Marta Mensa

Title: Assistant Professor

Department: Mayborn School of Journalism

College: College of Liberal Arts and Social Sciences

Sycamore Hall 208
marta.mensa@unt.edu

General Information Previous Courses Publications Research

Curriculum Vitae

Curriculum Vitae Link

Education

PhD, Universitat Autonoma de Barcelona - Spain, 2007
Major: Social, Human, and Legal Sciences
BA, Universitat Autonoma de Barcelona - Spain, 2002
Major: Humanities
BA, Universitat Autonoma de Barcelona - Spain, 2002
Major: Journalism

Current Scheduled Teaching

No current or future courses scheduled.

Texas Education Code 51.974 (HB 2504) requires each institution of higher education to make available to the public, a syllabus for undergraduate lecture courses offered for credit by the institution.

Previous Scheduled Teaching

ADVG 3310.001	Advertising Research and Campaign Evaluation	Spring 2025	Syllabus	SPOT
ADVG 2100.001	Inclusive Advertising	Spring 2025	Syllabus	SPOT
ADVG 3500.001	Advertising Media Buying and Planning	Fall 2024	Syllabus	SPOT
ADVG 2100.001	Inclusive Advertising	Fall 2024	Syllabus	SPOT
ADVG 3310.001	Advertising Research and Campaign Evaluation	Spring 2024	Syllabus	SPOT
ADVG 2100.001	Inclusive Advertising	Spring 2024	Syllabus	SPOT
ADVG 3500.001	Advertising Media Buying and Planning	Fall 2023	Syllabus	SPOT
ADVG 2100.001	Inclusive Advertising	Fall 2023	Syllabus	SPOT

Published Intellectual Contributions

Abstracts and Proceedings

Champlin, S., Windels, K., Mensa, M. (2024). Special Topics Session: Implications for Academic Research Will Be Discussed: Advertising Practitioners Review Academic Research Questions and Projects. American Academy of Advertising Annual Conference Proceedings. American Academy of Advertising.

Book Chapter

Mensa, M. (2022). Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory.
Mensa, M. (2017). Latin America and its influence on global creative advertising. Global Advertising Practice in Borderless World. Abingdon, Taylor & Francis Group. https://www.routledge.com/Global-Advertising-Practice-in-a- Borderless-World/Brennan-Crawford/p/book/9781138918306

Conference Proceeding

Mensa, M., Vargas , L. (2023). Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory. 318 213-225. https://link.springer.com/chapter/10.1007/978-981-19-6347-6_19

Instructor's Manual

Mensa, M. “Grigoland” Models. 5 Thousand Oaks, SAGE Publications, Inc. 616 E Hickory #107

