Iva Jestratijevic

Previous Scheduled Teaching

Published Intellectual Contributions

Abstracts and Proceedings

• Slaton, K.S., Jestratijevic, I. (2023). All Hail the Secondary Fashion Entrepreneur: A Trendy Career in an Emerging Fashion Resale Market.
• McCauley, E., Jestratijevic, I. Exploring the business case for textile-to-textile recycling using post-consumer waste in the US: challenges and opportunities.. ITAA.
• Jestratijevic, I., Uanhoro, J.O., Md Rana Islam , R. Transparency of Sustainability Disclosures among Luxury and Mass-market Fashion Brands: Longitudinal Approach. ITAA.
• Jestratijevic, I., Diddi , S. (2022). Impact of COVID-19 pandemic on sustainable fashion consumption values among US Gen Z consumers: Implications for Marketers.. International Textile and Apparel Association Proceedings.
• Jestratijevic, I., Hillery , J. (2022). Measuring the “clothing mountain” among U.S. college students: Using action research and principles of sustainability pedagogy to examine unsustainable clothing consumption behaviors in the classroom.. International Textile and Apparel Association Proceedings. https://www.iastatedigitalpress.com/itaa/article/15983/galley/14718/view/
• Oliver, M., Vrabic Brodnjak , U., Jestratijevic, I. (2022). Purchase Intention and Behavior Towards Environmentally Friendly Grocery Packaging. Novi Sad Serbia, GRID: International Symposium on Graphic Engeenering and Design.
• Vrabic Brodnjak, U., Jestratijevic, I. (2022). Solutions for sustainable packaging in the footwear and apparel industry. Novi Sad Serbia, GRID: International Symposium on Graphic Engineering and Design.
• Jestratijevic, I., Uanhoro, J., Creighton, R. (2022). To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting. ITAA.
• Karpova , E., Jestratijevic, I., Lee, J., Wu, J. (2022). An ethnographic study of sharing economy: Understanding experiences of women participating in swapping parts of their wardrobes. ITAA.
• Harmon, J., Lee , J.E., Jestratijevic, I. (2022). The Bankruptcy of Forever 21: Fast Fashion’s Relationship with Generation Z and Millennials. ITAA.
• Creighton, R., Jestratijevic, I., Lee, D. (2022). Sustainability Supplier Scorecard Assessment Tools: A Comparison Between Apparel Retailers. ITAA.
• Jestratijevic, I. (2022). Tongue Patch surgery-radical weight-loss fad: Insights from ethnographic and netnographic research.. Mānoa, Fashion and Freaks and Monsters Symposium University of Hawai‘i Mānoa.
• Wulff , G., Jestratijevic, I. (2022). Directions for transparency research in the Fashion, Clothing and Textile Industry: A systematic review.. Association of Collegiate Marketing Educators. http://acme-fbd.org/wp-content/uploads/2022/03/ACME_2022_Proceedings.pdf
• Jestratijevic, I., Vrabic Brodnjak , U. (2022). Systematic Review of Sustainable Packaging Solutions in the Apparel and Footwear Industry. Association of Collegiate Marketing Educators.
• Maldini, I., Iran, S., Laitala, K., Vittersø, G., Jestratijevic, I., Amaral, M., Vladimirova, K. (2021). Dress and the city: a comparative study of clothing and textiles environmental policy in six European cities. Graz, European Round Table on Sustainable Consumption and Production.
• Paulins, A., Hillery , J., Cavender , R., Jestratijevic, I. (2020). Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries. (77(1).) International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/11739/
• Jestratijevic, I., Hawley. (2020). A Framework for Evaluating Sustainable Jean Attributes. International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/12070/
• Jestratijevic, I., Rudd, N.A., Uanhoro, J. (2020). Policies versus practices: transparency of supply chain disclosures among luxury and mass market fashion brands. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=3064&context=itaa_proceedings
• Jestratijevic, I., Rudd, N.A. (2019). The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012-2018). International Textile and Apparel Association (ITAA), • file:///C:/Users/16145/Downloads/itaa-8427
• Wong , J.D., Shobo, Y., Hodgdon, B., Jestratijevic, I. (2018). The Psychosocial Well-being of Different Types of Family Caregivers in Midlife and Late Adulthood.. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6229914/pdf/igy023.449.pdf
• Rudd, N.A., Jestratijevic, I., Husk , S. (2018). Reflections and Empowerment: Body Image Letters to a Younger Self. https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=2210&context=itaa_proceedings

Book

• Jestratijevic, I. (2024). The Business of Sustainability in Fashion Following the Threads. 290. Denton, UNT Press and Library. https://untpress.unt.edu/catalog/jestratijevic-business-of-sustainability-in-fashion/

Book Chapter

• Jestratijevic, I. Capsule Wardrobe - Sustainable Consumption and Experiential learning.. Teaching sustainable consumption edited textbook. London, Routledge.
• Jestratijevic, I. (2014). Fetishism and fashion. Fetis Ikame. 1 206-222. Istanbul, Sel.
• Jestratijevic, I. (2008). Europeanization of printed media in Serbia. Education, Arts and Media in the Process of European Integration. pp. 105-120. Belgrade, Faculty of Dramatic Arts, Institute for Theatre, Film, Radio and Television.

