Maria Kim

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Lee, H., Kim, H., Pookulangara, S.A. (2023). Celebrity Ambassadors: Influencers' Social Roles in Luxury Brands Diffusion on Twitter. Clothing and Textiles Research Journal. International Textiles and Apparel Association (ITAA).
• Ahn, S., Kim, H. (2023). Backer's Decision Making Process in Crowdfunding: The Sympathy-Empathy, Motives, Participation, & Share Model. Journal of Retailing and Consumer Services. The Recent Advances in Retailing and Consumer Services Sciences.
• Jeong, M., Yang, K., Kim, H., Min, J. (2023). Curating subscription box services: Implications for the Pet Industry. Oral Presentation. Journal of Retailing and Consumer Services. The Recent Advances in Retailing and Consumer Services Sciences.
• Kim, H.M., Lee, S.H. (2022). Social Network Analysis of the # Metaverse Fashion on the Twitter: The Community Structure and the Social Role of Influencers. 2022 International Conference of Clothing and Textiles (ICCT) Seoul, International Conference of Clothing and Textiles.
• Lee, S., Huang, R., Kim, H.M. (2021). Social Capital of the # VR Community Network for Digital Retailing: Structure Signature of a Twitter Network. Clothing and Textiles Research Journal. ITAA.
• Kim, H., Lee, D. (2021). The Open Knowledge Platform for Advanced Application: Building a Digital Capstone Course in COVID-19. Clothing and Textiles Research Journal. The 2021 ITAA Virtual Conference.
• Kim, H.M. (2020). Visualizing Social Roles and Structural Signatures of the Cosmetic Brands on Sephora’s’ Twitter. Iowa State Digital Press.
• Knight, D.K., Forney, J.C., Kim, H., Last, R., Xiang, Z. (2012). Shifting paradigm in the network society. ITAA.
• Kim, H.J., Ahn, S.K., & Park, B.. (2011). Are you in flow? Dimensionality and influence of flow on blogging engagements.
• Jeon, S., & Kim, H.J.. (2011). Clicking or Buying? Dererminants of e-Impulse Buying.
• Evanse, L., & Kim, H.J.. (2011). Experience the fashion-brand: Impacts of experience dimensions and experience types on brand resonance.
• Kim, H.J. Ahn, S., & Forney, J.. (2011). O ∙ P ∙ E ∙ N Retailing: A transformational paradigm for the global consumer experience..
• Knight, D., Kim, H.J., & Spears, D.. (2011). Undergraduate Research: Pedagogy for the 21st Century.
• Crutsinger, C., Knight, D., & Kim, H.J. (2011). Young part-time employees: Understanding the impack of work experiences on job outcomes in the retail and service sectors.
• Kim, H.J. Park, B. & Forney, J. (2010). O. P. E. N Future: Prospecting Researches and Practices in Apparel Retailing.
• Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Are you in alliance with a fashion brand? Alliance attitude in partner selection: Controlling tangibility and intangibility of Products.
• Park, B. & Kim, H.J.. (2009). Blogging behavior: Impacts of motivations with the mediation of flow.
• Kim, H.J. Knight, D., & Crutsinger, C.. (2009). Generation Y differences at retail work..
• Alvarado, M., Lee, S., Kim, H.J., & Knight, D.. (2009). O.P.E.N. Lotte: Sustainability framework for global consumers.
• Crutsinger, C., Knight, D., & Kim, H.J.. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behavior on attitudes toward marketing practices.
• Taylor, J., Crutsinger, C. Kim, H.J., Connor, P., & Brandon, L.. (2009). The impact of environmental attitudes on US Students ' Intention to use reusable shopping bags.
• Kim, H., Knight, D., & Crutsinger, C.. (2009). Generation Y differences at retail work: Intrinsic motivation, polychronicity-orientation, technology adoption and retail work creativity. . European Institute of Retailing and Services Studies (EIRASS).
• Kim, H.J., & Forney, J.. (2008). Fashion-brand experience: Intervening customer value and brand equity..
• Ahn, S.K., Kim, H.J., & Forney, J.. (2008). Framing criteria for partner selections in co-marketing alliances: Focused on the match-up hypothesis..
