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Koji Fuse

Title: Associate Professor

Department: Mayborn School of Journalism

College: College of Liberal Arts and Social Sciences

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, University of Texas at Austin, 2000
    Major: Journalism
    Dissertation: Ideological Constraints of Public Opinion Polls: History, Legitimation, and Effects on Democracy
  • MA, Drake University, 1994
    Major: Mass Communication
    Specialization: Journalism and Public Relations
    Dissertation: Are American News Magazines Setting the Agenda for Japan Bashing? A Content Analysis of Coverage of Japanese Economic Activities: 1981-1990
  • BA, Keio University, 1987
    Major: English and American Literature
    Specialization: English Literaure
    Dissertation: Thomas Hardy as a Meliorist in "Tess of the d'Urbervilles"

Current Scheduled Teaching

INFO 6950.045Doctoral DissertationFall 2024
JOUR 5950.716Master's ThesisFall 2024
JOUR 5310.001Media EthicsFall 2024
JOUR 5310.601Media EthicsFall 2024
JOUR 5250.001Quantitative ResearchFall 2024

Previous Scheduled Teaching

INFO 6950.766Doctoral DissertationSummer 10W 2024
INFO 6950.734Doctoral DissertationSpring 2024
JOUR 5950.716Master's ThesisSpring 2024
JOUR 5310.001Media EthicsSpring 2024 SPOT
JOUR 5800.716Professional InternshipSpring 2024
JOUR 5900.716Advanced Problems in JournalismFall 2023
INFO 6950.045Doctoral DissertationFall 2023
JOUR 5950.716Master's ThesisFall 2023
JOUR 5310.001Media EthicsFall 2023 SPOT
JOUR 5250.001Quantitative ResearchFall 2023 SPOT
JOUR 4520.888Advertising and Public Relations Study AbroadSummer 10W 2023 Syllabus SPOT
JOUR 5130.888International Advertising and Public Relations Study AbroadSummer 10W 2023 SPOT
JOUR 5800.708Professional InternshipSummer 10W 2023
JOUR 5800.716Professional InternshipSpring 2023
JOUR 5250.001Quantitative ResearchSpring 2023 SPOT
INFO 6660.021Readings in Information ScienceSpring 2023
JOUR 5950.716Master's ThesisFall 2022
JOUR 5310.001Media EthicsFall 2022 SPOT
JOUR 5310.601Media EthicsFall 2022 SPOT
JOUR 5250.001Quantitative ResearchFall 2022 SPOT
JOUR 5800.708Professional InternshipSummer 10W 2022
JOUR 5900.716Advanced Problems in JournalismSpring 2022
JOUR 5950.716Master's ThesisSpring 2022
JOUR 5310.001Media EthicsSpring 2022 SPOT
JOUR 5310.601Media EthicsSpring 2022 SPOT
JOUR 5250.001Quantitative ResearchSpring 2022 SPOT
JOUR 5900.716Advanced Problems in JournalismFall 2021
JOUR 5950.716Master's ThesisFall 2021
JOUR 5310.001Media EthicsFall 2021 SPOT
JOUR 5310.601Media EthicsFall 2021 SPOT
JOUR 5800.716Professional InternshipFall 2021
JOUR 5250.001Quantitative ResearchFall 2021 SPOT
JOUR 5800.708Professional InternshipSummer 10W 2021
JOUR 5900.716Advanced Problems in JournalismSpring 2021
JOUR 2310.003Introduction to Media WritingSpring 2021 Syllabus SPOT
JOUR 5950.716Master's ThesisSpring 2021
JOUR 5310.001Media EthicsSpring 2021 Syllabus SPOT
JOUR 5310.601Media EthicsSpring 2021 Syllabus SPOT
JOUR 5800.716Professional InternshipSpring 2021
JOUR 5250.001Quantitative ResearchSpring 2021 Syllabus SPOT
JOUR 5250.601Quantitative ResearchSpring 2021 Syllabus SPOT
JOUR 5310.001Media EthicsFall 2020 Syllabus SPOT
JOUR 5310.601Media EthicsFall 2020 SPOT
JOUR 5250.001Quantitative ResearchFall 2020 Syllabus SPOT