Encyclopedia Article

• Rudd, N.A., Jestratijevic, I. (2019). Threats to body image. Berg Encyclopedia of World Dress and Fashion. London, Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/threats-to-body-image
• Jestratijevic, I., Rudd, N.A. (2019). Cosmetics Branding: advertisements and beauty pursuit. Berg Encyclopedia of World Dress and Fashion. 2 London, Bloomsbury Fashion Central. https://www.bloomsburyfashioncentral.com/products/berg-fashion-library/encyclopedia/berg-encyclopedia-of-world-dress-and-fashion-the-united-states-and-canada/cosmetics-branding-advertisements-and-beauty-pursuit
• Rudd, N.A., Jestratijevic, I. (2019). Body positivity. London, Bloomsbury.
• Jestratijevic, I. (2014). Serbian Fashion, Between Two Wars: 1918-1941. History of Art in Serbia 20th century. 2 202-221.
• Jestratijevic, I. (2012). Symbol Exoticism in Socialistic Official Dress. History of Art in Serbia, XX century. 3 107-120. Belgrade, Orion Art.

Journal Article

• Jestratijevic, I., Uanhoro, J.O., Rana, M. (2024). Transparency of Sustainability Disclosures among Luxury and Mass-market Fashion Brands: Longitudinal Approach. Journal of Cleaner Production. https://www.sciencedirect.com/science/article/abs/pii/S0959652623046395
• Vrabic Brodnjak , U., Jestratijevic, I. (2023). The future of baby cosmetics packaging and sustainable development: A look at sustainable materials and packaging innovations – A systematic review. Sustainable Development. wiley. https://onlinelibrary.wiley.com/
• Jestratijevic, I., Rudd, N. (2023). The ‘look’! Aesthetic labour, aesthetic norms and appearance-based recruitment in the runway modelling industry. Fashion, Style, & Popular Culture. https://intellectdiscover.com/
• Escudero, S.B., Jestratijevic, I., Short, J.C., Wolfe, M. (2023). B Corp certification in the age of fast fashion: Using hierarchical clustering and correspondence factor analysis to highlight social entrepreneurial advancement in the fashion industry. Journal of Business Venturing Insights. https://www.sciencedirect.com/science/article/abs/pii/S2352673423000410
• Oliver, M., Jestratijevic, I., Uanhoro , J., Knight , D. (2023). Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging. Journal of Cleaner Production. https://www.mdpi.com/2071-1050/15/11/8789
• McCauley , E., Jestratijevic, I. (2023). Exploring the Business Case for Textile-to-Textile Recycling Using Post-Consumer Waste in the US: Challenges and Opportunities. Sustainability. 15 Basel, https://www.mdpi.com/2071-1050/15/2/1473
• Jestratijevic, I., Vrabic-Brodnjak , U. (2022). Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report. Sustainability. (14(20)) Basel, MDPI. https://www.mdpi.com/2071-1050/14/20/13476
• Henninger, C., Joyner-Martinez, C., Iran , S., Diddi, S., Durrani, M., Iyer , K., Jestratijevic, I., McCormick, H., Niinimaki, K., Thangavelu, P., Sadílek, T., Sauerwein, M., Simek, P., Singh, R., Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption. 5 Oxford, https://www.journals.elsevier.com/cleaner-and-responsible-consumption
• Jestratijevic, I., Hillery , J. (2022). Clothing mountains among U.S. college students: An examination of student clothing consumption and an educational strategy for sustainable consumption.. Clothing and Textiles Research Journal. SAGE. https://journals.sagepub.com/doi/abs/10.1177/0887302X221084375?journalCode=ctra
• Karpova, E., Jestratijevic, I., Lee, J., Wu, J. (2022). An ethnographic study of sharing economy: Understanding experiences of women participating in swapping parts of their wardrobes.. Sustainability. mdpi. https://www.mdpi.com/2071-1050/14/5/2499
• Jestratijevic, I., Vrabic , U. (2021). The 7 Rs Sustainable Packaging Framework: Systematic Review of Sustainable Packaging Solutions in the Apparel and Footwear Industry. Sustainable Production and Consumption. https://www.sciencedirect.com/journal/sustainable-production-and-consumption
• Creighton, R., Jestratijevic, I., Lee, D. (2021). Sustainability supplier scorecard assessment tools: A comparison between apparel retailers. Journal of Global Fashion Marketing. https://api.elsevier.com/content/abstract/scopus_id/85118442393
• Corovic, E., Jestratijevic, I. (2021). Assessing the competitiveness of Serbian Textile and Apparel Industry Exports Using RCA index and TPI indicators. Fibres and Textiles in Eastern Europe. 29 (4) 15-23. https://api.elsevier.com/content/abstract/scopus_id/85112051278
• Jestratijevic, I., Uanhoro, J.O., Creighton, R. (2021). To Disclose or not to Disclose? Fashion Brands' Strategies for Transparency in Sustainability Reporting. Journal of Fashion Marketing and Management. https://api.elsevier.com/content/abstract/scopus_id/85103399987
• Jestratijevic, I., Rudd, N., Uanhoro, J.O. (2020). Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. 11 (2)
• Jestratijevic, I., Rudd, N.A., Ilic , S. (2020). The Body to Die for: Body Measurements, and BMI Analysis of Female and Male Runway Models.. Clothing and Textiles Research Journal. California, SAGE. https://journals.sagepub.com/home/ctr#
• Jestratijevic, I. (2020). Visual seduction: Eroticism in surrealistic art photography and postmodern fashion photography. Fashion, Style, & Popular Culture. 3 (ISSN 20500726) 17. Bristol, Intellect. https://www.intellectbooks.com/fashion-style-popular-culture
• Jestratijevic, I., Rudd, N.A., Uanhoro, J. (2020). Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing. 4 35. Taylor & Francis. https://www.tandfonline.com/loi/rgfm20
• Cavender , R., Howell , A., Hillery , J., Paulins , A., Jestratijevic, I. (2019). Exploring Consumers’ Understanding and Evaluation of their Ethical Consumption and Disposition..
• Jestratijevic, I., Rudd, N.A. (2018). Sustainable Exclusivity for the Global Marketplace. Sustainability Marketing Claims and Consumer Behavior. Special Monograph on the Future of Luxury.. 12 28-38. ITAA Monograph. https://cdn.ymaws.com/itaaonline.org/resource/resmgr/publications/Monograph12-2018_Future_of_L.pdf
• Jestratijevic, I., Rudd, N.A. (2018). Six forms of sustainable fashion. 2(4)-2018 Columbus, Lupine. 1787 Neil AV
• Jestratijevic, I. (2015). Fashion and semiotics of gender. (10(4)) 773-787. Belgrade, https://www.eap-iea.org/index.php/eap/article/view/517

