yang, H.. (2014). Impacts of Country Images on Luxury Fashion Brand: Facilitating with the Brand Resonance Model..
  • Park, H., Xiang, Z., Josiam, B.M., Kim, H. (2014). Personal Profile Information as Cues of Credibility in Online Travel Reviews. Anatolia: An International Journal of Tourism and Hospitality Research. 25 (1) 13–23.
  • Kim, H.J., Kim, J. Y., & Yang, K.. (2013).
  • . Park, H., Xiang, Z., Josiam, B., & Kim, H.J.. (2013). Personal identify information as cues of credibility in online travel reviews.
  • Kim, H.J., Kim, J. Y., & Yang, K. (2013). Profiling customer engagement with their "Snuggie" experience in social media..
  • Huang, R., Kim, H.J., & Kim, J. Y.. (2013). Social Capital in QQ China: Impacts on Virtual Engagement of Information Seeking, Interaction Sharing, Knowledge creating and Purchasing Intention.
  • Jeon, S., & Kim, H.J.. (2012). Clicking or Buying? Impacts of website quality and website attitude on e-Impulse buying intention,.
  • Lee, S., Kim, H.J., & Yang, K.. (2012). Facilitating Corporate Sustainability Stewardships in the Sustainability VBN (Value-Belief-Norm) Framework.
  • Kim, H.J., Kim, J. Y., & Huang, R.. (2012). From gamers to shoppers: Impacts of relational social capital and virtual engagement on social shopping behaviors in QQ China.
  • Huang, R., Kim, H.J., * Kim, J.Y.. (2012). Prosumers in QQ china: Transforming relational social capital to transactional capital with a mediation of virtual engagements.
  • Kim, H. J.. (2012). The dimensionality of fashion-brand experience: Aligning consumer-based brand equity approach..
  • Park, B., Ahn, S., & Kim, H.J.. (2010). Blogging: Mediating impacts of flow on the motivational behavior.
  • Ahn, S., Kim, H.J., & Forney, J.. (2010). Fashion collaboration or collision? Examining the match-up effect in co-marketing alliances.
  • Ahn S., Kim, H.J., & Forney, J.C.. (2010). Fashion collaboration or collision? Examining the match-up effect in co-marketing alliances.. Journal of Fashion Marketing and Management. 14 (1) 6 - 20.
  • Kim, H.J., Forney, J. & Crowley, R.. (2010). O ∙ P ∙ E ∙ N Triad: Futuring the success for Individuals, Institutes and Industries.
  • Crutsinger, C., Knight, D., & Kim, H.J.. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behavior on attitudes toward marketing practices.
  • Crutsinger, C., Knight, D., & Kim, H.. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing practices. International Journal of Consumer Studies. 34 (2) 196-203.
  • Ahn, S., Kim, H.J., & Forney, J.. (2009). Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels.
  • Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels.. The Journal of Retailing and Services Sciences. 16 477-485.
  • Kim, H.J., Knight, D., & Crutsinger, C.. (2009). Generation Y employees ' retail work experience: The mediating effect of job characteristics.
  • Knight, D.K., Kim, H., Crutsinger, C.A. (2009). Generation Y employees' retail work experience: Mediating effect of job characteristics on job outcomes.. Journal of Business Research. 62 (5)
  • Kim, E.Y., Ko, E.J., Kim, H.J., & Koh, C.. (2008). Comparison of benefits of radio frequency identification: Implications for business strategic performance in the U.S. and Korean retailers..
  • Jeon, S., Crutsinger, C., & Kim, H.J.. (2008). Exploring online auction behaviors and motivations.
  • Jeon, S. Crutsinger, C., & Kim, H.. (2008). Exploring online auction behaviors and motivations. Journal of Family & Consumer Sciences. 100 (2) 31-40.
  • Knight, D., Kim, H.J., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople.
  • Knight, D., Kim, H., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople. International Journal of Retail and Distribution Management. 35 (5) 381-392.
  • Kim, H.J. & Kim, E.Y.. (2006). An exploratory study of RFID benefits for apparel retailing.
  • Knight, D., Crutsinger, C., & Kim, H.J.. (2006). The impact of retail work experience career expectation and job satisfaction on retail career intention.
  • Knight, D., Crutsinger, C., & Kim, H.. (2006). The impact of retail work experience, career expectation, and job satisfaction on retail career intention. 24 (1) 1-14.
  • Koh, C., Kim, H.J., & Kim E.Y.. (2006). The impact of RFID in retail industry: Issues and critical success factors.
  • Kim, H.J., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees ' work experience on job performance, job satisfaction, and retail career intention..
  • Kim, H., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention. Journal of the Korean Society of Clothing and Textiles. 29 (12) 1571-1581.
  • Park, H.J., & Kim, H.J.. (2004). Cultural and consumption values in the Korean fashion industry.
  • Kim, H.J., Lim, S. J., Crutsinger, C., & Knight, D.. (2004). Testing for measurement invariance of fashion brand equity. Journal of the Korean Society of Clothing and Textiles. 28 (12) 1583-1595.
  • Kim, H.J., Lim, S.J., Crutsinger, C., & Knight, D.. (2004). Testing for measurement invariance of fashion brand equity..
  • Kim, H.J., & Lim, S.J.. (2004). The conceptual framework of building fashion brand equity: Focused on casual wear brand..
  • Crutsinger, C., Knight, D., & Kim, H.. (2004). The teen employee: An investigation of motivations, expectations, and experiences [Abstract]. Texas Association of Family and Consumer Science Research Journal. 1 (9) 22-23.
  • Knight, D., Crutsinger, C., & Kim, H.J.. (2004). The teen employee: An investigation of motivations, expectations, and experiences..
  • Park, H.J., Kim, H.J., Rhee, Y.J., & Lim, S.J.. (2002). A case study of fashion marketing research using multiple methods..
  • Kim, H.J., & Lim, S.J.. (2002). How to measure fashion brand equity.
  • Kim, H.J., & Lim, S.J.. (2002). The components of consumer-based fashion brand equity..
  • Kim, H.J., & Lim, S.J.. (1992). A study on the positioning of brand image of ready-made ladies ' wear..

