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Malini Ratnam

Title: Lecturer

Department: Merchandising and Digital Retailing

College: College of Merchandising, Hospitality and Tourism

Curriculum Vitae

Curriculum Vitae Link

Education

  • MS, University of Illinois at Urbana-Champaign, 1999
    Major: Advertising
  • MS, University of Hyderabad, 1995
    Major: Life Sciences
    Specialization: Animal Sciences
  • BS, St. Francis' College for Women, 1993
    Major: Science

Current Scheduled Teaching

DRTL 3090.001Consumer Engagement in Digital ChannelsSpring 2025
DRTL 3090.002Consumer Engagement in Digital ChannelsSpring 2025
DRTL 3090.501Consumer Engagement in Digital ChannelsSpring 2025
DRTL 4980.001Experimental CourseSpring 2025
DRTL 2090.001Introduction to Digital RetailSpring 2025
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2024 Syllabus
DRTL 3090.002Consumer Engagement in Digital ChannelsFall 2024 Syllabus
DRTL 3190.001Digital Retailing StrategiesFall 2024 Syllabus
DRTL 4980.001Experimental CourseFall 2024 Syllabus
DRTL 2090.001Introduction to Digital RetailFall 2024 Syllabus
MDSE 4900.001Special ProblemsFall 2024

Previous Scheduled Teaching

MDSE 4900.003Special ProblemsSummer 10W 2024
DRTL 3090.501Consumer Engagement in Digital ChannelsSpring 2024 Syllabus SPOT
DRTL 3590.001Digital Order Fulfillment and Customer Service StrategiesSpring 2024 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesSpring 2024 Syllabus SPOT
DRTL 2090.001Introduction to Digital RetailSpring 2024 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2023 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsFall 2023 Syllabus SPOT
DRTL 3090.501Consumer Engagement in Digital ChannelsFall 2023 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesFall 2023 Syllabus SPOT
RETL 4080.001Retail Start UpFall 2023 Syllabus SPOT
MDSE 4900.003Special ProblemsSummer 5W2 2023 Syllabus
DRTL 3090.501Consumer Engagement in Digital ChannelsSpring 2023 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesSpring 2023 Syllabus SPOT
DRTL 2090.001Introduction to Digital RetailSpring 2023 Syllabus SPOT
MDSE 2790.001Talent DevelopmentSpring 2023 Syllabus SPOT
DRTL 3090.001Consumer Engagement in Digital ChannelsFall 2022 Syllabus SPOT
DRTL 3090.002Consumer Engagement in Digital ChannelsFall 2022 SPOT
DRTL 3190.001Digital Retailing StrategiesFall 2022 Syllabus SPOT
DRTL 2090.001Introduction to Digital RetailFall 2022 Syllabus SPOT
RETL 4080.001Retail Start UpFall 2022 Syllabus SPOT
DRTL 3090.601Consumer Engagement in Digital ChannelsSpring 2022 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesSpring 2022 Syllabus SPOT
DRTL 2090.001Introduction to Digital RetailSpring 2022 Syllabus SPOT
MDSE 2790.001Talent DevelopmentSpring 2022 Syllabus SPOT
DRTL 3090.501Consumer Engagement in Digital ChannelsFall 2021 Syllabus SPOT
DRTL 3190.001Digital Retailing StrategiesSpring 2016 Syllabus SPOT
DRTL 4900.501Special ProblemsSpring 2016

Contracts, Grants and Sponsored Research

    Grant - Research

  • Slaton, K.S. (Principal), Pookulangara, S.A. (Co-Principal), Ratnam, M. (Supporting), "Utilizing Generative AI in the Creation of Social Media Marketing Communications for Luxury Brands: An Investigation into Lovemarks and Follow Intention," sponsored by College of Merchandising, Hosptiality, and Tourism, University of North Texas, $2500 Funded. (2023 - 2024).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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