JOUR 5900.716Advanced Problems in JournalismSpring 2020
JOUR 5950.716Master's ThesisSpring 2020
JOUR 5040.201Media Studies and TheoriesSpring 2020
JOUR 5040.601Media Studies and TheoriesSpring 2020
JOUR 5800.716Professional InternshipSpring 2020
JOUR 5250.001Quantitative ResearchSpring 2020
JOUR 5250.601Quantitative ResearchSpring 2020
JOUR 5900.716Advanced Problems in JournalismFall 2019
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2019 Syllabus SPOT
JOUR 5950.716Master's ThesisFall 2019
JOUR 5310.001Media EthicsFall 2019 Syllabus SPOT
JOUR 5800.716Professional InternshipFall 2019
JOUR 5800.716Professional InternshipFall 8W2 2019
JOUR 5800.708Professional InternshipSummer 10W 2019
JOUR 5250.001Quantitative ResearchSummer 5W2 2019 Syllabus SPOT
JOUR 5900.716Advanced Problems in JournalismSpring 2019
JOUR 5950.716Master's ThesisSpring 2019
JOUR 5900.716Advanced Problems in JournalismFall 2018
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2018 Syllabus SPOT
JOUR 5950.716Master's ThesisFall 2018
JOUR 5310.001Media EthicsFall 2018 SPOT
JOUR 5800.716Professional InternshipFall 2018
JOUR 4520.004Advertising and Public Relations Study AbroadSummer 5W1 2018 Syllabus SPOT
JOUR 5130.004International Advertising and Public Relations Study AbroadSummer 5W1 2018 SPOT
JOUR 5250.001Quantitative ResearchSummer 5W2 2018 SPOT
JOUR 3400.001Fundamentals of Public Relations PracticesSpring 2018 Syllabus SPOT
JOUR 5250.001Quantitative ResearchSpring 2018 SPOT
JOUR 5251.801Research Fundamentals in Digital Communication ISpring 2018 SPOT
JOUR 5100.002Case Problems in Public RelationsFall 2017 SPOT
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2017 Syllabus SPOT
JOUR 4440.001Public Relations Case StudiesFall 2017 Syllabus SPOT
JOUR 5250.001Quantitative ResearchSummer 5W2 2017 SPOT
JOUR 4900.716Special ProblemsSummer 5W2 2017
JOUR 5900.716Advanced Problems in JournalismSpring 2017
JOUR 3400.001Fundamentals of Public Relations PracticesSpring 2017 Syllabus SPOT
JOUR 2310.004Introduction to Media WritingSpring 2017 Syllabus SPOT
JOUR 2310.304Introduction to Media WritingSpring 2017 SPOT
JOUR 5950.716Master's ThesisSpring 2017
JOUR 5900.716Advanced Problems in JournalismFall 2016
JOUR 5100.002Case Problems in Public RelationsFall 2016 SPOT
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2016 Syllabus SPOT
JOUR 5950.716Master's ThesisFall 2016
JOUR 5310.001Media EthicsFall 2016 SPOT
JOUR 4440.001Public Relations Case StudiesFall 2016 Syllabus SPOT
JOUR 5250.001Quantitative ResearchSummer 5W2 2016 SPOT
JOUR 5350.004Seminar in Journalism and Mass CommunicationSummer 8W1 2016 SPOT
JOUR 5350.108Seminar in Journalism and Mass CommunicationSummer 8W1 2016 SPOT
JOUR 4210.004Topics in Journalism and Mass MediaSummer 8W1 2016 Syllabus SPOT
JOUR 5900.716Advanced Problems in JournalismSpring 2016
JOUR 3400.001Fundamentals of Public Relations PracticesSpring 2016 Syllabus SPOT
JOUR 5950.716Master's ThesisSpring 2016
JOUR 5040.001Media Studies and TheoriesSpring 2016 SPOT
JOUR 5250.001Quantitative ResearchSpring 2016 SPOT
JOUR 5100.002Case Problems in Public RelationsFall 2015 SPOT
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2015 Syllabus SPOT
JOUR 4440.001Public Relations Case StudiesFall 2015 Syllabus SPOT
JOUR 5250.001Quantitative ResearchSummer 5W2 2015 SPOT