• Jeon, S., Kim, H.J., & Crutsinger, C.. (2008). Online auction experience: Examining the mediating role of auction attitudes.
• Jeon, S., Kim, H.J., & Crutsinger, C.. (2007). e-bay tribe: Impacts of shopping motivations and attitudes on online auction behavior. American Collegiate Retailing Association Clearinghouse.
• Kim, H.J., Crutsinger, C., & Knight, D.. (2007). Employee perceptions of the retail work experiences: Examining gender differences.
• Jeon, S., & Kim, H.J.. (2007). Taiwanese college student ' s purchase intention toward U.S. branded apparel: Effects of purchase criteria and brand attitude.
• Kim, H.J., Kim, E.Y., & Ko, E.J.. (2007). The impact of RFID on strategic business performance: Implications for global supply chain between the U.S. and Korean retailers.
• Kim, H.J., Kim, E.Y., & Chang, K.. (2006). Perceptions and realties of RFID for fashion marketing: Right product, right place, and right time.
• Crutsinger, C., Knight, D., & Kim, H.J.. (2006). Teen ' s aggressiveness and assertiveness: The gender and age difference in the retail market.
• Jeon, S., Crutsinger, C., Kim, H.J., Kim, E.Y., & Pelton, L.. (2006). The effect of shopping motivations on online auction behaviors.
• Schanchez,, M., Kim, H.J., & Dotter, V.. (2006). University bookstore merchandise purchasing behavior: Shopping motivation, product satisfaction, and purchase intention.
• Knight, D.K., Crutsinger, C., Kim, H. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. ITAA.
• Kim, H.J., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees ' work experience on job performance, job satisfaction, and career intention.
• Knight, D., Kim, H.J., & Crutsinger, C.. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention.
• Kim, H.J., Schanchez,, M., and Stouffer, A.. (2005). Mini-line; A comprehensive project for merchandising students.
• Crutsinger, C., Kim, H.J., & Knight, D. (2005). Retail Work Experiences: A Comparison between high school and college students.
• Knight, D.K., Kim, H., Crutsinger, C. (2005). Impact of retail work experiences on job outcomes: An investigation of job performance, job satisfaction, and retail career intention. ITAA.
• Knight, D., Crutsinger, C., Kim, H. (2005). A comprehensive approach to model development: The impact of retail employees' work experiences on job performance, job satisfaction and careeer intention. Korean Society of Clothing and Textiles.
• Crutsinger, C., Kim, H.J., & Knight, D.. (2004). Determinants of college students ' retail career intention: A comparison by career expectation.
• Park, E.J., Forney, J.C., & Kim, H.J.. (2004). Mediating effects of shopping emotions on impulse buying behavior.
• Knight, D., Crutsinger, C., & Kim, H.J.. (2004). Teens ' retail work experiences, job satisfaction and job intention.
• Knight, D., Kim, H.J., & Crutsinger, C.. (2004). The effects of supervisory behaviors on teens ' job performance..
• Crutsinger, C., Knight, D., & Kim, H.J.. (2004). The teen employee: An investigation of motivations, expectations, and experiences.
• Knight, D., Kim, H., Crutsinger, C. (2004). Detrminants of college students' retail career intention: A comparison by career expectation. ITAA.
• Knight, D., Crutsinger, C., Kim, H. (2004). The effects of supervisory behaviors on teens' job performance. ITAA.
• Crutsinger, C., Kim, H.J., & Knight, D.. (2003). Career expectation as antecedents of retail job satisfaction and job intention.
• Sullivan, P., Kim, E.Y., Park, E.J., & Kim, H.J.. (2003). Predicting apparel online shopper in e-markets.
• Knight, D., Crutsinger, C., Kim, H. (2003). Career expectations as antecedents of retail job satisfaction and job intention. ITAA.
• Kim, H.J., Lim, S.J., & Yang, Y.. (2002). An empirical study of measuring fashion brand equity in Korea: Focused on casual brand.
• Kim, H.J., & Lim, S.J.. (2002). The conceptual framework of building fashion brand equity: Focused on casual wear brand.