Monograph

• Jestratijevic, I. (2011). Fashion study: signs and meanings of clothing practice.. 350. Belgrade, Orion Art.

Reprinted Article

• Jestratijevic, I., Rudd, M.A. (2021). Making fashion Transparent - what consumers know about fashion brands they admire. Fashion Business Cases: A Student Guide to Learning with Case Studies.. New York, Fairchild Books. https://www.bloomsbury.com/uk/fashion-business-cases-9781501362996/

Written Case with Instructional Material

• Kim, J., Jestratijevic, I., Pookulangara, S.A. (2024). Recommerce is Changing the Face of Global Fashion Retail. Recommerce research for NRF.
• Jestratijevic, I., Rudd, N.A. (2018). Making fashion Transparent - what consumers know about fashion brands they admire. London, Bloomsbury.

Contracts, Grants and Sponsored Research

Grant - Research

• Jestratijevic, I. (Principal), "Micro Mentorship Grant," sponsored by UNT Office of the Provost, University of North Texas, $1500 Funded. (2024 - 2024).
• Pookulangara, S.A. (Principal), , J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Recommerce is changing the face of global fashion industry," sponsored by National Retail Foundation, National, $10500 Funded. ( - 2023).
• Jestratijevic, I., "Collaborative Research Activities- Visiting Scholar," sponsored by UNT, Local, $2000 Funded. (2022 - 2022).
• Jestratijevic, I., "UNT Global Venture Fund (GVF): 2019-2020," sponsored by University of North Texas, National, $3000 Funded. (2020 - 2020).

Grant - Service

• Jestratijevic, I. (Principal), "Textile Waste Collection," sponsored by STAR State of Texas Recycling, National, $1000 Funded. (2023 - 2023).
• Gam, H. (Principal), Jestratijevic, I. (Co-Principal), Otto, A. (Co-Principal), "UNT Mean Green Fund," sponsored by Mean Green Fund-UNT, University of North Texas, $2400 Funded. (2021 - 2021).
• Hawley, J.M. (Co-Principal), Wood, P.C. (Principal), "Globalizing the Educational Experience:The College of Merchandising, Hospitality, and Tourism," sponsored by U.S. Department of Education, FED, Funded. (2020 - 2022).

Grant - Teaching

• Pookulangara, S.A. (Principal), Kim, J. (Co-Principal), Jestratijevic, I. (Co-Principal), "Circularity in Sustainability," sponsored by NRF Foundation, National, $10500 Funded. ( - 2024).
• , P. (Principal), Hawley (Co-Principal), Bennett, A. (Co-Principal), Williams, K. (Supporting), Pookulangara, S.A. (Supporting), Jestratijevic, I. (Supporting), Leung, X. (Supporting), Mhlanga, L.A. (Supporting), Kim, J. (Supporting), Shenberger, A. (Supporting), Augustin, S., "Globalizing the Educational Experience: The College of Merchandising, Hospitality, and Tourism," sponsored by Department of Education, Federal, $180371 Funded. (2020 - 2023).
• Jestratijevic, I., "Open source book," sponsored by UNT library and UNT Press, Local, $10000 Funded. (2021 - 2022).