JOUR 5900.716Advanced Problems in JournalismSpring 2015
JOUR 3400.001Fundamentals of Public Relations PracticesSpring 2015 Syllabus
JOUR 5950.716Master's ThesisSpring 2015
JOUR 5250.001Quantitative ResearchSpring 2015
JOUR 5900.716Advanced Problems in JournalismFall 2014
JOUR 5100.002Case Problems in Public RelationsFall 2014
JOUR 3400.001Fundamentals of Public Relations PracticesFall 2014 Syllabus
JOUR 5950.716Master's ThesisFall 2014
JOUR 5310.001Media EthicsFall 2014
JOUR 4440.001Public Relations Case StudiesFall 2014 Syllabus
JOUR 5250.001Quantitative ResearchSummer 5W2 2014
JOUR 3400.001Fundamentals of Public Relations PracticesSpring 2014 Syllabus
JOUR 5950.716Master's ThesisSpring 2014
JOUR 5250.001Quantitative ResearchSpring 2014
JOUR 5100.002Case Problems in Public RelationsFall 2013
JOUR 5950.716Master's ThesisFall 2013
JOUR 4440.001Public Relations Case StudiesFall 2013 Syllabus
JOUR 3420.001Public Relations WritingFall 2013 Syllabus
JOUR 3420.002Public Relations WritingFall 2013 Syllabus
JOUR 5950.716Master's ThesisSummer 5W1 2013
JOUR 5900.716Advanced Problems in JournalismSpring 2013
JOUR 5950.716Master's ThesisSpring 2013
JOUR 3420.002Public Relations WritingSpring 2013 Syllabus
JOUR 5250.001Quantitative ResearchSpring 2013
JOUR 5900.716Advanced Problems in JournalismFall 2012
JOUR 5100.002Case Problems in Public RelationsFall 2012
JOUR 5950.716Master's ThesisFall 2012
JOUR 4440.001Public Relations Case StudiesFall 2012 Syllabus
JOUR 3420.001Public Relations WritingFall 2012 Syllabus
JOUR 5950.716Master's ThesisSummer 5W1 2012
JOUR 2420.001Principles of Public RelationsSummer 3W1 2012
JOUR 5250.001Research Methods I (Quantitative)Summer 5W1 2012
JOUR 5900.716Advanced Problems in JournalismSpring 2012
JOUR 5950.716Master's ThesisSpring 2012
JOUR 2420.001Principles of Public RelationsSpring 2012 Syllabus
JOUR 5250.001Research Methods I (Quantitative)Spring 2012
JOUR 5100.002Case Problems in Public RelationsFall 2011
JOUR 5950.716Master's ThesisFall 2011
JOUR 2420.001Principles of Public RelationsFall 2011 Syllabus
JOUR 5250.001Research Methods I (Quantitative)Fall 2011
JOUR 4210.016Topics in Journalism and Mass MediaFall 2011
JOUR 2420.001Principles of Public RelationsSummer 5W2 2011 Syllabus
JOUR 2420.001Principles of Public RelationsSpring 2011 Syllabus
JOUR 3420.001Public Relations WritingSpring 2011 Syllabus
JOUR 2420.001Principles of Public RelationsFall 2010 Syllabus
JOUR 3420.001Public Relations WritingFall 2010 Syllabus
JOUR 5250.001Research Methods I (Quantitative)Fall 2010
JOUR 2420.001Principles of Public RelationsSpring 2010 Syllabus
JOUR 3420.001Public Relations WritingSpring 2010 Syllabus
JOUR 3420.001Public Relations WritingFall 2009 Syllabus
JOUR 5250.001Research Methods I (Quantitative)Fall 2009
JOUR 2420.001Principles of Public RelationsSpring 2009
JOUR 5250.001Research Methods I (Quantitative)Spring 2009
JOUR 4210.011Topics in Journalism and Mass MediaSpring 2009
JOUR 5250.001Research Methods I (Quantitative)Fall 2008
JOUR 4210.011Topics in Journalism and Mass MediaFall 2008
JOUR 4450.002Case Studies in Public RelationsSpring 2008
JOUR 2420.001Principles of Public RelationsSpring 2008
JOUR 5250.001Research Methods I (Quantitative)Spring 2008
JOUR 5100.002Case Problems in Public RelationsFall 2007
JOUR 2420.001Principles of Public RelationsFall 2007