Conference Proceeding

• Moore, A., Yang, K., Kim, H.M. (2018). Influencer Marketing: Influentials' Authenticity, Likeability and Authority in Social Media. Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
• Kim, H.M. (2018). Big-Data Labs: Merchandising Informatics by Using Hyperlinks and Network Analysis Visualization Approaches. 2018 Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. https://lib.dr.iastate.edu/itaa_proceedings/
• Tanoff, L., Yang, K., Kim, H.M. (2018). Fashion Brand Sponsored Instagram Posts: Mediated by Trust. Oral presentation. Iowa, International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 1155 Union Circle #311100,
• Kim, H.M. (2018). A Multidisciplinary Platform for Digital Retailing. Seoul, Korean Society of Clothing and Textiles.
• Knight, D., Kim, H.M., Lauren, V. (2016). Cobranding with Pinterest: Expediting Apparel Retail Brand Experience. 2016 Iowa, International Textiles & Apparel Assoctiation. https://lib.dr.iastate.edu/itaa_proceedings/
• Kim, H., Yang, K., Lee, K. (2016). S-WOM in WeChat and KakaoTalk: Impacts of E-S-QUAL in Mobile Social Platforms. International Textile Apparel Association (ITAA).
• Yang, K., Zimmerman, J., Kim, H. (2016). The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store. International Textile Apparel Association (ITAA).
• Jung, M., Maria, H.M. (2016). #PrayforParis with celebrities: The social role of influentials in a Twitter network. 73 Magazine. Full papaer. Seoul, Global Marketing Conference (GMC),.
• Huang, R., Krier, L., Josiam, B., Kim, H.M. (2016). Empathetic self-regulation in dog owners’ travel behaviors. 73 Magazine. Full paper. Denton, 2016 AGHTC conference. 1155 Union Circle #311100,
• Yi, K., Kim, H.M., Forney, J. (2016). Social mobile shopping experience at KakaoTalk: Impacts of information source and e-service quality. Seoul, The Korean Society of Fashion Business conference.
• Lee, H., Kim, H., Yang, K. (2015). Sustainable Stewardship: The Heuristic-Systemic Approach to Sustainable Attitude-Behavior Gap. International Textile Apparel Association (ITAA).
• Li, X., Yang, K., Kim, H., Kim, Y. (2015). Examining e-loyalty model in social shopping websites.. The European Institute of Retailing and Services Studies.
• Li, X., Yang, K., Kim, H., Kim, Y. (2014). Identifying social shopping website quality attributes increasing customer participation, positive eWOM, and co-shopping: the salience of participation.
• Crutsinger, C., Knight, D., & Kim, H.. (2011). Young part-time employees: Understanding the impact of work experiences on job outcomes in the retail and service sectors. University of Parma, Italy, European Association for Education and Research in the Commercial Distribution.
• Kim, H.J., Forney, J. & Crowley, R.. (2010). O ∙ P ∙ E ∙ N Triad: Futuring the success for Individuals, Institutes and Industries [Extended Abstract]..
• Jang, J. Tas, R. & Kim, H.J.. (2010). The impact of career motivation and polychronicity on job satisfaction and turnover intention. [Full Paper].
• Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Co-marketing alliances between heterogeneous products: Perceived match-up effects in product, brand and alliance levels.
• Ahn, S.K., Kim, H.J.,& Forney, J.. (2009). How the cell-phone wears jeans: Examining perceived match-up effects in co-marketing alliances. [Full Text Paper].
• Taylor, J., Crutsinger, C., Kim, H., Connors, P., & Brandon, L.. (2009). The impact of environmental attitudes on US students' intention to use reusable shopping bags.  . 163-167. International Conference of Consumer Sciences.
• Crutsinger, C., Knight, D., & Kim, H.. (2009). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing. 31. Edinburgh, Scotland, International Conference of Consumer Sciences.
• Kim, H.J., Jeon, S., & Ko. E.J.,. (2008). Searching, bidding, buying and selling in online auctions: Differentiating between the U.S. and Korean consumers using auction motivations.
• Jeon, S., Kim, H., & Crutsinger, C.. (2008). Online auction experience: Examining the mediating role of auction attitudes. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Jeon, S., Kim, H.J., & Crutsinger, C.. (2007). e-Bay tribe: Impacts of shopping motivations and attitudes on online auction behavior. [Full Text Paper].
• Crutsinger, C., Kim, H., & Knight, D.. (2007). Employee perceptions of retail work experiences: Examining gender differences. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Kim, H.J., Knight, D., & Crutsinger, C.. (2006). Generation Y employees ' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper].
• Crutsinger, C., Knight, D., & Kim, H.. (2006). Generation Y consumer interaction styles: The impact of assertive and aggressive behavior on attitudes toward marketing. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Jeon, S., Crutsinger, C., Kim, H., Kim, E. Y., & Pelton, L.. (2006). The effect of consumers' shopping motivations on online auction behaviors: An investigation of searching, bidding, purchasing, and selling. Ames, IA, International Textiles and Apparel Association, Iowa State University Library Digital Collections.
• Kim, H., Knight, D., & Crutsinger, C.. (2006). Generation Y employees' work experience in the retail industry: The impact on job performance, job satisfaction, and career intention [Full Text Paper]. American Collegiate Retailing Association Clearinghouse.
• Crutsinger, C., Kim, H.J., & Knight, D.. (2005). The effect of supervisor ' s behavior on their job satisfaction and perception of teen employees ' job performance [Full Text Paper].