Contracts, Grants and Sponsored Research

    Grant - Research

  • Kim, H. (Principal), Yang, K. (Co-Principal), Kim, J. (Co-Principal), Min, J. (Co-Principal), "Strengthening Urban Food System Resilience: The Development of Digital Platforms for Local Farmers' Markets," sponsored by CMHT Dean's Office, University of North Texas, $2000 Funded. (2023 - 2024).
  • Kim, J. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), Hequet, E. (Co-Principal), Bruder, K. (Co-Principal), Xu, B. (Co-Principal), "Edu Cotton: Collaborative Learning Environment," sponsored by Cotton Incorporated (Importer Support Program of the Cotton Research and Promotion Program), Private, $38615 Funded. (2019 - 2019).
  • Kim, H. (Co-Principal), "Development of ECO Friendly Artificial Fashion Leather from Biobased Polyurethane/ Nanocellulose project (No. 2013-55716) (Grant Subcontract)," sponsored by National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology, International, $7000 Funded. (2013 - 2014).
  • Kim, H. (Other), "Consumer Experience in Digital Environment," sponsored by Research Cluster, University of North Texas, Funded. (2011 - 2012).
  • Forney, J.A., Knight, D.K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Moen, W.E., Hartman, C.N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," sponsored by Cluster Initiative, Other, Funded. (2011 - 2011).
  • Xiang, Z., Kim, H., Knight, D.K., Youn,, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Spears, D.L., Josiam, B.M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 - 2008).
  • Grant - Teaching

  • Xu, B. (Co-Principal), Kim, H. (Co-Principal), Kim, J. (Principal), Yang, K. (Co-Principal), "EduCotton:Collaborative Learning Environment," sponsored by Cotton Incorporated, NFP, Funded. (2019 - 2019).
  • Sponsored Research

  • Min, J.E. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), KC, B. (Co-Principal), "Open knowledge at UNT Frisco (OK@UNTF): Discovering the future of the global tourism industry.," sponsored by The Charn Uswachoke International Development Fund, University of North Texas, $6700 Funded. (2019 - 2020).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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