Journal Article

Mensa, M., Everbach, T., Nisbett, G.S. (2025). “Covering Violence Against Women and Girls at the Border: A Comparison of News from Texas and Mexico.”. Revista de Comunicacion. 24 (1) 303-319. Lima, Peru,
Knight, C., Grow, J., Mensa, M., Timke, E. (2024). Gender and Advertising: Europe, Latin America, and North America. Advertising & Society Quarterly. 25 (3) 10.1353/asr.2024.a939142. https://muse.jhu.edu/article/939142
Mensa, M., Mueller, S. (2024). More Than You See: Lack of Diversity in Brazilian Creative Departments. Gender Studies. 33 (8) 991–1009. https://www.tandfonline.com/doi/full/10.1080/09589236.2024.2326968
Deng, T., Vargas, L., Mensa, M. (2023). Cross-Cultural comparison of TikTok uses and gratifications. Behaviour & Information Technology. 43 (12) 3047–3059. https://www.tandfonline.com/doi/full/10.1080/0144929X.2023.2270534?af=R
Mensa, M., Grow, J.M. (2023). Women Are Survivors: Public Services Announcements on Violence Against Women in Latin America. Violence Against Women. 29 (6-7) 1252-1274. Lexington, SAGE Publications. https://doi.org/10.1177/10778012221104509
Mensa, M., Vargas, L. (2023). Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications. Communication and Society. 36 (1) 167-84. https://revistas.unav.edu/index.php/communication-and-society/article/view/42009
Mensa, M. (2021). “Now I can see”: creative women fight against machismo in Chilean advertising.
Mensa, M. (2021). Gender (in)equality in Chilean press: journalists and sources. Revista de Comunicacion.
Mensa, M. (2021). Luxury Fashion Brands and Women: A Comparative Analysis Between Brands and Consumers on Instagram. 50 17-35.
Mensa, M. (2020). Digital Teaching Opportunities in the Time of COVID-19. Advertising & Society Quarterly. 21 (4) https://muse.jhu.edu/article/780911
Mensa, M. (2020). Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising.
Mensa, M. (2019). Method for the construction of large thematic corpora of online news articles. Towards a corpus of food-related news. 74 594 to 617. https://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/421
Mensa, M. (2019). Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success.. 107 27-53. https://erlacs.org/articles/10.32992/erlacs.10359
Mensa, M. (2019). Do you remember me? Women sexual objectification in advertising among young consumers. 21 (1) https://www.emerald.com/insight/content/doi/10.1108/YC-04-2019-0994/full/html
Mensa, M. (2015). Few but not alone: Creative women in Peruvian advertising. 17-30. https://dialnet.unirioja.es/servlet/articulo?codigo=5407305
Mensa, M. (2014). Creative Women in Peru: Outliers in a Machismo World. 28 (2) 1-18.
Mensa, M. (2013). El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte: análisis sobre su efecto en la rememoración de marca en el corto plaz. 26 (1) 117-136. https://revistas.ucm.es/index.php/ARIS/article/view/41079
Mensa, M. (2012). Creativos publicitarios en Perú: características y entorno laboral. (33)
Mensa, M. (2011). ¿Cómo estudia la publicidad los temas multiculturales?. 5 (1) 15-38.
Mensa, M. (2009). Las metodologías utilizadas en las investigaciones de creatividad publicitaria. 22 (1) 7-34.
Mensa, M. (2009). René Magritte : simbiosi entre art i publicitat. (39) 35-49. https://analisi.cat/
Mensa, M. (2006). Magritte: creativo publicitario. 293-302.
Mensa, M. ¿CÓMO SE DAN LAS NOTICIAS SOBRE EL PERÚ EN ESPAÑA? Comparación entre “La Vanguardia” y “El Comercio”. Piura,

Contracts, Grants and Sponsored Research

Fellowship

Mensa, M., "Santander W50 Emerging Leaders Program," sponsored by The London School of Economics and Political Science, Private, $11000 Funded. (2021 - 2021).
Mensa, M. (Principal), "Post-Doc," sponsored by Santander Bank, Private, $10000 Funded. (2016 - 2017).

Grant - Research

Mensa, M., "Conference Support Award," sponsored by UNT, Local, $1000 Funded. (2025 - 2025).
Mensa, M., "International Congress," sponsored by Austral University, International, $1300 Funded. (2019 - 2019).
Mensa, M., "Gender in advertising," sponsored by Piura University, International, $5000 Funded. (2012 - 2012).

Grant - Teaching

Mensa, M., "Innovative Education Grant," sponsored by Austral University, International, $2000 Funded. (2020 - 2020).

,
Overall Summative Rating	Challenge and Engagement Index	Response Rate
out of 5	out of 7	% of students responded

Overall Summative Rating (median):
This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
- The course as a whole was
- The course content was
- The instructor’s contribution to the course was
- The instructor’s effectiveness in teaching the subject matter was
Challenge and Engagement Index:
This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
- Do you expect your grade in this course to be
- The intellectual challenge presented was
- The amount of effort you put into this course was
- The amount of effort to succeed in this course was
- Your involvement in course (doing assignments, attending classes, etc.) was