Published Intellectual Contributions

    Abstracts and Proceedings

  • Koji Fuse. "(Keynote Lecture) PR, CSR, and Crisis Communications: A Japan-U.S. Comparison on Theory and Practice ". Proceedings of Communication Researchers' Conference of Japan. 24 1–32. Nagoya,
  • Fuse, K. “(Keynote Lecture) Crisis Communications: Public Relations and Business Ethics”. Bulletin of the Graduate School of Education and Human Development, Nagoya University (Psychology and Human Development Sciences). 61 13–25. Nagoya, Nagoya University.
  • Koji Fuse and James E. Mueller. (1998). "The Politics of World War II History: The Dehistoricizing Obliteration of Non-Japanese Asians in Japanese and American Newspapers". The Image of Class in Literature, Media, and Society: Proceedings of the Annual Conference of the Society for the Interdisciplinary Study of Social Imagery [SISSI]. 168–77. Pueblo, CO, Colorado State University–Pueblo.
  • Book

  • Mitchell Land, Koji Fuse, and Bill W. Hornaday, eds.. (2014). Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in the Globalized World (2nd ed.). (2) Spokane, WA, Marquette Books.
  • Book Chapter

  • Fuse, K., Bowden, G. (2019). "One Company's Quest for Quality: From Baldrige to Lean Six Sigma". Public Relations Strategy in Action: A Casebook. Thousand Oaks, CA, Sage Publications.
  • Fuse, K., Sears, J., Butler, K.A. (2019). "Toshiba Accounting Scandal: Japanese National Culture, Corporate Governance, and Public Relations Ethics”. Translating Values into Conduct: Cases in Public Relations Ethics. New York, NY, Oxford University Press.
  • Koji Fuse. "Ancient Chinese Philosophy in the Age of Social Media". From Twitter to Tahrir Square: Ethics in Social and New Media Communication. 1 177–97. Westport, CT, Praeger.
  • Mitchell Land, Koji Fuse, and Jacqueline J. Lambiase. (2014). "Blaming Victims: Crisis (Mis)Management of a Fatal Tiger Attack at the San Francisco Zoo". Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in a Globalized World (2nd ed.). (2nd ed.) 261–73. Spokane, WA, Marquette Books.
  • Koji Fuse. (2014). "Commodification of Higher Education: Stealth Campaign and Public Relations". Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in a Globalized World (2nd ed.). (2nd ed.) 274–91. Spokane, WA, Marquette Books.
  • Mitchell Land and Koji Fuse. (2014). "The Point-of-Decision Pyramid Model for Media Ethics in the Globalized World". Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in a Globalized World (2nd ed.). (2nd ed.) Spokane, WA, Marquette Books.
  • Koji Fuse and James E. Mueller. (2009). "Created Heroes, Humanized Soldiers, and Superior Western Values: A Fantasy Theme Analysis of Flags of Our Fathers and Letters from Iwo Jima". War and the Media: Essays on News Reporting, Propaganda and Popular Culture. 41–56. Jefferson, NC, McFarland.
  • Don Heider and Koji Fuse. (2004). "Class and Local TV News". Class and News. 87–107. Lanham, MD, Rowman & Littlefield.
  • Journal Article