Journal Article

• Yang, K., Jeong, M., Kim, H., Min, J. (2024). Curation subscription box services: Implications for the pet industry. Journal of Retailing and Consumer Services. 76 (January 2024) 103573. Elsevier. https://doi.org/10.1016/j.jretconser.2023.103573
• Kim, H., Chakraborty, S. (2023). Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks. Internet Research.
• Huang, R., Krier, L., Josiam, B.M., Kim, H. (2021). Understanding Consumer–Pet Relationship during Travel: A Model of Empathetic Self-Regulation in Canine Companionship. Journal of Quality Assurance in Hospitality and Tourism. 18. Routledge - Taylor & Francis Group.
• Kim, H.M. (2021). Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products. Sustainability. 13 (2) 558. Basel, MDPI. doi.org/10.3390/su13020558
• Chong, M.Y., Kim, H.M. (2020). Social roles and structural signatures of top influentials in the #PrayforParis Twitter network. Quality and Quantity. http://link.springer.com/article/10.1007/s11135-019-00952-z
• Yang, K., Kim, H., Tanoff, L. (2020). Signaling trust: Cues from Instagram Posts. Electronic Commerce Research and Applications. 43 (September/October) Amsterdam, Elsevier. https://www.sciencedirect.com/science/article/abs/pii/S1567422320300752
• Kim, H.M. (2020). Socialization on Sustainable Networks: The Case of eBay Green’s Facebook. Sustainability. 12 (8) 3478. Bresle, MDPI.
• Yang, K., Kim, H., Zimmerman, J. (2020). Emotional branding on fashion brand websites: Harnessing the Pleasure-Arousal-Dominance (P-A-D) model. Journal of Fashion Marketing and Management. 24 (4) 555-570. Bingley, Emerald. https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2019-0055/full/html
• Kim, H.M., Kim, J., Oh, K., Jung, H. (2016). Adoption of green textile products: Motivating consumer attitude with the Value-Belief-Norm framework. 34 (4) 239-256. SAGE. sagepub.com/journals
• Jung, H., Kim, H.M., Oh, K. (2016). Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic. 135 483-501. Springer.
• Yi, K., Jeon, S., Kim, H.M., Forney, J. (2016). Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk. 20 (6) 32-51. Seoul, The Korean Society of Fashion Business. http://210.101.116.28/kiss61/preview.asp
• Yang, K., Li, X., Kim, H., & Kim, Y.. Journal of Retailing and Consumer Services. 24 (3) 1-9.
• Kim, H. J., Lee, S. & Yang, K.. (2015).
• Jung, H.J., Kim, H.J., & Oh, K.. (2015).
• Ran, H., Lee, S., Kim, H.J., & Evans, L.. (2015).
• Lee, H., Kim, H., Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption.. Fashion & Textiles. 17 (2) 1-18.
• Yang, K., Li, X., Kim, H., & Kim, Y.. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation.. Journal of Retailing and Consumer Services. 24 (3) 1-9.
• Lee, H., Kim, H., & Yang, K.. (2015). The heuristic-systemic model of sustainability stewardship: Facilitating sustainability value, beliefs, and practices with CSR drives and eco-labels/indices. International Journal of Consumer Studies. 20 (2) 249-260.
• Kim, H.J. Ahn, S., & Forney, J.. (2014).
• Kim, H.J., Kim, J. Y., & Huang, R.. (2014).
• Jung, H.J., Lee, Y., Kim, H.J., & Yang, H.. (2014). Impacts of Country Images on Luxury Fashion Brand: Facilitating with the Brand Resonance Model..
• Park, H., Xiang, Z., Josiam, B.M., Kim, H. (2014). Personal Profile Information as Cues of Credibility in Online Travel Reviews. Anatolia: An International Journal of Tourism and Hospitality Research. 25 (1) 13–23.
• Kim, H.J., Kim, J. Y., & Yang, K.. (2013).
• . Park, H., Xiang, Z., Josiam, B., & Kim, H.J.. (2013). Personal identify information as cues of credibility in online travel reviews.
• Kim, H.J., Kim, J. Y., & Yang, K. (2013). Profiling customer engagement with their "Snuggie" experience in social media..
• Huang, R., Kim, H.J., & Kim, J. Y.. (2013). Social Capital in QQ China: Impacts on Virtual Engagement of Information Seeking, Interaction Sharing, Knowledge creating and Purchasing Intention.
• Jeon, S., & Kim, H.J.. (2012). Clicking or Buying? Impacts of website quality and website attitude on e-Impulse buying intention,.
• Lee, S., Kim, H.J., & Yang, K.. (2012). Facilitating Corporate Sustainability Stewardships in the Sustainability VBN (Value-Belief-Norm) Framework.
• Kim, H.J., Kim, J. Y., & Huang, R.. (2012). From gamers to shoppers: Impacts of relational social capital and virtual engagement on social shopping behaviors in QQ China.
• Huang, R., Kim, H.J., * Kim, J.Y.. (2012). Prosumers in QQ china: Transforming relational social capital to transactional capital with a mediation of virtual engagements.
