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Misun Won

Title: Clinical Assistant Professor

Department: Management

College: College of Business

Curriculum Vitae

Curriculum Vitae Link

Education

  • Certificate, University of South Carolina, 2021
    Major: Applied Statistics
  • PhD, University of South Carolina, 2021
    Major: Sport and Entertainment Management
    Specialization: Sport Marketing
    Dissertation: Additional fees on sport tickets: An examination of price acceptability and surcharge transparency in partitioned pricing
  • MPS, Georgetown University, 2017
    Major: Sport Industry Management
    Specialization: Sport Business and Sales
  • BS, Lewis-Clark State College, 2014
    Major: Sport Administration

Current Scheduled Teaching

SENM 4240.501Corporate Partnerships in the Sport Entertainment industrySpring 2025
OPSM 5200.501Sport Event and Venue OperationsSpring 2025
SENM 4020.501Ticket Operations in the Sport Entertainment IndustrySpring 2025
SENM 4230.501International Brand Strategies in the Sport Entertainment IndustryFall 2024 Syllabus
SENM 5262.402International Brand Strategies in the Sport Entertainment IndustryFall 8W2 2024
SENM 5262.501International Brand Strategies in the Sport Entertainment IndustryFall 2024
SENM 4310.501Talent Management in the Sports Entertainment IndustryFall 2024 Syllabus

Previous Scheduled Teaching

BUSI 3660.402Professional Speaking, Writing, and Presentation in a Global EnvironmentSummer 5W1 2024 Syllabus SPOT
OPSM 5200.900Sport Event and Venue OperationsSummer 8W1 2024 SPOT
SENM 4240.501Corporate Partnerships in the Sport Entertainment industrySpring 2024 Syllabus SPOT
OPSM 5200.501Sport Event and Venue OperationsSpring 2024 SPOT
SENM 4020.501Ticket Operations in the Sport Entertainment IndustrySpring 2024 Syllabus SPOT
MKTG 5262.501International Brand Strategies in the Sport Entertainment IndustryFall 2023 SPOT
MKTG 5262.602International Brand Strategies in the Sport Entertainment IndustryFall 8W2 2023 SPOT
SENM 4230.501International Brand Strategies in the Sport Entertainment IndustryFall 2023 Syllabus SPOT
OPSM 5200.900Sport Event and Venue OperationsSummer 8W1 2023 SPOT
MKTG 4240.501Corporate Partnerships in the Sport Entertainment industrySpring 2023 Syllabus SPOT
OPSM 5200.601Sport Event and Venue OperationsSpring 2023 Syllabus SPOT
MKTG 4020.501Ticket Operations in the Sport Entertainment IndustrySpring 2023 Syllabus SPOT
MKTG 4230.601International Brand Strategies in the Sport Entertainment IndustryFall 2022 Syllabus SPOT
MKTG 5262.002International Brand Strategies in the Sport Entertainment IndustryFall 8W1 2022
MKTG 5262.601International Brand Strategies in the Sport Entertainment IndustryFall 2022 SPOT
OPSM 5900.001Special ProblemsSummer 8W2 2022 SPOT
MGMT 4310.601Talent Management in the Sports Entertainment IndustrySummer 8W2 2022 Syllabus SPOT
OPSM 5900.601Special ProblemsSpring 2022 SPOT
MKTG 4020.502Ticket Operations in the Sport Entertainment IndustrySpring 2022 Syllabus SPOT
MKTG 4980.501Experimental CourseFall 2021 Syllabus SPOT
MGMT 5900.001Special ProblemsFall 8W1 2021 SPOT
MGMT 5900.026Special ProblemsFall 8W1 2021 SPOT
MGMT 5900.601Special ProblemsFall 2021 SPOT

Published Intellectual Contributions

    Journal Article

  • Won, M., Shapiro, S.L. (2021). Analysis of price bundling and framing: the impact of availability and discount messaging. Sport, Business and Management: An International Journal. 11 (5) 493-514. Emerald Insight. https://doi.org/10.1108/SBM-09-2020-0093
  • Won, M., Shapiro, S.L. (2021). An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior. Sport Marketing Quarterly. 30 (3) 163-177. FiT Publishing. http://doi.org/10.32731/SMQ.303.0921.01

Contracts, Grants and Sponsored Research

    Grant - Research

  • Won, M., "2020 NASSM Doctoral Research Grant," sponsored by North American Society for Sport Management, National, $1200 Funded. (2020 - 2021).
,
Overall
Summative Rating
Challenge and
Engagement Index
Response Rate

out of 5

out of 7
%
of
students responded
  • Overall Summative Rating (median):
    This rating represents the combined responses of students to the four global summative items and is presented to provide an overall index of the class’s quality. Overall summative statements include the following (response options include a Likert scale ranging from 5 = Excellent, 3 = Good, and 1= Very poor):
    • The course as a whole was
    • The course content was
    • The instructor’s contribution to the course was
    • The instructor’s effectiveness in teaching the subject matter was
  • Challenge and Engagement Index:
    This rating combines student responses to several SPOT items relating to how academically challenging students found the course to be and how engaged they were. Challenge and Engagement Index items include the following (response options include a Likert scale ranging from 7 = Much higher, 4 = Average, and 1 = Much lower):
    • Do you expect your grade in this course to be
    • The intellectual challenge presented was
    • The amount of effort you put into this course was
    • The amount of effort to succeed in this course was
    • Your involvement in course (doing assignments, attending classes, etc.) was
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