Matthew B. Walker

Previous Scheduled Teaching

Published Intellectual Contributions

Journal Article

• Walker, M.B. (2022). A bibliometric analysis of the event industry.
• Walker, M.B. (2022). Responses and learning from COVID-19: Integrating chaos and complexity theories in the event and tourism sector in Iran. Event Management.
• Walker, M.B. (2022). Psychic income benefits of small-scale sport events: A host community perspective.. European Sport Management Quarterly.
• Geoff, D., Walker, M., O'Reilly, N. (2021). Sport sponsorship activation in a festival context: A framework for practice and a call to action for sport marketers.. Journal of Applied Sport Management. 13 (4) 21-36.
• Hayduk, T., Walker, M. (2021). The effect of ownership marketing expertise on MLB attendance and digital consumption. Sport Marketing Quarterly.
• Hills, S., Hills, S., Barry, A.E. (2019). Sport as a vehicle for health promotion: A shared value example of corporate social responsibility. Other. 22 (1) 126-141.
• Kunkel, T., Walker, M.B., Hodge, C.M. (2019). The influence of advertising appeals on consumer perceptions of athlete endorser brand image. European Sport Management Quarterly. 19 (3) 373-395.
• Hills, S., Walker, M., Dixon, M. (2019). The Importance of Theorizing Social Change in Sport-for-Development: A Case Study of Magic Bus in London.. Journal of Sport Management. 33 (5) 415-425.
• Hills, S., Heere, B., Walker, M. (2018). British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans. 19 (3) 276-289.
• Wear, H., Heere, B., Walker, M. (2018). Communal brand associations as drivers of team identify and consumer behavior.. 3 (3) 302-320.
• Dixon, G., O'Reilly, N., Walker, M. (2018). Conceptualizing the dissolution of a social marketing sponsorship.. 3 (2) 146-169.
• Hayduk, T., Walker, M. (2018). Do applicants care? Assessing the influence of socially responsible communications on job seekers in the sport industry.. 11 (1) 18-40.
• Hayduk, Ted, III, Walker, M.B. (2018). Mapping the strategic factor market for sport entrepreneurship. Other. 14 (3) 705-724.
• Hills, S., Gomez Valasquez, A., Walker, M. (2018). Sport as an analogy to teach life skills and redefine moral values: A case study of the ‘Seedbeds of Peace’ sport-for-development programme in Medellin, Colombia. 6 (11) 25-37.
• Wear, H., Hills, S., Heere, B., Walker, M.B. (2018). Communal Brand Associations as Drivers of Team Identity and Consumer Behavior. Other. 3 (3) 302-320. https://api.elsevier.com/content/abstract/scopus_id/85077724818
• Walker, M., Hayduk, T. (2017). Re-assessing resource worthiness: A new model. Organizational Dynamics. no. 46 (1) 40-45.
• Hills, S., Walker, M.B. (2017). Sport and Social Development Evaluating a Professional Sport League's Domestic Violence and Sexual Abuse Camp. Other. 9 (4) 39-49.
• Walker, M., Hodge, C., Bennett, G. (2017). The freeloader effect: Examining the influence of attitudes and engagement in a virtual fan community. Sport Marketing Quarterly. 26 (2) 130-139.
• Walker, M.B., Hodge, C., Bennett, G. (2017). The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community. Sport Marketing Quarterly. 26 (3) 130-139.
• Walker, M., Kerwin, S., Bopp, T. (2017). When faultlines are created: Exploring the conflict triggering process in sport. 20 (3) 252-260.
• Walker, M., salaga, s., mercado, h. (2016). Determinants of managerial engagement in environmental responsibility in the public assembly facility sector.. Management Decision.
• Walker, M., hills, s., heere, b. (2016). Evaluating a socially responsible employment program: Beneficiary impacts and stakeholder perceptions. Journal of Business Ethics.
• Walker, M. (2016). The influence of sense of community on the perceived value of physical activity: A cross-context analysis. Leisure Sciences.
• Heere, B., Walker, M.B., Gibson, H., Thapa, B., Geldenhuys, S., Coetzee, W. (2016). Ethnic identity over national identity: an alternative approach to measure the effect of the World Cup on social cohesion. Other. 20 (1) 41-56. https://api.elsevier.com/content/abstract/scopus_id/84966495652

Contracts, Grants and Sponsored Research

Contract

• Walker, M., "Impact Evaluation on ‘Health Hubs’ in London.," sponsored by Parchmore Group, LTD, Private, $50000 Funded. (2017 - 2020).
• Walker, M., "The Impact of the National Football League’s Play 60 Program in the United Kingdom," sponsored by National Football League, Intl., Private, $80000 Funded. (2018 - 2020).
• Walker, M., "The Impact and Influence of Social Emotional Learning: A Social Program Evaluation," sponsored by RRG Education, National, Funded. (2019 - 2020).
• Walker, M., "Impact Evaluation on �Health Hubs� in London.," sponsored by Parchmore Group, LTD, Private, Funded. (2017 - 2020).
• Walker, M., "The Impact of the National Football League�s Play 60 Program in the United Kingdom," sponsored by National Football League, Intl., Private, Funded. (2018 - 2020).

Grant - Research

• walker, m.B. (Principal), Heere, B. (Supporting), "PGA of America Geographic Scoping Analysis," sponsored by PGA of America, National, $50000 Funded. (2022 - 2022).
• Walker, M., "Sport-4-Development in the Developing World: Nica Nadadores Assessment, Managua Nicaragua," sponsored by Texas A&M University, State, $15000 Funded. (2016 - 2018).