• Kim, H. J.. (2012). The dimensionality of fashion-brand experience: Aligning consumer-based brand equity approach..
• Park, B., Ahn, S., & Kim, H.J.. (2010). Blogging: Mediating impacts of flow on the motivational behavior.
• Ahn, S., Kim, H.J., & Forney, J.. (2010). Fashion collaboration or collision? Examining the match-up effect in co-marketing alliances.
• Ahn S., Kim, H.J., & Forney, J.C.. (2010). Fashion collaboration or collision? Examining the match-up effect in co-marketing alliances.. Journal of Fashion Marketing and Management. 14 (1) 6 - 20.
• Kim, H.J., Forney, J. & Crowley, R.. (2010). O ∙ P ∙ E ∙ N Triad: Futuring the success for Individuals, Institutes and Industries.
• Crutsinger, C., Knight, D., & Kim, H.J.. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behavior on attitudes toward marketing practices.
• Crutsinger, C., Knight, D., & Kim, H.. (2010). Teens' consumer interaction style: The impact of assertive and aggressive behaviour on attitudes toward marketing practices. International Journal of Consumer Studies. 34 (2) 196-203.
• Ahn, S., Kim, H.J., & Forney, J.. (2009). Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels.
• Ahn, S., Kim, H.J., & Forney, J.C.. (2009). Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels.. The Journal of Retailing and Services Sciences. 16 477-485.
• Kim, H.J., Knight, D., & Crutsinger, C.. (2009). Generation Y employees ' retail work experience: The mediating effect of job characteristics.
• Knight, D.K., Kim, H., Crutsinger, C.A. (2009). Generation Y employees' retail work experience: Mediating effect of job characteristics on job outcomes.. Journal of Business Research. 62 (5)
• Kim, E.Y., Ko, E.J., Kim, H.J., & Koh, C.. (2008). Comparison of benefits of radio frequency identification: Implications for business strategic performance in the U.S. and Korean retailers..
• Jeon, S., Crutsinger, C., & Kim, H.J.. (2008). Exploring online auction behaviors and motivations.
• Jeon, S. Crutsinger, C., & Kim, H.. (2008). Exploring online auction behaviors and motivations. Journal of Family & Consumer Sciences. 100 (2) 31-40.
• Knight, D., Kim, H.J., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople.
• Knight, D., Kim, H., & Crutsinger, C.. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople. International Journal of Retail and Distribution Management. 35 (5) 381-392.
• Kim, H.J. & Kim, E.Y.. (2006). An exploratory study of RFID benefits for apparel retailing.
• Knight, D., Crutsinger, C., & Kim, H.J.. (2006). The impact of retail work experience career expectation and job satisfaction on retail career intention.
• Knight, D., Crutsinger, C., & Kim, H.. (2006). The impact of retail work experience, career expectation, and job satisfaction on retail career intention. 24 (1) 1-14.
• Koh, C., Kim, H.J., & Kim E.Y.. (2006). The impact of RFID in retail industry: Issues and critical success factors.
• Kim, H.J., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees ' work experience on job performance, job satisfaction, and retail career intention..
• Kim, H., Crutsinger, C., & Knight, D.. (2005). A comprehensive approach to model development: The effect of U.S. retail employees' work experiences on job performance, job satisfaction, and career intention. Journal of the Korean Society of Clothing and Textiles. 29 (12) 1571-1581.
• Park, H.J., & Kim, H.J.. (2004). Cultural and consumption values in the Korean fashion industry.
• Kim, H.J., Lim, S. J., Crutsinger, C., & Knight, D.. (2004). Testing for measurement invariance of fashion brand equity. Journal of the Korean Society of Clothing and Textiles. 28 (12) 1583-1595.
• Kim, H.J., Lim, S.J., Crutsinger, C., & Knight, D.. (2004). Testing for measurement invariance of fashion brand equity..
• Kim, H.J., & Lim, S.J.. (2004). The conceptual framework of building fashion brand equity: Focused on casual wear brand..
• Crutsinger, C., Knight, D., & Kim, H.. (2004). The teen employee: An investigation of motivations, expectations, and experiences [Abstract]. Texas Association of Family and Consumer Science Research Journal. 1 (9) 22-23.
• Knight, D., Crutsinger, C., & Kim, H.J.. (2004). The teen employee: An investigation of motivations, expectations, and experiences..
• Park, H.J., Kim, H.J., Rhee, Y.J., & Lim, S.J.. (2002). A case study of fashion marketing research using multiple methods..
• Kim, H.J., & Lim, S.J.. (2002). How to measure fashion brand equity.
• Kim, H.J., & Lim, S.J.. (2002). The components of consumer-based fashion brand equity..
• Kim, H.J., & Lim, S.J.. (1992). A study on the positioning of brand image of ready-made ladies ' wear..

