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Marta Mensa

Title: Assistant Professor

Department: Mayborn School of Journalism

College: College of Liberal Arts and Social Sciences

Curriculum Vitae

Curriculum Vitae Link

Education

  • PhD, Universitat Autonoma de Barcelona - Spain, 2007
    Major: Social, Human, and Legal Sciences
  • BA, Universitat Autonoma de Barcelona - Spain, 2002
    Major: Humanities
  • BA, Universitat Autonoma de Barcelona - Spain, 2002
    Major: Journalism

Current Scheduled Teaching

ADVG 3500.001Advertising Media Buying and PlanningFall 2024 Syllabus
ADVG 2100.001Inclusive AdvertisingFall 2024 Syllabus
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

ADVG 3310.001Advertising Research and Campaign EvaluationSpring 2024 Syllabus SPOT
ADVG 2100.001Inclusive AdvertisingSpring 2024 Syllabus SPOT
ADVG 3500.001Advertising Media Buying and PlanningFall 2023 Syllabus SPOT
ADVG 2100.001Inclusive AdvertisingFall 2023 Syllabus SPOT
Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Published Intellectual Contributions

    Book Chapter

  • Mensa, M. (2022). Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory.
  • Mensa, M. (2017). Latin America and its influence on global creative advertising. Global Advertising Practice in Borderless World. Abingdon, Taylor & Francis Group. https://www.routledge.com/Global-Advertising-Practice-in-a- Borderless-World/Brennan-Crawford/p/book/9781138918306

    • Conference Proceeding

  • Mensa, M., Vargas , L. (2023). Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory. 318 213-225. https://link.springer.com/chapter/10.1007/978-981-19-6347-6_19

    • Instructor's Manual

  • Mensa, M. “Grigoland” Models. 5 Thousand Oaks, SAGE Publications, Inc. 616 E Hickory #107

    • Journal Article

  • Mensa, M., Mueller, S. (2024). More Than You See: Lack of Diversity in Brazilian Creative Departments. Gender Studies. 1-19.
  • Deng, T., Vargas, L., Mensa, M. (2023). Cross-Cultural comparison of TikTok uses and gratifications. Behaviour & Information Technology. 1-13. https://www.tandfonline.com/doi/full/10.1080/0144929X.2023.2270534?af=R
  • Mensa, M., Vargas, L. (2023). Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications. Communication and Society. 36 (1) 167-84. https://revistas.unav.edu/index.php/communication-and-society/article/view/42009
  • Mensa, M. (2022). Women Are Survivors: Public Services Announcements on Violence Against Women in Latin American. Violence Against Women. 29 (6-7) https://journals.sagepub.com/doi/abs/10.1177/10778012221104509
  • Mensa, M. (2021). “Now I can see”: creative women fight against machismo in Chilean advertising.
  • Mensa, M. (2021). Gender (in)equality in Chilean press: journalists and sources. Revista de Comunicacion.
  • Mensa, M. (2021). Luxury Fashion Brands and Women: A Comparative Analysis Between Brands and Consumers on Instagram. 50 17-35.
  • Mensa, M. (2020). Digital Teaching Opportunities in the Time of COVID-19. Advertising & Society Quarterly. 21 (4) https://muse.jhu.edu/article/780911
  • Mensa, M. (2020). Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising.
  • Mensa, M. (2019). Method for the construction of large thematic corpora of online news articles. Towards a corpus of food-related news. 74 594 to 617. https://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/421
  • Mensa, M. (2019). Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success.. 107 27-53. https://erlacs.org/articles/10.32992/erlacs.10359
  • Mensa, M. (2019). Do you remember me? Women sexual objectification in advertising among young consumers. 21 (1) https://www.emerald.com/insight/content/doi/10.1108/YC-04-2019-0994/full/html
  • Mensa, M. (2015). Few but not alone: Creative women in Peruvian advertising. 17-30. https://dialnet.unirioja.es/servlet/articulo?codigo=5407305
  • Mensa, M. (2014). Creative Women in Peru: Outliers in a Machismo World. 28 (2) 1-18.
  • Mensa, M. (2013). El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte: análisis sobre su efecto en la rememoración de marca en el corto plaz. 26 (1) 117-136. https://revistas.ucm.es/index.php/ARIS/article/view/41079
  • Mensa, M. (2012). Creativos publicitarios en Perú: características y entorno laboral. (33)
  • Mensa, M. (2011). ¿Cómo estudia la publicidad los temas multiculturales?. 5 (1) 15-38.
  • Mensa, M. (2009). Las metodologías utilizadas en las investigaciones de creatividad publicitaria. 22 (1) 7-34.
  • Mensa, M. (2009). René Magritte : simbiosi entre art i publicitat. (39) 35-49. https://analisi.cat/
  • Mensa, M. (2006). Magritte: creativo publicitario. 293-302.
  • Mensa, M. ¿CÓMO SE DAN LAS NOTICIAS SOBRE EL PERÚ EN ESPAÑA? Comparación entre “La Vanguardia” y “El Comercio”. Piura,

Contracts, Grants and Sponsored Research

    Fellowship

  • Mensa, M., "Santander W50 Emerging Leaders Program," sponsored by The London School of Economics and Political Science, Private, $11000 Funded. (2021 - 2021).
  • Mensa, M. (Principal), "Post-Doc," sponsored by Santander Bank, Private, $10000 Funded. (2016 - 2017).

    • Grant - Research

  • Mensa, M., "International Congress," sponsored by Austral University, International, $1300 Funded. (2019 - 2019).
  • Mensa, M., "Gender in advertising," sponsored by Piura University, International, $5000 Funded. (2012 - 2012).

    • Grant - Teaching

  • Mensa, M., "Innovative Education Grant," sponsored by Austral University, International, $2000 Funded. (2020 - 2020).
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Overall
Summative Rating		 Challenge and
Engagement Index		 Response Rate

out of 5
out of 7		 %
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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