  • Fuse, K. (2018). Review of Digital Archive of ONE National Gay and Lesbian Archives. American Journalism. 35 (1) 121–23. https://www.tandfonline.com/doi/abs/10.1080/08821127.2017.1419766
  • Fuse, K. (2016). Review of Whiskey Tango Foxtrot, Paramount Pictures. American Journalism. 33 (4) 492–94. https://www.tandfonline.com/doi/abs/10.1080/08821127.2016.1241656
  • Jacqueline J. Lambiase and Koji Fuse. (2012). "Apology and Pre-Crisis in Japan and the United States: A Qualitative Analysis of Toyota's 2009 Messaging before the Assembly Lines Stopped". Southwestern Mass Communication Journal. 27 (2) 51–66.
  • Koji Fuse and Jacqueline J. Lambiase. (2010). "Alumni Perceptions of the ACEJMC's 11 Professional Values and Competencies". Southwestern Mass Communication Journal. 25 (2) 41–54.
  • Koji Fuse, Mitchell Land, and Jacqueline J. Lambiase. (2010). "Expanding the Philosophical Base for Ethical Public Relations Practice: Cross-Cultural Case Application of Non-Western Ethical Philosophies". Western Journal of Communication. 74 (4) 436–55.
  • Koji Fuse. (2004). "Japanese Media and Politics in Social Construction of the Pacific War". Kentucky Journal of Communication. 23 (2) 85–108.
  • James W. Chesebro and Koji Fuse. (2001). "The Development of a Perceived Masculinity Scale". Communication Quarterly. 49 (3) 203-78.
  • Newsletter

  • Koji Fuse. (2013). "Looking Back and Looking Now to Look Forward". JUCA Newsletter. 4–5.
  • Koji Fuse. (2005). "Planner's Report". JUCA News. 1–3.
  • Koji Fuse. (2004). "News from the Secretary". JUCA News. 2–3.

Contracts, Grants and Sponsored Research

    Fellowship

  • Fuse, K. (Principal), "Junior Faculty Summer Research Fellowship," sponsored by University of North Texas, University of North Texas, $5000 Funded. ( - 2008).
  • Grant - Research

  • Fuse, K. (Principal), Mueller, J.E. (Other), Kayanja, I.M. (Other), Williams, K. (Other), "Colgrove Research Grant," sponsored by Mayborn School of Journalism, University of North Texas, $2200 Funded. (2022).
  • Fuse, K. (Principal), Kayanja, I.M. (Co-Principal), Williams, K.M. (Co-Principal), "Barbara B. Colegrove Research Fund for Diversity, Equity and Mass Communication Projects," sponsored by Mayborn School of Journalism, University of North Texas, $2200 Funded. (2023 - 2024).
  • Fuse, K. (Principal), Kayanja, I.M. (Co-Principal), Mueller, J.E. (Co-Principal), Williams, K.M. (Co-Principal), "Barbara B. Colegrove Research Fund for Diversity, Equity and Mass Communication Projects," sponsored by Mayborn School of Journalism, University of North Texas, $2200 Funded. (2022 - 2023).
  • Fuse, K. (Principal), Foote, C.F. (Co-Principal), Skinner-Luker, K. (Co-Principal), "Barbara B. Colegrove Research Fund for Diversity, Equity and Mass Communication Projects," sponsored by Mayborn School of Journalism, University of North Texas, $1500 Funded. (2020 - 2021).
  • Fuse, K. (Principal), "Research Initiation Grant," sponsored by University of North Texas, University of North Texas, $4000 Funded. ( - 2008).
  • Grant - Teaching

  • Fuse, K. (Principal), "Charn Uswachoke International Development Fund," sponsored by University of North Texas, University of North Texas, $1000 Funded. ( - 2013).
  • Fuse, K. (Other), "VI-A Grant (Undergraduate International Studies and Foreign Language Program)," sponsored by U.S. Department of Education, Federal, Funded. (2005 - 2007).
  • Fuse, K. (Other), "VI-A Grant (Undergraduate International Studies and Foreign Language Program)," sponsored by U.S. Department of Education, Federal, Funded. (2005 - 2007).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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