Faculty Profile

Matthew Walker

Title
Professor
Department
Management
College
College of Business

    

Education

PhD, Florida State University, 2007.
Major: Sports Management
Degree Specialization: Organizational Theory

Current Scheduled Teaching*

MGMT 5490.601, Consulting in the Sport Entertainment Industry, Summer 2024
MGMT 5900.501, Special Problems, Summer 2024
MKTG 5261.501, Corporate Partnerships in the Sport Entertainment Industry, Spring 2024
MKTG 5261.502, Corporate Partnerships in the Sport Entertainment Industry, Spring 2024

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching*

SENM 4870.501, Business Planning in the Sports Entertainment Industry, Fall 2023 Syllabus SPOT
SENM 4240.501, Corporate Partnerships in the Sport Entertainment industry, Fall 2023 Syllabus SPOT
MGMT 5490.601, Consulting in the Sport Entertainment Industry, Summer 8W1 2023 Syllabus SPOT
MKTG 4325.501, Fan Engagement Strategies in the Sport Entertainment Industry, Summer 8W1 2023 Syllabus SPOT
MKTG 5261.601, Corporate Partnerships in the Sport Entertainment Industry, Spring 2023 Syllabus SPOT
MKTG 5261.602, Corporate Partnerships in the Sport Entertainment Industry, Spring 8W2 2023 Syllabus SPOT
MGMT 4870.501, Business Planning in the Sports Entertainment Industry, Fall 2022 Syllabus SPOT
MKTG 4240.501, Corporate Partnerships in the Sport Entertainment industry, Fall 2022 Syllabus SPOT
MGMT 5490.001, Consulting in the Sport Entertainment Industry, Summer 8W2 2022 SPOT
MKTG 4325.601, Fan Engagement Strategies in the Sport Entertainment Industry, Summer 8W2 2022 Syllabus SPOT
MGMT 4870.601, Business Planning in the Sports Entertainment Industry, Spring 2022 Syllabus SPOT
MKTG 5261.601, Corporate Partnerships in the Sport Entertainment Industry, Spring 2022 Syllabus SPOT
MGMT 5401.001, Talent Management in the Sport Entertainment Industry, Fall 8W2 2021 Syllabus SPOT
MGMT 5401.026, Talent Management in the Sport Entertainment Industry, Fall 8W2 2021 Syllabus SPOT
MGMT 5401.601, Talent Management in the Sport Entertainment Industry, Fall 2021 Syllabus SPOT
MGMT 5490.601, Consulting in the Sport Entertainment Industry, Summer 5W2 2021 SPOT
MGMT 4980.501, Experimental Course, Summer 8W1 2021 Syllabus
MGMT 4980.501, Experimental Course, Summer 8W2 2021 SPOT
MKTG 5261.502, Corporate Partnerships in the Sport Entertainment Industry, Spring 2021 Syllabus SPOT
MGMT 4900.501, Special Problems, Spring 2021 Syllabus SPOT
MGMT 5900.501, Special Problems, Fall 8W1 2020 Syllabus SPOT
MGMT 5900.526, Special Problems, Fall 8W1 2020 Syllabus SPOT
MGMT 5401.501, Talent Management in the Sport Entertainment Industry, Fall 2020 Syllabus SPOT
MGMT 5401.502, Talent Management in the Sport Entertainment Industry, Fall 8W2 2020 Syllabus SPOT
MGMT 5401.526, Talent Management in the Sport Entertainment Industry, Fall 8W2 2020 Syllabus
MKTG 4980.501, Experimental Course, Summer 8W1 2020 Syllabus SPOT
MGMT 4900.703, Special Problems, Summer 10W 2020 Syllabus SPOT
MGMT 4980.501, Experimental Course, Spring 2020 Syllabus
MGMT 5900.501, Special Problems, Spring 8W2 2020
MGMT 5900.501, Special Problems, Fall 2019 Syllabus

* Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Publications

Published Intellectual Contributions

Journal Article
Walker, M. B. (2022). A bibliometric analysis of the event industry.
Walker, M. B. (2022). Responses and learning from COVID-19: Integrating chaos and complexity theories in the event and tourism sector in Iran. Event Management.
Walker, M. B. (2022). Psychic income benefits of small-scale sport events: A host community perspective.. European Sport Management Quarterly.
Geoff, D., Walker, M., O'Reilly, N. (2021). Sport sponsorship activation in a festival context: A framework for practice and a call to action for sport marketers.. Journal of Applied Sport Management. 13(4), 21-36.
Hayduk, T., Walker, M. (2021). The effect of ownership marketing expertise on MLB attendance and digital consumption. Sport Marketing Quarterly.
Hills, S., Hills, S., Barry, A. E. (2019). Sport as a vehicle for health promotion: A shared value example of corporate social responsibility. Other. 22(1), 126-141.
Kunkel, T., Walker, M. B., Hodge, C. M. (2019). The influence of advertising appeals on consumer perceptions of athlete endorser brand image. European Sport Management Quarterly. 19(3), 373-395.
Hills, S., Walker, M., Dixon, M. (2019). The Importance of Theorizing Social Change in Sport-for-Development: A Case Study of Magic Bus in London.. Journal of Sport Management. 33(5), 415-425.
Hills, S., Heere, B., Walker, M. (2018). British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. 19(3), 276-289.
Wear, H., Heere, B., Walker, M. (2018). Communal brand associations as drivers of team identify and consumer behavior.. 3(3), 302-320.
Dixon, G., O'Reilly, N., Walker, M. (2018). Conceptualizing the dissolution of a social marketing sponsorship.. 3(2), 146-169.
Hayduk, T., Walker, M. (2018). Do applicants care? Assessing the influence of socially responsible communications on job seekers in the sport industry.. 11(1), 18-40.
Hayduk, Ted, III,, Walker, M. B. (2018). Mapping the strategic factor market for sport entrepreneurship. Other. 14(3), 705-724.
Hills, S., Gomez Valasquez, A., Walker, M. (2018). Sport as an analogy to teach life skills and redefine moral values: A case study of the ‘Seedbeds of Peace’ sport-for-development programme in Medellin, Colombia. 6(11), 25-37.
Wear, H., Hills, S., Heere, B., Walker, M. B. (2018). Communal Brand Associations as Drivers of Team Identity and Consumer Behavior. Other. 3(3), 302-320. https://api.elsevier.com/content/abstract/scopus_id/85077724818
Walker, M., Hayduk, T., (2017). Re-assessing resource worthiness: A new model. Organizational Dynamics. no. 46(1), 40-45.
Hills, S., Walker, M. B. (2017). Sport and Social Development Evaluating a Professional Sport League's Domestic Violence and Sexual Abuse Camp. Other. 9(4), 39-49.
Walker, M., Hodge, C., Bennett, G., (2017). The freeloader effect: Examining the influence of attitudes and engagement in a virtual fan community. Sport Marketing Quarterly. 26(2), 130-139.
Walker, M. B., Hodge, C., Bennett, G. (2017). The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community. Sport Marketing Quarterly. 26(3), 130-139.
Walker, M., Kerwin, S., Bopp, T. (2017). When faultlines are created: Exploring the conflict triggering process in sport. 20(3), 252-260.
Walker, M., salaga, s., mercado, h., (2016). Determinants of managerial engagement in environmental responsibility in the public assembly facility sector.. Management Decision.
Walker, M., hills, s., heere, b., (2016). Evaluating a socially responsible employment program: Beneficiary impacts and stakeholder perceptions. Journal of Business Ethics.
Walker, M. (2016). The influence of sense of community on the perceived value of physical activity: A cross-context analysis. Leisure Sciences.
Heere, B., Walker, M. B., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2016). Ethnic identity over national identity: an alternative approach to measure the effect of the World Cup on social cohesion. Other. 20(1), 41-56. https://api.elsevier.com/content/abstract/scopus_id/84966495652

Awarded Grants

Contracts, Grants and Sponsored Research

Contract
Walker, M., "Impact Evaluation on ‘Health Hubs’ in London.," Sponsored by Parchmore Group, LTD, Private, $50000 Funded. (August 2017July 2020).
Walker, M., "The Impact of the National Football League’s Play 60 Program in the United Kingdom," Sponsored by National Football League, Intl., Private, $80000 Funded. (January 2018June 2020).
Grant - Research
walker, m. B. (Principal), Heere, B. (Supporting), "PGA of America Geographic Scoping Analysis," Sponsored by PGA of America, National, $50000 Funded. (November 1, 2022December 25, 2022).
Walker, M., "Sport-4-Development in the Developing World: Nica Nadadores Assessment, Managua Nicaragua," Sponsored by Texas A&M University, State, $15000 Funded. (December 2016July 2018).
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Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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