Contracts, Grants and Sponsored Research

Grant - Research

• Kim, H. (Principal), Yang, K. (Co-Principal), Kim, J. (Co-Principal), Min, J. (Co-Principal), "Strengthening Urban Food System Resilience: The Development of Digital Platforms for Local Farmers' Markets," sponsored by CMHT Dean's Office, University of North Texas, $2000 Funded. (2023 - 2024).
• Kim, J. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), Hequet, E. (Co-Principal), Bruder, K. (Co-Principal), Xu, B. (Co-Principal), "Edu Cotton: Collaborative Learning Environment," sponsored by Cotton Incorporated (Importer Support Program of the Cotton Research and Promotion Program), Private, $38615 Funded. (2019 - 2019).
• Kim, H. (Co-Principal), "Development of ECO Friendly Artificial Fashion Leather from Biobased Polyurethane/ Nanocellulose project (No. 2013-55716) (Grant Subcontract)," sponsored by National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology, International, $7000 Funded. (2013 - 2014).
• Kim, H. (Other), "Consumer Experience in Digital Environment," sponsored by Research Cluster, University of North Texas, Funded. (2011 - 2012).
• Forney, J.A., Knight, D.K., Zhong, X., Kim, H., Youn, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Moen, W.E., Hartman, C.N., Jordan,, A., "Consumer Experiences in Digital Environments Research Cluster," sponsored by Cluster Initiative, Other, Funded. (2011 - 2011).
• Xiang, Z., Kim, H., Knight, D.K., Youn,, H., Kim, J., Pookulangara, S.A. (Other), Yang, K., Spears, D.L., Josiam, B.M., "e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality," sponsored by Infrastructure for Underfunded or Unfunded Research, Scholarship, and Creativity, UNT, University of North Texas, $25000 Funded. (2008 - 2008).

Grant - Teaching

• Xu, B. (Co-Principal), Kim, H. (Co-Principal), Kim, J. (Principal), Yang, K. (Co-Principal), "EduCotton:Collaborative Learning Environment," sponsored by Cotton Incorporated, NFP, Funded. (2019 - 2019).

Sponsored Research

• Min, J.E. (Principal), Kim, H. (Co-Principal), Yang, K. (Co-Principal), KC, B. (Co-Principal), "Open knowledge at UNT Frisco (OK@UNTF): Discovering the future of the global tourism industry.," sponsored by The Charn Uswachoke International Development Fund, University of North Texas, $6700 Funded. (2019 - 2020).