Faculty Profile

Misun Won

Title
Clinical Assistant Professor
Department
Management
College
College of Business
Clinical Assistant Professor
Marketing
College of Business

    

    

      


                          

            
Curriculum Vitae

            

              Click Here to View Faculty CV
            

          

        
                          

            
Education

            



  

  


  
Certificate, University of South Carolina, 2021. 
Major: Applied Statistics
PhD, University of South Carolina, 2021. 
Major: Sport and Entertainment Management
Degree Specialization: Sport Marketing
Dissertation Title: Additional fees on sport tickets: An examination of price acceptability and surcharge transparency in partitioned pricing
MPS, Georgetown University, 2017. 
Major: Sport Industry Management
Degree Specialization: Sport Business and Sales
BS, Lewis-Clark State College, 2014. 
Major: Sport Administration





          

        
                

          
Current Scheduled Teaching*


          
BUSI 3660.402, Professional Speaking, Writing, and Presentation in a Global Environment, Summer 2024 
OPSM 5200.900, Sport Event and Venue Operations, Summer 2024 
SENM 4240.501, Corporate Partnerships in the Sport Entertainment industry, Spring 2024 Syllabus
OPSM 5200.501, Sport Event and Venue Operations, Spring 2024 Syllabus
SENM 4020.501, Ticket Operations in the Sport Entertainment Industry, Spring 2024 Syllabus


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  


    

    

      


        


          


            
Previous Scheduled Teaching*


            
                    

                    MKTG 5262.501, International Brand Strategies in the Sport Entertainment Industry, Fall 2023 Syllabus SPOT
                    

                    MKTG 5262.602, International Brand Strategies in the Sport Entertainment Industry, Fall 8W2 2023 Syllabus SPOT
                    

                    SENM 4230.501, International Brand Strategies in the Sport Entertainment Industry, Fall 2023 Syllabus SPOT
                    

                    OPSM 5200.900, Sport Event and Venue Operations, Summer 8W1 2023 Syllabus SPOT
                    

                    MKTG 4240.501, Corporate Partnerships in the Sport Entertainment industry, Spring 2023 Syllabus SPOT
                    

                    OPSM 5200.601, Sport Event and Venue Operations, Spring 2023 Syllabus SPOT
                    

                    MKTG 4020.501, Ticket Operations in the Sport Entertainment Industry, Spring 2023 Syllabus SPOT
                    

                    MKTG 4230.601, International Brand Strategies in the Sport Entertainment Industry, Fall 2022 Syllabus SPOT
                    

                    MKTG 5262.002, International Brand Strategies in the Sport Entertainment Industry, Fall 8W1 2022 Syllabus
                    

                    MKTG 5262.601, International Brand Strategies in the Sport Entertainment Industry, Fall 2022 Syllabus SPOT
                    

                    OPSM 5900.001, Special Problems, Summer 8W2 2022 Syllabus SPOT
                    

                    MGMT 4310.601, Talent Management in the Sports Entertainment Industry, Summer 8W2 2022 Syllabus SPOT
                    

                    OPSM 5900.601, Special Problems, Spring 2022 Syllabus SPOT
                    

                    MKTG 4020.502, Ticket Operations in the Sport Entertainment Industry, Spring 2022 Syllabus SPOT
                    

                    MKTG 4980.501, Experimental Course, Fall 2021 Syllabus SPOT
                    

                    MGMT 5900.001, Special Problems, Fall 8W1 2021 Syllabus SPOT
                    

                    MGMT 5900.026, Special Problems, Fall 8W1 2021 Syllabus SPOT
                    

                    MGMT 5900.601, Special Problems, Fall 2021 Syllabus SPOT

          


          
*
  Texas Education Code 51.974 (HB 2504) requires each institution of
  higher education to make available to the public, a syllabus for
  undergraduate lecture courses offered for credit by the institution.
  

        

      

    

  

  
  	

	

	  

		

		   
Published Publications



  

  
Published Intellectual Contributions


  
Journal Article
Won, M., Shapiro, S. L. (2021). Analysis of price bundling and framing: the impact of availability and discount messaging. Sport, Business and Management: An International Journal. 11(5), 493-514. Emerald Insight. https://doi.org/10.1108/SBM-09-2020-0093
Won, M., Shapiro, S. L. (2021). An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior. Sport Marketing Quarterly. 30(3), 163-177. FiT Publishing. http://doi.org/10.32731/SMQ.303.0921.01



	
		
		
	  

	

	

  
    
	

	

	  

		

		   
Awarded Grants



  
  
  	  
          
Contracts, Grants and Sponsored Research  

 	 
	 	 
  
Grant - Research   
Won, M., "2020 NASSM Doctoral Research Grant," Sponsored by North American Society for Sport Management, National, $1200 Funded. (June 2020 – June 2021).



	
		
		
	  

	

	

	
	

  
  
  

  	

		

		,  
			
				

					
					Overall
Summative Rating		
					Challenge and
Engagement Index		
					Response Rate
					
				

			
			
				

					
					
out of 5		
					
out of 7		
					%
 of 
students responded		
					
					
				

			
		


		
    
			
  • Overall Summative Rating (median):
    
			This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
				
      
					
    • The course as a whole was
      • 
					
    • The course content was
      • 
					
    • The instructor’s contribution to the course was
      • 
					
    • The instructor’s effectiveness in teaching the subject matter was
      • 
				
    
			
    • 
			
  • Challenge and Engagement Index:
    
			This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
				
      
					
    • Do you expect your grade in this course to be
      • 
					
    • The intellectual challenge presented was
      • 
					
    • The amount of effort you put into this course was
      • 
					
    • The amount of effort to succeed in this course was
      • 
					
    • Your involvement in course (doing assignments, attending classes, etc.) was
      • 
				
    
			
    • 
		

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